How to Live Stream on YouTube

How to Live Stream on YouTube

Streaming any event “live” was considered to be fiction before the onset of radio and television. Live broadcasts such as sport occurrences, contemporary news, musical performances, award functions and many more can be forecasted on the internet in this century without any hassles. YouTube broke all the possible barriers by permitting YouTubers with more than a hundred subscribers to stream their videos live. Webcams, spectacular cameras and a decent internet speed are some merest obligations in the form of live streaming tools that would certainly gratify your needs. Now you can take a breather and stream your videos from your house, workplace or during any event or occasion.

Live stream on YouTube essentially labels screen resolution as a priority. While commencing a live stream on YouTube, you as an uploader would definitely prefer a HD quality video rather than enduring something in standard definition. An adequate internet speed must be available to support High Definition videos. Rendering a video is 720p or 1080p would be much more captivating than uploading a video at 480p. Summing up, the live stream primarily depends on frequency range or bandwidth.

Some of the Merest Requirements to Live Stream a Video on YouTube:-

  • A HDMI camera which would be able to shoot High Definition videos is of utmost priority. DLSR cameras with high end specifications can be fruitful during the initial stages. Later on one can always invest on studio equipments and expensive apparatus.
  • Your system or computer must agree to specific requisitions in order to back the encoder. A dedicated graphics card, an updated Operating System, a neat processor is what one would require to install in their systems.
  • Software such as StreamTube would act as an encoder for creating a YouTube clone whereas live streaming software such as StreamNow would provide you with an encoder for live streaming. An encoder is generally used to constrict the audio and video of the file so that it is can be uploaded on YouTube. The content is transcoded by YouTube into meager bit rates which would aid users to stream the video over a number of platforms.
  • With a mediocre broadband speed of 14.7Mb/s available in the UK most YouTubers are able to stream their videos in HD from their dwellings.
  • Setting up condenser microphones and a soundproof environment is crucial in this venture. Any external noise would disrupt the aspect of the live stream. Audio and lip synchronization should be accurate while using more than one camera.
  • Proper lights must be employed so that the video does not go haywire and contributes to the flawlessness of the project. An impeccable video is only possible with contrasting lights impending from professional studio lamp setup.
  • YouTube is one such portal which acknowledges multi camera facility making multiple streams possible simultaneously. Assorted encoders and a variety of system networks are mandatory while initiating the concept of multiple camera usage. A video mixer and a genius with the camera are essential in launching a video with smooth switching of frames.

Live Streaming Agendas must Pursue this Path:-

How to Live Stream on YouTube

First of all, your channel needs to be documented and it must not have any stream constraint or restrictions in the last three months. You must have a Creator Studio Tools installed on your system which would navigate you to the option for Live Streaming. Now create a live stream from your YouTube application on your system or mobile.

YouTube implements three generic ways to create a live stream namely Events, Mobile and Stream now. Stream now is a technique where components such as frame rate and resolution are being identified by YouTube unquestionably. While the YouTuber is live, Stream now converts the content into all possible resolutions ranging from high to low so that anyone with any connection speed can relish your live videos time to time.

 

How would you go Live Immediately? Stated below are some steps which would answer your queries:-

 

  • First of all, setting up the encoder using the Server URL is vital. Without the implementation of the software live stream on YouTube won’t be initiated.
  • The Basic Info space needs to have a header and a description box. Adding fashionable thumbnails representing your event can also be installed.
  • Privacy and Security settings must be according to your choice. You can select Unlisted, Private or Public which would cater to your needs.
  • The streaming options tab would offer you user friendly features such as low abeyance and higher traits. Latency would be negligible or null and video will stream in the best possible quality. Latency can also be nullified by using an interface with your system.
  • During live sessions on YouTube or during promotional feeds one can also interact with the spectators with the cooperation of a live chat box. With the YouTube share gadget one can also share their content across abundant platforms.
  • Once the content is halted from the side of the encoding YouTube automatically brings the stream to an end.
  • The YouTube application also needs to endow authorization to access the camera and microphone.
  • An event can also be created by similar steps used for Stream now; i.e to navigate to the Live Streaming option and choose Events from the dropdown. Accomplishing the task of filling up the Basic Info box is followed by Clicking on the new button to create a fresh event. Other strides are quite identical to the ones listed above.
  • Mobile phones and gaming consoles with the advent of the Chromecast feature are also acting as a helping hand for live streams.
  • You can also stream an event or a speech from your mobile phone just by picking the capture button and selecting the “Go Live” option. From the privacy setting it is feasible to filter age restriction options.
  • Choosing an impression for your video thumbnail is imperative. Uploading an alluring photograph would draw the attention of more users to your video. Tap share and go live immediately.

Having a couple of encoders in a couple of computers with one encoder in each as a backup tool is eminently recommended. It would be highly felicitated if the two systems have different broadband sources. Video uploaders must be aware that the broadband is being solely used for the live streaming purpose only. Using the broadband for some other application simultaneously would cause possible hindrance in the path of live streaming. Testing is a compelling chore which must be executed even if every apparatus, hardware and software is in place. Implementing a test video one week prior to the actual event is commendable. A complete dress rehearsal is advisable prior to the live stream.

Cost and Monetization Aspects

The cost of production depends on varying factors such as equipment charge, tariff in case of rented apparatus, encoder and software outlay. Streaming a live video over YouTube is expensive but again the monetization options paying the uploader maintain a symbiotic relationship. If one needs to make money by live streaming, then the ones uploading the content must choose their options wisely.

Empowering advertisements can assist in earning satisfying remunerations. Once your channel is open to monetization options, YouTube post confirming your eligibility would activate ads which will serve as a part of your content. Uploaders can register with three different types of advertising preferences. In case the uploader wishes to stream his ad before the outset of the content then it is recommended to go for Pre-Roll ads whereas Mid-Roll Ads operate in between the live stream just like any television oriented program. Overlay ads spurt beside the content and on different corners of the page.

How to Enable Monetization Options?

live stream on youtube

For an event monetization one needs to select some options such as “Monetize with Ads”. Coinciding or syncing the preview player to the Control room must be integrated before the onset of the content. The preview plays automatically once the “Start Streaming” button is tapped. The Stream now block also contribute funds which can be achieved by clicking the “Play Ad” button. Once clicked, YouTube will demonstrate a video advertisement to numerous YouTube savvies which won’t be forecasted on your Control Room. Skipping advertisements would redirect users to the actual content which had been uploaded by you.

Conclusion

Interested to make money by live streaming? This is as elementary as a child’s play. Paid work is always favored. Payments boost and upsurge the quality of service. A mutually beneficial transaction is relevant in most spheres of life. Showcasing your talent and getting paid for it is sanctification. It encourages more individuals to unveil their talents in front of the virtual world which would be perceived by real world followers. Being reticent won’t be a dilemma anymore since you don’t have to stand in front of a mob to recite your phrases; YouTube will stream them live for you! Acquiring fans and followers is no more an inconvenient option for experts across various fields.

 

 

YouTube Alternatives – Best 5 Video Hosting Services

YouTube Alternatives – Best 5 Video Hosting Services

There is no denying that people find tremendous value in the most dominant video hosting platform YouTube. Ever since its entry in 2005, YouTube has engaged in full blown confrontations with popular video hosting platforms such as Vimeo and budding platforms and eventually reduced most of them to pointless also-rans. Not astonishingly, many video hosting startups had an early exodus due to the sheer power of YouTube.   In 2015, YouTubers were uploading nearly 500 hours of content every minute. Today, YouTube is hero-worshipped by its ever growing active billion users who upload more than 750 hours of content every minute. While these numbers are absolutely overwhelming, what’s surprising is the fact that YouTube is actually a platform meant for entertainment. That businesses do not rely much on YouTube remains a point to ponder. More often than not, businesses rely on YouTube alternatives.

Given the hype surrounding YouTube, often one doesn’t pay attention to its drawbacks. Let me not dodge the question- Are there any drawbacks? Of course, there are a few serious drawbacks.

Perception:

For all intents and purposes, YouTube is considered an entertainment platform. Many brand managers advice content marketers to remove old videos from YouTube as such videos might not convey the latest message. If brands rely only on YouTube for content marketing, brand dilution becomes a ground reality. The scope of YouTube for businesses is limited and overshooting the frontiers to execute video marketing strategy may have major implications.

Professionalism:

YouTube lacks seriousness because it is a video hosting platform meant for entertainment. Possibilities of embarrassment are very high. For instance, if you are playing a professional presentation before your potential investors and in the suggested videos, if your competitor’s presentation gets listed, it will be a scathing embarrassment. Just imagine if the “Watch Next” section suggests an NSFW video. I don’t think any of your investors will be open to any further rapprochement.

Advertisements:

Two threads – Perception and Professionalism are clear. Coming to advertisements, YouTube has made advertisements with timeline less than 30 seconds un-skippable. In other words, you should wait for a few precious seconds before switching to the next video. If you are presenting your 2-minute investor pitch before a panel of investors, how annoying can advertisements get? Not only do advertisements hinder business relationships but also ruin important business events. 

YouTube is Public:

Yes, YouTube is public and literally, anybody can watch your videos. Moreover, YouTube doesn’t require its audiences to sign in so as to view the content. However, it is mandatory for users to sign in if the content is sensitive. If small kids watch objectionable material without parental guidance, who is to be blamed? If your venture is associated with adult products, complications are simply too many to be ignored.

Limited Customization:

As far as video player customizations are concerned, options are limited. You can choose a template design of your choice, but to say YouTube is rich in design is an absolute farce. Moreover, you cannot tweak the YouTube logo from its video player. This certainly asserts that custom branding prospects are missing in YouTube’s scheme of things.

Copyright Infringements:

Privacy invasion and copyright infringements are extremely common on YouTube.

In the light of all the disadvantages mentioned above, it is important to take a look at the following alternatives to YouTube:

Vimeo:

Vimeo

Vimeo is an alternative to YouTube and largely caters to artists. It reaches more than one hundred million audiences every month. While corporate promotional content is strictly forbidden for free accounts, premium account holders can do away with such restrictions. Vimeo is doing everything right to show its dominance and magnanimity in the community of artists. People who pursue a career in music, dance, cinematography, photography etc., can be labeled as artists. In other words, people who engage in creative work come under the broad umbrella of ‘artists’.

Vimeo has a lot of advantages. I would like to compare the bit-rates of YouTube and Vimeo. It is noteworthy to mention that Vimeo uses higher bit rate than YouTube. Vimeo is also known to support 4K quality videos and users have a choice of selecting their own thumbnails for their respective videos. Many competitors and leading platforms have extreme limitations when it comes to thumbnails.

Vimeo – Types of Accounts:

There are three types of accounts in Vimeo: Free, Plus and Pro. Free account holders are given 500MB disk storage per week. There is also a restriction on the number of videos that can be uploaded per day and the number stands at 10. Of course, users have enough access privileges to create a restricted number of channels and albums.

Plus account is a premium account and its features can be availed for $59.95 per year. Plus account holders are given 5GB disk storage per week. In other words, nearly 250GB disk storage per week is given to Plus account holders. Plus accounts have advanced analytics and support feature. Typically, conversions for videos uploaded through this type of account are higher and much better than those of free accounts.

Pro account is yet another premium account in Vimeo. It is costlier than a Plus account. At present, all the features of Pro account can be availed at $199 per year. Pro account holders each get disk storage of 20GB per week. Apart from super-fine advanced analytics and privacy settings, features such as VIP support and private links are also present. The logo of Vimeo video player can be tweaked and third party logo can be embedded.

Monetization:

Viewers can sit back and relax as all the three accounts have unlimited bandwidths with zero advertising. But that’s not the big story – the big question is How do video enthusiasts and entrepreneurs monetize this platform? Vimeo’s video on demand feature allows you to sell your videos or rent them out for premium prices. There are also provisions to generate coupon codes and bundle offers. There are several built-in options to enable file (audio and video) sharing as well.

Wistia:

Wistia

Wistia is another video hosting alternative to YouTube. It provides a conducive environment to choose a custom color that matches your brand. Challenges such as hosting own video content and creating a custom player are often in an uneasy embrace with users. This is where Wistia comes as a messiah and addresses any immediate concerns. You can handle multiple professional projects in Wistia. For instance, you can create a project, name it as per your discretion and group all the videos together. There is also a provision to tweak privacy settings of the videos.

To handle multiple projects, create separate folders. You can upload videos either from Google Drive or Dropbox to the corresponding folders. As an alternative, you can use Wistia’s built-in drag and drop feature. It is advised to drag the videos in a sequential order. You are at liberty to tweak their settings and set captions. It makes perfect sense to capture email addresses of audiences. Wistia has a provision for this as well. Not only does Wistia allow you to capture email addresses of viewers but also enables you to embed a link which redirects viewers to your site.

Wistia is a platform for professional video marketers. Its advanced analytics is like no other. It’s much applauded Heat Maps tool throws glorious insights wherein graphics portray how much of every video was watched and which parts were perceived interesting by audiences. Of course, it also provides insights on which parts of the video were skipped and re-watched. This advanced analytics tool is extremely valuable when it comes to planning and scheduling future productions. If you are looking to build a solid video strategy, you should definitely visit Wistia’s blog and video library.

Wistia – Types of Plans:

Following four types of plans are available in Wistia:

  • Free: This plan entails storage space for only 5 videos. Advanced features are absent.
  • Basic: This plan is available for $25 per month and entails storage space for 25 videos. This plan comes with a white-label video player.
  • Advanced: This plan costs your $50 per month. This plan entails storage space for as many as 50 videos. All advanced features are present.
  • Pro: This is the costliest of all four plans. This plan entails storage space for 500 videos and it costs you $100 per month. Needless to say, all advanced features can be leveraged with zero restrictions.   

Emerging and established enterprises usually have high storage space requirements. Hence, Wistia has dedicated enterprise plans starting from $300 per month. There is another pricing scheme based on the consumption of bandwidth.

As far as data usage is concerned, users are charged on a per GB basis. So how much do users of free, basic, advanced and pro pay? They pay 33 cents per GB. For enterprise plans, the payout per GB is much lower.

Monetization:

Monetization options in Wistia aren’t that attractive. Subscription based revenue model can be deployed besides Pay per View.

Vidyard:

Vidyard

Over the past few years, Vidyard has been portraying itself as the best YouTube alternative and rightly so.   Primarily built for content marketers, Vidyard is in the books of freelancers, small, mid-size and large enterprises. It is supported on web-based platforms and other operating systems such as Mac, Linux and Windows. Known for its unparalleled security and peerless configuration, Vidyard has a comprehensive analytics software suite integrated into it. One important leg of Vidyard’s analytics software which requires a special mention is – Behavioral Analytics. This module analyzes the behavior of users and throws insights on the same. All the video content can be shared to multiple social networking platforms such as Facebook and Twitter in just a couple of clicks. Not so long ago, Business2Community applauded Vidyard for its custom branded video player.

Graphical user interface or video interface offered by Vidyard is pleasantly simple and the number of Call-to-Action features is simply limitless. There are 10 website colors available. Vidyard is working on this specific area with an aim to provide multiple choices. Also, there is a provision to conduct AB testing. You can thus determine which thumbnail works wonders and which doesn’t. Other noteworthy features include adaptive streaming, content syndication, and HTML5 support.

Pricing:

Pricing is customized and to a very large extent depends on the requirements of users. More often than not, businesses and large firms neatly fit in Vidyard’s scheme of things.

Monetization:

If you are looking to spread awareness about your brand, Vidyard is definitely one of the best alternatives to Youtube. This might come as an unpleasant surprise but monetization options are almost nil. You cannot make sales based on Pay per View scheme. Also, there are no provisions to start a dedicated subscription-based revenue model. For marketing and sales efforts, Vidyard is the go-to platform. For monetization, Vidyard is simply not conducive.

Brightcove:

Brightcove

It is difficult to find a single phrase that explains the brilliance of Brightcove. This alternative of YouTube has been in the business since 2004. In other words, it is much older than YouTube and has been a leader in the enterprise video hosting market. Apart from providing rock solid hosting to fortune 10 companies, Brightcove has become dominant in high-end market as well. Brightcove supports the following two types of live streaming

  1. Ad-free live streaming
  2. Ad-supported live streaming

Vidyard lacks monetization features. On the other hand, Brightcove has a veritable array of monetization features. Brightcove is used not only by big enterprises but also by publishers and broadcasters. Its popularity among content marketers requires a special mention. Intent and focus of users vary and hence, Brightcove video solutions are compartmentalized into two broad categories: Media and Brands

This platform is devised to enhance the quality of playback experience. Known for its social sharing features which lead to better conversions and capture, Brightcove has an assortment of proven growth hacking features such as video library manager, hybrid digital TV, behavioral analytics, transcoder etc. This suite of video hosting solutions is supported on Android, iOS and web-based platforms.

Pricing:

Its pricing model is quote based. In other words, you are charged as per your requirement of features. And yes, talk to a representative of Brightcove for any doubts. Before opting for any package, use their 30-day free trial.

Monetization:

Brightcove supports a wide assortment of monetization solutions such as advertising, pay per view and video subscriptions. Thanks to advanced client interaction, sponsors keep hitting your venture. You can monetize your videos across various social networking platforms and embedded websites.

SproutVideo:

SproutVideo

This professional video hosting solution offers a 14-day trial period. You can try their tons of features which facilitate lead generation and engagement tracking. Lead generation is accelerated through call-to-action buttons which elicit email-addresses of intended target audiences. Thanks to advanced analytics and heat maps, video engagement data, and data related to geo-tracking can be obtained. By the way, HTML5 video playback is supported. As far as privacy options are concerned, there are enough features. You can have all your videos password protected. Apart from public visibility mode, private visibility mode is also present. For each and every video, you are at liberty to set multiple logins. Be informed that videos are set to private by default. Other notable features include HD video support, custom video players, and a comprehensive API.

Pricing:

There are five different types of pricing plans:

Plan

Price

Bandwidth

Storage

Overage

Sprout

$25 

150GB

100GB

$1 / GB

Sampling

$50

300GB

400GB

$0.80 / GB

Tree

$100

600GB

800GB

$0.60 / GB

Grove

$200

1200GB

1600GB

$0.40 / GB

Forest

$400

2400GB

3200GB

$0.20 / GB

   

Monetization:      

This platform doesn’t have many enticing monetization features. However, this video hosting platform can be integrated with other e-commerce platforms and advertising networks.   

All the aforementioned YouTube alternative sites are good. But however, none of the platforms is complete and perfect. For instance, monetization features in certain platforms are absent while in other platforms, disk storage costs and hosting costs are soaring and not affordable. And truth be told, your video hosting platform cannot be a crowd puller unless it looks like YouTube. Building sites like YouTube are possible only through turnkey video Content Management System (CMS).

StreamTube

StreamTube is a killer turnkey software aesthetically designed to build video streaming sites like YouTube. In other words, this CMS helps you build YouTube clone sites. This comes with a host of advantages i.e., you are the master of your site. You can deftly manage your own videos. Monetization channels such as advertisements, dynamic subscription plans, Pay per View, Pay per Video etc., can be implemented. To strengthen bonds with businesses, there are a plenty of growth hacking features as well. In all likelihood, you can savor the company of sponsors and make your venture simply stunning and stellar.

Other features such as advanced analytics, transcoding and customization are priceless and are very much inherently built-in. If your venture is strewn with obstacles, issues, and doubts, the support staff of StreamHash will address them immediately. They will bring a dose of assistance and warmth. Head on to StreamTube now to know more about this CMS features.

Let us know your thoughts by dropping a line or two in the comments section. We would love to hear from you. Subscribe to our newsletter and keep watching this space for insights on video hosting and YouTube alternative applications. Our best wishes are with you and your video hosting venture. Cheers!

 

How To Get Sponsored On YouTube For Your Channels

How To Get Sponsored On YouTube For Your Channels

Getting your YouTube channel sponsored sometimes seems like an impossible goal. Sponsorships are the main source of income for video creators as they can be highly profitable. Besides helping you earn money, getting sponsored can also help you craft qualitative content for your audience. But how do you get YouTube sponsorship if you are just starting out? How much do creators get paid for sponsoring videos?  If you’ve seen even small YouTube channels getting huge sponsorships and are wondering how to get sponsored on YouTube, worry no more. It’s decoded here in this article.

To get sponsored, you need to make sure your channel covers all aspects that the sponsors look for. Read on to know how to get your first sponsor and grow your channel big.

What are YouTube Sponsorships?

In simple words, YouTube sponsorships mean collaboration between YouTube creators and a brand where both of them reap benefits in the deal. YouTuber will get paid for sponsoring the brand and the brand gains more exposure by the promotions. For a YouTube sponsorship to be successful, both parties have to benefit from the collaboration. For example, if the audience of your channel is not relevant to a particular brand, it won’t see any value in collaborating with you. Relevance is the major aspect essential for YouTube sponsorship. There are more ways to earn YouTube sponsorships and are as follows.

Prerequisites before reaching out to sponsors:

Quality of Your Content

The most important aspect sponsors will pay attention to before collaborating with YouTubers is the content of the channel. To earn the interest of big sponsors, you need to have quality content uploaded to your channel that engages and entertains users. When you reach out to a brand for sponsorship, the first thing they will look for is relevancy and quality content in your channel so that they can assure that their promotion would also be qualitative. Contrary, if your content is not qualitative, it is a clear sign that your YouTube channel is not ready to receive sponsorships yet. Focus on creating quality content on your YouTube channel that will help and entertain your viewers.

Content quantity

Having just 5 to 6 contents in your channel won’t serve as a good portfolio to attract sponsors. To get a sponsorship, you need to have a good number of videos so that viewers get an idea of what’s going on in your channel. Having your old videos on your channel is actually a good way to show your audience how you evolved over time. It will help people to strengthen their perception of you as a hardworking and motivated creator which makes it easier to find sponsorships for your YouTube channel. Additionally, first-time viewers to your channel will want to browse through your content to decide if they want to subscribe to your channel.

Use Business e-mail on Your YouTube Channel

Even if you are starting out small, maintain a professional profile by adding a business email on your channel. Using a business e-mail address on your channel says you are open for business inquiries. Additionally, this is where you will find video comments, friend request notifications, and videos; not to forget the assault messages on your videos once you have gained a large following.

Refrain from Violating YouTube rules & Regulations

YouTube follows several policies and guidelines to maintain a safe and vibrant community. If you are a new YouTube creator, make sure that you start out by carefully reading through their policies and terms of service. If you violate the policies, there are chances of your channel getting removed or your account may be terminated as well. It is recommended reviewing the guidelines often as YouTube may revise it from time to time.

Unauthorized music, nude photos, and videos, excessive criticism of users drive away sponsors. Check the Resource section of YouTube for a link to their rules & regulations and make sure you stick to it.

Different types of YouTube sponsorships

YouTube business model is an advertisement based model that allows you to earn a share of ad revenues. Sponsorships are another alternate way for video content creators to earn money. There are different types of YouTube sponsorships and are as follows.

Affiliate Sponsorships

Affiliate sponsorships are the easiest way to get sponsorships from brands, especially if your channel is small. You have to place the link given by brands in the description section of your videos and every time a sale is made through the link, you earn a commission.

Alternatively, the brand will also give a discount code that your subscribers can use when making a purchase. Depending on the number of sales generated by your channel, you get a specific amount of money. While affiliate sponsorships are the least profitable type of sponsorships, they are a great way to start with when you are just beginning with YouTube and has less viewership and subscribers.

Product Sponsorships

Another way to get YouTube sponsorships is to receive free products in exchange for promotion. Brands will send you products to do unboxing videos, reviews or tutorials about how to use the products. Though you won’t receive money, you will get free products which can be quite useful. Before reaching out to sponsors, you need to make sure that the products you are looking for sponsorship fit your channel and what you are trying to do with it. Your audience can get put off due to mismatch, and your sponsor will not get the kind of value they expect. Product sponsorship for small YouTubers could be a little difficult because the sponsor has to trust them to promote their product with the limited following they have. If you aim to get product sponsorships, get started with reviews and tutorial videos that are not sponsored. Once you build an audience centered on a particular type of products, the chances of brands involved in the same niche contacting you for sponsorship increases.

Paid sponsorships

Paid sponsorships are the most wanted type of sponsorships any YouTuber looks for as it gives you direct money. Sponsors pay an amount to advertise their business in your videos or to endorse their products by doing videos for their brand on their channel. Getting paid YouTube sponsorships can be tough if you have a small user base. To get paid sponsorships, you have to grow your channel and build a vast base of subscribers. You at least need to have 10k-100k subscribers for companies to approach you for sponsorships. While paid sponsorships come with all bells and whistles, one thing to keep in mind is that – they don’t come free. When a brand is paying you, they will have certain demands and will give instructions on how the videos should be.

When you are a small channel, start out by trying to get an affiliate and product sponsorships. From there, try creating a portfolio of collaboration which you can leverage later when you will start with paid sponsorships. Once your channel is big enough, you will start seeing sponsors approaching you for promotions.

How much you can earn from YouTube sponsorships?

Now that you know the different types of sponsorships, you might be wondering how much do brands pay for sponsorships and how much money you can make. To be honest, there is no exact answer to this question. The money you can earn from a sponsorship varies between $50 and a couple of thousand dollars. However, the money you make can vary and it depends on a variety of factors.

  • The number of subscribers and views

As said earlier, the bigger your channel is, the better the pay. This is because the bigger your channel and subscriber list are views will also increase and hence the chance of your channel generating sales goes higher as well. The number of views of the relevant videos also counts.

  • The value you can bring to the brand

While the number of subscribers and views matter, what really matters is the kind of value you can bring to the brand that sponsors you. Your subscribers must engage with the products you promote. You must be able to prove the number of sales generated in your previous collaborations to prove yourself. A successful sponsorship in the past serves as a living proof that you have the potential to take their sales to new heights.

  • Where you place the ads

As YouTube business model allows placing ads, it is easy to endorse a brand but the placement matters. Normally, YouTubers advertise sponsorships either at the beginning or at the end of their videos. The rates for each placement differs as well.

  • The type of promotion

You can promote the brand by mentioning it in your normal videos or do a tutorial on their products, do review videos, or actually do a video on their profile exclusively for them. Each type comes with a different time frame to create the videos and the effort also differs for each. Depending on the type of promotion you do and how you do it make up the price tag and each of them comes with a different price.

  • Resources needed for the promotion

If you are doing a tutorial video or a product review, you might need some resources and certain props. Maybe at times, you have to shoot videos in a particular environment. Depending on the complexity associated with videos according to the sponsor’s requirement, the pay will also increase.

How to get sponsors for your YouTube channel

Establish a relevant audience base

Only when you know your audience, you’ll know which types of brands are approachable for sponsorship. Knowing the age group of your audience, the fashion trends they follow, where they shop, which brands they love, and, what products they are interested in purchasing helps. Partnering with the brands that your audience can connect gives your sponsor great exposure, good reviews, and of course, purchases. For this, you are rewarded either with cash or products. A successful partnership means repeat partnership, which again brings in more money to the table.

Know What You Can Offer to your Sponsors

In-video shout-outs or mentions and product reviews are two ways to market your sponsor on your channel. When you approach any brand, they will want to know what you can offer them and how you will be marketing their brand. YouTubers usually set up several tiers of sponsorships, like, reviewing products in exchange to get those products for free from the brand. It is wise to not guarantee any positive review if the product doesn’t work the way it’s advertised. Another tie-up could be to exclusively give the exposure of their products on your videos and social media pages. Similarly, you can create different sponsorship plans at different price points that provide value, where every plan will have a different method of promotion.

Learn about sponsors

Once a brand approaches you or you choose a brand to approach, take your time to research on those brands. Your target can be both startups and top names as long as their products are relevant to promote to your customers. Also, ask the question like whether they are interested in widening their reach to other demographics as it will be useful while making a proposal for sponsorships.

Craft Quality Sponsorship Proposals

Most Youtubers get the sponsorship proposals wrong as they fail to establish a connection, don’t establish fit and relevant or get more self-centered. Make sure your proposal is properly structured and have the right information that helps the sponsors to make the right decision.

Majority of creators create a proposal template and use it for every proposal by just changing the name of the sponsors. This approach doesn’t work well. Make sure you draft a personalized proposal letter and this will get the attention of the sponsors you are planning to reach out. Your proposal letter should have your introduction, description of your content and how sponsoring your channel will benefit them. The more specific you are, the easier it is for them to know how much you can relate to their brand and what they can get from their partnership with you.

Different ways of reaching out to sponsors

Now that you know How To Get Sponsored On YouTube, it’s time to send YouTube sponsorship application to the sponsors on your list. There are several ways to reach out to sponsors.

Reach out directly

You can reach out to them through their website contact page or through social media. You can also use your personal connections with popular YouTubers to reach out to the brands.

Reach out through sponsorship platforms

There are several sponsorship marketplaces for YouTube creators like Famebit by Youtube and GrapeVine. They are marketplaces of affiliate and product sponsorships so it’s easy to make those first few connections. There is no harm for major content creators to make use of these sites as they are known to fetch good results.

However, such platforms come with some prerequisites that vary from platform to platform. Some websites require you to have a minimum of 5,000 or 10,000 subscribers to join the platform.

Build your channel and they will come

Quality content breeds traffic and traffic breeds attention from sponsors. Once you grow your channel really big and become a popular YouTube influencer, you will start receiving emails from brands expressing their interest in collaborating with you. If you wonder How To Get Sponsored On YouTube, a good channel with great content and a community is what attracts sponsors.

Important sponsorship tips for video content creators

 

Brand collaborations on YouTube aren’t easy. You might already know that even if you get sponsorships easily, presenting it to your community is not going to be that easy. At least initially. The most coveted thing on YouTube is a genuine fan who loves your work and religiously follows and share your videos. So here are some tips to get the sponsorships right.

  • Tell them how the sponsorship will benefit their brand. Highlight the relevance to make them understand you are a good fit for the collaboration.
  • Don’t sell yourself short just because you want a sponsorship immediately. Remember, you have a following and you create quality content. So you can partner with a brand to give them exposure to their audience.
  • Don’t give up if your first few proposals don’t get you a sponsorship. Keep creating awesome content for your channel that will increase your following. And the bigger the following, the easier it is to find sponsorships.
  • If you have had any successful partnership stories in the past, share it with the new brands.
  • Ensure that you remain authentic to the style that made you popular. Never try to deviate far from your core content as it won’t bring in the engagement you got in the past.

Conclusion

Hope this article gave you a clear idea on how to get sponsored on YouTube. Now you can work towards getting sponsorships and monetize your channel. When you get sponsorship, being open and honest about it will garner appreciation from your viewers and build your channel for transparency. In addition, try to be as honest as possible with your reviews and opinions about the products you endorse. Before jumping into getting sponsorships, focus on building a good amount of quality content on your channel. The key to getting sponsorships and collaborations is by keeping your audience happy.

Have you tried getting YouTube sponsorships or are you already working with top brands? If you have tips worth mentioning, feel free to share with us in the comment section. We love to hear your thoughts.