How To Start A Website Like YouTube – Business Guide

How To Start A Website Like YouTube – Business Guide

How can I make a website like YouTube?” That’s probably the question that might have led you to this read (or a similar one)! 

Well, to answer your question in a phrase, we’d tell you to use one of the best YouTube clone scripts around!  With a lot of articles telling you to build your own YouTube site from scratch, you should find this answer a bit different. And that’s exactly why you’ve got to make it to the end of this read! 

Using a YouTube clone script is the best way to create a website like YouTube. And definitely way easier than building it from scratch! Once you are done with this read, you’ll know how to build your own YouTube site without spending too much money and effort! 

We’ll be covering topics like why you should build your own YouTube website, the methods to build it, and….wait! Not going to reveal it all at once! Like always, we’ll brush up the basics a bit and head to the key part of the read! 

So, let’s move on, shall we?

Why Build Your Own YouTube Site When There’s Already YouTube?

That’s a valid question! I mean, why should you create a website like YouTube when YouTube is already at its peak performance. With more than $19 billion in revenue last year, why would one want to make a video-sharing site? 

If that’s what you’re thinking, in a way, you’re right! But think of it the other way! With YouTube making huge revenue every year (which is only increasing YOY), isn’t this the right time for you to build a website like YouTube? 

We’ve explained it a bit in-depth here for you!

1. YouTube Is Vast & Wide

Precisely the point! YouTube has become so popular that one can find anything and everything in it. While some people like this, some prefer a community experience where there are only certain types of videos. 

You can make use of this opportunity and work your way out. For instance, you can create a website like YouTube with everything about restaurants and food in it! And that alone! 

youtube revenue graph

Since you’re targeting a specific niche, all your platform users are going to be potential users. 

2. YouTube Displays Ads Increasingly

Ads! Ads! Ads! 

Ads at the beginning of a video. Ads in-between the video. And then ads again! Here, this GIF explains it all to you! 

youtube ads

Starting from 2009, YouTube has slowly started increasing the number of ads that are displayed. And during the fourth quarter of 2019, YouTube generated $4.7 billion from ads alone. 

While this is a good thing for YouTube, it definitely is not for the platform users. This doesn’t mean you shouldn’t place ads – just make sure you don’t overdo it!  When people become tired of the ads game, they start looking for alternatives, especially those who prefer a community experience! And there’s your chance! 

3. YouTube’s a Monopoly 

Not that there are competitors! But 9 out of 10 people think of YouTube when they want video results. 

This only means there’s room for competition and the trend is only at the mid-phase. There’s Vimeo, Twitch and more video-sharing websites that compete with YouTube. And guess what? They are doing pretty well!  Well, the above reasons might have helped you understand why you should create a website like YouTube! 

We could have come up with the regular statistics stuff! But thought this would be more effective! Wasn’t it?  Now that you’ve got three solid reasons to make your own website like YouTube, why don’t we look into the steps?

But wait! Before we look into the steps, let’s have a quick overview of the features your new YouTube-like website should have! Below image illustrates the Business Model of YouTube.

BMI Banner

What Features Should Your YouTube Clone Site Have?

Whether you’re using a video-sharing script like YouTube or making a YouTube clone from scratch, you’ve got to make sure that the below-mentioned features are a part of it! Because, at the end of the day, coming up with a site that’s any different from YouTube is going to do you no good! 

So, let’s quickly look at the features your YouTube clone site should have,

1. Channel Creation and Subscription

Your platform users should have the option to create multiple channels and subscribe to other channels available on the space. Also, subscribed users should be notified when a new video is uploaded on that particular channel.

2. Unlimited On Everything

Make sure you don’t have any cap on your platform. Ensure that users can create unlimited videos, categories and channels. Only then will your platform be scalable and can attract more audience.

3. Android and iOS Mobile Applications

50% of the global internet traffic comes from mobile! In fact, YouTube is responsible for 37% of all mobile traffic! So, if you are planning to create a website like YouTube, make sure you come up with native Android and iOS applications as well! 

4. Search History & Personalized Experience

There should be instances where your browser gets closed unexpectedly when you’re watching something online! And the history section is where you go to resume! Similarly, your YouTube clone should also have a history tracking feature that’ll help users know their activity. If you can come up with video recommendations based on watch history, your YouTube clone is going to be the best! 

5. Flag & Report Abuse

Today, it’s all about how safe a platform is to use. Make sure your youtube site has the option where users can flag a video and report abuse about the same!

Though your platform should also have other essential features like a built-in payment gateway, ads management, and an in-depth admin panel, the above-mentioned are the most important ones!

Now that you know the features your own YouTube site should have, let’s look at the most awaited part – the steps to create a website like YouTube.

How to Build a Video Hosting Website Like YouTube?

There are two methods by which you can build a video-sharing site like YouTube. And that would be 

  • Building a YouTube Like Website From Scratch
  • Using a Video Sharing Script Like YouTube

Let’s look at them in the order mentioned! 

a. Making a YouTube Clone From Scratch

Just as the title says, you have to make a YouTube clone from scratch – involves you spending a huge amount of time and effort!  Building something from scratch always takes time and your YouTube-like site is no exception here! 

Steps to Make a YouTube Clone From Scratch

You can build a YouTube clone from scratch in 7 steps. We thought it’s only fair to take you through these steps as well! We’ll cover this as quickly as possible and head to the part where you can build your own YouTube site with a video-sharing script! 

That said, let’s look into the steps!

youtube

Step 1: Buy a Domain

This is where it all starts! You’ve got to purchase a domain name for the site you are about to build. Remember, when you buy a domain name, make sure you choose one that reflects the nature of your website. 

For example, YouTube means “You” for user-generated content and “Tube” is an earlier used term for Television. Come up with something like this – the better the name registers on the user’s mind, the better it is for your platform growth. 

You can buy a domain name from any domain vendor. We recommend you try Porkbun – you will get an oddly satisfying experience (that’s their tagline)!  Also, use the Nameheckr platform to see if your chosen domain name is available on popular social media platforms as well! 

Step 2: Choose a Hosting Provider 

Once you buy your domain, the next step is to choose a hosting provider. Well, there are plenty of options here! Some of the most popular hosting providers are, 

  • Bluehost
  • Hostgator
  • Hostinger
  • Inmotion
  • Hostwinds and more

Check for the pricing, reviews, server features, server location and support before you choose one. 

Step 3: Install WordPress 

WordPress needs no introduction. Most of the sites built today use WordPress as their base, thanks to its limitless plugins and massive community. You can find both free and premium plugins. The paid plugins offer you extensive features depending on what they are. 

Once you have connected your domain with the server, install WordPress. When installed, your website will be live but it’ll be pretty much empty since you have just laid the foundation. 

Step 4: Choose a Theme

This is the part where your website gets life. You have to choose a theme that helps you build a website like YouTube. Some of the most popularly used themes for this purpose are, 

  • VideoPro
  • VideoStories
  • goWatch
  • VideoRev
  • Seos Video and more. 

Here’s the thing with themes – not every theme is going to have all the features you have in your mind. Some might like the social functionality features while others might lack one or two from the important features mentioned above. 

This brings us to the next part! 

Step 5: Customize Your Website

Like we already said, no theme is perfect. If the theme lacks any important features, you need to have a developer on board and get it done. But if it is the color schemes and the logo, you can simply do it yourself, provided you have some WordPress knowledge. 

If you want to add additional pages and customize them, you can use page builder plugins like Elementor Pro and Thrive Page Builder. 

Step 6: Add Additional Plugins 

A theme isn’t going to get it all done by itself. Once you have installed and customized your theme, it’s time you add some additional plugins to your website! 

  • You need a plugin to embed MP4 or FLV videos 
  • A plugin to make sure your web pages are loading quick (Lazy Load for Videos should do the job)
  • A plugin to make sure that video carousels (if any) work on all kinds of devices
  • A plugin to embed videos if sites have a lightbox overlay display 
  • Plugins to send data such as events to Google Analytics for performance insights

What we’ve listed above are just a few! You might need more additional plugins going forward – a plugin now and then …. and always!

Step 7: Launch Your Website

When done with the steps mentioned above, all that’s left is for you to launch your YouTube-like site. Make sure your site is SEO optimized and you promote it on social media to attract audience! 

So, that’s pretty much it – the steps to make a YouTube clone from scratch. We’ll see how you can build it using YouTube clone scripts. 

b. Creating a Website Like YouTube Using YouTube Clone Scripts

This is the alternative method we talked about (and the easiest one as well). Here, you use a video-sharing script like YouTube instead of building it from scratch.

Steps 1 and 2 are similar as we saw above – you have to buy a domain name and choose a hosting provider. 

Step 3: Purchase An Open Source YouTube Clone Script

Several YouTube clone scripts are available today in the market (we’ll tell you which one you should go with later). All you have to do is purchase one and the support team of that product will guide you through the process. 

The video sharing script like YouTube will be installed on your server by the respective tech support team. 

Step 4: Customization

Since most of the YouTube clone scripts today follow the same plug-and-play approach, there isn’t going to be much customization work. You just need to add your logo and similar stuff which will also be handled by the support team.

Also, you need not have to install any additional plugins since the scripts are designed with a perfect YouTube clone alternative in mind!

Step 5: Launching Your YouTube Clone Site

When the customization is done, you can simply launch your site and start uploading videos – as simple as that! 

When your website is live, the marketing part comes in. Since your website is new, you’ve got to put in a lot of effort here! We’ll see how to market your YouTube clone site in a separate read! 

So, that’s how you build your own YouTube site using a video-sharing script like YouTube. Now, remember where we talked about telling you which script you should go for! Let’s get into that! 

Best Video Sharing Script Like YouTube

Though there are plenty of YouTube clone scripts out there, we strongly recommend that you go with StreamTube – one of the best video-sharing scripts around!

StreamTube comes with all the features mentioned above and there’s a lot hidden under the sleeve as well😉!

For instance, StreamTube comes with  multiple monetization methods like, 

  • Video Banner Ads
  • Image Ads
  • Membership Subscription Plans

You also get other features like, 

  • Users can track their search history and know videos they’ve watched on the platform. 
  • Platform users can quickly sign in using the social login option
  • Like YouTube, users can comment below the videos they watch
  • Users will be notified when a new video is uploaded to the subscribed channel
  • Videos can be searched based on hashtags they are posted with and more

Above mentioned are some of the features StreamTube has. You can know more about StreamTube and its pricing here!

Here’s how a site will appear when it is created with StreamTube YouTube clone script! 

Pretty cool, right? 

Readymade YouTube Clone Script Vs Making a YouTube Clone from Scratch

If you’re reading this, then it’s evident that you might have read the two different ways to build your own YouTube site. 

So, which one do you think is the ideal way? 

While some might have already decided that using a YouTube clone script is the best way to create a website like YouTube, others might have not still not reached a decision. And that’s exactly the reason why we’ve come up with this section! 

Here, we’ve listed the key differences as to why a video-sharing script like YouTube is better than building a YouTube-like site from scratch! 

table

Note: All the above-mentioned features under the YouTube Clone Script column are available under StreamTube YouTube Clone Script.

So, how does that work for you? 

If you’ve got all the time in the world and the patience to hire a developer (and the money) for every single feature you need, you can go with the latter option. Else, YouTube clone script is the way to go! 

Also, we didn’t discuss the cost, did we? 

Industry says that building a feature-rich mobile application would cost somewhere from $70,000 to $100,000. But when you choose YouTube clone scripts, mobile applications (both Android & iOS) come with the package and costs you around $1000. If you need further customizations, you’ll be charged accordingly (which is way less than the figures you saw above)! 

We believe you might have reached a decision now! So, let’s wrap it up here! 

Final Few Words

In this read, you’ve learned how to make a website like YouTube, the different methods to build your own YouTube site and you’ve come across the best video sharing script as well! And you might have also reached the decision that YouTube clone scripts are the best way to create a website like YouTube.

The thought of creating a YouTube-like platform today is really great! And let’s just say you’re entering a stream of business where there is high potential for scalability and revenue! It all starts with a spark and grows huge later! You’re in the initial stages of creating something big – with the right tech by your side, your YouTube-like site could be huge down the run! 

So, why wait? Build your own YouTube site now!

Cheers!  

How to Turn Your YouTube Channel into A Video Sharing Platform?

How to Turn Your YouTube Channel into A Video Sharing Platform?

If you are running a business, you must continually think of innovative ways to get your products and services in front of your target audience. Leveraging YouTube for your business is one of the cost-efficient ways to grow it if used as a part of your marketing strategy. The biggest brands and top marketers leverage the platform to stay at the top of the industry. If you have got a YouTube channel that is bringing in a decent amount of viewership and engagement, you must think about turning it into a video sharing platform.

Video streaming is the future and streaming services no longer serve just as a platform for watching movies and TV shows, they have completely transformed consumer demand for video consumption. According to the Digital Media Trends Survey by2018 by Deloitte, over 48% of all United states that over 48% of the consumers in the United States stream videos every day or week. 

Here is what average weekly video consumption among consumers from different countries look like. 

video-consumption-among-consumers-streamhash

Source

If the idea of a video sharing platform sounds great, make your own website like YouTube to leverage its potential. If you already have a popular YouTube channel, creating a video streaming platform can be a continuation of what you are already doing. All you have to do is to take videos with more views and engagement from your YouTube channel, organize them for easier consumption, and create a rich video library. 

But how can you do it? For example, Tim Milgram, a renowned cinematographer and a dance choreographer who has over 3 million subscribers on YouTube built a standalone video sharing platform to sell his dance masterclasses. 

Tim-Milgram-renowned-cinematographer-streamhash

He uses this video sharing platform to teach online dance classes to a global audience for a monthly subscription. The world’s best choreographers join the online classes to teach a wide variety of dance numbers like Jazz, Hip hop, technical styles, etc. from beginner to advanced level.

teach-online-dance-classes-streamhash

Why make a website for your YouTube channel?

If you have a couple of great videos ready, starting a YouTube channel is easy and you can have a good number of subscribers as well, all thanks to the widespread popularity of YouTube. Your business marketing success greatly depends on your ability to communicate effectively with the widest possible global audience. With more than 2 billion monthly active users especially tuning in from mobile devices, YouTube is one social platform where your audience is. Not only having a YouTube channel will help you create brand awareness for your individual brand or business, it will also allow you to generate new leads and grow your email list. 

While many content creators create the best quality videos with a lot of views, the ever-fluctuating revenue generation programs do not provide a fair share of the revenue creators really deserve. For the same reason, content creators look forward to creating their own video streaming platform and branded websites which give them complete ownership of their content and control over the revenue generated. 

Let’s look into more reasons why YouTubers must consider how to make a website for YouTube channel

Brand customization

Unlike social video platforms like YouTube that offer very little opportunity for branding, video sharing platforms provide a lot of room to popularize your brand and get started with your branding activities. Having a video sharing platform for your business also allows you to run customized powerful campaigns with relevant call to actions, or diverting users to your landing page, and converting to your loyal customers. 

Player customization

Running a YouTube channel doesn’t allow you to customize the video player giving the video creator no control of the video recommendations or other aspects that might appear in the video players during or after the playback. However, if you make your own website like YouTube, you can enjoy complete control over the branding and customization of the video player and provide options to publish videos into personalized embeddable players with subtitles and captions according to your requirements. 

Content management

Considering how to create a website like YouTube offers you full ownership of the content and provides a white-labelled customizable video solution. These solutions feature content management, which helps in organizing and managing videos, tracking the metadata like title and descriptions more effectively. The content management feature helps in uploading videos, editing, and makes organizing videos simple and efficient. 

Analytics

Video sharing platforms come with powerful analytics features that helps you to track all important metrics to measure the performance of your videos. You can get significant insights on bandwidth communication, subscriber count, watch time for individual videos, demographics, user engagement activities, etc. 

Marketing

Video marketing is essential for driving sales and growing your business. Engaging customers through videos increases your brand exposure while engaging your users with relevant content. Video sharing websites display and recommend videos based on the browsing history of users, driving them deeper to your video platform to increase your brand exposure, ultimately driving more revenue. Video sharing platforms also feature dashboard, viewer statistics, user engagement activities, audience timeline, etc. 

More ways to make money

The end goal of any content creators, freelancers, or businesses is to earn profitable revenue. Video sharing platforms offer more monetization options for content creators than video platforms like YouTube. Here are some of the ways you can make money with your video content. 

Subscriptions

While YouTube offers subscriptions that are great for content creators to make money when starting out, the platform often rolls out new YouTube partnership program rules that put restrictions on the revenue share that creators can claim. However, hosting content on your Video sharing platform allows you to run a subscription revenue model where users can pay for accessing your content monthly or yearly. This allows you to have control over the revenue you generate. 

Advertisement

YouTube deducts over 40% of the advertising money earned from video ads placed on your YouTube channel which is a lot for beginner-level content creators. However, if you make a website for your YouTube channel, you can keep all the advertising revenue to yourself. You can also implement your own ad types including skippable ads, non-skippable ads, dynamic ads, third-party integrations, etc. 

Pay-per-view

You can also implement a pay-per-view monetization strategy where you allow your users to pay just for the individual content they want to watch. This monetization model provides content creators with the flexibility to make more money while offering a satisfying viewing experience to your end-users. 

Sponsorships

Content sponsorships can work as a scalable option for making money that can pay out big. If you accept sponsorships for your videos, consider placing relevant ads to give maximum exposure. Video creators can also consider placing sponsor’s logos in the video player to increase exposure.

Content protection

Video sharing platforms feature content protection integrations that offer end-end security with AES encryption, paywall integration, etc. so that you can securely stream your videos over the internet and protect your content from unauthorized third-party access. 

Steps to smoothly make the transition from YouTube to your own Video sharing platform

Now that you know why it is important to consider how to make a YouTube-like website, let’s look into the steps you need to follow to make the transition from a YouTube channel to your own Video sharing platform. 

Devise clear content plans

When you are transitioning from your YouTube channel to your own video platform, clearly outline the content you are going to offer to your target audience. Your content plan must define the look and feel of the content, how the free and paid content would be, how your content would bring extra value to your viewers. When devising a content plan, there is no one-size-fits-all rule, you will have to customize the plans, according to the requirements of your viewers and your business goals. 

As it is your own video platform, you can have full control over the content you create. You can also choose any niche according to your needs and preferences or anything that your viewers will love. When you are creating videos that you are going to offer your viewers for a fee, make sure you offer great value through your videos so that your viewers would be more than willing to pay for your content. 

Create a business strategy

This is one of the most crucial steps when transiting from a YouTube channel to your video sharing platform. Before you start migrating your videos that are on your YouTube channel to your video sharing platform, you must have a clear idea of how things are going to work. Migrate YouTube videos with the highest value to your video sharing platform. Include relevant call to actions in your YouTube videos to redirect your videos to your new Video sharing platform. Moreover, white-label solutions give you access to the source code and allow you to customize your solution to suit your unique business requirements to any level. These readymade scripts also come with free trials so that you can try it out before actually purchasing it. 

Building your own video sharing platform

With a great business plan, you can ensure that your transition will go as smoothly as possible. Now, comes the most important part-building your video sharing platform. If you have been running your YouTube channel for a while, you might have an idea about how you want your Video sharing platform to look and function like. However, there are differences when it comes to branding and optimizing your video streaming website when compared to your YouTube channel. You can consider creating your own website like YouTube using a white label solution which is the most viable and cost-effective approach. A white label solution allows you to build your Video sharing platform with the features and functionalities you require for the effective functioning of your video platform. 

Craft video announcements on your YouTube channel

When making a website for your YouTube channel, you must announce it to your audience. Create an announcement video where you introduce your audience to your new Video sharing platform and how you are going to put up your best videos there. 

You can decide how your announcement videos must be, because you know your audience better than anyone else and what they like better than anyone else. 

Ensure your announcement videos has the following elements:

  • Benefits of your new video sharing platform
  • Preview of the videos they can access
  • Pricing information of your videos
  • Call to action to visit your new video sharing website. 

Announcement videos allow building anticipation and desire around your new video sharing platform you are about to launch. 

Create a high converting offer

If you want to attract more subscribers to your new video sharing platform, you can create high converting offers to sweeten the deal. Create coupons that provide free trials, and exciting discounts. These best deals can have a significant impact on your sales and help with growing your subscriber base. This makes sense as over half of the people who would sign up for your free trials might convert to your paying customers later. This is a powerful tactic that can offer a high level of value for both you and your subscribers. Try implementing this and see how it impacts your business.  

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Conclusion

Converting your YouTube channel to a video sharing platform has tons of perks as discussed in this blog. Considering how to make a website like YouTube is a great step for growing content creators which is even a nice side revenue stream. 

Although running a YouTube channel is a good way to make money, dealing with the structural and financial limitations of the platform becomes frustrating and limits your growth. That’s when you need to start thinking about creating a dedicated video sharing platform. Modern technological advancements have brought the initial costs of building a video sharing platform to a practical level and having your own video sharing platform offer full data protection and control over all the aspects of your video site. In short, cutting out any third-party allows content creators to take the lead and it’s much easier to get here you are going in terms of growth. 

How Important Is To Choose The Right Video CMS For Your Platform

How Important Is To Choose The Right Video CMS For Your Platform

Video is the future of digital content and is highly useful for internal business operations. What is a better way than using videos to send updates, training tutorials, meetings, etc than with engaging videos? According to Statista, in the United States alone, over 85% of internet users regularly watch online videos

Here is the percentage of internet users who watch online videos.

percentage-of-internet-users-streamhash

Source 

Video is no longer just another aspect of your overall marketing strategy. It is central to your marketing outreach efforts, especially your social media strategy. If you aren’t creating videos, you are likely falling behind the competition. For that matter, all businesses are investing in video content production and management. Whether they are used for entertainment purposes or video marketing, videos you create and upload to your website must be managed efficiently. 

As the size of your video library increases to a certain extent, you will have to invest your time in choosing the right CMS for your video platform.

What is a Video CMS 

Video content management system, commonly referred to as a video CMS is a software that makes the process of organizing all of your videos simple and centralized. Depending on the size of your video library, the need for a video CMS differs. Businesses with small video libraries won’t feel the need for a powerful CMS like businesses with a relatively larger video library. A video CMS is best adopted before your library expands and becomes large in size. Having a CMS or your video library is not just great for your users, but also great for your businesses considering the benefits including SEO. 

Benefits of a good video CMS

When you create and manage videos on a daily basis, a powerful and secure video CMS is a necessity. By adding a video CMS, all essential and advanced features and tools can be gathered in a single place to achieve your goals. Here is why choosing the right CMS is really important. 

Better support for larger media content

A good video CMS supports HD video files of large size and displays them preserving the original quality. Large files are handled differently than small files before they reach the server. 

For example, a full slideshow presentation comes around 50 MB which is mostly the maximum upload size allowed by document hosts like Slideshare and SharePoint. Whereas, an HD video recorded on a smartphone can be as large as 200 MB for just two minutes of video. Mostly, lots of servers won’t support uploading more than one file by default. 

Bulk uploading can be heavy on a server if not implemented properly. The right video CMS will make automation easier by offering an intuitive UI and API that developers can plug into. Simply put, a powerful video CMS platform supports large media galleries and displays them in high quality. 

Efficient video delivery to end-users

If you don’t use a CMS for your video management, your videos are just hosted and the method of video delivery to end customers won’t be optimal mostly. Different devices demand videos to be delivered in a particular way to meet the compatibility. In scenarios where videos have to reach the viewers as fast as possible, better video delivery is especially essential. 

To maintain the kinds of video management, different methods like video conversion, transcoding, and support for different streaming protocols are being adopted. The best method for optimizing both video quality and delivery time is video transcoding. Video transcoding essentially converts videos from one type to another. Likewise, a video CMS must also be able to efficiently convert the videos to the best-supported type on the go. In this way. you need not worry about manual conversions or other technical aspects of video delivery. You might have noticed in video platforms like Youtube how videos automatically switch to low-quality versions. This is a feature adopted by the Youtube CMS to ensure that videos are delivered with a little or no buffering. 

Better search functionality

When users need to find particular videos from a collection of thousands of videos, a search box is the most convenient method of finding specific videos. This is done depending on the type of video CMS you are using. It makes finding videos easier by allowing you to add the metadata that it can read later, index, and query. 

Depending on how specific you want the search to get, others can also perform searches inside the video itself. Video CMS can index the words using efficient word recognition and speech recognition technologies. With the right video CMS, the searches can be incredibly accurate, even if users don’t input the exact title of videos. 

Multi-level security

With a secure CMS for your video library, you can manage your videos by protecting your content on multiple levels. You can use secure methods to eliminate possible threats like domain lock, right-click protection, branding, watermark, etc. Additionally, you can also ensure the financial transactions that happen in your video platform if you monetize videos directly. 

Makes embedding videos easier

Embedding video content is a common but necessary feature for any video CMS. A good CMS

allows you to share a video from any third-party location to your video streaming platform and then share it with multiple viewers. This brings in more traffic to your video site by gaining more views and clicks. Hence, look for a video CMS which will make the essential task of embedding videos a simple and trouble-free affair. 

Facilitate social media integration

Almost 80 percent of the online audience is present on social media these days. Social media platforms help in giving more exposure and reach to your videos. Hence, attracting large viewership and engaging them on social platforms helps in building a good customer relationship which also increases brand loyalty. Choose a video CMS that facilitates easy integration of different social media channels to your video streaming platform. 

Conclusion

The best video CMS platforms are not always the solution that offers a lot of features to the clients, but that allows you to customize the platform to meet their unique requirements.  Some CMS restricts the access to code and compels you to use the platform as it is. Whereas, some other CMS platforms allow customization to different levels by giving full control over the end-user experience. 

A video CMS helps to organize all your videos so you have a clear structure and your visitors can easily find what they are looking for. Choosing a CMS platform can be tricky. The content management system you choose must make your tasks easier and not complicate it. The best video CMS platform not only guarantees the above-discussed features but also provides much more. 

YouTube vs. Own Video Platform: Which is Better for Enterprise Video Streaming?

YouTube vs. Own Video Platform: Which is Better for Enterprise Video Streaming?

Videos are taking over the internet and staking their claim on popular social platforms like YouTube, Facebook, Instagram, and Vimeo. A brand’s image is not complete without having an inclusive place to display your videos and other aspects of your awesome business. When it comes to the choice of a video sharing website, the obvious choice for most businesses is YouTube. 

YouTube has changed the way an average internet user searches and finds their favorite videos.  It’s free, facilitates powerful and intelligent search, offers solid analytical features for brands to track their viewership and ROI. However, all free video hosting services like YouTube are powered by advertisements and sponsorships. 

Benefits of Using YouTube Videos for Businesses

Benefits-of-using-YouTube-videos-for-businesses

The new marketing strategy is moving towards videos over static content and YouTube is emerging as a significant video streaming player. However, there are a lot of pitfalls on YouTube platform that contribute to the requirement to look for a better option-launch your OTT platform. However, being a video streaming powerhouse, YouTube has a lot of benefits and strong reasons why businesses prefer using it. Here are some of the benefits for brands to use YouTube to grow their business. 

Better Explore and Viewership

When it comes to the number of users, there is no real competition for YouTube in the industry. YouTube leads the industry with over 2 billion users constituting a major share of the entire internet users. For maximum reach and increased viewership for videos, businesses choose YouTube to promote their videos. 

Your Users Want to Find You on YouTube

Given the vast number of users leveraging YouTube to watch their favorite videos, brands need to establish their presence on YouTube. Make it easy for your target audience to find your business on YouTube which helps you gain a competitive advantage over other brands. 

People Prefer to Watch Videos

It is predicted that online videos will constitute over 82% of the entire internet traffic. One reason for increasing engagement in YouTube is that people prefer to watch videos than reading a blog post. Video platforms like YouTube make it easy for your content to be shared with your friends through social media platforms like Facebook, Instagram, Twitter, and other sites.

Search Optimization

YouTube is the second largest search engine on the Internet after Google. If you want to create videos crafted to suit a specific search query, it is great if you could upload your videos on YouTube. This will make sure your videos appear in search results on YouTube.  Ever since Google has acquired YouTube, the search engine seems to favor videos from YouTube compared to videos on other video websites. 

Running Advertisement Campaigns

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As YouTube primarily work on advertisements, the platform allows you to run ads on your videos to promote them. YouTube is easy to use and advanced ad platform that offers personalized support from an expert when you spend some money per day on advertisements.

Powerful Analytics Tools

YouTube is a winner due to its powerful analytics and reporting tools including statistics like the number of video views to advancement analytics features. Other video platforms like Vimeo also offer analytics, but you need to pay additional money to access the feature. Whereas YouTube offers analytics and reporting tools, both basic and advanced for free.

Why is YouTube Not the Best Bet for Enterprise Video Hosting?

Now that we have explored the benefits of YouTube as a video sharing platform for enterprises, let’s look into some of the major reasons why YouTube is not suited for enterprise video hosting. Even though these video sharing platforms benefit brands under some circumstances, some limitations make them short for your business goals. 

Content Ownership 

When you upload your videos to video hosting services like YouTube, you grant a non-exclusive global transferable license to the video giant where they hold the right to leverage, recreate, or distribute the derivational works of that video. 

Lack of Branding Opportunities

YouTube platform has a video player that is identical for all kinds of videos. While this particular feature is a strong foundation that strengthens YouTube’s branding, it is of no use for businesses trying to promote their brand to their audience. 

When embedded on your business website, YouTube videos will have its logo and a clear visible link to the platform would be an integral part of your video. This is why YouTube is not an ideal enterprise video hosting solution. A video solution that is suited for businesses must allow them to customize the style of players avoiding the type and content of the videos. 

Ads from Competitors in the Same Platform

Free video hosting services like YouTube are powered by ads, but one downfall is that the platform will also host ads from competitors to the same target market. Another advantage is that related videos are automatically suggested by Youtube’s algorithm when each video ends. Though this is not as recognizable as ads, it is also a result of paid advertising. It can lead to a competitor’s video getting more exposure and views. 

Lack of Transparency

YouTube clearly lacks the term of service that lacks transparency. The platform holds the exclusive right to stop providing services to your users without any prior notices. For example, if any copyright infringement happens from your side, this is sufficient to have your videos terminated. Before learning how to create a video platform like YouTube, it is important to incorporate these features into your video platform. 

YouTube is Public

While YouTube allows brands to share videos to a wide audience base, the major pitfall is that it is a public platform. By exposing enterprise videos on a global public platform like YouTube you are giving permission for everyone to download and use it the way they want. That is why you need to think about building your own video platform that allows you to share videos to a restricted user base and hold control over how you can access and download your videos. 

If you are thinking about how to create a video platform like YouTube from a business perspective, consider adding advanced security options for your users that allows them to protect their videos.

Lack of Collaboration Mechanism

YouTube doesn’t allow users to collaborate on videos. A video can be accessed from a single user account that has a specific set of credentials. Everyone who needs to work on that video has to access those credentials to edit it or preview it. The platform doesn’t allow users to have separate access to different videos in a particular YouTube account. For example, if a user has access to a single video, he/she will get access to all other videos in that account.

Support

Producing, managing, and distributing enterprise videos involves a lot of significant aspects. YouTube doesn’t offer any valuable support which is an important feature any enterprise video hosting platform must feature.

Building Your Own Video Platform- Best Alternative for Enterprise Video Hosting

Enterprise video websites must be fully functional platforms that support the unique requirements of every business. Building your video platform is the best bet for business video hosting if you are looking for a powerful, flexible, and customizable video platform. Launch your OTT platform the easiest and affordable way using a white label solution that helps you to start your branded video streaming business and earn revenue from the first day. With your own video platform, you can assure a simple process of uploading, customizing, managing, and delivering videos to your users across the globe. In this way, you can focus on your core business objects and send time on creating engaging videos for your audience base. 

Which One Should You Choose for Enterprise Video Streaming?

It greatly depends on what exactly you want to achieve with your videos. If you are looking to establish a powerful presence for your business online from the start, where you can connect with your target market and other video creators in a specific niche, YouTube would be a great option. However, if you have a business goal that revolves around heavy customization and monetizing your content, video hosting services like YouTube have their own shortcomings to fulfill your goals. That is when building your own video website is the best bet.

If you are serious about meeting your business goals and generating leads, you can start hosting your videos with our solutions, the best way. Get in touch with us to know more about our video streaming solutions.

How to Create a Website like YouTube?

How to Create a Website like YouTube?

It is certainly noticeable that YouTube has taken over the world by storm in the modern era. Other platforms such as Netflix and Dailymotion are widespread as well but YouTube with its startling features and unparallel user-friendly attributes is the portal connived by most of us. Being the sole antecedent and the source of education, entertainment, news and gossip YouTube is definitely a podium which has been accepted by all and sundry. YouTube, unlike other platforms do not ask for a subscription from the viewers. It is probably one of the only places from where video streaming is legally free.

Certain website owners look to implement a YouTube like portal which would be able to collect revenue as well as allure internet savvies to an unblemished and superlative content. Generating a YouTube clone might be familiar to most, but it is also asks for a lot of patience and composure. The setup might be expensive but the quality remains uncompromised. Video CMS software such as StreamTube creates the best YouTube clone in the market at the moment adhering to the goal of creating an impeccable website which would be beneficial for both the website and its viewers. Sharing videos, commenting on them and even saving them is only possible on a platform similar to YouTube.

Related Content – YouTube Business Model

Revenue is basically collected from viewers indirectly and advertisements with a direct approach. One can obviously monetize through variety of schemes which had been commenced by YouTube clone makers. These are basically payment portals which is also a reflection of YouTube payment gateways. Pre-rolled advertisements which are obligatory start playing once you would click on the thumbnail. You won’t relish an option here since you wouldn’t be given any. One has to watch the advertisement to attend the video.

Target customers must either be the ones who are on the prowl across the internet to watch their favorite video, sport or flick or the crowd which include video developers, brands who upload clippings which are most recent and are again of utmost value. Marketers have not been in the spotlight much but even they provide commercial video content which kicks off at the beginning of the videos.

How to build a website with minimum expenditure?

The task which was considered harassing is nothing close to insurmountable anymore. Creating a YouTube clone using PHP Video CMS is a common task carried out by many software solutions around the globe. WordPress would equip you with themes which can be both free and chargeable according to your exigency. It is crucial to realize the category of portal one is asking for before the commencement of development and designing. A video sharing website or a YouTube clone can achieve its goals if certain norms are maintained. These include:-

  • An exclusive collection of videos with charismatic content.
  • Designers must be allowed to earn from videos.
  • Escalation for branding.
  • Playlists of videos must be created, watched and shared time to time.
  • Search options are agile and user friendly

The price of getting a YouTube clone to work solely by manual means would range more than a thousand dollars; whereas there are certain PHP Video CMS which will facilitate you to initiate an unharmed YouTube clone with a cost of around four hundred dollars. Customization, according to the requester will incur a different charge altogether. Video CMS such as StreamTube contain a video distributing script with a dedicated admin panel offering more than one input layouts for the benefit of users. The CMS besides being robust and authoritative is also laid out to handle enormous and comprehensive amount of data. StreamTube guarantees to spawn traffic through certain inclusions while designing the website and also allows the requester to customize the website which would meet their own demands. With an ingrained business exemplary, payment gateways and customizable characteristics StreamTube leads the market of the video CMS industry. PHP is the platform over which websites are designed at StreamTube.

Related Content – How Much Money Do YouTubers Make

Creation of a YouTube like clone is also driven by factors such as Domains, Branding, Hosting and Marketing Websites. An unblemished web domain accompanied by online hosting is an indispensable feature which cannot be ignored while generation an e-commerce site availed by public. The choice of a domain name must be straightforward so that it can easily be recollected and should be catchy enough to turn it into a brand with time. One can also prefer prefabricated scripts in place of tailored websites.

Branding is as crucial as selection of Domain since it grants uniqueness to the website among other competitors. Uploading viral videos can also be constructive since users are attracted to them in general once they come across these videos.

In conclusion, Video CMS software is definitely one of its kind and of course considered to be a boon for the ones looking to clone YouTube.