First things first, setting up a video on demand platform isn’t a tremendous feat reserved for the high and mighty. It’s a real possibility for anyone intending to pursue an audience in the online video space. The best part? Thanks to turnkey frameworks, your tools are already ready for you. The internet is brimming with ideas and innovations and the e-marketplace is an abundant store for turnkey technologies. One that stands out is StreamView, a bellwether framework that can have you set up your on-demand video platform within days. The advantage with picking a turnkey video on demand platform is that your user interface, customisation features and experience building tools are yours to the tailor. And you get to pick and choose content that goes into each template.
There are several things to consider on the road up to launching a video on demand business model. Start by addressing a few questions:
Is your content repository adequate to sustain a video on demand service?
Does your content belong exclusively to you?
Have you established notable partnerships for new and cutting-edge content?
Once you have taken stock of your content repertoire, it’s time to piece together a platform for your users. At this stage, it’s important to note that purchasing a turnkey technology could prove wiser in the long run. The advantage? Well, the turnkey framework is products of years and years of development, design, and refinement. They work on a license model, meaning that you acquire a copy of the framework that is free to be customised on your terms. A turnkey framework is a more economical, aesthetic and functional option than a self-crafted technology.
Here are some steps to build a successful video on demand platform:
Step 1. Pick a Good VOD Platform
Your video on demand platform provider will supply the wings for your business and so, it is crucial that you pick a service that supports you around the clock. An effective way to sift through options is to keep customer service as a primary criterion. Certain video on demand platforms offers superlative customer service controls when compared to others. StreamView, for instance, ensures 24×7 technology support, seamless feedback handling, and professional troubleshooting services. Make a list of criteria that are important to you and draw up a checklist against each of your shortlisted videos on demand platform providers.
Step 2. Explore Potential for Diversification
With the internet burgeoning with communication tools, it is a good idea to set out a future path for your business with respect to the communication. Think of adding communication tools like live streaming and video sharing to your roster. The beauty of turkey technologies is that they are mostly compatible with associated frameworks. If we go back to the example of StreamView, you’ll see that the framework is one of a trifecta of technologies. Of the other two, one is for live streaming and the other, for video sharing. This means, that if you ever plan to introduce one of these forms of video to your platform, all you have to do is slide in an additional technology layer and you’re good to go!
Step 3. Set Up a Monetization Model
Once you’ve woven your content strategy together, the next step would be to set up a quantifiable marketing model. There are several tools that you could include; the key is to assign metrics for every idea that you want to push. This is the best way to measure the success of any campaign.
Tool 1. Advertising
Advertising is the most preferred monetization tool employed by companies that ride exclusively on content. And for good reason. Advertising can garner significant revenue for a content-based business as long as its audience is sizeable. A point to consider here is that ad-based revenue can be sustained only by volumes because a single advertisement contributes very little revenue. A video is an expensive form of content and you may spend exorbitant amounts of money sourcing, creating and producing content for your video on demand platform. Determine how many users you’ll need to reach in order to break even for each piece of content. If your number is far higher than your current user penetration, consider an alternate means of monetization until your user base reaches the required threshold. If you’re not sure where to start, a good yardstick would be one million page views per month.
Tool 2. Cross-Platform Production
The power of video has caught on for not just those attuned to online video, but even stakeholders of alternate content platforms. More and more content entrepreneurs and marketers are beginning to add video to their existing content mix. Many of them, however, don’t have the expertise to create quality videos. That’s where you come in. By catering to corporate clients seeking video content, you could cross-promote your brand while also charging at a per-video rate.
Tool 3. Subscription Model
Coveted content can sell well on a subscription model. However, introspect to gauge whether your content really warrants a subscription. Would people fork out money for your service? There are plenty of video on demand services in the market. What value can you add? To establish a sustainable subscription model, you must introduce novel content, seek exclusive rights for premium content and create in-house shows. Anything that you can offer that your neighbor can’t is a good differentiator.
Tool 4. Pay Per View
If you’d rather sell your content on a piecemeal basis, pay per view is your answer. This is the format you’d find on iTunes, where every item is priced individually. If you haven’t got a vast archive of content, this is a good model to adopt, because you can still engage with users without going all the way.
When it comes to picking the technology backbone for your video on demand platform, you should make several considerations. For starters, find out whether your shortlisted VOD platforms come with inbuilt content delivery networks. A content delivery network is a web of global servers that can deliver your feeds seamlessly to various corners of the globe. So, if you’ve got a considerable international audience, this is a worthwhile point to note. Some technologies also come with a slew of superior support features like intelligence and analytics tools that could come in awfully handy.
When you are on the path to starting a video on demand service, there are a variety of factors to consider: conventional marketing, technology, influencer-led promotions, referral programmes. The list is endless, really. By picking a specialized prebuilt technology like StreamView, you can channel your energy into building the foundation for your video on demand platform. It’s remarkable how quickly and easily you can breathe life into your brand. All you need is an idea.
The media industry today is continually tossing up new variants of over-the-top (OTT) entertainment for technology-savvy netizens. And while we already know that the sector has morphed into a colossal force powering millions of bits of content to all four corners of the globe, it’s worthwhile to dig deeper into the relevance of OTT and how you can start a business in this space. To begin with, let’s look at what OTT really is.
The Fundamentals of OTT Video:
OTT is a broadcasting method that transmits video content over an internet line. The term denotes the delivery of content above and beyond the purview of traditional broadcasting formats such as satellite, cinema, and cable. OTT has undergone an interesting evolution since its inception. Started as a means for users to stream content on-demand, it now exhibits the capability to transmit live content to users, akin to a live telecast on television. It’s likely that you’re more familiar with video streaming services like Netflix, as this model is far more evolved than its live broadcasting counterpart. Having said that, live streaming is gaining traction in several markets across the globe as a means to transmit real-time information to users. OTT is an ideal solution for users who decide to forego a monthly cable subscription or those who prefer to consume entertainment nuggets on the go. With emerging turnkey frameworks available in the market, setting up an OTT video streaming service is affordable, viable and sustainable. StreamView is an option worth considering.
Steps to Create Your Own Video Streaming Service:
If you’re already engaged in traditional media and plan to expand your repertoire to include OTT, you may have a whole lot on your plate. Adding OTT to your media portfolio can be a challenge if you don’t have the relevant technology. Plus, acquiring media rights entails a different licensing process to conventional content formats. Here are some steps you can follow to start a video streaming service:
Step 1. Acquire Content Licenses:
Here’s the good news: licenses for OTT content follow a very similar path to that of traditional content. Naturally, your first step should be to get your content licenses in place. These include advertising agreements, revenue-sharing ratios with content owners and other relevant approvals and licensing clauses. It’s a good idea to consult a lawyer to get an insight into the legal implications for licensing.
Step 2. Create a Monetisation Model:
When it comes to monetizing OTT content, there are three recommended routes you could take. You could use each route independently or in conjunction with one or more others. Have a look to gauge which one you think suits your video streaming service the best:
Subscription Video on Demand:
Like the name suggests, Subscription Video on Demand (SVOD) pivots on a subscription model, requiring users to pay a fixed monthly fee for access to an unlimited library of content. Netflix, Amazon Prime, and Hulu follow this model. SVOD is ideal for users because there is no lock-in period or long-term commitment. At the same time, it serves OTT video streaming services well by garnering more users via word of mouth.
Ad-Supported Video on Demand:
By onboarding advertisers, you have the option of keeping your core video streaming service free. However, think twice before you go down this road because Ad-Supported Video on Demand (AVOD) is a rudimentary model for specialized content. If your content is coveted and your portfolio boasts features far superior to your competitors’, consider a subscription model. Where there’s value, there are bound to be customers, even for a price.
Transactional Video on Demand:
Transactional Video on Demand (TVOD) works on a piecemeal basis, requiring a user to pay only for specific content items consumed. You’re likely to reach a wider audience through TVOD, because users may not feel encumbered by a monthly subscription. The problem is, you may undercut yourself using this model. If your content quality is formidable, users may not mind paying a subscription for it.
Step 3. Pick a Technology:
Okay, so you’ve carved out your monetization model and content licenses and now it’s time to pick out a technology. There are several ways you could do this. If you’re feeling especially adventurous and have the appetite, you could build a framework from the ground up. But this takes time, money and resources and it’s probably wiser to opt for a turnkey streaming technology from a reputed brand. StreamView has become a prominent framework in the technology stack of numerous OTT companies across the world. Given its lightweight interface, customization features, and handy admin console, it’s little surprise.
Step 4. Organize Your Ancillary Tools:
Once you have your technology in place, there are several tools you should organize to make sure that your setup is seamless. Here’s a look at some of them.
Video API:
An API is critical in powering an OTT video streaming service and serves as a key that unlocks the elementary components of a content service. StreamView comes with an inbuilt, full-fledged API that serves to provide access to an array of features.
Software Development Kit:
A Software Development Kit (SDK) is an organic off root of an API. Made up of software tools and coding scripts, it works as an enabler to propel long-drawn API routines. StreamView offers select bespoke SDK tools for a variety of streaming capabilities. Make sure you ask to have your SDK integrated when you set up your video streaming service.
Fluidity and Compatibility Tools:
Your users will likely access your content from a range of different devices. While StreamView comes equipped with tools to augment fluidity, it’s a good idea to seek out an HTML5 video player to make sure that your content is digestible on a variety of screen sizes.
Setting up your own version of Netflix doesn’t have to be a cumbersome, long-wound process. With the right technology partner and superior content, you’ve got yourself covered.
Social media is a veritable powerhouse for entrepreneurs and marketers looking to promote their products. By selecting a range of social media platforms, a social media manager has the power to transform a brand, create a brand identity, draft a social media calendar and evaluate the efficacy of a marketing rollout. Capturing local news, and staying afloat with the latest trends is a great way to infuse ingenuity into a social media campaign. Now, with video becoming an essential driver of digital footfalls, crafting a video marketing strategy for social media becomes necessary.
Here, we give you five.
Embrace the Power of Curated Videos
Did you know that YouTube features the maximum number of search queries on its platform, only second to Google?
Go Big on YouTube:
YouTube combines the advantages of a search engine and the power of visual engagement, two tools that could propel your business quickly. Plus, you could draw on trends that feature on YouTube to determine which keywords could potentially optimize your website. Then, link your YouTube base to your own custom video streaming domain. There is an array of excellent platforms in the market today, that plug directly into your website and allow you to stream directly. Streamhash, for example, is a versatile, turnkey technology that provides features at par with YouTube, for a fraction of the cost. What’s more? You get to stream live. By using the customization options and themes on Streamhash, you can make your streaming site your own.
The bottom line? Go big on YouTube!
Explore an Array of Video Initiatives:
There are various approaches you could take to drive engagement on YouTube. Here are some video marketing ideas you could consider:
Live Streams
Streaming live to your audience builds authenticity, and gives rise to a platform that facilitates communication both ways. We’ve already told you about the advantages of starting your own streaming website. With a platform like Streamhash, you can give your streams your own personal twist.
How-To Videos
How-To videos are excellent content vehicles, especially if your product is demonstrable. By capturing users’ attention and imaginations, you’re likely to see traction in sales.
Webinars
Webinars are especially useful if your company caters to a large base of corporate clients. By engaging them on a digital forum and leaving room for a question-and-answer session, you could create key influencers.
Interviews
Interviews are always an engaging way to draw eyeballs, especially if you interview someone well-known that people would be interested to watch. Seek out about five personalities that could feature in your interviews, and release your episodes in installments, creating a sponsored campaign around each one.
Create Sponsored Promotions on Social Media:
If you’re a frequenter of social media, you’re probably privy to the assortment of advertisements that appear on your news feed. Social media is an excellent market vehicle for brands and is a critical element of a typical promotional mix today.
Identify Competition on Social Media
The trouble is, with the explosion of companies scurrying to promote their brands on social media platforms, shining through to a customer has become challenging. As a brand, you’re not only vying with rivals in your own space, you’re competing with brands across the board, each desperate to project their offerings.
Build Your Own Video Domain
Before you take social media head on, make sure that you have a dedicated domain that can support video. This will pave the way for you to make your video campaigns bigger and better in the future. Use a framework like the one provided by Streamhash to get you going. Streamhash, for instance, gets you started in just two days.
Conquer Social Media
The most effective method to break through the brand clutter on social media, is to create sponsored content, and what better way to do that than with a video marketing idea? There’s evidence that a video post on Facebook generates about twice the engagement of a plain, vanilla post. By creating excellent video content and refining your targeted audience, your marketing campaign can do wonders. Remember to keep your video crisp and precise, spotlighting your offerings in a quick and clever way.
Send Customised Videos for Followers:
Everybody knows that social media can be a great way to listen to customers, gauge interest levels and feel the pulse of an audience. However, most brands use social media only as a projection tool, to disburse communication in a unidirectional manner.
Make Customers Feel Special:
By using social media to interact with followers on a personal level, you’re not only making them feel special, you’re most likely handing them a torch to spread loyalty amongst their network. You’re making them influencers. But let’s take it a step further. Imagine sending customized videos to your followers, each one tailored for a specific person. You could do this in two ways. Either you could scour social media platforms for key influencers in your space, and send them personalized videos, or you could select key customers that have contributed to your company significantly. If you’re still a small enterprise, perhaps you have the wherewithal to create custom videos for all your followers.
The Example of Dell
Dell has been an iconic brand in the computer space for years, priding itself on quality and price. In the spring of 2016, the company launched a fantastic video marketing strategy on Twitter, sending personalized videos to users who had recommended a Dell product to someone else via the microblogging platform.
Maximize Presence Through Social Media Stories:
As of a few weeks ago, Facebook, Instagram, and Snapchat all feature a Stories feature, under which video content that is uploaded features in a band that sits atop followers’ news feeds. These stories disappear after 24 hours, allowing brands to continually reinvent themselves without flooding content onto social media. A study conducted recently revealed that users prefer Stories over conventional social media posts. It’s an ideal time to maximize uploads through the Stories feature. Create concise, captivating videos and remember to include a link at the end to lead users to your website.
Capitalize on User-Generated Video Content:
Using user-generated content has endless advantages. For starters, it is one of the best means for user engagement.
Hold Contests for Innovation
Think of holding an online contest for users to send videos of themselves using your product in the most innovative way. You could even ask them to share it on a social network and tag two friends. Not only will the videos act as reviews, automatically endorsing your brand, but they will impart confidence and faith in prospective customers.
Invite Videos of Unboxing
Confused? Don’t be. Watching others unbox a package can build anticipation in viewers, and it’s an activity that many users enjoy. Ask your customer base to record amusing videos of their children or themselves unboxing your product on arrival, and showcase the excitement on social media.
There are so many ways that you can use video vehicles to inspire customers to get to know you. Even on a small budget, video content can create a big impact!
If you’ve been researching CDNs, ways to stream to large audiences and tools to minimise latency, you must get acquainted with a novel technology that may be what you’re looking for. Presenting Streamroot, an exclusive CDN service that has made a name for itself in the technology space in recent years.
What is Streamroot?
Founded in France in 2013, Streamroot is a technology company that provides hybrid P2P/HTTP Content Delivery Network (CDN) video streaming solutions for live streaming and Video on Demand (VOD). With its patented suite of products, Streamroot presents a better broadcasting experience to users by minimising buffering and server breakdowns. It also curtails CDN costs, usually fuelled by extreme viewership and spikes in bitrates.
Why is Streamroot’s Technology Special?
Streamroot’s technology rests on a hybrid mesh framework that breaks a video down, and cleverly retrieves each piece from a different source, such as the CDN network itself, or from another viewer streaming the same content.
Load Distribution:
Load distribution ensures that the content load is divided, without pressuring an individual source that could lead to a potential outage. In turn, a broadcaster’s costs drop and the quality of content increases.
Compatibility with Other Frameworks:
Streamroot’s technology stack consists of Apache HTTP Server, MongoDB and WebRTC. Woven together using HTML5 and JavaScript, Streamroot syncs with a myriad of online video players without the need of a plugin or additional installations. This means that even a new video streaming service on the market can anchor itself onto Streamroot’s CDN service. All it needs is a design framework like Streamhash on the front-end, which will seamlessly plug into Streamroot’s CDN service, delivering superior streaming content to users across the world. Add Streamhash’s fabulous themes, admin panel and dual server framework to Streamroot’s cutting-edge CDN machinery, and you’ve got a winning product!
What is a CDN?
A CDN is a tool used to transport content from a broadcaster to a plethora of viewers at lightning-fast speeds and reduced costs. CDNs are device-agnostic, ensuring that content is carried through to a variety of end points, such as mobile devices, set-top boxes, web browsers and gaming consoles. CDNs, in the context of video, can be broadly classified into two categories: On-Demand Video CDNs and Live Video CDNs.
On-Demand Video CDNs
On-Demand Video CDNs employ a solution called HTTP streaming, a technology that is tightly tethered to Adaptive Bitrate (ABR) encoding and delivery. HTTP streaming is powered by HTTP servers and delivers video content in much the same way that it delivers images and text. The route caches content and throttles on-demand video clip delivery, to ensure uniform speeds while streaming concurrent pieces of content for a unique content file. The ABR that HTTP streaming encompasses, translates a single piece of content into many tiny segments, each measuring about 2 to 10 seconds. Then, the ABR creates multiple streams, each a different bitrate, and feeds them into a user’s system at an optimally determined speed. Streamroot’s on-demand framework uses this CDN.
Live Video CDNs
A CDN can’t cache a live video. That’s why the basic CDN framework used for on-demand video must be altered by augmenting the bandwidth in the pipes between a broadcaster and viewers, or transmitting content through low-bandwidth pipes using repeaters and reflectors. Live Video CDNs can be exorbitantly priced, with every incremental user adding to the total cost of the broadcast. Streamroot has successfully managed to introduce live streaming CDNs at a reasonable cost for business owners.
What Makes Streamroot’s CDNs Unique?
Wondering how Streamroot trumps other CDNs out there? Read on:
Delivery Acceleration:
Streamroot enables content broadcasters to deliver content to fluctuating audiences, across the world. We told you earlier about how Streamroot employs mesh networks. These allow Streamroot’s HTML5 video streaming platform to inflate its server capacity as an audience scales. The company’s CDN framework dynamically multi-sources content, promising reduced buffering and increased bitrates. It does this by marrying a structured, centralised CDN network with a robust mesh framework, constantly innovating in the peer-based technology space.
Hybrid CDN:
Streamroot’s hybrid variant uses centralised and decentralised technologies to optimise video delivery, whether live or on-demand. In a single CDN, Streamroot has your live streaming and on-demand streaming needs taken care of.
How Much Does Streamroot Charge?
Streamroot operates on a flat-fee model that offers customers flexibility and reduces costs. Conventional CDN pricing is known to charge users higher rates as bitrates increase. Streamroot’s pricing model is static, charging a single price to users regardless of bitrate variations. This allows broadcasters to grow profitably and to manage margins well.
If you intend on introducing live or on-demand video streaming to an existing or new business, it’s worthwhile investing in a robust CDN to ensure that streams are run seamlessly. Evaluate attributes such as audience size, scalability and worldwide coverage. When you’ve assessed these factors, you’ll be better equipped to identify the perfect CDN model for your platform. It’s all in the finer details, for you and your viewers.
In the summer of 2015, Buzzfeed, a social news and entertainment company headquartered in New York introduced a novel Facebook-only cooking platform and named it Tasty. If you’re a social media buff, you’ve probably come across Tasty’s super-short recipe snippets, featuring a pair of hands spiritedly moulding ingredients into the most lip-smacking treats ever.
By September 2016, a year and two months after the launch of the sensational video channel, Tasty had become the third-most viewed video account on Facebook, having garnered close to a whopping 1.7 billion views. And by the last quarter of 2016, the viewership for a single video sat at an average of 22.8 million; no mean feat for a company whose original specialty was spread across a variety of formats. Today, Tasty contributes to more than 37% of total video views on the Buzzfeed network, powering a large part of the Buzzfeed machinery.
How Buzzfeed is Diversifying Through Tasty
Impressive? Very. But there’s more. Tasty’s success story wouldn’t be so inspiring if it weren’t for all the cross-promotion it has delivered for Buzzfeed’s umbrella brands. Buzzfeed isn’t a food brand, it’s a technology brand, and through Tasty’s reach, it has nimbly marketed its other platforms, such as its healthy food network, Goodful, and its DIY network, Nifty. Plus, it has created six regional variants for the Tasty brand for various markets, including Proper Tasty for the UK, Bien Tasty for Spanish audiences and Tasty Miam for French viewers. With all the spinoffs it has created, it has kept the content strategy standard and simple: fast-motion videos featuring hands putting together something wonderful.
Buzzfeed’s Revenue Model
While the marketing sounds great, you’re likely curious about Tasty’s revenue model. Tasty collaborates with brands, creating made-to-order brand elements in a recipe video. It charges advertisers a price to feature at the end of a video and stitches the theme of the brand into the video. Consider this video, that Tasty has made for Bank of America, emphasising the value of savings throughout. This is how Tasty charges advertisers:
Cost to Advertiser = Upfront Fee + Cost Per View (price per view on the videos).
Most publishers on Facebook favour this monetisation model, making it the leading revenue generator for digital publishers.
The barriers to entry in the fast-motion video space are low, despite the technologies that one would need. So, it’s no wonder that a slew of new entrants has tried to plant their flags in the space in recent times. TipHero, 12 Tomatoes, LittleThings, Cooking Panda, and Get in My Belly, are just some of them.
How Tasty’s Competitors Are Raking In Revenue
Most insta-recipe brands prefer to collaborate with sponsors for branded content on their platform, much like Tasty. Because these brands are driven by volumes, this monetisation strategy works well. Cooking Panda has sealed deals with smaller advertisers like BumbleBee Tuna and Star Fine Foods, which have been renewed at the end of every term. Most platforms believe that maximum money can be made through branded content.
Tastemade is employing branded content as part of a much broader monetisation strategy. It had already tied up with Hyundai for a 14-episode branded series on its platform. It has also established a revenue stream on Instagram by selling product integrations to food and beverage advertisers. It is now considering featuring food and beverage advertisers in its Instagram Stories, although no deals have been signed yet.
How New Entrants In Fast-Motion Video Are Employing Technology
Not all of Tasty’s competitors have taken the same technology route as Buzzfeed. Investing in a stack like Buzzfeed’s would take several months and heavy capital investment. Many video startups prefer to purchase turnkey frameworks that would allow them to get started with their platform in just a few days. Streamhash is a popular option amongst enterprising millennials, kick-starting a video platform in two days flat.
How Upstart Cooking Brands are Differentiating Themselves
A valid question here would be, with the rise of so many upstart overhead cooking video pages, where’s the differentiation? It seems like each brand is melting into the next as you scroll through your Facebook feed. Sound familiar? Brands are realising the need to branch out before the clutter becomes irreversible.
Cooking Panda Is Exploring New Video Formats
Cooking Panda, 80% of whose videos are centred around cooking, is dabbling in alternate formats. For starters, it will launch a cartoon series titled Adventures of Cooking Panda, and a travel show called Wanderlust. And though the popularity of these two new offerings is no patch on the 45-second recipe videos it has become known for, the brand recognises that it needs to try something new.
Twisted’s Travel and Lifestyle Series
In a similar strategy to diversify, a London-headquartered food page called Twisted, is showcasing quirky, out-of-the-box recipes that haven’t been attempted yet. Tastemade, probably Buzzfeed Tasty’s biggest rival, is focusing on travel and lifestyle-related series, and has added Facebook Live as a permanent bullet in its marketing ammunition. Most platforms know that overhead cooking videos will lose steam about a year down the line. And they are exploring alternate ways to captivate audiences.
Differentiation Through Technology
You won’t find a significant difference between the interfaces of LittleThings, Cooking Panda and Buzzfeed Tasty. They’re largely clones of each other, and the only differentiating factor would be the content that they make available for users. Therefore, for upcoming startups, investing in a readymade technology would prove more prudent. With a technology like Streamhash, you’ll avail the same features you’re used to on your favourite video streaming site, and its fluid design will enable your users to consume videos irrespective of the device they are using. Smartphone, tablet, laptop, whatever.
Most budding entrepreneurs are torn about the most effective technology they could use. Of course, there are various options in the e-market. If you’re considering technologies for your video platform, it’s always important to have your basics in place. Make sure you have a quick and easy way to upload videos to your site, separate servers for web pages and streaming to reduce redundancy, and a script that is fool-proof. Frameworks like Streamhash already have these features worked into their product.
How You Can Set Up Your Own Insta-Recipe Platform
The opportunity in fast-motion videos is limitless, because you can localise content to a city-level, and still find a sizeable audience. Food preferences vary every hundred kilometres, and with a localised content strategy, you could expand your network to create multiple channels, each featuring recipes from a different region. Then, there’s language. Notice with the videos on Tasty, there’s always text printed in bold featuring ingredients, thrown in through the video. Tasty has already customised its approach for a handful of world markets, but there are several markets that remain untapped. Asia, for example has not been explored at all. Nor has South America. As an entrepreneur, pick your content format, your market and a turnkey technology. With a localised approach, you can work magic with video anywhere.
You could also look at building layers on your platform. Perhaps you can offer a basic free viewing version and then top that with a premium video layer, that you can monetise through a Pay Per View model. You can also think about introducing live cooking sessions by adding a live streaming feature to your platform. Streamhash allows you to integrate live streaming with the features of a Video on Demand site, so that you can enjoy a variety of video options. Think about pricing these sessions as low as 50 cents, to attract users, as a penetration strategy. You could showcase unusual, fresh-from-home recipes that will create a buzz online.
How Effective Technology Powers Buzzfeed Tasty
It’s amazing how Buzzfeed continually produces such immersive video content on its Tasty platforms. Needless to say, its technology stack has an enormous role to play. Tasty’s tech stack is made up of a vast number of technologies, including Apache for its web server, Amazon EC2 for the storage of media files, Django and Backbone.js.
With readymade frameworks, your job of curating your website becomes a whole lot easier. Streamhash, for example, comes with built-in themes that you can apply with the swish of a button. Also, with a ready-to-use framework, much of the backend optimisation has already been done for you. Streamhash’s SEO-optimisation feature and trusty admin panel allow you to get started immediately.
There’s so much you can do in the insta-recipe space, and so much you can innovate.
With the right technology and a localised content approach, replicating Tasty’s entertainment game can lead you to a potential goldmine!
