The ones streaming their video content live nowadays are caught in a web where constant change is inevitable since the audience who is being aimed at have devoted their lives to watching online video on different gadgets as well as various platforms. If you are really looking to drive traffic to your website then you must take up some strategies to reach out to your audience.
Computerized video which can be both live streams and recorded video will never again be a universe of direct substance and a simple bunch of outlets. Rather, individuals spend their valuable attention scattered crosswise over smaller scale moments on cell phones Hulu by means of an OTT gadget over their home TV, and coming across Facebook Live streams on their desktop at work in order to increase live streaming viewership.
The ones streaming video content must turn into merchants and sellers now so that they can be aware of their live video content, building tension amongst the audience, engaging with the audience during the live stream and pipelining the most important aspect of the content.
Let us discuss some strategies as to how you would reach your spectator so that they would surely be indebted to you streaming video content.
KNOW WHO TO TARGET
The most effortless approach to make sense of who to target is to take a look at who has just watched your substance recently. You’re most likely sitting on more client information than you understand, so think about this as an approach to scan all the computerized non-verbal communication of your watchers.
Google Analytics has a fortune trove of information on your intended interest group that watches content on your site. The Audience tab in Google Analytics demonstrates as to you how your crowd is separated by sex, age, program, gadget type and an assortment of other information that will enable you to illustrate your intended interest group and drive traffic to your website.
For instance, Google Analytics orders your gathering of people’s interests in buckets like ‘shopaholics,’ ‘shutterbugs,’ ‘technophiles,’ and so forth. The bits of knowledge doesn’t stop there. Google Analytics will also want to demonstrate to you what nation and city your clients live in, what program they use to see your communications and whether new or returning clients to your site invest more energy with your substance.
Another approach to refine your intended interest group is to take a gander at the other information you’ve gathered on how they expend your substance. How does viewership change on portable versus desktop?
Regardless of how much information you have as of now the large scale patterns point to utilize portable video in the near term. The key thing you could ask is how are my properties corrected for mobile use to enable your intended spectator group to find your substance and also hold their consideration once they discover it? A poor cell phone client encounter drives a vast chunk of abandoned pages.
One other speedy way to enable you to locate a bigger target crowd and drive traffic to your website is to make certain to fuse your YouTube account which is associated with your AdWords and Google Analytics accounts. This will give you a much more prominent insight as to how individuals discover your video recordings and lift your farsighted power in finding fresh groups of onlookers. In the event that you have not yet associated your Google platform, here’s a guide.
The uplifting news is that individuals now observe more video than any other time in the recent past, and they will keep on consuming more video in the coming years. The awful news is it’s hard to discover your intended interest group while they’re spending their money of limited consideration.
KNOW HOW TO REACH THE TARGETED AUDIENCE
Once you’ve characterized who to focus on, the principal thing to ask is where do they invest energy and consideration on the web? This may appear like an unanswerable inquiry; however, an ideal approach to charge it is to ask them straightforwardly. Do this by making a couple of client personas which would increase live streaming viewership.
On the off chance that you have a Marketing group, they likely have a character or two they can share. If not, Hubspot has awesome assets on this theme. It comes down to subjective meetings. Converse with 5-10 of your most connected watchers, and make an outline for the way they educate themselves on the web and where they exhaust video.
With personalities close by, you may begin to see designs in how your watchers carry on the web. Possibly they go to YouTube for energetic explanation videos, Facebook for sharing pictures, and the New York Times for news.
Furnished with these experiences, you can transform your video content into something that throws a spotlight on these useful cases. At that point, make an arrangement to contact them by means of inquiry, show, re-targeting, and social endorsements. You’ll get outcomes as meager as $1 every day.
KNOW HOW TO GET MAXIMUM VIEWS ON YOUR VIDEO
Once you’ve characterized who’s in your targeted audience and how to contact them, now it’s a great opportunity to make an arrangement to amplify the number of perspectives on your online video. The principal thing to consider is a financial plan. Long gone are the days when video content could gain huge outlook without endorsing it in a way which would attract the audience and drive traffic to your website.
Shouldn’t something be said about viral video recordings? Being a web sensation is tough to accomplish unless you’re as of now a notable brand or your substance is absolutely stunning. Here’s some investigation on what influences normal video broadcasts to turn into a web sensation.
Endorsement spending plans are essential for expanding views from your intended interest group on the grounds that limited loss of time drives ensured eyeballs. Much the same as you wouldn’t compose a client meeting or dispatch another bit of substance without an advertising spending strategy, the same thing remains constant for your online video broadcasts.
Expand the perspectives on the land you claim by welcoming individuals to observe live video streaming with different e-mails, a warning on your landing page and site pop-up. Next, share connections and data about the upcoming communication modules on your social channels, both corporate and individual.
Likewise consider show promotions on top goal sites where your intended interest group invests energy. Make sure to incorporate a navigation layout that enables individuals to join and enroll for the occasion to drive transformations which would in return help you to track how open your intended interest group is to your newsletter or e-mail.
This requires some setup in advance, however, it comes down to connecting your live communicate to every one of the spots where you as of now have a bunch of people, including Periscope, YouTube, Facebook, the video player you are using on your site, and so forth. Administrations like Switcher Studio or Wirecast make it simple to broadcast the video only one time and associate to different stations with time. The broadcaster software of Streamhash enables you to insert your online video content anywhere, including your site, mobile-based application and web-based social networking platforms.
This is the place your fans can genuinely progress toward becoming advertisers and enable their objective to showcase content out of the blue. Grab your live video and display it before the individuals who are well on the way to be occupied with your story.
Stages like StreamNow make TV-sized gatherings of people with exact advanced digital focusing. Consider administrations like StreamNow as a proactive approach to broaden your video the whole way across the web so that you are able to give individuals a chance to find your substance, as opposed to sitting tight for them to discover your site.
A huge amount of substance is being archives every single day, and getting your intended interest group to discover your video to is a tough task which hadn’t been imagined. To emerge in the Attention Economy, supporters need to put on their advertising caps. You’ve invested time, stamina and assets delivering a flawless live video, however without enough watchers to make a return of investment, you may wind up with nothing to appear for your endeavors. Rather, it is commendable to create an appropriate venture in order to advertise your video which would drive traffic to your website as well as attract the targeted online audience.
You can also consider some of the known strategies to reach your audience by live video broadcasting. These include authentic content, knowledgeable matter and proper endorsement. Now it is basically up to you as to how you would like to reach out to your audience by streaming live videos.
Prior to the discussion based on the segregation of the best chroma key software available in the market which would assist live streaming, let us analyze closely what a chroma key is. Chroma key is a video conglomerating procedure backed by video broadcaster software. Grafting two live video streams into a sole portrait array is the principal job of this key. Interweaving two streams which are running abreast to each other can be blended into one image sequence. Also referred as color-separating overlay by BBC, this approach is one of its kinds which is dictating and will continue doing so in the world of live video broadcasting.
This combining scheme of the chroma key is basically used to locate a dynamic object adjacent to the backdrop which is totally a made up one and the object is not present at the location which appears in the scrim. Fundamentally speaking, two images of the commodity and the scenery are being merged together to create a single frame. This phenomenon can be carried out post the endeavors with the camera and also in the middle of the stream. A green screen is set up behind the object in front of the camera, for example a person might have a different background when the broadcast is appearing in front of spectators. Certain visual effects and making the imagery impeccable are being popularized. Chroma keying can be carried out with backdrop of any hue which is consistent and apparent. However, it is advisable to use colors such as blue or green since the human skin tone is nowhere close to these two pigments. Used in weather forecasts broadcasted on news channels, movies and video games the technique of chroma keying is applicable in day to day life in this era.
Let us now discuss the chroma key software used for live streaming:
Above we have already had a detailed discussion as to what exactly is a chroma key. Since discussions about how to implement a green screen or a blue are over, thus we must advance on to the software which is being used to encode such an enthralling imagery. The back office of the chroma key implementation is exceptional and must be acknowledge without commotion. Before the advent of computers and contemporary technology even the thought of such a feature was impassable. However, with the commencement of automation, dreams turned into realty. Chroma key software abundant in the marketplace redefines the visions of broadcasters and film makers.
Let encoding software be the focal point here. Live streaming is completely dependent upon the chroma key as the key is directly subordinated by broadcaster software. Here we will also spotlight the points where the major functionality of a chroma key can be discussed. In the beginning, this procedure was matured for videos that have been preserved. The beginning takes us to the age where digital way of like was unthinkable and analog machinery was in use. Live broadcast software these days grants you the permission to use chroma key and live broadcasting spontaneously.
Adobe being the harbinger of visual effects studio work has introduced “Adobe Flash Media Encoder” as the most widely used and primary software for encoding the live stream. Unluckily, this video broadcaster software lacks the aspect of the chroma key and live stream running side by side and is subsequently disregarded for further use. This complimentary software was last refurbished in the year 2009. But this feature is abundant in some of the other recognized encoding software such as:
WIRECAST
In Wirecast, chroma key compositing is carried out inside the shot redactor setting. This operation can be executed in the middle of a live broadcast even when the broadcast is on air.
Right clicking on the point of supply of the camera would open a list which lets you select “Edit Shot” from the menu.
Down below flashes an icon with that of the photo of a person. From the editor list, click on this very icon which is also the chroma key features button.
A submenu pops up and leaves you with a critical choice of whether to add a static image or a live video broadcast as a reinstatement for the “chroma key screen”.
Select the “use chrome key” button and get ready to pursue the project.
With the vision of making things more appealing, in essence arrangements and a set of pragmatic templates allow you to assimilate your backdrop theme into a calculated setup for general broadcasting aspirations. These patterns add a convenient forefront in certain cases, which makes the person look as if he is standing or seated behind a counter or a platform. Every template has numerous amounts of layers which complicates the elementary chroma key operation. Click on the “Go” button once you are ready to initiate the broadcast.
OBS
OBS or Open Broadcaster Software has limited resources to offer. Premeditated designed buzzers and blares are scanty but every complicated is curtained with this encoder software.
Navigating to camera properties will be a priority since it is the site which contains your screen content.
The “Use Chroma Key” box can only be empowered by clicking on it since the default settings keep it in a semi-paralyzed state.
The color case; once clicked upon brings forth a list or a palette like menu from which the background color can be verified and put to effect.
Set the “Similarity”, “blend” and the “Spill reduction” within a range of 1-1000. Ideally, this segregation defines the spectrum of colors from the lot.
Setting the similarity at an insurmountable range such as 800 is well-considered by some users, whereas it has been factually stated that if the person behind the camera is well equipped and the photographer is adept, a similarity of 100 will be more than splendid. Experts even advocate halting the use of “eye dropper” procedure in vMix. As soon as the chroma key kicks off, the backdrop must be set up and be previewed as to how it would look in real life.
vMix
Having discussed one feature of “eye dropper” you are certainly wondering as to what exactly is vMix. vMix needs bequeathing and fidgeting but is as simple as Wirecast when being implemented. The chroma key software here introduces some steps which have to be abided by:
Below the primary façade you can witness a small windows screen. Clicking on the “Add Input” button for the window on the left side which will help you summate your stream on the forefront.
This also must incorporate the green screen. Double clicking on the portrait opens a pop of menu from where you need to select “Color Key”. Tapping on the “eye-dropper” image helps you select the accurate color.
“Auto Chroma Key” is also available in case someone requires a black backdrop in place of the previously set scrim.
To increase exquisiteness of a content calibration options are available.
Clicking on the “Add Input” button once again allows you to add a backdrop of your choice or even choose one from the preinstalled imagery on vMix.
The “Set-up” button must be clicked once background framing is complete to initiate layer selection process in a stream. The “talent” layer provides you with different camera angles and effects which would spruce up your content.
Xsplit
This chroma key software was designed keeping online game broadcasting in mind. Chroma key commodities suit this encoder well since the keying is crucial here.
Layers are relevant to set up so that the forefront broadcaster has a superior layer than the background simulcast. The lower left portion of the screen with the source illumination initiates this process.
A right-click on the stream which is in front and not the background brings forth a menu, which has the “Color” tab waiting to be clicked upon.
Clicking the radio knob mobilizes the chroma key.
A submenu aids in the segregation of key color, “threshold” and other aspects.
VidBlaster
Here, the chroma key is being controlled by the addition of a development system. Capturing, recording and streaming sports events are at the tip of your hands.
The “Module” menu must be clicked upon initiation, followed by the selection of “Add” and then the “Effect” option must be put into use.
A module case is opened which contains drop downs with lists to choose from.
“Chroma Key” must be selected from the topmost part of the list.
The menu case to the left picks the forefront source while the one to the right selects the backdrop source.
Updates versions of VidBlaster with foolproof video broadcaster software has also incorporated an “Advanced Settings” option for the betterment of the application.
Again, the points discussed above pertaining to the best chroma key software for live streaming is subjective. There lies other chroma key software which might capture your attention. Easy to arrange and organize, this is dependent on a lot of other factors such as the aspects and traits of the photographer and the equipments being assimilated in such a venture.
Despite the furious hurricane of live streaming tools that has swept the digital realm over the last few years, the live video space has seen few players claim their share of the market. Most applications have risen and sunk at much the same pace and there has only been a handful of live streaming platforms that have really stood out. The narrative for live broadcasting has largely been re-written by one prime player in the recent past; one who has capitalised on the digital youth movement in a big way. Live.me, a live video streaming platform built to envelop moments throughout the day has given rise to a brand-new communication paradigm for Gen Z. Its members use the live streaming software to broadcast life on the go, a far cry from conventional social media platforms geared towards chronicling special moments and memories. Live.me is a sharing tool that thrives on the essence of community.
What is Live.me?
Live.me is a live broadcasting platform that allows users to monetize live streams. The live streaming platform works in a gift economy where followers of a live stream can buy virtual gifts for stream owners as gestures of appreciation and acknowledgment. The philosophy behind this is that virtual gifts bought with money go above and beyond generic hearts and thumbs-ups. Live.me has also installed a new differential emolument feature that enables handpicked broadcasters to sell products in live streams. In the future, this feature will be extended to a greater set of streamers. Live.me works on a bilateral gift-giving model. While viewers can gift broadcasters virtual gifts, broadcasters can in turn hand out virtual coins to select viewers. The platform’s success has been largely attributed to the fact that it is not gated. Anyone can join the community, garner followers through live streams and earn on the go. Broadcasters with large followings are generating significant revenue from the live streaming platform. While Live.me has gained prominence in the digital entertainment arena, the advent of turnkey technologies has sparked myriad creative platforms. StreamNow, a superior framework developed by Streamhash, is one such example. The technology allows entrepreneurs to set up live streams quickly and economically.
Let’s Take an Example
Live.me is one of the most interactive forms of live streaming there is. Here are a few examples of communication sequences that broadcasters may favor on the platform:
Picking a random viewer for a live interaction when views touch 1,000
Promising a virtual coin drop if likes touch 100,000 within ten minutes
Promising a favor to whoever sends the highest virtual gift domination
Committing to perform, sing or dance if a certain number of viewers capture and share a stream on social media platforms like Instagram and Facebook
What Technology Powers Live.me?
Live.me is a sandwich of superior technologies. Its web server is supported by Tengine while it is hosted by both Amazon and CenturyLink. Its Javascript library is composed of a plethora of programmes, including zepto.js, core-js, Babel, Vue and Webpack. Interestingly, the technology stack of Live.me is perfectly matched by StreamNow, meaning that even small and mid-sized entrepreneurs can set up a similar live streaming platform for a fraction of the cost.
What Is Live.me’s Monetization Model?
Being just over a year old, live.me has seen exponential growth since its inception. While the live streaming platform spins a margin off virtual gifts within its economy, it is continually exploring new monetization models.
How Can I Build My Own Live.me?
Despite being a business rooted in China, Live.me’s largest market in North America, where twenty-somethings have taken a special shine to the application. This goes to show that a business model can be tailored to suit a specific geographic audience. In Live.me’s case, its makers have gone to great lengths to replicate trends from China in the American market. Regionalisation has worked wonders here. Live.me has also leaned heavily on influencer-led marketing, a trend worth emulating. Celebrities like Roman Atwood and Collins Key have become loyalists of the service, using it exclusively for all their live feeds. Live.me’s noteworthy collaboration with NerdHQ this year was spotlighted on various forums. The live streaming platform supported a fundraising campaign at Comic-Con San Diego where celebrities were interviewed backstage before or after their panels. Virtual gifts sent to celebrities were sent to Operation Smile, an organization supported annually by Nerd HQ. Live.me is a brilliant model to follow if you’re gravitating towards a career in live streaming. Work on a regionalized strategy for your brand and pick one or two key spokespersons who can reinforce your message to your audience. Influencer messaging is a valuable medium to leverage.
Live.me has come a long way since its birth in early 2016. It had become the highest grossing streaming app on the Apple App Store and the Google Play Store by September 2016, a considerable feat for such a new platform. Live.me is a robust, positive business model to draw inspiration from. To build a similar live streaming platform, pick a stand-out turnkey technology. StreamNow is our top pick. Next, scan trends in your region that you could stitch into your gift economy. Infusing your ecosystem with known, recognized facets can draw users in. With a skillful marketing strategy and a sturdy streaming service, you’re already halfway to the finish line.
Every brand in the market is earning huge revenues and is undergoing unscathed success with the commencement of video streams and live broadcasting features. One can be hassle free while connecting with their audience and can relate to their viewers with a high level bonding. Allotting invaluable content to the viewers keeps the audience glued to these live streaming platforms and engages them to certain activities which in return help in the funding of these live stream providers. Marketing geniuses have ascertained than the video streaming industry has overshadowed other content selling websites and has given a tough competition to them. Video streaming platforms whether be it live or recorded carries the ability to entice its audience towards them. This aids in branding purposes and engage more masses to achieve one particular goal. It is probably the best platform to grow your own brands and market them online.
There are various advantages if one is using Live Streaming videos. The benefits are irresistible if the positive yield per year is taken into consideration. Amalgamation between you and the end user is fulfilled by this procedure. The bond between live streaming providers and their customers is definitely getting sharpened day by day.
Some of the advantages gained by implementing live videos are:
Spectators will get a preposterous value for money by allocating and distributing contents, learning and demonstration videos.
Post viewing a commodity endorsement, consumers will be most likely to acquire that product with a proper payment.
Your fans can access the backdoor of your brand and investigate the content in it.
Integrity and commitment from both side is enhanced. Customers will be trustworthy as well as loyal.
Video broadcasting alone generates revenue of 1200% more shares than that of content based on documents and images.
Live streaming is crucial if you are indebted to digital marketing and your objective is solely based on improving sales alteration and adaptation rates.
Let us start discussing five live streaming platforms which will enhance exposure and influence:
FACEBOOK LIVE:-
A platform which has engrossed Facebook users all over the globe is none other than Facebook Live. Live Streams don’t get better than this even if you are using the best in the world. A socially connected platform where you can get millions of viewers depending on your content is basically child’s play. Real-time event sharing has become painless and straightforward. However controlling Facebook gets, its live streaming software is authoritative enough to create such software which would easily connect you to your viewers in no time. Facebook live videos can also be recaptured anytime even after they have been stopped.
Initiated during the month of August in the year of 2015 Facebook users since then have been blessed with this deal using the Facebook mention application. Users are able to comment on any content real-time. January 2016 marked the beginning of this live stream feature for use among all and sundry. With admirable live video streaming software and a stellar API, this project made it viable for drones and other recording appliances to consolidate with the live streaming platforms.
PERISCOPE:
Commenced in the year 2015, this ingress owned by Twitter has made live video streaming exquisite and immaculate as ever. With various options including the tweet of a link which would redirect you to a live stream triggered by Periscope itself this application has been culminating and has also given a brawny competition to applications such as Facebook Live. Accounts have stated that every day customers if combined together watches videos worth 110 years. Options between streaming a public video or a private one is susceptible. This provides a heads up to the security management of the application. Broadcasters here are also able to paralyze comments which are unethical.
With impeccable live video streaming software, Periscope in 2017 is the most established among all live streaming providers. A two way ability to block each other from the side of the user and the broadcaster is enabled.
YOUTUBE LIVE:
YouTube, the most established video streaming application in the world also introduced a live streaming feature back in 2008. Inaugurated by celebrities, this application is now one of the largest growing businesses in the globe. YouTube live can be coined as the most agile among all other live streaming platforms. It is commendable to use YouTube live on different platforms such as smart phones including both android and iOS devices. With enhanced and user-friendly features videos on YouTube are aired moments after the commencement of the event with a feature that allows the video to be uploaded immediately on the channel of the broadcaster. Customer and broadcaster relationship strengthens since uploaders can easily connect to the audience in between the feed. The video however stays in the channel so that it can be experienced at a later stage. With monetization options and run anywhere features YouTube live using the best live video streaming software is the sturdiest and the most symbiotic application available.
YouTube being a commonplace in lives of the general masses has become one of the most dependable platforms ever. Aiding in stellar video creation and ventures which would definitely be fruitful YouTube is one of the most robust and steady podium in the live video streaming business.
USTREAM:
Accepted by more than 80 million viewers in the planet Ustream has literally been up and running since the year 2007. Owned by American brand Ustream Inc. , this application was initiated as the first live gaming service for Play Station 4. Monetization options are widespread with Ustream. Ustream is completely a video marketing stage which incorporates the generation with supremacy and assists in capturing the live video streaming software to get subscribers without any hassle and money making advertisements. Live web seminars, drill ceremonies and online training endeavor are originated on this platform. Supporting content which is comprehensive and exclusive is a distinct but salient feature of Ustream. Webinars act as a subsidy for in-depth content which is generally educational.
Revenue collection get easier and beneficial from such a platform which earns form paid ads as well as subscriptions. Watershed was a formerly accessible paid service which used to charge communicators via a pay per view basis or advertisements and endorsements. Watershed was overshadowed with the commencement of Ustream which in turn invoked easier attributes for the collection of money from live streaming. A copyright service provider called Vobile depends on the fingerprint scan procedure for the detection of monopolized material. Falsification and security breach is beyond the bounds of possibility in such a website. Payment gateways are more than 100% sure and are authenticated beyond imagination.
SNAPCHAT:
With an insurmountable and colossal figure of 150 million users daily Snapchat is a portal for entertainment which remains unscathed and unblemished. Permission to share instant photos and abbreviated videos is what makes Snapchat cool among smart gadget users of this generation. This application allows involvement of peers where one could easily share videos and engagement in long chat sessions with their contacts. Discount coupons and other major giveaways, live shoots for events such as fashion, musical and promotional altogether improve the effectiveness of the platform. Content uploaded by you won’t be stored anywhere and is for one time use strictly making it most effective among others when it comes to you wanting your audience to only witness the content and not plunging deep into it.
The inaccessibility to photos and videos once the live stream is over is an incredible boon and also somewhat a meager curse for the audience. Once done, you cannot share or upload the content on any platform. This might be annoying for the spectator but certainly makes the platform a more secure one. Users share billions of photos everyday among each other making Snapchat the most used application in a prolific manner. Filters, edits and effects have made Snapchat more interesting than ever. Videos can maximum go on for ten seconds. Later for the discretion of viewers Snapchat came up with yet another feature labeled as “Memories” where private videos, photos and any other media were allowed to be stored in a personalized folder to avoid discrepancy. “Voice Filters” and “Backdrop” are visage which were added earlier this year to enhance the quality and the beautification of the application. Alas, a more attractive product sells better in the market than a shabby commodity.
CONCLUSION
Stated above are only 5 applications which act as live streaming providers whereas thousands of others have been developed only with the vision of creating an interconnected planet. Live streaming platforms such as Instagram and Kanvas which has not even been mentioned also holds a high authority in the video streaming industry. Video streaming is the most widely used method to hold people millions of miles apart from each other together. These commodities can even aid your digital marketing employment scheme in launching an esteemed business strategy. A couple of years from now on the world will not only witness a change in the digital media market but also a transformation of facet is buoyant.
Great matches are often played in big fields or stadiums, great players are seen and surrounded by thousands of viewers. That being said, there are millions of untold stories and unseen players who perform quite well but never get noticed. But with technology, one can now easily showcase their talents by streaming live sports online. With time, online sports streaming has become quite popular and it is quite simple to implement.
It increases the traffic towards your site and provides a medium to all the users to cherish their favourite game or player.
Why Should One Start Live Sports Streaming?
With the advancement of internet, most of the work is done online; people prefer using the internet for fun, networking, entertainment, etc. In the same way, they prefer watching matches and other sports online, rather than watching it at home on TV. They get the flexibility of watching their favorite shows anywhere, anytime using their smartphones, tablets, laptops and other gadgets. It’s simple to create a live streaming app, to allure and cater the online viewers and increase the traffic on your site.
1. Live Streaming your Sports Attract More Audience:
The Internet has broken down all the geographical boundaries and now, people are easily connected with each other irrespective of where they live. Live sports streaming can help you gain more audience worldwide which brings more recognition and viewership to your website.
2. Live Sports Streaming Let you Earn more Revenue:
An interesting live streaming content from your website can bring you new business opportunities and new clients, letting you earn more revenue from your website. In the same way, live stream sports website provides greater revenue than any other website. Sports has its own fan following and people are crazy about one or more sports, which they never want to miss. Start live streaming to provide them a platform where they can enjoy their favorite sports and can see their favorite player. You can also charge the users and clients for watching online or can have a subscription fee or per view system to earn more.
3. Live Sports Streaming Provides a Great Exposure:
Start live streaming to get the exposure as well as to great way for amateur sports to get acknowledgment. Professional sports get a lot of lime light but there are other sports as well which need to be showcased to get the attention and recognization. People are more interested in seeing things live than in seeing the recorded ones when it comes to sports.
There are several websites which are providing users a platform to view their favorite sports and with time, they have included a lot of sports in their list. The viewer can enjoy watching the live match of tennis, basketball, hockey, UFC, rugby, baseball, etc. One can also enjoy other sports like racing including the NASCAR, MotoGP, Formula 1, etc.
With the ever increasing viewer base, several video hosting platforms are being developed so that one can easily build live sports streaming website or can create a live streaming app. But not all of them are good and provide best results; sometimes a user might face buffering issues, reconnecting issue, quality issues, etc. But with the aid of StreamNow, one can overcome all such issues and provide the user the best quality live streaming video. Now you might be interested in knowing how to do so. Keep reading and you will get your answer.
StreamNow – Live Streaming Software:
Conventional live streaming software are quite big in size, have a lot of complex code, very expensive and may require special knowledge to deal with. But now you can easily live stream even the local tournaments or matches played in your schools or localities. For this, you only require a camera and flexible streaming software which allows you to live stream all your sports activities and various stuff. For this StreamNow is the best Video Hosting Platform available in the market. It allows you to live stream sports or events on your website.
StreamNow is an excellent solution to startLive Sports streaming that allows you to create your own live streaming app or even plug it into your website to allow live streaming. It is easy to use and one can start live streaming with it in the simplest manner. StreamNow software allows you to transmit good quality video and audio to the viewers. You can choose various subscription plans from the available ones as per your need either on monthly basis or pay per view basis.
If you want to know exactly how it works, here is a complete guide to live-streaming.
Important Live Streaming Elements:
If you are looking for a live streaming connection, you would need following elements:
Recording Camera
For connecting through live streaming, firstly you will need a camera. You can select a camera as per your budget. However, if you are looking for full-time live streaming than a good quality camera would be the perfect one. The video camera will allow you to capture all details, various moments and game factors like focusing on some particular video part or interviewing a player.
Internet Connection
Internet connection is the key element that connects your all data i.e. video and transfers or allows the live stream to other users across different parts of the world. For this, you need a good quality high-speed internet connection. A wireless connection is a great option that allows you to connect to the internet with the help of portable hotspot which you can purchase from any mobile store.
Encoding Device
To deliver a live streaming video, now you need some encoder that converts data into another format. For this, you can use either hardware encoder or software encoder. Live content must be formatted correctly and streamed so that it is available at another end in same quality and therefore for this, good quality encoder with codecs is required. A hardware encoder might cost you more than the software encoder and Flash Media Live Encoder is a nice option which is absolutely free.
Streaming Service
Now for live streaming your video, you need a streaming service and StreamNow is the best option that you can avail as it allows you to create your profile, save and edit the live streaming video as per your requirements. You can also monetize your stream through banner ads and earn some decent money.
Features of StreamNow:
Better communication. StreamNow live streaming software allows the viewers to connect with the video or live streaming stuff and provides them with a platform to express their views and opinions. It also helps in increasing the brand value and website recognition.
Good Audio Visual quality. StreamNow software delivers continuous live streaming along with great audio visual quality. You will never face any technical issue while streaming or any other problem while the transmission of the content to the users, which in turn give you satisfied viewership base.
Easy subscription plans and Payment options. You can choose and subscribe from the available subscription plans that suits your budget and requirements. You can either go with monthly subscriptions or per view plan. Along with this, you can also pay easily through StreamNow.
Scalability. StreamNow live streaming software is very easy to use and can be accessed easily through the internet for watching live contents and various sports activities.
Android/iOS support. StreamNow support both Android and iOS operating system and therefore allows viewers of both categories to access the live streaming contents and online order or subscription to the channel.
Dynamic Subscription and Themes. StreamNow live streaming software allow you to go with dynamic subscription through which you can monetize your window and if any user wishes to watch your video or live streaming content, he has to first subscribe your channel through the required amount.
Customization. StreamNow also allows you to enhance your window through various skins and themes through which you can attract your viewers. With the help of various customization options, you can control and design your brand while live streaming through StreamNow.
Analytics. With the help of analytics provided on the StreamNow user Dashboard, you can analyse and manipulate the most preferred or least liked contents. You can also sponsor your live streaming video or any other content based on the analytics.
Benefits of Using StreamNow:
StreamNow is a live streaming framework that allows streaming services for every type of sports and business activities. From small chess competition to live football streaming, StreamNow provides you live streaming along with earning money and generating huge profit every year and brand recognition to your website. This can happen through live streaming ads alone.
StreamNow continuous streamed contents allow advance buffering due to which the video never breaks. You can connect your website with StreamNow software and start live streaming without any hassle. It allows you to promote your website and video contents in more productive manner, which can be appreciated by the users worldwide.
You can also create a blog and write few contents on it and have some logo which will also help you in gaining brand exposure. You can also manage various recorded files as per their content quality. StreamNow allows you to manage everything through its available tools and options. But, it’s quite obvious that streaming meaningful and right contents always draw more audience to your website.
StreamNow lets you send the highest quality video streaming and automatically creates lower video qualities as per the user or viewer requirements and internet connectivity. Along with this it also allows you to control the audio and video equipment, sources and encoding.
StreamNow also let you create a shorter, edited video clip of the live stream event which enables the user to see the highlights of a video and create an interest to see the whole. You can select the best part of the whole live streaming event and design your own highlight clip. StreamNow automatically detects the encoder settings and the required bitrate itself.
StreamNow is the best software for your website to connect with live streaming and gain worldwide exposure and audience. It allows you live stream sports and video as long as you want, there are no restrictions at all. Along with this you can also earn more revenue through Ads and users subscription, through your website and brand it and make it worth.
If you have any doubts or concerns, feel free to drop a line or two in the comments section. I shall reply in a day or two. Keep watching this space for insights on live sports streaming. Subscribe to our newsletter to keep yourself abreast of video hosting platforms and live streaming software. My best wishes are with you and your live streaming venture. Cheers!
