The OTT (over-the-top) market is one of the largest global media opportunities that successfully delivers the power of TV with the agility and scalability of the global internet. Media brands or content creators in general can extend existing content to a new audience and deepen audience engagement with new video experiences. OTT is changing their viewing habits as well, giving the audience more control over when, where, and how they access the content and also shaking up the existing pricing structure for consuming videos. The convenience, accessibility, affordable price structure, and a lot of other factors contribute to the acceptance and success of OTT platforms.
The COVID 19 pandemic has also contributed to increased use of OTT platforms like Netflix. However, the OTT platforms expect a slight decline in membership and growth after the virus has been contained. According to this report, there is a slight dip in the number of users in May 2020 compared to the previous months. This decline is linked to loosening in restrictions and as users were able to pursue normal activities again. However, this doesn’t apply to all services as the number of users of CBS and Apple TV+ saw an increase in both April and May.
The success of any OTT businessgreatly depends on the business model it follows. So if you are an OTT or video on demand service, which business model you must use for streaming business? By understanding the different types of video monetization models used for OTT service, you can choose the best one suited for your business. So, let’s look into the popular business models leveraged by market leaders.
Types of the Business Model Adopted by OTT Streaming Business
With the introduction of Netflix in the market, the scene was completely changed for the OTT model. Soon enough, a lot of new OTT players, including Amazon Prime, Disney +, YouTube, HBO Now, etc. joined the landscape. Each of these OTT services has a different business model. For example, Netflix is completely based on subscriptions, whereas YouTube business strategy is primarily advertisement based (though it follows a combination of other monetization models, which we will discuss shortly).
The business model of an OTT business is nothing but the strategy they choose to generate revenue. When choosing a business model, conduct detailed market research to analyze the OTT platform revenue model adopted by your competitors to choose the best-suited option for your own business. Digital TV predicts that theglobal OTT revenue will hit $159billion by 2024 which is almost double the revenue from 2019. Considering the figures, OTT is a lucrative industry to make a good amount of revenue provided that you choose the right monetization strategies.
Here are some of the different monetization models for video on demand subscription services that are thriving.
Advertising Video on Demand (AVOD)
Advertisement video on demand is exactly what the name suggests- Viewers get the content for free but along with the advertisements. A prominent example of the AVOD business model is YouTube. We are familiar with how YouTube works and how it makes money- It is advertisements. Advertisements are the fuel for businesses that operate under the AVOD revenue model.
How It Works
AVOD video monetization model allows viewers to watch videos for free but followed by advertisements. OTT ads are classified mainly into three types- Pre-roll, Mid-roll, and Post-roll ads.
Pre-roll – Advertisements that are played during the beginning of the video.
Mid-roll-Advertisements that are played during the middle of a video.
Post-rolls- Advertisements that are played at the end of the video.
These ads can be fully skippable, partially skippable, or even non-skippable according to how the advertisers want them to be. Ads are powerful and advertisers might pay you a good amount of money for streaming their advertisements on your OTT platform provided that you have a good and consistent user base. The pricing of ads varies considerably based on the type of content you stream, the popularity of your platform, the number of users, and user engagement your platform facilitates.
Advantages of AVOD
AVOD offers a powerful benefit for businesses due to its nature. Users can quickly sign up for the services and then access the content library for absolutely free. Advertisers will be able to serve users with highly customized and targeted advertisements.
Is this model best for you?
AVOD revenue model works great for VOD business who have a huge user base and an impressive number of views and engagement. You must keep a check on the cost per thousand impressions (CPM) to make sure you generate a good amount of revenue from the ads you stream at your platform.
Here are some of the key factors you must consider when choosing an AVOD revenue model for your business.
Content type
When your content library is relatively small and generic, it is recommended to leverage an ad-based OTT platform revenue model as there is less chance that your audience would be willing for generic content. If your content library mainly consists of how-to or comedy videos, it is the best to monetize through AVOD as this type of content attracts huge viewership in less time and caters to a younger audience who are less likely to subscribe to regular entertainment content.
Video views and engagement
You will only generate as much revenue through ads as much your advertisers are convinced of the reach and engagement of your videos. If you have a massive amount of viewers your advertisers will be willing to pay more. For example, at a CPM of $3, if your OTT platform successfully generates over 5000 daily viewers, you can decently earn $15 every day and amount to $450 a month.
Choice of ad networks
When you want to offer your content library to your audience for free and generate revenue through ads, it is important to choose the best ad network that can offer you the ads that match your content and budget. It is important to leverage an ad strategy that serves your audience the best and offers you the maximum revenue benefits.
Subscription Video On Demand (SVOD)
SVOD is one of the successful business models leveraged by many OTT businesses. Some of the prominent examples are Netflix and Amazon Prime. In this revenue model, viewers can enjoy unlimited content for a subscription fee until the validity allows.
Advantages of SVOD
The popularity of video on demand subscription services is immense. Over74% of US households are subscribed to SVOD services like Netflix, Hulu, and Amazon Prime. Not just the US, the subscription base of SVOD services across the globe is increasing every year.
Industry research shows that SOVD is associated with high revenue as well. The ability to access the entire content library for an affordable price than satellite TV packages along with the convenience of watching whenever they like is also very enticing for users.
How does it work?
Viewers pay a subscription fee, monthly, quarterly, or yearly and gain access to the content library unlimited. Viewers can also play and record the programs according to their convenience on the devices of their choice. Subscriptions are generally auto-renewable and offer users the flexibility to cancel it whenever needed. The subscription VOD model can be easily clubbed with other models to further monetize your content.
Is the model best for you?
Subscription monetization model suits OTT platforms that feature a wide variety of popular content like Movies, TV shows, drama, originals, and other programs that are capable of entertaining the users in the long term. This model is the best for VOD businesses that focus on content, including entertainment, health, fitness, eLearning, or anything engaging with a long term value.
Here are some of the key factors you must consider when choosing the SVOD revenue model for your business.
Content Type
SVOD works best for VOD businesses that have long-form of recurring content like entertainment series. This can be a large collection of movies, drama series, or even original series that aligns with the interests and viewing habits of users. There will be users who want to binge-watch their favorite series and if your content matches these types of users, the subscription model is your best bet.
Marketing Efforts
SVOD is the best for you when you have adequate resources and tools to position your platform in front of your target audience. If you are not leveraging the right marketing strategies, chances are that your target audience might never hear about your service.
Platform Integrations
When you choose to be a video on demand subscription service, it is important to integrate the right software and tools to offer smooth services and better experience to your subscribers. You must also have to adopt the best security and encryption integrations on your OTT platform as your users would be paying for their subscriptions on your platform.
How to start a Streaming service like Netflix – Business Startup Guide
Transactional video on demand popularly called as pay-per-view is a video monetization model where users can pay just for the videos they want to watch. iTunes, Google Movies, and YouTube Movies are some of the popular streaming services that follow this business model.
How it works
It works just like a DVD store where users pay just for the DVD they rent or buy. The model works either on the Electronic sell-through (EST) or Download to own (DTO) basis. Users can either choose to buy the video they want to watch and keep it with them by downloading it to their personal devices or on the OTT platform. Another option is to rent videos to watch it for a specific rental period.
Is this model best for you?
TVOD or pay-per-view works great when you have exclusive content to offer. Mostly, VODbusinesses don’t use TVOD as a sole business model, but it works great when combined with other business models if you just offer seasonal content to your users.
Here are some of the key factors you must consider when choosing a TVOD revenue model for your business.
Content Type
If you have seasonal content like live streaming in a niche like sports or entertainment, TVOD will work great. It works excellent for entertainment content like sporting events where users get the content for an attractive price compared to other platforms.
Diversity in Offerings
TVOD suits you the best, when your VOD business can either create or acquire a wide range of diverse content so that you can combine different monetization strategies when the seasonal content is not available.
Hybrid Video On Demand
In the highly competitive and fragmented OTT landscape, VOD businesses cannot rely on a single business model. That gives way to the perfect VOD model- a hybrid model that combines two or more business models discussed above. A strategic combination of AVOD, SVOD, and TVOD monetization models can help you make money with your OTT content.
If you want to monetize your content in more than one way, make sure you choose video on demand platform providers who offer the flexibility to use a combination of revenue strategies.
How it works
YouTube is a perfect example of a hybrid monetization model as it combines AVOD, TVOD, and SVOD models, all in one. While its primary monetization strategy is AVOD, YouTube also offers a premium version which is a subscription model and offers content on a pay-per-view model as well.
Is this model best for you?
If you have a diverse audience base and a vast library to cater to them, the hybrid model suits you the best. By offering a combination of different monetization models, you can suit the requirements of different sets of users.
Conclusion
Selecting the best revenue model for VOD businesses can be challenging. By following a strategic approach, you can choose how to make money from your OTT offerings. For any OTT platform, the type of content is a great influence when choosing money making methods. It is recommended to choose a video on demand service provider who offers a couple of monetization options so you can choose your best bet.
There is no best one-size-fits-all business model, you need to customize the monetization model according to your unique business requirements and goals. Do not hesitate to take expert consultation if you’re looking to start VOD business and struggling to pick the best OTT revenue models that suit your needs. Get in touch with us to get expert assistance.
Video has become popular among the rising generation. Go through your social feeds, chances are most of the posts would be videos. Indeed, videos on Facebook alone have over 8 million average views. Why is it so? What is the reason for the rising popularity of videos?
In essence, the video combines the two mediums to catch viewers’ attention- visuals and audio. Opposed to text alone, combining both audio and visuals helps in conveying a message more effectively. The human brain loves videos because is it is wired to grasp visual content between pages loaded with texts.
Best Plans To Video Marketing Strategy
Whether you want to create a video sharing website like YouTube or just looking for ways to increase your existing ROIs, a well-defined video marketing strategy is necessary. While on a fundamental level, videos are important, but you need an efficient marketing strategy to take it to the next level.
So how to launch a video marketing strategy to bring more engagement and better results?
Start with the following.
Understand Your Audience and Set the Goals
Every marketing campaign must start with research. You must begin by defining your target audience. What type of content they are interested in, what challenges they engage the most? There is absolutely no point in making great videos and having it on platforms your viewers don’t visit?
Additionally, define the goals you are trying to achieve with a particular content. Do you want to drive traffic, sales, create some awareness, or achieve them all? To capitalize on your video’s ability to improve ROI and connect with your viewers, use the right tone and message to reach them. It is important to gather customer insights to know the type of videos to focus on and how much money you must spend in creating them.
Stick to a Realistic Budget
Most people make the mistake of assuming that putting in a lot of money into creating videos can make it successful. That is not the case always. When it comes to creating videos, set realistic campaign goals and define the budget. For example, spending a lot on short videos on social media is not a good idea. Instead, if you consider a captivating audience from a competitive niche, planning for a high budget makes sense.
Optimize Your Videos For Each Channel
Depending on the channel you pick to launch your videos on, you have to optimize them to drive engagements as per native prospects of the channel. For Instagram, upload short videos directly. However, if you are creating for YouTube, you have to focus on creating high-quality videos that are refined to your target audience. Whereas video optimization for Twitter is all about finding the balance between using the right keywords and fine-tune targeting.
How to Sell Video Content Online?
Have you been consistently creating video content, but not having luck with generating revenue in spite of having huge earning potentials? Selling videos online has come a long way in the past decade. The market has shifted from selling DVDs to on-demand, and now, live streaming. Like any other sales challenge, selling videos online is all about the right combination of good content, great marketing, understanding your target audience in-depth and more.
Here is a comprehensive guide on how to sell video content online and some tips for success.
Effective tips to sell your video content online
Some people assume that improving ROI with video content is just about having great content. Yes, good videos sell themselves, but that is not just enough and is not true for all niches. Let’s have a look at some of the best tips to sell your video content.
Create Content Worth Selling
Most people create low quality, duplicate content and upload it to any platform, and then worry about not being able to make any money. It is not just enough to create a website like YouTube and upload as many videos to generate revenue. To make a good amount of money from your videos, it has to be good. You must put in your creativity and talent to come with a masterpiece that is worth selling. Keep in mind that any money generating strategy takes a significant amount of time. Make sure you choose the most marketable content, style, and present it in the best way possible to the audience.
Upload and Organize Your Videos
Once you have your videos ready, the next step is to upload them to video-sharing platforms of your choice. You can upload your videos to sites like YouTube, but these platforms take complete control in terms of publishing a video and they hold the right to take down your videos without any prior notice. Alternatively, you can also create video sharing websites like YouTube of your own and upload your video content there.
When uploading videos to your platform, content organization is important to ensure maximum engagement with the audience. You can create a similar menu to help you categorize your videos into the right groups. You can use the best open-source video CMS platform to keep your videos well organized and to schedule content automatically for delivering a quality experience to the viewers.
Promote Your Videos
Make it a habit to promote your videos through social media channels to reach a wide audience. You can also live stream to announce the launch with the right strategies that focus on your target audience. You can also use platforms like YouTube to bring in a great amount of traffic to your website. Reach out to your audience via emails and alert them about your new videos and product launch.
Sell Video Content Online
Video broadcasters can earn by offering on-demand video content and by live streaming to viewers. In either way, you must implement efficient business models to make a significant amount of money. Here are some of the business models to follow.
Pay-Per-View Model
Pay per view is an effective business model to sell your videos online. You can set a fixed price for your content and viewers have to pay the same to watch your videos. If you want to offer your audience various choices to access your videos, you can create multiple pay-per-view price options. For example, you can set a $5 price for 1-hour of access and set another price of $30 for full-day access, etc.
Subscription Model
If you want to create a website like YouTube, you need not exactly follow the business model that they follow. Instead, you can limit the access of your videos to your audience via a subscription. Subscriptions can be weekly, monthly, quarterly, or yearly. This model works great when you have ongoing content to offer to your viewers, like a series or episodic content.
Advertisement Model
The advertisement model is the primary YouTube business model using which YouTube makes most of its revenue. If you want to create a video sharing website like YouTube and offer free content, but still make money, this model is the right pick. Ad-model offers free videos, but advertisements will have inserted in between free videos. Video owners earn money from sponsors who want to promote their Ads. However, you must have a popular video sharing platform with a consistent user base to make money with the Ad-based model. It works only when you have a massive user base as YouTube has.
Business Benefits of Creating a Video Sharing Website
Video marketing is one of the newest additions to your marketing toolbox. It is worth considering promoting your business via videos. Not because everyone is doing it, but because videos are one of the most versatile and profitable digital marketing tools today. Advancements in technology, social networking tools, and development of video sharing CMS have made the display and distribution of video easier.
Having a video sharing website calls for a video marketing strategy that can benefit your business in multiple ways and differentiate you from your competitors. Here are some benefits video sharing websites can bring in to your business.
Product Demonstration
Videos can make business communication a lot more powerful and effective. Doing product demonstrations through videos can have a great impact on training, marketing, and sales. Once the videos are ready and uploaded on your website, you can easily share them.
Social Engagement
Social media is growing alongside video. Over half of the global population uses social media and the numbers are only rising. As reported by various sources, social videos have a high share rate compared to text and video combined. Make sure that you offer educational or fact-based videos to your audience along with entertainment to drive engagement. It is also vital to create content that resonates with your viewers’ choices.
Boosts Email Campaigns
When you are creating videos, ensure that you incorporate it into your email marketing campaigns. It has been seen that an introductory email with a video in it increases click-through rate by 96%. The modern customers want to see the product in action. Due to the ease of consumption, video engages even the laziest buyers.
Google Love Videos
Videos help to increase the time spent by visitors on your website. This kind of longer exposures increases trust and signals search engines that your site has great content. If you have a video embedded on your website, you are 50 times more likely to show up first in search results. Make sure to optimize your videos on your website for SEO. Give catchy titles and clear descriptions. Add a link back to your site, products, and services. Explore the world of interactive videos to encourage engagements even more.
Video Doesn’t Have to be on a Film Studio Budget or Schedule
We all know that video marketing is an integral part to improve ROI, but how easy is it to create high-quality videos? Creating great videos on a budget is a significant challenge to tackle. However, there are effective ways to create top-quality videos without having a high budget or a schedule.
Invest in the Basics
If you are a content creator who plans to shoot many videos, invest in a good quality video gear like a digital camera, microphone, tripod, and lighting kit. Being a long-term investment, it is important to adhere to this if you are planning to film videos on your own. If you want to create business videos for your company, you can also collaborate with professional content creators to come up with quality videos. Using your smartphones to shoot videos is also a great idea to start with, but you should consider upgrading your MO as you grow.
Keep Your Videos Short
Viewers, in general, have limited patience and attention span. If you want to drive maximum engagement for your videos, make sure it doesn’t exceed 2 minutes. Make your script as short as possible and ensure you take down unnecessary bits during editing. This not only helps to keep your viewers engaged, but it also reduces the cost if you are hiring a designer to edit your videos.
Create a Video Strategy
If you want to create videos on a minimum budget, you must have an efficient video strategy. This helps you to reduce additional costs by driving your focus in the right direction. Having a video marketing strategy can help you create more high-quality videos. Some important aspects of an effective video strategy are as follows.
Your budget
Ideal target audience
Objectives to share videos online
The frequency of uploading videos.
The type of content required as per your objectives
How video sharing scripts can help video content?
A few years ago, the answer to the question ‘how to make a website like YouTube without coding‘, was near to impossible. However, today, technology has practically made it possible. Launching a video sharing website is no more a difficult task, thanks to ready-made video sharing scripts.
Video sharing scripts are ready-made clone scripts that help you to launch your video streaming business and the website instantly. However, not all video-sharing website scripts are competent to fulfill your needs. You must go for a white-labeled solution to acquire full-fledged features and the ability to customize the script so that it matches your brand identity and expectations. Let’s see what you can achieve with video sharing scripts these days.
Create Video Sharing Websites
If you are a content creator or a business trying to achieve from more than what YouTube or Vimeo can offer, you need to build your video sharing website. Video sharing scripts can build clones of popular video sharing websites like YouTube, Twitch, Daily Motion, or Vimeo. If you want to start a website like YouTube in a cost-effective way, there are no better ways than video scripts. With your video-sharing website, you can incorporate an advertisement model, subscription model, transactional model, or a combination of all three to monetize extra.
Enterprise Video Content Management
Businesses can utilize videos for promotions, Ads, brand education, tutorials, customer support, and for a lot more. The challenge is to organize the videos systematically and a video CMS helps with that.
Public video sharing platforms like YouTube doesn’t allow you to classify proprietary videos to avoid unintentional distribution with an unauthorized audience, which is critical for enterprises. That is why you must have your own open-source video CMS to utilize video categorization, scheduling, having access control at multiple levels, authorized distribution, etc.
Monetization
If you are a video creator, you must have goals beyond video sharing. You might be looking for answers to questions like how to sell video content online. Websites like YouTube and Daily Motion are the best platforms to start with. However, if you are already on these channels, you know Ad-monetization is not enough to build a stable career of your own. Having a video sharing platform of your own will allow you to formulate your policies and this will, in turn, bring in more revenue.
Live Streaming
Video sharing scripts also offer live streaming solutions to incorporate the endless benefits of real-time videos in your business. Businesses can use live streams to interconnect and inter-promote their platforms. Moreover, it also offers a broad range of benefits like growing your audience, reduces training costs, increases ROI, improves audience interaction, makes sales better, etc.
How to Measure the Success of Your Video Content?
Now that you know how to establish the best video marketing strategy for your business, you need to measure the success of your video content campaigns. Before you get into the metrics, you need to define success that will allow you to do the right analysis of the success of your videos. List down what you are trying to achieve. Sharpen your focus to one goal at a time and determine the type of audience to whom you will be addressing the videos.
Here are some of the important metrics you must measure to know how successful your videos are.
Views to Know the Scope of Your Influence
Views for your videos are the most important metrics you need to measure to know the scope of your influence. The number of times your videos have been watched tells about to extent to which you reached among your target audience. However, don’t analyze the number of views as the ultimate element of success as it is the shallowest indication of your campaigns. Views represent the first step of the whole process of measuring the success of your videos. Besides, when you first create a video sharing website like YouTube, it takes some time to generate a desirable number of views with your new website. The quality of the content contributes to an increased number of views.
Engagement to Measure Quality
Have a look at the engagement you get from your target audience to measure the quality of your videos. When you make a website like YouTube, keep a check on the quality of the videos uploaded to the site as engagement is linked directly to the quality and uniqueness of the content. Engagement goes beyond the view count, a good engagement for your video shows how successful your videos are in reaching and connecting with your audience. This also shows that whether your videos can deliver the message you want to convey.
Play Rate to Assess the Relevance
Having your videos embedded on your site using the best video sharing CMS contributes to improvement on two major metrics simultaneously- play count and page views. Play rate of videos is a blend of these two metrics and shows the number of people who visited your website and watched your videos. Play rates help to understand the type of content that gets more responses from the audience. It is also a good indicator of the ideal location of videos on your site. It gives a clear idea of whether your videos are in the right place to invite attention. This metric helps to gain insights that assist in making structural changes to your website for engaging the viewers into pre-designed call-to-actions, too.
Shares to Evaluate Social Impact
Create a YouTube-like website to upload and share your content, which can have a great impact on your social engagement. The number of people sharing your videos can say a lot about its ability to reach and connect with viewers. Shareability is a quality to incorporate in your content because it multiplies your marketing efforts and increases views significantly, which in turn have a positive influence on your ROI.
CTR to Measure Client Reactions
Click-through-rate or CTR shows the percentage of viewers who click on the call-to-action that you have incorporated your videos. If you are planning to create a YouTube-like website, CTR is something that you have to consider to analyze the ability of engagements in your videos. Having a high CTR indicates that you were successful in making your audience watch your videos until a call-to-action showed up.
Analyzing your video content from the CTR angle is critical to measure their power to generate sales and conversions. If you see, despite more people watching your videos, the number of sales doesn’t go up, understand that you must change the location of your CTA.
Conversion Rate to Measure Success
Conversation rate is arguably the most significant metric of all, especially if you are looking to measure the success of your video content. Conversion rate measures the total number of leads or customers your video was able to gain. However, it is one of the most difficult metrics to evaluate and you need resources like Google Analytics to measure it right. The important step is to define the meaning of conversions to you. For example, it can be a visitor clicking on a thumbnail, downloading something, filling out a form, or even buying your products.
Conclusion
Today, more than ever, content creators and brands are realizing the business benefits of video content. With the myriad of content choices and ways to create video sharing websites like YouTube, videos have become a core way to drive engagement and brand awareness. Content owners with a vast library of videos must move beyond the Ad-supported video platforms and build their own business models to improve ROI with original video content. Create a video sharing website of your own using the best open source video CMS platform and feature your content to generate untapped revenue, rather than dealing with the limitations of third-party platforms.
How many times have you watched a video and seen a product that instantly caught your eye? And then you proceed to the description to find the product link. You are not alone. Now imagine the ability to click on a product, add to the cart, and checkout- all within a video or after the video. This is the value proposition that drives the concept of shoppable video.
What is Shoppable Video?
A shoppable video is a multimedia recording that allows users to initiate a purchase from the video. More advanced versions of shoppable videos allow you to directly make a purchase from the video window itself. Whereas, in a non-interactive video, the URL of the product link is displayed instead of a clickable action. Shoppable videos are a type of interactive video.
How Does It Work?
Shoppable videos are the right blend of commerce and content. A shoppable video content removes the gap between the content and the underlying buying process. Creating an impressive content is very important as it ensures people are watching your full video and not miss the products displayed in between.
Features like Hulu’s shoppable previews allow the on-demand audience to buy movie tickets with just their remotes. This is a practical tool that simplifies the whole process into instant sales.
As technology keeps advancing, more interactive elements and shoppability will be integrated into the viewer’s favorite movies and TV shows on OTT platforms. Shoppable videos are a perfect way to help shoppers make purchase decisions. Ultimately, leading to a significant boost in sales. The audience is looking for more engaging and interactive content from their favorite brands. You can incorporate shoppable content into your OTT platform and leverage the most potential revenue stream. For launching your OTT platform, you can use ready-made solutions to stream your video content.
Brands are looking for ways to reduce the gap between marketing and purchasing. Shoppable videos are able to achieve both. It helps to build a personal link between a customer and products to increase customer engagement. Most importantly, this shortens the customer decision making a path to boost your sales.
Benefits of Shoppable Videos
There are many benefits associated with shoppable videos and marketing products on an OTT platform. Some of them are:
Simplified Buying Funnel
The video content becomes instantly shoppable and this simplifies the buying funnel.
Increased Customer Engagement
Shoppable videos have increased customer engagement and offer optimum ROI. They are one of the perfect ways to increase user engagement, conversion rate and to decrease shopping cart abandonment rates.
Invaluable Performance Insights
Most OTT platforms, offering shoppable videos also gather significant real-time performance data. This data allows businesses to find out the best performing elements of their campaigns. Ultimately, it helps to get more potential customers.
Top strategies to launch successful shoppable videos
Here are the top strategies that OTT services must implement in their platform to launch successful shoppable videos.
Incorporate Shopping Into The Viewer’s Experience
People are inspired by the products in the videos they watch. However, there is no easy way to direct customers into the buying process. OTT platforms can shorten the search and buying cycle and make the shopping experience seamless with convenient shoppable videos. For the same reasons, most customers are more likely to become open to shoppable videos as a part of their regular viewing experience.
Craft a Less Intrusive Experience
Shoppable videos improve the viewing experience. However, if not designed in the right way, they might just not give the desired results. Today, most videos add dots to indicate the interactive element. However, OTT providers must design a less intrusive experience to notify viewers about shoppable elements in the videos they are watching. The cues can either appear in the opening part or during the end credits, which can be switched on or off as required.
Create Branded Content In A Measurable Way
Branded content is a new emergence in OTT programming and live streaming platforms. Brands are subtle when it comes to product placement in videos, but this just provides brand impression data. However, with shoppable videos, content owners can track click-to-view, click-to-buy, and click-to-share interactions, and ultimately will get a clear view of conversion data.
Branded content within a movie or TV show allow the audience to either seek more info about the product onscreen or click-to-buy. This may transform the way brands and content owners monetize using this Ad format.
Don’t Overdo Interactivity
Interactive OTT opens up plenty of opportunities to offer customers with everything from general entertainment to super-niche offers. It activates new revenue streams like shoppable videos, non-intrusive sponsorships, and individually targeted advertising.
There is no better time to convert a visitor when they are enjoying a well-crafted content. Whether it’s a shoppable show, or purchasing products from a favorite artist, or ability to donate to your favorite filmmaker, any video commerce is easy to use and frictionless. Most importantly, it must never get in the way of content, but must be able to enhance and convert it.
Conclusion
For OTT players, customer acquisition and retention is a major challenge. Revenue models that are subscription-based, ad-centric or a combination of both only offer a sustainable business model to a certain extent. Shoppable videos give a completely new revenue stream potential that also helps to differentiate OTT service offerings in the midst of tight competitions.
By adding commerce and interactive elements, OTT and live streaming platforms can explore the measurable impact of shoppable videos in their sales. Shoppable videos can link directly to the point of purchase, allowing OTT platforms to go beyond general advertising.
Moreover, advertisers can get some additional ways to market their products and uncover user buying preferences, all with the trackable conversions and data they desire. The possibilities with shoppable video commerce can be endless.
So, you’ve decided that this is the year. This year, you’re going to listen to the little voice in your head telling you to take the plunge, to ride the video streaming wave. And why not? With the whole world online, there’s a tremendous market spread across the globe, waiting to lap up all sorts of video content. Contrary to popular belief, setting up your own video streaming website isn’t complicated; it’s actually quite simple. And we’re here to tell you how.
When you build a video streaming site, the first thing that will cross your mind will probably be to build it yourself. And while this is a possibility, most often, it isn’t very feasible. The investment involved in creating your own framework is astronomical and piecing together a tech team isn’t easy. Researching frameworks and building a site from scratch can be complicated and cumbersome, and if you’re not savvy for technology, it may also prove to be rather mundane. While you’re evaluating the way forward, it’s worth considering three key factors: the technology you’re employing, the scalability of your architecture and the kind of streaming solution you’re using. The good news is that someone has already done it for you, by building a turnkey product that can be set up in less than 2 hours.
Meet Streamhash, an avant-garde technology that allows you to build your streaming site on a turnkey framework. Built exclusively for entrepreneurs looking to penetrate the video streaming niche, Streamhash is ideal if you are working on a budget and a timeline. It saves you the time and the trouble of hiring and training developers and coaching designers. Plus, you get an instant tube site clone for one-fifth the price, which can lower your launch costs 100-fold. Budget and timeline, check and check. As for Streamhash’s business model? Well, it channels its time, expertise and capital into effectively developing a world-class turnkey product and then sells its license to various domains.
With Streamhash, you’ll discover a plethora of unique features that allow your website to stand apart. Take the responsive design, for instance. The Streamhash web platform and its admin dashboard provide an immersive experience, suitable across devices and screen sizes. Essentially, one size design fits all. The fluidity of the design means that a user gets a visually optimised experience whether he is using his desktop, his tablet or his mobile.
It’s also worth browsing through Streamhash’s vault of thoughtfully designed themes. Most often, they can transform the appearance of your app, in just a click. There are myriad other features, such as an inbuilt SEO-optimisation feature, a purposeful admin panel, and an array of ways in which you can upload a video on to your site. In addition, there are two designated servers for your site: a Nginx one for video streaming, and an Apache one for web pages.
When you use Streamhash, you’ll find that the feature that stands out the most, is most certainly, its script. Its superior turnkey video sharing script allows you to organise videos under a variety of categories quickly and easily.
When it comes to live streaming, Real Time Messaging Protocol (RTMP) technology has been a popular choice amongst streamers for years now. RTMP is a free, open source extension module for the Nginx web server whose functionality supports both live streaming and video on demand. It’s also a technology that Streamhash rests on. There are other technologies in the market that can offer you a similar proposition, such as Wowza Streaming Engine, Adobe Flash Media Server and Red5 Streaming Server, but they are far, far more expensive. RTMP is a versatile, cost-effective platform employed by several technology bigwigs. Look at Facebook. In December 2015, the company started using RTMP playback to lower the latency during live broadcasts, and the format has picked up momentum since then.
Most live streaming protocols aside from RTMP deliver a higher latency, and if the bandwidth speed or internet quality of your audience is predominantly low, your content will not flow through as it should. Also, with a lower latency, you can communicate with your audience in real-time. Interestingly, the use of RTMP is not always limited to live to stream. It is also employed for regular video streaming, where it enables media to be played with minimal buffering. RTMP is unique because it does not download any video packets except at the time of streaming, and so there is no buffering of content unlike with a progressive media player. The bit rate can be dynamically determined to optimise user experience over the available network.
You’re probably wondering whether you’ll burn a hole in your pocket by beginning your entrepreneurial adventure. It all sounds too good to be true, doesn’t it? The truth is, it doesn’t. If you were to plough cash into building your own site, you’d spend roughly $10,000 and several months in getting it started. You’d invest about $500 in planning, $1,000 in the sitemap and wireframes, $2,000 in the visual design, $3,000 in programming, $500 in content support and $500 in client documentation. You’d spend another $1,000 in testing and launching the product. And if you were to outsource the project to someone else, you’d likely pay another $2,000 in fees before you finally breathed a sigh of relief.
Streamhash leverages economies of scale by enabling an infinite number of tube site clones with a common, exceptionally written source code. With a web platform and a mobile app interface for Android and iOS and inbuilt themes, the turnkey framework, along with 100% of its source code is bundled and made available at an affordable price; one that will leave you with enough funds to invest in what’s important: growing your budding platform.
Streamhash is composed of passionate technology mavens who are enthusiastic about growing the video streaming community. If you’re considering starting your own video streaming site, give Streamhash a go.
Video on demand is a system that allows viewers to request immediate access to video content on their PCs or TVs. Video On Demand provides a wide selection of video programming including sports, entertainment, educational programs and feature films. In general, TV is based on broadcast technology, while video on demand is provided as a unicast transmission.
This term has become a revolution in the global market. You can watch your favourite TV Shows and movies online , through subscribing to any of the services , and the most important thing is that you can find your own profit-making idea in this trend and piggyback on the enormous success of video on-demand subscription services such as Netflix and Hulu.
One product which has evolved in the video streaming business is “StreamHash”, which allows you to start your own Video Streaming Venture by providing you the websites or the apps .
Advantages of Video on Demand
Simpler Content Delivery:
In many cases, it is easier to deliver on-demand content through the network because users can access it whenever they want, not just during a streaming event or period when the stream is available.
Convenience:
When video is kept on-demand, it is more convenient for everybody involved. While it is definitely easier for viewers, individuals uploading content also benefit because they do not have to deal with any parameters for setting up streaming events or live viewing.
What is the difference between Video on demand and Video Streaming Site ?
Video on demand such as Netflix is a subscription-based service that streams licensed content. Customers pay flat monthly fees for streaming and may stream or rent an unlimited amount of content.
YouTube, on the other hand is an advertising-supported site which hosts videos uploaded by registered users. Anyone, registered or not, may view them. When they do, they are exposed to ads. The rules, require that the uploaders should not violate copyright.
So YouTube gets free content and sells ads, while Video on demand service distributes and creates licensed content and sells subscriptions.Any time you use a web site for free you aren’t the customer, you’re the product.
What is StreamHash ?
StreamHash is a new age video streaming business suite, a product for all the entrepreneurs who wants to start their own video streaming venture.
StreamHash provides you with the best Video Streaming Scripts which lets you post high quality videos with amazing graphics or themes with customisation and other features. You can watch the high quality (hd) videos with minimum buffering time.
By Using this software, you have got the minimum chances of server crash and you can let the user watch ample amount of videos without having to loose your bandwidth.
So , if you buy this product you get to access the most exciting features which streamhash has build to it’s consumers. The most cost effective and efficient way to start your video streaming venture.
Streamhash uses the nginx server , a high performance streaming server engine which saves your RAM to boost up the video streaming for Windows , Android as well as IOS devices.
So, by purchasing this software, it will let the entrepreneurs make their video streaming business reach to the enormous heights, due to its splendid features.
How StreamHash Works ?
StreamHash has a powerful admin panel, which is automated whenever the admin uploads videos for the users or allowing users to make payments. It process the whole flow or the architecture without any flaws or errors.
The user flow allows the users to login into their profile to browse or search into different video categories . It also lets them to change their profile settings or to pay for any services.
As an Entrepreneur:
An entrepreneur , who wants to start his own venture , can install the streamhash software and then he needs to register to the admin panel to access all the features but with some provisions. He will have the rights to change his website name and upload ample amount of videos with assigned subscriptions to the videos.
As a Customer:
The customer gets to access thousands of videos (whether subscription based or free) from different categories provided by the owner.
The customer can watch high streaming and high quality videos without any buffering , through the website or Android, iOS devices. He/she needs to login to the website to have access to the videos.
Advantages –
The most convenient and the cheapest way to start your own business.
It doesn’t need any other expense to run the business.
It can be the best marketing platform.
StreamHash as Video On Demand:
StreamHash can be used as video on demand in which the users can stream lots of movies through subscription.
In this digital era, the video on demand and video streaming business has crossed more than 20$ billion as in 2017, and it will continue its expansion.
All you have to do is to purchase the streamhash software for the immense growth into your video streaming business.
The global revenue of the video streaming venture is increasing day by day has become the hot property in the industry, as it is the most perfect and the efficient way to start your own business, and take it to the new level.
Popular Video on Demand Startup:
“Eyethere” a mobile application platform enabling the user to create short form video requests, on demand, and receive specific and personalised content back from a pool of crowd sourced video shooters, within a specified deadline. There are 2 sides to the app.Requesters pay to get specified video on-demand, Shooters get paid to produce content.
There is lot of video content online now but the vast majority is generated for consumers by other people, media companies or corporates. Eyethere turns this process on its head, allowing the user to specifically request his or her own content to suit their personal wishes, at the time they want and in the precise location that they want it. The app uses Geolocation, a map feature and push notifications to coordinate, locate and alert users of video requests in their area.
Eyethere operates within several fast growing sectors of the internet, namely Mobile, Video, P2P networks and On-Demand services.
The company is based in United kingdom and it is started by Sunny Pal(Co-founder) and Angel Oritz(CPO)
Conclusion –
So , at last , the video on demand business is conquering the world , and with the softwares like streamhash which has shown an immense growth in the recent years, you can startup your own video streaming business in the easiest way.
Streamhash has helped many entrepreneurs in the recent years to generate higher revenue and growth into their business through their video streaming venture product.
That’s what makes streamhash so attractive because the entrepreneur can build their own startup and the consumers , through video on demand subscription, have the power to choose what they want to see and when they want to see.
