The COVID-19 pandemic has forced the whole world to embrace new ways of living impacting all the industries. The fitness industry is no different, the current pandemic has transformed the way most fitness centers operate which has led to the temporary closure of many fitness facilities across the globe.
Fitness studios that have spent years building up a reputed brand now face the difficulty of running classes, but you can leverage technology to get through this challenging time and engaging your community of members. The majority of gym chains including Gold’s gym and cult fit closed their doors to prevent the spread of coronavirus. Fitness centers have come up with creative live streaming fitness solutions to keep their members active: Live stream fitness classes so that students can join classes from anywhere in the world.
During this uncertain time, you can keep engaging your members who still want their studio experiences using live streaming. By mirroring your regular timetable, you can offer regular fitness classes at times where people’s lives are lacking their usual structure or when they demand convenient ways to cope up with their busy schedules. Live streaming is a great way to bring your members together and motivate them to work out and makes them accountable for their efforts.
Tips to Live Stream Fitness Classes for your Community
Staying engaged in a workout routine is a significant factor to improve physical fitness. Live streaming your fitness sessions allows your members the ability to exercise on their schedule. Besides fitness sessions in the gym, people can also take advantage of live online fitness classes if they are living far away from your gym and cannot make it to your classes. You can leverage live streaming services that allow you to stream fitness sessions over the Internet and users can sign up for your services to enjoy your fitness classes in the comfort of their own homes.
You can choose to broadcast your fitness classes live when:
- You want to expand your reach across your city and take your fitness classes to a global community.
- You don’t want to spend a lot of time on creating, uploading, editing, and managing your pre-recorded videos.
- You want to interact with your members in real-time.
- You want to monetize your fitness programs further.
Here are some of the tips to get started.
Keep Your Live Streaming Set up Simple
When live streaming fitness programs, you would need essential equipment like a digital camera, microphone, lighting, a platform, etc. depending on your requirements. If you are not ready to invest in a camera, you can start shooting with a phone, but make sure you choose a great quality smartphone with a good camera. Another beneficial tip is to invest in a tripod to keep your camera sturdy during your live sessions.
When you are just starting out, it is recommended to keep your live streaming set up simple which will lower the chances of any technical issues, and generally makes the whole process easier.
Select a Business Model
If you want to use live streaming for business purposes, it is important to choose a business model for your fitness platform. Implement the best monetization model for your live streaming platform so that you can ensure a good amount of revenue stream with your fitness programs.
Here are some of the common business models to consider when brainstorming about how to start a live streaming business.
The subscription business model allows viewers to access your fitness live streams by making monthly or yearly payments. Your members can access your classes in real-time when they subscribe to your services and once they stop paying the fee, they are no longer a part of it.
Pay Per View
Pay per view is another business model to generate revenue from your live fitness videos. To gain access to your content, you can allow your members to pay for the individual content they want to stream. This is a flexible monetization strategy where you don’t overwhelm your members by a contractual agreement. Moreover, you can charge a premium price according to the value of the training program offered.
You can offer your live fitness classes to your client for free where most videos are offered for free, but users have to pay to gain access to unlimited content. There are fitness brands that offer live sessions of training programs to their members for free. For example, planet fitness live streams their classes every day on Facebook and successfully prepares your fitness business for upscaling in the future.
Test Your Setup Before Going Live
A rehearsal before live streaming your fitness classes will help ensure you are not scrambling to set up the camera angle or audio when it is time to host your live sessions. Make it a practice to test your Internet connection as well to ensure that your bandwidth upload is consistent. You don’t want to have any delays or glitches when people are trying to connect with you in real-time. Test your camera and sound and make sure the audio levels are ideal. It is recommended to keep music at a lower volume to ensure that your audience can hear you clearly.
Live Broadcast Your Fitness Sessions
As your students’ join your live sessions, greet them just as you would do in a regular fitness class. Right before you begin, mute participants when you are talking so that you are audible.
Essential Features of your Live Streaming Site
After deciding on the important aspects, the next thing you need to decide is the features and functionalities of your live streaming platform. Here are some of the basic features you must consider integrating into your fitness live streaming platform.
The home page is the main page of your fitness platform that your users land first.
Registration and User Profiles
Allowing your users to register to your platform via their email id or social media account is an essential feature of your live streaming platform after registration, users will be able to create user profiles, save their favorite videos, etc.
The search function allows your users to find the videos easily based on their queries.
Secure Payment Integrations
Allow your users to pay for accessing your live streaming by integrating secure payment gateways like Braintree, Stripe, or PayPal.
Push notifications allow your users to notify about new live videos, training programs, and other useful updates.
Analytics is another important feature you must integrate into your live streaming platform. It helps you to analyze the performance of your live stream and analyze the user behavior.
The Admin panel is an integral feature that helps to moderate content, delete content, ban users, manage monetization, etc. effortlessly.
Choosing the Platform to Live Stream
If you want to use live streaming to power your fitness training programs, you need to choose the best live streaming platform. You can consider using social media platforms like Facebook Live, YouTube Live, Instagram, or Periscope to broadcast your fitness classes.
Another approach is to create a live streaming website to power your fitness business. If you want to build your live streaming platform on a budget, consider using white label solutions that are easily available in the market to develop your website. White label solutions are readymade solutions that help you create a live streaming platform in simple steps and in an affordable way. With readymade solutions, you can customize the script to add unique features to your website based on your requirements.
If you are looking for the best affordable live streaming solution, Streamnow is a professional live streaming script that allows you to create a fitness live streaming platform to connect with clients from anywhere at any time. Seamless live streaming, chat system, monetization, secure payment gateway, dynamic admin panel, native Android and iOS apps are some of the best features. With our live streaming software, you can hold interactive training sessions with one or many members simultaneously.
Live streaming is spreading its wings in every industry, including fitness and is becoming a norm. To start live streaming classes for your community, you need to have a clear business plan and leverage advanced technology to provide your members with high-quality live streams. Hope this guide gave useful insights on starting with live streaming your fitness programs to attract more members and grow your community. If you need any assistance in setting up a live streaming platform, we can guide you with the process. Please get in touch with us for expert guidance.