Video is the future of digital content and is highly useful for internal business operations. What is a better way than using videos to send updates, training tutorials, meetings, etc than with engaging videos? According to Statista, in the United States alone, over 85% of internet users regularly watch online videos.
Here is the percentage of internet users who watch online videos.
Video is no longer just another aspect of your overall marketing strategy. It is central to your marketing outreach efforts, especially your social media strategy. If you aren’t creating videos, you are likely falling behind the competition. For that matter, all businesses are investing in video content production and management. Whether they are used for entertainment purposes or video marketing, videos you create and upload to your website must be managed efficiently.
As the size of your video library increases to a certain extent, you will have to invest your time in choosing the right CMS for your video platform.
What is a Video CMS
Video content management system, commonly referred to as a video CMS is a software that makes the process of organizing all of your videos simple and centralized. Depending on the size of your video library, the need for a video CMS differs. Businesses with small video libraries won’t feel the need for a powerful CMS like businesses with a relatively larger video library. A video CMS is best adopted before your library expands and becomes large in size. Having a CMS or your video library is not just great for your users, but also great for your businesses considering the benefits including SEO.
Benefits of a good video CMS
When you create and manage videos on a daily basis, a powerful and secure video CMS is a necessity. By adding a video CMS, all essential and advanced features and tools can be gathered in a single place to achieve your goals. Here is why choosing the right CMS is really important.
Better support for larger media content
A good video CMS supports HD video files of large size and displays them preserving the original quality. Large files are handled differently than small files before they reach the server.
For example, a full slideshow presentation comes around 50 MB which is mostly the maximum upload size allowed by document hosts like Slideshare and SharePoint. Whereas, an HD video recorded on a smartphone can be as large as 200 MB for just two minutes of video. Mostly, lots of servers won’t support uploading more than one file by default.
Bulk uploading can be heavy on a server if not implemented properly. The right video CMS will make automation easier by offering an intuitive UI and API that developers can plug into. Simply put, a powerful video CMS platform supports large media galleries and displays them in high quality.
Efficient video delivery to end-users
If you don’t use a CMS for your video management, your videos are just hosted and the method of video delivery to end customers won’t be optimal mostly. Different devices demand videos to be delivered in a particular way to meet the compatibility. In scenarios where videos have to reach the viewers as fast as possible, better video delivery is especially essential.
To maintain the kinds of video management, different methods like video conversion, transcoding, and support for different streaming protocols are being adopted. The best method for optimizing both video quality and delivery time is video transcoding. Video transcoding essentially converts videos from one type to another. Likewise, a video CMS must also be able to efficiently convert the videos to the best-supported type on the go. In this way. you need not worry about manual conversions or other technical aspects of video delivery. You might have noticed in video platforms like Youtube how videos automatically switch to low-quality versions. This is a feature adopted by the Youtube CMS to ensure that videos are delivered with a little or no buffering.
Better search functionality
When users need to find particular videos from a collection of thousands of videos, a search box is the most convenient method of finding specific videos. This is done depending on the type of video CMS you are using. It makes finding videos easier by allowing you to add the metadata that it can read later, index, and query.
Depending on how specific you want the search to get, others can also perform searches inside the video itself. Video CMS can index the words using efficient word recognition and speech recognition technologies. With the right video CMS, the searches can be incredibly accurate, even if users don’t input the exact title of videos.
With a secure CMS for your video library, you can manage your videos by protecting your content on multiple levels. You can use secure methods to eliminate possible threats like domain lock, right-click protection, branding, watermark, etc. Additionally, you can also ensure the financial transactions that happen in your video platform if you monetize videos directly.
Makes embedding videos easier
Embedding video content is a common but necessary feature for any video CMS. A good CMS
allows you to share a video from any third-party location to your video streaming platform and then share it with multiple viewers. This brings in more traffic to your video site by gaining more views and clicks. Hence, look for a video CMS which will make the essential task of embedding videos a simple and trouble-free affair.
Facilitate social media integration
Almost 80 percent of the online audience is present on social media these days. Social media platforms help in giving more exposure and reach to your videos. Hence, attracting large viewership and engaging them on social platforms helps in building a good customer relationship which also increases brand loyalty. Choose a video CMS that facilitates easy integration of different social media channels to your video streaming platform.
The best video CMS platforms are not always the solution that offers a lot of features to the clients, but that allows you to customize the platform to meet their unique requirements. Some CMS restricts the access to code and compels you to use the platform as it is. Whereas, some other CMS platforms allow customization to different levels by giving full control over the end-user experience.
A video CMS helps to organize all your videos so you have a clear structure and your visitors can easily find what they are looking for. Choosing a CMS platform can be tricky. The content management system you choose must make your tasks easier and not complicate it. The best video CMS platform not only guarantees the above-discussed features but also provides much more.