YouTube vs. Own Video Platform: Which is Better for Enterprise Video Streaming?

YouTube vs. Own Video Platform: Which is Better for Enterprise Video Streaming?

Videos are taking over the internet and staking their claim on popular social platforms like YouTube, Facebook, Instagram, and Vimeo. A brand’s image is not complete without having an inclusive place to display your videos and other aspects of your awesome business. When it comes to the choice of a video sharing website, the obvious choice for most businesses is YouTube. 

YouTube has changed the way an average internet user searches and finds their favorite videos.  It’s free, facilitates powerful and intelligent search, offers solid analytical features for brands to track their viewership and ROI. However, all free video hosting services like YouTube are powered by advertisements and sponsorships. 

Benefits of Using YouTube Videos for Businesses

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The new marketing strategy is moving towards videos over static content and YouTube is emerging as a significant video streaming player. However, there are a lot of pitfalls on YouTube platform that contribute to the requirement to look for a better option-launch your OTT platform. However, being a video streaming powerhouse, YouTube has a lot of benefits and strong reasons why businesses prefer using it. Here are some of the benefits for brands to use YouTube to grow their business. 

Better Explore and Viewership

When it comes to the number of users, there is no real competition for YouTube in the industry. YouTube leads the industry with over 2 billion users constituting a major share of the entire internet users. For maximum reach and increased viewership for videos, businesses choose YouTube to promote their videos. 

Your Users Want to Find You on YouTube

Given the vast number of users leveraging YouTube to watch their favorite videos, brands need to establish their presence on YouTube. Make it easy for your target audience to find your business on YouTube which helps you gain a competitive advantage over other brands. 

People Prefer to Watch Videos

It is predicted that online videos will constitute over 82% of the entire internet traffic. One reason for increasing engagement in YouTube is that people prefer to watch videos than reading a blog post. Video platforms like YouTube make it easy for your content to be shared with your friends through social media platforms like Facebook, Instagram, Twitter, and other sites.

Search Optimization

YouTube is the second largest search engine on the Internet after Google. If you want to create videos crafted to suit a specific search query, it is great if you could upload your videos on YouTube. This will make sure your videos appear in search results on YouTube.  Ever since Google has acquired YouTube, the search engine seems to favor videos from YouTube compared to videos on other video websites. 

Running Advertisement Campaigns

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As YouTube primarily work on advertisements, the platform allows you to run ads on your videos to promote them. YouTube is easy to use and advanced ad platform that offers personalized support from an expert when you spend some money per day on advertisements.

Powerful Analytics Tools

YouTube is a winner due to its powerful analytics and reporting tools including statistics like the number of video views to advancement analytics features. Other video platforms like Vimeo also offer analytics, but you need to pay additional money to access the feature. Whereas YouTube offers analytics and reporting tools, both basic and advanced for free.

Why is YouTube Not the Best Bet for Enterprise Video Hosting?

Now that we have explored the benefits of YouTube as a video sharing platform for enterprises, let’s look into some of the major reasons why YouTube is not suited for enterprise video hosting. Even though these video sharing platforms benefit brands under some circumstances, some limitations make them short for your business goals. 

Content Ownership 

When you upload your videos to video hosting services like YouTube, you grant a non-exclusive global transferable license to the video giant where they hold the right to leverage, recreate, or distribute the derivational works of that video. 

Lack of Branding Opportunities

YouTube platform has a video player that is identical for all kinds of videos. While this particular feature is a strong foundation that strengthens YouTube’s branding, it is of no use for businesses trying to promote their brand to their audience. 

When embedded on your business website, YouTube videos will have its logo and a clear visible link to the platform would be an integral part of your video. This is why YouTube is not an ideal enterprise video hosting solution. A video solution that is suited for businesses must allow them to customize the style of players avoiding the type and content of the videos. 

Ads from Competitors in the Same Platform

Free video hosting services like YouTube are powered by ads, but one downfall is that the platform will also host ads from competitors to the same target market. Another advantage is that related videos are automatically suggested by Youtube’s algorithm when each video ends. Though this is not as recognizable as ads, it is also a result of paid advertising. It can lead to a competitor’s video getting more exposure and views. 

Lack of Transparency

YouTube clearly lacks the term of service that lacks transparency. The platform holds the exclusive right to stop providing services to your users without any prior notices. For example, if any copyright infringement happens from your side, this is sufficient to have your videos terminated. Before learning how to create a video platform like YouTube, it is important to incorporate these features into your video platform. 

YouTube is Public

While YouTube allows brands to share videos to a wide audience base, the major pitfall is that it is a public platform. By exposing enterprise videos on a global public platform like YouTube you are giving permission for everyone to download and use it the way they want. That is why you need to think about building your own video platform that allows you to share videos to a restricted user base and hold control over how you can access and download your videos. 

If you are thinking about how to create a video platform like YouTube from a business perspective, consider adding advanced security options for your users that allows them to protect their videos.

Lack of Collaboration Mechanism

YouTube doesn’t allow users to collaborate on videos. A video can be accessed from a single user account that has a specific set of credentials. Everyone who needs to work on that video has to access those credentials to edit it or preview it. The platform doesn’t allow users to have separate access to different videos in a particular YouTube account. For example, if a user has access to a single video, he/she will get access to all other videos in that account.

Support

Producing, managing, and distributing enterprise videos involves a lot of significant aspects. YouTube doesn’t offer any valuable support which is an important feature any enterprise video hosting platform must feature.

Building Your Own Video Platform- Best Alternative for Enterprise Video Hosting

Enterprise video websites must be fully functional platforms that support the unique requirements of every business. Building your video platform is the best bet for business video hosting if you are looking for a powerful, flexible, and customizable video platform. Launch your OTT platform the easiest and affordable way using a white label solution that helps you to start your branded video streaming business and earn revenue from the first day. With your own video platform, you can assure a simple process of uploading, customizing, managing, and delivering videos to your users across the globe. In this way, you can focus on your core business objects and send time on creating engaging videos for your audience base. 

Which One Should You Choose for Enterprise Video Streaming?

It greatly depends on what exactly you want to achieve with your videos. If you are looking to establish a powerful presence for your business online from the start, where you can connect with your target market and other video creators in a specific niche, YouTube would be a great option. However, if you have a business goal that revolves around heavy customization and monetizing your content, video hosting services like YouTube have their own shortcomings to fulfill your goals. That is when building your own video website is the best bet.

If you are serious about meeting your business goals and generating leads, you can start hosting your videos with our solutions, the best way. Get in touch with us to know more about our video streaming solutions.

Why YouTube-like website has Revolutionary Startup Trend in 2019?

Why YouTube-like website has Revolutionary Startup Trend in 2019?

Undoubtedly, the kind of reach an audio visual content gives in a short time is incomparable with any other content format.  Videos are easier to remember, and anyone watching a video can grasp information more readily than reading lengthy textual content. That’ why we remember every scene in the movies we see days ago but forget what was written in a textbook that we read a day ago.

Videos are everywhere. From marketing, entertainment, to online learning, they have made an inseparable connection with the audience and so do the popular video platforms. Who doesn’t know YouTube, Netflix, Vimeo, or Hulu?

Out of all the popular video platforms, YouTube has a very special category with over 1.8 million monthly users. This platform is neither different from Netflix or Hulu, nor it is the same in many senses. Just open YouTube and see if there is a single niche that YouTube does not cover. The particular platform has everything to attract the audience, brands, businesses, creators, advertisers, and probably aliens from Mars as well.

Why YouTube is so special? Is it a great idea to start a video sharing platform like YouTube in 2019? A videos sharing platform like YouTube, which gets over 1 billion hours of watch time daily has to be a special one.

To understand that, we have to consider the trends associated with video content format, video sharing platforms, video content creators, and the businesses that rely on videos for marketing and brand education. Below are 8 reasons why a videos sharing platform like YouTube is a sagacious businesses idea in 2019.

1.    The popularity of on-demand video content

The growth and acceptance of YouTube by the masses are because of the video and acceptance of Video content format by the same mass. Today, the VOD content has a worldwide market of over $30.5 billion and it is expected to grow over $37.4 billion by 2023. As compared to 2018, there has been an upsurge of 4.7% in the total number of worldwide consumers of VOD content. It’s 1,773.3 million with a penetration rate of 24.1% to be exact.

When something is in such great demand and is being accepted insanely by the masses, it takes no time to deduce that just YouTube, Netflix, Hulu, or Amazon prime are not enough to cater the demands. The market has got enough space for many more VOD platforms that can cater to worldwide consumers.

If you still think, VOD is not very popular then be advised that a YouTube user is 3X more likely to watch a video tutorial than reading the textual content about the same. Who does not know the famous video on YouTube, “Gangnam Style”. This video became so viral that its upsurge literally broke YouTube’s video’s view counter.

In short, the main content format on YouTube, VOD, is itself a great content format capable of attracting the entire globe. A platform like YouTube would definitely be a great idea for VOD content publication.

2.    Acceptance of live gameplays streaming

Live streaming on YouTube is still an infant feature, which they introduced in 2016. Within a very short span of time, the particular video content format penetrated the masses like a virus. As a result, the year of 2016 recorded an upsurge and 81% of the entire internet was seen watching more live videos as compared to 2015.

Today, live streaming has become one of the major content formats on the video-sharing platforms that support both VOD and Live content. Out of all kinds of live content on video sharing platforms, breaking NEWS makes the most with 56%, where events and concerts make up 43%.

In all this, a new genre of live video gameplays is flourishing. YouTube and Twitch are the most popular platforms to watch live video games. It does not mean, a new platform with the same niche cannot make a good profit. For your knowledge, even Facebook and Vimeo have started streaming live gameplay. At any time, You would find millions of people watching games on YouTube and Twitch.

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Not just that, new platforms like IGTV of Instagram and Nimo TV are gradually grabbing a fair share of viewership. Twitch has grown to become a multi-billion company in just the gaming niche. You should know that the majority of the viewers in the live gaming niche are the millennials. There is no better businesses idea than offering live gaming on your video sharing platform today.

3.    Growing fame in label-less video production

YouTube allows general users to create channels, build audience-base through free channel subscriptions, and share video content with anyone on the platform. YouTube is not just any platform but a social media network that uses video to connect. When one-third of the internet is watching videos, there could be a no better option to connect them.

That’s where a platform like YouTube gives equal opportunities for everyone to create, share content, and become famous within a massive community. We have seen YouTube-base creators making it to the mainstream media after the grown fame.

The platform gives an ability to create independent content without relying on a label. You don’t have to be a video production company to upload videos on YouTube. This public availability of the platform is the biggest reason for its success. It is a perfect inspiration for building a similar platform that offers a similar level of access to everyone. If you still doubt, gaming is not a good niche to start your platform, be advised that 5 out of the top ten YouTube stars in 2018 are gamers.

4.    Recognition of video marketing and Video Ads

When something is as big a YouTube and the majority of the internet is available on it, it’s obvious that it would attract marketers and Advertisers. The major section of revenue for YouTube comes through ads only.  It offers various types of Ads that get immense traction.

It uses both banner Ads and video ads to maximize the chance of a conversion. It also uses special Ads combined with both Banner and video-based targeting. Just check out the following Ads from YouTube, you would comprehend the kind of Ads you need to incorporate on your own video sharing platform like YouTube.

There are mainly two types of Ads which are further customized to fit into various scenarios -YouTube Banner Ads and YouTube video Ads. Here are few of the Ad customizations, which will give your own video sharing platform better ways to make money:

In-roll Video Ads (Only Videos) :

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YouTube Hybrid Ads (Banner Video + Top Banner):

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YouTube Hybrid Ad (In-roll video Ad + Embedded Banner)

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Today, YouTube has doubled the number of Ads it shows. This single revenue model is making trillions for the company. Marketers are being attracted to video Ads as even they know that video is the future. More brands and companies these days have separate plans for video advertising. It’s a perfect time, to launch your video sharing site like YouTube, and claim the massive Ad revenue.

5.    Escalation of brand collaboration with creators

Brands are taking a keen interest in the independent creators on YouTube and other video sharing platforms like Twitch, Nimo TV, Vimeo, Daily Motion, etc. They know these creators have some massive follower’s base and they can influence their buying decisions.

The same influence can also be used to promote a certain brand, which encourages businesses to connect with as many famous creators. These famous independent creators have a much stronger hold on their audience, and they have actually proven useful to the brands. As a result, more and more brands are connecting with them.

This upsurge in the connection with brands through paid partnership, collaboration, and sponsorship is encouraging new creators to join the league.  In short, the entire mechanism is boosting the growth of video creation as a career and the need for more video sharing platforms in different niches.

6.    Evolution of web development technologies

One of the major factors that make a website like YouTube an accessible business idea is the grown ease of website development. With technologies like clone scripts, the entrepreneurs today don’t need to develop the websites from scratch.

The clone scripts have eliminated the need for re-inventing the wheel by offering ready-made websites and other applications. With this readiness, the clone scripts cost 100 times lesser than the development from scratch.

If you want to develop the complete suite of YouTube-like website, it would cost you around, $100,000, about, 6 months, and a team of at least 10 experts on various technologies. On the other hand, a typical clone script comes priced as low as $500 for the website and $1500 for the whole suite with mobile apps. Moreover, it takes only a few hours to set up your platform using the clone script.

Today, you don’t have to ask anyone how to set up a website like YouTube. You can simply purchase a YouTube clone script and set it up according to your needs. The best YouTube clones come as open-source code and with self-hosting capabilities. They give you complete control over your platform across all the channels.

In short, the cost of platform development has grown too low. You don’t have to spend a fortune anymore. If you don’t believe me, check out my article I have written abouthow to set up a website like YouTube at low cost”.

I have explained how YouTube works, how it earns, and how you can develop a similar website like YouTube with all revenue channels intact. Having said that, YouTube’s Revenue model is also a big reason for its success, and it is still a perfect model to start your own YouTube-like site.

7.    The popularity of Hybrid video revenue model

YouTube uses its Hybrid Revenue model to make money. You already know it uses Ads, but there are some more channels that make a significant share of YouTube’s total earnings.  So if, you think you can run a business like YouTube, including the following three revenue model is a must-

  • Ad Revenue: We saw back in the previous points the kind of ads YouTube uses. So it shares the Ad revenue with the creators.
  • Subscription Revenue: YouTube also runs subscription plans to make extra revenue. What’s special is it uses two types of subscription revenue. One is from the users to use the platform without seeing any Ads. While other is channel wise subscription for creators, where their subscribers purchase their memberships to support their favorite creator.
  • Transaction Revenue: in addition to the free Ad-based and premium subscription-based content, YouTube also offers some extra-premium content. These are separate individual paid content. It lets users pay only for what they want to watch if they don’t want to subscribe to the premium plan on YouTube Red.

The hybrid model is a whole in itself. It incorporates the positive aspects of all popular revenue channels and makes a balanced use to attract every kind of user. This is one of the top reasons for YouTube’s success in all age group, nations, and kind of consumers.

We have seen many new platforms becoming successful with this same model. For example, twitch. There is both free and premium content on Twitch.

8.    YouTube is growing sterner to make money

Started with a controversy erupted after Logan Paul’s infamous dead body filming incident, YouTube took a bitter turn post removing the creators from its Preferred ad program. Google made it clear that it’s not going to monetize every other content on YouTube, and from now on, it would be going to be tough to make money. It introduced stricter monetization policies, which made many creators lose their already acquired monetized status.

In short, YouTube is no more as accessible for creators as it used to be. This has made many creators looking for alternative ways to make money. While few of the biggest creators have started their own video streaming platforms, many are still looking for new platforms to extend their income.

In all this, your own YouTube-like website might come as an advantage, and there is a higher chance that it would gain some enjoyable traction with a correct approach.

To Conclude: It’s a Huge Market

You might ask if YouTube is already this popular, how your site would compete with it to get traction.

Here is the thing. You don’t have to and you should not compete with YouTube. The online market for video streaming is full of various other platforms as well. However, still, they are making some great profit. For example, despite the fact that gaming on YouTube is also quite popular, Twitch is still performing exceptionally well.

Key is not competing with the giants but offering what they are not offering. Don’t be YouTube, be what it’s not. Even YouTube has an array of drawbacks if you look carefully. You can capitalize on these drawbacks and devise and unique business plan. For example:

  • If monetization on YouTube has become strict, you offer a more flexible monetization.
  • If YouTube lacks a niche, you start a platform in a particular niche. Example, cooking, art, etc.
  • If YouTube is full of various Fake and unethical content, you can offer a more curated platform.
  • If YouTube is too big to track everything, you start with a small platform first.

There are business opportunities in the drawbacks of your biggest inspiration. You just have to identify your own set of opportunities and offer a platform that addresses them. Users today are not limited to entertainment alone. There are infinite niches to focus on and cater to the consumers. If you still think, you can’t survive when YouTube is already there, think how Netflix, Amazon, Hulu, BHO, and others are co-surviving. Pick a niche, build your site, and start uploading today. Our YouTube Clone script will get the website development part covered for you.

How to make a website like YouTube using StreamTube?

How to make a website like YouTube using StreamTube?

It is certainly noticeable that YouTube has taken over the world by storm in the modern era. Other platforms such as Netflix and Dailymotion are widespread as well but YouTube with its startling features and unparallel user-friendly attributes is the portal admired by most of us.

Being the torchbearer and the source of education, entertainment, news and gossip YouTube is definitely a platform which has been accepted by all and sundry. YouTube, unlike other platforms do not ask for a subscription from the viewers. It is probably one of the only places from where video streaming is legally free.

How to make a website like YouTube?

Certain website owners look to implement a YouTube like portal which would be able to collect revenue as well as attract internet savvies to an excellent and superlative content.

Generating a YouTube clone might be familiar to most, but it also asks for a lot of patience and composure if you want to learn how to make a video sharing website like YouTube.

The setup might be expensive but the quality remains uncompromised. Video CMS software such as StreamTube creates the best YouTube clone in the market at the moment sticking to the goal of creating a flawless platform which would be beneficial for both the website and its viewers. Sharing videos, commenting on them and even saving them is only possible on a platform similar to YouTube.

Revenue is basically collected from viewers indirectly and advertisements with a direct approach. One can obviously monetize through a variety of schemes which had been commenced by YouTube clone makers. These are basically payment portals which are also a reflection of YouTube payment gateways.

Pre-rolled advertisements which are obligatory start playing once you would click on the thumbnail. You won’t relish an option here since you wouldn’t be given any. One has to watch the advertisement to attend the video.

Who can be your target customers?

Target customers must either be the ones who are on the prowl across the internet to watch their favorite video, sport or flick or the crowd which includes video developers, brands who upload clippings which are most recent and are again of utmost value. Marketers have not been in the spotlight much but even they provide commercial video content which kicks off at the beginning of the videos.

Target customers can also include ones with the question of how to create a website like YouTube.

Related Content – How to create a website like YouTube

How to make a website like YouTube for free or with a very low expenditure?

Creating a YouTube clone using PHP Video CMS is a common task carried out by many software solutions around the globe. WordPress would equip you with themes which can be both free and chargeable according to your urgency.

A video sharing website or a YouTube clone can achieve its goals if certain norms are maintained. These include:-

  • An exclusive collection of videos with charismatic content.
  • Designers must be allowed to earn from videos.
  • Escalation for branding.
  • Playlists of videos must be created, watched and shared time to time.
  • Search options are agile and user friendly

The price of getting a YouTube clone to work solely by manual means would range more than a thousand dollars; whereas there are certain PHP Video CMS which will facilitate you to initiate an unharmed YouTube clone with a cost of around four hundred dollars. Customization, according to the requester will incur a different charge altogether.

Video CMS such as StreamTube contain a video distributing script with a dedicated admin panel offering more than one input layouts for the benefit of users. The CMS besides being robust and authoritative is also laid out to handle an enormous amount of data.

StreamTube guarantees to generate traffic through certain inclusions while designing the website and also allows the requester to customize the website which would meet their own demands.

Related Content – How to Live Stream on YouTube

With a rooted business ideal, payment gateways and customizable characteristics StreamTube leads the market of the video CMS industry. PHP is the technology over which websites are designed at StreamTube.

Creation of a YouTube clone is also driven by factors such as Domains, Branding, Hosting and Marketing Websites. An unharmed web domain accompanied by online hosting is an extraordinary feature which cannot be ignored while generating an e-commerce site is availed by public.

The choice of a domain name must be straightforward so that it can easily be recollected and should be catchy enough to turn it into a brand with time. One can also prefer readymade scripts in place of tailored websites.

Branding is as crucial as selection of Domain since it grants uniqueness to the website among other competitors. Uploading viral videos can also be constructive since users are attracted to them in general once they come across these videos.

Acknowledge StreamTube as an innovation which can create an exclusively personalized video streaming and sharing site for you. If you are looking to create a video streaming platform based upon a niche or you are inquiring about how to make a video sharing website, this is the best solution to all your concerns.

How to Create a Website like YouTube?

How to Create a Website like YouTube?

It is certainly noticeable that YouTube has taken over the world by storm in the modern era. Other platforms such as Netflix and Dailymotion are widespread as well but YouTube with its startling features and unparallel user-friendly attributes is the portal connived by most of us. Being the sole antecedent and the source of education, entertainment, news and gossip YouTube is definitely a podium which has been accepted by all and sundry. YouTube, unlike other platforms do not ask for a subscription from the viewers. It is probably one of the only places from where video streaming is legally free.

Certain website owners look to implement a YouTube like portal which would be able to collect revenue as well as allure internet savvies to an unblemished and superlative content. Generating a YouTube clone might be familiar to most, but it is also asks for a lot of patience and composure. The setup might be expensive but the quality remains uncompromised. Video CMS software such as StreamTube creates the best YouTube clone in the market at the moment adhering to the goal of creating an impeccable website which would be beneficial for both the website and its viewers. Sharing videos, commenting on them and even saving them is only possible on a platform similar to YouTube.

Related Content – YouTube Business Model

Revenue is basically collected from viewers indirectly and advertisements with a direct approach. One can obviously monetize through variety of schemes which had been commenced by YouTube clone makers. These are basically payment portals which is also a reflection of YouTube payment gateways. Pre-rolled advertisements which are obligatory start playing once you would click on the thumbnail. You won’t relish an option here since you wouldn’t be given any. One has to watch the advertisement to attend the video.

Target customers must either be the ones who are on the prowl across the internet to watch their favorite video, sport or flick or the crowd which include video developers, brands who upload clippings which are most recent and are again of utmost value. Marketers have not been in the spotlight much but even they provide commercial video content which kicks off at the beginning of the videos.

How to build a website with minimum expenditure?

The task which was considered harassing is nothing close to insurmountable anymore. Creating a YouTube clone using PHP Video CMS is a common task carried out by many software solutions around the globe. WordPress would equip you with themes which can be both free and chargeable according to your exigency. It is crucial to realize the category of portal one is asking for before the commencement of development and designing. A video sharing website or a YouTube clone can achieve its goals if certain norms are maintained. These include:-

  • An exclusive collection of videos with charismatic content.
  • Designers must be allowed to earn from videos.
  • Escalation for branding.
  • Playlists of videos must be created, watched and shared time to time.
  • Search options are agile and user friendly

The price of getting a YouTube clone to work solely by manual means would range more than a thousand dollars; whereas there are certain PHP Video CMS which will facilitate you to initiate an unharmed YouTube clone with a cost of around four hundred dollars. Customization, according to the requester will incur a different charge altogether. Video CMS such as StreamTube contain a video distributing script with a dedicated admin panel offering more than one input layouts for the benefit of users. The CMS besides being robust and authoritative is also laid out to handle enormous and comprehensive amount of data. StreamTube guarantees to spawn traffic through certain inclusions while designing the website and also allows the requester to customize the website which would meet their own demands. With an ingrained business exemplary, payment gateways and customizable characteristics StreamTube leads the market of the video CMS industry. PHP is the platform over which websites are designed at StreamTube.

Related Content – How Much Money Do YouTubers Make

Creation of a YouTube like clone is also driven by factors such as Domains, Branding, Hosting and Marketing Websites. An unblemished web domain accompanied by online hosting is an indispensable feature which cannot be ignored while generation an e-commerce site availed by public. The choice of a domain name must be straightforward so that it can easily be recollected and should be catchy enough to turn it into a brand with time. One can also prefer prefabricated scripts in place of tailored websites.

Branding is as crucial as selection of Domain since it grants uniqueness to the website among other competitors. Uploading viral videos can also be constructive since users are attracted to them in general once they come across these videos.

In conclusion, Video CMS software is definitely one of its kind and of course considered to be a boon for the ones looking to clone YouTube.

How to make a website like YouTube using StreamTube?

YouTube Business Model – How does YouTube Make Money

YouTube’s origins were rooted in a very different foundation to the one that upholds it today. It was started as a dating website in February 2005 by Steve Chen, Chad Hurley and Jawed Karim. Over the years, however, it has evolved into a site exclusively for video sharing. Today, YouTube is the world’s most popular and most populous video sharing website and the second most used search engine on the internet. Over a billion video consumption hours are clocked daily on the platform and over 400 hours of content are added to it every minute of everyday. YouTube’s most striking facet is that it speaks to a global audience, being available in 76 languages. It is used by individuals, celebrities and brands big and small, and boasts a universal appeal. But as much as it has done for the global video community, few people know the answer to this pertinent question: how does YouTube make money?

The answer? Intelligently.

The YouTube business model is underpinned by a variety of revenue streams, which the platform cleverly integrates to form a singular proposition for users. Inspired by the YouTube model, a crop of excellent next-gen video sharing websites has emerged. Some of these have been specialised, focused on niche topics like cooking and baking. iFood.tv, for example, is a close-knit community of cooking enthusiasts who share recipes with each other. Other platforms have been more mainstream, inviting videos across an array of topics to be featured. The primary growth engine for this cult phenomenon has been the rise of turnkey frameworks in the market. StreamTube, a video sharing technology, has gestated thousands of video sharing brands, world over. The deftly developed technology offers technology newbies a superior framework at a fraction of traditional launch costs.

Before we dive into how YouTube makes money, let’s understand how YouTube really works.

An Insight Into YouTube

You’re probably already familiar with the mechanics of YouTube, but if you aren’t, here’s a brief run-through of what the platform does and how it serves users. YouTube, a Google-owned entity, is a video sharing platform that enables users to upload videos, create their own channels, follow fellow users and share and comment on content. It also allows established content creators to monetise their content via advertising. Video consumption for users is free. Aside from its video framework, YouTube has also branched out into music and games, providing exclusive exclusive platforms for each.

The YouTube Business Model

Interestingly, YouTube doesn’t spin its margins from viewers; access to its content is free of cost. Its business model stems from its massive base of 30 million daily visitors. The fact that the platform garners so many eyeballs has presented several monetisation opportunities to YouTube. Most of these are some form of advertising, where advertisers, content creators and YouTube gain predetermined shares of revenue. Recently, YouTube has launched its first subscription model, a product called YouTube Red. The premium platform charges members a reasonable membership fee for access to exclusive content and privileges. The YouTube business model has proved massively successful and has been emulated by several smaller brands across the globe. StreamTube, for example has inbuilt monetisation tools that allow entrepreneurs to select a monetisation strategy that suits them.

Route 1. Advertising and Sponsorship’s

Sponsored Videos

YouTube is an ideal platform for advertisers, because its reach is vast and broad. Sponsored videos in particular, can be crafted as native advertisements, slipping into the content ecosystem on YouTube seamlessly. Unlike advertisements, sponsored videos can garner individual interest from users if created well. For sponsored videos, an advertiser pays YouTube depending on how many views the sponsored video has received.

Pre-Roll and Mid-Roll Advertisements

You’re probably well acquainted with the annoying pre-roll ads that play before a video on YouTube. These are embedded advertisements that have been placed by advertisers. The great thing about ads is that they can be effectively targeted at specific user groups based on preset criteria. Ads come in various formats; pre-roll and mid-roll are two of the most popular. Pre-roll implies an ad being placed before the start of a video and mid-roll indicates a video being interrupted by an ad in the middle. Advertisements are usually charged to an advertiser based on how many views an ad receives. A certain percentage of this cost is paid as remuneration to the content creator whose video the ad was placed in. You may have noticed a ‘Skip Ad’ option on YouTube. If a viewer does indeed skip an ad, an advertiser is not liable to pay for the view at all.

Home Page Banner Advertisements

If you’ve logged into YouTube from your desktop, you’ll know that the landing page that opens is a repository of diverse content. Research suggests that video placed on a landing page can multiply conversions up to 80%. Thus, YouTube capitalises on the value of its landing page by charging advertisers a premium for ads placed there. The banner page can accommodate content in a plethora of formats and is a useful tool for advertisers.

Route 2. YouTube Red

Taking a leaf out of Netflix’s book, YouTube has launched its own premium subscription service called YouTube Red which offers users an elevated entertainment experience on YouTube, YouTube Music and YouTube Gaming. YouTube Red, priced at $10 per month, provides the following benefits:

  • Ad-free experience
  • Access to exclusive, locked content
  • Offline consumption
  • Screensaver play
  • Audio mode
  • Free access to Google Play Music

Route 3. Monetised Content

YouTube has collaborated with some of its prime content creators to created gated viewership for select channels. Those content owners who own coveted content on the platform now have the option of charging a subscription rental for their channel. YouTube and content creators are thought to share subscription revenue on a 45:55 basis.

The YouTube business model rests on volumes. If you’re new in the video sharing space, you may not have a formidable user base to support your advertiser universe. Until you’ve built up a sizeable set of users, employ alternative monetisation tools. Leverage sponsored videos, subscription services and premium content layers. Consider giving a free trial of your platform to lure users, and be sure to source excellent content that will keep your viewers coming back for more.

Youtube Live Streaming vs Facebook Live Streaming

Youtube Live Streaming vs Facebook Live Streaming

Live streaming has become a veritable sensation in technology circles, with the bigwigs of communication technology vouching for its relevance and potential. With the likes of Facebook and Google investing millions of dollars in live video features, live streaming has snatched the spotlight from its erstwhile, significantly larger counterparts like archived videos and on-demand content. Streaming has revolutionised the way that users seek content. Live streaming has been commoditised and a host of companies are jumping on board to make it a regular feature in their communication plan. Regardless of the nature of your communication, a live feed can be tailored to fit your content effectively.  

Today, we take a look at two technology behemoths who have taken the live streaming industry by storm: Facebook Live and YouTube Live.

Facebook Live Video Streaming

facebook livestream

Facebook Live is an intelligent extension to the Facebook core service. With the potential to tap thousands of people at a time, the Facebook Live service instantly notifies those following a page about the start of a live feed, drawing immediate users. The Live service is fairly simple on Facebook. The live streaming feature can be started from any Facebook-supported device and the system is as simple as posting a status message. However, it is important to note that live streaming is currently only supported on Facebook pages, not on personal profiles.

Initiation Process for Facebook Live Video Streaming

  • Create a Facebook account
  • Verify your account
  • Create a Facebook page
  • Set your video bit rate at or below 2500 Kbps
  • Set your resolution at or below 1280 x 720
  • Establish frames per second at 30
  • Configure relevant video and audio sources
  • Install encoding software
  • Visit page and select ‘Publishing Tools’ > ‘Video’ > ‘Live’
  • Enter the stream URL generated by Facebook into your encoder
  • Enter a description overleaf
  • Select ‘Go Live’ to kickstart your Facebook live stream

Merits of Facebook Live Video Streaming

  • Facebook has a pre-built audience
  • Facebook Live API is compatible with avant-garde cameras
  • Facebook Live API pairs high-quality cameras with its inbuilt workflows

Demerits of Facebook Live Video Streaming

  • Facebook Live content is not indexed in search engines
  • Search engine optimisation becomes challenging as a result
  • Facebook searches for live streams can be ineffective and complicated
  • Older Facebook live streams can get buried under heaps of newer content
  • The video interface on Facebook is no patch on specialised interfaces like YouTube
  • The upper resolution limit sits at only 720p HD and not full HD
  • The upper bit rate limit sits at only 2500 Kbps
  • A Facebook live stream cannot exceed 90 minutes
  • Facebook does not extend monetisation avenues to broadcasters

YouTube Live Video Streaming

youtube-live-stream

Google’s very own live streaming platform, YouTube live is a much more conducive live broadcasting tool than Facebook Live. And while it’s fairly basic, it has myriad features packed into its folds.

Initiation Process for YouTube Live Video Streaming

  • Create a YouTube/Google account
  • Verify your account
  • Create an additional AdSense account if you plan on embedding your stream on another webpage
  • Connect your camera or webcam to your laptop or desktop
  • Click on ‘Stream now’ to begin streaming
  • Alternatively, select ‘Events’ to schedule a live event
  • ‘Events’ lets you augment the quality of your YouTube live stream by using superior cameras and encoders

Merits of YouTube Live Video Streaming

  • YouTube live streams are indexable on search engines
  • YouTube live streams have the potential to stack quite high on Google as well as other engines
  • The browsing experience on YouTube is easy and user-friendly
  • YouTube has been developed to be be a forever archive of videos whereas Facebook is skewed towards current content
  • YouTube Live API allows concurrent streaming across services and also allows the integration of apps with YouTube live stream

Demerits of YouTube Live Video Streaming

  • YouTube live streams can result in a loss of content control due to its advertising policy
  • YouTube ranks amongst the most-blocked services in the world

Other Live Video Streaming Providers

While Facebook and YouTube are amongst the most recognised live streaming providers in the world, they are only symbolic of the vast opportunity that exists in live streaming today. For entrepreneurs and marketers who are in search of a more augmented, professional live streaming experience, a tailor-made platform could work best. By opting to host your own stream, you can leverage novel monetisation techniques, diverse concurrent live streams and personalised features. Exclusive turnkey frameworks can help in the following ways:

  • Monetisation of live streams
  • Absence of competition on the same platform
  • Gated access to specific geographical regions
  • Use of custom videos
  • Concurrent broadcasts
  • Preservation of content rights
  • Specialised technical platform support

Most exclusive live streaming frameworks encompass all of the aforementioned features at a certain fee. The pricing for these platforms varies greatly; while some are built for bigger businesses, others are built for smaller ones.

Here are the top 5 turnkey frameworks in the market.

Ustream

Ustream is a high-standing live streaming provider and has been leading the market since its launch.

Key Features

Ustream offers security features, embedding, playlist controls and social links. The framework also provides marketing intelligence, lead capture and analytics. Ustream comes with an API that allows streamers to navigate their content; in addition, it hosts a Player API and Channel API that control customisation.

Livestream

Livestream is rooted in inclusive integration. Along with its framework, it also offers hardware such as encoders and cameras to power an end-to-end installation.

Key Features

Livestream offers analytics, custom support and tracking tools, although these offerings are differentiated across pricing plans. The Livestream API framework is divided into three classes: API tools, Channel API and Player API, which work together to let you personalise, control and tweak your streams.

Brightcove

Brightcove has been designed especially for mid-range to larger businesses. It offers an array of monetisation tools as well as transcoding technology. The platform is directed at businesses that provide media and over-the-top content.

Key Features

Brightcove provides ad-block technology, lead capture tools and integration features that plug into partner platforms. Brightcove houses a Media API as well as a host of other APIs that underpin the product categories of Brightcove.

Wowza

Wowza has two primary offerings: Wowza Streaming Cloud and Wowza Streaming Engine.

Key Features

Wowza Streaming Cloud is a cloud-based streaming tool that upholds 4K streaming, security features and a white label service. Wowza Streaming Engine is a software that lets you establish a streaming framework on your own servers.

StreamNow

StreamNow is a versatile, inclusive software that has made waves in technology communities across the globe. Designed exclusively for small and mid-sized businesses, it is an ideal combination of utility and aesthetics. Plus, it is affordable and can be set up swiftly.

Key Features

StreamNow offers superior live streaming quality, customisation features, a sturdy admin console and fluidity across devices and operating systems. Its technology stack, which includes WebRTC, Node.js and Bootstrap, rivals some of the best live streaming frameworks in the world. StreamNow can be plugged into your existing technology stack.

Whatever your budget, objective and size, there’s always a way that you can use live streaming to build your business. Pick a live streaming technology that complements your business and get started on your journey.