If you are running a business, you must continually think of innovative ways to get your products and services in front of your target audience. Leveraging YouTube for your business is one of the cost-efficient ways to grow it if used as a part of your marketing strategy. The biggest brands and top marketers leverage the platform to stay at the top of the industry. If you have got a YouTube channel that is bringing in a decent amount of viewership and engagement, you must think about turning it into a video sharing platform.
Video streaming is the future and streaming services no longer serve just as a platform for watching movies and TV shows, they have completely transformed consumer demand for video consumption. According to the Digital Media Trends Survey by2018 by Deloitte, over 48% of all United states that over 48% of the consumers in the United States stream videos every day or week.
If the idea of a video sharing platform sounds great, make your own website like YouTube to leverage its potential. If you already have a popular YouTube channel, creating a video streaming platform can be a continuation of what you are already doing. All you have to do is to take videos with more views and engagement from your YouTube channel, organize them for easier consumption, and create a rich video library.
But how can you do it? For example, Tim Milgram, a renowned cinematographer and a dance choreographer who has over 3 million subscribers on YouTube built a standalonevideo sharing platform to sell his dance masterclasses.
He uses this video sharing platform to teach online dance classes to a global audience for a monthly subscription. The world’s best choreographers join the online classes to teach a wide variety of dance numbers like Jazz, Hip hop, technical styles, etc. from beginner to advanced level.
Why make a website for your YouTube channel?
If you have a couple of great videos ready, starting a YouTube channel is easy and you can have a good number of subscribers as well, all thanks to the widespread popularity of YouTube. Your business marketing success greatly depends on your ability to communicate effectively with the widest possible global audience. With more than 2 billion monthly active users especially tuning in from mobile devices, YouTube is one social platform where your audience is. Not only having a YouTube channel will help you create brand awareness for your individual brand or business, it will also allow you to generate new leads and grow your email list.
While many content creators create the best quality videos with a lot of views, the ever-fluctuating revenue generation programs do not provide a fair share of the revenue creators really deserve. For the same reason, content creators look forward to creating their own video streaming platform and branded websites which give them complete ownership of their content and control over the revenue generated.
Let’s look into more reasons why YouTubers must consider how to make a website for YouTube channel.
Unlike social video platforms like YouTube that offer very little opportunity for branding, video sharing platforms provide a lot of room to popularize your brand and get started with your branding activities. Having a video sharing platform for your business also allows you to run customized powerful campaigns with relevant call to actions, or diverting users to your landing page, and converting to your loyal customers.
Running a YouTube channel doesn’t allow you to customize the video player giving the video creator no control of the video recommendations or other aspects that might appear in the video players during or after the playback. However, if you make your own website like YouTube, you can enjoy complete control over the branding and customization of the video player and provide options to publish videos into personalized embeddable players with subtitles and captions according to your requirements.
Considering how to create a website like YouTube offers you full ownership of the content and provides a white-labelled customizable video solution. These solutions feature content management, which helps in organizing and managing videos, tracking the metadata like title and descriptions more effectively. The content management feature helps in uploading videos, editing, and makes organizing videos simple and efficient.
Video sharing platforms come with powerful analytics features that helps you to track all important metrics to measure the performance of your videos. You can get significant insights on bandwidth communication, subscriber count, watch time for individual videos, demographics, user engagement activities, etc.
Video marketing is essential for driving sales and growing your business. Engaging customers through videos increases your brand exposure while engaging your users with relevant content. Video sharing websites display and recommend videos based on the browsing history of users, driving them deeper to your video platform to increase your brand exposure, ultimately driving more revenue. Video sharing platforms also feature dashboard, viewer statistics, user engagement activities, audience timeline, etc.
More ways to make money
The end goal of any content creators, freelancers, or businesses is to earn profitable revenue. Video sharing platforms offer more monetization options for content creators than video platforms like YouTube. Here are some of the ways you can make money with your video content.
While YouTube offers subscriptions that are great for content creators to make money when starting out, the platform often rolls out newYouTube partnership program rules that put restrictions on the revenue share that creators can claim. However, hosting content on your Video sharing platform allows you to run a subscription revenue model where users can pay for accessing your content monthly or yearly. This allows you to have control over the revenue you generate.
YouTube deducts over 40% of the advertising money earned from video ads placed on your YouTube channel which is a lot for beginner-level content creators. However, if you make a website for your YouTube channel, you can keep all the advertising revenue to yourself. You can also implement your own ad types including skippable ads, non-skippable ads, dynamic ads, third-party integrations, etc.
You can also implement a pay-per-view monetization strategy where you allow your users to pay just for the individual content they want to watch. This monetization model provides content creators with the flexibility to make more money while offering a satisfying viewing experience to your end-users.
Content sponsorships can work as a scalable option for making money that can pay out big. If you accept sponsorships for your videos, consider placing relevant ads to give maximum exposure. Video creators can also consider placing sponsor’s logos in the video player to increase exposure.
Video sharing platforms feature content protection integrations that offer end-end security with AES encryption, paywall integration, etc. so that you can securely stream your videos over the internet and protect your content from unauthorized third-party access.
Steps to smoothly make the transition from YouTube to your own Video sharing platform
Now that you know why it is important to consider how to make a YouTube-like website, let’s look into the steps you need to follow to make the transition from a YouTube channel to your own Video sharing platform.
Devise clear content plans
When you are transitioning from your YouTube channel to your own video platform, clearly outline the content you are going to offer to your target audience. Your content plan must define the look and feel of the content, how the free and paid content would be, how your content would bring extra value to your viewers. When devising a content plan, there is no one-size-fits-all rule, you will have to customize the plans, according to the requirements of your viewers and your business goals.
As it is your own video platform, you can have full control over the content you create. You can also choose any niche according to your needs and preferences or anything that your viewers will love. When you are creating videos that you are going to offer your viewers for a fee, make sure you offer great value through your videos so that your viewers would be more than willing to pay for your content.
Create a business strategy
This is one of the most crucial steps when transiting from a YouTube channel to your video sharing platform. Before you start migrating your videos that are on your YouTube channel to your video sharing platform, you must have a clear idea of how things are going to work. Migrate YouTube videos with the highest value to your video sharing platform. Include relevant call to actions in your YouTube videos to redirect your videos to your new Video sharing platform. Moreover, white-label solutions give you access to the source code and allow you to customize your solution to suit your unique business requirements to any level. These readymade scripts also come with free trials so that you can try it out before actually purchasing it.
Building your own video sharing platform
With a great business plan, you can ensure that your transition will go as smoothly as possible. Now, comes the most important part-building your video sharing platform. If you have been running your YouTube channel for a while, you might have an idea about how you want your Video sharing platform to look and function like. However, there are differences when it comes to branding and optimizing your video streaming website when compared to your YouTube channel. You can consider creating your own website like YouTube using a white label solution which is the most viable and cost-effective approach. A white label solution allows you to build your Video sharing platform with the features and functionalities you require for the effective functioning of your video platform.
Craft video announcements on your YouTube channel
When making a website for your YouTube channel, you must announce it to your audience. Create an announcement video where you introduce your audience to your new Video sharing platform and how you are going to put up your best videos there.
You can decide how your announcement videos must be, because you know your audience better than anyone else and what they like better than anyone else.
Ensure your announcement videos has the following elements:
Benefits of your new video sharing platform
Preview of the videos they can access
Pricing information of your videos
Call to action to visit your new video sharing website.
Announcement videos allow building anticipation and desire around your new video sharing platform you are about to launch.
Create a high converting offer
If you want to attract more subscribers to your new video sharing platform, you can create high converting offers to sweeten the deal. Create coupons that provide free trials, and exciting discounts. These best deals can have a significant impact on your sales and help with growing your subscriber base. This makes sense as over half of the people who would sign up for your free trials might convert to your paying customers later. This is a powerful tactic that can offer a high level of value for both you and your subscribers. Try implementing this and see how it impacts your business.
Converting your YouTube channel to a video sharing platform has tons of perks as discussed in this blog. Considering how to make a website like YouTube is a great step for growing content creators which is even a nice side revenue stream.
Although running a YouTube channel is a good way to make money, dealing with the structural and financial limitations of the platform becomes frustrating and limits your growth. That’s when you need to start thinking about creating a dedicated video sharing platform. Modern technological advancements have brought the initial costs of building a video sharing platform to a practical level and having your own video sharing platform offer full data protection and control over all the aspects of your video site. In short, cutting out any third-party allows content creators to take the lead and it’s much easier to get here you are going in terms of growth.
If you wish to make a video sharing website like YouTube, getting started is easier than you think. There might be people who might even wonder who would create a video platform when we already have YouTube. However, the dominant medium of the day has never invincible, new services will always come along to replace it.
If you are planning to launch a YouTube-like video platform, you necessarily need not try replacing YouTube. You can serve a niche that YouTube doesn’t serve, or cater to the interests of a small group or even an organization. Whatever be the reason, you can start a video sharing website. Not sure, how to start a platform like YouTube? We will guide you through the entire process in this blog. Let’s get started.
Why are Video Sharing Websites a Big Deal?
There are countless statistics available online which shows that the type of content users love to engage with are videos. Videos engage people in a way other types of content fails to achieve. YouTube is an excellent video platform that has been of help to the millions of people who like to be updated about everything. It has helped students keep up with their educational research, developers to tackle a task, DIY your home project, and a lot more. Video sharing websites like YouTube has got it all for you. You missed your favorite movie telecasted on television or your favorite series, do not worry, you can browse it anytime on YouTube.
If you want to listen to your favorite songs, video platforms likeYouTube have got you covered. From entertainment to marketing, videos are everywhere. They have made an inevitable connection with users that they spend a major portion of their time browsing video sharing platforms. Live streaming on YouTube is still a new feature that was introduced in 2016. However, live streaming went viral soon with around 80% of the entire internet is watching more live videos when compared to the previous year. With the introduction of its new feature, Live streaming has become a new favorite genre for its viewers. If you want to make your own website like YouTube, now is the right time to build and launch the video streaming platform.
YouTube Business Model-How YouTube makes money
YouTube is a popular platform where users can upload, share, and comment on the videos, subscribe to other channels, and make money by monetizing their content. Besides being just a video sharing platform, YouTube also offers a dedicated platform for music and games. But how does YouTube generate revenue? When trying to make your own video sharing website, you must be knowledgeable about the money making techniques of video streaming giants like YouTube.
As you might already know, YouTube mostly offers content free to users. The fundamental revenue model of YouTube is advertisement-based.
YouTube does not just follow the ad-based revenue model; it also leverages the subscription-based model too- YouTube premium and a pay-per-view revenue model. YouTube Premium offers some exclusive perks to the subscriptions by charging a small amount in terms of membership.
Websites like YouTube also make money through Google AdSense where Google pays them money. This is why they have great coverage of google ads, Google ads will be placed under the video on the side panel of the web page or even at the bottom of the page for better coverage.
Affiliate marketing is also another method of generating revenue. With every video watched by people, give the link to the products sold by your affiliate partners. For every sale that originated from the video-sharing site, the affiliate partner pays a share of the revenue.
Must-Have Features to create a website like YouTube
YouTube is the most common and popular video sharing websites that have a great set of features and functionalities. If you are brainstorming about how to create a video platform like YouTube, you must understand the features of YouTube that would be part of your own website. The possibility of creating a website like YouTube is longer a complex task with advancements in technology. Fundamentally, you must know the end features that will have a positive impact on the overall performance of your video sharing website.
Here are the important features a YouTube-like website must-have.
Unlimited Video Uploads
The drag and drop feature of YouTube allows users to upload any number of videos from local disk, google drive, Dropbox, etc. With remote video features, you can easily upload both audio and video content from any FTP or HTTP locations.
This feature offers complete personalization to the end-user by adding favorite videos and songs within the site for an effective playback experience.
Give your viewers a seamless watching experience across all browsers, platforms, and devices with a custom video player that ensures high-quality video streaming and the best user experience.
Offer support for different monetization models including (SVOD), and (TVOD) pay-per-view (PPV).
The Multi-channel compatibility allows the users to upload and share videos, subscribe with different profiles from default channels in the channel management page.
Multi Bitrate Streaming
Multi bitrate streaming is when a particular video stream is made in different bit rates and the user has to manually select the best possible video quality from the available choices. For example, a video is made available to users in different qualities that they can choose from to suit best your network conditions like 240p, 480p, 720p, 1080p etc.
Social Media Integration
Integrating the ability to share the videos on the social media platform directly from your video streaming platform is an essential feature. This helps to give your videos more reach and exposure along with building a great customer-brand relationship.
Analytics tools are another important feature of your video streaming platform that helps in offering valuable insights on the number of views, viewing pattern of users, their preferences, and interaction.
When braining streaming about how to create a video sharing platform, you must integrate unique features that will help you gain a competitive advantage. One such feature is Live streaming. Live streaming records the videos and broadcast it live to the viewers. It allows your users to go live straight from your platform and interact with their audience.
Video On Demand
Allow content creators to upload on demand videos to the platform that viewers can watch according to their convenience.
Integrate secure payment gateways to your platform to all users to make the purchase and content creators to accept money to their bank accounts.
Integrate multi-tier security features that ensure the complete protection of the content that is uploaded to the video streaming platform from unauthorized third-party access, download, and usage.
Allow users to create native android and iOS apps with their own branding for screens of all sizes.
How to create a video platform like YouTube?
Creating a video-sharing site is an excellent business plan and the best way to reach your financial goals. Video websites are a lucrative business model that is here to stay for long. We live in an era of on-demand video content, so no matter what, you will get viewers to your website to tune in to your videos. Video sharing websites like YouTube earn a major share of their revenue from advertising. They work just like portals where brands get a platform to display their promotional content along with user-generated content. The video sharing website is an ideal platform for users to view and upload their content that brings in more traffic by sharing a portion of the revenue based on the monetization model the platform allows.
So can you make your own video sharing site like YouTube? Yes, you can.
Before getting into how to create a video platform like YouTube, you need to understand who your target audience is.
Who are your target customers?
If you are planning on how to create a video sharing website, the first thing to do is to decide who would be your target audience. The target audience can be either the ones browsing across the web to watch their favorite videos or can be brands who create video content to share with their customers. Literally, your target audience can be anyone with an internet connection and who is interested in either watching or creating video content.
No matter the niche of your video sharing websites, you must take into consideration the interests of 3 types of users.
People who browse the video sharing website to search for a video and watch it. They are end-users. The popularity of your brand and the service you offer depends on the number of viewers you get. Therefore, while making a video sharing website like YouTube, you need to focus on your viewers.
To gain and grow the number of viewers, you must-
-Produce high-quality videos that your target audience are interested in.
-Build User-friendly and intuitive design and interface.
Movie makers, streamers, artists, video bloggers, and brands that create and upload videos on your website are the next set of users. These users have to attract viewers so they need to have favorable conditions so that they can generate great content on your website.
Video creators again can be divided into 2 categories.
Who generates content
These users can be either individuals or businesses that directly create videos and share on your site.
Who enhance content
These types of users mainly include popular figures, influencers, media personalities, and celebrities who can improve and increase the popularity of your video service to increase viewership. Many newly launched video sharing websites hire content enhances to promote their website. This is a scenario where they request popular influencers to generate unique content for an advertisement for a fee.
To attract both video makers and content enhancers, you must focus on these aspects.
-The money you pay for the content
-Money paid by advertisers
-Money viewers pay for premium content and subscriptions
These are the third set of users who get the real benefit from video sharing websites like YouTube as they pay for the views. However, it is not easy to attract advertisers directly as their interest depends on several factors like the website’s popularity, target audience, and the engagement of viewers.
To attract advertisers-
– You must gain popularity among viewers
-Must have a set of consistent viewers
-Must have great creators and content enhancers
Once you master how to create a website like YouTube, the first marketing strategy must be to attract and bring in more viewers to your website, and then only you can start seeking the cooperation of advertisers. These open-source tools and resources allow you to build a site like YouTube with a small investment and less time.
If you are brainstorming about how to build a video hosting website like YouTube, there are two main different ways to build a YouTube-like platform.
Using a YouTube script
Building it from scratch
Ready-made YouTube clone scripts are the best way to go if you have a model similar to that of the YouTube business model. The website launched with YouTube script will have all the functionalities of YouTube and it is possible to do the customizations you require. YouTube clone scripts come handy as it saves all your money, effort and time. Additionally, the cost of hiring a development team would increase the cost which YouTube clone scripts eliminate. That is why it is recommended to create a YouTube-like website with a clone script in the beginning and integrate more functionalities once you grow. When you can offer a great user experience in budget, why spending a fortune on software development?
When you need to build a unique video sharing service, it is recommended to start the development from scratch. If the website you want to create has no analogs in the market, this is the ideal way to go. For example, the Twitch streaming service was built from scratch though there were similar services in the market during that time.
One of the secret factors being any popular video website is the monetization model it adopts. The monetization model of a video platform is the strategy they adopt to monetize their offering. When selecting a monetization model, you must first conduct detailed research to find the money making techniques used by your competitors to decide the best-suited option or your own business.
To start with, let’s look into some of the popular monetization models used by video sharing platforms.
Advertisement video on demand (AVOD)
Advertisement video on demand is one of the most common video streaming monetization models where users can watch videos for free but ads would be displayed along with the videos. The primary monetization strategy of YouTube is advertisement andYoutube’s revenue totaled $15 billion in 2019.
Here is the worldwide advertising revenue of YouTube as of 1st quarter of 2020 equals $3.8 1 billion.
Video streaming ads are classified mainly into three- Pre-roll, mid-roll, and post-roll ads.
Pre-roll ads: Ads that play during the beginning of a video
Mid-roll: The ad that plays in the middle of a video
Post-rolls: Ads that play at the end of the video.
The advertisement monetization model makes a great monetization strategy if you have a decent amount of consistent viewers and can manage to get a lot of ad views with the video content in your platform.
Subscription video on demand (SVOD)
When you are looking for how to build a video sharing website, another business model that you can consider adopting is the subscription video on demand model. In this monetization strategy, viewers can watch and surf unlimited video content by paying a predetermined subscription fee monthly, quarterly, or even yearly. It makes it ideal for users to enjoy the best content anytime, anywhere, and on any device.
Subscriptions are auto-renewable but users can cancel the subscriptions whenever they require. The subscription model can be clubbed with AVOD or other models to further monetize. SVOD fits video sharing platforms with a broad range of entertainment content like TV shows, movies, series, etc. that is capable of entertaining the viewers in the long term.
Transactional video on demand (TVOD)
The transactional monetization model or pay per view works in a way where users have to pay for individual videos they want to watch. This model works just like the DVD rental services where you buy or rent movies or any videos.
Buying individual videos allow users to own the content and keep it with them either on the platform or download it to their personal devices. Whereas, renting a video allows them to view the video on the platform until the rental period expires.
Hybrid of AVOD-SVOD-TVOD
When your video library expands and your business thrives, you would require more than a single monetization model to monetize your offerings in a better way. The hybrid monetization model uses a combination of different strategies to monetize your video content and get the most out of your video content. You can use the combination of AVOD, SVOD, and TVOD just like YouTube does. A hybrid business model works great if you have a deferred user base, where some users would like to purchase individual content and some would like to pay for subscriptions.
How much does it cost to create a website like YouTube?
Now let’s look into the most important questions asked by all when it comes to how to make a website like YouTube. What is the cost to create a website like YouTube? Before getting into the main aspect which is the development approach, let’s look into some of the other general factors.
The cost to create a website like YouTube differs according to the platform you use to build the site, and a lot of other factors.
Domain and hosting
When starting a video sharing website, you require a brandable domain name for your website. A domain name must be unique to your platform which you have to be reviewed annually. It might cost you around $10-$30. You can choose unique domain names from GoDaddy for discounted prices.
Your video streaming platform will also need an SSL certificate to make sure your website is safe for your viewers to use. It might be provided by the web host as part of the package or you have to purchase it separately. SSL certificates will cost around $50-$75 per year which has to be renewed annually.
To host your videos in your video streaming platform, you need hosting servers. Consider choosing reputed cloud service providers which might cost from $10/month to $900/month depending on the storage you need.
App developer accounts
Now that you have learned how to make YouTube like website, the next step is to launch your app by submitting it to both Apple and Google play store. While the apple store prices come around $99 that must be paid yearly, the google play store comes at $25 which is a one-time payment.
The cost of getting a ready-made YouTube clone script ranges from a thousand of dollars and can be less than that as well. However, the cost to create a video sharing site from scratch can cost a lot as there are lots of modules and each module comes with a hefty price tag. The cost of building your video sharing website using a clone script would just cost you around $399-$1799 depending on the features you need.
The online video streaming business model is in its rapid growth phase. The majority of internet traffic share is earned through videos alone. If video streaming platforms like YouTube can flourish, why can’t yours? The requirement for creative video content is infinite and people will never stop watching videos. To beat the competition, you just have to offer something very unique and you are all ready!
Keep in mind that the niche is not just limited to entertainment, there are a large number of users looking for news content, e-learning, reviews, research, and a lot more. If you have an interesting business plan that appeals to a major share of users, you can earn by offering the content in which they are interested and make money.
Videos are taking over the internet and staking their claim on popular social platforms like YouTube, Facebook, Instagram, and Vimeo. A brand’s image is not complete without having an inclusive place to display your videos and other aspects of your awesome business. When it comes to the choice of a video sharing website, the obvious choice for most businesses is YouTube.
YouTube has changed the way an average internet user searches and finds their favorite videos. It’s free, facilitates powerful and intelligent search, offers solid analytical features for brands to track their viewership and ROI.However, all free video hosting services like YouTube are powered by advertisements and sponsorships.
Benefits of Using YouTube Videos for Businesses
The new marketing strategy is moving towards videos over static content and YouTube is emerging as a significant video streaming player. However, there are a lot of pitfalls on YouTube platform that contribute to the requirement to look for a better option-launch your OTT platform. However, being a video streaming powerhouse, YouTube has a lot of benefits and strong reasons why businesses prefer using it. Here are some of the benefits for brands to use YouTube to grow their business.
Better Explore and Viewership
When it comes to the number of users, there is no real competition for YouTube in the industry. YouTube leads the industry with over 2 billion users constituting a major share of the entire internet users. For maximum reach and increased viewership for videos, businesses choose YouTube to promote their videos.
Your Users Want to Find You on YouTube
Given the vast number of users leveraging YouTube to watch their favorite videos, brands need to establish their presence on YouTube. Make it easy for your target audience to find your business on YouTube which helps you gain a competitive advantage over other brands.
People Prefer to Watch Videos
It is predicted that online videos will constitute over 82% of the entire internet traffic. One reason for increasing engagement in YouTube is that people prefer to watch videos than reading a blog post. Video platforms like YouTube make it easy for your content to be shared with your friends through social media platforms like Facebook, Instagram, Twitter, and other sites.
YouTube is the second largest search engine on the Internet after Google. If you want to create videos crafted to suit a specific search query, it is great if you could upload your videos on YouTube. This will make sure your videos appear in search results on YouTube. Ever sinceGoogle has acquired YouTube, the search engine seems to favor videos from YouTube compared to videos on other video websites.
Running Advertisement Campaigns
As YouTube primarily work on advertisements, the platform allows you to run ads on your videos to promote them. YouTube is easy to use and advanced ad platform that offers personalized support from an expert when you spend some money per day on advertisements.
Powerful Analytics Tools
YouTube is a winner due to its powerful analytics and reporting tools including statistics like the number of video views to advancement analytics features. Other video platforms like Vimeo also offer analytics, but you need to pay additional money to access the feature. Whereas YouTube offers analytics and reporting tools, both basic and advanced for free.
Why is YouTube Not the Best Bet for Enterprise Video Hosting?
Now that we have explored the benefits of YouTube as a video sharing platform for enterprises, let’s look into some of the major reasons why YouTube is not suited for enterprise video hosting. Even though these video sharing platforms benefit brands under some circumstances, some limitations make them short for your business goals.
When you upload your videos to video hosting services like YouTube, you grant a non-exclusive global transferable license to the video giant where they hold the right to leverage, recreate, or distribute the derivational works of that video.
Lack of Branding Opportunities
YouTube platform has a video player that is identical for all kinds of videos. While this particular feature is a strong foundation that strengthens YouTube’s branding, it is of no use for businesses trying to promote their brand to their audience.
When embedded on your business website, YouTube videos will have its logo and a clear visible link to the platform would be an integral part of your video. This is why YouTube is not an ideal enterprise video hosting solution. A video solution that is suited for businesses must allow them to customize the style of players avoiding the type and content of the videos.
Ads from Competitors in the Same Platform
Free video hosting services like YouTube are powered by ads, but one downfall is that the platform will also host ads from competitors to the same target market. Another advantage is that related videos are automatically suggested by Youtube’s algorithm when each video ends. Though this is not as recognizable as ads, it is also a result of paid advertising. It can lead to a competitor’s video getting more exposure and views.
Lack of Transparency
YouTube clearly lacks the term of service that lacks transparency. The platform holds the exclusive right to stop providing services to your users without any prior notices. For example, if any copyright infringement happens from your side, this is sufficient to have your videos terminated. Before learning how to create a video platform like YouTube, it is important to incorporate these features into your video platform.
YouTube is Public
While YouTube allows brands to share videos to a wide audience base, the major pitfall is that it is a public platform. By exposing enterprise videos on a global public platform like YouTube you are giving permission for everyone to download and use it the way they want. That is why you need to think about building your own video platform that allows you to share videos to a restricted user base and hold control over how you can access and download your videos.
If you are thinking about how to create a video platform like YouTube from a business perspective, consider adding advanced security options for your users that allows them to protect their videos.
Lack of Collaboration Mechanism
YouTube doesn’t allow users to collaborate on videos. A video can be accessed from a single user account that has a specific set of credentials. Everyone who needs to work on that video has to access those credentials to edit it or preview it. The platform doesn’t allow users to have separate access to different videos in a particular YouTube account. For example, if a user has access to a single video, he/she will get access to all other videos in that account.
Producing, managing, and distributing enterprise videos involves a lot of significant aspects. YouTube doesn’t offer any valuable support which is an important feature any enterprise video hosting platform must feature.
Building Your Own Video Platform- Best Alternative for Enterprise Video Hosting
Enterprise video websites must be fully functional platforms that support the unique requirements of every business. Building your video platform is the best bet for business video hosting if you are looking for a powerful, flexible, and customizable video platform. Launch your OTT platform the easiest and affordable way using a white label solution that helps you to start your branded video streaming business and earn revenue from the first day. With your own video platform, you can assure a simple process of uploading, customizing, managing, and delivering videos to your users across the globe. In this way, you can focus on your core business objects and send time on creating engaging videos for your audience base.
Which One Should You Choose for Enterprise Video Streaming?
It greatly depends on what exactly you want to achieve with your videos. If you are looking to establish a powerful presence for your business online from the start, where you can connect with your target market and other video creators in a specific niche, YouTube would be a great option. However, if you have a business goal that revolves around heavy customization and monetizing your content, video hosting services like YouTube have their own shortcomings to fulfill your goals. That is when building your own video website is the best bet.
If you are serious about meeting your business goals and generating leads, you can start hosting your videos with our solutions, the best way. Get in touch with us to know more about our video streaming solutions.
Undoubtedly, the kind of reach an audio visual content gives in a short time is incomparable with any other content format. Videos are easier to remember, and anyone watching a video can grasp information more readily than reading lengthy textual content. That’ why we remember every scene in the movies we see days ago but forget what was written in a textbook that we read a day ago.
Videos are everywhere. From marketing, entertainment, to online learning, they have made an inseparable connection with the audience and so do the popular video platforms. Who doesn’t know YouTube, Netflix, Vimeo, or Hulu?
Out of all the popular video platforms, YouTube has a very special category with over 1.8 million monthly users. This platform is neither different from Netflix or Hulu, nor it is the same in many senses. Just open YouTube and see if there is a single niche that YouTube does not cover. The particular platform has everything to attract the audience, brands, businesses, creators, advertisers, and probably aliens from Mars as well.
Why YouTube is so special? Is it a great idea to start a video sharing platform like YouTube in 2019? A videos sharing platform like YouTube, which gets over 1 billion hours of watch time daily has to be a special one.
To understand that, we have to consider the trends associated with video content format, video sharing platforms, video content creators, and the businesses that rely on videos for marketing and brand education. Below are 8 reasons why a videos sharing platform like YouTube is a sagacious businesses idea in 2019.
1. The popularity of on-demand video content
The growth and acceptance of YouTube by the masses are because of the video and acceptance of Video content format by the same mass. Today, the VOD content has aworldwide marketof over $30.5 billion and it is expected to grow over $37.4 billion by 2023. As compared to 2018, there has been an upsurge of 4.7% in the total number of worldwide consumers of VOD content. It’s 1,773.3 million with a penetration rate of 24.1% to be exact.
When something is in such great demand and is being accepted insanely by the masses, it takes no time to deduce that just YouTube, Netflix, Hulu, or Amazon prime are not enough to cater the demands. The market has got enough space for many more VOD platforms that can cater to worldwide consumers.
In short, the main content format on YouTube, VOD, is itself a great content format capable of attracting the entire globe. A platform like YouTube would definitely be a great idea for VOD content publication.
2. Acceptance of live gameplays streaming
Live streaming on YouTube is still an infant feature, which they introduced in 2016. Within a very short span of time, the particular video content format penetrated the masses like a virus. As a result, the year of 2016 recorded an upsurge and81% of the entire internetwas seen watching more live videos as compared to 2015.
Today, live streaming has become one of the major content formats on the video-sharing platforms that support both VOD and Live content. Out of all kinds of live content on video sharing platforms, breaking NEWS makes the most with 56%, where events and concerts make up 43%.
In all this, a new genre of live video gameplays is flourishing. YouTube and Twitch are the most popular platforms to watch live video games. It does not mean, a new platform with the same niche cannot make a good profit. For your knowledge, even Facebook and Vimeo have started streaming live gameplay. At any time, You would find millions of people watching games on YouTube and Twitch.
Not just that, new platforms like IGTV of Instagram and Nimo TV are gradually grabbing a fair share of viewership. Twitch has grown to become a multi-billion company in just the gaming niche. You should know that the majority of the viewers in the live gaming niche are the millennials. There is no better businesses idea than offering live gaming on your video sharing platform today.
3. Growing fame in label-less video production
YouTube allows general users to create channels, build audience-base through free channel subscriptions, and share video content with anyone on the platform. YouTube is not just any platform but a social media network that uses video to connect. When one-third of the internet is watching videos, there could be a no better option to connect them.
That’s where a platform like YouTube gives equal opportunities for everyone to create, share content, and become famous within a massive community. We have seen YouTube-base creators making it to the mainstream media after the grown fame.
The platform gives an ability to create independent content without relying on a label. You don’t have to be a video production company to upload videos on YouTube. This public availability of the platform is the biggest reason for its success. It is a perfect inspiration for building a similar platform that offers a similar level of access to everyone. If you still doubt, gaming is not a good niche to start your platform, be advised that 5 out ofthe top ten YouTube stars in 2018are gamers.
4. Recognition of video marketing and Video Ads
When something is as big a YouTube and the majority of the internet is available on it, it’s obvious that it would attract marketers and Advertisers. The major section of revenue for YouTube comes through ads only. It offers various types of Ads that get immense traction.
It uses both banner Ads and video ads to maximize the chance of a conversion. It also uses special Ads combined with both Banner and video-based targeting. Just check out the followingAds from YouTube, you would comprehend the kind of Ads you need to incorporate on your own video sharing platform like YouTube.
There are mainly two types of Ads which are further customized to fit into various scenarios -YouTube Banner Ads and YouTube video Ads. Here are few of the Ad customizations, which will give your own video sharing platform better ways to make money:
In-roll Video Ads (Only Videos) :
YouTube Hybrid Ads (Banner Video + Top Banner):
YouTube Hybrid Ad (In-roll video Ad + Embedded Banner)
Today, YouTube has doubled the number of Ads it shows. This single revenue model is making trillions for the company. Marketers are being attracted to video Ads as even they know that video is the future. More brands and companies these days have separate plans for video advertising. It’s a perfect time, to launch your video sharing site like YouTube, and claim the massive Ad revenue.
5. Escalation of brand collaboration with creators
Brands are taking a keen interest in the independent creators on YouTube and other video sharing platforms like Twitch, Nimo TV, Vimeo, Daily Motion, etc. They know these creators have some massive follower’s base and they can influence their buying decisions.
The same influence can also be used to promote a certain brand, which encourages businesses to connect with as many famous creators. These famous independent creators have a much stronger hold on their audience, and they have actually proven useful to the brands. As a result, more and more brands are connecting with them.
This upsurge in the connection with brands through paid partnership, collaboration, and sponsorship is encouraging new creators to join the league. In short, the entire mechanism is boosting the growth of video creation as a career and the need for more video sharing platforms in different niches.
6. Evolution of web development technologies
One of the major factors that make a website like YouTube an accessible business idea is the grown ease of website development. With technologies like clone scripts, the entrepreneurs today don’t need to develop the websites from scratch.
The clone scripts have eliminated the need for re-inventing the wheel by offering ready-made websites and other applications. With this readiness, the clone scripts cost 100 times lesser than the development from scratch.
If you want to develop the complete suite of YouTube-like website, it would cost you around, $100,000, about, 6 months, and a team of at least 10 experts on various technologies. On the other hand, a typical clone script comes priced as low as $500 for the website and $1500 for the whole suite with mobile apps. Moreover, it takes only a few hours to set up your platform using the clone script.
Today, you don’t have to ask anyone how to set up a website like YouTube. You can simply purchase a YouTube clone script and set it up according to your needs. The best YouTube clones come as open-source code and with self-hosting capabilities. They give you complete control over your platform across all the channels.
I have explained how YouTube works, how it earns, and how you can develop a similar website like YouTube with all revenue channels intact. Having said that, YouTube’s Revenue model is also a big reason for its success, and it is still a perfect model to start your own YouTube-like site.
7. The popularity of Hybrid video revenue model
YouTube uses its Hybrid Revenue model to make money. You already know it uses Ads, but there are some more channels that make a significant share of YouTube’s total earnings. So if, you think you can run a business like YouTube, including the following three revenue model is a must-
Ad Revenue: We saw back in the previous points the kind of ads YouTube uses. So it shares the Ad revenue with the creators.
Subscription Revenue: YouTube also runs subscription plans to make extra revenue. What’s special is it uses two types of subscription revenue. One is from the users to use the platform without seeing any Ads. While other is channel wise subscription for creators, where their subscribers purchase their memberships to support their favorite creator.
Transaction Revenue: in addition to the free Ad-based and premium subscription-based content, YouTube also offers some extra-premium content. These are separate individual paid content. It lets users pay only for what they want to watch if they don’t want to subscribe to the premium plan on YouTube Red.
The hybrid model is a whole in itself. It incorporates the positive aspects of all popular revenue channels and makes a balanced use to attract every kind of user. This is one of the top reasons for YouTube’s success in all age group, nations, and kind of consumers.
We have seen many new platforms becoming successful with this same model. For example, twitch. There is both free and premium content on Twitch.
8. YouTube is growing sterner to make money
Started with a controversy erupted after Logan Paul’s infamous dead body filming incident, YouTube took a bitter turn post removing the creators from its Preferred ad program.Google made it clearthat it’s not going to monetize every other content on YouTube, and from now on, it would be going to be tough to make money. It introduced stricter monetization policies, which made many creators lose their already acquired monetized status.
In short, YouTube is no more as accessible for creators as it used to be. This has made many creators looking for alternative ways to make money. While few of the biggest creators have started their own video streaming platforms, many are still looking for new platforms to extend their income.
In all this, your own YouTube-like website might come as an advantage, and there is a higher chance that it would gain some enjoyable traction with a correct approach.
To Conclude: It’s a Huge Market
You might ask if YouTube is already this popular, how your site would compete with it to get traction.
Here is the thing. You don’t have to and you should not compete with YouTube. The online market for video streaming is full of various other platforms as well. However, still, they are making some great profit. For example, despite the fact that gaming on YouTube is also quite popular, Twitch is still performing exceptionally well.
Key is not competing with the giants but offering what they are not offering. Don’t be YouTube, be what it’s not. Even YouTube has an array of drawbacks if you look carefully. You can capitalize on these drawbacks and devise and unique business plan. For example:
If monetization on YouTube has become strict, you offer a more flexible monetization.
If YouTube lacks a niche, you start a platform in a particular niche. Example, cooking, art, etc.
If YouTube is full of various Fake and unethical content, you can offer a more curated platform.
If YouTube is too big to track everything, you start with a small platform first.
There are business opportunities in the drawbacks of your biggest inspiration. You just have to identify your own set of opportunities and offer a platform that addresses them. Users today are not limited to entertainment alone. There are infinite niches to focus on and cater to the consumers. If you still think, you can’t survive when YouTube is already there, think how Netflix, Amazon, Hulu, BHO, and others are co-surviving. Pick a niche, build your site, and start uploading today. Our YouTube Clone script will get the website development part covered for you.
YouTube, the biggest community of independent video producers, filmmakers, and production studios. The platform has given a whole generation of decisive means to earn exposure, fan-following, and make decent money via YouTube Monetization. Let’s not forget the delegated brand sponsorships that come along with broadened followership and audience penetrations.
YouTube is home to a lot of genres- films, short films, documentaries, animations, gameplay, parodies, podcasts, tutorials, sketches, and live streams. You can find almost every kind of video on YouTube.
All thanks go to the talented video creators, who have popularized the term “independent production studios” in the market. These independent entities on YouTube have given an array of outstanding free content to the community.
Sometimes we laugh, sometimes we cry, sometimes we learn, and sometimes it totally cringes. Whatever be the content, let’s be honest- we have enjoyed YouTube for everything it has offered to us.
Here is the big question-
Can YouTube-Money support a professional production studio?
Have you seen the originals on Netflix, Amazon Prime, or Hulu? Do you think, YouTube-based production houses can deliver something of that stature?
Of course yes! They can deliver a lot more than that. There is no shortage of skilled and talented teams of content creators on YouTube. In fact, some of them have already given magnificent professional content. Content like Vox-borders, RWBY, and Vice- C for Crime etc. are perfect examples of the community’s abilities to produce professional level shows.
Can YouTube level the expenses made while producing professional content?
YouTube can be a difficult place to monetize content. Whether you are an individual creator or an independent production house, leveling up for the production cost itself is quite challenging. Ad revenue is not enough, brand-sponsorships won’t remain forever, and YouTube-based donations are not stable. Eventually, every production unit needs steady financial support to keep up the show. It’s a profession, you need an assurance you make good money out of it.
Consequently, skilled YouTube creators and independent production studios, with a will to support their production costs and team overheads are moving beyond YouTube by hosting their own content.
For that, they are relying on modes like-
–Building their own video streaming platforms,
-Integrating their own monetization models,
-Using crowdfunding for donations and support, and
-Collaborating with premium video streaming services.
What’s the actual scene on YouTube for creators?
With limited resources and earning, most of the independent YouTube-based production studios hinge on inspired content from third-party franchises. It includes parodies of popular mainstream shows & music videos, sketches based on trending pop-culture, animations pulled out of video games or cartoon shows, and a lot of other inspired content that can be managed with limited expenditure.
With this, parallel execution of original improvisations and skills also take place in the form of scripts, voice dubbing, direction, editing, music, and social media marketing.
But, this does not mean independent production teams can go any further with it. While some of them have been able to pull it off through third-party financial support, most of them could not even make it to the next phase –the phase where they can produce original content. The inspired content on YouTube probes inefficient to develop a stable business model that can support survival.
What’s the next phase after YouTube?
YouTube creators, despite using derived content, also showcase their honing skills capable of being recognized as the original cinematic creators in the long run. That’s why they don’t stay there for the lifelong.
With the advancement in technology and growing competition in the equipment market, it has become so easier to create, edit, and publish video content.
To create, they have got affordable equipment-cameras, mics, lights, etc.
To edit, they have got affordable professional editing software and computers.
To share, they have got affordable software solutions to create video hosting platforms.
Perhaps, the next boom in the software industry would come through these creators, who are the potential clients for video streaming software solutions providers. Possibly, this is where software development companies should scan for their future clients, and this is where Netflix, Amazon Prime, and Hulu would get their next original shows.
Success stories – Case studies | those who moved beyond YouTube
These case studies are not just the success stories, but also the inspirations for making a way out of hideous hurdles you face as an independent production unit. Each case is a unique example of matchless setbacks that can literary destroy your will power. However, the heroes of our studies not only pulled off the obstacles but also evolved to capitalize on them.
1. Rooster Teeth–Fame to Business
Rooster Teeth is one of the oldest YouTube channels. They started it in 2006, a year after YouTube’s launch. It quickly rose to fame with its show–Red vs Blue. The show derived in the comedy genre from Halo games, made a great impact with its video game animation.
Soon Rooster Teeth became a well-known channel and attracted viewers worldwide. Today, it has over 9.6 million YouTube subscribers on the main channel, 11 other channels, and accumulated over 5.7 billion total views.
According to the social blade, their average monthly earnings through YouTube monetization ranges from $5.5K – $88.1K.
Do you think this figure is enough to support a professional level video production?
Of course not! It’s not even close to level up the production cost, profits and earning are far to be considered. They have a huge team to feed and a massive setup to manage.
That’s why Rooster Teeth choose not to stay just a YouTube channel. Today, they are a full-fledged production studio based in Austin, Texas, Los Angeles, and CA. They have their own website –RoosterTeeth.com, which works on Subscription (SVOD) and Ad-based revenue generation model. The ad led streaming from free while SVOD for ad-free streaming.
With a combined Total of over 16 million subscribers on YouTube, they capitalized on their followership. They post videos on both YouTube and their own website. With over 507 videos, their show Red vs Blue has now a dedicated YouTube Channel, which is broadcasting its 16th season. The same can also be found on their own website too.
Another best show from their trunk is “RWBY, -an award-winning anime show. The success of the show led them to release the DVDs in the UK, Australia, and Japan, besides it is already available on YouTube and their website. Now guess the extent of its popularity by the fact that cosplay icon Jessica Nigri featured as one of the voice actors.
Rooster Teeth is a fabulous example of how independent production studios can make it to the mainstream by thinking beyond the horizon. YouTube is undoubtedly the source of their success as it gave them popularity and fellowship. However, they could not have made it to the large-scale production if it was just for the YouTube earnings. Now, at least they don’t have to worry if YouTube someday changes their algorithm and demonetizes certain content because they have their own website and some decently paid subscriptions over there.
Even if you are doing extremely well on a third-party site like YouTube, as a production company, you should not limit yourself to their terms and conditions. YouTube is a great platform to earn fame, but you need to direct that fame to somewhere you capitalize on, and build a stable business model out of it. This is what Rooster Teeth did.
2. TeamFourStar –Copyrights to Self-sufficiency
TeamFourStar came to the fame in 2008 with its parody show Dragonball Z abridged, which they derived from the iconic anime Dragonball Z. Since then, have grown into a family of over 3.3 million YouTube subscribers. Till now they have uploaded over 60 episodes of the show. It derives the episodes both from the anime shows and over 10 Dragonball Z movies.
The viewership goes in millions for the particular show. Besides that, they now also upload the abridged version of many other anime and games.
The bottom line is –TeamFourStar is not the only one to produce an abridged version of the anime, but it is one of the best creations. The production studio went beyond the traditional competitions and produced more professional content with high-quality setups. Many a time, you would find their abridged content more professional than the original version.
The biggest challenge to the team is the production cost, which is way too high than what they make of their content on YouTube. However, the trickiest and most frustrating part is YouTube community rules for copyright content.
TeamFourStar does not possess the copyrights of the Dragonball or any abridged content they make. Hence, they cannot claim on the earnings being generated on YouTube through the show. Though they have expanded their niche to video gameplay with “Let’s Play” and TFS gaming, it is still not enough to support their high-quality video productions. As a result, their main content gets copyright claims regularly, making them lose great money.
Another challenge is YouTube’s algorithm for copyrights claiming is being abused by individuals and bots. If we consider the general official copyright policies, TeamFourStar’s abridged content falls under Fair Use rules.
It states “You can use copyrighted content on YouTube for review, criticism, reporting, teaching, and research”. The same rule also states you can use the content with certain transformation and by adding new expressions such that it does not compete with the original content or affects its performance negatively. In short, your transformed content should not be presented as an alternative to the original content.
We often treat parodies and reactions as transformative with a new voice, a new appeal, and even a new story-line. An abridged content does not replace the original content. In fact, many a time we have seen original content getting more views because of a viral transformative content of the same.
The production company also makes sure that every video starts with a disclaimer that states it’s a parody based non-profit content and gives credit to the original release. However, this does not stop the original content owners (I am not pointing out any company or individual) from abusing the copyright loopholes.
Most of the big professional production houses and brands have bots who scan the copied content and they cannot really differentiate between a plagiarized and transformative content. With an aggressive automated system, they take down or de-monetize any content they find for their claims.
TeamFourStar found a solution for this frustration in setting up their own video streaming platform. As a result, now they upload their content on their own platform for actual monetization and also on YouTube for more exposure. Of course, they publish the content on YouTube after 6 days of publication of their official platform. It gives their own platform an edge and a decent way to get more subscriptions for their own SVOD platform.
Currently, they are active on all the major platforms to get more exposure and support for their productions. Beside the official site, you can find them on YouTube, Twitch, and Patreon. They are also into merchandise, which gives them considerable support from the fans. They also have other channels and sister sites where their live streams and play live games. Most of the earnings and support come through their Patreon page, which has over 2,654 patrons. The support from the platform has helped them set up their own office and work towards a building a full-fledged production studio.
Publishing on a third-party site would always expect you to abide by their rules. When rules are as harsh and non-human (bot automated) as YouTube, you cannot even expect to earn a penny from derived content. Most of the time, the Fair Use rules for transformative content seem a joke that individuals and bots can easily abuse.
I think, TeamFourStar’s decision to move beyond YouTube was a wise one. It gave them a chance to level up the production cost, make active income, introduce their merchandise, and stabilize their primary profession–video production. More importantly, it gave a direct control over their content monetization and a safeguard from flawed copyright claims from an imperfect automated system.
What’s better–Own platform, Crowd-funding, or Partnership?
No doubt, both the names in our list started with YouTube, gained exposure and then they extended beyond YouTube for active monetization. However, you cannot just always move to your own platform. There are a lot of factors that decide the fate of your venture.
What are the odds?
Take, for example, you have a successful YouTube channel with a large fan following. The nature of your content sometimes pushes it to the de-monetized part because of the copyright claims. Also, the earnings from monetized content are not enough.
In such a situation, you might feel starting your own platform would give control over your earnings and you would make great money. However, going full-time on your platform is not always a great idea. Neither would be selling the merchandise has any crucial effect.
If moving full-time was a definite solution, you would see thousands of production studio-owned streaming apps by now, but it is not so, actually. You hardly see a dozen of streaming apps. Out of which, the big ones are owned by giants like Netflix, Hulu, Amazon Prime, CW, etc, and soon Disney will launch its own service.
If you are a brand of Disney’s scale and can produce the movies and content like Alice in Wonderland, Lion King, and Beauty and Beast, go for your own platform. However, the truth is, you are not Disney. Neither it is your competition. You are an independent production unit, who wishes to produce some great content and maybe, someday become popular like Disney.
Even, Roster Teeth and TeamFourStar were not big. They started from the basic, gained the followers, looked for the perfect time, analyzed the odds, and then pushed beyond YouTube. This is exactly what you need to do. You need to capitalize on the current aspects, current market, current trends, and current opportunities.
You can host on your own platform to escape copyrights for your popular content like TeamFourStar did.
You can host on your platform to earn big by capitalizing on large followership and produce high-quality commercial content as Rooster Teeth did.
You can host on your site with a free model if you are an already established media house like Vice, which offers unique content from some unique genres.
What are the other options?
Another option would include being selected by a production network and getting featured on their well-known platforms. In the same way, AIB (All India Bakchod), an Indian production studio that got internationally recognized for its comedy sketches and satire shows. Their content “On Air with AIB” was featured on Hotstar, and then they made it to Amazon Prime with more shows.
We also saw a similar scene when RocketJump was picked up by Hulu. RocketJump’s YouTube channel is followed by over 8.5 million subscribers. They action-packed content enticed Hulu, which needed them moving beyond YouTube with a partnership model. The show on Hulu was a big hit which gave the production studio more fame and exposure among the mainstream media. They got more shows too, which included an original science fiction names Dimension 404.
It a highly competitive environment, the giants will do anything that takes to give their audience the best content. In this war, the role of originals from various small to the biggest production studios plays a significant role. If they like your content, trust me they will bid huge to buy the broadcast rights.
However, a new trend has also started. Instead of bidding huge and buying the broadcast rights, these streaming platforms are also into their own original content production. You can guess the trend by looking at a huge number of originals content on the Netflix platform (Netflix’s Stranger Things, bird box are great examples). Hulu, Amazon Prime, and HBO are also following the trend and making huge with this approach. HBO’s Game of Thrones and Amazon prime’s ‘The Man in The High Castle’ are a few of the names in the list.
My impressions on this are surprising. Streaming services in the pace of filling their platform with in-house originals are still not seeing the diversity of talent pooled on YouTube. These creators have every talent and skills to produce bests of the originals. The one thing they don’t have is the exposure and funding that streaming services and TV shows provide.
Nevertheless, it’s still on an open option, as we have seen many independent production studios making to the big platforms. Optimistically, we will see more of them in the time to come.
Does YouTube support its creators?
Besides Ad revenue, YouTube had nothing else to support the creators financially. However, with the beginning of YouTube Premium, we saw a shift. We saw great originals from mainstream production studios (e.g. Cobra Kai), which they later extended to some chosen YouTube channels too.
In the same way, YouTube Red did with PewDiePie (89 million current and 55 million then subscribers). They featured his own show “Scare PewDiePie” only on YouTube Premium, which they later ended because of some political reference. Other YouTube names that made to the premium section include Joey Graceffa(8.9m subs), MyLifeAsEva (9.6m subs) and Game Theorists(11m subs).
A further shift was made when YouTube introduced Superchats and Premium Channel Subscriptions. With Superchats, fans got the option to send paid live chats, which streamers see as highlighted and pinned in the chat screen. While the paid channel subscriptions let followers support their favorite YouTube channel by committing a recurring amount of $0.99 Per Month. These features are not available in all countries as of now. However, YouTube plans to implement it worldwide soon.
Another option that YouTube gives is setting up crowdfunding using YouTube Donations Cards. It’s like Patreon where your fans can support your channel by giving direct financial donations. Channels also use this feature to create different campaigns fundraising for a cause or charity fund.
These are indeed right moves by YouTube and give financial support to the creators for going beyond the limits and spend more to produce extraordinary content. The only catch is–YouTube takes a large cut from all these financial aids you get from your fans. Perhaps it’s okay, as you are using its platform to gain the same.
So why YouTubers need to see beyond?
Traditionally, video production is seen as a huge-scale setup with massive investments for commercial use. Usually, only the mainstream production studios can afford the products, equipment, and software required to produce commercial-scale videos.
However, today, the trend is shifting and the cost of the equipment and solutions have gone down significantly. They have become more accessible to independent creators. It was never so easy to produce a film.
Further thanks to free ad-based platforms like YouTube and Twitch, which are giving a stage to start the journey and explore the possibilities. With them, video production would have still been a luxury and forte for big labels alone.
Extended thanks to the growth in web development technologies. Today, anyone with a decent investment can build a video streaming platform of their own. You need not code one from scratch. You can buy an affordable script and setup your platform on it. Building a video streaming platform was also never this accessible.
Ultimately, creators with great skills need to move beyond the ad-supported third-party platforms and build their own business model. They need to earn more so they can produce a more and scaled level of content. Today, having a successful YouTube or Twitch channel is great if you do it for a hobby. However, it’s not enough if you are aiming to become a production house with commercially acceptable content. Eventually, you would need to extend and depend on mainstream monetization to make a living out of it. You need to feature your content on your own platform or a mainstream Network that gives you a lot of money.
It is hard to find a person who is not aware of YouTube. With over 1.8 billion monthly users, YouTube is the second-ranked website on the globe. The Google-owned video sharing website is the most visited website in its category. Internet users watch over 1 billion hours of YouTube videos in a day, which is more than Netflix and videos on Facebook altogether. In a very short span of time, people are now spending more time watching YouTube videos on their Smart-TVs than content.
Indeed, YouTube’s unique business model has enticed users from all the spheres. Where normal users can relish watching videos, YouTube creators can create, upload, share, and earn fame from their creations on an excellent video sharing platform. Where creators can earn money from YouTube Ads, brands can lift their video marketing campaigns by collaborating with the YouTube influencers. The best part is the YouTube business plan offers incredible returns to every kind of user on its platform. Who would not love a single repository of entertainment, gaming, learning, gossip, movies, music, and earning at the same time? The question of the hour is…
Can you Make a Website like YouTube of Your Own?
It is 2018. Today, you would face a much lesser hard time than YouTube must have faced while creating their website for the first time. With the advancement in technology and information sharing becoming extremely accessible via the internet, you can consume an infinity of resources and knowledge to create a video sharing website like YouTube with almost zero coding.
How Much Does it Cost to Make a Website like YouTube?
Honestly, it depends!
It depends on various factors such as business model, website technology, the scale of the business and website, streaming engines & servers, prime targets for the user base, and much more. This article will explain two major methods to create a video sharing website like YouTube.
However, before that, it is exceedingly crucial to comprehend four important aspects of the YouTube business model and of other video sharing websites like YouTube-
• How YouTube advanced a monopoly in free video sharing platforms? • Would users appreciate a new video sharing website or YouTube alternatives? • How sites like YouTube make money streaming free videos? • Who are the prime targets of a video sharing website like YouTube?
Video Sharing and YouTube Monopoly:
Can you beat YouTube’s monopoly in video streaming business?
YouTube was not this big a decade ago. In fact, it was nothing. People mocked Google for buying the video sharing platform for $1.65 billion. Today, according to a leading analyst at Google, a year ago, if YouTube were a stock, it would be worth $75 billion. It is safe to assume its net worth is more than $100 billion as of today.
Let us consider the YouTube business model here. Here is what YouTube offers-
• Unlimited hosting of video content in maximum resolution. • Dynamic re-encoding of videos to enjoy buffer-less streaming on all bandwidths across different devices. • 15 data-centers and streaming servers around the globe for lowest latency and least buffering. • Video content enhancement using latest tech. For example, 60 fps streaming. • Live streaming and VOD on the same platform. • More than 300 hours of videos are uploaded every minute.
YouTube offers all this as free of cost. Now, I ask you, do you think, YouTube is going away anytime sooner with all these? In less than a decade, YouTube has captured a major section of the video streaming market. At least a startup backed by a partial YouTube Clone would not compete with the Google-supported business, but that does not mean a video sharing website like YouTube cannot survive until YouTube is there. This brings to our next aspect.
Drawbacks of your Biggest Competitor- YouTube:
Lack of Niche-
If you look at the YouTube business model for users, it is a place for all kinds of videos. We cannot say that YouTube has a niche. However, the channel-based model allows YouTube creators to choose a niche for their videos, it is still not very micro-personalized to cater to a particular group of audience.
Fake and Unethical Content-
YouTube’s model to accommodate all kinds of videos, in one hand makes it suitable for all kinds of users; it is a drawback at the same time too. The platform has become a home of Fake News and conspiracy theories. Even YouTube CEO Susan Wojcicki admits they face a tough time filtering out Fake news and other unethical content from the platform. A platform free of cost and accommodating everything is more of a clutter than being useful in many instances. Except for many genuine creators, YouTube has become a home of unethical channel owners who would do anything to gain more views and earn money from Ads.
Despite YouTube’s consistent vigilance, it is still full of unethical videos, Fake News, Click-baits, plagiarized content and much more. With these, users who want to see some genuine and useful stuff find a hard time filtering out the valuable content. Hence, one cannot deny the degraded user experience of genuine YouTube consumers.
Too Big to Keep an Eye on Everything-
Problem with YouTube is it is the biggest database of videos on the globe. Despite all their efforts, it is not possible to keep an eye on everything that is happening in the YouTube community. Neither it is possible to inspect 300 hours of videos being uploaded every single minute.
As a result, there are millions of videos on YouTube, which look like versions of popular animations and cartoon shows, but contain unethical and disturbing content. Such content is not suitable for children. If you do not pay a close attention, you would not find if your kid is watching a Peppa pig video or a fake animation that contains content unsuitable for kids. Problem is not just with the animations and cartoon videos. There are many contents still on YouTube, which are not suitable for many kinds of users.
Business Opportunity in YouTube’s Drawbacks:
If you think you have a plan to overcome the above drawbacks, and you can build a similar business but with a more personalized user experience, go ahead, this article is for you.
It is a fact that despite all these drawbacks, it is not easy to beat YouTube as a competitor. However, if you can come up with a similar platform with most of the drawbacks eliminated, a website like YouTube’s is not tough to achieve. You can do that by moving one-step after another-
Step 1: YouTube Business Model-
YouTube follows a hybrid revenue model. It utilizes a combination of-
–Ad Revenue Model: Charges from brands for video Ads.
–Subscription Revenue Model: Charges from users for Ad-free videos in YouTube Premium/Red.
–Transaction Revenue Model: Charges from users for individual premium content.
If you intend to create a video sharing website like YouTube, having these three revenue models is necessary. By following this hybrid model alone YouTube is able to entice every kind of user on its platform. However, it is also a notable fact that a major section of the revenue is generated through Ads only. Other two models are not that popular as AVOD is on YouTube. By following this model itself, YouTube creators earn from the platform.
Step 2: Prime Target Customers of Video Sharing Websites:
For a free video sharing and streaming platform like YouTube, the range of target customers is not limited. As discussed, it is also one of the major drawbacks of the platform, where many users face a hard time discovering some good and relevant content.
You can develop a niche for your own free platform, and utilize a similar audience targeting like YouTube under your own niche. A video site like YouTube retains three major target groups:
These are the users visiting the site in search of video content. These people consume the videos on the website, also called as end-users.
• Creators and Amplifiers-
This group consists of two types of people. Creators, who produce video content for the consumers, and the Amplifiers who are popular influencers on social media. These influencers utilize their popularity to boost up videos so that they can reach the maximum audience. These amplifiers could be social media celebrities, actors, sports stars, etc. whose videos fans continuously await.
This group of users includes marketing firms and brands whose Ads run with the free videos. Site analytics is used to dynamically decide the target audience for the Ad and marketing videos.
Two ways to Create a Video Sharing Website like YouTube:
If we talk about the scenario a decade ago, building a website of your own was indeed a big task. There were people with good business ideas but not the technical expertise. Many aspiring entrepreneurs tried and failed. What we see today as internet giants like Tinder, Amazon, Netflix, and Uber, we cannot imagine the challenges they might have faced.
However, today, building even a huge website like YouTube is not a very tough nut to crack. For YouTube alone, there are two approaches to build your own YouTube-like website.
• Building from Scratch or • Going for Turnkey solutions
What is the difference here?
In the first approach, you would require a technical expertise plus a team of experts from different fields to develop a YouTube-like website from scratch. You would be responsible for market research, business requirement study, the latest security updates, streaming engines, data centers, website hosting, everything one can imagine for building a website.
On the other hand, the second approach utilizes the concept of “not re-inventing the wheel, when you can buy a wheel to build your own cart”. There are various software vendors who have already developed websites like YouTube- also called YouTube Clone scripts. An efficient YouTube clone comes ready-made with all the required features that are present in original YouTube. In fact, they also mimic the exact revenue models of the video sharing giant. Let us compare the two approaches in the following table to find out the things you need to do to build a website like YouTube.
Ready-made YouTube clone Script Vs Custom Development from Scratch.
Did Netflix Clone have it already?
Web RTC for computer and mobile web browsers
The WebRTC is responsive to multiple screen sizes
App support Android phones
The script comes with a Native Android mobile app
App support for Apple phones
Native iOS mobile app is available
Subscription-based business model
Base script supports both subscription-based and pay-per-view models
Browsing behavior tracking and suggestion of recommended content to users
All platforms support the feature by default
on-site transactions safety
Integrated PayPal payment gateway
Analytics to track video performance
Integrated Google Analytics
Coupon Management System
Present by default
Commissions Management System
Present by default. Admin can update direct commission charges or percentage cuts.
Facebook and Google Plus API
Why Opt for YouTube Clone Script to Make a Website like YouTube?
As explained in the comparison above, clone scripts can come in handy saving a lot of time, money, and efforts required in creating a YouTube-like Website. Moreover, the cost of managing a whole team of developers, and industry experts would increase the total cost when we add the cost of developing your own server and CDN infrastructure.
Indeed, YouTube works so smoothly because it has its own team and server infrastructure, but it is not necessary to have it all in the very beginning itself. First get in the industry, understand the youtube business model, and comprehend the competition and opportunities. You can later integrate all other stuff as your business grows. When you can offer even a better user experience to your users without spending much, why should you beat around the bush doing what already been done?
Requirements for an Efficient YouTube Clone Script
You should consider these aspects and requirements, and tally them with whatever YouTube clone script you come across during your search-
By-default Features for Users of Sites like YouTube
• Create channels • Upload videos to the channels • Upload videos in compressed format for quick upload • Manage uploaded videos • Subscribe to multiple channels • Like and Dislike videos • Comment on videos • Create Playlists • Browse shared playlists • Allow normal users to become channel owners • Flag other users and their activities • Add videos to watch later • Dynamic video transcoding for adapting browsing in low internet bandwidth • Responsive video player with all basic playback controls
Admin Friendly features in a YouTube Clone Script:
• Ads Management • Earn from the banner Ads • Earn from embedded video Ads • Earn from membership plans • Earn from Premium content • Receive and make Payments through integrated payment gateways • Android App for a smooth mobile experience • SEO optimized site • Dynamic dashboard • Video analytics • Users Analytics • Integration with Google Analytics • Access to take down users’ videos
Create a Video Sharing Website of Your Own and Start Earning:
Online video streaming is growing rapidly. One-third of the internet traffic is for videos only. If video streaming business like Netflix, Hulu, HBO, Amazon Prime, can grow with their unique propositions, why can’t yours? The need and requirement for video content are infinite. People will never stop watching videos. You just need offering something unique and interesting, and they will come to your site too.
Just remember that users these days are not just limited to entertainment alone. You will find an array of people with limitless intensions like learning, news, product reviews, research, gossip, and many more. If your business plan involves anything interesting for them, you will want to host those videos and earn by giving maximum exposure to them.