Are you here to know what type of video streaming business to start with?
But where do you start?
With so many options available out there, it’s very easy to get overwhelmed by the possibilities…
While you are jumping through hoops to start a video streaming service…
It’s important to narrow down what exactly you want to streamline and achieve.
And it’s really not about finding the cheapest source or best platform in the market. It’s all about choosing the right platform that possesses the greatest number of attributes that could benefit you or your business.
Here at StreamHash, over the years we’ve witnessed all the video streaming business models that cite the benefits of reaching the broad audience worldwide and generating revenue.
And based on our keen research and analysis we have made a product for video streaming and live streaming businesses…
This blog outlines you a comparison chart of the video streaming product and its features to help you out choose the best for your business requirement.
Our product helps businesses bridge the gap between offline and online when it comes to Video Streaming (Live and On-Demand) by providing an end-to-end video streaming platform in one-time investment.
Now try to identify for yourself which product and associated features are most necessary for your streaming goals. What are the non-negotiables? On which features could you compromise?
If you’re already a customer of one of the video streaming platforms, why did you choose it? Are you satisfied with the services you’ve received so far?
The answer to the above question will bring your brand a unique identity and thus stand out from the crowd…
So if you are thinking about venturing into on-demand or Live Streaming anytime soon, our comparison chart can help you get some sense into the way forward.
However, it’s quite difficult to keep up with every detail as an aspiring entrepreneur you might come with something different sight… In that case, send us an email or leave us a comment below and we’ll get it fixed!
A limited number of people during the mid-stages of the year 2017 have shifted their attention to video streaming services for Netflix. They have certainly discarded the DVD subscription which is not in trend anymore.
Want your concocted movie or short film to be a part of Netflix movie releases? Netflix offers you a hand to do so. Movies like “War Machine” which have exclusively been released on Netflix by Plan B have acquired a lot of fame and insurmountable revenue during the past few months. Why not give your venture a shot?
The current generation has labeled Netflix as the top-notch platform for the streaming of movies, documentaries as well as TV-series. They call it the “Golden Goose” of this batch of people. A notion has been created that if your movie is not on Netflix then your endeavor is unsuccessful.
There are some crucial specks which will help you to get your movie released on Netflix:
CREATE YOUR QUEUE
There are a couple of approaches to add video streaming services to your line, which now works more like an indication of motion pictures you need to watch and less like a conveyance framework.
To begin with, in the event that you hold your mouse cursor over a motion picture poster you will notice that a little window will fly up. You can either tap on the “+ Instant Queue” button to quickly spare the motion picture for later use, or you can tap on the motion picture title to be taken to the film’s fundamental data page where you can take in more about the flick and maybe add it to your line.
GET BACK YOUR HOMEPAGE
Many people favored the previous home page to the new “Exhibition View”. It used to be simpler to add movies to your archive and when you tapped on a movie poster, you went directly to the film’s data page as opposed to the media player for moment playback. On the off chance that you truly need the old design, “The old homepage” link will come to your aid.
PROVIDE RATINGS FOR ABUNDANT MOVIES
One of the fundamental cons about Netflix Instant is its assumed “absence of segregation.”
“There aren’t sufficient great films gushing on Netflix” is the consistent complain that is going on for some time now about the administration.
It has been discovered that with the help of rating heaps of films truly enables Netflix or other video streaming sites to decide the nature of movies or TV-shows it prescribes. It is also crucial to state that it has a ton of valued movies, only if you are able to extend your points of view a bit.
Tap on the “Suggestions for you” page on the prime label and afterward “Rate Shows and Movies” on the toolbar underneath and go to work. It is additionally useful to sort in your most loved titles into the hunt bar, go to their pages, and rate them with a 5-star with the goal that Netflix recognizes what you like.
The organization has put a great deal of exertion and cash into its suggestion calculation, and with the end goal for Netflix to work to its maximum capacity; it needs all of your contributions as could be expected.
EVERYTHING DEPENDS ON THE DATABASE
You might very well realize that Netflix does not require a tumult procedure in order to work upon a request made by a movie maker. Rather, upon emailing Netflix personnel, your content can be popped up on Netflix. A well-concocted email is what your utmost priority must be.
You must understand and acknowledge the fact that uploading your flick over Netflix would require you to step on the Netflix database itself which is actually a tough asks. You might as well have a very scanty access to its database.
The database of Netflix can be described as an archive of numerous movie and TV-shows that can be taken into account for a Netflix release. Now there must be several questions formulated in your mind which includes the query of how would get an access to the database? In the immediate next speck we are going to dig into this.
WOULD YOU GET ACCESS TO THE DATABASE?
Such a proposition is impractical and impassable. Netflix would never give access to its database since the encryption is stronger than ever. Streamview is one such software which concocts a solid platform with the vision of movie compression and encryption.
However, if you have top level contacts in the Netflix neighborhood it might still be a detrimental venture but some middle agents or third parties might formulate encroachment.
Getting one of these wholesalers on board, be that as it may, presents its own challenges and, to some degree amusingly, video streaming services itself is executing your shot of getting on Netflix, with DVD deals through the floor, merchants are hesitant to go up against autonomous motion pictures in this market since the profits from Netflix are so low.
Currently, this is the only disheartening news off the path. There is a non-mainstream independent organization with the name of “Distribber” that can help get your indie project streaming over Netflix and the greater part of the other real video streaming services.
Even if “Distribber” charges an expense of up to $1,600, you still get to keep all rights to your movie and in addition 100% of the income it goes ahead to make.
INITIATE A TROOP
Let us make an assumption that you have already paved a path for yourself to get into the Netflix network. The immediate next step advises you to create a relationship based on the trust between the admin and the one uploading it.
Your movies will only be certified if the content is impeccable and has the capability to engage an abundant audience to it. How you will be able to prove this is your concern. You have to show that your movie would allure a huge number of audiences and with that confidence; Netflix will stream your venture on their channel.
An archive also known as “queue demand” is introduced where individuals should ask or request Netflix to upload their content.
It will befit you to do a major showcasing push and ask everybody you know to do this. Such an initiative exclusively will not only enhance your odds of getting your independent film streaming on Netflix, however, it’ll additionally expand the sum you’ll get for it if while they make you an offer.
WAY THE MONEY WORKS
Unlike most video streaming services, Netflix does not incorporate a pay-per-view model since it is not dependent on the revenue generated by endorsements. In place of that, it makes you eligible for a one –time fee in order to generate a license which will give you the access to stream your flick to abundant audience.
Do you have an estimate of what amount will this be? Such a conclusion is impossible to draw since it depends colossally on the request; however, it’s typically less than what you had expected it to be. Forecast a four-figure arrangement, and acclaim the stars on the off chance that you get five figures.
UPGRADE YOUR PROSPECTS
As the sequence claim has all the earmarks of being the greatest factor for the accomplishment in Netflix’s ambiguous choice process, there is some proof to propose different contemplations are made.
A foolproof IMDB posting, an extraordinary score on Rotten Tomatoes, and gigantic press release may help get your autonomous film on Netflix, and ought to be on your schedule in any case.
LOOK AT THE BIGGER PICTURE
An intelligent way to deal with film circulation is to expel any and each boundary in the passage between your movie and a potential watcher as could be allowed, and you require a justifiable reason not. Break the shackles for your viewers as well as start exploring other video streaming services.
GET A RESPONSE
Your content once pitched to Netflix, will require some weeks to get a feedback or to go live. Your benefactor will directly be responsible and will bargain with Netflix once your video content is approved.
Once approved, your marketing team will blend with numerous whole-sellers and retailers to endorse your movie. Your administrator must have all the necessary artwork and streaming files for distribution reasons.
You might not get a lot of positive feedback once your flick is uploaded on Netflix. But, there is nothing to worry about it since there is a probability that Netflix might have chosen a similar motion picture recently.
In case you are looking for a Netflix clone and you are sure that this will suffice your needs then you can certainly look out for a white-label solution branded as “Streamview” allowing you to create a website with features similar to Netflix.
“Streamview” comes up with a delicate Netflix clone developing script that encourages you to commence your own video-on-demand platform. This video-on-demand content of our own is very versatile and can be redone to suit your necessities which will involve adjusting the front-end UI, including highlights in any portable applications such as mobile apps.
The video on request programming that you get from “Streamview” will be a clone with all the standard highlights of Netflix, yet this enterprise will work with you through any progressions you require in monetizing, outlining, customizing, arrangement, facilitating and upgrading issues.
It is crucial to state that Netflix movie releases depend on factors which are certainly not a forte for slow thinkers. Your content needs to be out-of-the-box and impeccable which would drive ample traffic to your venture. Remember your movie will be rated depending on the actors you have appointed, the cinematography, the direction and the marketing strategies Incorporated.
Netflix is a well known American Entertainment Company. It is a leading company in the field of providing streaming and video on demand services- both online and DVD by mail. On 29th August, 1997, Netflix was founded by Reed Hastings and Marc Randolph in California. Though it started its business with DVD sales and Blu-ray rental services, it ventured into vod services in 2007. In 2017, this vod platform explored into the content-producing industry with “House of Cards” being its debut series. Since then, it has released more than 126 original movies and television series under its banner “Netflix Original”.
Netflix has emerged as the largest video on demand platform in the entertainment industry. Streaming on Netflix is available in 190 countries, which clearly shows its wide reach. As of July 2017, Netflix had a whopping subscriber base of 103.95 million worldwide, which includes 51.92 million in the United States only. As of 2016, revenue generated by Netflix is around $8.83 billion, and its net income is at $187 million.
Netflix Business Model:
The highlight of Netflix Business Model is that it categorizes its users based on psychographics and not on demographics.
Users have been segmented into 3 basic groups in terms of psychographics:
Users who are busy and don’t want to go out for movies
Users who love watching movies and rent them to watch
Users who want to save their money and want to have the best
The initial step is to purchase the commercial rights or acquire a license of the streaming content from their original production houses.
Managing and maintaining a smooth platform which can be used to broadcast the acquired content seamlessly.
Offering various kinds of attractive offers such as a free one-month subscription to lure new users to join.
Providing satisfying service to the users so that the new users convert into paid subscribers, and existing users become recurring subscribers.
Updating the platform with new and exciting content regularly so as to maintain the subscriber base.
How Netflix makes Money:
For the video on demand business, Netflix offers 3 different membership plans for the subscription which is based on streaming quality and screen count for accessing the content concurrently:
Standard Definition Plan: It allows streaming of content in standard definition quality on a single screen at a time.
High Definition Plan: It allows streaming of content in High Definition quality on two screens concurrently.
Ultra-high Definition Plan: It allows streaming of content in Ultra High Definition quality on four screens concurrently.
The subscription fee for these plans varies from country to country.
In the DVD rental services, the membership plans differ by the number of DVDs a subscriber possess during a specific time and number of discs per month. In order to enjoy streaming on high definition Blu-ray discs, in addition to the standard definition, subscribers have to pay additional amount.
Cost incurred by Netflix:
The profit generated by Netflix cannot solely be assessed by considering the membership plans. For that, various expenses incurred by Netflix have to be considered. These are explained below:
Licensing Cost:
In order to achieve a legalized platform for streaming series and movies, Netflix has to invest to acquire license and content which varies for different content.
Content Acquisition Cost:
Content Acquisition is an essential component for vod business in case of Netflix. This involves procuring streaming and DVD content from distributors, studios, and other mediums, which are done through direct purchases, revenue sharing agreements, and license agreements. For delivery of streaming content, Netflix takes the help of its own content delivery network (known as Open Connect) and third party content delivery networks. For delivery of Discs in the United States, there is a network of shipping centers for delivery and returns of DVDs which are also managed by Netflix.
Production Cost:
In 2013, Netflix started its own online library of films and television series under the brand name “Netflix Originals”. This strategy not only helped Netflix to promote its own exclusive streaming content but also helped it to evade licensing costs. However, the production cost for the Netflix Originals content requires very high expenditure.
Marketing Cost:
With the emergence and acceptance of vod services, many more video streaming players have joined the bandwagon. This has increased the competition and there are major players as well as new players who are giving Netflix a tough competition, such as Hulu, Amazon Prime, Hotstar, etc. To get the edge over its competitors, Netflix has to invest a huge amount for its marketing. The marketing cost involves payments to affiliates, expense on advertisements and expense incurred on device partners. Besides that, the company has to also bear the first month expenses for every new subscriber as the first-month subscription is free for new users.
Research and Development Cost:
Research and development sector is an essential sector of any industry, and this is applicable to Netflix also. This department is responsible for determining the growth of an industry in the future. Netflix invests a high amount of money in ‘Netflix Inc. Research and Development’ department. Netflix Inc.’s research and development for the three months ended in Jun. 2017 was $267 million. Its research and development for the trailing twelve months (TTM) ended in Jun. 2017 which was $965 million.
Technology and development Cost:
Netflix has a huge subscriber base of millions and they may stream content on Netflix at the same time, which will increase the traffic on its server. So, in order to provide hassle-free and smooth streaming experience, Netflix has collaboration with many ISPs to reduce the load on its own server, by using the embedded deployments of Open Connect Appliance. The company has to bear heavy costs for the collaboration. Technology and development costs also include expenses involved in designing the application for all the latest devices or updating the application for the existing devices, streaming delivery technology costs, and other infrastructural costs.
General and Administrative Cost
These costs include payroll and other expenses for the corporate personnel. These also include professional and partnership fees related to administration of the company.
Miscellaneous Cost
Besides the above-mentioned costs, Netflix has to bear other costs such as payment processing fees, the cost for dispatching of discs, and distribution of costs for the streaming content library, etc.
How StreamView can be used to replicate Netflix
Streamview is one of the best movie streaming softwares. With the help of Streamview, one can easily launch a Netflix-like venture. You will get Netflix clone script which will help you in starting your own video streaming site. Streamview will provide you video on demand platform which is highly scalable and can easily be customized as per your needs and requirements. You can modify the UI, add features to the mobile app, and modify its front end and do much more. Apart from this, you will get all the features you are getting from Netflix and the executives will work with you so that you can make all the changes you want in the design, development, hosting, deployment, and maintenance.
Nginx Server: Stremview will convert the HTTP format into RTMP and HLS format for your website, iOS, and Android. This will enable the user to watch the video without waiting for the buffer time. You will feel the difference yourself.
Upload Videos: You can easily upload unlimited number of videos and can use any channel to do so. Some of the channels supported are Amazon S3 Bucket, YouTube link, Website Link or Normal uploads. Steamview supports all.
Subscription: You can upload trailers for your videos. Allow users to watch them without any fee but to watch the whole video let them subscribe to your platform or let them pay for it. It is the best way to earn.
Pay Per View: Some users might not be willing to pay for the whole month as they are surfing other channels as well. So, with Streamview, you can allow them to pay one time for the video. Use the Pay per view feature of Streamview, which you won’t get anywhere else.
SEO Optimized: Streamview provides the best digital marketing features. You will get all SEO settings which you can set as per your need from the admin panel. It will help you in getting higher ranking in the search results.
Banner Videos: You can use featured videos on the banners to get more clicks and to make more money. You will get more subscriptions via this feature.
Streamview has some of the amazing features which you won’t get anywhere else. That is the reason it’s getting such a high demand in such a short time. Use it to witness the difference yourself.
If you have any doubts or concerns, feel free to drop a line or two in the comments section. I shall reply in a day or two. Keep watching this space for insights on video on demand services. Subscribe to our newsletter to learn more about various VOD business models. My best wishes are with you and your video streaming venture. Cheers!
Live streaming is a process of sending multimedia encoded content, especially video or audio across the network so that users and followers can view it immediately as per as their requirement. Users can download the entire media file if they feel the need of it. The process is simple, first the video buffers for a while and as soon as the buffering gets completed, it is played by the media player. The video streaming apps help to play this content as per as the user’s convenience. There are various live streaming services available today. Here is a list of the top 8 video streaming services of 2017:
Netflix:
Netflix is one of the leading networks of internet television which is accessed by more than 189 countries and 103 million users around the world. Netflix provides its users unlimited streaming of feature films, TV shows, movies, original programs, comedy specials and documentaries on a subscription basis. The subscription fee for one month for one standard definition streaming is $7.99, and for the new members, the subscription charge is $9.99 for two concurrent HD streams. And guess what, users get four parallel streams with a single subscription. Users can create up to five different profiles. Netflix is accessible on various devices such as PC and tablet. Now users can also download content for watching it later in offline mode. This is one of the best video streaming services available and is well-known for its good quality and performance. On almost any Internet connected screen, the user can watch as much as he/she wants anytime from any given place.
Hulu:
If the users want to stay updated with the latest TV shows, but they do not want to invest in HD antenna or cable subscription, then Hulu is the best video streaming solution for them. This is one of the video Streaming Platforms which offers popular as well as latest shows. For Classic and current TV series, along with the full season of original content, the user needs to pay $ 7.99 as a monthly subscription fee. The user can also get Show timings for the whole month at $8.99 charges through Hulu bundle and thus save $2 per month. An advertisement free tier costs $11.99 per month. It is supported on various devices, but they can stream only from one device at a particular session. At present Hulu has 12 million users. Recently Hulu released live TV for their user and simply named it Hulu with Live TV and its monthly subscription fee plans starts from $39.99.
Amazon Video:
Amazon Video is an on demand internet video service which is operated, developed and owned by Amazon.com. This Video Streaming service provides movies, television shows and much more. For $ 99 per year, the user also gets two days shipping on each purchase. Kindle book is free every month, using which a user can access Amazon Prime Unlimited Instant Video and Amazon Music both. Video streaming labels are around 40,000 trophies in Amazon stream, but only a fraction of Prime Streaming is included. Amazon also allows offline downloads. If someone has not finished watching all the HBO shows, then they can access and download the unseen videos whenever they want. Amazon launched their streaming partners program in the year 2015. At present Amazon has nearly 66 million Prime members. This streaming service does not work on Google Chrome, but it is accessible on Roku along with Amazon’s smart TVs, Fire TV devices and much more.
PlayStation Vue:
If someone likes to have wireless devices along with living TV at the same place, then PlayStation Vue is the best option for them. PlayStation started its journey as a primarily designed service for gaming consoles in the month of March 2015. But since, then there were many changes in the service offered by this organization. They have more than 1 million users. New channels were introduced, the prices have changed, the list of features got bigger, and supported streaming devices have also increased. To help customers choose among Vue and its competitors such as DirecTV and Sueley TV Now, they have made a full guide of Internet TV service. This outlines Vue’s numerous channel pricing and packages, as well as observing the supporting devices and reviews according to various users. This online video platform is available on a variety of systems; this is Sony’s first initiative to deliver live TV to its customers. They provide primary channels to their customers at a subscription rate of $50/ month and also $55, $75 and $65 subscriptions fee are available for various other packages.
YouTube TV:
YouTube TV is one of the most popular online video platform which provides live TV streaming, but it is still limited to New York City, Chicago, Philadelphia, San Francisco Bay Area and Los Angeles. If anyone stays in these cities, then they can get cloud DVR storage which is unlimited. YouTube TV will save the recording for nine months, and users can stream their content from any place in the US if they are connected to the internet. Monthly subscription charges are $35 along with the facility to cancel the subscription anytime. One subscription supports more than six accounts so that the members can share their subscription with friends or family. The users can operate from three accounts at the same time. YouTube TV provides live streaming from most popular cable networks and ABC, NBC CBS, FOX. Per day more than 30 million visitors visit YouTube. The total number of YouTube users stands at 1,300,000,000. For your information, this number is bound to become bigger.
Sling TV:
If someone prefers the idea of a cable subscription which gives access to numerous genres of content but is still hesitant to go for anything expensive, then Sling TV is the best option that he/she can get. Get thirty real-time channels with a monthly subscription fee which is way cheaper than other services available. Also, there is no fee for set-top box and there is no contract either. Sling Tv is mainly for sports lovers as it offers a variety of sports channels. And to everybody’s delight, it enables sports lovers to go wireless. Apart from sports channels, it also has Food Network, CNN, BBC America, TBS and Cartoon Network. The user will get the multi-stream option if he or she signs up in Sling Blue. The combo subscription fee is $40 per month. The user can record from this live streaming services and will be able to watch on Android, Roku, Amazon and Xbox One devices.
HBO Now:
The content of this online video platform is available online through HBO GO, but a user needs to pay for logging in and watch HBO TV. For many years, HBO did not agree to tie up with cable partners, but upon many requests from its fans, they have launched this Video Streaming Platforms named HBO NOW. The user can get a free trial via Google Play, App Store, and Amazon and also can add HBO NOW channel with their Roku player. Users may add their HBO NOW on their web package if they have internet service from Google Fiber, Frontier, Optimum, Liberty, Verizon and Service Electric. The live shows telecasted on HBO channel, are also shown on the HBO NOW at the same time. More than 2 million subscribers have subscribed for this app, and once users complete their subscription, they can watch it from their desktops, tablets, etc. The subscription fee of HBO NOW is $14.99 per month.
CBS ALL ACCESS
CBS All Access is one of the best user-friendly online video platforms that users can use to watch “The Good Wife” which is a spin-off of the popular show “The Good Fight”. Its users can also watch NFL games including the Football match that telecast on every Thursday night. In comparison to Hulu, $9.99 is the subscription fee for CBS All Access which is free from commercials. In addition, the user can select from an array of live shows. The user can watch this live streaming service on their mobile device, Android TV, and PC or via Apple TV, Xbox One Amazon Fire TV or PS4. Till date, about 1.5 million subscribers have subscribed to this apps.
If you have enough video content which can impress audiences in large numbers, you should definitely start your own on-demand video streaming business. Rather than building a site like Netflix or Amazon Prime from scratch, you should leverage turnkey software like StreamView. StreamView has multiple monetization channels, ranging from subscription plans, banner ads to pay –per-view schemes. Very often, video enthusiasts face trouble uploading videos. StreamView addresses this problem through a measure of multiple upload channels: Amazon S3 buckets, YouTube link, normal uploads and website link. This platform is search engine friendly. Admins can ban users if users do not adhere to your rules and guidelines. Users can report videos for abuse/violence and admin has the full authority to delete videos. To know more about its features, head on to StreamView now.
Okay, so you’ve started a movie website, you’ve curated awesome content and you’re raring to go. Only now that you’ve got it going, you aren’t seeing nearly as much user traffic as you’d have liked. Nowhere close. And you don’t know what to do. You aren’t alone, you know. There are thousands of entrepreneurs across the globe constantly trying to spotlight their websites against the dusty layers of the internet. With the localization of online video content, it’s only natural that brands within the on-demand video space are finding it challenging to penetrate new user segments, increase website traffic and stay ahead. If you’ve been having trouble driving traffic to your movie website, look no further. Here are six ways to which you can point your user traffic northwards.
Step 1. Create an Effective User Interface:
A fantastic user interface can work its magic on a user, enhancing engagement, augmenting retention and promoting return visits. It’s best to pick a turnkey technology fitted with superlative appearance controls to achieve this. StreamView, an on-demand video technology framework created by Streamhash is ideal for up and coming entrepreneurs, offering the benefits and frills of world-class video streaming websites, at a fraction of the cost.
Step 2. Craft a Robust Social Media Strategy:
Social media is an organic extension of your brand, holding just as much weightage and value as your video streaming website. Also, it’s worthwhile to consider the ideal mix of platforms you’d like to have in your marketing kitty. For a movie website, Facebook, Twitter and Instagram are apt vehicles that can carry your movie streaming website to the right users. YouTube can also be leveraged to post movie reviews and trailers. Remember that social media isn’t only a one-way street. Acknowledge comments and questions left by users and thank those that help to promote your brand through likes and shares.
Step 3. Leverage Search Engine Optimization:
The higher your website stacks up in search engine queries, the higher the likelihood of it being spotted by a potential user. To push your video streaming service higher up the ranks, you need to have a focused strategy in place. Search engine optimization is a combination of several factors: website speed, relevant headings, formatting, readability, and keywords all play critical roles. Search engine optimization isn’t an overnight phenomenon. It may take months to build your website up, but if you persevere, the results will be more than worth it. Search engine optimization is composed of a number of components.
On Page Optimization:
This refers to the proper management of content on a website, including the upload of new content, upload of pictures and visuals, and insertion of meta tags.
Off Page Optimization:
Off page optimization is a combination of social tools like social media participation, blog maintenance and bookmarking. All these work together to provide backlinks to your website.
Speed Augmentation:
Users favor websites that load quickly and an agreeable user experience may result in repeat sales.
Backlink Creation:
Scattering your presence across sites through mentions and guest posts can leave little bits of your brand all over the internet. This can improve your website’s position in Google’s search engine index.
Internal Linking:
Internal linking can work wonders in ensuring that your web crawler performs its job to the best of its ability.
Step 4. Make Your Headings Pop:
Attention spans on the internet are extremely short-lived, which is why it is critical that your content is overarched by headings that turn heads. In your case, your movie website may feature unique reviews or summaries. Frame these under eye-popping titles; after all, these could work as great hooks in keeping a stranger engaged on your website. Mundane titles may lose you precious potential customers while interesting ones could do just the opposite. You don’t have to stop at headings. In face, subheadings are great for search engine optimization and they give you yet another opportunity to play around with quirky verbiage. StreamView offers adequate space for textual content and you can strike a perfect balance between visuals and text by seeking a tailored framework.
Step 5. Engage In Pay Per Click Advertising:
If you’re rolling your eyes at the prospect of another added expense, don’t. Pay per click advertising is a fantastic route to propel visitors to your movie website. There are several platforms you could choose from: Facebook, Google AdWords, Twitter, Bing, and Instagram all work on a pay per click model. And while it is indeed a paid route, it can be extremely effective in increasing your customer reach. Pay per click advertising also makes sure that the customers that are garnered are thoroughly targeted and selected. This technique paves the way for you to grow your website through niche advertising.
Step 6. Paid Content Placement:
Ever noticed how certain websites display specific content leading to other sites? This is called paid content placement. Paid content placement refers to the paid display of content on popular websites and is a brilliant tool to meet potential customers that may not otherwise have encountered your brand online. It is usually done through content distribution platforms such as Taboola and Outbrain. Like pay per click advertising, paid content placement levies a charge to you only when a user has clicked on a specific piece of routed content.
Driving traffic to your website is a long-term project, so don’t be disappointed if you don’t see overnight results. It may take months before you begin seeing traction, but keep at it and you’ll see people taking notice. With that, we come to the end of this guide on how to drive traffic to your website. By taking one day at a time, you can reach the user traffic milestones you’ve set for yourself. All it takes is a thoughtful strategy and a little patience.
Netflix wasn’t started in an arbitrary manner. In its near twenty years, a lot has changed for this Video on Demand (VoD) giant. It started as a DVD and Blu-Ray rental service and in 2007, Netflix made its foray in streaming media market. The year 2013 can be considered a breakthrough year for Netflix because Netflix made two important developments: Apart from adding television and film production, it looked set for online distribution of video content. Today, Netflix stands as an epitome of timeless Video on Demand (VoD) service. Netflix is a venture like no other; its presence in 190 countries with over 85 million paid subscribers speaks volumes about its success. As a matter of fact, Netflix competitors do not consistently record huge revenues. Amazon Prime is a first class exception though. Truth be told, Netflix Business Model and Netflix business plan are perfectly imitable and if anything, imitation is the greatest form of flattery.
Netflix Business Strategy:
Legend says that the CEO of Netflix, Wilmot Reed Hashtings, approached BlockBuster in 2000 for a partnership. BlockBuster denied the offer and as it panned out, BlockBuster was annihilated completely by Netflix in 2005. While it has been a sorry state of affairs for BloackBuster, Netflix has been trumping almost every video streaming and video on demand service with its best of the class business strategy.
Netflix business strategy can be broken down into three simple points:
Produce: Invest in producing awesome content
Purchase: Purchase and acquire licenses of popular TV series and movies
Leverage: Leverage content distribution benefits
Netflix, being the undisputed kingpin of the Video on Demand market, has the courage to start its own “Netflix Originals”. And guess what, House of Cards and Orange is the new Black have mustered enough audiences and became crowd pullers. As far as its external funding is concerned, Netflix raised approximately $200 million through equity financing. Debt financing is the sister of equity financing and Netflix raised $1.8 billion through debt financing.
Netflix Business Model:
Popular content studios such as Warner Bros, Fox Studios etc., produce very good content and quite obviously, they look for distributors who can distribute the content to massive audiences. Now, Hollywood is a huge industry which hinges predominantly on two distribution partners: Movie theaters/multiplexes and DVD selling companies. Not so long ago, Hollywood industry added another distributor partner- Online paid subscription sites. This is where video on demand sites such as Netflix, Amazon Prime, Hulu etc., come into the picture.
The interplay of licensing deals and rights purchase is often much talked about. Here is a brief on how licensing works:
Assume that I am a content producer. Naturally, I invest a substantial amount to produce super fine quality content.
I strike deals with movie theaters and multiplexes and subsequently sell premiering rights.
A clause on commission i.e., the percentage of box office revenue to be collected should be clearly detailed out.
I also make money by striking deals with DVD selling companies. Of course, my earnings are in the form percentage cuts.
According to The Wall Street Journal, Netflix is the single largest purchaser of licensing rights. It is followed by Amazon.com and Hulu.
Netflix’s Subscription Business Model:
Netflix business model entails its subscription based business model. Here is a brief on the same:
To begin with, Netflix buys content from content publishing and content producing studios.
Netflix streams content. Users who wish to view the content should purchase a monthly subscription plan. There is another alternative available to users- Pay per Use
Netflix tries to increase its subscriber base through cautious and enchanting marketing efforts.
Money received from subscribers is used to buy more and more content.
After gaining immense popularity and stardom, start producing own content. Strike licensing partnerships with other media channels such as Colors Infinity. For your information, House of Cards and Orange is the New Black is being aired on Colors Infinity.
To tap the non-subscriber market, rent out DVDs. Rental money is a source of income not only from non-subscribers but also from one-time users.
Streaming formats are not uniform. Netflix is known for converting one streaming format into multiple commercial streaming formats. And interestingly, Netflix makes BIG money through this model.
Another inherent element of Netflix’s revenue model is strategic product placement. For instance, season 1 of House of Cards had a plenty of product placements featuring Play Station 4, car rental ads etc.
Thanks to its superior video streaming services, Netflix has an estimated revenue of $8 billion and not astonishingly, the video on demand giant spends a significant chunk on content acquisition.
Why You Should Create Video Streaming Services:
In the earlier paragraphs, I have quantified the earnings of Netflix. I would like to substantiate my point with yet another interesting estimation – the market for subscription based economy tools is touted to touch $100 billion. When I mean subscription based services, many things such as subscription based auto insurance, car rental services etc., come under its umbrella. For all intents and purposes, subscription based video streaming business model is recession free. This is because people do not buy the complete package in one single payment. If anything, they enjoy the flexibility of turning off and on a service.
Remember, it is not possible to get instant brand recognition. You should be sure that you have a significant chunk of audiences ready to consume your content. Also, you should procure rights to all the content you wish to stream. After ticking these two checkboxes, you should definitely then think of starting a Netflix clone.
So, what do you require to start a massive Video on Demand (VoD) site like Netflix?
Content Distribution Network: A content distribution network stores all your video content on servers spread across various geographical points. CDNs are scalable. In other words, if traffic to your website is high, CDNs will be capable of handling it with ease.
Payment Gateways: Popular payment gateways such as PayPal, Stripe, Braintree etc., should be incorporated to handle billing and subscription based payments
Data Analytics: Presence of this module is incredibly imperative. This module throws insights on who is watching what, how often and how long are audiences watching, etc. Such insights help you plan and promote your programs. You should take all the insights into consideration before producing or purchasing new content
Ad–Manager: Proper ad positioning is important. This module categories ad based on their performance- high performing, non-performing and medium performing.
Data Hosting: If you are embarking on a video streaming service business, it is important to have a place to host content.
Admin Panel: You cannot do away with this module. This module helps you grant and revoke viewing permissions to paid and unpaid subscribers.
Multiple Monetization Channels: The very purpose of running a Netflix-like business venture will be defeated if there aren’t any monetization channels. Apart from having an avenue for subscription based viewing, there should also be an avenue to facilitate pay-per-view schemes. Another monetization feature is the presence of banner ads. If viewers click ads, you make decent money.
Encoder: This module is required to convert information or data into one format to another format.
Search Engine Optimization: To get ranked in search engines, digital marketing efforts should be exemplary. A built-in SEO module will ideally help admin control and set SEO setting for keywords.
Well, the list goes on. The job of building a Netflix clone site from scratch is tedious. Most importantly, it is extremely difficult and to be upfront, very expensive. It therefore makes a lot of sense to go with a turnkey software solution like StreamView. StreamView is equipped with the following three channels that let you upload videos in bulk:
Amazon S3 bucket
YouTube Links
Normal Uploads
Website Links
Yes, there are several other options available in the market. But not every option is known to minimize your content distribution efforts like how StreamView does. Please visit StreamView for further details.
We can help you reach the pantheons of glory and success. If there is anything troubling you and your venture, do not hesitate to drop a line or two in the comments section. We shall help reply in a day or two. Subscribe to our newsletter. Keep watching this space for insights on video streaming business. Cheers!
