Live streaming is no longer a novelty for marketers. With real-time videos becoming prominent among social media users, we have seen a significant leap in the way businesses usually interact with their target audiences these days. Live video, as a part of the video marketing strategy, is becoming popular, and it is going to stay as a trend in 2020, as well.
Did you know that online viewers spend 3X more time watching a Facebook live video as compared to other types of videos? The concept of live streaming is evolving and the number of brands using it to strengthen their relationships with the customers is increasing, too.
Live streaming is gradually taking a leading place as one of the most powerful marketing tools for individuals and businesses. With its rising significance, questions like how to build a live streaming website, how much it takes to stream live videos, etc. have become some prominent undertakings among the businesses these days.
Live videos can either make or break your marketing campaigns; it’s a fact that all marketers agree with. However, you must be thoughtful to show your audience the real side of your business and offer something of great value. Live streaming can bring in more leads, conversions, and overall ROI. If you are looking for ins and outs of how to start a live streaming business, you should focus on the utility of live streaming first.
Why Live Videos For Marketing?
Businesses can stream live videos over multiple social media channels like Facebook, Instagram, and YouTube, at the same time. They can also use this opportunity to sell their products by allowing viewers to purchase products directly with just a button click while watching the live videos. Let’s take a closer look at what else makes live streaming a popular marketing tool.
No Investment Required
One of the biggest advantages of live video streaming is it’s available to anybody with a very little investment. Compared to earlier days, when live streaming setups were expensive affairs and were accessible only to the rich brands, we now have some much cheaper alternatives for everyone. The technologies we possess today to eliminate most of the expensive requirements and it has become easier for anyone to adopt live streaming in their marketing mix.
Brands can now bypass traditional live streaming methods and reach directly to their customers with live streaming through popular social media channels. However, if the brands seek a better professional solution than social media streaming, they can also create a live streaming website of their own with some minimal investment. There are tons of affordable live streaming solutions available in the market. Having a dedicated live streaming website helps indeed, as it not only opens up the immense opportunities but also gives greater control over the brand message they want to deliver.
The Emergence of New Business Models and Sales Channels
Brands now are shifting on influencer marketing to attract audiences and sell their products. Brands are approaching influencers with a large social following and paying them for doing sponsored streams. For instance, a fashion brand can recruit fashion bloggers for a campaign that includes live streaming of their fashion shows. Besides, these bloggers can put product links on the live screen and let viewers purchase the outfits shown in the show instantly. With the rising popularity and adoption of live streaming by the brands, new business models and many such effective sales channels are emerging.
Possibilities For Brands to Create New Expanded Experiences
Live streaming brings new business opportunities for brands. They can create a more integrated brand experience for customers where an immediate channel of communication will make sure the messages flow seamlessly in both directions. For instance, sports brands can sell their products to fans who are not physically present at a game but watching the same through live streaming.
What Does It Mean For Marketers?
As it becomes competitive for brands to win customers on social media, combining both social media campaigns and paid promotions can offer an enhanced level of engagement with the audience. Live video streaming combines all of these elements into a new kind of medium with endless possibilities. By putting the capabilities of live TV into everyone’s hands, brands can deliver trust factors in a way we have not yet seen. However, we are still in the early days of adoption and are just starting to visualize the possibilities.
Power of Live Streaming For Marketers and Brands
You already know that live streaming helps brands connect with their audience more realistically. It also allows the audience to participate in a brand’s storytelling. No matter if you are a video content creator or a business, you can leverage the benefits of live streaming and deliver your brand message to the prospects in innovative ways. Let’s see different ways you can use to leverage live streaming for your brand-
Live videos are a great alternative to static visual content. Over 80% of online viewers would watch live videos than exploring other types of content. As video content is visually appealing and easier to grasp, viewers can connect with the real-time content better than any other form of content. Live video streaming offers a sense of real-time connection, which is even engaging than other content types. Allowing businesses to establish their web presence and narrate brand stories in real-time, live streaming can produce some faster results.
There is no doubt live streaming helps to reach out to millions of global users by just a click of a button. Using live stream, brands can broadcast their events to a wider audience, and utilize this opportunity to increase brand awareness among the new audiences as well. The ability to get in touch with as many people as possible without any physical or geographical restrictions is a true power of marketing in hands.
Enhance Customer Relationships
Live streaming ensures enhanced customer relations as they can interact with brands in real-time leading to trust and loyalty. Unlike pre-recorded videos, live videos connect with your audience in a more personal way, paving a seamless channel of communication to interact with the brands. Unrehearsed live video gives a more realistic touch to the brand messages and therefore, making it even trustworthy and relatable. It gives out a sense of value and transparency among the audience. The more customers brands, the more they are likely to undertake some business and recommended the brand to others as well.
Reinforce Brand Value
Treat live streaming as any other marketing medium. What message do you want to convey to your audience? What should be the takeaway for our audience? Use your live streams to make a good impression, show the audience your personality, without just making a big sales pitch.
Different Ways To Use Live Streaming For Video Marketing
Whether you are using social media live streaming, or wondering how to set up live streaming videos from your official website, there are easier ways to undertake both kinds of plans. Irrespective of the platform you choose, you can conduct various kinds of live events to attract more and more audience to your live streams. Let’s look into different ways your business can utilize live streaming to engage with the target customers.
Leveraging the power of live streaming for educational purposes can be a powerful idea. For example, a live demo on how to use a product or service can be a very honest live presentation of skills. A live demo is a practical and trustworthy solution to offer valuable information. Take this opportunity to offer knowledge while your brand builds authority in a particular field. You can even build a good part of your business around hosting webinars.
Q & A Sessions
Host live Q&A sessions to let your viewers ask questions about your brand, product, and different services. Utilize the opportunity to have real-time conversations with your audience and dig deep into your opinions about the brand. Interaction with your audience shows that your brand supports transparency, which has a positive influence on embedding trust factors.
Try to address each question individually by mentioning usernames, as it helps to build a personal relationship with your audience. You must encourage your viewers to ask questions and put comments even if your live stream isn’t a Q&A session. These sessions hold the potential to build a strong community around your brand.
For example, Humana broadcasted a live session with chef Nino answering to the questions of viewers while cooking.
Behind the Scenes Look
Broadcasting behind the scenes is a great way to get a little personal with your audience. Live stream an event, a tour of your office, and show your audience how you make your products. Even the most routine business activity might be very interesting to people who see it for the first time.
Live streaming a business victory or a celebration is another great way to share your company culture and let your viewers feel being a part of it. You can also utilize this opportunity to offer an exclusive sneak peek of your new product development status. The insights offered through such live sessions can build a special connection with your audience and can potentially attract many viewers.
Collaborate With Influencers
Collaborating with popular influencers can have a significant impact on expanding your reach. Choose influencers who have a large following on their social media platforms and websites, and can provide some expertise in a particular area. You can invite influencers to be part of your live stream, be a guest on your live broadcasts, or you can also give them some creative freedom to create their own live sessions promoting your brand.
Alternatively, you can also allow them to take your over live sessions for a period of time and allow them to post live content directly to your page. As opposed to a produced video, live streaming is an easy, honest, and unrehearsed way of reaching out to your viewers.
When you collaborate with influencers, it must align well with your brand and be organic to your viewers. Make sure you do thorough research on your personality of choice, consider their primary demographic, hashtags they use, and overall reputation. The interest and values of the influencer’s audience must also align with your brand’s message and values, making it easy to gain their attention. This type of partnership with popular influencers improves discovery and expand the reach.
Use Live Streams for Sales
Using live broadcasts for real-time sales can create a sense of urgency to buy especially if you are offering discounts exclusively for your online viewers. Set up a live broadcast displaying your special products or services, and offer a link to buy it instantly. Keep in mind that some live chats do not allow links, so you may need to get more creative. Alternatively, you can also create your own live streaming website using a decent live streaming software solution, and get better control on putting links and promoting your products even effortlessly.
Running contests on your live streams has great potential to increase the reach of your live broadcast. To improve the reach, you can ask your viewers to share a link of your live stream as a part of the entry requirement to the contest. This way your viewers become an additional marketing channel.
You can also use the contest entry requirements to expand your email list by capturing email addresses using a Signup form. Conducting contests via live streams can keep your audience engaged and you can use the platform to announce the results as well. Make sure you announce it early to increase the participation of your audience.
For example, Wingstop launched the world’s first live auction on periscope and announced it in advance in their Twitter account.
Live Stream Big Events
Nowadays it is customary for a large enterprise to live-stream large events and product launches. A live launch can help your products and services stand out and create a lot of buzz and traffic around it. Consider going live with your product launch, important events, keynote presentations, demos, etc. Build up the hype around large events in advance so that your viewers have the chance to share the news till the big day.
Conduct Live Interviews
Live interviews can act as an amazing traffic source as you are addressing not just your audience but another person’s audience as well. Setting up interviews with big names in the industry can give you instant recognition and authority in your niche. This further builds trust among your viewers. As mentioned earlier, you can also interview influencers who are from the same niche to capture a wider audience. For example, Benefit Cosmetics went live with makeup master José Rivera with 13k viewers and good engagement.
Live Stream Fun Activities
Your live broadcast need not be formal content always. To change it up a bit, try broadcasting fun activities like team actions, a humorous live, DIY crafts, or anything that your audience will find interesting. For example, Twitter live-streamed holiday-themed sessions with DIY crafts, cocktail mixing, and holiday planning tips by collaborating with top influencers.
Reveal Product Announcements
This is another significant strategy that works better when you have an audience, but it can be highly effective if done right otherwise too. Your viewers will love to be a part of the exclusive group that gets first access to big reveals and launches. Give them that privilege by live streaming product announcements or any similar events. Reveal big news on a live stream to people who tune in before anyone else.
Reuse Live Streams
Once you have a whole library of great content for viewing and reuse, reuse your live stream to promote it further. Create promotional videos, highlight videos, optimize uploaded VOD streams for search engines, and do a lot with your saved content even after the live broadcast is over.
Best Practices To Succeed With Live Broadcasts
You have some ideas and a professional live streaming solution; you are all set to utilize the power of live streaming for your business. Here are some live streaming tips and best practices to help you come off professional and engaging with the first video itself.
Set Your Goals
What do you want to accomplish with live streaming, reach a global audience, highlight product features, increased brand awareness, or grow your audience? Your goals help to determine what type of live experience to create. Create new customer experiences; offer branded moments, live stream product launches, live events, or customer education. In short, set your goals and decide what you are going to show. If you are not interested in your content, chances are your audience won’t be either.
Plan, Test, and Promote
While live video streaming happens in real, it is not wrong to plan ahead. You can and you must plan in advance. Be sure to script responses to possible scenarios that can arise, plot out key moments, and decide in advance the messages to convey. For example, if you are doing Q&A sessions, prepare responses and have a team ready to moderate comments. Before you go live, test in advance and make sure the camera is steady and the voice is clear.
It is also important to promote your live sessions in advance to keep your audience tuned in. Start by announcing about your live broadcast on your website and social media channels to build anticipation.
Welcome New Viewers
When you start live streaming, welcome all your viewers to the live session. This way you establish a personal relationship with them instantly. Also, make sure you welcome new viewers. However, it is not actually practical when you have thousands of viewers. You can also group names together so that it is easy to recognize a large number of people at once.
Address Viewers by Names
People love being called by their names, especially during live streaming. Hearing their username called out while watching a live broadcast helps feel recognized and instantly connect with the brand.
Look at the Camera
Similar to pre-recorded videos where you have to look at the camera, live streaming also demands the same. Looking at the camera is equivalent to making eye contact with your viewers. Just because you can’t see your audience, doesn’t mean that you shouldn’t look at them. This counts a lot when it comes to live streaming, as viewers might be offended if you don’t face them all the time.
Keep a Check on the Environment
Pick a good place with ample lighting and less noise when you go live. This is very important to the overall quality of the stream. Even a bad camera can look good to an extent with good lighting. Try hosting your videos during the daytime, preferably with light background behind you. While natural lighting is the best lighting you can get, you can also buy lights if you have to shoot videos in a dark room.
Choose the Right Platform
Selecting the right platform for your live streaming significantly affects the results you will achieve. If you take social networks, YouTube has over 3 billion searches a month and it is the second-largest search engine after Google. Facebook is already on the race to become a pioneer in this sector. On the other hand, Periscope is devoted to live broadcasts, which makes it easy for your Twitter audience to follow your live sessions.
So which one you must choose? The answer depends on your business goals and preferences of your audience. While Facebook Live offers options for more viewers, popups on their feed often distract them. Alternatively, you can also create a live streaming website to gain much control over your live videos.
How To Make Money Using a Live Streaming App?
We have discussed how live streaming can help with marketing campaigns and assist your brand to grow. Once you are well acquainted with how to create a live streaming website the next thing is to understand is how to monetize your live streams. Next, let’s look into some direct ways to use live videos to make money.
The pay-per-view allows your viewers to unlock access to your individual live streams for a fee. This works great if the content is unique. If you are using custom live video streaming software to create your website, it’s more likely you will find an option to integrate pay-per-view model to start earning from your live streams. This model works best for streaming webinars, tutorials, sports events, and other events where people don’t mind purchasing tickets.
Just like a pay-per-view model, subscriptions give access to all the streams at once for a specific period, instead of paying separately for each live session. Subscriptions can be quarterly, monthly, or yearly basis. You can also take advantage of the built-in subscription features that many custom video streaming software solutions offer. Besides access to live videos, monthly subscriptions can include other benefits for viewers like special badges, ability to chat and enjoy ad-free live streams.
Another great way to earn money using your live streaming app is by running advertisements. If you join the right live streaming platform in social networks, you can make money from ads as many businesses are still relying upon advertising bucks.
For example, Facebook live ads have benefits for both marketers running the ad campaigns and live streamers allow the ads to be shown during their broadcast. If you use live streaming software to broadcast live sessions, you can run ads in your live streams and it can be pre-roll, mid-roll, display ads, or overlay ads.
To exercise more control over the advertisements displayed during your streams you need to get into depths of how to make your own live streaming website. However, it not the best idea to have ads as the only monetization channels during live streaming.
Brand Collaborations and Sponsorships
Brand deals and sponsorships are another great way to make money using live streaming app. It works well when you have a recognizable name for yourself in the industry as brands will reach out to you with deals. If they don’t, you have to reach out to engage with businesses for sponsorships. Either way, you can make money streaming through banners ads, sponsored content, and more. While sponsoring content make sure it doesn’t appear as a sellout.
A membership in affiliate programs will help you earn commissions every time a viewer clicks on your affiliate links and makes a purchase. Affiliate sales are not just limited to links; it can be even a coupon code that you are promoting. You can place the link or coupon code anywhere in your live stream description. While participating in affiliate programs, make sure to keep your content and the product or services you promote is relevant to the content you stream to make money using live streaming app.
Live streaming is a major shift in the way customers interact with business and each other., People are becoming more comfortable in getting on camera and engaging with others. This is also a great opportunity for businesses to market themselves and remain at the top of the industry. Create a plan now to include live streaming in your business marketing strategy. Capitalize on live streaming while it is still in its early development stage before all the big players gain the possible and it becomes harder to get into. If you want any assistance in creating a live streaming website, get in touch with us. We would like to help you out.
Talk to our experts right away
Live video streaming isn’t new, but thanks to apps like Periscope, YouTube, Facebook, and Instagram, you no longer need a complicated stack of technologies to access it for day-to-day life. A smartphone and a good internet connection is all you need to stream a live video feed on these social media platforms.
However, video streaming is not just a fun activity; it has a plethora of potentials from a business point of view, too. The sphere of video streaming is evolving with each day marking something new and unique. Whether it is social media, live product launch events, or live streaming of music concerts, we have seen an array of applications until now. So what’s the next big thing in the live streaming industry?
It has to be sports!
The MO of attending live sports events has changed dramatically over the recent few years, and with the advent of online sports streaming, it is just a matter of few clicks to get instant access to live sports events. Similar to in-stadium experiences, event organizers are devising dedicated strategies for engaging fans on live-streaming platforms, too.
According to NBC, over 6.5 billion sporting events were streamed live through OTT in 2018. However, the scene for live streaming through OTT was not this common until the last couple of years. Major sports leagues were holding out, forcing viewers to remain wired to their cable subscriptions.
The tides are changing and a big wave is coming for live streaming sports in the years ahead. Increasingly, sports enthusiasts will expect to watch their favorite sports events whenever and wherever they want. With 5G’s rolling out soon, both sports broadcasters and viewers will have new experiences to create and enjoy the content. If you want to learn about the significance of starting sport live streaming, you are in the right place.
Let’s understand the live sports trends, their impact in the industry and how to explore excellent business opportunities it has to offer.
Value of Video Potential in 2019
Video continues to be the most effective element in marketing strategies for a good reason. People find videos more entertaining, engaging, and memorable. Hence, they are more popular compared to other types of content on the internet. Videos offer a sense of storytelling and if you want to increase conversion, video marketing is the best way to go for it.
Let’s explore some more valuable statistics to prove the power of using video in increasing brand awareness.
- Videos attract 300% more traffic and help to nurture leads.
- A website is 50 times more likely to make it to the front page of Google if it includes videos.
- Including a video on your landing page can boost your conversion rate by at least 80%
- Over 50% of customers check out the product or service videos before visiting a store.
- Videos have the capability to improve organic search on a website by 157%.
- 25% of brands publish videos every week.
Different Types of Videos Every Business Must Have to Thrive
There are different types of videos you can create for your business. From how-to videos to explainers, Q & A, and case studies – the options are practically endless. Additionally, for every type of video you want to create, there are different styles you can approach it from different orientations. Here are some of the video types you must include meeting the different needs of your customers.
Explainer videos work great if you want to educate your customers about your products and services, and illustrate why they need it. Product explainer videos are a useful for explaining the working of complicated products or services and enhancing positive brand awareness. They are a high-level outlook on how particular products or services solve a customer issue. These videos have the potential to be shareable content assets, so aim to make them more engaging by connecting with viewers on a deeper level.
If you want to create brand awareness, increase traffic to a specific landing page, and generate leads, focus on creating teaser or highlight videos. Most businesses follow text-based content marketing to achieve the above-discussed elements. However, if you are into video marketing, create fun videos to promote more downloads. This works great for big events and conferences. When finding new content for videos, consider highlighting the bigger story you can pack in these.
Leadership videos are great to build thought leadership within your business or industry. It helps to establish a human connection and to share a unique perspective to build trust and user following. Leadership videos must be authentic and should focus on a specific point. Sharing the experience of professionals and starting a conversation with your target audience is the key.
Webinars are good to educate potential customers about products and about the issues that exist in the industry. When planning new webinars, think about how to repurpose the old videos you have. Design your webinar in such a way that bite-sized video clips can be included in that.
Live Streaming Video Business Opportunities
Live streaming hasn’t been with us for long, but it is quickly gaining significance and attention among people and brands who are looking for innovative ways to deliver content to the audience. Live streaming is a powerful channel to deliver content to your viewers if you are planning about starting a sports business. As with any other marketing channels, it comes with its own challenges. However, the challenges offered by live streaming dominates the benefits it offers. Besides the benefits, live streaming offers a sense of excitement for viewers. It makes the audience feel exclusive and inclusive at the same time.
Viewers Consume Videos on Your Time
The biggest advantage of live streaming for businesses is that the audience consumes content on your time, not on their time. This implies that you are engaging with the audience who care about your brand and find your video content extremely beneficial. You are automatically targeting content at an audience that is more likely to follow and convert. No other tool is capable of achieving what live streaming does.
Reach Highly Targeted Niches
As already said, viewing a live stream needs more commitment from your followers just because they have to tune in on your time regardless of whether it’s the right time for you. This helps to keep the unrelated audiences away and reach a highly targeted audience without any additional efforts.
Takes Less Time to Implement
Implementing live stream takes less time as it just takes a button click. Unlike traditional video production like vlogs or shows, it exactly takes 5 minutes to create a 5-minute video. That’s it. However, if you are not using social media platforms to live steam, it takes a one-time effort to make a video sharing website and you will be ready to live stream anytime, anywhere.
Grow Your Audience
Maybe the best thing about live streaming is that, you can grow your audience surpassing the geographical limits. The larger your audience is; the more chance you get to convert them into customers. If you want to implement live streaming solution for sports, it will help to expand your follower base considerably.
One of the major reasons why live streaming is continuously making an impact on marketing is due to its ability to offer real-time user engagement and join direct communication with the influencer. Whenever you see a pre-reordered video, you are viewing the work of the past. However, live streaming facilitates real-time engagement benefits for users as it happens in the now. Not just real-time engagement, it also provides the opportunity to offer Q&A sessions, live support, and a lot more. You can effectively convey your brand’s story in real-time.
Ability To Repurpose Content
Though this point applies to any type of content, live videos can also be easily converted to other types of content such as a published video transcript on your website or as a reproduced video on YouTube. The options are limitless. Whatever is the case, it is always recommended to repurpose content for a broader reach of your brand message.
A Great Way To Cultivate Trust
Live streaming is surprisingly beneficial to create a close bond with your target audience. As you will be talking with your viewers in the most natural and real way, they feel as if they are being part of authentic interaction. Yes! Even authentic than pre-recorded and edited videos, which are well scripted. Businesses can increase trustworthiness with the help of live streaming, which leads to a great influence across the social space and helps in better conversion when promoting products and services. This will also have a direct impact on customer retention and loyalty, allowing the delivery of high-quality content immediately.
Facilitates High-Quality Content Delivery
Considering the nature of live streaming videos in general, it helps businesses to deliver the best quality content to their viewers in a convenient way. Be it news, product releases, business events, live streams bring them to the attention of followers instantaneously. Brands can also run product promotions through live streaming and offer exclusive access to viewers for a limited time- a very effective way to increase conversions and revenue. The sense of urgency created by live streaming makes it compelling to watch, making it ideal for the flash sales of products and services.
Plenty of Opportunities For Monetization
For businesses that focus on generating income from websites and social channels, live streaming unveils some great monetization opportunities to monetize live sports events.
Some of the best strategies to monetize live streaming are as follows.
– Charging viewers for exclusive access to webinars
-Offering paid product reviews and getting sponsorships
-Driving traffic to your existing website or affiliate offer
-Insert Ads in the live streaming broadcast
-Selling your own products
-Selling the entire broadcast to other publishers.
Better Brand Exposure
Live streaming solution for sports is not just about highlighting your brand in front of your potential customers; you actually get a chance to educate your audience about your brand and the services you offer. This manages to bring some amazing opportunities that can be very rewarding at the end. It helps to promote your business like never before with an outcome much appreciated.
Why Video Streaming is Important
Video streaming services have changed the way people consume sports events and it is for the better. Here are some of the benefits of video streaming.
Whether it is sports videos or any other videos in general, video streaming allows instant playback. Compared to the old days when people had to tune to into TV alone to watch shows and sports events, online streaming makes the content available in real-time and can be accessed by viewers regardless of their location.
Given that there is no additional cost involved when choosing the delivery medium, videos can be cheaply distributed over the web. Even if some exclusive videos are offered for a price, it is much cheaper when compared to the other entertainment channels. Learning how to stream sports online can be of great significance as it is one of the affordable marketing tools.
More Options To Explore
With video-on-demand platforms like YouTube, Netflix, and Hulu, today’s audience has a broad range of options when it comes to the choice of online video content. Earlier if you wanted to watch the shows, you had to purchase or buy DVDs. It was required to watch what you have rented or purchased completely but now it is very easy to preview a show and decide whether to watch it or not, without having to pay extra costs. If you looking for how to start a sports website, ensure that incorporate similar features to make it easier for viewers to choose content.
Make Event Coverage Easier
These days, social media platforms like Instagram or Facebook is used to live stream, as it is easy for brands to broadcast their events without having to pay anything extra. This very significant technology helps to make event coverages easier than ever. You can also start a sports business online to make event coverages easier.
Discourages Content Piracy
The creative video industry has been suffering from piracy issues for a very long time. Many new solutions to combat piracy issues are enforced by brands, but affordability was always a problem. However, online video streaming makes entertainment very convenient and affordable. For the same reason, viewers prefer to subscribe to video streaming websites than watching pirated copies of videos and media. Hence if you are looking for different ways on how to start a sports website, now is the right time as the industry is thriving.
What You Need To Know About OTT Networks
Over the top or OTT is the term used for the delivery of TV and film content via the internet. Traditionally viewers were required to subscribe to a traditional cable network to watch favorite shows and movies at home. However, with the emergence of OTT platforms like YouTube, and Netflix, it changed how people consume entertainment.
Popular video streaming services made it possible to deliver video service over the top of the Internet rather than through expensive broadcasters and telecom providers. That is why it is significant to create a website like YouTube, Netflix, ESPN, or Twitch if you are into content production or event organization.
How Do OTT Platforms Deliver Content to Viewers?
In general, OTT platforms use an online video platform or back-end, which typically handles all the media, subscriptions, users, security and rights, etc. of the platform. The back-end is what communicates with different customer devices. The most common hardware devices used for the stream are streaming boxes or TV followed by smart TVs and internet-connected gaming consoles.
There are several development challenges involved to deliver your content to every device because each device comes with its own development stacks to create apps. A good video-sharing CMS will help to run your own video blog and it comes with additional features like SEO optimization, inbuilt security, tracking system, and a lot more.
What are the Biggest OTT Opportunities?
With video streaming services on the rise globally, OTT technology has immense potential with brands like YouTube and Netflix expanding internationally. Beyond global adoption rates, major opportunities exist in both entertainment and non-entertainment markets. Recent surveys show that over 50% of OTT subscribers pay for educational content in the form of instructional streaming platforms. Streams that focus on health-based content and children’s programming hold a lot of potentials.
OTT platforms must also consider the advantages of tired monetization. Even though most OTT solutions are subscription-based, over 20% of subscribers also made in-app purchases last year. If you plan to start a sports business online, casting a couple of monetization methods can help your OTT solution to grow in the years ahead.
With that said, as the OTT sector has moved towards live programming, sports have also become an increasingly significant part of it. The arrival of online video content without the addition of sports was a big thing several years ago. However, today we are seeing the insertion of sports into the mix by major OTT providers. With cloud-based live sports streaming software now capable of handling live content day in and out, there is an increasing amount of interest shown in carrying live events. We are currently seeing the growing trends for sports brands to go OTT themselves to reach their audience is also being a clear indicator of changing TV viewing habits.
For example, Formula One has revealed its own OTT service will expand to eight new territories in 2019.
When it comes to established OTT players, while Netflix denies taking any interest, Amazon is rapidly becoming a major force in sports. This itself is showing the NFL’s Thursday Night Football on both Prime and its Twitch subsidiary. Twitch is already a leader in the broadcast of game live streaming and eSports competitions.
If you are thinking about how to make a sports streaming website, now is the right time to enter the market with your sports streaming platform. The opportunity has never been greater with cloud-based technology helping sports brands and organizations to launch new OTT services directly targeting customers at a greater speed and much lower cost than just a few years ago.
E-sport Trends in the Video Streaming Industry
A new era of sports viewing is here and sports media companies are focused on delivering what customers really want- High quality and a reliable live stream of their favorite sports events. If you want to learn about how to stream sports online, understanding top industry trends can help.
Let’s see some of the current e-sports trends in the video streaming market.
Viewers Willing to Pay for Streaming
Sports fans are ready to spend money on a sport-streaming website than watching it on TV networks. On average, fans are ready to pay around $23 per month for unlimited access to live sports on any platform. With that said, the majority of sports fans prefer interactive content that offers the ability to chat with other fans while watching live sports.
More Focus on Latency
Earlier, the negative effects of latency used to affect the quality of live streams. Imagine you are watching a major game online and there is a lag in audio and video synchronization, which will ruin the whole viewing experience. Even as online streaming continues to grow in popularity, there are cases of broadcast feeds arriving a couple of seconds before the online feeds which are becoming a great problem. For the same reason, solving latency issues is one of the hit industry trends for 2019. Many digital media brands use the best sports streaming software integrated with CDN to offer a great viewing experience to the audience without any lags.
Solving Piracy Issues
While the shift to OTT is great, it also increases the danger of piracy. Researches shows over 50 unique illegal streamers were active during the UEFA Champions League knockout stages. Brands are increasingly becoming aware of the piracy threats and started to offer security features to streamers. In the coming years, we will see active collaboration between content owners and content protection technology brands to maintain the value of sports content by combating piracy threats.
Live Interviews With Athletes
Sport streaming websites facilitate real-time communication with sportsmen and women to increase fan engagement at sports events. An opportunity to meet their favorite sports star is enough to encourage most fans to attend more games and tournaments. Live experiences or being in the moment is just as significant as engaging with the game itself. If you are thinking about starting a sports business, ensure you incorporate live sessions with popular sports stars.
It’s encouraging to see how technology is influencing live streaming space as more platforms enter the industry. OTT grows in popularity among audiences, and brands are seeking innovative ways to ensure that regulatory measures are being met. However, what it ultimately comes down to is the ability to deliver the best possible experience to viewers. A professional live sports streaming software can help you deliver top-quality streaming services to your audience.
If you are a sports enthusiast wishing to build your own sports live stream setup, contact us for robust live sports streaming services with custom application development.
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The old concept of prime time has changed over time. Viewers today have a vast catalog of content to choose from, and there are certainly more places to watch the content, too.
The viewership of traditional TV is falling apart as the OTT platform is offering high-level customization to the content browsing experience. OTT refers to over-the-top devices that use the internet instead of traditional cable TV to broadcast and watch TV content.
In 2019 alone, there are over 182 million OTT subscribers in the US. In this article, we are going to discuss eight powerful trends that have influenced the growth of video streaming. From cutting-edge business models to sophisticated video streaming technologies, we will talk about everything responsible for bringing OTT to the masses.
Hybrid Monetization Tools
A prerequisite for sustaining an OTT platform is to generate a significant amount of revenue. There are mainly three monetization models that OTT streaming operates on: Advertising model, subscription video-on-demand model, and transactional video-on-demand model.
YouTube, one of the biggest OTT platforms works on an advertising revenue model. General YouTube users are ready to wait patiently for the Ads to finish before they can watch their favorite video. However, the advertisement model is not suitable for most new players as they don’t have a stable subscriber base to drive this model by volumes.
The subscription model is offered by major OTT platforms like Amazon Prime and Netflix where users pay a fixed subscription fee to access unlimited content available on the platforms. The major advantage of a subscription on-demand model is that it is convenient to use and you can unsubscribe whenever you want. Transactional on-demand model, on the other hand, offers a broader viewing experience by allowing users to down the content of their choice and pay a single time fee to watch the content of their choice.
Unlike the advertising and subscription model, the transactional on-demand model does not rely on volumes. Now, live streaming platforms have begun to experiment with hybrid content monetization models and are leveraging multiple opportunities as users are willing to pay for premium content.
Increasing Demand For Originals
Netflix changed the game by rolling out House of cards, its first original web television series. The streaming giant has put more emphasis on its programs over the last few years with over 100 Netflix originals. Orange is the new black, American Vandal, Stranger things, Russian doll, Master of none, are some of the popular Netflix originals loved by the audience. Millennials and the new-gen audience are preferring VOD streaming platforms because of the exclusive original content.
Mobile Surpassing TV as a Primary Content Consumption Medium
Not everyone today watches TV shows on a conventional TV screen. People prefer to watch TV shows and movies on the go on mobiles and tablets. Mobile is emerging as a dominant content consumption channel. For example, a viewer who watches Game of Thrones in his TV screen while at home, whereas streams content directly from mobile devices while traveling.
AI to Make Streaming Better
The OTT industry is expected to leverage the power of artificial intelligence through recommendation engines. The recommendation engine is nothing but an AI-driven extension that keeps a tab on user activities and recommends customized content to subscribers. This offers your subscribers with a personalized viewing experience curated by a combination of user behaviors like content browsing trend, viewing pattern, when they prefer to watch, preference of genre, etc.
The Growth Of Niche Services
For the past decade, the OTT market has been dominated by giants like Amazon Prime, Netflix, and soon Apple and Disney will enter the scene. Recently it’s been clear that there is a real opportunity for a niche video content market. Niche platforms are ultra-specialized video-on-demand platforms that directly aim for a targeted audience. They offer independent cinema, niche sports, documentaries, fashion, luxury, children’s animated content, and Auteur cinema, etc. Niche platforms bring together active customers of similar interests around the content that excites them. Be advised that consistency and regular renewal are the keys to success for niche services if you are planning on launching your OTT Platform.
Content Goes Hand in Hand With Distribution
The OTT platforms not only focus on the content but also on the distribution side. Those who benefit from the widest distribution will have better chances of winning the stream services competition. For example, Apple plans to launch its own streaming services during fall 2019. Even if it is late to the scene, it can count on its 1.4 billion devices that are already in the market and one its final resources with avid support of Hollywood studios.
Similarly, AT&T relies on its network of subscribers to promote its warner media services that merge the HBO channel with the turner channels. To establish in the market for long term and to consolidate the business, distribution is an important aspect for OTT platforms.
The Cloud Revolution
Till a few years back, OTT VOD streaming was a risky affair, but thanks to the cloud revolution, new opportunities arise as cloud simplifies workflows, reduces maintenance, and seeds funding. The development of cloud solutions significantly lowered the costs associated with technical implementation. With that said, now just a 2k subscriber base is sufficient enough to cover the technical costs. This also allows broadcasters to reduce the costs and improve efficiency to a greater level. OTT platforms can be launched and grown quickly without compromising the service quality.
Being Interactive With Augmented Reality and Virtual Reality
Augmented reality and virtual reality have slowly started getting into OTT platforms and have the potential to become a new way of entertainment and engagement. In the future, we will see more live streaming platforms and OTT services depending on hardware manufacturers for the distribution of VR devices as a part of their service.
One of the most important content segments for OTT is sports, which when combined with AR and VR will increase views. Imagine being able to watch a sports event in VR as if sitting in the stadium. VR is expected to offer an immersive experience that will elevate the brand engagement.
To build your own OTT business, you need not have to invest too much. You can build your own OTT platform and stream videos using VOD streaming software in an affordable manner. Once the platform is ready, prepare a marketing strategy and focus on branding and promotions. As more people shift to online channels and more businesses join forces in many different ways, the challenge is to identify the opportunities to attract customers and maximize revenue. Taken as a whole, these popular trends affect the OTT ecosystems in significant ways. Where some business players see maturing the market, others see fresh opportunities in these emerging trends to transform their services based on the industry standards.
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Live streaming for churches is transforming the way congregations practice their faith. More churches are looking to live stream their services to reach their congregations around the world. With live streaming, the worship community can come together to hear the same message regardless of where they are. Some platforms like YouTube make it easier for churches to stream their Sunday morning service. However, the stream quality of the broadcast might not be as expected. That is where the relevance of Church service software comes in.
Best Practices For Streaming Church Services
Whatever method you use to be successful in broadcasting your church live streaming services, it is important to consider certain technical recommendations to make sure you offer the best streaming experience to your audience.
Test Before Going Live
Always do a test live stream before actually going live to ensure all your equipment, both video and audio are operational. This tip is not just for first-time streamers; it is for everyone who plans to stream. Performing a test run before every service is the key to provide a quality viewing experience to all.
Limit the Access and Usage of a Computer Used for Streaming
If you use a specific computer to stream, it is recommended to limit the usage of it. Some churches that have a limited budget will use computer resources for multiple projects. Limiting the access and usage of the computer or laptop used for streaming will ensure that the software and settings commonly uses are not accidentally changed. This is one common problem that happens with most churches and results in their streaming equipment not working at the time of broadcast.
Include an Online Audience as a Part of Your Service
Most successful churches make it a practice to look at the streaming camera and acknowledge their online audience. This also includes addressing your online audience and greeting them at the beginning of the service. Promoting your live streaming services during the announcements in between the service will help in educating your church members to tune in online when they cannot attend the church.
Focus On Close Up Shots of the Church
Getting close-up shots of participants, especially for special events like Easter, Christmas, weddings, first communions, etc. can remarkably improve the viewership of your church live streaming services.
Use Social Media to Promote
Promote your live streaming service on social media both before and after the broadcast, as it helps in bringing in more visitors to your site. You can also add trailers and highlights for special events.
Offer Better Production Quality
Having better production quality is one way to make your live stream better than others. To achieve the same, choose the right camera to stream your church services. Good cameras and microphones are some essentials you must consider investing in for delivering a better streaming experience. Additionally, make sure to capture video at the highest quality possible all the time and later render it down to desirable formats.
Live Streaming Church Services With An Online Platform
Live streaming your church service from your own official video platform is the best-recommended way to broadcast as it gives you the full control over the stream. Streaming with an online video platform offers plenty of advantages, and that is why you must consider building one. Here are some of the advantages.
You Can Publish Sermon Videos
Having your own video platform will help you to publish sermon and testimony videos along with live broadcasting. This means you can create a video library on your church website. Considering the fact that believers look up a church’s website before visiting live stream, it is a great idea to have some video content on your website.
Online platform for church integrates seamlessly with church streaming software, which allows your church to stream sermons and other events. Your audience can play pre-recorded videos, but its live streaming capacity also means that you can share live sermons and events while they happen.
Next Event Countdown Timer
Church’s online platform allows you to include a countdown timer until your next broadcast. The countdown timer functionality helps the audience to know when to join the next event.
A church with an active social media presence shows that it can keep its ministry at the forefront of people’s minds. With the click of a button, social media accounts make it easy for your church to stay active on different social channels like Facebook, Instagram, and Twitter.
An online platform for your church facilitates communication and connection. This allows you to connect with your members and for them to connect easily with fellow members. Both the church website and social media helps connecting communities who are serious about building a community and strengthening roots in the community. With an effective live streaming strategy, you can build a powerful online presence to spread your message, influence, and reach out to your congregation and connect with other believers.
Over 81% of the population has at least one social media profile. So if you want to reach out to your audience wherever they are, you have to meet them online. As more people seek convenient ways to build their spirituality, they are searching for connections to follow over the Internet. Consequently, there is a growing opportunity to reach out to your new members with a live streaming platform. Live video, prayer group, or bible studies can be streamed on your websites and social platforms using church streaming software.
Watch From Any Device
Half of the online video content is now consumed on mobile. Church members who are unable to sit down and watch the live broadcast can watch on their mobile devices. Church live streaming allows you to stream your church services to tablets and mobiles.
One of the common myths of live streaming is its costs. People consider live-streaming a costly affair. Live streaming can actually be affordable with affordable church streaming software. It is more cost-effective than buying a broadcast time on TV. Most churches broadcast live on TV, but now everyone is shifting to online solutions due to its affordability. Live streaming is quite affordable considering the convenience and reachability to a broad audience.
Churches can embrace technology to use it to spread their ministry. By implementing church live streaming services, you are no longer bound by geographical limitations to grow your community. Why not try live broadcasting to help your church enter the digital era? Moreover, it helps you to reach a younger audience. To approach young audiences, you must communicate in a language they understand. For today’s youth, it is technology and the Internet. It is time for churches to embrace change for good. Not through messages, but through the way the message is delivered.
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Live streaming is an interactive way to engage with your audience and establish your presence. For instance, live sports coverage is a big draw for cable network subscribers, but you can also get the same content or even more from a dedicated sport streaming service. After all, what is the point of watching your favorite sport if you aren’t watching it live?
Given the increased popularity of mobile technologies and the internet, it has become easier than ever to stream live sports to audience around the world.
Live Sports Streaming- An Expanding Industry
Today, sports are by far the most prominently broadcasted video programs, whether on TV networks or online. Interestingly, the number of online viewership is on the complete rise. However, it was to like this in the past. When it all started, live streaming was a complicated process, and the opportunities were quite limited. Making a great live video was a hard-hitting task. The lower video quality and poor impact results didn’t defend the big investments in such a complex process.
However, now live streaming has become more approachable and relevant, and the quality has improved exponentially. Live streaming sports content was never this easy until the modern infrastructure and steadfast sports streaming software solutions came to existence.
For over 50 years, Television dominated media. However, today, it’s losing the ground to streaming media services like Amazon and Netflix. Similarly, set-top streaming media boxes like Chromecast, Roku, Amazon Fire TV, Apple TV, etc. are replacing traditional cable subscriptions.
Sports have always been a major component of TV shows, constituting over 40% of the entire TV viewing. In the past decade, many sports organizations, and sports leagues have started streaming sports online through their own live-streaming platforms. Why? Because on-demand sports streaming is the current trend, and it offers excellent revenue opportunities. Let’s take a closer look at why live sports streaming is on the rise?
A Reach to the Global Audience
Even with widespread syndication, reaching a broad global audience with TV broadcasts is not practically possible. However, with live streaming, you can reach a worldwide audience base and access viewership more directly. It makes reaching out to a broader audience possible without hefty expenses and negotiations with multiple partners and distributors.
Lower Barriers to Getting Started
While getting a slot on television is difficult, it’s more accessible only to big organizations with big budgets. However, live streaming is a more accessible and a completely different arena. It doesn’t involve competing for limited space, and for the same reason, the prices are much lower. Other factors responsible for lower prices is the increasing ubiquity of internet connections and the declining cost of high-quality camera equipment.
Smartphones, tablets, and other digital devices are becoming more widespread displacing the popularity of televisions. While there are people who don’t have televisions, it is difficult to spot people without mobile devices. Live sports streaming via the internet allows you to tap into a wide audience wherever they are on their smartphones and laptops. In fact, even televisions these days are coming with inbuilt streaming applications, enabling traditional TV sets to keep up with the changing demand for media devices.
Smart Live Broadcasts
Unlike TV broadcasts, live sports streaming offers amazing advantages in terms of broadcast. Some organizations broadcast multiple camera angles of the same game, which gives audience vantage points to choose from, giving them a greater control. With a bit of customer programming, you can bring in multiple viewing options for live streams as well. For instance, you can build an app that lets your viewers watch 2 games at the same time side by side. You can also overlay scores of other games, integrate live commentary in the middle of live broadcasts, and much more. This allows your audience to engage with the game and your live streaming service in a completely adaptable way.
With sports streaming software, you can bring a worldwide audience to your sport and club. This is an excellent way to make money while streaming entertainment. Creating amazing sports live experiences along with the ability to instantly replay, live playback, pause capabilities, are what help in generating steady revenue. There are several other revenue models for sports live streaming as well, while the subscription model is the most popular one. Pay-per-view sports is also another eminent revenue model. When executed in the right way, live streaming sports can generate significant and steady sales.
How to Live Stream Sports Successfully?
The increasing availability and less complexity have turned live sports streaming into a booming industry. While broadcasting sports content is easier than before, understanding how on-demand sport streaming works will make getting started easy.
Achieving Video and Streaming Quality
When it comes to live streaming sports, it is different compared to streaming other events. The major challenge with live sports streaming is movement and the elements. As sports events often take place in outdoors, the weather is a common concern. If you want to learn how to make a sports streaming website, taking efforts to improve the video and audio quality of your stream is eminently critical.
Some of the important factors contributing to great streaming quality are the right equipment, resolution, autofocus, zoom, multiple cameras, frame rate, etc. The camera you choose for online sports training must function well in low light, it is better to look for a 4k camera with a wide aperture.
Another important thing to consider is to check video buffering as they can totally ruin important moments in the streams. To avoid buffering, you must ensure that there is enough bandwidth to upload the video. You must also make sure that you stream the sport in multiple quality options with automatic bitrate switching so that your viewers have the best-suited version for their respective internet speed.
Mixing Software and Encoding
The master feed is delivered to a dedicated live stream encoder or an encoding device that encodes the stream to a suitable format ideal for transmission over the internet. Generally, encoding software will have the essential features as build-ins. Regardless of the encoding approach, switching between different cameras is essential and a multi-source camera encoder or a capture device helps in achieving this.
Another important factor to consider is the speed at which action occurs. At times, it can be really fast for the human eye to follow. In such cases, slow motion and instant replay let you play important scenes again. Most high-end switching/mixing software or encoders allow for easy instant replays. Some of the additional features you can implement via an encoder software includes- titles and transition, on-screen statistics, studio commentary, simultaneous recording of live streams, prerecorded pictures, and videos.
Monetizing Live Streaming
If you are interested in how to make a sports streaming website that generates revenue, you have a number of monetization models to choose from. You can either follow an advertising model, pay per view or subscription model. While adverting model is the most common one, unless you are attracting a very large viewer base, it can be difficult to generate a good amount of income merely from Ads alone.
However, if your audience is very specific, niche business might offer you more to reach out to them, even if the number of audience is small. Pay-per-view is another monetization model to earn money from live sports streaming. When priced correctly, a game that generates a couple of hundred views can earn thousands of dollars. When you stream events that are very popular, revenue can be even greater.
The subscription model is the best-suited one for live sports streaming. This allows true fans to subscribe to your live streaming platform. More like purchasing the tickets for a whole tournament or a whole season in bulk.
The best live sports streaming events continue to interact with their audience base even after the event. Highlight videos, video analysis, polling audience, are a part of the follow-through after the live stream as it is vital to retain a loyal audience. Proper follow-through has several benefits. It not only ensures that your viewers will show up for the next match, but the loyalty will also make sure your future games are a success as well.
The Future of Sports Live Streaming?
With more and more people doing away with cable subscriptions and moving to streaming services, live streaming certainly represents a bright future. The youth of today are much less likely to choose TV programs and more likely to use on-demand services.
Increasing, live streaming businesses are catching on, too. In short, the trend is clear. Live streaming is the future of media and sports entertainment. While the trend is still in its early stages, early adopters tend to reap more benefits. So, what are you waiting for? To make the most out of your live sports broadcast endeavors, it is highly recommended to use a dedicated live streaming platform. If you need assistance in how to make a sports streaming website, you came to the right place. We will get you started and streaming live in a matter of minutes. Just drop a word, and we will be right back to you.
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Does anyone sit and watch people playing video games all day? Yes, millions of people actually do. Over 15 million viewers daily visit live streaming sites like Twitch to watch games, tournaments, talk shows, casual solo sessions, and more. Just like YouTubers, Twitch streamers are a new breed of online celebrities with legions of dedicated fans who tune in to the platform to watch their favourite streamers. Many of these personalities have reputed sponsors and millions of fans in both Twitch and social media. While not all make it to the NFL and NBA, anyone with a modern game console and passion of gaming, can be a Twitch streamer.
What is the best thing about being a Twitch streamer? Of course, you are doing what you love and you have the celebrity status. Is that all enough? Twitch streaming is not just for entertainment; it is an excellent way to earn money online. If you are addicted to gaming and have a combination of other skills like good communication, business skills and enough time to spare, you are all eligible to start making money on Twitch.
What is Twitch?
Twitch is the leading live streaming platform in the world, mainly for gamers. It was launched as Justin.tv in 2007 by Justin Kan and Emmett Seahr as a general streaming site with different channels. But games became the major focus and soon they spun off the gaming content to a dedicated service- Twitch TV on June 2011.
In August 2014, Twitch was purchased by Amazon and since then it has continued to grow to add more participatory features and to provide exciting offers to its Amazon Prime subscribers. As the services expanded, it attracted large partnerships too with the latest one being a 2-year deal with Blizzard entertainment. Twitch is now the exclusive broadcaster of its eSports events. If you want to make money streaming video games, there is no other better place than Twitch. The streaming service boasts over 2 million unique streamers every month and thousands of them are already making a good amount of earnings through the Twitch partner programs.
How to Set Up on Twitch?
If you are looking for how to earn money on Twitch, there are few things you need to do to set up on the platform. You have to start with creating a profile in Twitch followed by setting up equipment and so on. The first step is to create an account on Twitch. You can create an account for free, by visiting Twitch and clicking the Signup button. You can register using your email or your Facebook or Google account. The next step is that you need to have the proper equipment- You will need to have either a PC or a gaming console. If you are opting for a gaming console, you must purchase a capture card to live stream your games. If you are planning to stream via a PC or laptop, you will have to meet the requirements for the output you expect.
The minimum recommended specs Twitch offers are-
- CPU: Intel Core i5-4670 or AMD Equivalent
- MEMORY: 8GB DDR3 SDRAM
- OS: Windows 7 Home Premium
The streaming software is the most essential addition of any streaming tool kit if you plan streaming games for money. Streaming software comes with many significant features that make your broadcast stand out. With real-time video, audio mixing, switching between transitions, they offer everything you need to pull off a dynamic stream with ease. While some software is free, some live streaming software comes with a paid subscription that offers lots of customizations to personalize your streaming software. Regardless of what software you choose, setting up your live stream involves same steps- picking your equipment, designing a layout on how they will appear to viewers and finally synchronizing your Twitch profile and actually going live.
Microphone and Camera
When you want to make money streaming on Twitch, the quality of your stream should be top-notch. You need to have a dedicated microphone and a webcam. Though you have a gaming headset, having a good microphone will ensure that your viewers can hear you clearly. Go for a good quality microphone that offers crisp audio and adjustable pickup modes. Check out for the webcams that have sharp visual and offers a built-in ring light to brighten your face.
Streaming from Consoles
If you want to become a Twitch streamer and earn money while playing games, without owning any fancy hardware, it is recommended to use either PS4 or Xbox One. This allows you to stream directly from your console without the need for any additional software or devices. Xbox One allows you to go live from the Twitch app and on PS4, you can go live straight from the system’s share menu.
If you use Xbox, you can also stream directly to the Microsoft mixer platform that is relatively easy to set up. While you won’t be able to customize your stream as you can from your PC, console streaming is a great way to start with. If you want to stream from your console like Nintendo Switch but need more control, you can get a capture card which records your console gameplay to your PC.
Building an Audience: Gaining Followers
Twitch is currently the most popular online platform to stream games. The number of concurrent streamers and viewers are overwhelming. That is a double-edged sword. If you want to be a Twitch streamer, that’s great as the potential audience is enormous. At the same time, competition is also quite high. In short, you have to stand out from the crowd to gain more followers and build a community. Let’s see the easy to follow and practical tips to build an audience on Twitch. Hang on to learn how to earn money on Twitch.
Find Your Niche: How do you stand out among Twitch’s 2 million streamers?
If you are serious about becoming an active live streamer and look forward to making money on Twitch, it is important to claim a niche. Where most streamers go wrong is that they try imitating top streamers without adding their own style element. This might work to an extent, but it is not easy to establish yourself as a top streamer by copying others. To choose a niche, you can share your talents or even lack of talents. People love talent shows like X-Factor and American Idol. If you have got a talent, don’t hide it from the world. Sing, dance, play your favorite instrument or showcase your DIY skills while you stream. Streams like ASMR and Mukbang attracts a huge audience even though they seem to be strange trends. Find your talent and run with it.
Build your channel, Be Consistent
Consistency is critical when it comes to building your channel on Twitch. Just like people tune in to their favorite shows at the same time each night, they would like to know exactly when you would go live on Twitch. And if you promise, you have to keep your word to earn their trust. Whether you broadcast in the morning or in the afternoon, stick onto a schedule and let your followers know about it. Make sure your broadcast time is clearly specified in your Twitch profile and social media.
If you choose to stream at random schedules, it becomes difficult to get the same viewers. Basically, you are training your viewers to come back at a specific time of every week by putting up a schedule. Don’t be afraid to start small if you can’t stream every 7 days. Commit to at least one or two streams a week and stick to it. Obviously, the more content you are able to provide, the better. But it’s not always about the frequency, it’s about the consistency, especially when you begin with. While building your channel, prepare it for sponsorships as well. If you are a streamer who is considering the idea of how to get sponsored on Twitch, customize your channel in an impressing way starting with offering a professional info section.
Grow your Community
What differentiates Twitch from other streaming platforms is that the audience is kept as a key part of the experience. Building a community is essential if streaming games for money is what you are looking for. All Twitch streamers have access to chat rooms that allows streamers to directly connect with users who follows them. This also helps in building a community on the platform. The more you make viewers feel like they are with you while you play, the better chances you have at building a loyal community.
Streamers have been taking different routes to keep their actions interactive. If you have ever tried how to get sponsored on Twitch, you know the significance of nurturing a community to get noticed by sponsors. Listing to your followers is also a great way to build relationships. If no one is watching your streams and engaging, ask yourself what would be the reason and try to cater to the content they want.
Promote yourself on social media and interact with your followers there as well like on Twitch. Social media is a great platform to start with building a community. If you really want to see a noticeable positive difference in your viewership, start using social media to strengthen relationships. If you can do promos of the upcoming streams and put up a notification each time you go live, the better. The possibilities of social are almost limitless for streamers, it’s one of the most effective tools to nurture your personal brand. This is essential if you want to gain more followers and you are seriously looking for effective ways on how to make money on Twitch. On top of branding, social media also helps you to earn more sponsorships from big brands.
Don’t Stress About Your Gear (At First)
Just because popular streamers had a top-quality webcam and fancy screens with over 3 PC’s doesn’t mean that you also got to start the same way. How do gamers make money without investment? Have they invested so much in Tech gears? Not really. Interestingly, most of the popular streamers started small with probably an old laptop. The system requirements of Twitch are lenient, which means you must focus on growing an audience before spending thousands of dollars to build an impressive studio. Even if it is an old laptop that you have, start with it. As your channel grows, you can upgrade to better gaming set up.
How to make money on Twitch?
If you are wondering about can you make money on Twitch, Twitch streamers have a lot of ways to earn money and have enough support base for the same. If you have a real intention to make money with Twitch, you have to start aiming to become a Twitch affiliate. From there you can reach the level to become a partner by meeting the required criteria. To make good earnings from Twitch, streamers have to improve their skills and build up a fan base before considering making consistent
Twitch Affiliates and Partners
Have you ever wondered how to make money gaming on Twitch? Affiliates and partnerships are the way to earn more in Twitch. Twitch affiliates and partners can earn from monthly subscriptions from viewers. Each subscription cost $4.99 and for every subscription, the streamer receives 50% of that revenue. There are some statistical requirements to become an affiliate and then a partner. Once you become eligible for the affiliate program, Twitch sends an invitation via email to the streamer to be a part of the program. Once you qualify as an affiliate, you can start earning by collecting bits or when people subscribe to your channel.
How much do Twitch partners make? Again, that differs considerably as it depends on a lot of other factors. Twitch affiliates also have the opportunity to earn in-game products and game sales that originate from your channel. When you make it as a Twitch partner, you will get the benefits offered to Twitch affiliates and live chat privileges, emoticons and exclusive perks in addition.
Both Twitch Affiliates and Partners Can Earn Twitch Bits
Bits is the official donation system of Twitch and it is available only to Twitch affiliates and partners. But bits are not just as easy as getting money with just the push of a button. Bits are digital currencies that can be purchased from Twitch with real cash using Amazon payments. Streamers in Twitch earn special badges for using their bits. The more bits they use; the more badges they earn. A Twitch game streamer earns $1 for every 100 bits used during the stream.
If you are looking for ways on how to make money playing games, Twitch subscriptions are a great way to earn a recurring income. Twitch subscriptions are loved by streamers. When a streamer buys a monthly subscription, the money the platform collects is divided between Twitch and the Twitch partner. Both affiliates and partners are eligible to earn revenue from subscriptions.
If have tried different ways on how to make money on YouTube gaming, you know one of the main revenue sources is video ads. Similarly, Twitch also allows streamers to earn through ads. Revenue earned from ads is one of the popular monetization tools available only to Twitch partners. Streamers can activate their commercial button and the viewers receive video ads. Twitch monitors the number of views for every ad and keep track of the numbers. Streamers are paid a fixed amount of money per 1000 views and it is referred to as cost per mile (CPM). CPM rates are not just on the quantity, quality outweighs the numbers. Generally, the CPM rate ranges between $1-$10.
Most new streamers are eager to learn how to get donations on Twitch. Once you sign up as a streamer on Twitch, you can immediately add a donation button in your channel that allows your users to send their contributions. Another way to accept donations is through PayPal. Accepting donations on Twitch is a common practice. Initially, donations might seem like a less relevant monetization option but imagine having millions of followers and all of them decide to donate a dollar every month. You can be a millionaire just from donations.
For people who ask can you make money off Twitch, affiliate links are the answer. Joining different affiliate programs is an excellent way to earn income. Yes, this is different from the Twitch affiliate program. Twitch streamers can sign in to any affiliate networks and thereby earn a percentage of money when your followers spend on the company’s products.
As Twitch is a product of amazon, it has added an affiliate marketing feature to Twitch. This feature allows you to showcase different products as a widget on their profile. When their followers click on the widget, they are redirected to the relevant Amazon sales page. If a streamer buys a product through the link, the broadcaster receives a share of the total sale revenue.
Selling Games and in Game Items
Twitch allows Twitch partners to sell games and in-game products from their profile and receive 5% of the total revenue. When you stream a game that Twitch sells or that has in-game products which you can sell, a sales box automatically appears on your profile.
If a follower clicks on the box and makes a purchase, you will receive the 5% share of it if you are a Twitch partner. This is an automatic process and doesn’t require an affiliate partner to do anything. The sales box automatically appears on the profile of streamers who play relevant games, but only Twitch partners would receive a share of the sale.
Once you build a brand and becomes popular on Twitch, you can see your followers being willing to pay for your custom merchandise. At this stage, you can place a link on your Twitch profile that direct fans to your online store. You can use your online store to sell goodies like coffee mugs, T-shirts, books or other fanboy products for your followers to purchase.
Brands have now discovered how relevant Twitch is for gamers, and have found that it may be an excellent place to set up sponsorship deals. Obviously, gaming companies benefit from sponsoring the elite players of their game. If a company sells a product to “gamer-type people,” they will benefit from engaging in Twitch sponsorship. It is common to see sponsorship deals from companies that sell computer hardware, accessories, phones, websites, food, drinks, takeaways, fashion labels, and much more.
How Much Can You Actually Make on Twitch?
Do people make money on Twitch? Yes. But, how much? To be honest, there is no way to give accurate numbers. Even if you have just 300 subscribers and you get around 100 views, depending on how active your followers are how much money can you make streaming on Twitch varies.
Imagine many of your followers offer you gifts and donations, the money you make out of Twitch would be more. If you are someone who have already tried how to make money playing video games on YouTube, you know how important is to gain more subscribers to earn more money. However, Twitch offers you many different monetization ways other than number of views or subscriptions.
Most followed streamers on Twitch
Shroud is one of the famous Twitch streamer, popular for his game performances like Call of Duty Black Ops 4. Shroud also streams videos of other games like Lord of the rings, Fortnite, Fallout 76, etc. and has over 6.7 million fans on Twitch. He streames for over 60 hours every week and has brand collaborations with many brands like HYPERX and Madrinas Coffee. Madrinas Coffee even has a product on his name- Shroud’s Insane Cappuccino.
With over 5 million subscribers in Twitch, 6.8 million followers on Instagram and 4.3 million followers on YouTube, TSM_Myth is another popular Twitch streamer renowned for his Fortnite game performances. He is a part of Team Solo Mid or TSM Premiere ESports team based in the US and has multiple brand partnership with brands like HTC, Logitech, and Geico.
Tfue is yet another most watched Twitch streamer having over 6 million followers on Twitch and 11 million in YouTube. With just 236 videos, he owns one of the fastest-growing Twitch channels overall. He mostly plays Fortnite and streams 70 hours in Twitch every week.
Summit1g is another popular streamer with over 3.9 million followers who is famous for his videos on Call of Duty: Black Ops 4. He also plays other games like Counterstrike, Ring of Elysium and Fortnite for almost 60-70 hours every week. He collaborates with several brands like Audio-Technica, monster energy cyber PowerPC and Corsair.
Riot Games is another popular Twitch channel dedicated to League of Legends game performances. He has over 3 million followers and is a participator in tournaments at LoleSports.
Who’s Ninja, the “Trump” of the Streaming World?
Yes, we have kept the first for the last! Ninja a.k.a Tyler Blevins is a 27-year-old gamer who raised to fame when he live streamed himself playing the globally popular game Fortnite with rapper Drake. He not only trended on Twitch, he even made to BBC news. With over 22 million YouTube subscribers, Ninja is a star in both social media and Twitch where he is pulling over $560,000 per month just by streaming games. Ninja successfully made a name in the professional gaming industry by taking part in Halo competition. Later he left e-sports to pursue his streaming career and is currently having over 14 million fans on Twitch.
Does Fortnite, Model the Future?
The massive multiplayer online Fortnite Battle Royal has become a worldwide sensation since its launch. Released by epic games, the game is free for users on Xbox One, PC, PS4, and all apple devices. There is a popular paid-for version of it called Fortnite: Save the world too,
One of the main reasons it became popular is because it is free. Players don’t have to spend any money to battle against their friends. This makes the game more accessible than other multi-player title variants. Another reason is that the game is cross-platform meaning both PS4 and Xbox players can play against one another. The game is also less violent than other fighting titles making it interesting to both casual and professional video games. Equally appealing is that one of the players of Fortnite is the rapper drake who frequently live stream his online matches.
For both players and developers, Fortnite is special as players are willingly pouring out money into a game which is available for free. While the basic model of the game is a freemium one, it allows micro-transactions where players can purchase virtual goods with micropayments. It is not mandatory to follow Fortnite business model. It is true that different game has different expectations and the business model might
Twitch Streamers Reveal Their Number One Tips for a New Twitch Channel
Streaming games for a live audience has emerged as one of the ways to attain heights of popularity and make real money. You will be surprised to know how much money streamers make just by streaming games. If you take some of the popular Twitch streamers their dedication to what they do has convinced many to take up Twitch streaming as mainstream. However, it is not an easy career than most people would assume. Though your potential audience is quite enormous, so is the competition you have to face.
While there is no easy road to achieve it, yes there are some tips that will make you a popular streamer. Rather than beginning to create a channel without any knowledge about Twitch and game streaming, take it from the Twitch celebrities itself. Here are some of the tips by popular streamers if you are going to start a Twitch channel.
Futureman Gaming stresses the importance of building a community but he also points out that it is not going to happen overnight. You have to work hard, learn from your mistakes and have fun to differentiate yourself so that you can grow a community.
Jeffrey Shih an American Hearthstone player says his number of tips for newbies is to simply stream.
Vinny from VineSauce
Vinny from VineSauce says never overreact to the audience. If you are a quiet person, let that aura follow. Always try to be charismatic and never sacrifice your personality. He also explains the significance of finding out fun themes to stream and edit some highlight videos to attract the audience.
Ari “TRIPLEWRECK” SMITH
Ari “TRIPLEWRECK” SMITH, one of the top destiny streamer suggest watching your own streams and make changes in the way it is appealing to the audience. He says if you won’t enjoy your stream, how could your viewers be enjoying it.
NICK28T, a FIFA ultimate team player has this advice for new streamers- Be consistent. Act like you have thousands of audience even if you just have 1 or 2.
Twitch Launches Creator Camp Channel to Help Its Users Become Better Streamers
Twitch launched a creator camp which is basically a website where streamers can get the useful information they need to grow and improve their streams. No matter you are a first-time streamer or streamer who want to try out new strategies, Twitch creator camp has something for you. It features some of the successful Twitch partners who will share tips and advises that will be helpful for your streaming journey. Creator camp also hosts live sessions with partners to dive deep into the subjects that matter the most to streamers.
Hosting a good game is not easy. Most of the streamers spend quite a lot of time searching for advice on effective tools and techniques to make their broadcast more engaging and to grow their community. However, Twitch creator camp makes things simpler by creating a centralized platform where you can access all relevant information to a streamers success and learn about how to make money on Twitch.
Twitch vs YouTube
If you want to know about how to make money playing video games on YouTube, there are a lot of other general things you must be aware of. First of all, Twitch is largely game focused whereas on YouTube it is not very easy for gamers to find their stream. If done through android smart devices or PS4, or your PC, YouTube finds the best stream resolution but if you chose to stream from the PC it needs an encoder. However, with Twitch, you can directly stream to the site from the Xbox One game console.
When it comes to earning money, with YouTube it all starts with ad revenue. Once you have over 10,000-lifetime views and you became a YouTube partner, you can start earning from ads. Another way to earn is through donations from subscribers and viewers through fan funding card option. Whereas making money on Twitch is possible through a partner program, ads and Twitch gives you the potential to earn much more than YouTube gaming.
The most active streamers make a living through a combination of monetization technique like Bits, donations, paid subscriptions, and influencer marketing. As with any type of success in the social platform, making money on Twitch also takes a lot of hard work and patience.
If you are streaming games for money alone, you will struggle for the first few months. Your passion and interest in gaming are what will drive you to be patient and that is what will pay off in the end. Even if you have 30 views or 3000 views, people are choosing to watch you playing games. In the end, it is important to remember that you are still playing games. Whether it’s just a hobby or something you plan to take up as a career, streaming must be fun. The more you enjoy playing games, the more everyone will watch you and the more money you can earn.
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