Does anyone sit and watch people playing video games all day? Yes, millions of people actually do. Over 15 million viewers daily visit live streaming sites like Twitch to watch games, tournaments, talk shows, casual solo sessions, and more. Just like YouTubers, Twitch streamers are a new breed of online celebrities with legions of dedicated fans who tune in to the platform to watch their favourite streamers. Many of these personalities have reputed sponsors and millions of fans in both Twitch and social media. While not all make it to the NFL and NBA, anyone with a modern game console and passion of gaming, can be a Twitch streamer.
What is the best thing about being a Twitch streamer? Of course, you are doing what you love and you have the celebrity status. Is that all enough? Twitch streaming is not just for entertainment; it is an excellent way to earn money online. If you are addicted to gaming and have a combination of other skills like good communication, business skills and enough time to spare, you are all eligible to start making money on Twitch.
What is Twitch?
Twitch is the leading live streaming platform in the world, mainly for gamers. It was launched as Justin.tv in 2007 by Justin Kan and Emmett Seahr as a general streaming site with different channels. But games became the major focus and soon they spun off the gaming content to a dedicated service- Twitch TV on June 2011.
In August 2014, Twitch was purchased by Amazon and since then it has continued to grow to add more participatory features and to provide exciting offers to its Amazon Prime subscribers. As the services expanded, it attracted large partnerships too with the latest one being a 2-year deal with Blizzard entertainment. Twitch is now the exclusive broadcaster of its eSports events. If you want to make money streaming video games, there is no other better place than Twitch. The streaming service boasts over 2 million unique streamers every month and thousands of them are already making a good amount of earnings through the Twitch partner programs.
How to Set Up on Twitch?
If you are looking for how to earn money on Twitch, there are few things you need to do to set up on the platform. You have to start with creating a profile in Twitch followed by setting up equipment and so on. The first step is to create an account on Twitch. You can create an account for free, by visiting Twitch and clicking the Signup button. You can register using your email or your Facebook or Google account. The next step is that you need to have the proper equipment- You will need to have either a PC or a gaming console. If you are opting for a gaming console, you must purchase a capture card to live stream your games. If you are planning to stream via a PC or laptop, you will have to meet the requirements for the output you expect.
The minimum recommended specs Twitch offers are-
- CPU: Intel Core i5-4670 or AMD Equivalent
- MEMORY: 8GB DDR3 SDRAM
- OS: Windows 7 Home Premium
The streaming software is the most essential addition of any streaming tool kit if you plan streaming games for money. Streaming software comes with many significant features that make your broadcast stand out. With real-time video, audio mixing, switching between transitions, they offer everything you need to pull off a dynamic stream with ease. While some software is free, some live streaming software comes with a paid subscription that offers lots of customizations to personalize your streaming software. Regardless of what software you choose, setting up your live stream involves same steps- picking your equipment, designing a layout on how they will appear to viewers and finally synchronizing your Twitch profile and actually going live.
Microphone and Camera
When you want to make money streaming on Twitch, the quality of your stream should be top-notch. You need to have a dedicated microphone and a webcam. Though you have a gaming headset, having a good microphone will ensure that your viewers can hear you clearly. Go for a good quality microphone that offers crisp audio and adjustable pickup modes. Check out for the webcams that have sharp visual and offers a built-in ring light to brighten your face.
Streaming from Consoles
If you want to become a Twitch streamer and earn money while playing games, without owning any fancy hardware, it is recommended to use either PS4 or Xbox One. This allows you to stream directly from your console without the need for any additional software or devices. Xbox One allows you to go live from the Twitch app and on PS4, you can go live straight from the system’s share menu.
If you use Xbox, you can also stream directly to the Microsoft mixer platform that is relatively easy to set up. While you won’t be able to customize your stream as you can from your PC, console streaming is a great way to start with. If you want to stream from your console like Nintendo Switch but need more control, you can get a capture card which records your console gameplay to your PC.
Building an Audience: Gaining Followers
Twitch is currently the most popular online platform to stream games. The number of concurrent streamers and viewers are overwhelming. That is a double-edged sword. If you want to be a Twitch streamer, that’s great as the potential audience is enormous. At the same time, competition is also quite high. In short, you have to stand out from the crowd to gain more followers and build a community. Let’s see the easy to follow and practical tips to build an audience on Twitch. Hang on to learn how to earn money on Twitch.
Find Your Niche: How do you stand out among Twitch’s 2 million streamers?
If you are serious about becoming an active live streamer and look forward to making money on Twitch, it is important to claim a niche. Where most streamers go wrong is that they try imitating top streamers without adding their own style element. This might work to an extent, but it is not easy to establish yourself as a top streamer by copying others. To choose a niche, you can share your talents or even lack of talents. People love talent shows like X-Factor and American Idol. If you have got a talent, don’t hide it from the world. Sing, dance, play your favorite instrument or showcase your DIY skills while you stream. Streams like ASMR and Mukbang attracts a huge audience even though they seem to be strange trends. Find your talent and run with it.
Build your channel, Be Consistent
Consistency is critical when it comes to building your channel on Twitch. Just like people tune in to their favorite shows at the same time each night, they would like to know exactly when you would go live on Twitch. And if you promise, you have to keep your word to earn their trust. Whether you broadcast in the morning or in the afternoon, stick onto a schedule and let your followers know about it. Make sure your broadcast time is clearly specified in your Twitch profile and social media.
If you choose to stream at random schedules, it becomes difficult to get the same viewers. Basically, you are training your viewers to come back at a specific time of every week by putting up a schedule. Don’t be afraid to start small if you can’t stream every 7 days. Commit to at least one or two streams a week and stick to it. Obviously, the more content you are able to provide, the better. But it’s not always about the frequency, it’s about the consistency, especially when you begin with. While building your channel, prepare it for sponsorships as well. If you are a streamer who is considering the idea of how to get sponsored on Twitch, customize your channel in an impressing way starting with offering a professional info section.
Grow your Community
What differentiates Twitch from other streaming platforms is that the audience is kept as a key part of the experience. Building a community is essential if streaming games for money is what you are looking for. All Twitch streamers have access to chat rooms that allows streamers to directly connect with users who follows them. This also helps in building a community on the platform. The more you make viewers feel like they are with you while you play, the better chances you have at building a loyal community.
Streamers have been taking different routes to keep their actions interactive. If you have ever tried how to get sponsored on Twitch, you know the significance of nurturing a community to get noticed by sponsors. Listing to your followers is also a great way to build relationships. If no one is watching your streams and engaging, ask yourself what would be the reason and try to cater to the content they want.
Promote yourself on social media and interact with your followers there as well like on Twitch. Social media is a great platform to start with building a community. If you really want to see a noticeable positive difference in your viewership, start using social media to strengthen relationships. If you can do promos of the upcoming streams and put up a notification each time you go live, the better. The possibilities of social are almost limitless for streamers, it’s one of the most effective tools to nurture your personal brand. This is essential if you want to gain more followers and you are seriously looking for effective ways on how to make money on Twitch. On top of branding, social media also helps you to earn more sponsorships from big brands.
Don’t Stress About Your Gear (At First)
Just because popular streamers had a top-quality webcam and fancy screens with over 3 PC’s doesn’t mean that you also got to start the same way. How do gamers make money without investment? Have they invested so much in Tech gears? Not really. Interestingly, most of the popular streamers started small with probably an old laptop. The system requirements of Twitch are lenient, which means you must focus on growing an audience before spending thousands of dollars to build an impressive studio. Even if it is an old laptop that you have, start with it. As your channel grows, you can upgrade to better gaming set up.
How to make money on Twitch?
If you are wondering about can you make money on Twitch, Twitch streamers have a lot of ways to earn money and have enough support base for the same. If you have a real intention to make money with Twitch, you have to start aiming to become a Twitch affiliate. From there you can reach the level to become a partner by meeting the required criteria. To make good earnings from Twitch, streamers have to improve their skills and build up a fan base before considering making consistent
Twitch Affiliates and Partners
Have you ever wondered how to make money gaming on Twitch? Affiliates and partnerships are the way to earn more in Twitch. Twitch affiliates and partners can earn from monthly subscriptions from viewers. Each subscription cost $4.99 and for every subscription, the streamer receives 50% of that revenue. There are some statistical requirements to become an affiliate and then a partner. Once you become eligible for the affiliate program, Twitch sends an invitation via email to the streamer to be a part of the program. Once you qualify as an affiliate, you can start earning by collecting bits or when people subscribe to your channel.
How much do Twitch partners make? Again, that differs considerably as it depends on a lot of other factors. Twitch affiliates also have the opportunity to earn in-game products and game sales that originate from your channel. When you make it as a Twitch partner, you will get the benefits offered to Twitch affiliates and live chat privileges, emoticons and exclusive perks in addition.
Both Twitch Affiliates and Partners Can Earn Twitch Bits
Bits is the official donation system of Twitch and it is available only to Twitch affiliates and partners. But bits are not just as easy as getting money with just the push of a button. Bits are digital currencies that can be purchased from Twitch with real cash using Amazon payments. Streamers in Twitch earn special badges for using their bits. The more bits they use; the more badges they earn. A Twitch game streamer earns $1 for every 100 bits used during the stream.
If you are looking for ways on how to make money playing games, Twitch subscriptions are a great way to earn a recurring income. Twitch subscriptions are loved by streamers. When a streamer buys a monthly subscription, the money the platform collects is divided between Twitch and the Twitch partner. Both affiliates and partners are eligible to earn revenue from subscriptions.
If have tried different ways on how to make money on YouTube gaming, you know one of the main revenue sources is video ads. Similarly, Twitch also allows streamers to earn through ads. Revenue earned from ads is one of the popular monetization tools available only to Twitch partners. Streamers can activate their commercial button and the viewers receive video ads. Twitch monitors the number of views for every ad and keep track of the numbers. Streamers are paid a fixed amount of money per 1000 views and it is referred to as cost per mile (CPM). CPM rates are not just on the quantity, quality outweighs the numbers. Generally, the CPM rate ranges between $1-$10.
Most new streamers are eager to learn how to get donations on Twitch. Once you sign up as a streamer on Twitch, you can immediately add a donation button in your channel that allows your users to send their contributions. Another way to accept donations is through PayPal. Accepting donations on Twitch is a common practice. Initially, donations might seem like a less relevant monetization option but imagine having millions of followers and all of them decide to donate a dollar every month. You can be a millionaire just from donations.
For people who ask can you make money off Twitch, affiliate links are the answer. Joining different affiliate programs is an excellent way to earn income. Yes, this is different from the Twitch affiliate program. Twitch streamers can sign in to any affiliate networks and thereby earn a percentage of money when your followers spend on the company’s products.
As Twitch is a product of amazon, it has added an affiliate marketing feature to Twitch. This feature allows you to showcase different products as a widget on their profile. When their followers click on the widget, they are redirected to the relevant Amazon sales page. If a streamer buys a product through the link, the broadcaster receives a share of the total sale revenue.
Selling Games and in Game Items
Twitch allows Twitch partners to sell games and in-game products from their profile and receive 5% of the total revenue. When you stream a game that Twitch sells or that has in-game products which you can sell, a sales box automatically appears on your profile.
If a follower clicks on the box and makes a purchase, you will receive the 5% share of it if you are a Twitch partner. This is an automatic process and doesn’t require an affiliate partner to do anything. The sales box automatically appears on the profile of streamers who play relevant games, but only Twitch partners would receive a share of the sale.
Once you build a brand and becomes popular on Twitch, you can see your followers being willing to pay for your custom merchandise. At this stage, you can place a link on your Twitch profile that direct fans to your online store. You can use your online store to sell goodies like coffee mugs, T-shirts, books or other fanboy products for your followers to purchase.
Brands have now discovered how relevant Twitch is for gamers, and have found that it may be an excellent place to set up sponsorship deals. Obviously, gaming companies benefit from sponsoring the elite players of their game. If a company sells a product to “gamer-type people,” they will benefit from engaging in Twitch sponsorship. It is common to see sponsorship deals from companies that sell computer hardware, accessories, phones, websites, food, drinks, takeaways, fashion labels, and much more.
How Much Can You Actually Make on Twitch?
Do people make money on Twitch? Yes. But, how much? To be honest, there is no way to give accurate numbers. Even if you have just 300 subscribers and you get around 100 views, depending on how active your followers are how much money can you make streaming on Twitch varies.
Imagine many of your followers offer you gifts and donations, the money you make out of Twitch would be more. If you are someone who have already tried how to make money playing video games on YouTube, you know how important is to gain more subscribers to earn more money. However, Twitch offers you many different monetization ways other than number of views or subscriptions.
Most followed streamers on Twitch
Shroud is one of the famous Twitch streamer, popular for his game performances like Call of Duty Black Ops 4. Shroud also streams videos of other games like Lord of the rings, Fortnite, Fallout 76, etc. and has over 6.7 million fans on Twitch. He streames for over 60 hours every week and has brand collaborations with many brands like HYPERX and Madrinas Coffee. Madrinas Coffee even has a product on his name- Shroud’s Insane Cappuccino.
With over 5 million subscribers in Twitch, 6.8 million followers on Instagram and 4.3 million followers on YouTube, TSM_Myth is another popular Twitch streamer renowned for his Fortnite game performances. He is a part of Team Solo Mid or TSM Premiere ESports team based in the US and has multiple brand partnership with brands like HTC, Logitech, and Geico.
Tfue is yet another most watched Twitch streamer having over 6 million followers on Twitch and 11 million in YouTube. With just 236 videos, he owns one of the fastest-growing Twitch channels overall. He mostly plays Fortnite and streams 70 hours in Twitch every week.
Summit1g is another popular streamer with over 3.9 million followers who is famous for his videos on Call of Duty: Black Ops 4. He also plays other games like Counterstrike, Ring of Elysium and Fortnite for almost 60-70 hours every week. He collaborates with several brands like Audio-Technica, monster energy cyber PowerPC and Corsair.
Riot Games is another popular Twitch channel dedicated to League of Legends game performances. He has over 3 million followers and is a participator in tournaments at LoleSports.
Who’s Ninja, the “Trump” of the Streaming World?
Yes, we have kept the first for the last! Ninja a.k.a Tyler Blevins is a 27-year-old gamer who raised to fame when he live streamed himself playing the globally popular game Fortnite with rapper Drake. He not only trended on Twitch, he even made to BBC news. With over 22 million YouTube subscribers, Ninja is a star in both social media and Twitch where he is pulling over $560,000 per month just by streaming games. Ninja successfully made a name in the professional gaming industry by taking part in Halo competition. Later he left e-sports to pursue his streaming career and is currently having over 14 million fans on Twitch.
Does Fortnite, Model the Future?
The massive multiplayer online Fortnite Battle Royal has become a worldwide sensation since its launch. Released by epic games, the game is free for users on Xbox One, PC, PS4, and all apple devices. There is a popular paid-for version of it called Fortnite: Save the world too,
One of the main reasons it became popular is because it is free. Players don’t have to spend any money to battle against their friends. This makes the game more accessible than other multi-player title variants. Another reason is that the game is cross-platform meaning both PS4 and Xbox players can play against one another. The game is also less violent than other fighting titles making it interesting to both casual and professional video games. Equally appealing is that one of the players of Fortnite is the rapper drake who frequently live stream his online matches.
For both players and developers, Fortnite is special as players are willingly pouring out money into a game which is available for free. While the basic model of the game is a freemium one, it allows micro-transactions where players can purchase virtual goods with micropayments. It is not mandatory to follow Fortnite business model. It is true that different game has different expectations and the business model might
Twitch Streamers Reveal Their Number One Tips for a New Twitch Channel
Streaming games for a live audience has emerged as one of the ways to attain heights of popularity and make real money. You will be surprised to know how much money streamers make just by streaming games. If you take some of the popular Twitch streamers their dedication to what they do has convinced many to take up Twitch streaming as mainstream. However, it is not an easy career than most people would assume. Though your potential audience is quite enormous, so is the competition you have to face.
While there is no easy road to achieve it, yes there are some tips that will make you a popular streamer. Rather than beginning to create a channel without any knowledge about Twitch and game streaming, take it from the Twitch celebrities itself. Here are some of the tips by popular streamers if you are going to start a Twitch channel.
Futureman Gaming stresses the importance of building a community but he also points out that it is not going to happen overnight. You have to work hard, learn from your mistakes and have fun to differentiate yourself so that you can grow a community.
Jeffrey Shih an American Hearthstone player says his number of tips for newbies is to simply stream.
Vinny from VineSauce
Vinny from VineSauce says never overreact to the audience. If you are a quiet person, let that aura follow. Always try to be charismatic and never sacrifice your personality. He also explains the significance of finding out fun themes to stream and edit some highlight videos to attract the audience.
Ari “TRIPLEWRECK” SMITH
Ari “TRIPLEWRECK” SMITH, one of the top destiny streamer suggest watching your own streams and make changes in the way it is appealing to the audience. He says if you won’t enjoy your stream, how could your viewers be enjoying it.
NICK28T, a FIFA ultimate team player has this advice for new streamers- Be consistent. Act like you have thousands of audience even if you just have 1 or 2.
Twitch Launches Creator Camp Channel to Help Its Users Become Better Streamers
Twitch launched a creator camp which is basically a website where streamers can get the useful information they need to grow and improve their streams. No matter you are a first-time streamer or streamer who want to try out new strategies, Twitch creator camp has something for you. It features some of the successful Twitch partners who will share tips and advises that will be helpful for your streaming journey. Creator camp also hosts live sessions with partners to dive deep into the subjects that matter the most to streamers.
Hosting a good game is not easy. Most of the streamers spend quite a lot of time searching for advice on effective tools and techniques to make their broadcast more engaging and to grow their community. However, Twitch creator camp makes things simpler by creating a centralized platform where you can access all relevant information to a streamers success and learn about how to make money on Twitch.
Twitch vs YouTube
If you want to know about how to make money playing video games on YouTube, there are a lot of other general things you must be aware of. First of all, Twitch is largely game focused whereas on YouTube it is not very easy for gamers to find their stream. If done through android smart devices or PS4, or your PC, YouTube finds the best stream resolution but if you chose to stream from the PC it needs an encoder. However, with Twitch, you can directly stream to the site from the Xbox One game console.
When it comes to earning money, with YouTube it all starts with ad revenue. Once you have over 10,000-lifetime views and you became a YouTube partner, you can start earning from ads. Another way to earn is through donations from subscribers and viewers through fan funding card option. Whereas making money on Twitch is possible through a partner program, ads and Twitch gives you the potential to earn much more than YouTube gaming.
The most active streamers make a living through a combination of monetization technique like Bits, donations, paid subscriptions, and influencer marketing. As with any type of success in the social platform, making money on Twitch also takes a lot of hard work and patience.
If you are streaming games for money alone, you will struggle for the first few months. Your passion and interest in gaming are what will drive you to be patient and that is what will pay off in the end. Even if you have 30 views or 3000 views, people are choosing to watch you playing games. In the end, it is important to remember that you are still playing games. Whether it’s just a hobby or something you plan to take up as a career, streaming must be fun. The more you enjoy playing games, the more everyone will watch you and the more money you can earn.
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YouTube is a powerful video-sharing platform and the most effective way to showcase your creation as it gives better exposure to your videos. There is no denying the fact. As a google affiliated with over a billion users, YouTube is the largest search engine, second to google. However, is it very helpful in making a profit by uploading your videos? When it comes to making a profit, YouTube lacks a lot of things. In this scenario, uploading your videos on Live streaming platform is a great idea to generate more revenue. Instead of uploading your videos on sites like YouTube, you have to take advantage of technology to establish a professional online presence. If you have a live video streaming platform on your own, you can upload your videos without any restrictions from third-party.
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Video content providers, here is why you have to create your video on demand platform instead of uploading your video on YouTube for free.
Own Your Creative Work
Uploading your videos on YouTube will have restrictions on your creatives. What does a video on demand platform mean to Streaming Video Content providers? It must give the creator adequate freedom to decide how the videos must be showcased to users. On your own video platform, no one will remove your videos without letting you know.
You can also decide whether you want to sell video content online for free or for a price. A video on demand website of your own is just like a platform where you have full control of the feel, design, audio, and behavior completely. This is your place where you can invite your audience to create a brand identity by customizing things from header to footer.
Spread Your Influence
If you wonder how to sell video content online, a video on demand platform is a website that allows your audience to buy your creations. You can also integrate your social media profiles on the website which enable you to spread your influence even further. You can take a step to further spread your influence through forums or your website blog. The video-on-demand platform serves as an opportunity to present your creations and people know about your brand even more in detail.
Offer Exclusive Content
If you are a good Video-on-demand content provider, never do it for free. Because you can actually make good revenue from it and offer exclusive content to entice your target audience. For example, if you are a video creator offering fitness content, you can post a preview video of your new workout series. On YouTube, it is possible to offer the initial session of your workout videos as a free demo.
Whereas, on your website, you can sell the entire workout series for a given price. You can also sync the content from your social media on your website. The best part? You can double the benefits by increasing your website reach and video views on your site and on the Live streaming platform as well. Once you have your content forever on your site, it helps in turning your casual visitors to a devoted audience.
Engage With Your Audience
Even the most popular YouTube celebrities have their own website to keep their audience updated. Use your website to engage your audience as the popular influencers do. On your website, you can interact with your audience by keeping them informed about your upcoming events, ticket sales, exciting discounts, tours, etc.
Grow Your Business Potential
A Live streaming platform is the best place to promote your business. Unlike YouTube, if you have your website, you can create newsletters. Through this, your community can receive the first look of your videos and they would always be updated and informed. Additionally, your video platform will help you grow an email subscription list of valuable contacts by adding the info of every user who signs up.
Leo Laporte has a YouTube channel and now he is a part of the Drupal-powered Twit.tv, an internet podcast network. When you have your own platform, the choices are endless and there are plenty of ways to promote yourself as a brand. No matter what your requirements are- An online portfolio, film trailer site or a production blog, you will have a place to direct your audience too.
How To Implement Video On Demand?
With on-demand platforms, the number of videos and the duration of videos allowed is unlimited. As bandwidth and viewing are unlimited, you don’t have to worry about the costs involved for bandwidth. While the reach of YouTube videos is quite broad considering its popularity, your own video on demand platform allows you to deliver videos to a global market along with a variety of other features. Beyond all, video on demand platforms can allow video content creators to set up their storefront in any language from the landing page to the billing page. It also allows subtitles and closed captioning in any language.
Designing Your Video-On-Demand Platform
Once you have the right foundation, you can start by designing your video-on-demand platform. Consider this as the user experience part of the whole process. You have to design and build all the parts of your website that your customers will come in contact with or see through your marketing strategies. You can add in features like images, layouts, logos and have to stick to the coding framework. Here are some essential features for designing your video-on-demand platform.
Start Your Own Video-on-Demand Streaming Business.
Video Focused Platform
When you design an on-demand platform to showcase your videos, the website has to be well equipped to focus on displaying and categorizing your videos.
Your website has to be mobile friendly with responsive themes which adapts to smartphones and tablets.
Static Landing Pages
Create pages on your website for people to subscribe to your mailing list and purchase your products.
Your website theme must also allow the pages to be SEO ready.
Video on demand is expanding from a marketing strategy and evolving into a business model. Popular video-on-demand platforms like YouTube has a built-in audience, but if you want to generate good income selling videos online, hosting your video on demand platform is the ideal way. Having a video platform facilitates Streaming Video Content providers to keep the viewers informed about the new updates and additions, which is an excellent selling point. On-demand streaming platforms are not only evolving as a significant part of business models, but they are also actually the foundations of most businesses. It is a great way to create a solid user base while making a good ROI by sharing your video creations.
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Finding new tactics to grow your business is a daunting task, especially when your competitors do the exact same things. In this scenario, you need to make yourself different. The old marketing strategies won’t help you. The best way to attract your audience is to use new platforms where they engage often. That’s where live streaming comes into the picture. It’s no secret that videos generate lots of traffic, views, and engagement. Though slowly, but surely a live video is getting established as the future of online video marketing,
Live Streaming on Social Media
It all began in 2011 with You Now, a live streaming app started streaming for the first time. Later in 2014, we saw the launch of Snapchat. A year later, Twitter integrated Periscope, a live streaming app into their social platform. Later in 2016, Facebook launched Facebook live and many social media giants including YouTube and Instagram followed it.
Video Grabs More Attention
80% of online users prefer watching a video than reading the content. The number of people staying tuned to live streaming content is increasing too. Popular video content marketers state that they drive 41% traffic higher than others. It reaches 100% more audience than a photo post. All these shows and constant growth in the popularity of live streaming among internet users. Considering the previous year, 2019 will be an even bigger year considering both audience and brands have settled into the format now.
Why Social Media
The majority of brands choose social media as the Live Streaming Platform to host videos for several reasons, as mentioned below.
Social Media Platforms are Free
You need not invest any money for live streaming on any of the social media platforms. Having a smartphone with a good camera, and an internet connection, the mobile app is just enough to start with live streaming. However, if you want a professional grade streaming quality, you can go for professional live streaming applications like Ustream.
While live streaming itself is a great engagement booster, social media platforms combine an array of interactive features like live commenting, sharing, stickers and donations. Add it to your profile and users can take part in discussions even after the event is finished. If you are representing a brand, you can also conduct live streams in the form of a chat session or Q & A session to interact with your audience.
Live Video Content Shows to Dominate Social Media Feed
Facebook live and Instagram live has received a high uptake. Therefore in social media feeds, in the coming years, we expect to see more video content. Social media uses text and images to express opinions and feelings. With the introduction of live video content on social media, both people and brands prefer video content to express their feelings. Therefore, it is one of the biggest social media trends that are here to stay for long.
With the introduction of a live broadcast on Facebook and Instagram, this trend is gaining traction across all Live Streaming Platforms. Brands have also been using live video content in their marketing campaigns.
Masters of Storytelling Will Dominate Live Streaming
We have been seeing many brands utilizing live streaming to market their products and services. However, the more engaging content is, the chances are high for it to create an impact. We will soon see social media dominated by storytellers.
Wondering how to start a live streaming business? The secret to reaping success with live streaming is sharing stories in a unique way that your users feel the appeal. While individuals take advantage of features like Instagram or Facebook live to share personal stories, the brand will move towards investing in advanced technology like Facebook watch to broadcast their stories through shows.
The Challenges and Drawbacks of Live Video
The most prominent challenge that businesses face with live video content is that they are live. The live content demands authenticity in a way that is not easy for businesses to deal with.
Consider this example- A small business goes live to show the new collections in their store. In the background, you hear noises and disturbances that make it difficult to what is being spoken. Along with such things, live streaming also poses the challenges of unexpected interruptions. Maybe it can be any technical difficulty or interruptions like the phone starts ringing or something else. Or simply, an unexpected disruption comes in the form of you slip up and say something incorrect or even stumble.
With live video, things always happen in live and you can’t go back to re-record the video to make it perfect. This can bring in pressure, but if you follow best practices, you can take care of this.
Live Video Streaming Best Practices
All the live video content best practices come down to preparation. Though it’s live and at the moment, you have to be prepared for it as it would be any client interaction. You have to represent your business well and make a good impression.
Some of the best practices include:
Have an idea of what you want to present in the live streaming ahead of time. Go through the content until you are comfortable with it. This makes you comfortable with what you have to present and the chances are less to go blank when you go live.
Have Notecards Handy
Though you have practiced the content and got familiar with it, it is better to keep notecards handy. Have your content written in bullet points so that you can quickly go through what you want to talk in the live video.
Make Sure the Location is Brightly Lit
Choose a location that is quiet and doesn’t have background noises. Similarly, the location must be well lit and free of any possible interruptions.
Announce That You are Going Live Ahead of Time
If you want to improve the views and engagements, let your users know when you are going live before you actually do. For example, Facebook makes it easy with their scheduling features, but even on other social media platforms, you can post a day or so in above. There are facilities to remind users an hour before. Ensure that you cross-promote on other social media platforms, too.
Choose Strong Headline and Descriptions
This helps you stand out and get more viewers. It also keeps users to have an idea about what you will present in your video. As you will have viewers entering and exiting throughout the video, it is recommended to have a clear headline and description so that people understand the essence of your video. The only exception is Instagram, which doesn’t have the option to create descriptions.
Share the Video Later
It is a great idea to save and share your video alter with your users. This maximizes the reach of the video and allows users who couldn’t actually watch you live to listen to your content. You can share the video on other platforms if it meets the time requirements.
How Successful Brands Get Results with Live Streaming in Social Media?
Have a Plan
Live streaming is not about the produced video. It is not a place for polished talks. Start it casually, ask questions to your followers, and have them talk to you. People want to see who you are in real. Live streaming is a real kind of two-way exchange. There is always a market for polished and produced video, but a Live Streaming Platform is not meant for that.
Viewers will have questions and they won’t be ready to wait till you finish. Have a clear strategy on how you will pull it off. When your plan isn’t working, adopt spontaneity by ditching the script. Plan, change, adjust, let go and have fun interacting with your audience.
Let Your Audience Know You Value Them
Once you start the live streaming, welcome your audience and thank them. Tell them how much you care and value them. Use these conversations to make your content strong. Brands who can establish a strong connection with the audience are likely to succeed with their live streaming efforts. This connection makes your viewers believe you. Another great thing with engaging your audience is discovering their needs and using it to sharpen your marketing strategy.
Be Ready to Trust People and Take Risks
Investing in ideas and people are much more important than technology. Invest in and empower your best storytellers. Popular brands conduct short Q&A sessions before a show or match and use live streaming to weigh in behind the scenes or the actual show. The key to finding success with live streaming is to collaborate with others and explore new things. You need not do it alone, you can invite others to extend the reach of your brand to their networks. This requires trusting people.
Demonstrate Business Value for Your Audience
Use the live streaming to initiate conversations, offer your customers significant information, highlight employees and fans. Sharing the behind-the-scenes clips with your audience is yet another way to thank them and help share your brand story. When done right, this gives returns in terms of downloads, publicity, customer engagement, lead generation, and influencer marketing.
The world of live streaming and social media is constantly undergoing changes and deriving new ways to reach customers. Thanks to technological advancements and improvements in networks and connectivity, we can now watch our favorite personalities in real time. Live streaming can cover a large number of topics from video games to sports. Social networking applications and live streaming platforms have introduced new features, giving users a genuine way to connect with brands and celebrities.
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Disney makes billions from licensing its content for streaming on the third-party platforms. However, now it’s clear that Disney wants a bigger share of the OTT streaming pie. The company has already announced they are going to launch their own streaming platform and would be reaching directly to the consumers now.
As per CEO Bob Iger’s words, Disney has been in a “good relationship” with Netflix, but it’s time to exercise an option and have a dedicated platform for or content.
It’s still 173 Days for the launch of Disney’s official OTT subscription platform, but it’s already in trends. A buzz was there since before 2017, but things went official with Disney announcing their launch in the upcoming November 2019.
The officially named Disney+ streaming service is in direct collision with the likes of Netflix, Amazon Prime, and Hulu. However, as Netflix is the biggest of the giants with over 140 million premium subscribers worldwide, it is believed that we would be seeing a direct face-off between the two.
How Netflix is a tough nut to crack for Disney?
Netflix is as far the biggest giant in the OTT streaming services. With over 140 million subscribers, its way ahead of its biggest competitor Amazon Prime, which has only around 20 million subscribers. In such a market, if Disney has made its mind, of course, it’s going to start with a bang.
The first thing that comes to the mind is the pricing comparison. While Netflix’s cheapest plan in the US starts from $8.99/month, Disney plans to grab the audience with cut-rate $6.99/month. The price difference of $2 is significant, and Disney is clearly a winner in term of price.
We must also note that Netflix is exhibiting quite a different strategy for the developed countries like the US, while it’s also aiming contrarily at the developing countries, which are growing fast in terms of adoption of the OTT streaming services. Recently, Netflix has been testing a mobile-only plan in India for as low as 250 Rupees/month ($3.6).
However, there is this other side where Netflix raised its cheapest plan’s price from $7.99 to $8.99 in the US. Disney is watching this and probably has a plan to capture first the US market and then worldwide. It has to come up with some extremely competitive pricing if it’s even thoughtful about the global market.
Clearly, as of now, Disney is winning the war of pricing, but still, it’s too early to say anything prior to the launch. Netflix has also been testing some way cheaper weekly plans separately for cross-platform streaming and mobile-only streaming. It is not going to give up on the pricing that easily.
Price is not the only Contemplation for Winning this Combat
Of course, everyone wants cheaper prices, but that does not mean they are going to compromise on the content. Nobody would stick to a platform if there is no value for money in the returns. Cheaper prices won’t help much if there are no shows or content that everyone would like to watch.
Currently, Netflix is a giant repository of over 5,500 titles, which includes TV shows, Web series, Netflix Original Series, Labeled movies, Netflix Original movies, Documentaries and much more. Disney+ would have to come up with quite a competitive catalog right from the first day.
If you have been a Disney’s label fan, you would know, it’s going to be a bang with some awesome Disney owned titles in the catalog. Take movies like The Lion King, Star Wars, Marvel movies, and shows like The Simpsons for the starter. Netflix is full of a very huge list of Disney’s properties. It’s going to be a tough job for the giant after Disney pulls out all of its proprietary content from all other platforms, which actively includes Netflix, Amazon Prime, and Hulu.
Though Netflix has been making a space with its originals, without Marvel, Disney, Fox, and Pixar, it will lose a significant amount of content to its direct competitor. That also means, Netflix has to come up with more originals, and billions would be spent on creating exclusive content.
Same also goes to the Disney, as old content might give them a head-start, but they would not help Disney carry on for the extended period. Eventually, people will want to see originals from Disney too; Content which they cannot find anywhere, not even in the theaters.
Disney has a Plan for the Content
Disney knows the market and admits it’s going to be a long battle before they can actually start receiving the profits. They admit that the service will not aim for the profit up until 2024 and will continue to operate in the loss until then. It will invest in content creation and providing cheaper plans so that they acquire the market first before heading for the profit generation.
Disney owns the major labels and franchises like Disney movies, Star Wars, Fox entertainment, and Pixar. It has plans to keep most of these content exclusive to the Disney+ platform while allowing some of them to be streamed on other platforms including Netflix. By pulling the exclusive content itself, Disney will lose over $300 million annual revenue, which comes directly by selling streaming rights.
In addition to exclusive streaming of Disney movies, Star Wars, Marvel movies, Disney has a pact with Hulu for allowing its content on the platform. Especially, the content from 21st Century Fox, which is now a property of Disney, but it was already a major shareholder of Hulu. Moreover, it also owns the live streaming platform, ESPN+, which is a dedicated and popular live sports streaming platform. So, we can also speculate that Disney might offer its streaming platform with a discounted bundle of Hulu and ESPN+.
Well, you can’t expect anything lesser from a multi-billion company and they can even afford to operate in the loss. With such a commitment, it’s going to be a rigid competition for Netflix to walk toe-to-toe with Disney. Nevertheless, Disney’s announcement to take the OTT streaming platform market by the storm has indeed created a ripple effect.
If nothing, we are certainly going to see aggression in the pricing plans and content quality in the upcoming time. The imminent giant owns most of the content labels, a majority share in a popular OTT platform (Hulu), and a well-known sports Live Streaming Software (ESPN+). Disney will target your whole family from kids and adults to sports lovers.
As per the exclusive Disney originals are concerned, they have already announced a few of the popular titles. Be it the adaptation of well-known kid’s book Timmy Failure, comedy shows like Noelle, Action packages like Lady and the Tramp, it’s a huge catalog to choose from. Disney is also planning to oversee the Star Wars series named Mandalorian with the first day of the launch. In addition, they have also planned a Return of the Jedi spin-off.
Can Netflix be a Competitor for Disney+?
As there is already an ongoing battle between Netflix, Hulu, and Amazon Prime, Disney might just win on the content with most, while loose on price with some. However, content is the king, and people would not pay even pennies if the content is not up to the mark.
In all this, original content plays a significant role, which has become a new standard of quality. Netflix has already won hearts with its originals and so did Amazon Prime. Having exclusive content like House of Cards, Stranger things, and The Umbrella Academy, Netflix shines in the competition.
However, with Disney joining the race, Netflix would lose some of its best performing shows like Jessica Jones, Luke Cage, or the Iron Fist. To tackle with each other, both the giants will have to spend billions on more originals.
Disney might win this war with most of the popular franchises in its trunk. I mean, who would not want to see a standalone or combined Marvel’s Black Widow, Vision, or Scarlet Witch series. While Disney is a mainstream media production house moving slowly to the streaming world, Netflix is doing right the opposite. It’s transitioning from a Streaming service to a full-fledged production house.
Finally, it’s hard to tell if Disney is becoming Netflix or Netflix is growing into Disney, but it’s certain that viewers are going to have a great time. As per the exclusive rights of the content are concerned, we can be certain that Disney will not make any deal with Netflix, Otherwise, they might just end up killing their own platform with their own content.
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Sports is honored with a ceaseless furor among the fans. From club soccer, cricket, rugby, baseball to chess matches, fans dependably purchase tickets to their preferred games. It is one such circle which has never observed a decrease in the income.
Every day, new games are being added to the broadcast rundown, and TV channels are communicating live games from a variety of genres. Nowadays, the furor for games has gone up in the sky with live streaming services broadcasting games straightforwardly to mobile apps and internet browsers.
Increasingly, the live sports streaming software have also gone extremely accessible with each day new streaming app joining the league with others like Hulu, Twitch, and YouTube Live.
How profitable are sports live streaming?
In a bustling life where a large portion of the general population don’t get time to watch their preferred teams playing on the TV, live streaming applications enable them to take a look regardless of where they are.
You can figure the notoriety of online live sports streaming by the fact that a critical populace in the US inclines toward watching games on Smart TV Apps or mobile apps regardless they can still watch the same on the traditional TV channels. It has occurred because of the growing popularity of live TV apps like Hulu, which enable clients to stream TV content through the web. As a result, there has been a decline in the market of traditional TV broadcasting as Apps like Hulu are offering the same in addition to extra benefits.
Just think of it in this way. Traditional TV channels are still being broadcasted in 480P, 720 P, and 1080i. Where platforms like Netflix, Hulu and Amazon Prime are offering the content in 4K quality. Today, users take OTT streaming as a perfect alternative to cable TV. In return, they get access to all the Cable TV content bundled with extra stuff like on-demand Movies, Web series, Live Sports streaming, and Originals.
One more factor that makes live sports streaming more popular is the grown penetration of internet in the developing and developed nations. The same has also helped new business joining the league and building new live streaming platforms with easily accessible Live Sports Streaming Software solutions in the market.
What’s the best way to monetize a sports streaming service?
Tickets. They have always been an effective way to monetize any sports event. People love watching live games and for that, they purchase tickets to the events. A sports streaming software can be built with a similar monetization model, where users can purchase the streaming for a particular sports event. We call it a Pay-Per-View (PPV) model.
The idea of PPV is exactly the same as selling tickets. You can set a price and ask users to purchase the stream in the same way you ask them to purchase the stadium tickets. Many of the live sports streaming software solutions come inbuilt with the PPV monetization model. You just have to look carefully to find a sports streaming software like StreamNow, which comes inbuilt with PPV and many other monetization channels. PPV is amazingly easy to set up with StreamHash and you can bundle it with others as well, for example, PPV with Ads or PPV with Subscription packages.
The future of live sports streaming is already bright. Check out this infographic to learn more amazing facts about sports streaming as a business that you perhaps didn’t know:
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As the devices are getting smarter and the internet is getting faster, the closely associated trends are also clutching the stage. Online video streaming has gone through an unprecedented evolution and has influenced the market share of its closely related segment –traditional pay TV t a great extent. Looking at the stats released by Deloitte for the year 2017, we can conclude that-
- 55% of the US population is now using paid video streaming services.
- 48% of US consumers stream the same TV content via online services.
- US consumers paid $2 billion monthly subscriptions to video streaming services.
The taste of entertainment and media consumers is changing. We can see a shift both in the ways video streaming services function today and the ways consumers consume the media content. Though this massive shift did not occur overnight. It was a gradual proliferation that actively involved the advancement in the technologies being used to-
- Develop video streaming software and solutions.
- Broadcast the online content to the global audience.
- Consume the online content from the end-users’ side.
How did this shift occur?
2015 was an imperative eon for upgrades in the streaming friendly internet technology. We saw a shift from the legacy streaming protocols to the specially crafted overlay networks, dedicated streaming protocols, and custom servers for faster buffer free content delivery. The new infrastructure supported the advanced content delivery mechanisms like –
- Breaking data packets in small chunks
- Enlarging the geo-boundaries and loss-less streaming.
- HTTP-based WebRTC streaming directly direct browsers.
These advancements when implemented on contemporary video streaming software, aided streaming services to –
- Reduce video infrastructure cost.
- Simplify the network organization.
- Upscale the IT and server infrastructure.
- Enhance video streaming quality and UX.
How it affected the legacy streaming operations?
For most of the video streaming services and organizations that used the legacy technologies, infrastructure, and protocols, the modern shift was a decisive modulation. For example, the new setup offered a better alternative. So most of the video streaming software development companies, white label streaming services, infrastructure providers, and the associated service vendors adapted to the change and closed their legacy operations.
Now, the video streaming services still stuck with the legacy technology faced a forced situation to adopt the inevitable change. Otherwise, they would have to be ready to face challenges such as –
- Limited choice of hardware infrastructure
- Limited streaming software support
- Limited vendors for associated API support
- An eventual boost in the delayed migration cost
Bottom line: The shift to the modern stack was not an option but a necessary move if the streaming services and business intended on continuing their operations and enhance the end-user experience with a better tech stack, reduced operational cost, and up-scaled streaming quality.
How the world adapted to modern video streaming?
Early adopters took no time to migrate. They saw a new arena of broadened possibilities and enhanced video streaming business operations. However, this transition was not a sudden explosion. The 2008 Summer Olympic had already laid a foundation of new expectations for it.
For the first time ever, they streamed the entire Summer Olympics in high definition video quality. With a partnership between Microsoft and NBC, they delivered the smoothest video streaming world had ever seen by then. In a very short span of just 2 weeks, almost 50 million unique visitors streamed 70 million times to watch 10 million hours of video content.
This joint venture by a tech giant and the well-known broadcaster laid a milestone. It’s not that such attempts were not made in the past, but this time a complete broadcast in HD quality was a wonder. The event made it clear that the internet is much scalable to stream huge, high-quality, stable, and seamless video content.
Foundations of Modern Streaming Technologies
The success of HTTP streaming for the Olympics was mainly an indication for something bigger. They used the simple but very powerful architecture. HTTP streaming proved its significance by fully adapting to the laid network topology and leveraging the stateless and cache-based internet architecture. Contrastingly, the custom streaming protocols hinder the underlying architecture and fail to leverage the internet to the fullest.
Here are a few of the fundamental aspects that make contemporary video streaming infrastructure better:
1. Content delivery in small chunks:
The modern transmission protocols divide a video file into multiple smaller chunks and transmit each chunk independently through different routes across the internet. The routing manages the sequence of the delivery and transports the final content in the original form at the user end.
2. Independent chunk transmission:
Each of the chucks takes independent routes while in transmission and none are dependent on the previous requests. That means the video playback is independent of the need for a persistence connection between the device and the origin server.
3. HTTP-based transmission protocols:
The chunked-segments travel across the internet and the local WAN networks using a single HTTP protocol. The HTTP protocol is equipped with both abilities to transmit unencrypted content through TCP port 80 and 443 for SSL-encrypted content.
4. CDN-based global HTTP caching:
Content delivery networks (CDN) have made transmission smoother through dynamic caching. CDNs use HTTP caches across the internet and corporate WANs. This helps them to cache and store segmented data to different nodes and deliver them to the nearest device much faster. This passive network architecture ensures a dynamic buffering of the content from the nearest nodes without fetching them from the origin server each time.
5. Adaptive bitrate switching:
The biggest driver of advancement in the video streaming market is adaptive bitrate switching. The video is encoded on multiple formats and resolutions for different qualities. Streaming engines use adaptive bitrate switching to dynamically adjust the stream quality according to the internet bandwidth and device playback capacity. It minimizes the buffering efforts and delivers seamless packets in an adaptive environment.
Benefits of modern streaming for businesses and consumers
The advancements in the tech stack and addition of modern protocols opened doors for easy broadcast to the multitude. The HTTP streaming was indeed superior to legacy protocols like RMTP and RTSP in terms of streaming quality. However, it also made the paid streaming services possible and allowed an enhanced user experience to the end users. Ultimately, we could see the positive effects on business operations as well.
1. It slashed the infrastructure complexity
The default HTTP streaming using TCP ports 43 and 443 were competent to adapt to the caching-friendly internet architecture. Unlike legacy protocols, you are no more required to develop dedicated infrastructure for caching management.
HTTP protocol can seamlessly travel the firewalls. Every corporate network always keeps its TCP ports 80 and 443 open while restricting the RMTP and RTSP protocols. Hence, it made the streaming implementation easier in corporate WAN networks and businesses could by-pass the need for dedicated infrastructure to manage the flow of traffic from white-label video streaming services.
2. It reduced the overall implementation cost
In addition to the cost saved by eliminating the need for above to separate infrastructures, the streaming services and corporates can now also save the investments in server hardware and additional software to manage video overlay.
Next, by using the CDN based dynamic caching, the business can now save the extra bandwidth required to fetch the content from origin server each time some user makes a request. The HLS based streaming can adapt to the existing HTTP server network and save the cost of extra hardware and software for caching. CDN implementation made streaming smoother and allowed branded and white label video streaming services to expand their business globally.
3. It enhanced the user-end payback experience
With dynamic bitrate switching the video streaming has become accessible through any device and even via a slower internet bandwidth. Besides that, HTTP can adapt to the popular video and audio codecs (H.264, AAC, etc.), which make streaming further accessible across a wide range of devices. It gave a broader consumer base to the video streaming services and opportunity to expand their business. Now a user could stream both from a high-speed Ethernet connection and through a mobile internet network.
4. It scaled the infrastructure for streaming businesses
Legacy protocols had limited scalability. Streaming services could upscale their broadcast capacity only by investing in additional hardware and software. With HTTP-based modern protocols, they got inherited scalability and also some advanced native supports like mirroring and edge caching, which also allowed seamless CDN integrations.
Using it, now a particular stream was accessible by the masses and CDN services could use the existing infrastructure to boost the reachability with reduced network latency. With faster content delivery, the HTTP protocol now supported both on-demand and high-quality live video streaming.
The above benefits allowed white-labeled video streaming services to extend their operations from corporates to general consumers. Now they could broadcast as many content to as many users at a time. Which ultimately got the names of branded video streaming services or OTT streaming services. For example, Netflix, Amazon Prime, and Hulu, etc.
5. Introduction to the e-sports
The reduced latency and improved stream quality did not only evolved the way video was broadcasted but also for a lot of other media too. Be video, image, text, or Gif, the contemporary HTTP based CDNs can transmit any type of content.
On this budging edge, a new form of streaming is budding gradually- eSports. The new concept leverages multi-player video game competitions as content and broadcasts the live gameplays direct to the internet audience. This sphere alone is a multi-billion dollar global industry and is expected to grow over $1.5 billion by 2020.
Video streaming market has changed a lot since modern protocols were introduced. There is a lot more that can be done in this industry. With this rate, it wouldn’t be a surprise to see global Paid TV market being surpassed by the OTT-streaming very soon. The coming era of 5G infrastructure is yet to come. You never know what is possible with a 5G speed and what else can you broadcast further. It is certain that AI will become an inseparable part and we will see some intelligent routing, bitrate adaptation, and smoother content transmission. AR and VR streaming will become more prevalent. For now, just know that the finest of online video streaming wonders is yet to arrive.
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