In an era where listeners have grown accustomed to listening on the move, on-demand music streaming apps like SoundCloud are modern-day’s solutions to an age-old problem of music piracy and need for entertainment sources at affordable costs. SoundCloud is a perfect example of an easy-to-use music-streaming platform that came to the rescue when the music industry was struggling to get rid of online music piracy.
If you are looking forward to having a strong foothold in the music streaming industry, you must be thinking about ways to launch a dependable service capable of offering the best music streaming experiences to the user on demand.
Nevertheless, if SoundCloud intrigues your attention, and you wonder how to make a website like SoundCloud, which technologies to use, how much time it will take, and how much can it cost to build –this article is a one-stop guide for all your questions.
What is SoundCloud?
Established in 2007, SoundCloud is an online audio distribution platform that allows users to upload, share, and promote recordings. SoundCloud is more than a streaming service. It is an open global community, which allows musicians to publish and distribute their audio tracks.
The platform allows users to listen to songs from major labels just like the music you hear on the radio and other proprietary music streaming platforms like Apple’s iTunes or Amazon’s Prime Music. For music artists, it’s a great platform to upload original tracks and share with others; just like YouTube is for videos. For music fans, it is easy to tune in to their favorite artists anytime they want.
Apart from music tracks, SoundCloud is also great to stream embeddable audio pieces and podcasts related to sports and news media outlets. In short, it’s a heaven for independent audio content creators.
How SoundCloud Works?
Besides allowing artists to upload their creations and music lovers to listens to songs, SoundCloud allows users to share recordings in popular social networks like Facebook using the URL or specific widgets. It also allows users to leave comments on any audio files. Another great feature that many artists use is to browse their favorite artist’s playlist to listen to on the go. SoundCloud has a desktop version in addition to music streaming apps for Android and iOS devices. While the applications are free to download, it also offers two paid versions called Pro and Pro unlimited.
There are mainly two types of users for SoundCloud- Artists who want to promote their music and those who want to listen to these audio tracks.
Contributors can post and organize their music on SoundCloud and track the demographics of listeners. There can also offer links to listeners to either download or buy their tracks and post public updates on other social profiles whenever they post new tracks.
People can browse, listen to audio tracks, comment on what they listen to, and share it over other channels. Listeners can also repost the tracks marking it as favorites to their own profiles or post it to a group. They can also build their own custom playlists and even download songs that contributors have posted on the platform.
What is SoundCloud Premier?
SoundCloud premier is the direct monetization program of SoundCloud that empowers creators to grow their career by earning a leading revenue share. With its premier version, SoundCloud offers the power of direct monetization than any other audio streaming service. This is a great step by the open audio platform to empower as many creators as possible to monetize their creators. SoundCloud premier offers leading revenue share, direct connection with fans, instant availability, and fast payouts for independent creators.
Creators and artists who meet the following criteria will be eligible to join the SoundCloud Premier program:
SoundCloud Pro or Pro Unlimited subscriber
Must own control over music tracks
No copyright strikes at the time of joining
18 + years
Building an Audio Streaming Website- Where to Begin?
We cannot deny that SoundCloud is one of the most popular music streaming services and there is a valid reason for that. SoundCloud has a comprehensive audio streaming software that provides a truly enjoyable user experience. Developing an audio streaming software is not an easy task; you have to be consistently motivated to make it a reality. Moreover, there are many aspects to keep in mind:
Functionality – Your audio streaming service must offer a basic set of audio functionalities to your users along with some extra features to stand out among the competitors.
High-quality UI/UX– No music streaming service can thrive in the competitive industry with attractive UI/UX and that is why it makes an integral part of your success.
Monetization model– To thrive in the industry, it is important for every music streaming service to have the right business model to monetize their efforts and to grow their brand.
Licensing– The audio tracks you are going to stream in your app costs money. Hence, it is important to manage the licensing part to avoid getting in trouble with the copyright owners.
Music Licensing is Important
One major point in favor of choosing audio live streaming software is music discovery without having to purchase songs. Audio streaming services offer an authentic environment for users to stream their favorite music and audio tracks. Licensed audio services facilitate a trusting relationship with users. If you want to build your audio streaming service, you need the Public Performance right. Ensure that you choose some reputable and authentic agencies to obtain a license for your streaming service.
You can have two types of licensing to stream music:
The Sound recording license agreements to cover the rights to specific music records.
The musical composition license agreement that covers the people who own the copyrights of the music tracks.
If you break down the modules of development, SoundCloud has a direct licensing program that targets independent artists. It has licensing deals with music bands that cover many top artists. For copyright reasons, only original music having rights can be uploaded on the platform.
How To Build Music Streaming App Like SoundCloud?
To create a music streaming website, there are some features to consider before getting started with your SoundCloud like app development. Firstly, you have to determine the type of service you are going to create. A music streaming website is a quite general term. There are different types of streaming music services like-
Music library– This type of audio-streaming server software offers your users access to a vast collection of audio tracks and music. You can offer either the service free of cost, a flat rate, or partially free access with Ads.
Cloud storage– This allows users to store the tracks and stream them from anywhere, anytime.
Theme radio stations– This type of service connects radio stations by certain themes that can be streamed to home audio, PC or any mobile devices.
Essential Features of a Music Streaming Website
Creating an audio streaming service greatly depends on the type of streaming app you want to build. Another significant factor to consider is the set of features your service is going to have. Here are the essential features to consider if you want to create a website like SoundCloud.
How to make your music streaming website appealing to your users? The visual design plays a great role in this. A simple addition of appealing visual effects will help your app to stand out and increases the number of users.
Registration and Authentication
While it is mandatory for a music streaming service to have registration as a feature, it wouldn’t be right to say that streaming services don’t need registration. You can allow users to access your service without registering and creating an account, too. However, if you want to offer premium features, ability to create playlists, you must include registration and signing in features when you create a website like SoundCloud. You can also include the option to log in via Google and Facebook profiles to make it easy for them.
Search is another important feature any music streaming service must have as users not just listen to their favorite tracks but also might want to discover new ones. Search also helps them to look for music tracks by title, artists, album, and genre. When you create a music streaming website, think of offering your users with recommendations based on their browsing history or something inspired by their playlists.
Standard Set of Music Player Features
Consider your SoundCloud website as a digital version of a typical mp3 player. Make sure your streaming app includes the standard set of music player’s features like play, pause, skip, fast forward, stop, etc. Your user will appreciate if you offer full control over your website or app.
A feature to create playlists is an essential addition to a music streaming website. Your users would appreciate it if you give them the opportunity to store their songs, albums, and playlists in a library.
This is an additional feature that your music streaming website needs if you want to allow your users to upload their own music tracks.
Online and Offline Access
When users have access to the internet, they are likely to use the streaming service on the online mode. In case your users can’t go online, the offline mode helps them to access the music library. This feature is useful if users want to minimize bandwidth usage as well.
Your users will love it when you offer personalized features that recognize them as unique individuals. You can also offer the ability to customize the user interface by allowing users to change the design themes according to their preferences with different color palates and element alignments. You can integrate song suggestions based on the user’s mood, weather, place, or anything similar. Integrate the right controls when you create a website like SoundCloud to offer the right amount of personalization. Recommendations must be based on a user’s musical preferences.
Adding an event calendar is a great way to add an advantage to concert-goers. You can help them to track their upcoming concert dates or fan club meetups. In addition, add a discussion board for your users to communicate with each other and to have fun on your platform.
Push notifications are another important feature to engage music lovers. It not only does inform your users about new updates but also facilitates better engagement with the streaming platform. For example, if there is the latest song release from popular artists, you can use push notifications to inform your users about the latest tracks.
The best way to make your music streaming website popular enough to gain extra users is through social media. It is no secret that mobile users are strongly active in social networks. So there are high chances for your users to share their playlists and tracks in social media, especially if you use social network authentication. Adding social sharing functionality is a great way to gain more users and popularize your service.
How to Monetize Your Music Streaming Website?
Users of this age tend to pay for audio streaming services rather than buying music tracks. Therefore, monetizing your music streaming website doesn’t require any special effort. Even though late, SoundCloud now offers opportunities for artists to make money from songs with SoundCloud Premier. SoundCloud started out as a free online music streaming service that allowed everyone to upload and stream music without any monthly fee or interrupting ads. However later, it launched a new creator partner program called ‘On SoundCloud’. ‘On SoundCloud’ is similar to Youtube’s partner program that allows artists to monetize their content through paid advertisements. The paid ads will show up either on the video player or within an audio file.
When the program was first launched, there were no clear terms to outline how revenue sharing would work. However now the service depends on paid advertising and tiered paid subscriptions to monetize their services. Here are some of the best monetization methods you can implement when you create a website like SoundCloud.
This is the basic monetization model, which is recommended for new players who are just entering the industry. Offer free access to your users as long as they don’t mind listening or viewing advertisements. Start with a free model as a way to grow your user base. Once your music streaming service grows, you can expand into other business models.
Advertisements are a significant part of the monetization strategy of the biggest music streaming website like SoundCloud. Fortunately, most users prefer watching ads if free access to music library is provided. As audio ads are growing in popularity, audio streaming websites of all sizes can efficiently offer upon their inventory to advertisers.
Subscriptions can be effective for audio streaming apps as users will be willing to pay more to unlock new features. Most audio streaming services earn the maximum from paid subscriptions.
Most users will be willing to make in-app purchases to access exciting additional feature especially if the price is small. This means you have to offer some extra features within the streaming website and apps, which need to be paid for.
A Mix of Monetization Models
When it comes to monetization models, there is no rule that you must use only a single monetization model to power your services. You can experiment with a mix of monetization methods and yield positive results regardless of the model you choose. For example, while offering ad-based music streaming to your users, you can additionally offer a premium version for those who would like to enjoy an ad-free experience. Including a variety of monetization methods actually helps in increases the revenue you can make.
How Much Does It Cost To Make An Audio Streaming Website Like SoundCloud?
The exact development cost of an audio streaming software greatly depends on its framework, features, and functionalities. As we have already covered the basic and essential features of a music streaming platform, let’s have a look at the technical essentials for uninterrupted music streaming experience.
Storage is an important factor that determines the performance capability of an audio streaming platform. Cloud storage like Amazon S3 bucket equips music streaming sites with the capacity to store and transcode an unlimited amount of data. The security provided by cloud storage also ensures that your data remained secured from any kind of third-party theft.
Content Delivery Network
Content delivery network (CDN) plays a crucial role in setting up a live audio streaming server that offers seamless streaming experience. An efficient CDN features a large number of local and global servers to store highly requested data in corresponding geographical locations and deliver them at a faster rate. This also helps in decreasing the buffer time and any typical delays.
If you look into the ins and outs of how to make a website like SoundCloud, you will get to know how important it is for streaming sites to have great platform infrastructure. Way before the launch of Platform as a service (PaaS), creating a portal that could execute commands in the way they were expected was a major challenge. This one factor consumed most of the resources in the minor frame and restricted music streaming app development to large brands alone. However, as the accessibility of cloud computing services increased, it gave space for startups and small businesses with limited resources to create their own audio streaming services.
Video players with advanced features allow audio streaming websites to be cross-browser compatible, thereby resulting in great user experience. This component of building an audio streaming app helps in proving the efficiency of the app by making striking features a reality.
The player is obviously an important feature where you play audio files locally or will stream it from live Audio Streaming Server; you need a player secret to a user to gain control of things. A player is not just the name of a current song or creator. It also has important features like the album cover, album track information, player controls, list of songs that will be played next, additional features like adding to the playlist, saving a song, liking a song, etc.
On average, creating a music-streaming website will at taking at least 950-2700 hours including desktop version and android, iOS versions. Considering an average of $50 per hour as development cost, a minimum of $47,000- $ 135,000 or even more.
Is There Any Easier and Cheaper Way?
Now that you know the total cost involved in creating an audio streaming software from scratch, why not look out for a quicker and cheaper way? When the solution is already created for you, why do the work all over again?
A SoundCloud clone script can be a great alternative to build your audio streaming site instead of building it from scratch. With a SoundCloud clone script, you can get the features and overall idea behind the existing system and create a customized version of it with added features. If you want to play safe and take calculated risks, using a clone script is a great way to create your music streaming website. It lowers your business investment considerably.
We live in an era where streaming music is pretty much easier than ever. Technological advancements have made things easier, especially listening to music. The emergence of music streaming apps like SoundCloud is transforming the way in which users interact with music.
Whether you are a popular music artist with thousands of fans or a beginner, consider having your own music streaming website like SoundCloud to take full control over the content you publish. So how to create a music streaming website for you? It deserves special attention and we are here to help you out. Of course, every project is unique and the features, requirements, and estimations can vary considerably. We offer a fully customizable white-labeled solution that comes with a full package of WebRTC and mobile apps to launch your own music streaming website. We have got you covered!
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In the age of Netflix, the online audience is constantly looking for on-demand videos. For content owners, launching their video streaming service has become a necessity from a good-to-have functionality. If you are a content owner with a rich video library and have a plan for launching your OTT Platform, building it from scratch is not a great idea when there are actually other brilliant options out there.
You can create your own OTT and Live Streaming Platform using customizable white label solutions, and launch and manage your OTT apps. While choosing the right white-label OTT platform, it is essential to choose the one that aligns with your business goals and needs as the website is going to be the base for everything. Let’s explore the components and essential features to launch your own OTT platform in the highly competitive US market.
Categories of OTT Services
At a high level, we can distinguish two broad categories of premium OTT services and envision a distinct set of industry contributors delivering each category of services.
Mass-market services focus general film and TV entertainment content typically targeting mainstream audiences. As the market expands, the major premium OTT aggregators like Netflix, Amazon, and Hulu will be undergoing increased competition from various incumbents. Major studio broadcasters like HBO now, Sling Television, etc. and media platform providers like Sony PlayStation, are diversifying into subscription services.
A wide range of niche OTT services are gaining traction across the US market targeting well-defined fan bases and audience segments offering access to the content that is hard to find. Categories of providers include independent aggregators, sports bodies, right holders, and even studio broadcasters with access to unique libraries of film, content, and other niche offerings.
Things to Consider Before Launching OTT Platform
The idea to build your own OTT business is a wise decision during this time where viewership is moving online. Here are some elements that go into a successful blueprint to build your own OTT business.
Define Your Market
This may sound obvious, but it’s critical to set the base for some successful OTT offerings. You must understand who you want to offer content, what your audience is interested in, what they don’t like along with when and where they like to enjoy different forms of content. Even if you already own a large amount of content, careful research to analyze your target audience is essential.
Content Licensing and Acquisition
This is the soul of your business. You must master some excellent negotiation tactics to get the best content for your money if you are sourcing content from somewhere.
You will have to refer to the information you have gathered about your target demographic to select the right pieces of content that viewers will value. Most importantly, you will have to know what blend of local and regional content you plan to offer, how to get hands-on premium content, and how to accommodate exclusive rights for content that drive viewer engagement.
Building a Platform to Meet Market Requirements
When it comes to launching your OTT Platform, you can build a video platform internally, integrate, and adapt a current platform for your new market and business, or use a third-party platform that meets your needs. If you want to build a platform from scratch, or adapting an existing on internally, make sure to consider the number of internal resources you will have to allocate for an undertaking.
How to Pack Your Content?
You will need a cohesive plan to promote your handpicked video library. You have spent the time creating or sourcing the content you feel is the most relevant to your target audience. Now you need an efficient way to bundle your content, and figure out the right plan for emerging channels to promote and distribute special types of content. Besides, your content packaging must go together with your pricing strategy.
Pricing Your Content
You cannot simply choose a random price for your content you think that resonates with your market. It must be based on the scientific research you have gathered. To price your content, the best way, analyze what your competitors are charging for similar content, how many competitors are in the same market, the quality of the content and services you get, what is the cost to acquire your library of content, etc.
Packaging and pricing your content must go in alignment with the revenue model you choose. The market size and the number of subscribers and viewers you attract will give you an idea of what type of advertisers you can attract.
Market Your Content
Marketing your OTT service may seem unnecessary, but is critical to building a strong brand identity. If you want to create your OTT platform, you must include marketing as an essential competitor to launch your OTT service. Marketing is one of the crucial pieces for a successful launch. If you build it, you must market it as well. Positioning your service in the market by highlighting key differentiators, narrating your brand story, and stating how unique it is from your competitors will resonate in the minds of your targeted demographic and will grow your subscriber base.
Leveraging Your Demographics
If you have been planning to build a platform, source content, create a dynamic marketing plan and have everything in place, then it’s time to iterate. Utilizing the knowledge you have gathered in demographic research will help you further to define your market and create benchmarks for future performance.
The use of analytical along with the basic information you pull from the viewer’s engagement will help you direct the next steps. It will also allow you to target the experience of each audience. You can integrate your brand story in sync with the everyday behavior of a viewer so that they will turn to your service first. The right data analysis will set you ahead of the competition.
The Rise of OTT Platform- The Real Benefits
Out of the major benefits of OTT, the most significant one is its potential ability to engage with a younger and larger online media-consuming population than you could engage through traditional TV broadcasts. Here are some of the other benefits of OTT services.
OTT Viewing Experience Over the Traditional Cable TV
Video-on-demand has transformed the way of experiencing video content over the internet. The OTT platform contributes to revolutionize the way we watch TV. The popular OTT platforms like Netflix, Amazon Prime, and Hulu as taken the viewing experience through high speed streaming content and access to their preferred channel online.
OTT Leverages Businesses and Enterprises
The trend of the OTT is also expanding its reach to enterprises and facilitating them to communicate with each other for an affordable cost and sometimes at no cost. OTT services play a critical role in holding businesses and enterprise-level apps. Also, they offer some exclusive features that attract viewers and flexibly to accentuate business growth.
Data Transparency and Micro-Targeting
While traditional TV consumption metrics were based on larger sample size and interpreted data, OTT advertising is more transparent regarding who is watching the delivered content. Not only the OTT service providers can know who is watching, along with other valid data but also know what they are watching when they are watching, and on what device they are watching. This gives the ability to target your ads very specifically to garner the highest rates of return.
Further, viewers like the ability to choose and feel to have more control or their media consumption including the ads they view. Most OTT media companies offer the ability for viewers to choose between potential ads during an upcoming content break. This not only leads to a better sense of engagement by the audience but also allows your message to reach them better.
Augmenting Over Sports and Education
Sports and educational industries are the major ones benefiting from a niche OTT platform. The wider distribution of dedicated broadcasting of sports with Pay TV, streaming of rich live content is made simple and more user-friendly. Launching your own live streaming platform that focuses on educational content rather than entertainment amplifies the online connection of students and teachers to leverage online educational activities.
Most of the OTT platform providers are using Amazon Web Service (AWS) cloud services as their premier cloud storage component. The cloud-based solution helps businesses in launching the OTT platform to extend the scalability and consumer engagement to magnify the business revenue. Some solutions also come with integrated CDN which offers great performance on a real-time basis.
The Powerful Technologies Behind the Success of OTT Platforms
With more people choosing for OTT services over TV packages, televisions have evolved into OTT services to reach the audience where they are. Have you ever wondered how OTT services deliver such a flawless user experience to the audience? The credit goes to advanced technologies that power services like Netflix. When you create your OTT platform, there are some essential technologies to include in your OTT platform for your business.
Hosting is one of the major factors in deciding the success nature of any OTT video platform. Before building your own OTT business, the importance of hosting is a major factor whether you tend to depend on self-hosting or any other ways. The plan of hosting will affect the difficulty of deployment, where cloud hosting will be more straightforward and self-hosting requires adequate skills and dimension levels.
Choosing CDN is another essential factor that delivers the right content at the right time to the right type of audience. It’s not that all the CDN support all the streaming choices; choosing the right multiple CDN support balances the user loads to reach every geographical audience.
To stream the content live while launching your OTT platform, you must include multiple streaming protocols for video delivery like real-time streaming protocol (RTSP), real-time protocol (RTP), etc. While RTSP is used to stream live content, RTP transports media data that is negotiated over RTSP.
Choosing the right encoder is important in offering multiple file formats that are compatible with all platforms and players. Ensuring a better positive user experience is vitally important after successfully building your own OTT business.
Offering access to the platform on various mediums like Laptops, Smartphones, Tablets, connected TVs, etc. helps initiate and performing the playback at any time, and anywhere.
Core Features to Include in Your OTT Platform
An OTT platform that powers your video streaming service must have a myriad of features essential to help you launch, manage, monetize, and grow your video streaming service. These are some core features you must look into an OTT streaming solution before choosing one-
Content Management System
A CMS is the most important feature you need to look for in an OTT solution that can help you with all aspects of video content management like importing, managing, and curating content. A good CMS helps to upload and to manage data easily by saving time. It must also offer the option to connect your platform with social media accounts and automatically distribute videos to the properties owned and operated by you through a simple dashboard. The platform must also offer the flexibility to set your own content rules that will allow or deny playback of your videos by geography.
Build and Publish the OTT App
If the platform you choose just offers an API, you have a herculean task ahead to custom develop the apps across all the platforms you want to reach. Instead, look for a platform that has ready-to-use templates and options to customize and adapt your own theme to speed up the time to market. You will end up saving a lot of time and money on developing complicated OTT apps.
You want to build your own OTT business, but how do you want to monetize your content? Your OTT platform must support whatever revenue model you choose. For example, if you plan to offer ad-supported VOD, your platform must have an inbuilt ad-server to manage, prioritize, and set up campaigns.
It must also support all ad formats like videos, banners, native, overlay, etc. In short, you must choose a solution that supports all monetization models such as subscription on-demand (SVOD), transaction-on-demand (TVOD), advertisement on-demand (AVOD), or even hybrid model to ensure you get the adequate flexibility within the platform as your business expands. Ask about the monetization models as supported on the platform, how easy it is to set up the ads yourself, whether it supports hybrid monetization model etc.
Analytics is a crucial part when it comes to managing your OTT platform. If you are looking for different answers about how to launch your OTT platform, look for a solution that gives you metrics around multiple areas including video engagement like total playback, viewer demographics, average playback, device info, etc.
Other metrics include total revenue earned, the total number of subscribers, content performance, consumer engagement, etc. Potentially the platform must give you the essential insights to drive key business decisions.
User management is a necessity for any OTT platform, it must have the admin setup to control user access, on-board/off-board users, subscription management, set/reset the password, update the email address of users, set up rules, and a lot more. If you consider the user’s perspective, the key is to manage multiple profiles under a single account, offline viewing, viewing history, etc.
Video Interface and User Engagement
How your viewers engage with your OTT platform? This is an important aspect of controlling the user experience when launching your OTT platform. While delivering media content, the most important rule in interface design to abide by is – don’t make your viewers think too much.
For example, Netflix allows users to consume what they want, how they want, and whenever they want. There is no form of interruptions like advertisements in between or any time restrictions. This is where Netflix went one-step ahead of traditional cable services. They created originals and allowed viewers to binge-watch entire seasons and without any ads, that too for an affordable monthly fee.
When it comes to IT infrastructure, cloud hosting, security, CDN, storage, built-in marketing tools, customization, support, and social sharing are some of the aspects to consider. Compared to traditional servers, cloud servers are much more reliable and ensure the OTT platform relies on a powerful cloud-based IT infrastructure to offer the necessary servers and storage required to run your streaming service.
Users, at the same time without any latency issue and must scale up its rising demand. Additionally, look for a platform that offers security options like digital rights management (DRM), and encryption are the most common security system that plays a crucial role in protecting the content from unauthorized access to the content and copyrights.
Another important factor to consider is the CDN, which is essential for uninterrupted video streaming. The best CDN offers great performance on a real-time basis and must be highly efficient to aid you in giving the right user experience. Look for an OTT and Live Streaming Platform that comes integrated with CDN; it might be a good idea to gauge the platform’s bandwidth capable before choosing one.
Built-in Marketing Tools
Built-in tools for marketing helps to build enduring value for your OTT website and apps. If it’s optimized for SEO, it helps you score higher in search engines and the rank sustains over time. A platform with this tool is always a value-added choice.
Subtitle and Caption Support
In the United States, the laws require closes captions for some video content. In the US, section 508 is the law-governing closed caption requirements. For online video, live content that is simultaneously broadcasted on TV is legally required to include subtitles and captions.
Especially in the educational niche, captions are becoming a legal standard as well. So how to integrated closed captions to your OTT content. First, you must ensure that your platform supports closed captions.
If you are learning about how to launch your OTT platform, it is recommended to evolve and adapt quickly as your changing requirements need a platform with flexibility. The ability to customize and quickly build the extensions is important to add a customized feature with ease.
Security and Anti-Piracy
After launching your OTT Platform, how are you going to protect your content from piracy issues? Distributors in the United States alone have lost over $9 billion in revenue a couple of years back due to piracy issues. By 2022, the number is expected to rise by almost 30%. To offer high security and protect your video content from piracy threats, there are several legitimate options available in the market like encrypted video streaming, digital rights management, dynamic watermarking, password protection, etc. Securing your videos from illegitimate video downloaders online can be the most significant task once you start proprietary content.
Availability Across All Devices
Viewers expect a quality broadcast experience across all devices during any time of the day. However, how do you ensure your OTT content is accessible across multiple devices at the same time? To be able to offer a seamless user experience, your OTT platform must be able to recognize the devices that make the request and must be able to stream content accordingly. This involves keeping a copy of every video in different formats of different devices and screen sizes.
As your OTT business grows, you need user support from your OTT solution provider in all factors like training, troubleshooting, maintenance, and upgrading. Most importantly, the response has to be instant and must be able to reach out to them via all mediums. Choose a solution that offers constant support and regularly updated via your preferred medium of communication.
The success of your OTT lies in the customization of your OTT platform according to your business needs. Building an OTT platform and establishing yourself in the competitive US market isn’t an easy task, but at the same time, it doesn’t need to be complicated, as well.
As the OTT market is evolving and expanding, you need a reliable partner to create your OTT platform. It all depends on the right strategy and business value to capture the OTT market.
Putting together an OTT service is only a small part of the story. Scaling, engaging, and supporting the platform as you grow is equally an important, time-consuming, and expensive task. If you are a content creator or have a rich sourced content, it is best to leverage a white-label OTT platform for your streaming service and focus on making and engaging great content.
Managing our OTT service becomes easy as you can use a single platform to manage all your content, ads, payments, etc. The best platform allows you to have full content over your videos, monetization strategy and lets you keep 100% of your revenue. Choosing the right partners can reduce your workload and offer you the time to focus on other aspects of your business. Learn more about launching your own secure OTT platform by reaching out to us.
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With advancements in technology, streaming has completely transformed and taken over the music industry. Over 100 million users are paying for streaming services including music streaming.
The amount of money coming from the streaming world is a hot topic of discussion for a long time and that is why a lot of businesses are investing in the industry to make money using live streaming apps.
If you have quality audio content but still unable to secure a profitable revenue from your music streaming platform, building an audio sharing website is a great option to enter the race and the heights of popular streaming services like Pandora or Spotify. It sounds exciting, doesn’t it?
In this blog, we will discuss the ins and outs of how to make an app like Spotifyand how to earn an impressive income from the same. To start with, let’s see how the most famous music streaming service Spotify works and what makes it special. Learning from the giants in the market will help you to pave the right path in the competitive music streaming industry.
How Spotify Works
Spotify takes a new approach to music streaming by offering a library of millions of songs and podcasts to users. In addition to accessing songs, it also facilitates the purchase of tracks and creating playlists and a lot more on desktop and smartphones. Spotify is a legal way to stream music online and listen to podcasts.
The company licenses music tracks from both major and minor record labels to include in its vast music library and pay the right holders an amount based on the number of plays for each track. Users can listen to music albums on Spotify in addition to playlists curated by Spotify, artists, and other users.
Listening to music on Spotify is free, but all users have to go through banner ads and audio ads between songs. However, to remove ads, users can pay for Spotify premium, its paid membership plan that removes ads from the app and enables song downloading for offline listening as well. This is a great idea to make money using a live streaming app for music.
Spotify Business Model
The business model of Spotify is simple and works just like other freemium services such as YouTube. Premium subscriptions are the major revenue source where the ads and download limits are removed and a high song bit rate of 320 kbps is offered to the users.
There are four different types of Spotify plans.
This is the most basic Spotify plan where users can access all the content with certain limitations like advertisements, lack of offline listening option, shuffle only access, and more.
The premium version of Spotify is priced at $9.99 per month. It is free from all the limitations of the free version and offers more features to users.
Spotify offers a family plan of $14.99/ month with perks like ad-free music listening, offline playing, on-demand playback, etc.
It offers a special price of $4.99 for eligible students in the university with benefits like offline playing, ad-free music, and on-demand playback.
Spotify Free vs Premium
Using the free version of Spotify is a legitimate option for most people who enjoy streaming music and don’t mind the occasional interruption of ads between songs. Whereas, Spotify premium has some additional benefits that may appeal to a certain set of users and are as follows.
Better Audio Quality
While free streaming plays songs at 160kbit/s, Spotify premium offers an improve quality playback at 320kbit/s.
Spotify premium completely removes both banner and audio ads from the listening experience.
The premium plan unlocks the ability to download songs and facilitates offline listening.
All Spotify premium users are offered a free ad-supported Hulu subscription
Users who sign up for the Spotify premium students plan to gain access to the ShowTime cable channel and streaming apps.
How Audio Sharing Websites Like Spotify Makes money
Before getting to know how to create a music app like Spotify, let first understand how audio sharing website like Spotify makes money. We will focus on Spotify itself. As discussed already, Spotify runs on a freemium model and most of the revenue it earns comes from subscription and advertisements.
Over 91% of its revenue comes from subscriptions and ads make up the remaining 9%. Out of the total revenue it generates, Spotify keeps 30% and divides the remaining between, paying to artists, music deals and licensing. It spends over 70% of its revenue on royalties.
Spotify offers on-demand access to their music library, but this offer isn’t available on mobile devices. This along with the interruption of ads in both platforms drives users towards subscribing for its premium plan. Additionally, users can also cut down the cost by subscribing to a family plan for a minimum of 25%-75% cost reduction. In this way, Spotify makes it obvious to free users to convert into premium members.
Spotify earned around $2billion last year and they have over 200 million total subscribers and 110 million paid subscribers worldwide. Another interesting thing they do is using their own ad inventory. One of the most commonly promoted products in Spotify is Spotify itself. Users are urged to upgrade and get rid of interrupting ads.
So the following are the two main sources of income for Spotify.
Spotify premium comes for $9.99 per month and premium for student’s plan costs around $4.99 per month. Spotify also offers premium families pack for $14.99/month. This subscription plan gives premium access to up to six people who live at the same address. The free version offers unlimited ad-supported music streaming, access to videos and podcasts, shuffle-only playback of songs on mobile. The web version has access to on-demand streaming as well.
While ads are only a small part of Spotify’s revenue share, advertisements of Spotify are quite impressive and include different types and custom solutions for large publishers.
Brands can choose a moment they associate and with and users get a 30 mint of uninterrupted music playback session for playing your videos.
Sponsored sessions work in a similar way like branded moments. Users have to watch a video to activate the 30-minute ad-free listening session.
Users can listen to playlists with the brand logo as the cover picture and the ads will only be displayed from the same brand for the entire duration of the playlist.
Homepage Take Over
The homepage of users will be taken over by full-width banner ads.
Viewers have to listen to full focus video ads.
Audio ads give the brand a 100% share of voice followed by a clickable display unit.
Ads that are displayed at the bottom of the Spotify client. It displays clickable images for 30 seconds. The most successful advertisers on Spotify are brands that include the platform in a bigger campaign it is around specific artists or playlist, for example, an album launch of a music show.
For example, Rebook introduced a custom Spotify app where music and exercise with the help of different playlists for different types of activities like running, cross-fit, yoga, dancing, etc. curated by their sponsored athletes.
Royalties of Spotify are a bit complicated as they vary with each artist, label, and country. Spotify pays an average of $0.006-$0.0084 per stream to artists. The amount differs with the type of users. For example, the royalties of premium subscribers will be more as they are considered high-quality music listeners.
How Spotify Tackles Piracy Issues?
According to surveys, Spotify has helped to alleviate the illegal downloading of music. We all know many people download music illegally from sites like the Old Napster as it comes free of cost. However, with Spotify joining legal music sites and popular artists, illegal downloading seems to become less popular. With the availability of great streaming quality and authentic music free or for a reasonable price have significantly reduced the tendency of illegal downloading among people. To stop illegal downloads in almost every country Spotify focuses more on localizing content to the taste of people based on the country they belong to.
What Makes Spotify Stand Among Others?
With its presence in 59 countries, Spotify is one of the first of its kind to offer users access to a large catalog of music in just a few clicks.
People prefer paying a small amount of money for ease of use and good service even if there are plenty of free alternatives in the market. Spotify is a brilliant cross-platform music streaming product that comes with an enormous library of titles and offers users with always accessible, high-quality audio streaming service. Having a great product to sell, always works.
The Popularity of Music Streaming Service
According to data, over 55% of the entire US population is online radio users. On average, user’s under 25 years consume 15% more data than people aged between 25-45. The number of people subscribing to music streaming services is also on the rise.
Improved Internet Connective For Uninterrupted Streaming
With mobile network operators investing more on the infrastructure to offer high-speed internet services, accessing seamless music online is actually possible for millions of users. The hike in the number of internet users is also giving rise to music on-demand services like Spotify.
Compared to other music streaming services, Spotify offers a vast library of approximately 40 million songs and a massive number of playlists created by Spotify’s own algorithm system and users. You will find a variety of specially created musical content. Spotify also has invested in the podcast industry and is looking to become the one-stop-shop for all the music streaming needs of users.
Discovery Through Data
Spotify has set itself apart from other competitors by leveraging mobile app data for customizing the overall user experience of discovering and listening to new music. From its mobile machine learning, AI, and data shifting technology, Spotify analyzes the listening habits of users and suggest personalized recommendations like music suggestions, playlists based on the genre and artists they listen to regularly. They have a very useful feature called “Discover Weekly” playlist, which is refreshed every Monday with new songs.
Make Money Using Audio Streaming Software
Music streaming websites allows users to stream music, podcasts, and videos online through a web platform or a mobile app. The success of such businesses greatly depends on how well they can match the preferences of music fans by offering their favorite tracks. With the rise of platforms like Spotify, entrepreneurs are trying to build similar apps. If you want to build an app like Spotify, it is essential to understand how to make money using audio streaming platforms.
A freemium model is the basic business model to start with to build a good relationship with your audience. It is designed to offer a free service to your users while reserving exclusive content for a premium price, alter. For example, Spotify offers its freemium service to over 50 million free tracks to its users but with the support of ads. Therefore, users get access to the songs but they will are interrupted with ads between the tracks.
While a freemium model will be free to your users, you get a lump sum amount of money from brands that sponsor you to promote their business. Incorporating a free business model will bring in more people to your audio platform as they can be streaming multiple tracks with no costs. As your user base increases, it appeals to brands as your platform has the great potential to reach millions of people. The more free subscribers your platform has, the more sponsors will be interested in collaborating with you. Additionally, your chance of acquiring more paid subscribers also increase, which will increase the total revenue again.
Incorporating ads in your music-streaming platform can open up a completely new way to gain revenue. There are two major ways to do this- by placing in content ads and display ads. In in-content ads streaming, short audio ads play during an ad break between songs. If you have more freemium subscribers on your music-streaming platform, the frequency of playing ads will automatically rise. The more impressions you create; the more money you get from advertisers.
Likewise, display ads are the ones that you can place on your home page of your music streaming website or app. When your users click on display ads or take a valid action through them, you get paid. Again, the more people visiting your platform, the more are your chances to make money. While this strategy may seem like very basic, many audio streaming services like Spotify are earning revenue with ads alone.
Hence, you can build your audio streaming platform with a good Ad-supported audio-streaming server software and deliver different types of ads to your users based on their streaming preferences to make money.
Once you have a large user base through the freemium model, it is time to get into the real business. Convert your free subscribers to paid using premium plans. Convince your free users to upgrade to the premium ad-free plan for minimal costs, say $9.99 per month. There are millions of music lovers who do not mind paying for uninterrupted listening experiences.
In the premium plan itself, come up with three or four varieties to target different audience like- students, families, etc. just like how Spotify does. Incorporate attractive features in your paid plan like high-quality streaming, shuffle play, unlimited skips, no ads, track downloads, etc. so that customers would be happy to enter your paid plan. You will be surprised to know the success of your audio streaming service will be mainly from paid subscriptions.
Offer Cross-Platform Support
While this exactly is not a monetization model, being present in multiple platforms will actually help with increasing the number of users. Be it desktops, smart TV, gaming console, or mobile devices, ensure that you are present on all the available platforms to reach out to maximum users. The more people start discovering your service on their preferred platforms, the more likely they are to subscribe to your audience. More subscription equals more revenue.
There are many audio streaming services in the industry that are accessible only on the web, which makes it difficult to target people who are dedicated users of smartphones or smart TVs. Take the example of Spotify. Why it is so popular? We have already discussed it in one of the above sections. One reason is definitely it’s available on all devices like smartphones, desktop, tablets, gaming consoles, Smart TV, and speakers running across iOS, Android, and Windows devices.
Build An App Like Spotify
If you want to learn how to create a music app like Spotify, you need to understand the basic things required to build an intelligent app with the same features and functionalities. Let’s dive deep into this to give you better insights.
Consider The Essential Features of Spotify
An audio streaming app like Spotify must include features like registration, login, user management, music search, push notifications, social sharing, and music library and other basic features.
Choose License Type
If you take Spotify, it has two types of license including the musical composition license agreement and sound recording license agreement.
Develop An Audio Streaming App With Great UI/UX
Once you have made a well-researched plan, you are ready to build your audio streaming app. You can hire a team to build the app for you, but it involves a time consuming and expensive process. Instead, you can actually build your music-streaming platform using a white label audio live streaming software. With such solutions, you can easily develop an audio streaming platform with the same quality UI/UX design as that of Spotify and customized it according to your requirements and goals.
Offering accurate music recommendations and suggestions can actually help users to find new music easily. This is an essential feature of an audio streaming app. Spotify also has an intuitive recommendation engine with the help of which the majority of users consume their daily dosage of music. At the same time, a lot of Apple music users are not very happy with its recommendations that can cause users to switch to other audio streaming services as there is no scarcity for new players.
To offer an intuitive recommendation, your audio streaming service must have strong technical support. For example, Spotify relies heavily on machine learning algorithms to make the best musical suggestion and matches. Leveraging a professional audio streaming software will help you to incorporate his particular feature into your music app. To understand the patterns, you have to analyze and collect data about the musical preferences of your target audience.
You can ask users to choose genres and artists they like after registration. Alternatively, you can also conduct surveys to learn more about the local music tastes of people. Spotify also makes use of collaborative filtering where it focuses on finding users with similar musical preferences. For example, if two regular users listen to similar songs, they can recommend songs to each other.
A value proposition is very important; you must clearly communicate the value of your service to stand out from the competitors. If you take the example of Spotify, one of its value propositions lies in the number of personalized playlists it automatically generates including discover weekly and release radar. You now know how to make an app like Spotify; it’s time now to enter the audio streaming entry. Offer unique features for both artists and users to compel them to use your services regularly for the best experience.
Everyone loves music and there is no enough time to go through an entire list of music tracks and purchase or download the ones you like. Fortunately, audio streaming websites have changed the way we listen to music. With modern technologies, we get effortless listening experience and receive music in a matter of clicks. The popularity of smartphones and the availability of high-speed Internet connection will only complement this trend in the coming years.
If you want to learn more about creating an audio streaming software, get in touch with us, now. We would love to help you with building a fully customized music-streaming platform like Spotify, monetization strategies, and other technicalities of the same.
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