YouTube is a powerful video-sharing platform and the most effective way to showcase your creation as it gives better exposure to your videos. There is no denying the fact. As a google affiliated with over a billion users, YouTube is the largest search engine, second to google. However, is it very helpful in making a profit by uploading your videos? When it comes to making a profit, YouTube lacks a lot of things. In this scenario, uploading your videos on Live streaming platform is a great idea to generate more revenue. Instead of uploading your videos on sites like YouTube, you have to take advantage of technology to establish a professional online presence. If you have a live video streaming platform on your own, you can upload your videos without any restrictions from third-party.
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Video content providers, here is why you have to create your video on demand platform instead of uploading your video on YouTube for free.
Own Your Creative Work
Uploading your videos on YouTube will have restrictions on your creatives. What does a video on demand platform mean to Streaming Video Content providers? It must give the creator adequate freedom to decide how the videos must be showcased to users. On your own video platform, no one will remove your videos without letting you know.
You can also decide whether you want to sell video content online for free or for a price. A video on demand website of your own is just like a platform where you have full control of the feel, design, audio, and behavior completely. This is your place where you can invite your audience to create a brand identity by customizing things from header to footer.
Spread Your Influence
If you wonder how to sell video content online, a video on demand platform is a website that allows your audience to buy your creations. You can also integrate your social media profiles on the website which enable you to spread your influence even further. You can take a step to further spread your influence through forums or your website blog. The video-on-demand platform serves as an opportunity to present your creations and people know about your brand even more in detail.
Offer Exclusive Content
If you are a good Video-on-demand content provider, never do it for free. Because you can actually make good revenue from it and offer exclusive content to entice your target audience. For example, if you are a video creator offering fitness content, you can post a preview video of your new workout series. On YouTube, it is possible to offer the initial session of your workout videos as a free demo.
Whereas, on your website, you can sell the entire workout series for a given price. You can also sync the content from your social media on your website. The best part? You can double the benefits by increasing your website reach and video views on your site and on the Live streaming platform as well. Once you have your content forever on your site, it helps in turning your casual visitors to a devoted audience.
Engage With Your Audience
Even the most popular YouTube celebrities have their own website to keep their audience updated. Use your website to engage your audience as the popular influencers do. On your website, you can interact with your audience by keeping them informed about your upcoming events, ticket sales, exciting discounts, tours, etc.
Grow Your Business Potential
A Live streaming platform is the best place to promote your business. Unlike YouTube, if you have your website, you can create newsletters. Through this, your community can receive the first look of your videos and they would always be updated and informed. Additionally, your video platform will help you grow an email subscription list of valuable contacts by adding the info of every user who signs up.
Leo Laporte has a YouTube channel and now he is a part of the Drupal-powered Twit.tv, an internet podcast network. When you have your own platform, the choices are endless and there are plenty of ways to promote yourself as a brand. No matter what your requirements are- An online portfolio, film trailer site or a production blog, you will have a place to direct your audience too.
How To Implement Video On Demand?
With on-demand platforms, the number of videos and the duration of videos allowed is unlimited. As bandwidth and viewing are unlimited, you don’t have to worry about the costs involved for bandwidth. While the reach of YouTube videos is quite broad considering its popularity, your own video on demand platform allows you to deliver videos to a global market along with a variety of other features. Beyond all, video on demand platforms can allow video content creators to set up their storefront in any language from the landing page to the billing page. It also allows subtitles and closed captioning in any language.
Designing Your Video-On-Demand Platform
Once you have the right foundation, you can start by designing your video-on-demand platform. Consider this as the user experience part of the whole process. You have to design and build all the parts of your website that your customers will come in contact with or see through your marketing strategies. You can add in features like images, layouts, logos and have to stick to the coding framework. Here are some essential features for designing your video-on-demand platform.
When you design an on-demand platform to showcase your videos, the website has to be well equipped to focus on displaying and categorizing your videos.
Your website has to be mobile friendly with responsive themes which adapts to smartphones and tablets.
Static Landing Pages
Create pages on your website for people to subscribe to your mailing list and purchase your products.
Your website theme must also allow the pages to be SEO ready.
Video on demand is expanding from a marketing strategy and evolving into a business model. Popular video-on-demand platforms like YouTube has a built-in audience, but if you want to generate good income selling videos online, hosting your video on demand platform is the ideal way. Having a video platform facilitates Streaming Video Content providers to keep the viewers informed about the new updates and additions, which is an excellent selling point. On-demand streaming platforms are not only evolving as a significant part of business models, but they are also actually the foundations of most businesses. It is a great way to create a solid user base while making a good ROI by sharing your video creations.
Being a professional game streamer is no less than a real job. There is nothing more satisfying and exciting than to be able to do what you like the most for a living. If you are someone who is addicted to gaming, can’t live without your hobby, have a combination of business knacks, and communication skills, you are eligible to make money with Twitch.
What Is Twitch
To start with, Twitch is a popular video game streaming service by Amazon. In 2011, Twitch was launched with a sole focus on video games, but later it was expanded to include streams dedicated to music, shows, artworks, and occasional TV series. The streaming service boasts over 2 million unique streamers each month and thousands of these users make money through the Twitch partner program.
Later in 2014, Twitch was purchased by Amazon. Twitch partner program is nothing but a service which offers streamers with additional features like ad placements and paid subscriptions. While not all streamers on Twitch has quit their job, it is true that an impressive number of people make a full time living out of it by live streaming games. Users make money through different ways like micro-donations (Bits), recurring paid subscriptions, sponsorships, affiliate sales, and ads. However, achieving impressive financial success on Twitch involves hard work and dedication as the most popular Twitch partners stream 5-7 days every week to stabilize their user base.
Different Ways To Earn With Twitch
In Twitch, accepting donations from viewers is a common way to earn while streaming. The official donation system of Twitch is Bits, which is available only for Twitch partners and affiliates. However, it is not the ones that enable sending money to a streamer with just the push of a button, it is more complicated. Bits are a type of digital currency, which can be purchased from Twitch with real cash using amazon payments.
Twitch bits can be used within Twitch’s chat box to trigger audio and video alerts onscreen. Streamers can earn special badged for using their bits. The more bits they use, the higher the rank of badges they can earn. A Twitch streamer earns $1 for every 100 bits used during the stream.
Ask for Donations
Once you sign up to the stream, you can add a donation button in your channel to allow viewers to send in their contributions. Donations can range from $1 to thousands of dollars. Another easy way to accept donations is via PayPal. You can also set up a PayPal link to receive donations. Accepting donations on Twitch is a common practice. When you grow your channel and have millions of followers, you can opt to become a Twitch partner.
Twitch affiliates and partners can accept monthly subscriptions from the audience. One subscription costs around $4.99 each month. For every subscription, the streamer receives 50% of that revenue. So most streamers receive $2.50 for each monthly subscription from viewers. With subscriptions, viewers gain access to badges and emoticons which shows up in the chat. Subscriptions are just like a token of appreciation and loyalty from viewers.
For example, TSM_Hamlinz is a top twitch streamer with over 1 million (1973352) subscribers who has multiple brand partnership with brands like Lenovo, GrubHub, GFuel, TSMshop.com, Logitech, etc. All the brands which he is a part of being featured in his twitch profile too. He also offers a 3 tier subscription plan for his followers with many perks. He is a part of Team Solo Mid or TSM Premiere ESports team based in the US.
A newer benefit to the Twitch subscription is the addition of Twitch prime. When you subscribe to Amazon Prime, you get a free Twitch subscription per month. In 2019, almost everyone has an amazon prime membership and Twitch primes have considerably increased the incomes streamers receive.
Revenue earned from advertisements is a monetization tool available only to Twitch partners. When a stream activates their commercial button, viewers receive a video ad. Twitch monitors the number of views for each ad and keep track of the same. Streamers are paid a fixed amount per 1000 views. That figure is referred to as Cost per Mile or CPM.
CPM rate changes are not just based on the quantity, but also on the quality of advertisers bidding to Twitch. Generally, the CPM rate varies between $1-$10. The duration between each can be adjusted by streamers accordingly. While the CPM range seems small, when you break it down it becomes more impressive. For example, a streamer earns 1000 views for an 8-hour stream display ad that displays three times per hour with a CPM rate of $3. This means that the streamer receives $3 per and $9 per hour.
In total, that day they will receive $72 as ad revenue. However, not every user allows advertisements between streams, most of them use ad-block. But don’t get discouraged, ads are still a significant component to earn money with live streaming on Twitch.
How to Become a Twitch Affiliate and Partner?
To become a Twitch affiliate and partner, you got to know the statistical requirements. Here are some of the requirements to qualify as a Twitch affiliate.
You must stream for over 500 minutes in the last 30 days.
You must stream on 7 separate days in the last 30 days.
You must have had the latest 3 viewers for every time you streamed in the last 30 days.
You need to have at least 50 followers.
Now that you know these requirements, how do you get there? Don’t worry. Though it seems a tough task, you can achieve the goal if you follow these.
Quality of your stream
To gain more followers, play games you like and enjoy. Then you will earn viewers who have a similar liking and you can build a community. Ensure that you have a consistent brand name across your social media channels. Interact with the community you build so it makes people follow you.
Twitch Partner Requirements
Become a Twitch affiliate
You must have streamed above 25 in the last month.
You must have streamed on 12 separate days it the last month.
You must have at least 75 consistent viewers for every streamed content in the last month.
Twitch has a very consistent system to track these achievements. It is called “Path to partner: If you have achieved Twitch affiliate status, then the next task is to earn 75+ viewers on every stream. Out of all, this might be the most difficult one to achieve. The length and the number of the stream can be easily controlled, but not the number of views. The only way to achieve this is to improve your viewing experience so that viewers come back to you every time. Start with less popular games and even after earning Twitch affiliate, follow the same. Play less famous games until you form a foundation of consistent viewership. The audience will follow you no matter what game is played.
Tips to Become a Twitch Affiliate and Partner
Keep Improving Your Stream Quality
The key to earning a consistent viewer base would be to keep improving the quality of your stream. Do not let audio issues, overlays, donations not showing up, etc. get on your way to Twitch partnership. To keep it going you can even use any great live streaming platforms where you can manage chatbots, loyalty, themes, overlays, etc. Make use of the tools available to offer stunning graphics, overlays and improve the quality of presentation to your community.
When you have a community, it becomes important to interact with them on a consistent basis. Keep expanding your audience by interacting and collaborating with other streamers.
Melipastel is a popular partnered variety streamer for Twitch.TV who streams on almost every genre including action, role play, platform, shooter or anything that perks her fancy. She joined Twitch in October 2014 and going strong with 1,82,326 followers in her list. She offers subscriptions for an affordable fee which include perks like subscriber badges, chat, ad-free, private group access, song requests, subscription-only games, and giveaways. She streams mainly between PS4 and PC. She is quite active on social media platforms like Twitter, Instagram, Facebook, YouTube, etc.
Check what do other streamers overlays look like. What about their panels below the stream? What they do on their website and social media. Never copy others, but to learn from them, and develop your personal style which sets you apart from other streamers. Make efforts to welcome new viewers by calling out their user names. Put your chat ahead of anything else.
Find a Schedule and Stick To It
To be consistent with your streams, you must create a schedule that works for you and your audience. Once you define a schedule, make sure that you stick on to it. Some slots might be more accessible than others. Maybe you can stream only during the morning or in events. Try different streaming slots throughout the day to choose the one comfortable for you and what yield more average viewers.
Jenna is a true passionate streamer who started gaming on XBOX at the age of 5. Being a full-time streamer she has got a follower base of 1,92,960 with just 46 videos. She currently plays Fortnite, Apex Legends, Oldschool Runescape, Stronghold Crusader, and Stronghold 2. Her twitch channel is growing fast and she is an active streamer who streams randomly but almost every day of the week she will be active.
Develop Your Personal Brand
Streamers behave and look entirely different from what they really are while they stream. If you decide to change your getup or wear a particular outfit to create a character while streaming, you are free to do whatever that makes you confident. There is no limit to what you can come up with as long as it adheres to the terms of service of Twitch. The way you present yourself to your viewers helps you develop a unique brand that your audience will identify. When you start with, think about creating your personal brand.
Set up a Perfect Stream with Advanced Visuals
The most popular streamers on Twitch not only has a great sound set up, but they also use lots of advanced video and visual setups. A combination of audio effects, transitions and stunning graphics throughout the streaming sessions will make your viewers happy. These days, with all the access to modern technology, it is quite simple to create different scenarios around your stream. You just have to be creative with overlays and animations. Try using images and graphics to customize your channel for a theme and pretty look and feel.
The key to making the most money out of your streaming in Twitch is to gain viewership. As views of your stream increase, the money you earn will also go up. What you need to understand is, making money on Twitch is not as easy as it sounds. Like anything else in your life, building a community on Twitch from the ground needs a lot of dedication and hard work. Behind every success story you see on Twitch, there are thousands of streamers who tried to recreate it and failed. Most of the times streamers fail because they were just copying others and couldn’t build their own brand with consistency. Hard work, consistency, passion, and dedications are what will help you to make money as a Twitch streamer. Most Twitch affiliate partnerships are for video games or video game-related merchandise. With these tips and tricks, you can make an insane amount of money by streaming your favorite games through Twitch.
Music has been transforming and developing for decades. Each time technology changes so does music. Music is a medium through which we express ourselves, it gives us an escape. However recently, the biggest changes in the industry have been influenced by technological advances. New music technology, new recording technology, listening to technology, etc. have changed the way the industry has been transformed.
The way we listen to our favorite music has changed dramatically, too. Some years back, the only way to listen to music was to watch it live or on TV. But with the intervention of recording technology and tools, we have come forward from records to cassettes, CDs to Audio Streaming Server Software. Rather than purchasing a CD to enjoy music, you can listen to your favorite songs online in a click. Music streaming services means that artists can have their music listened to by their audience globally.
It Changed the Way Music is Made
Not just the way we listen to music, it has also changed the actual production of music. Most artists use auto-tuning technology to cover the imperfections in their pitch or tone. While earlier, the quality of music has been judged by the talent of the artist, today technology can support to make it sound better. Even musical instruments can be replicated by technology, and tracks can be produced quickly as well.
Demand and Popularity of Audio and Video sharing websites
On-demand audio streaming accounts for over 70% of total audio consumption. With the rise of audio streaming services, on-demand music streaming has surpassed all other formats, including physical and digital album sales. There are several websites offering audio and video streaming services and the number of the user base of this site is also increasing. Due to the increasing popularity and demand of these audio sites, most of them are offering social networking tools as well.
How Did It All Start?
The story of music streaming started with the launch of Internet Underground Music Archive (IUMA) in 1993. It was started as a venue for unsigned independent artists to share their creations and connect with their audience. The sole purpose of IUMA was to allow artists to distribute their music through unconventional channels than distributing it through a record company. Popular artists register with a web page and a free URL to present music over the web in streamable and downloadable internet radio format.
Introduction of MP3
The same year, MP3 format was introduced, it was a breakthrough in sound technology. The breakthrough brought in by Moving Picture Experts Group (MPEG) allowed compression of a sound sequence to small size file for digital storage and transmission.
Napster- Late 90’s
During the late 1990’s Napster came into existence at a time when digital music was a big thing as CD players were popular. There were many people who were connected to the internet using a dial-up connection. Napster enabled users to have an audio file that was much smaller than a CD, download it over the web and play it back on a personal computer. So many users started to copy music from CDs and share copyrighted music on peer-peer services like Napster.
The launch of iPod-2001
The iPod was introduced in October 2001 and it was a Mac-only product when launched, meaning it was just compatible with Mac OS. Due to its small size and ease of use, it was a unique product and resulted in higher sales.
iTunes store launch-2004
Apple unveiled the launch of iTunes in 2004 when they realized that music could be transferred from an online source. The launch of iTunes stores was aimed to offer listeners a legitimate source to access and purchase music at affordable prices.
Pandora Internet Radio launch-2005
Pandora internet radio was launched in September 2005 with the aim of having an individual radio station for each user to access good music. It was the first among its kind to offer personalized music streaming experience for users.
In the year of 2007, SoundCloud was launched as a sole platform for sound sharing and streaming. Just like Flicker has been for images, YouTube for videos, SoundCloud was for audio and sound.
Spotify was launched as a freemium service which offers music streaming with digital rights management protected content from media brands. Freemium refers to a model where audio is offered completely free to listeners with advertisements and premium features.
Entry of apple music-2005
The year 2015, saw the launch of Apple music with the intention of emerging as a cultural platform where users can browse music to stream to their devices. It also offers the option to listen to curated and existing playlists.
Introduction of SoundCloud Clones
SoundCloud is the leading social sound platform in the world where users can record and upload sounds to the platform and share them publicly or privately. SoundCloud clone is nothing but a similar sound sharing website like that of SoundCloud to enable recording and uploading of sounds. The SoundCloud clone script is the state of art for any start-up business looking for audio streaming, uploading, sharing and distribution of sound over websites.
SoundCloud is focused on streaming along with some excellent features like discovery, sharing, playlist, etc. It provides an opportunity for users to browse and listen to songs from a popular artist and record labels. Whether you want to enjoy music from your favorite artist or podcaster, you can explore music easily with the Soundcloud.
SoundCloud Clone Follows Subscription-Based Music Streaming
SoundCloud Clone integrates licensed music from popular labels into existing or uploading content. It flaunts expanded catalog of everything, including garage bands and Grammy winners.
Here are some of the major features of audio streaming service.
-Large song library of different artists, genres and countries
-Explore new trending music
-Listen to your favorite songs and artists
-Play, pause and skip tracks
-Create a personalized playlist and share it with friends
How to build a SoundCloud Clone- Where to begin?
Streaming music is a tough task as music is expensive. You have to be constantly motivated and consistent to make it. Here is the main SoundCloud clone aspect you must keep in mind.
Your SoundCloud clone application must offer the basic functionalities of music to users along with some additional features to stay ahead of competitors. Make sure that your application is compatible with all mobile devices.
Top quality UI/UX
No application can stand out among others without high-quality web design and entertaining user experience. That’s why it is an important part of business success.
You have to pick the right business model to monetize your efforts and keep the business going successfully.
The music you are likely to stream on your website costs money and you must have the right license to deal with copyright owners.
Any revolutionary app will fail if you don’t have proper budget management. You must plan your expenses well to keep your business stay alive.
Using SoundCloud Clone for a Powerful Music Experience
Based on however you like, the application can be used. But there are 3 main ways how you can really take advantage of the service.
Follow Other Users to Discover Music
When you click on a user, you will be redirected to their profile and can browse their playlists and what they post. You can follow them like in any other social network and track what they post.
Create Custom Playlists
When you hear the music you like, you can tap in the three dots to add it to your playlists. You can also access your recent stations from other user profiles.
When you search on the web, you can see links to download or buy in some tracks beside the share button.
Upload Your Sounds and Tracks
SoundCloud is a social platform with the functionality of users to upload their own music and audio tracks. You can also share your audio track via social platforms.
Connect with Other Users
SoundCloud allows you to connect with other users via messaging through web applications.
You can join and take part in groups where you can explore and share their favorite soundtracks. By clicking on your profile name on the web, you can see the groups you are a part of.
Just like any other social networking platforms SoundCloud also offers a notification center. You can receive notification from users whom you follow.
To Wrap It Up
Music is an integral part of people’s lives and there has been a whole world of transformation from that era to the age when record store came into existence. If you listen to on-demand music on SoundCloud or Spotify, you might have wondered about the evolution of music streaming. You might be even looking to build an Audio Streaming Server Software. If so, it is recommended to get a custom made SoundCloud clone via third-party ready-made web clone script that is customized according to your requirement. Customized SoundCloud clone script is the best choice to build your own social sound streaming platform. On-demand music streaming service will continue to maintain its hold as the latest trend in the industry.