How to Build a Professional Live Streaming Studio Setup

How to Build a Professional Live Streaming Studio Setup

The introduction of mobile apps like Snapchat and YouNow has increased the popularity of live streaming as the new social media trend. Many have seen the potential that live streaming holds and have tried to inculcate it into their existing platforms – Facebook, YouTube, and Instagram are to name a few.

The potential in live streaming has not only been noticed by the big names in social media, but also by individuals who would like to make their brand visible, may it be a product or themselves. It doesn’t take much, financially or the know-how, in order to set up a live streaming studio or if you want to build a live streaming studio in-house.

The article to follow will give you an idea about how to build a house studio.

A Work Space    

This is where we begin to build a live streaming studio. It is necessary to have one dedicated area the purpose of which is only to create your live stream videos. This is necessary so as to have one consistent background to be used for every live stream you do.

Almost all YouTubers have a habit of having a consistent background for all their videos, and eventually, the background itself becomes a key characteristic of their brand. The background can be used as an advertising tool, which will help make the product you are marketing visible.

As making a high-quality live video requires a lot of bulky equipment, it is always a plus to have a place where the equipment can be set permanently in the desired tunings and not disturbed by you or anyone else in the house. This way, your studio also functions as a storage area.

Equipment

Even though the technology today has developed enough to give us smartphones with high-quality video and audio recording, they still cannot beat the capabilities of professional recording equipment. 

The famous words spoken by all directors – reputed and non-reputed, i.e., lights, camera, action, will give you an idea of the type of equipment you need. You require lights in order to make the subject matter as bright as possible, good camera and a decent audio recording system.

As someone who is just entering the biz, it is advisable to start small and then build on it. It is this approach that makes sense both in terms of finance and scalability, as the time passes by, it will help you understand what equipment works best for you.

  • Lights

The lighting system is an important point to consider because even if you have a high-end video recorder, they won’t give you the optimum output if the lighting is not correct. You could either be lucky enough to have windows in your workplace which have good sunlight exposure or go the artificial route and buy some studio lights.

The downside of natural light is that you will have to designate a certain time when the light is right to record a video, and it may not be so every day since factors like the weather may interfere. Going the studio light route is better, as it gives a consistency to all your streams.

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  • Camera

These are going to be the windows through which the viewer is going to gaze at you. This is where the more you invest, the better. There are many recording devices that you can go for, but in general, the main options you have are a webcam, a DSLR or a video camcorder.

Whatever you may opt, look for a recording device which captures video in1080p 30fps quality. Another thing to watch out for is a clean live HDMI output. There are many companies out there like Canon and Sony which sell high-end products, but if finances are an issue, then Logitech could be worth a look.

  • Audio

The first thing to do, avoid using the inbuilt mic. That is a strict rookie mistake. Always opt for an external mic as the sound quality will complement the video better. There are many audio recording options out there. You can go for a classic Larry King style mike on the table setup or if you are not a fan of the visible mic, a boom mic is also a viable option. In the case of a boom mic, you will have to go for a stand too if you are a solo act.

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Streaming Platform & Software

Having found yourself a private space and acquiring all the required equipment, your live streaming studio setup is now complete. What comes next is an important step, as it involves deciding the platform on which you would like to advertise your product and reach your audience.

Many existing social media heavy hitters have come to see the potential in live streaming and have tried to add the option to their platforms. The first ones to catch up to it were Twitter with Periscope, an independent app, which was later made an integral part of the parent site. 

Facebook caught on soon with Facebook Live, and soon YouTube came up with YouTube streaming. The platform which you choose to use depends on what you are selling. Many users look on YouTube as it is purely dedicated to video streaming and have a very simple and user-friendly uploading process.

StreamNow is a streaming software which is very much preferred by the live streaming community. It has multiple monetization options- ranging from monthly subscription and banners to pay per view. Latency and bandwidth are not a constraint.

Videography

The advantage that video uploaders have over live streamers is that they have time before to edit a video to perfection before uploading it. However, live streaming is real-time footage with no time for any kind of editing.

It is advised that a professional with the skills and know-how of videography and producing skills are available to give you productive insight. This will help in giving your live stream an edited feel, even though all of it is being updated as it is being recorded.

Encoder

It may sound like a large device with numerous wires, but an encoder is a simple tool which is easy to use. If you want to stream live, an encoder is a must. They come in two avatars: software or hardware.

Software’s have the advantage of not taking any physical space and are easy to use. However, they are known to require a very robust processor to take the load of streaming live videos. Hardware encoders are preferred by many as it is a dedicated system and robust enough to stream live on multiple platforms.

Live streaming is the trend which is making it big in 2018, and many have predicted that it would only grow from here. If you plan on making your product reach a larger crowd then going the live streaming route by using StreamNow Facebook Live or YouTube streaming could be very productive to your brand, no matter what it may be.

Do let us know your thoughts on live streaming. Feel free to mention your doubts or concerns in the comments section. Our best wishes are with you and your live streaming venture. Cheers!

Live Streaming is a Powerful Marketing Tool in 2019

Live Streaming is a Powerful Marketing Tool in 2019

If you were to search for trending cum most effective marketing strategies, then I bet video marketing would top the list. For all intents and purposes, the year 2018 is going to see most of the businesses opting for video marketing to reach out to their customers. What started as an alternative strategy to the then prevailing marketing solutions in 2017, has now become the most sought-after solution vouched by all kinds of businesses- small, medium and large. Furthermore, statistics suggest that B2B video marketing has reaped great results when compared to other practices.

As we talk about the concept of video marketing, we shall move to the latest trend in video marketing which is ‘live streaming’. Live streaming allows any business to do one most important and effective thing- interact directly with customers. How about receiving instant responses to a product you have just released? Or what is it like to make your brand known across all the continents? Well, live streaming makes these things possible in the easiest way.

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Live streaming is a powerful marketing tool in 2018 and can be used in several ways. Here are a few of the effective ways in which you can make use of live streaming as a powerful B2B video marketing strategy:

Live Interaction:

Live streaming provides you with the option of interacting with your customers, thus strengthening your brand value. If you are launching a new product or a service, what better way can you resort to so as to receive immediate responses from the live audience. Many live video streaming apps and websites have this feature of allowing the viewers to give their reactions to the videos. Also, if you feel that a new product needs a walkthrough of how and when to use, you can set up a schedule and demonstrate it. Doing this will not only increase the customers’ trust in your business but also encourages them to stay loyal to your products. Instead of making your customers rely on statistics and mathematical figures to decide on buying your product, it is always a better choice to give them an opportunity to interact with.

Behind The Scenes Coverage:

Let us consider the example of a news network. It is an obvious fact that many people who watch the news have their favorite reporters or news readers, about whom they would want to know something other than their professional lives. Live streaming helps you do this too. Make your customers happy by showing some behind the scenes footage, either your factory or your personnel making giving some finishing touches to products etc. Many customers are keen on acquainting themselves with best quality practices. Live footage of quality tests in a bottling plant or a production plant will work wonders. 

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Beta Testing:

People might have many doubts about your products. This is quite reasonable. They might want to see a demo of the product before they actually invest on it. Live streaming while you send your products through testing can be of great help to educate your customers; simultaneously you can receive feedback from them. Suggestions from live viewers can help you customize your products or services according to the user requirements.

Provide Useful Content:

Think about helping your customers win customers for the products or services they offer. Wouldn’t it be a great opportunity to strengthen your bond with your customers by adding a personal touch and help their businesses grow? It can be related to anything, like a live explanation of how to manage customer service or how to improve their sales. Providing content that can help them with their growth will certainly forge new relationships and enhance your camaraderie.

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Expert Interviews:

B2B video marketing strategies can even include interviews with experts belonging to your business. You can actually take insights from industry experts and stream the interviews live so that your audience gets an assurance about your product from a person who is not promotionally associated with your business. It also improves your brand credibility as you can show that a person with a high-profile is willing to invest his / her time in your company’s business.

Customer Service:

Providing reliable customer service is a very important aspect if you want your customers to stick to your brand. Live streaming videos dedicated purely towards customer service will help you understand the users’ concerns about your products and also will help you resolve issues easily. One advantage of making such videos is that many people who might face a similar problem will get an instant solution, without you not having to address each one of them individually. Also, you can show that your business is transparent enough to know its flaws rather than trying to cover up the weaknesses/shortcomings. Being honest and professional while you solve customer issues can fetch you good results.

So far, B2B marketers have been making use of resources like social media posts, pre-produced videos and infographics to improve their brand awareness. But now, video marketing is an effective strategy, not only in terms of quality but also in terms of cost. Live streaming can be done with equipment as simple as your smartphone. You can initially start off with this and be depending upon the requirement you might resort to other high-level devices to set up your B2B live.