Online video streaming is now trending in the market as it has become the most sorted solution for any kind of business when it comes to reaching out to customers. Nevertheless, the various social media platforms available today are making video streaming an easy task. Not only are they increasing the interaction with customers but also helping the businesses overcome geographical barriers. And Facebook is among the top most used social media platforms with billions of users from all over the world.
Facebook live streaming is suitable for any industry headline when implemented with a proper marketing strategy. With white label live streaming done through Facebook Live, you have the advantage of easy performance tracking with the highly engaging audience from different parts of the world. Features like commenting on live videos and reacting to them instantly make Facebook Live a lucrative means for businesses to opt in. If you are wondering about the kind of events that can be streamed live on Facebook, here are some suggestions that might help you market your businesses:
Businesses and Firms:
What else can be a better way of launching a new product if it is not through a live video streaming which can be viewed by everyone and everywhere? If you are a business planning to make new releases of products or product versions, Facebook Live can be a great solution for setting up a white label live streaming as you can receive live responses from the audience, also their suggestions that can be implemented in the next releases. Any keynote speeches or press meetings can also be live streamed to grab the viewers’ attention.
News Networks and Broadcasting Channels:
If you are a news network or a broadcasting channel, here is an interesting piece of advice to you. Apart from the coverage of mainstream news, if you can live stream online some ‘behind the scene’ segments with the news readers and the anchors, also sharing their personal stories, you will have high chances of improving your viewer engagement. Moving on further, you might have also heard about the latest buzz in the market: the Satellite Media Tour (SMT). With the live commenting and reacting features of Facebook live, SMT guests will have the flexibility to interact with viewers of all the markets at the same time, not having to invest time separately in different markets.
Well, you might be hosting a very big sports event but not have the rights to broadcast it on any popular television channel. In order not to disappoint yourself or the possible audience, you may choose the option of live streaming. There are so many sports enthusiasts who will be interested in watching the live action, supporting their favourite teams or giving commentary and judging the actions of players.
While white-labelled live streaming solution can be used for many other business purposes like the above-mentioned ones, it is important to keep in mind that the quality of the video being streamed and the ease of accessibility by the audience are to be taken great care of. To ensure that your target audiences are satisfied with the content of the live video, it is mandatory to take steps necessary to maintain good audio and video quality. Here is the list of hardware you will need to produce professional content:
Camera: Depending on the budget you are willing to invest in streaming the video, you have different choices of cameras ranging from consumer camcorders to professional DSLRs with prices peaking up to ten thousand dollars.
Lighting and Audio equipment: Basic lighting equipment, tools like tripods for stabilization and external mics can help in professional live streaming of videos.
Software or Hardware: If you plan to incorporate on-screen graphics and multi-camera feeds, then it is necessary to use switching equipment – either a software like Wirecast or a hardware like Grass Valley Kayenne production-quality switching system.
Encoder: In order to avoid buffering problems and to make a reliable white label live video, you should make use of a software or a hardware encoder to deliver high-quality videos.
Now, instead of using the above-mentioned equipment, if you prefer to make use of a simple medium, as simple as a smartphone, we have something to share with you even in this case.
Yes, you heard it right -a thing which is always in your pocket can be of help for streaming a live video. In fact, a smartphone is the only thing you will require if you are just starting to learn the process of live streaming. You just have to download an app on your mobile to go live in a span of few seconds. If you are someone who hasn’t analyzed the likes and dislikes of your audience and is starting with the video marketing strategy, making use of the smartphone app is the right choice to make. If the question of where to find such smartphone apps is ringing in your mind, let me ensure you that we have a highly recommended and reliable answer.
StreamNow is a one-stop solution to start your live streaming business. StreamNow is highly scalable live streaming software with multiple revenue channels that includes all the features to serve as a Twitch or a Ustream. This app acts as a native communication channel to constantly be in touch with your users and also has interesting features like social login, peer to peer commenting system/chat system, dynamic admin panel, pay per view policy. Another interesting feature of StreamNow is that it allows users to follow each other. For instance, when your friend is going live using Facebook, you get the notification. StreamNow also has a similar notification system. StreamNow is the live streaming app developed by the very popular StreamHash venture. Be it an on-demand business model like Netflix, video streaming like YouTube or Live Video Streaming like Facebook Live – StreamHash provides you with a ready-made solution to launch any business related to video streaming online.
StreamNow can give your user a seamless live streaming experience. When it comes to user subscription, StreamNow enables you to give your users different subscription plans (both paid and free. The pricing plans are categorized into two- Deluxe and Ultimate. While Deluxe plan is available at $499 with certain limitations on features, Ultimate covers all the features at $999. Moreover, StreamNow is constructed and optimized for multiple monetization channels making it easy for both the users and the business owners to make transactions. It is not only a cost-effective option but is also an easy-to-setup and reliable source for live streaming.
In order to ensure that your white label live streaming goes smoothly as planned, it is important to have knowledge of the factors mentioned above. You may also have to keep a track of the requirements specified while using Facebook Live-such as file formats, advanced audio & video settings and video lengths. Watch out this space to learn more about live streaming. Cheers!
Live streaming is now booming with the rapidly growing number of people and platforms looking to get into in the trend. Did you know the research says that video streaming market will eventually be a $70.5 billion industry by the year 2021? Live streaming has been widely adopted by the social platform like Facebook, YouTube, Instagram, Twitter and Snapchat as video continues to dominate in these platforms.
Live Streaming will get wider acceptance not only in the social platforms and even in the television industry. In 2018, the expansion of live streaming in all sectors of business is inevitable; we will see more brands and businesses to make use of live video in the future. BUT as with all live streaming is any broadcast in real-time to an audience on the internet. Live streaming spaces the real-time engagement and experience with the audience and the brands which are likely preferred by the modern consumers. Live streams are perceived as more transparent and authentic by the consumers.
Aside from the benefits of growing engagement real-time experience, brand awareness live streaming provides a sense of excitement to your audience especially if they are allowed to interact. It makes your consumer feel inclusive and exclusive of the brands which would be more appealing to make a decision. Final takeaway for opting live streaming is more of cost-effective. Reduced cost means an increase in the revenues. In turn, the time and money saved allows you to spend even more on resources on the live streaming and grow your brand and promoting your products.
The infographic below gives a quick insight on why you should consider live video for your business or brand, which platforms to use, and what formats to explore.
Live streaming business has developed to become the most loved in the course of a couple of years. Consumers are inclining toward live content to on-demand content recently. Everybody needs to perceive what’s going on live. The transformation started with user-created live content and with Snapchat stories being the pioneer.
Previously, over-the-top (OTT) live content was restricted to games and news just, and in a few sections, it may have been received for religious projects and lecturing sessions as well.
In any case, Facebook, Snapchat, and Instagram took live streaming service to the next level. Watchers are presently ready to appreciate the ongoing content by streaming live instead of the recorded content that can be played on-demand.
Live video streaming is pertinent for broadcasting live projects, occasion coverage and so on. It’s more helpful for individuals who are in various locations and need to get up to acquire a program shot somewhere else. This, however, diminishes the cost of relishing a program by dodging costs caused due to commute, lodging, nourishment, time, and others.
How about we see why Live Streaming and the live stream service have picked up fame?
Live content does not suffer from lag. It empowers ongoing conveyance of content to a few gadgets over the globe in the meantime. In any case, some live streaming stages offer a deferred live support of games content with the expectation of free clients and in the meantime a constant stream with zero lags for premium clients.
Live broadcasters can talk to watchers on user-created live streaming stages, for example, Bigo, Facebook Live Streaming, Live.me, and so on. This makes live content more responsive and intuitive as watchers will have the capacity to bring up issues and broadcasters can react to them and connect with their issues.
Although live streaming administrations, for example, Periscope or Twitter Live Streaming enable users to spare their broadcasts for some other time, individuals can pick not to demonstrate their content again. This attitude can enable viewers to drive viewership because of the concern of missing out on a great opportunity among their millennial fan base.
Viewers look to wind up being a part of stories as and when they happen. This is one major motivation behind why applications streaming live video are a sensation today. For viewers, getting their most loved celebrities live in real life presents to them a continuous fan encounter that they unquestionably would prefer not to lose a major opportunity for.
Viewers would now be able to end up being a portion of their most loved stars’ life in a flash. Broadcasters can stream occasions like photo-shoots, celebrity gatherings, get-away, and also include their devotees as a piece of their life. Organizations, then again, can give a sneak look into their corporate culture and hardworking attitudes utilizing live streaming talks and sessions with top administrators.
Live streaming brings a practice that does not stop on the double; being an innovation that captures occasions and emotions live. It ordinarily keeps running on HTTP Live Streaming convention or Real-Time Messaging Protocol and requires a detailed content delivery chain that can procedure a live stream support incorporated into a streaming stage.
Video-on-request (VOD) has cemented its place in the OTT business by enabling individuals to watch anything whenever. Netflix remodeled the VOD situation worldwide and afterward, the online streaming business boomed. A couple of years back tech organizations and micro-blogging destinations, for example, Twitch, Facebook, and Twitter drew out the genuine energy of online live streaming.
Twitch let gamers broadcast their gaming sessions on the web and it was an immense hit in the realm of video gaming. Gamers around the globe could watch and learn best practices, grabbed tricks and tips, and stalked professional gamers for self-improvement.
Not quite a while later, Facebook thought of a live streaming service that enabled any client to go live on air and audiences could interface with them.
To top this, committed live streaming stages came up in the market, Bigo being the principal mover. The stage not only empowered live broadcasts and viewer connection as well as brought online gaming into the act.
Clients could manufacture profiles in the live streaming application and in light of their usage and fame they were granted badges and level ups. This urged more clients to join the stream and they started paying to achieve more elevated amounts.
Just after Bigo which is generally well known all inclusive, came Live.me and YouNow. Periscope is another player in the live streaming section that spotlights on labels like travel, games, and music. Different applications and sites have come up off late that give stages to average people to communicate live and possess their own live stream ideas and gears. All in all its just a totally new involvement.
Live online video has outpaced the development of VOD, with a 113% expansion in promotion development since a year ago.
For mobile live streaming, normal time spent is 2.8 minutes for VOD while it’s 3.5 for live streams. On tablets, normal time spent is 4.1 minutes for VOD while it’s 7.1 minutes for live streams. On the PC, normal time spent is 2.6 minutes for VOD while 34.5 minutes for live streams. Obviously, live streaming eclipses VOD in terms of utilization on all sharing media.
Another fascinating reality is that watchers take 8 times longer observing live video (42.8 minutes) than on-demand video (5.1 minutes).
80% of viewers like to observe live video from a brand than experiencing their blog, and 82% of viewers favor live video from a brand than read their social posts. 45% of live video groups of onlookers would pay for living, elite, on-demand video from a most loved group, speaker, or entertainer.
Disregarding the business utilization of live streaming, generation and utilization of live content have taken off huge in the US and Latin America, however, APAC is by all accounts the problem area, particularly China.
With the dawn of the year 2018, live streaming business in China surpassed USD 4.76 billion. As per Wu Jiangbo, leader of the service’s Cultural Market Department, live streaming income enhanced by 39% since the earlier year.
Games live streaming platforms has been awarded as one of the greatest upgrades and it is only one stage towards the microscopic approach which we can find from live streaming and live streaming stages.
The live streaming pattern has turned out to be popular to the point that Nasa and SpaceX are in chats with top tech players to utilize live streaming stages and fine-tune their approach towards the crowd by upgrading their own knowledge. It would be exceptionally intriguing to see how this configuration of over-the-top (OTT) content does in the years to come.
Going through these details you can certainly find out how the live streaming business is growing as fast and huge as VOD.