How to Start Video On Demand Business

How to Start Video On Demand Business

First things first, setting up a video on demand platform isn’t a tremendous feat reserved for the high and mighty. It’s a real possibility for anyone intending to pursue an audience in the online video space. The best part? Thanks to turnkey frameworks, your tools are already ready for you. The internet is brimming with ideas and innovations and the e-marketplace is an abundant store for turnkey technologies. One that stands out is StreamView, a bellwether framework that can have you set up your on-demand video platform within days. The advantage with picking a turnkey video on demand platform is that your user interface, customisation features and experience building tools are yours to the tailor. And you get to pick and choose content that goes into each template.

There are several things to consider on the road up to launching a video on demand business model. Start by addressing a few questions:

  • Is your content repository adequate to sustain a video on demand service?
  • Does your content belong exclusively to you?
  • Have you established notable partnerships for new and cutting-edge content?

Once you have taken stock of your content repertoire, it’s time to piece together a platform for your users. At this stage, it’s important to note that purchasing a turnkey technology could prove wiser in the long run. The advantage? Well, the turnkey framework is products of years and years of development, design, and refinement. They work on a license model, meaning that you acquire a copy of the framework that is free to be customised on your terms. A turnkey framework is a more economical, aesthetic and functional option than a self-crafted technology.

Here are some steps to build a successful video on demand platform:

Step 1. Pick a Good VOD Platform

Your video on demand platform provider will supply the wings for your business and so, it is crucial that you pick a service that supports you around the clock. An effective way to sift through options is to keep customer service as a primary criterion. Certain video on demand platforms offers superlative customer service controls when compared to others. StreamView, for instance, ensures 24×7 technology support, seamless feedback handling, and professional troubleshooting services. Make a list of criteria that are important to you and draw up a checklist against each of your shortlisted videos on demand platform providers.

Step 2. Explore Potential for Diversification

With the internet burgeoning with communication tools, it is a good idea to set out a future path for your business with respect to the communication. Think of adding communication tools like live streaming and video sharing to your roster. The beauty of turkey technologies is that they are mostly compatible with associated frameworks. If we go back to the example of StreamView, you’ll see that the framework is one of a trifecta of technologies. Of the other two, one is for live streaming and the other, for video sharing. This means, that if you ever plan to introduce one of these forms of video to your platform, all you have to do is slide in an additional technology layer and you’re good to go!

Step 3. Set Up a Monetization Model

Once you’ve woven your content strategy together, the next step would be to set up a quantifiable marketing model. There are several tools that you could include; the key is to assign metrics for every idea that you want to push. This is the best way to measure the success of any campaign.

Tool 1. Advertising

Advertising is the most preferred monetization tool employed by companies that ride exclusively on content. And for good reason. Advertising can garner significant revenue for a content-based business as long as its audience is sizeable. A point to consider here is that ad-based revenue can be sustained only by volumes because a single advertisement contributes very little revenue. A video is an expensive form of content and you may spend exorbitant amounts of money sourcing, creating and producing content for your video on demand platform. Determine how many users you’ll need to reach in order to break even for each piece of content. If your number is far higher than your current user penetration, consider an alternate means of monetization until your user base reaches the required threshold. If you’re not sure where to start, a good yardstick would be one million page views per month.

Tool 2. Cross-Platform Production

The power of video has caught on for not just those attuned to online video, but even stakeholders of alternate content platforms. More and more content entrepreneurs and marketers are beginning to add video to their existing content mix. Many of them, however, don’t have the expertise to create quality videos. That’s where you come in. By catering to corporate clients seeking video content, you could cross-promote your brand while also charging at a per-video rate.

Tool 3. Subscription Model

Coveted content can sell well on a subscription model. However, introspect to gauge whether your content really warrants a subscription. Would people fork out money for your service? There are plenty of video on demand services in the market. What value can you add? To establish a sustainable subscription model, you must introduce novel content, seek exclusive rights for premium content and create in-house shows. Anything that you can offer that your neighbor can’t is a good differentiator.

Tool 4. Pay Per View

If you’d rather sell your content on a piecemeal basis, pay per view is your answer. This is the format you’d find on iTunes, where every item is priced individually. If you haven’t got a vast archive of content, this is a good model to adopt, because you can still engage with users without going all the way.

When it comes to picking the technology backbone for your video on demand platform, you should make several considerations. For starters, find out whether your shortlisted VOD platforms come with inbuilt content delivery networks. A content delivery network is a web of global servers that can deliver your feeds seamlessly to various corners of the globe. So, if you’ve got a considerable international audience, this is a worthwhile point to note. Some technologies also come with a slew of superior support features like intelligence and analytics tools that could come in awfully handy.

When you are on the path to starting a video on demand service, there are a variety of factors to consider: conventional marketing, technology, influencer-led promotions, referral programmes. The list is endless, really. By picking a specialized prebuilt technology like StreamView, you can channel your energy into building the foundation for your video on demand platform. It’s remarkable how quickly and easily you can breathe life into your brand. All you need is an idea.

Things to Consider When Selecting a Live Streaming Platform

Things to Consider When Selecting a Live Streaming Platform

A live streaming platform can bind a well-crafted communication toolkit together, lending essential threads to a promotional quiver. It’s crucial that you take your time picking a live streaming technology that fits your needs; each offering in the market comes with a unique combination of facets and it is important that you align your objectives to the features offered by your framework. Selecting a superior technology can be a complex, long-drawn process if you don’t have the right resources at your fingertips. This guide gives you a much-needed insight into the world of live streaming technologies. Here, we highlight factors you should consider while making your decision.

Factor 1. The Right Fit:

A live video streaming platform can vastly augment your communication strategy, lending innovation and value to your engagement approach. Live streaming is a versatile tool that can fit just about any business or scenario. The advent of turnkey frameworks like StreamNow has only catalyzed the adoption of live streaming as a mainstream communication technique. Here’s how live streaming is included across segments.

Corporate Organisations

For a corporate organization, a live streaming software can serve a variety of needs, whether for training, virtual meetings, shareholder gatherings, product launches or even press releases. Live streams are especially relevant if a company’s geographical presence is fragmented, in which case a broadcast can be accessed equally from across regions.

Government Organisations

Increasingly, government organizations and public departments are embracing live streaming in a bid to promote clear, transparent communication with stakeholders.

Educational Institutions

Universities, schools, and other educational institutions leverage live streaming platforms to facilitate live tours, exclusive talks, special lectures and other elements of interest.


Entertainers often shoulder tremendous costs in order to deliver a grand performance. There’s the venue, the lights, the seats, the stalls; oh, the list never ends. A live stream, on the other hand, requires zero capital. It doesn’t even require a stage. Entertainers and performers can use live broadcasts to showcase new shows or performances. This is a great way to offer fans a sneak peek of what is to come.


Webinars are useful tools for communicating important information with stakeholders.

Sports Events

Whether it’s a neighborhood sports event or a professional sports league, a live stream can connect fans to live matches without having to navigate logistics.

Places of Worship

Virtual worship is a wonderful thing, especially when you can’t be present for a service or sermon. Places of worship around the world have become faithful proponents of live streams.

Every segment has a unique need when it comes to live streaming; while places of worship may want to address a specific geographic diaspora, a business organization may want a rock-solid enterprise stream that supports users from all over the globe. Technologies like StreamNow can be customised to fit perfectly into a user’s portfolio.

Factor 2. The Content Delivery Network:

A content delivery network, or CDN, is an international network of servers that work together to supply video data evenly across the world. What this means is, if you’re watching a stream broadcast from Shanghai, sitting in New York, your device will source the stream from your nearest server. Conversely, your friend sitting in London will source the same stream locally. A CDN can augment speeds, reduce lags and maximise load sharing. CDNs are categorized under two umbrellas: Tier 1 and Tier 2. Tier 1 CDNs, as the name suggests, are superior in both performance and quality, because they are able to span the corners of the internet routing maze through peering. As a result, their reach is vaster.

Factor 3. Convenience:

Live streaming is a complicated, deeply technical process composed of multiple pre-programmed layers. Thus, it is imperative that you find a live streaming platform with a user-friendly interface, a handy administration panel, and brilliant customisation features. After all, the last thing you want to be doing in setting up your live streaming software is staring at a screen full of complicated coding. A well-designed live streaming platform will preserve its technology in its bottom-most layers, topping it with a seamless interface for marketers and entrepreneurs. If you’re wary about how well you’ll be able to adapt to a new technology, there’s no harm in opting for a free trial period. Established live streaming platforms come with a 30-day trial window.

Factor 4. Fluidity and Integration:

If you have a product that is available across devices, it is important that you stitch your live stream into each of these platforms. Enter, the Application Programming Interface, or API. An API is a protocol that binds a service with several auxiliary technology pieces. A broadcaster API essentially means that you can build your live stream into a mobile, desktop, tablet or workflow.

Factor 5. Customer Service

Live streaming could become the backbone of your communication strategy and it is important that you are 100% in control of it at all times. In light of this, a service provider that offers customer service around the clock is gold, because you are insured against any untimely timeouts and downtimes. Not only this, the compatibility of technologies in your stack may prove to be a problem if you’re not careful and it is always a good idea to have support set up on speed dial. Also, pay close attention to the forms of customer service that a live streaming provider offers. Often, email interactions can be long-wound and slow, whereas a live stream could warrant intervention within seconds.

Make sure to put time and thought into selecting a live stream for your business. Pinlearn is a great solution that can be fluidly tailored to the needs of your organization. With the right framework, you’ll never have to compromise.