The sheen and glitter of Netflix’s fanciful offerings aren’t currently tailored for India’s vast regional populations. Aside from the country’s content-guzzling urban dwellers, Netflix hasn’t appeased most Indians. And unless it tweaks its media basket, it likely never will. Add to that, the fact that only about 15% of Indians have access to internet, and not necessarily high-speed internet, and you have yourself a problem.
It’s this gap that Vinay Pillai and Tanay Desai identified. When the idea struck them, both aspiring entrepreneurs were working as consultants for Booz Allen Hamilton in Washington D.C., and they knew right away that they had a worthwhile idea. They decided to act on it in the March of 2016. They called their endeavor, Dekkho, meaning watch in Hindi.
The partners started Dekkho as a platform to provide diverse over-the-top content to Indians. In a proposition similar to Netflix and Amazon Prime, Dekkho was designed to let viewers watch, subscribe, share and rate content. When they started, Pillai and Desai knew one thing: that Indian audiences wouldn’t pay for streamed content. And so, they created an advertising-led revenue blueprint that allowed users to view free content. In a YouTube-esque model, the company draws its revenues from advertisers, who broadcast their ads before or during a video. Dekkho works out a fee based on the length of the advertisement. Effectively, you have happy advertisers, happy users and happy content partners. Everybody wins. The founders have hinted, however, that paid content is a possibility in the future. The pair commented that premium content services were viable for products with a superior user experience, content variety and content novelty.
In a country where most citizens do not have access to high-speed internet, Dekkho has a functional solution. The platform offers an offline video facility, and the company insists that the bandwidth consumption is lower than on other media providers.In a bid to win the hearts of Indian viewers, Dekkho has sought to establish partnerships with content providers such as MissMalini, All India Bakchod, Times Group, Sony Music and ScoopWhoop, all media producers that primarily produce content targeted at the youth segment. Dekkho also claims to offer an uncluttered, choice viewing experience.
As Netflix and Amazon Prime, along with an assortment of Indian media players like Reliance Jio, Hungama, Hotstarand YuppTV, take the Indian market head on, Dekkho has its work cut out. But Pillai and Desai have conviction in their brand. The entrepreneurs know that content providers need seasoned aggregators to deliver their content. And with the collective over-the-counter experience that the Dekkho team boasts, the platform would be an ideal choice. Having invested time and effort in gauging the pulse and preferences of the youth in India, Pillai and Desai are confident that Dekkho will soon become the preferred choice for online video content across a range of devices. The brand already reaches out to a whopping 2 million users monthly, a reflection of its expanding reach.
The Video on Demand (VOD) niche in India has seen Netflix and Amazon Prime, amongst other players, plant their flags in the past year. And to differentiate itself, each brand’s approach has been unique. Netflix is closing more local and regional deals, and Amazon Prime has partnered with indigenous authors, writers, directors and producers as it ventures into its own original series. Both Netflix and Amazon Prime are tailoring their content for the Indian market. With competition becoming fierce, the key to growth is locking exclusive long-term partnerships with production companies.While old films are usually covered in these agreements, VOD firms are also clinching deals where they will be able to premier movies on their platform before they hit the television.
In the recent past, there has been a slew of collaborations between production houses and VOD platforms. Hotstar has signed an exclusive multi-year deal with Disney India, to showcase the production house’s movies on its premium variant. Hotstar is growing its international content on Hotstar Premium, while keeping its basic version more local. Similarly, Netflix has partnered with Red Chillies Entertainment (RCE), an Indian entertainment studio owned by Bollywood actor Shah Rukh Khan. This will give Netflix viewers access to a huge library of RCE films. And taking a cue from local VOD platforms, the brand is producing a local series called ‘Sacred Games’. Amazon Prime is focusing on a diverse array of content, in several languages. The service also promises to feature movies just three weeks after their theatrical release, much before their television premiere. In addition, it has closed exclusive deals with Dharma Productions, Vishesh Films and T-Series, three of India’s top production houses.
If you want to start a business like Netflix, India is a great market to target. In 2016, the smartphone user base in India grew 18% to reach a staggering 300 million users. The global smartphone user base, in comparison, grew only 3%, making India the leading smartphone market in the world. In light of the fact that 46% of videos globally are consumed on mobile handsets, the video streaming business model seems more lucrative than ever.
Netflix employs public clouds such as ec2 and AWS and NoSQL-based persistence solutions like CAP Theorem. The Netflix Cloud Platform forms a layer composed of services, tools, frameworks and technologies that lie on top of ec2/AWS.
As a new business owner, these technologies are obscenely expensive, and for most, unattainable. That’s where technologies like Streamhash come in. Streamhash lets you start your own VOD site in just 2 days, at a reasonable cost. Armed with fantastic features and a responsive design, the product can whip up a fabulous Netflix clone for you. Its fluid design also ensures that users experience the same interface across device sizes and types.
Streamhash is also equipped with a selection of themes that users can apply to personalise their interface. Plus, it has an inbuilt SEO-optimisation feature and a user-friendly admin panel. Streamhash also comes with differential servers to support your site: a Nginx one for video streaming, and an Apache one for web pages. Most importantly, Streamhash is embedded with a noteworthy turnkey video sharing script that lets users divide videos into categories instantly.
Streamhash is backed by Real Time Messaging Protocol (RTMP) technology, a free, open source extension module that is linked to the Nginx web server. You’ll find other technologies that do the same thing as RTMP, online. And while they’re all awesome, they’re all expensive. RTMP is a multifaceted, pocket-friendly platform. RTMP also lowers latency, ensuring that content flows seamlessly to even a user with a low bandwidth. A lower latency also facilitates real-time conversations with your viewers, and reduces buffering.
In terms of monetisation, VOD platforms follow a gamut of models. Amazon Prime, for instance, charges an annual subscription fee of Rs. 999, discounted to Rs. 499 as an introductory offer. Netflix has differential pricing models depending on the package that a user picks. Its packages range from Rs. 500 to Rs. 800. Hotstar doesn’t charge for its basic platform, but it does follow a pay-per-click advertising format with its advertisers. It also has a variant called Hotstar Premium, that features primarily international content. For this, it charges Rs. 199 per month with an option to cancel any time. Likewise, Hungama’s monthly subscription is pegged at Rs. 249 per month.
Netflix launched a digital campaign last year called #LifeWithoutNetflix, highlighting the benefits the platform offers. This was followed by more digital ads, featuring some of India’s well-known comedians, which did the rounds on social media. Their campaign for the new year got 3.2 million views in just 6 days. Amazon Prime is employing several arrows in its marketing quiver. Other than digital and social media campaigns, it is trying conventional formats like hoardings, print and television for their regional content launches. Amazon tweaks its strategy depending on the market. Voot, an Indian VOD player owned by Viacom18, leverages television ads on its partner’s channel and saw 20 million downloads in just six months.
The VOD ecosystem in India isn’t composed only of VOD platforms. With the growing potential it is showing, a spate of complementary services have arrived through various brands. JustWatch, a Berlin-based startup, offers users a search engine to find legal versions of their favourite movies and television shows, online. Using the engine, users can compare content on Netflix, Hotstar, Amazon Prime and Hungama, amongst others.
The Indian market is highly fragmented by language. And this gives rise to immense opportunity to VOD players to bring out a range of content across languages. For example, VOD brand Vuclip, announced the launch of its original production series, titled ‘Originals’, in regional languages. The series will debut in Telugu, followed by other languages. The brand is the first in India to offer VOD content in local languages.
It’s a great time to consider entering the VOD market in India. And with several companies having set a successful trend, there’s proof that there’s money waiting to be made.
Who knew that one day, a business owner in the Australian outback would be able to draw an investor from Sub-Saharan Africa, to invest in his enterprise? Who knew that not only would these unlikely parties be bound by a compelling internet platform, but that they would one day, be able to interact virtually for live broadcasts, question-and-answer sessions and even product demonstrations. So what if they were separated by several thousand kilometres and the Indian Ocean?
Thanks to Kickstarter, the online crowdfunding platform that has provided impetus to numerous start-ups across the globe, geographical boundaries have evaporated to produce abundant business opportunities and seamless communication networks. The organisation brings business owners and artists together with potential investors in a bid to provide funding for viable ventures. Since it started, it has witnessed $1.9 billion in pledges from 9.4 million bidders, and it has clocked 257,000 projects.
In November 2016, Kickstarter launched its live streaming platform, Kickstarter Live, an interactive streaming tool that lets users raise funds in real-time. And to help build their newest offering, they turned to Huzza Media Inc, a Vancouver-based firm that specialised in user-led events and live streaming.
Amazingly, Huzza, started by Justin Womersley and Nick Smit, wasn’t started as a platform for burgeoning businesses. Oh, no. It was started as a virtual forum for musicians to reach their fans through live video. Womersley and Smit, both South African émigrés, had originally started Huzza in Silicon Valley. Following Canada’s Startup Visa program that promised business owners permanent residency in Canada if they managed to attract an investment from a venture capitalist, the pair shifted the company’s headquarters to Vancouver. A chance meeting with the CEO of one of Canada’s foremost venture capital firms, and they had landed themselves a deal.
Huzza knew it had a winning product, when Womersley and Smit saw the impact that their platform had, pulling the music community closer. The product imparted a sense of personalisation and poignancy, cutting through the cyber clutter that vanilla websites often tend to impose. Live video was the way to go.
Womersley and Smit soon discovered that Huzza’s application was universal. It could work for dancers, entrepreneurs and entertainers just as well. Huzza was an interface, and it was agnostic to who was on either side of it. Womersley and Smit leveraged the opportunity.
Huzza, on its part, has collaborated with a number of crowdfunding platforms in the past, with Patreon, being one of the best-known apart from Kickstarter, of course. Last year, when Kickstarter partnered with Huzza to create Kickstarter Live, hundreds of users sought the new live video feature to create online fan circles that catapulted them to cyber centrestage. But that’s not all. The fact that Huzza allows audiences to explore an artist’s personal space, delve into the creative process and experience what happens before the curtains fall, makes it more exciting. It allows fans to feel like they’re part of the artist’s journey. In turn, creators can garner maximum support in the earliest, most nascent stages of their business. Kickstarter has revealed that on average, a user spends approximately 16 minutes on a stream with its creator. And those users that employ streams profit from a 74% success rate, twice that of businesses with no streams.
Internet platforms, whether for video, news journalism or other media, make it difficult for users to separate fact from positive rhetoric. Live streaming engages users like never before, providing validation that the creator is authentic. It lends genuineness to the process.
In January 2017, Kickstarter witnessed an outlandish campaign on its platform; it was a product called Adoptly. The product, a bizarre mishmash of features inspired by Tinder, was an adoption app that worked just like Tinder. Swipe right for yes, left for no; with only a snapshot of a baby’s face for consideration. The app was a market for babies, a crude way of turning an adoption campaign into a superficial pageant. While the campaign was not eliminated from the Kickstarter platform on ethical grounds, there was scepticism surrounding the campaign, with many raising an eyebrow about its legitimacy. Nobody knew a thing about the creators, and there was no way to know.
Now, close on the heels of the success of Kickstarter Live, Kickstarter has announced the acquisition of Huzza. With this, Huzza becomes Kickstarter’s first office outside the United States. Huzza’s erstwhile company headquarters in Vancouver, Canada, will now become Kickstarter Live’s primary base, where Womersley and Smit will grow their talented team of designers, coders and engineers.
It hasn’t been an easy decision for Huzza to join Kickstarer’s growing empire. While the acquisition certainly celebrates Huzza’s success story, the deal has come with certain conditions. For starters, Huzza has been asked to dissolve its creator-facing platform, one that was tied to the Huzza brand. Nevertheless, with the Huzza team’s foray into the Kickstarter family, there will be no dearth of opportunities in leading initiatives related to developing the creator interface.
Huzza has set a precedent in one of the biggest acquisitions in the live streaming niche. And yet, there’s still so much potential left. While Kickstarter Live will capture the sentiments of investors and entrepreneurs, there are a multitude of other industries that can be penetrated in a similar way. Think cooking tutorials, beauty tutorials, video exercise guides, live dance lessons. Once you prove that there’s something there, attracting investors will be much easier, and your brand may even be considered for an acquisition. Plus, you can get started in a matter of two days, with Streamhash’s turnkey framework. With Streamhash, you needn’t invest time or money in starting from scratch. They’ve done it all for you. Visit their website at www.streamhash.com to know more.
Kickstarter is following a novel trend led by the likes of Facebook, Periscope and Twitch.tv in the recent past. For crowdfunding, streaming is an effective way to gain the trust of followers. When backers are invited to witness behind-the-scenes goings on, gaining trust becomes a whole lot easier. Thus, potential investors may see a tangible return on investment.
As Huzza pulls its own shutters down and moves into the Kickstarter family, it’s interesting to look back at its journey. From an unlikely start-up that followed its founders from country to country, to a flourishing business that was ultimately acquired by Kickstarter, it has come a long, long way.
If you look at the larger picture, Huzza is a microcosm of the massive online video streaming community. There has been a number of businesses in the past few years that have successfully adopted video streaming as a tool for engagement. For example, Experian, a finance engine, uses live streaming to connect users with experts who give advice on student loans, credit, debt and market risk. And they use the hashtag #creditchat to create online buzz amongst users and non-users alike. LiveList, a virtual performance app allows performers and entertainers to connect with fans around the globe, enabling followers to keep up with events, dates and even local performances.Then there are quirky enterprises that use live streaming to showcase media that hasn’t been ventured into before. The MoonWatcher, for instance, is a platform that plans to launch the world’s first private satellite with a cutting-edge camera, to provide stellar images of the lunar surface. Of course, when it comes to live streaming, you can start anywhere, and the investment is minimal if you opt for a turnkey platform like Streamhash. Every industry has the scope for video streaming; it’s up to you to plug it in.
Entertainment today takes a variety of forms, with many of them residing on the internet. Whether it is insta-recipe snippets, music videos or laugh-a-minute shows, the online video landscape has quickly become a veritable Eden for entertainment seekers. And that means only one thing: there’s more money on the internet than ever before.
Today, we lift the lid on one of the most effective ways to leverage internet traffic; one that has caught the fancy of many savvy entrepreneurs. Say hello to video streaming, a technology that allows users to broadcast content, captured on a camera, through a device connected to the internet. The viewer receives this content, on another device, either in real-time or later. Streaming is a fun, engaging experience being adopted by an array of brands, to grow a personal relationship with each consumer. Live streaming, in particular, is catching on quickly. Look at Facebook Live, Instagram Live, Twitter’s Periscope for inspiration, if you’re wondering how it works.
There are endless possibilities in every sector, when it comes to setting up a video streaming business model. If you have a background in finance, video streaming could help you open a window between you and your customers with live chats, real-time financial advice and quicker turn-around times. If you have a passion for cooking, you could turn your kitchen into a makeshift studio, streaming stylised recipes through improvised techniques. And you do not even need a hefty bank balance to get started. Turn to a turnkey technology called Streamhash, a platform that lets you maintain your own streaming site, thereby lending you a singular online identity. Streamhash allows you to set up the technology within 2 days, and your launch costs will be 100 times less than if you were to develop and launch a technology from scratch.
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If you have an exceptional idea and have been wanting to tread the entrepreneurial path, there has never been a better time than now to monetise your brand. Here are some ways to make money from home. Get ready to be inspired.
You’re probably already well-acquainted with the advertisements that slide in and out while you’re watching a video on YouTube. And while these ads may seem unwelcome to a viewer, they sweep in the most money for broadcasters. The fee is usually determined by the length of the video, and advertisers will pay you per click. Here’s where volumes play a big role. If you have a sizeable following, you can easily rake in about $1,000 monthly, from ads alone. This also means that you can maintain free viewership and draw a larger following.
But there’s more to online ads than meets the eye. In recent times, ads on the internet have been largely segregated into two: native ads and traditional ads. You’re already familiar with the latter concept; the kind of ad that appears intermittently during a YouTube video, pushing a product or service. A native ad, on the other hand is modelled after tremendous research, and employs powerful storytelling coupled with a journalistic narrative. These ads are educative and entertaining, and often, the audience may not even know that the content is sponsored. That’s the beauty of native ads; they mimic quality content that sits on your platform, and your user is likely to follow it right through to the end.
In January, this year, Samsung launched a digital campaign in India called #SamsungService. The campaign sparked curiosity and inspired a personal connect amongst viewers, because of a touching, four-minute film that the company launched on YouTube and across 50 channels as a condensed ad. Amazingly, the film garnered 18 million views in its first six days. Not only did Samsung profit from a farther reach, but YouTube prospered from astronomical ad revenues.
When you do decide to take the ad route, consider featuring a healthy mix of native ads and traditional ads. If your native ad content leaves a mark on viewers, you’ve struck gold.
Donations are wonderful, and will work once you have reached out to your followers and have made an impact. Consider integrating a donation feature on your site, almost like a virtual tip jar, that viewers can fill at will. If you are thinking of starting your own video-sharing website on the lines of YouTube, there are several ideas you can use for donations. For example, South Korea’s Afreeca.tv has an inbuilt feature where viewers can pay for star balloons as they follow a broadcaster, which that broadcaster can then swap for real money. On Afreeca, 1 star balloon equates to about 10 US cents. Now that’s not a lot, you may think. But it is, when volumes add up.
Afreeca feeds on South Korea’s quirky culture of broadcasting every aspect of life, whether it is dining in front of a screen for your viewers, or simply donning makeup and appeasing a fan following. Afreeca is built on a virtual gift economy, with a free flow of gifts between viewers and broadcasters. With 25 million users and 7,500 channels, it’s a winning product. One streamer, Yoo So Hee set a record by making US $37,000 in one night, back in October 2014. She did it by prettifying herself and then interacting with her followers on Afreeca. But hey, where’s the money for Afreeca? Well, Afreeca gets a share of every star balloon that is bought, and the more money a broadcaster makes, the more Afreeca makes. It’s a win-win situation.
YouNow, a webcast service headquartered in New York operates on a similar model. With a user base predominantly under 24 years old, the site is used as an interactive platform for dance and music, amongst other activities. Sometimes, users simply stream themselves sleeping, or other routine activities that make up their day. In March 2015, a Brooklyn cashier named Tayser Abuhamdeh, made headlines after he began streaming snippets of his daily life to his audience. His following grew rapidly, but so did his phone bill. And soon, his virtual lifestyle became unaffordable. When he wrote in to YouNow, they put him on their partner programme, which would allow viewers to leave virtual gifts and tips.
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YouNow’s partner programme is unique. Through it, viewers can earn coins by just interacting on the platform. In turn, these coins can buy digital gifts like hearts, sticks, beers and fist bumps. When these gifts are given to broadcasters, YouNow gets a cut in its value. The platform has also opened a premium gifting service for the partner programme, which allows viewers to buy gifts using money f, in the hope of eliciting a personal mention, or a declaration of gratitude. The premium service hives off a portion of a broadcaster’s earnings as profit. It’s a bright business model that can be applied to any trend really; cooking, gardening, cycling. You name it.
Sponsorships come with the territory if you’re a successful streamer. But how do you make money as a site owner? Sometimes, brands may approach a streamer directly, reaching a mutual financial agreement. If you’re a site owner, though, you can approach brands with the promise that you’ll have your top 10 users endorse their product during a fixed number of streaming sessions. This saves the brand money and time, and it leaves you as the middleman. This of course, means that you can liaise the deal with a fee in between. A revenue share agreement would make most sense in such a case, where the advertiser would pay a fixed sum per click, which you would then share with the broadcaster in a pre-decided ratio.
Exclusive Video Previews:
You don’t have to limit your site to the users that you have. Reach out to brick-and-mortar businesses and feature previews of their offerings on your site. Let’s say there’s an upcoming gym in your city. Have them shoot a video of an engaging exercise sequence and display it on your site. Or if there’s an exciting new restaurant in town, stitch together a behind-the-scenes teaser. While this doesn’t have to be your main business, it’s a great source of extra income.
Premium Chat Windows:
YouTube recently announced that it is going to launch Super Chat, a fantastic new chat window feature that monetises creators. Through Super Chat, viewers of a live stream will pay for chat messages that will be highlighted in bright colours and pinned to the top of a chat window, to catch the creator’s attention. It’s a monetisation tool for broadcasters, and excites viewers who receive virtual recognition. YouTube, of course makes a commission on each chat message bought. Think of how a premium chat service could fit in to your video streaming business model!
If you’re inspired, reach out to Streamhash to get your website started and make money from video streaming. Growing your bank balance has never been easier.
So, you’ve decided that this is the year. This year, you’re going to listen to the little voice in your head telling you to take the plunge, to ride the video streaming wave. And why not? With the whole world online, there’s a tremendous market spread across the globe, waiting to lap up all sorts of video content. Contrary to popular belief, setting up your own video streaming website isn’t complicated; it’s actually quite simple. And we’re here to tell you how.
When you build a video streaming site, the first thing that will cross your mind will probably be to build it yourself. And while this is a possibility, most often, it isn’t very feasible. The investment involved in creating your own framework is astronomical and piecing together a tech team isn’t easy. Researching frameworks and building a site from scratch can be complicated and cumbersome, and if you’re not savvy for technology, it may also prove to be rather mundane. While you’re evaluating the way forward, it’s worth considering three key factors: the technology you’re employing, the scalability of your architecture and the kind of streaming solution you’re using. The good news is that someone has already done it for you, by building a turnkey product that can be set up in less than 2 hours.
Meet Streamhash, an avant-garde technology that allows you to build your streaming site on a turnkey framework. Built exclusively for entrepreneurs looking to penetrate the video streaming niche, Streamhash is ideal if you are working on a budget and a timeline. It saves you the time and the trouble of hiring and training developers and coaching designers. Plus, you get an instant tube site clone for one-fifth the price, which can lower your launch costs 100-fold. Budget and timeline, check and check. As for Streamhash’s business model? Well, it channels its time, expertise and capital into effectively developing a world-class turnkey product and then sells its license to various domains.
With Streamhash, you’ll discover a plethora of unique features that allow your website to stand apart. Take the responsive design, for instance. The Streamhash web platform and its admin dashboard provide an immersive experience, suitable across devices and screen sizes. Essentially, one size design fits all. The fluidity of the design means that a user gets a visually optimised experience whether he is using his desktop, his tablet or his mobile.
It’s also worth browsing through Streamhash’s vault of thoughtfully designed themes. Most often, they can transform the appearance of your app, in just a click. There are myriad other features, such as an inbuilt SEO-optimisation feature, a purposeful admin panel, and an array of ways in which you can upload a video on to your site. In addition, there are two designated servers for your site: a Nginx one for video streaming, and an Apache one for web pages.
When you use Streamhash, you’ll find that the feature that stands out the most, is most certainly, its script. Its superior turnkey video sharing script allows you to organise videos under a variety of categories quickly and easily.
When it comes to live streaming, Real Time Messaging Protocol (RTMP) technology has been a popular choice amongst streamers for years now. RTMP is a free, open source extension module for the Nginx web server whose functionality supports both live streaming and video on demand. It’s also a technology that Streamhash rests on. There are other technologies in the market that can offer you a similar proposition, such as Wowza Streaming Engine, Adobe Flash Media Server and Red5 Streaming Server, but they are far, far more expensive. RTMP is a versatile, cost-effective platform employed by several technology bigwigs. Look at Facebook. In December 2015, the company started using RTMP playback to lower the latency during live broadcasts, and the format has picked up momentum since then.
Most live streaming protocols aside from RTMP deliver a higher latency, and if the bandwidth speed or internet quality of your audience is predominantly low, your content will not flow through as it should. Also, with a lower latency, you can communicate with your audience in real-time. Interestingly, the use of RTMP is not always limited to live to stream. It is also employed for regular video streaming, where it enables media to be played with minimal buffering. RTMP is unique because it does not download any video packets except at the time of streaming, and so there is no buffering of content unlike with a progressive media player. The bit rate can be dynamically determined to optimise user experience over the available network.
You’re probably wondering whether you’ll burn a hole in your pocket by beginning your entrepreneurial adventure. It all sounds too good to be true, doesn’t it? The truth is, it doesn’t. If you were to plough cash into building your own site, you’d spend roughly $10,000 and several months in getting it started. You’d invest about $500 in planning, $1,000 in the sitemap and wireframes, $2,000 in the visual design, $3,000 in programming, $500 in content support and $500 in client documentation. You’d spend another $1,000 in testing and launching the product. And if you were to outsource the project to someone else, you’d likely pay another $2,000 in fees before you finally breathed a sigh of relief.
Streamhash leverages economies of scale by enabling an infinite number of tube site clones with a common, exceptionally written source code. With a web platform and a mobile app interface for Android and iOS and inbuilt themes, the turnkey framework, along with 100% of its source code is bundled and made available at an affordable price; one that will leave you with enough funds to invest in what’s important: growing your budding platform.
Streamhash is composed of passionate technology mavens who are enthusiastic about growing the video streaming community. If you’re considering starting your own video streaming site, give Streamhash a go.
Video on demand is a system that allows viewers to request immediate access to video content on their PCs or TVs. Video On Demand provides a wide selection of video programming including sports, entertainment, educational programs and feature films. In general, TV is based on broadcast technology, while video on demand is provided as a unicast transmission.
This term has become a revolution in the global market. You can watch your favourite TV Shows and movies online , through subscribing to any of the services , and the most important thing is that you can find your own profit-making idea in this trend and piggyback on the enormous success of video on-demand subscription services such as Netflix and Hulu.
One product which has evolved in the video streaming business is “StreamHash”, which allows you to start your own Video Streaming Venture by providing you the websites or the apps .
Advantages of Video on Demand
Simpler Content Delivery:
In many cases, it is easier to deliver on-demand content through the network because users can access it whenever they want, not just during a streaming event or period when the stream is available.
When video is kept on-demand, it is more convenient for everybody involved. While it is definitely easier for viewers, individuals uploading content also benefit because they do not have to deal with any parameters for setting up streaming events or live viewing.
What is the difference between Video on demand and Video Streaming Site ?
Video on demand such as Netflix is a subscription-based service that streams licensed content. Customers pay flat monthly fees for streaming and may stream or rent an unlimited amount of content.
YouTube, on the other hand is an advertising-supported site which hosts videos uploaded by registered users. Anyone, registered or not, may view them. When they do, they are exposed to ads. The rules, require that the uploaders should not violate copyright.
So YouTube gets free content and sells ads, while Video on demand service distributes and creates licensed content and sells subscriptions.Any time you use a web site for free you aren’t the customer, you’re the product.
What is StreamHash ?
StreamHash is a new age video streaming business suite, a product for all the entrepreneurs who wants to start their own video streaming venture.
StreamHash provides you with the best Video Streaming Scripts which lets you post high quality videos with amazing graphics or themes with customisation and other features. You can watch the high quality (hd) videos with minimum buffering time.
By Using this software, you have got the minimum chances of server crash and you can let the user watch ample amount of videos without having to loose your bandwidth.
So , if you buy this product you get to access the most exciting features which streamhash has build to it’s consumers. The most cost effective and efficient way to start your video streaming venture.
Streamhash uses the nginx server , a high performance streaming server engine which saves your RAM to boost up the video streaming for Windows , Android as well as IOS devices.
So, by purchasing this software, it will let the entrepreneurs make their video streaming business reach to the enormous heights, due to its splendid features.
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How StreamHash Works ?
StreamHash has a powerful admin panel, which is automated whenever the admin uploads videos for the users or allowing users to make payments. It process the whole flow or the architecture without any flaws or errors.
The user flow allows the users to login into their profile to browse or search into different video categories . It also lets them to change their profile settings or to pay for any services.
As an Entrepreneur:
An entrepreneur , who wants to start his own venture , can install the streamhash software and then he needs to register to the admin panel to access all the features but with some provisions. He will have the rights to change his website name and upload ample amount of videos with assigned subscriptions to the videos.
As a Customer:
The customer gets to access thousands of videos (whether subscription based or free) from different categories provided by the owner.
The customer can watch high streaming and high quality videos without any buffering , through the website or Android, iOS devices. He/she needs to login to the website to have access to the videos.
The most convenient and the cheapest way to start your own business.
It doesn’t need any other expense to run the business.
It can be the best marketing platform.
StreamHash as Video On Demand:
StreamHash can be used as video on demand in which the users can stream lots of movies through subscription.
In this digital era, the video on demand and video streaming business has crossed more than 20$ billion as in 2017, and it will continue its expansion.
All you have to do is to purchase the streamhash software for the immense growth into your video streaming business.
The global revenue of the video streaming venture is increasing day by day has become the hot property in the industry, as it is the most perfect and the efficient way to start your own business, and take it to the new level.
Popular Video on Demand Startup:
“Eyethere” a mobile application platform enabling the user to create short form video requests, on demand, and receive specific and personalised content back from a pool of crowd sourced video shooters, within a specified deadline. There are 2 sides to the app.Requesters pay to get specified video on-demand, Shooters get paid to produce content.
There is lot of video content online now but the vast majority is generated for consumers by other people, media companies or corporates. Eyethere turns this process on its head, allowing the user to specifically request his or her own content to suit their personal wishes, at the time they want and in the precise location that they want it. The app uses Geolocation, a map feature and push notifications to coordinate, locate and alert users of video requests in their area.
Eyethere operates within several fast growing sectors of the internet, namely Mobile, Video, P2P networks and On-Demand services.
The company is based in United kingdom and it is started by Sunny Pal(Co-founder) and Angel Oritz(CPO)
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So , at last , the video on demand business is conquering the world , and with the softwares like streamhash which has shown an immense growth in the recent years, you can startup your own video streaming business in the easiest way.
Streamhash has helped many entrepreneurs in the recent years to generate higher revenue and growth into their business through their video streaming venture product.
That’s what makes streamhash so attractive because the entrepreneur can build their own startup and the consumers , through video on demand subscription, have the power to choose what they want to see and when they want to see.