It is certainly noticeable that YouTube has taken over the world by storm in the modern era. Other platforms such as Netflix and Dailymotion are widespread as well but YouTube with its startling features and unparallel user-friendly attributes is the portal admired by most of us.
Being the torchbearer and the source of education, entertainment, news and gossip YouTube is definitely a platform which has been accepted by all and sundry. YouTube, unlike other platforms do not ask for a subscription from the viewers. It is probably one of the only places from where video streaming is legally free.
How to make a website like YouTube?
Certain website owners look to implement a YouTube like portal which would be able to collect revenue as well as attract internet savvies to an excellent and superlative content.
Generating a YouTube clone might be familiar to most, but it also asks for a lot of patience and composure if you want to learn how to make a video sharing website like YouTube.
The setup might be expensive but the quality remains uncompromised. Video CMS software such as StreamTube creates the best YouTube clone in the market at the moment sticking to the goal of creating a flawless platform which would be beneficial for both the website and its viewers. Sharing videos, commenting on them and even saving them is only possible on a platform similar to YouTube.
Revenue is basically collected from viewers indirectly and advertisements with a direct approach. One can obviously monetize through a variety of schemes which had been commenced by YouTube clone makers. These are basically payment portals which are also a reflection of YouTube payment gateways.
Pre-rolled advertisements which are obligatory start playing once you would click on the thumbnail. You won’t relish an option here since you wouldn’t be given any. One has to watch the advertisement to attend the video.
Who can be your target customers?
Target customers must either be the ones who are on the prowl across the internet to watch their favorite video, sport or flick or the crowd which includes video developers, brands who upload clippings which are most recent and are again of utmost value. Marketers have not been in the spotlight much but even they provide commercial video content which kicks off at the beginning of the videos.
Target customers can also include ones with the question of how to create a website like YouTube.
How to make a website like YouTube for free or with a very low expenditure?
Creating a YouTube clone using PHP Video CMS is a common task carried out by many software solutions around the globe. WordPress would equip you with themes which can be both free and chargeable according to your urgency.
A video sharing website or a YouTube clone can achieve its goals if certain norms are maintained. These include:-
An exclusive collection of videos with charismatic content.
Designers must be allowed to earn from videos.
Escalation for branding.
Playlists of videos must be created, watched and shared time to time.
Search options are agile and user friendly
The price of getting a YouTube clone to work solely by manual means would range more than a thousand dollars; whereas there are certain PHP Video CMS which will facilitate you to initiate an unharmed YouTube clone with a cost of around four hundred dollars. Customization, according to the requester will incur a different charge altogether.
Video CMS such as StreamTube contain a video distributing script with a dedicated admin panel offering more than one input layouts for the benefit of users. The CMS besides being robust and authoritative is also laid out to handle an enormous amount of data.
StreamTube guarantees to generate traffic through certain inclusions while designing the website and also allows the requester to customize the website which would meet their own demands.
With a rooted business ideal, payment gateways and customizable characteristics StreamTube leads the market of the video CMS industry. PHP is the technology over which websites are designed at StreamTube.
Creation of a YouTube clone is also driven by factors such as Domains, Branding, Hosting and Marketing Websites. An unharmed web domain accompanied by online hosting is an extraordinary feature which cannot be ignored while generating an e-commerce site is availed by public.
The choice of a domain name must be straightforward so that it can easily be recollected and should be catchy enough to turn it into a brand with time. One can also prefer readymade scripts in place of tailored websites.
Branding is as crucial as selection of Domain since it grants uniqueness to the website among other competitors. Uploading viral videos can also be constructive since users are attracted to them in general once they come across these videos.
Acknowledge StreamTube as an innovation which can create an exclusively personalized video streaming and sharing site for you. If you are looking to create a video streaming platform based upon a niche or you are inquiring about how to make a video sharing website, this is the best solution to all your concerns.
YouTube’s origins were rooted in a very different foundation to the one that upholds it today. It was started as a dating website in February 2005 by Steve Chen, Chad Hurley and Jawed Karim. Over the years, however, it has evolved into a site exclusively for video sharing. Today, YouTube is the world’s most popular and most populous video sharing website and the second most used search engine on the internet. Over a billion video consumption hours are clocked daily on the platform and over 400 hours of content are added to it every minute of everyday. YouTube’s most striking facet is that it speaks to a global audience, being available in 76 languages. It is used by individuals, celebrities and brands big and small, and boasts a universal appeal. But as much as it has done for the global video community, few people know the answer to this pertinent question: how does YouTube make money?
The answer? Intelligently.
The YouTube business model is underpinned by a variety of revenue streams, which the platform cleverly integrates to form a singular proposition for users. Inspired by the YouTube model, a crop of excellent next-gen video sharing websites has emerged. Some of these have been specialised, focused on niche topics like cooking and baking. iFood.tv, for example, is a close-knit community of cooking enthusiasts who share recipes with each other. Other platforms have been more mainstream, inviting videos across an array of topics to be featured. The primary growth engine for this cult phenomenon has been the rise of turnkey frameworks in the market. StreamTube, a video sharing technology, has gestated thousands of video sharing brands, world over. The deftly developed technology offers technology newbies a superior framework at a fraction of traditional launch costs.
Before we dive into how YouTube makes money, let’s understand how YouTube really works.
An Insight Into YouTube
You’re probably already familiar with the mechanics of YouTube, but if you aren’t, here’s a brief run-through of what the platform does and how it serves users. YouTube, a Google-owned entity, is a video sharing platform that enables users to upload videos, create their own channels, follow fellow users and share and comment on content. It also allows established content creators to monetise their content via advertising. Video consumption for users is free. Aside from its video framework, YouTube has also branched out into music and games, providing exclusive exclusive platforms for each.
The YouTube Business Model
Interestingly, YouTube doesn’t spin its margins from viewers; access to its content is free of cost. Its business model stems from its massive base of 30 million daily visitors. The fact that the platform garners so many eyeballs has presented several monetisation opportunities to YouTube. Most of these are some form of advertising, where advertisers, content creators and YouTube gain predetermined shares of revenue. Recently, YouTube has launched its first subscription model, a product called YouTube Red. The premium platform charges members a reasonable membership fee for access to exclusive content and privileges. The YouTube business model has proved massively successful and has been emulated by several smaller brands across the globe. StreamTube, for example has inbuilt monetisation tools that allow entrepreneurs to select a monetisation strategy that suits them.
Route 1. Advertising and Sponsorship’s
Sponsored Videos
YouTube is an ideal platform for advertisers, because its reach is vast and broad. Sponsored videos in particular, can be crafted as native advertisements, slipping into the content ecosystem on YouTube seamlessly. Unlike advertisements, sponsored videos can garner individual interest from users if created well. For sponsored videos, an advertiser pays YouTube depending on how many views the sponsored video has received.
Pre-Roll and Mid-Roll Advertisements
You’re probably well acquainted with the annoying pre-roll ads that play before a video on YouTube. These are embedded advertisements that have been placed by advertisers. The great thing about ads is that they can be effectively targeted at specific user groups based on preset criteria. Ads come in various formats; pre-roll and mid-roll are two of the most popular. Pre-roll implies an ad being placed before the start of a video and mid-roll indicates a video being interrupted by an ad in the middle. Advertisements are usually charged to an advertiser based on how many views an ad receives. A certain percentage of this cost is paid as remuneration to the content creator whose video the ad was placed in. You may have noticed a ‘Skip Ad’ option on YouTube. If a viewer does indeed skip an ad, an advertiser is not liable to pay for the view at all.
Home Page Banner Advertisements
If you’ve logged into YouTube from your desktop, you’ll know that the landing page that opens is a repository of diverse content. Research suggests that video placed on a landing page can multiply conversions up to 80%. Thus, YouTube capitalises on the value of its landing page by charging advertisers a premium for ads placed there. The banner page can accommodate content in a plethora of formats and is a useful tool for advertisers.
Route 2. YouTube Red
Taking a leaf out of Netflix’s book, YouTube has launched its own premium subscription service called YouTube Red which offers users an elevated entertainment experience on YouTube, YouTube Music and YouTube Gaming. YouTube Red, priced at $10 per month, provides the following benefits:
Ad-free experience
Access to exclusive, locked content
Offline consumption
Screensaver play
Audio mode
Free access to Google Play Music
Route 3. Monetised Content
YouTube has collaborated with some of its prime content creators to created gated viewership for select channels. Those content owners who own coveted content on the platform now have the option of charging a subscription rental for their channel. YouTube and content creators are thought to share subscription revenue on a 45:55 basis.
The YouTube business model rests on volumes. If you’re new in the video sharing space, you may not have a formidable user base to support your advertiser universe. Until you’ve built up a sizeable set of users, employ alternative monetisation tools. Leverage sponsored videos, subscription services and premium content layers. Consider giving a free trial of your platform to lure users, and be sure to source excellent content that will keep your viewers coming back for more.
There is no denying that people find tremendous value in the most dominant video hosting platform YouTube. Ever since its entry in 2005, YouTube has engaged in full blown confrontations with popular video hosting platforms such as Vimeo and budding platforms and eventually reduced most of them to pointless also-rans. Not astonishingly, many video hosting startups had an early exodus due to the sheer power of YouTube. In 2015, YouTubers were uploading nearly 500 hours of content every minute. Today, YouTube is hero-worshipped by its ever growing active billion users who upload more than 750 hours of content every minute. While these numbers are absolutely overwhelming, what’s surprising is the fact that YouTube is actually a platform meant for entertainment. That businesses do not rely much on YouTube remains a point to ponder. More often than not, businesses rely on YouTube alternatives.
Given the hype surrounding YouTube, often one doesn’t pay attention to its drawbacks. Let me not dodge the question- Are there any drawbacks? Of course, there are a few serious drawbacks.
Perception:
For all intents and purposes, YouTube is considered an entertainment platform. Many brand managers advice content marketers to remove old videos from YouTube as such videos might not convey the latest message. If brands rely only on YouTube for content marketing, brand dilution becomes a ground reality. The scope of YouTube for businesses is limited and overshooting the frontiers to execute video marketing strategy may have major implications.
Professionalism:
YouTube lacks seriousness because it is a video hosting platform meant for entertainment. Possibilities of embarrassment are very high. For instance, if you are playing a professional presentation before your potential investors and in the suggested videos, if your competitor’s presentation gets listed, it will be a scathing embarrassment. Just imagine if the “Watch Next” section suggests an NSFW video. I don’t think any of your investors will be open to any further rapprochement.
Advertisements:
Two threads – Perception and Professionalism are clear. Coming to advertisements, YouTube has made advertisements with timeline less than 30 seconds un-skippable. In other words, you should wait for a few precious seconds before switching to the next video. If you are presenting your 2-minute investor pitch before a panel of investors, how annoying can advertisements get? Not only do advertisements hinder business relationships but also ruin important business events.
YouTube is Public:
Yes, YouTube is public and literally, anybody can watch your videos. Moreover, YouTube doesn’t require its audiences to sign in so as to view the content. However, it is mandatory for users to sign in if the content is sensitive. If small kids watch objectionable material without parental guidance, who is to be blamed? If your venture is associated with adult products, complications are simply too many to be ignored.
Limited Customization:
As far as video player customizations are concerned, options are limited. You can choose a template design of your choice, but to say YouTube is rich in design is an absolute farce. Moreover, you cannot tweak the YouTube logo from its video player. This certainly asserts that custom branding prospects are missing in YouTube’s scheme of things.
Copyright Infringements:
Privacy invasion and copyright infringements are extremely common on YouTube.
In the light of all the disadvantages mentioned above, it is important to take a look at the following alternatives to YouTube:
Vimeo:
Vimeo is an alternative to YouTube and largely caters to artists. It reaches more than one hundred million audiences every month. While corporate promotional content is strictly forbidden for free accounts, premium account holders can do away with such restrictions. Vimeo is doing everything right to show its dominance and magnanimity in the community of artists. People who pursue a career in music, dance, cinematography, photography etc., can be labeled as artists. In other words, people who engage in creative work come under the broad umbrella of ‘artists’.
Vimeo has a lot of advantages. I would like to compare the bit-rates of YouTube and Vimeo. It is noteworthy to mention that Vimeo uses higher bit rate than YouTube. Vimeo is also known to support 4K quality videos and users have a choice of selecting their own thumbnails for their respective videos. Many competitors and leading platforms have extreme limitations when it comes to thumbnails.
Vimeo – Types of Accounts:
There are three types of accounts in Vimeo: Free, Plus and Pro. Free account holders are given 500MB disk storage per week. There is also a restriction on the number of videos that can be uploaded per day and the number stands at 10. Of course, users have enough access privileges to create a restricted number of channels and albums.
Plus account is a premium account and its features can be availed for $59.95 per year. Plus account holders are given 5GB disk storage per week. In other words, nearly 250GB disk storage per week is given to Plus account holders. Plus accounts have advanced analytics and support feature. Typically, conversions for videos uploaded through this type of account are higher and much better than those of free accounts.
Pro account is yet another premium account in Vimeo. It is costlier than a Plus account. At present, all the features of Pro account can be availed at $199 per year. Pro account holders each get disk storage of 20GB per week. Apart from super-fine advanced analytics and privacy settings, features such as VIP support and private links are also present. The logo of Vimeo video player can be tweaked and third party logo can be embedded.
Monetization:
Viewers can sit back and relax as all the three accounts have unlimited bandwidths with zero advertising. But that’s not the big story – the big question is How do video enthusiasts and entrepreneurs monetize this platform? Vimeo’s video on demand feature allows you to sell your videos or rent them out for premium prices. There are also provisions to generate coupon codes and bundle offers. There are several built-in options to enable file (audio and video) sharing as well.
Wistia:
Wistia is another video hosting alternative to YouTube. It provides a conducive environment to choose a custom color that matches your brand. Challenges such as hosting own video content and creating a custom player are often in an uneasy embrace with users. This is where Wistia comes as a messiah and addresses any immediate concerns. You can handle multiple professional projects in Wistia. For instance, you can create a project, name it as per your discretion and group all the videos together. There is also a provision to tweak privacy settings of the videos.
To handle multiple projects, create separate folders. You can upload videos either from Google Drive or Dropbox to the corresponding folders. As an alternative, you can use Wistia’s built-in drag and drop feature. It is advised to drag the videos in a sequential order. You are at liberty to tweak their settings and set captions. It makes perfect sense to capture email addresses of audiences. Wistia has a provision for this as well. Not only does Wistia allow you to capture email addresses of viewers but also enables you to embed a link which redirects viewers to your site.
Wistia is a platform for professional video marketers. Its advanced analytics is like no other. It’s much applauded Heat Maps tool throws glorious insights wherein graphics portray how much of every video was watched and which parts were perceived interesting by audiences. Of course, it also provides insights on which parts of the video were skipped and re-watched. This advanced analytics tool is extremely valuable when it comes to planning and scheduling future productions. If you are looking to build a solid video strategy, you should definitely visit Wistia’s blog and video library.
Wistia – Types of Plans:
Following four types of plans are available in Wistia:
Free: This plan entails storage space for only 5 videos. Advanced features are absent.
Basic: This plan is available for $25 per month and entails storage space for 25 videos. This plan comes with a white-label video player.
Advanced: This plan costs your $50 per month. This plan entails storage space for as many as 50 videos. All advanced features are present.
Pro: This is the costliest of all four plans. This plan entails storage space for 500 videos and it costs you $100 per month. Needless to say, all advanced features can be leveraged with zero restrictions.
Emerging and established enterprises usually have high storage space requirements. Hence, Wistia has dedicated enterprise plans starting from $300 per month. There is another pricing scheme based on the consumption of bandwidth.
As far as data usage is concerned, users are charged on a per GB basis. So how much do users of free, basic, advanced and pro pay? They pay 33 cents per GB. For enterprise plans, the payout per GB is much lower.
Monetization:
Monetization options in Wistia aren’t that attractive. Subscription based revenue model can be deployed besides Pay per View.
Vidyard:
Over the past few years, Vidyard has been portraying itself as the best YouTube alternative and rightly so. Primarily built for content marketers, Vidyard is in the books of freelancers, small, mid-size and large enterprises. It is supported on web-based platforms and other operating systems such as Mac, Linux and Windows. Known for its unparalleled security and peerless configuration, Vidyard has a comprehensive analytics software suite integrated into it. One important leg of Vidyard’s analytics software which requires a special mention is – Behavioral Analytics. This module analyzes the behavior of users and throws insights on the same. All the video content can be shared to multiple social networking platforms such as Facebook and Twitter in just a couple of clicks. Not so long ago, Business2Community applauded Vidyard for its custom branded video player.
Graphical user interface or video interface offered by Vidyard is pleasantly simple and the number of Call-to-Action features is simply limitless. There are 10 website colors available. Vidyard is working on this specific area with an aim to provide multiple choices. Also, there is a provision to conduct AB testing. You can thus determine which thumbnail works wonders and which doesn’t. Other noteworthy features include adaptive streaming, content syndication, and HTML5 support.
Pricing:
Pricing is customized and to a very large extent depends on the requirements of users. More often than not, businesses and large firms neatly fit in Vidyard’s scheme of things.
Monetization:
If you are looking to spread awareness about your brand, Vidyard is definitely one of the best alternatives to Youtube. This might come as an unpleasant surprise but monetization options are almost nil. You cannot make sales based on Pay per View scheme. Also, there are no provisions to start a dedicated subscription-based revenue model. For marketing and sales efforts, Vidyard is the go-to platform. For monetization, Vidyard is simply not conducive.
Brightcove:
It is difficult to find a single phrase that explains the brilliance of Brightcove. This alternative of YouTube has been in the business since 2004. In other words, it is much older than YouTube and has been a leader in the enterprise video hosting market. Apart from providing rock solid hosting to fortune 10 companies, Brightcove has become dominant in high-end market as well. Brightcove supports the following two types of live streaming
Ad-free live streaming
Ad-supported live streaming
Vidyard lacks monetization features. On the other hand, Brightcove has a veritable array of monetization features. Brightcove is used not only by big enterprises but also by publishers and broadcasters. Its popularity among content marketers requires a special mention. Intent and focus of users vary and hence, Brightcove video solutions are compartmentalized into two broad categories: Media and Brands
This platform is devised to enhance the quality of playback experience. Known for its social sharing features which lead to better conversions and capture, Brightcove has an assortment of proven growth hacking features such as video library manager, hybrid digital TV, behavioral analytics, transcoder etc. This suite of video hosting solutions is supported on Android, iOS and web-based platforms.
Pricing:
Its pricing model is quote based. In other words, you are charged as per your requirement of features. And yes, talk to a representative of Brightcove for any doubts. Before opting for any package, use their 30-day free trial.
Monetization:
Brightcove supports a wide assortment of monetization solutions such as advertising, pay per view and video subscriptions. Thanks to advanced client interaction, sponsors keep hitting your venture. You can monetize your videos across various social networking platforms and embedded websites.
SproutVideo:
This professional video hosting solution offers a 14-day trial period. You can try their tons of features which facilitate lead generation and engagement tracking. Lead generation is accelerated through call-to-action buttons which elicit email-addresses of intended target audiences. Thanks to advanced analytics and heat maps, video engagement data, and data related to geo-tracking can be obtained. By the way, HTML5 video playback is supported. As far as privacy options are concerned, there are enough features. You can have all your videos password protected. Apart from public visibility mode, private visibility mode is also present. For each and every video, you are at liberty to set multiple logins. Be informed that videos are set to private by default. Other notable features include HD video support, custom video players, and a comprehensive API.
Pricing:
There are five different types of pricing plans:
Plan
Price
Bandwidth
Storage
Overage
Sprout
$25
150GB
100GB
$1 / GB
Sampling
$50
300GB
400GB
$0.80 / GB
Tree
$100
600GB
800GB
$0.60 / GB
Grove
$200
1200GB
1600GB
$0.40 / GB
Forest
$400
2400GB
3200GB
$0.20 / GB
Monetization:
This platform doesn’t have many enticing monetization features. However, this video hosting platform can be integrated with other e-commerce platforms and advertising networks.
All the aforementioned YouTube alternative sites are good. But however, none of the platforms is complete and perfect. For instance, monetization features in certain platforms are absent while in other platforms, disk storage costs and hosting costs are soaring and not affordable. And truth be told, your video hosting platform cannot be a crowd puller unless it looks like YouTube. Building sites like YouTube are possible only through turnkey video Content Management System (CMS).
StreamTube is a killer turnkey software aesthetically designed to build video streaming sites like YouTube. In other words, this CMS helps you build YouTube clone sites. This comes with a host of advantages i.e., you are the master of your site. You can deftly manage your own videos. Monetization channels such as advertisements, dynamic subscription plans, Pay per View, Pay per Video etc., can be implemented. To strengthen bonds with businesses, there are a plenty of growth hacking features as well. In all likelihood, you can savor the company of sponsors and make your venture simply stunning and stellar.
Other features such as advanced analytics, transcoding and customization are priceless and are very much inherently built-in. If your venture is strewn with obstacles, issues, and doubts, the support staff of StreamHash will address them immediately. They will bring a dose of assistance and warmth. Head on to StreamTube now to know more about this CMS features.
Let us know your thoughts by dropping a line or two in the comments section. We would love to hear from you. Subscribe to our newsletter and keep watching this space for insights on video hosting and YouTube alternative applications. Our best wishes are with you and your video hosting venture. Cheers!
Content can be delivered to the users in any form. Blogs, newsletters sent through emails, social media pages, and discussion forums are different ways of delivering content to people. Wait, were all the content marketing channels mentioned or did we miss something important? We did miss one dominant way of delivering content- the videos. When we hear the word ‘videos’, the first thing that would pop up in our heads is YouTube. YouTube is one among the topmost video streaming sites that have gained a lot of popularity over years and is now the most sorted streaming sites for any business to market itself. YouTubers who create video content are now huge money makers. Do you even know how much money do YouTubers make? Well, in this blog, we shall provide answers to the question and throw some light on how much money do YouTubers make per view.
Content marketing has come a long way and is one of the most important approaches used by businesses today to market themselves. With the increase in the usage of internet, content creation has become vital to each and every business’s growth in the market. Video content marketing strategy is now almost a must to every business keeping in view the competitive market. Video making has now become one of the most trending methods of not only furnishing content to the viewers but also some lucrative profession people are looking out for.
The number of subscribers of a YouTube channel is one important aspect that determines how much do YouTubers get paid. You already might have noticed that most of the videos at the end ask you not to forget to subscribe to their YouTube channel. And this makes the former statement clear. If we suppose that a YouTuber has around 1 million subscribers, for any video he makes, he can be sure that it would reach at least 1 lakh subscribers which would amount to having at least 1 lakh views. YouTube pays at least around $1 per 1000 views (maybe more depending on the viewer engagement) that would amount to 100$ in this case. So, YouTubers with subscribers in millions make money in ten thousand. However, these figures might vary depending on the advertiser’s willingness to pay YouTubers.
Now there is another way in which YouTubers make money which is by Google AdSense to their channels. When they do this, they get around 68% of the ad revenue. Summing up the above stats, YouTubers money making is entirely dependent on the number of subscribers of their channel, the number of views a video gets, the amount a particular advertiser is willing to pay and other factors. Check out below the most popular YouTubers and the money they make:
1. PewDiePie:
Felix Kjellberg is a Swedish based YouTuber who stands on the first position with more than 54 million subscribers from all over the world. With this huge number of followers, can you estimate how much money does PewDiePie make from YouTube? His annual income as per the latest reports is around $15 million. His ‘Let’s Play’ videos feature him playing various video games, with a box in the top corner of the screen showing his reactions to his moves in the game. His success as most of them suggest attributes to his constant communication with his fans.
2. Smosh:
Anthony Padilla and Ian Hecox duo’s Smosh is also among the top YouTube gainers. The duo makes parody videos on pop culture and video games. The current estimate of their annual income is around $8 million with more than 22 million subscribers for their YouTube channel.They are the first YouTubers to have their wax statues at Madame Tussaud’s museum and also have a mobile app that provides their exclusive videos.
3. Lilly Singh:
IISuperwomanII is what Lilly Singh is mostly known as to the YouTube world. Popular for her parody videos, this Canadian vlogger’s annual income is estimated at $7.5 million. She has gained popularity for her comedy timing in her videos and has also written a book by name ‘How To Be A Bawse: A Guide To Conquering Life’. Her YouTube channel has more than 11 million followers from across the world.
4. Roman Atwood:
Roman Atwood has become popular for his prank movie ‘Natural Born Pranksters’ which was released in the year 2016. This got him many subscribers for his YouTube channel, and eventually, he became more popular. His channel ‘RomanAtwoodVlogs’ now has more than 12 million subscribers and earns around $2.5 million every year.
Though the above YouTubers haven’t been listed according to their ranks, they are the ones who rule YouTube and are earning millions through their videos. Now as we see that every coin has two sides, YouTube has got some disadvantages too. This takes us to thinking about creating YouTube like website rather than creating a YouTube channel.
Reasons to start your own YouTube-like website instead of a channel
1. SOCIAL MOOD OF THE VIEWERS:
When people watch videos on YouTube, they watch them more in a fun mood rather than watching them for some purpose. If you think, you are going to use videos for promoting your business’s sales, creating a YouTube channel is not recommended. Instead, it would be better if you create a video streaming website like YouTube since most of the viewers do not concentrate on purchases while they watch YouTube videos. By creating a website of your own, you can ensure that the videos have an impact on viewer’s buying decisions.
2. EQUAL IMPORTANCE GIVEN TO YOUR COMPETITORS:
When you upload your video on your channel, you do so by using some keywords that would help the users to find your content easily. Even your competitor would almost the same keywords as your businesses are related to the same industry. When a user comes across your video and watches it, suggestions about your competitor’s video would also be made visible to him by YouTube in the ‘Suggested Videos’ section. This would distract the users from focusing on your product leading you to losses.
3. RESTRICTIONS ON VIDEOS:
YouTube imposes certain restrictions on the content of the videos. It doesn’t support customization of videos which might even lead to compromising on the quality of videos. This would be highly disadvantageous in case of promotional videos of your business. One such restriction is on Call to Action (CTA) feature (which directs the user to your website directly), being limited by YouTube. However, if it is your own website, then you are free to promote your business in a flexible manner.
4. RANDOM ADVERTISEMENTS:
Random advertisements are scheduled by YouTube to appear while your video is being viewed.This might even annoy the user making him skip your video, though your video has some promising content. And it is not in your hands to control which advertisements must appear while your video streams.
While YouTube has some very good advantages over video streaming sites, it has got some serious disadvantages too. Keeping the pros and cons of YouTube in mind, it is up to you to decide to choose between creating a YouTube channel or your own website like YouTube.
If you are looking to create YouTube-like website, try StreamTube, a popular video sharing script power-packed with many growth hacking features. You just need to have the gumption for starting a YouTube clone. This video CMS will help you become the next Roman Atwood with its following stunning features:
Ad Manager:
Ever wondered how YouTube makes money? YouTube makes money through advertisements. StreamTube’s Ad Manager is a monetization program which sets ceremonious standards to help you maximize your earnings. For instance, there is a provision to post featured advertisements on banners. This triggers higher clicks and high paying customers pile on your website.
SEO Manager:
Identifying and targeting top ranked keywords will ratchet up your live streaming website rankings. To ensure that your videos are in line with SEO standards, this module helps you create SEO friendly URLs.
Subscription Manager:
What is true of Ad Manager is also true of Subscription Manager. This is yet another monetization feature which lets curious visitor try your channel for free for 2 days. Once the users are convinced with the aesthetics and content of your channel, they can be converted to premium customers. By the way, this Subscription Manager is extremely promising and has all ceremonious features to convert casual customers into paying and loyal ones.
Video Manager:
This video CMS comes with another interesting module called Video Manager. Thanks to this module, you can upload videos in various supported formats by using Amazon S3 bucket, YouTube link, and website link beside normal uploads.
If you have any doubts or concerns, feel free to drop a line or two in the comments section. I shall reply in a day or two. Keep watching this space for insights on video CMS open source platforms and trends in live streaming industry. My best wishes are with you and your YouTube clone. Cheers!
