How to Setup Live Video Streaming Website and Mobile App

How to Setup Live Video Streaming Website and Mobile App

Live video streaming websites have become very popular in today’s time. Anyone can use a live video streaming service and live stream any video he/she wants to rake in the views of public. Artists use it to showcase their talent, vbloggers can come up with any idea, one can also upload home videos, etc. Live video streaming websites are created using an advanced technology and require bandwidth with more disk space and plugins. Required utilities should be installed before the videos are uploaded or rendered.

How to make a live streaming website?

The most essential thing to start a live streaming website is a Web Host. A user cannot share videos with a normal web host. He / She requires a Virtual Private Server (VPS) which can host the video sharing and all the operations without letting the server down for not even a single minute. Another thing to keep in mind while creating the live streaming website is video sharing script. They can be installed on the server to create a YouTube Clone.

The scripts are available as paid scripts and free scripts. For all intents and purposes, paid scripts are highly favourable as they can provide support and help if needed later. Hosting server is needed to make a video streaming script work. It is worth mentioning that the video streaming script does not work unless some plugins are installed. Moreover, it is mandatory to set certain PHP configurations. Various plugins such as MP4 Box, PHP CLI etc.,are available.

HD videos can be created using video streaming script that is available in premium and free versions. The script can be customizable and the videos streamed through the CMS can be hosted on cloud as soon as the customization is complete. These are also available in free and premium version; you can choose as per your convenience.

Ready-made video streaming scripts are similar to the HD video streaming platforms that hold the same functionalities and features to build a live video streaming website.

How to setup live stream?

Live streaming can be a great option for getting the first impression for your projects. It is one of the best ways to showcase your business in public and to create better awareness. Live streaming can also help you in generating revenue. The live streams are supported bylive streaming platform providers which will help you in starting your own live stream. A live streaming provider can be the best, if it has got viewing experience, excellent branding, messaging, and support with monetization options.

Things Required for Live Stream Setup

People may ask how to start a live streaming website? The answer is quite simple; you might require several things for a live stream setup. Audio or video mixing software is required for which you have several options in the market. A video source, preferably HD camera which outputs, HDMI or HD-SDI and some people use DSLR camera, but using a proper video camera is very important. Capture devices are used to take the video input from the camera and transmit to the computer or can send it directly to the live stream. There are cameras that can directly stream to upstream and offers many services. The video output from camera can be captured through a Mac with USB capture devices. Open source encoders are Flash Media Live Encoder, Wirecast Pro and VidBlasterX. The user has to download and install the software to explore the settings. One can be proficient after the usage progressively. There needs to be a Wi-Fi preferably of high speed to upload high quality and bigger video clips. By using StreamNow software, live streaming can be broadcasted to various devices throughout the world.

How to do live streaming on a website?

Most people wanted to know how to create a live streaming website? The answer is simple; To do live streaming on website, keep all the equipment ready, that are mentioned above. Once the equipment is ready, connect to the internet which has a good speed and begin the live streaming. The most important step is to get the live stream available for the viewers and for this, copy the URL on your video streaming host website and share it with the viewers. Connect all the devices and start live streaming which will be broadcasted through the website.

How to add live streaming video to a website?

For adding live streaming video to website, it should be user friendly, well optimized and technically sound video sharing website. For developing such a sharing website, it requires many coding hours, design creativity, user interface intelligence and experience to understand how to begin and many more. StreamNow provides a video sharing YouTube clone script which can help you create the best live video sharing for your users. Video sharing clone script is fully customizable. From video input conversion to the design of messaging system, almost every aspect can be customized. After using the proper configurations in the server, the video script can work through which the videos can be uploaded by the user and can be played by others.

Some web hosting companies may provide the built-in settings to start a video sharing mobile app after getting the web hosting. Later, the user can install the video sharing script and the app can work instantaneously and learn how to setup live streaming.

StreamNow : The best live Streaming software for your website and mobile app

StreamNow Mobile AppStreamNow is one of the best solutions to start a live streaming business. This live streaming software can transmit live streaming video and audio coverage for an event over the internet. It is available to audience for free of cost or through payment on a monthly or per view basis. StreamNow is a highly used live streaming software with various revenue channels which includes features to serve as Twitch or Ustream clone. One can use StreamNow and easily learn how to do live streaming on website.

Features:

Communication system:

An efficient and easy to use chat system is available. This communication system helps the users discuss about videos, and can subsequently express their view with the customer service. This kind of communication system can help the business to increase the brand value in the long run.

Unbeatable Live streaming through website:

The availability of choice for high definition and standard definition qualities and a continuous live streaming without any kind of technical issues makes SteamNow a widely used live streaming platform.

Follow-up of the interested channel:

A live streaming viewer or user can follow another user / viewer and the users shall receive notifications when the person they follow updates activities such as attending an event or a session.

Subscription with Various Plans:

To view a premium live streaming sessions, the user needs to subscribe to the channel. StreamNow has various plans for subscription such as premium and free for its users.

Robust Administration:

StreamNow offers a wide range of options to the users through its admin panel. Options that include deleting a videos, flagging and changing the social login configurations etc.

Payment per View:

Some users may not be convenient with the subscription plans. In such a case, StreamNow gives them a feature called payment per view. The viewer can pay depending on the live streaming videos they watch.

Convenient Payment Options:

It has several payment options, amongst which PayPal is the widely used one.

SEO Friendly:

Search engine optimization (SEO) has an important role in digital marketing field. StreamNow has implemented different strategies of SEO to get more quality visitors or traffic through an organic search.

Suitable for Android/iOS App:

Most of the online orders are from mobile devices. StreamNow is available as an app for Android and iOS for the users of streaming business. The app is compatible with both the operating systems.

Social login:

StreamNow helps users to sign up or login through many social media networks such as Google accounts, Facebook or Twitter.

Live streaming of videos on website and mobile apps is a present trend. For making a live video streaming, one needs a cell phone and a free account with a live stream provider. The process has become easier due to the advancement in technology. With availability of features, one can broadcast their videos live to the viewers through the world. The process involves broadcasting the video over internet in real-time. Live streaming is an easily accessible technology that everyone can use. Because of the reliability and speed of the internet connection, one can stream the video of high quality. StreamNow helps to live stream the videos and live streaming has become easier. Hope now you get the answer for how to make live streaming website.

If you have any doubts or concerns, feel free to drop a line or two in the comments section. I shall reply in a day or two. Keep watching this space to learn more about live streams and live stream setup. To keep yourself abreast of how to make live streaming websites, subscribe to our newsletter. My best wishes are with you and your live streaming website. Cheers!

 

Youtube Live Streaming vs Facebook Live Streaming

Youtube Live Streaming vs Facebook Live Streaming

Live streaming has become a veritable sensation in technology circles, with the bigwigs of communication technology vouching for its relevance and potential. With the likes of Facebook and Google investing millions of dollars in live video features, live streaming has snatched the spotlight from its erstwhile, significantly larger counterparts like archived videos and on-demand content. Streaming has revolutionised the way that users seek content. Live streaming has been commoditised and a host of companies are jumping on board to make it a regular feature in their communication plan. Regardless of the nature of your communication, a live feed can be tailored to fit your content effectively.  

Today, we take a look at two technology behemoths who have taken the live streaming industry by storm: Facebook Live and YouTube Live.

Facebook Live Video Streaming

facebook livestream

Facebook Live is an intelligent extension to the Facebook core service. With the potential to tap thousands of people at a time, the Facebook Live service instantly notifies those following a page about the start of a live feed, drawing immediate users. The Live service is fairly simple on Facebook. The live streaming feature can be started from any Facebook-supported device and the system is as simple as posting a status message. However, it is important to note that live streaming is currently only supported on Facebook pages, not on personal profiles.

Initiation Process for Facebook Live Video Streaming

  • Create a Facebook account
  • Verify your account
  • Create a Facebook page
  • Set your video bit rate at or below 2500 Kbps
  • Set your resolution at or below 1280 x 720
  • Establish frames per second at 30
  • Configure relevant video and audio sources
  • Install encoding software
  • Visit page and select ‘Publishing Tools’ > ‘Video’ > ‘Live’
  • Enter the stream URL generated by Facebook into your encoder
  • Enter a description overleaf
  • Select ‘Go Live’ to kickstart your Facebook live stream

Merits of Facebook Live Video Streaming

  • Facebook has a pre-built audience
  • Facebook Live API is compatible with avant-garde cameras
  • Facebook Live API pairs high-quality cameras with its inbuilt workflows

Demerits of Facebook Live Video Streaming

  • Facebook Live content is not indexed in search engines
  • Search engine optimisation becomes challenging as a result
  • Facebook searches for live streams can be ineffective and complicated
  • Older Facebook live streams can get buried under heaps of newer content
  • The video interface on Facebook is no patch on specialised interfaces like YouTube
  • The upper resolution limit sits at only 720p HD and not full HD
  • The upper bit rate limit sits at only 2500 Kbps
  • A Facebook live stream cannot exceed 90 minutes
  • Facebook does not extend monetisation avenues to broadcasters

YouTube Live Video Streaming

youtube-live-stream

Google’s very own live streaming platform, YouTube live is a much more conducive live broadcasting tool than Facebook Live. And while it’s fairly basic, it has myriad features packed into its folds.

Initiation Process for YouTube Live Video Streaming

  • Create a YouTube/Google account
  • Verify your account
  • Create an additional AdSense account if you plan on embedding your stream on another webpage
  • Connect your camera or webcam to your laptop or desktop
  • Click on ‘Stream now’ to begin streaming
  • Alternatively, select ‘Events’ to schedule a live event
  • ‘Events’ lets you augment the quality of your YouTube live stream by using superior cameras and encoders

Merits of YouTube Live Video Streaming

  • YouTube live streams are indexable on search engines
  • YouTube live streams have the potential to stack quite high on Google as well as other engines
  • The browsing experience on YouTube is easy and user-friendly
  • YouTube has been developed to be be a forever archive of videos whereas Facebook is skewed towards current content
  • YouTube Live API allows concurrent streaming across services and also allows the integration of apps with YouTube live stream

Demerits of YouTube Live Video Streaming

  • YouTube live streams can result in a loss of content control due to its advertising policy
  • YouTube ranks amongst the most-blocked services in the world

Other Live Video Streaming Providers

While Facebook and YouTube are amongst the most recognised live streaming providers in the world, they are only symbolic of the vast opportunity that exists in live streaming today. For entrepreneurs and marketers who are in search of a more augmented, professional live streaming experience, a tailor-made platform could work best. By opting to host your own stream, you can leverage novel monetisation techniques, diverse concurrent live streams and personalised features. Exclusive turnkey frameworks can help in the following ways:

  • Monetisation of live streams
  • Absence of competition on the same platform
  • Gated access to specific geographical regions
  • Use of custom videos
  • Concurrent broadcasts
  • Preservation of content rights
  • Specialised technical platform support

Most exclusive live streaming frameworks encompass all of the aforementioned features at a certain fee. The pricing for these platforms varies greatly; while some are built for bigger businesses, others are built for smaller ones.

Here are the top 5 turnkey frameworks in the market.

Ustream

Ustream is a high-standing live streaming provider and has been leading the market since its launch.

Key Features

Ustream offers security features, embedding, playlist controls and social links. The framework also provides marketing intelligence, lead capture and analytics. Ustream comes with an API that allows streamers to navigate their content; in addition, it hosts a Player API and Channel API that control customisation.

Livestream

Livestream is rooted in inclusive integration. Along with its framework, it also offers hardware such as encoders and cameras to power an end-to-end installation.

Key Features

Livestream offers analytics, custom support and tracking tools, although these offerings are differentiated across pricing plans. The Livestream API framework is divided into three classes: API tools, Channel API and Player API, which work together to let you personalise, control and tweak your streams.

Brightcove

Brightcove has been designed especially for mid-range to larger businesses. It offers an array of monetisation tools as well as transcoding technology. The platform is directed at businesses that provide media and over-the-top content.

Key Features

Brightcove provides ad-block technology, lead capture tools and integration features that plug into partner platforms. Brightcove houses a Media API as well as a host of other APIs that underpin the product categories of Brightcove.

Wowza

Wowza has two primary offerings: Wowza Streaming Cloud and Wowza Streaming Engine.

Key Features

Wowza Streaming Cloud is a cloud-based streaming tool that upholds 4K streaming, security features and a white label service. Wowza Streaming Engine is a software that lets you establish a streaming framework on your own servers.

StreamNow

StreamNow is a versatile, inclusive software that has made waves in technology communities across the globe. Designed exclusively for small and mid-sized businesses, it is an ideal combination of utility and aesthetics. Plus, it is affordable and can be set up swiftly.

Key Features

StreamNow offers superior live streaming quality, customisation features, a sturdy admin console and fluidity across devices and operating systems. Its technology stack, which includes WebRTC, Node.js and Bootstrap, rivals some of the best live streaming frameworks in the world. StreamNow can be plugged into your existing technology stack.

Whatever your budget, objective and size, there’s always a way that you can use live streaming to build your business. Pick a live streaming technology that complements your business and get started on your journey.

 

How to Live Stream on YouTube

How to Live Stream on YouTube

Streaming any event “live” was considered to be fiction before the onset of radio and television. Live broadcasts such as sport occurrences, contemporary news, musical performances, award functions and many more can be forecasted on the internet in this century without any hassles. YouTube broke all the possible barriers by permitting YouTubers with more than a hundred subscribers to stream their videos live. Webcams, spectacular cameras and a decent internet speed are some merest obligations in the form of live streaming tools that would certainly gratify your needs. Now you can take a breather and stream your videos from your house, workplace or during any event or occasion.

Live stream on YouTube essentially labels screen resolution as a priority. While commencing a live stream on YouTube, you as an uploader would definitely prefer a HD quality video rather than enduring something in standard definition. An adequate internet speed must be available to support High Definition videos. Rendering a video is 720p or 1080p would be much more captivating than uploading a video at 480p. Summing up, the live stream primarily depends on frequency range or bandwidth.

Some of the Merest Requirements to Live Stream a Video on YouTube:-

  • A HDMI camera which would be able to shoot High Definition videos is of utmost priority. DLSR cameras with high end specifications can be fruitful during the initial stages. Later on one can always invest on studio equipments and expensive apparatus.
  • Your system or computer must agree to specific requisitions in order to back the encoder. A dedicated graphics card, an updated Operating System, a neat processor is what one would require to install in their systems.
  • Software such as StreamTube would act as an encoder for creating a YouTube clone whereas live streaming software such as StreamNow would provide you with an encoder for live streaming. An encoder is generally used to constrict the audio and video of the file so that it is can be uploaded on YouTube. The content is transcoded by YouTube into meager bit rates which would aid users to stream the video over a number of platforms.
  • With a mediocre broadband speed of 14.7Mb/s available in the UK most YouTubers are able to stream their videos in HD from their dwellings.
  • Setting up condenser microphones and a soundproof environment is crucial in this venture. Any external noise would disrupt the aspect of the live stream. Audio and lip synchronization should be accurate while using more than one camera.
  • Proper lights must be employed so that the video does not go haywire and contributes to the flawlessness of the project. An impeccable video is only possible with contrasting lights impending from professional studio lamp setup.
  • YouTube is one such portal which acknowledges multi camera facility making multiple streams possible simultaneously. Assorted encoders and a variety of system networks are mandatory while initiating the concept of multiple camera usage. A video mixer and a genius with the camera are essential in launching a video with smooth switching of frames.

Live Streaming Agendas must Pursue this Path:-

How to Live Stream on YouTube

First of all, your channel needs to be documented and it must not have any stream constraint or restrictions in the last three months. You must have a Creator Studio Tools installed on your system which would navigate you to the option for Live Streaming. Now create a live stream from your YouTube application on your system or mobile.

YouTube implements three generic ways to create a live stream namely Events, Mobile and Stream now. Stream now is a technique where components such as frame rate and resolution are being identified by YouTube unquestionably. While the YouTuber is live, Stream now converts the content into all possible resolutions ranging from high to low so that anyone with any connection speed can relish your live videos time to time.

 

How would you go Live Immediately? Stated below are some steps which would answer your queries:-

 

  • First of all, setting up the encoder using the Server URL is vital. Without the implementation of the software live stream on YouTube won’t be initiated.
  • The Basic Info space needs to have a header and a description box. Adding fashionable thumbnails representing your event can also be installed.
  • Privacy and Security settings must be according to your choice. You can select Unlisted, Private or Public which would cater to your needs.
  • The streaming options tab would offer you user friendly features such as low abeyance and higher traits. Latency would be negligible or null and video will stream in the best possible quality. Latency can also be nullified by using an interface with your system.
  • During live sessions on YouTube or during promotional feeds one can also interact with the spectators with the cooperation of a live chat box. With the YouTube share gadget one can also share their content across abundant platforms.
  • Once the content is halted from the side of the encoding YouTube automatically brings the stream to an end.
  • The YouTube application also needs to endow authorization to access the camera and microphone.
  • An event can also be created by similar steps used for Stream now; i.e to navigate to the Live Streaming option and choose Events from the dropdown. Accomplishing the task of filling up the Basic Info box is followed by Clicking on the new button to create a fresh event. Other strides are quite identical to the ones listed above.
  • Mobile phones and gaming consoles with the advent of the Chromecast feature are also acting as a helping hand for live streams.
  • You can also stream an event or a speech from your mobile phone just by picking the capture button and selecting the “Go Live” option. From the privacy setting it is feasible to filter age restriction options.
  • Choosing an impression for your video thumbnail is imperative. Uploading an alluring photograph would draw the attention of more users to your video. Tap share and go live immediately.

Having a couple of encoders in a couple of computers with one encoder in each as a backup tool is eminently recommended. It would be highly felicitated if the two systems have different broadband sources. Video uploaders must be aware that the broadband is being solely used for the live streaming purpose only. Using the broadband for some other application simultaneously would cause possible hindrance in the path of live streaming. Testing is a compelling chore which must be executed even if every apparatus, hardware and software is in place. Implementing a test video one week prior to the actual event is commendable. A complete dress rehearsal is advisable prior to the live stream.

Cost and Monetization Aspects

The cost of production depends on varying factors such as equipment charge, tariff in case of rented apparatus, encoder and software outlay. Streaming a live video over YouTube is expensive but again the monetization options paying the uploader maintain a symbiotic relationship. If one needs to make money by live streaming, then the ones uploading the content must choose their options wisely.

Empowering advertisements can assist in earning satisfying remunerations. Once your channel is open to monetization options, YouTube post confirming your eligibility would activate ads which will serve as a part of your content. Uploaders can register with three different types of advertising preferences. In case the uploader wishes to stream his ad before the outset of the content then it is recommended to go for Pre-Roll ads whereas Mid-Roll Ads operate in between the live stream just like any television oriented program. Overlay ads spurt beside the content and on different corners of the page.

How to Enable Monetization Options?

live stream on youtube

For an event monetization one needs to select some options such as “Monetize with Ads”. Coinciding or syncing the preview player to the Control room must be integrated before the onset of the content. The preview plays automatically once the “Start Streaming” button is tapped. The Stream now block also contribute funds which can be achieved by clicking the “Play Ad” button. Once clicked, YouTube will demonstrate a video advertisement to numerous YouTube savvies which won’t be forecasted on your Control Room. Skipping advertisements would redirect users to the actual content which had been uploaded by you.

Conclusion

Interested to make money by live streaming? This is as elementary as a child’s play. Paid work is always favored. Payments boost and upsurge the quality of service. A mutually beneficial transaction is relevant in most spheres of life. Showcasing your talent and getting paid for it is sanctification. It encourages more individuals to unveil their talents in front of the virtual world which would be perceived by real world followers. Being reticent won’t be a dilemma anymore since you don’t have to stand in front of a mob to recite your phrases; YouTube will stream them live for you! Acquiring fans and followers is no more an inconvenient option for experts across various fields.

 

 

7 Effective Ideas for Live Streaming Content

7 Effective Ideas for Live Streaming Content

With the rise of video over the past few years, a wide spectrum of video content has become available to marketers to leverage. A growing number of marketers are choosing to include video in their marketing plans to capitalise on the format’s reach, value and proclivity to proliferate the farthest corners of the world wide web. Video is powered tremendously by social media platforms like Facebook, Twitter and Instagram, which have collectively employed a clever quiver of tools to optimise the video viewing experience in recent years. From auto-play to live video streaming features, a veritable framework for video content has been built across virtual communication sites. Live video streaming has been the latest entrant in the video marketing arena. With a slew of live video streaming frameworks having made their way to the market, the adoption of live video by organisations has only been fuelled for the better. StreamNow, a turnkey live streaming software developed by Streamhash is emblematic of this colossal shift to live video. It has been implemented by myriad technology companies across the world as simply an additional layer to their existing technology stack. Its plug-and-play model is versatile, easy to use and intimate enough to lend every organisation a unique flavour.

If you’ve been scrambling for live streaming ideas, here’s a list that will get you going.

Idea 1. Live Event

Live events

A business event streamed live is an ideal way to bind your stakeholders, even the ones who aren’t there in person. A conference, an exhibition, a seminar; any corporate event is worth streaming as long as you have a sizeable following. Event live streaming can be tailored to the tastes of your audience. If you favour a more formal approach, perhaps a stationary camera could be adequate to cover the goings-on of your event. For more personalised, hands-on coverage, you could wire up an on-the-go live stream that can capture interviews, opinions and thoughts of visitors on the floor. Once you’re seasoned in the live video streaming space, you’ll know what your audience responds to best, and you’ll organically start creating your live video feeds to mesh with their interests.

Idea 2. Keynote Influencer

Keynote Influencer

While you may have influencers and speakers scattered through special events like the ones mentioned above, this idea is more rooted in the projection of the influencer themselves. There could be various ways to select a significant influencer for your live video stream. You could pick someone from your domain or someone who commands authority amongst your followers, not necessarily from your industry at all. A celebrity, invited as a guest speaker, for instance could be a fantastic way to showcase your brand through a live stream. The great thing about a live broadcast is that you can interact with viewers in real-time, making them feel like they are a part of the event. Coverage of a keynote influencer can be a wonderful keyhole to never-seen-before content, in turn, drawing potential users to your brand. Live video streaming software like StreamNow are device-agnostic, which means that you can broadcast to users across a spectrum of devices, making sure that your stream does not get lost somewhere down the road.

Idea 3. Interesting Tête-à-Tête

Broadcasting Live Video

Interesting interactions in the form of interviews and conversations can serve as engaging content for users. Plus, they’re much easier to plan than other formats of content. Tête-à-têtes can generate traction especially when the person you’re interacting with already has a considerable foothold in the digital realm. Of course, if your guest is a coveted invitee, it may be wiser to record, edit and stitch your interview together to highlight the bits that went well. However, for a more authentic approach, a live stream may make more sense. A live broadcast may entail significant planning in advance, so be prepared to put in the extra hours to make sure that everything is laid out for D-day. Interviews needn’t always be in person. They can even be over video conferencing, in which case your viewers will see both parties framed in two separate windows on the screen.

Idea 4. Skill Sharing

live skill sharing

A live stream where you’re talking to your audience can be valuable if you have insights to offer. Perhaps you have a skill that you’d like to share or are well-versed in a specific topic. Whatever it is that you want to talk about, a live stream is perfect because it dispenses information in a more engaging way than text. It’s important to be prepared when you share a skill. Make notes in advance about the key topics that you’d like to cover and flesh out the content under each topic. The beauty of a live stream is that you don’t need a script in order to talk. You can speak as you go along, using your notes as a guide.

Idea 5. Interaction Forum

Interaction Forum

The only form of video that allows real-time interactions is live video streaming. StreamNow facilitates comments during live feeds, making your broadcast a fitting means to host questions. While you can take questions in real-time, it’s worth inviting questions in advance so as to save time scrolling through a live feed.

Idea 6. Live Tour

Live Tour

Whether your offerings are tangible or intangible, a tour of your office or factory is always a fabulous way to share a little bit of your brand with the world. During the feed, you can feature key elements of your office, the best-known faces in your organisation and possibly, the banter that takes place over lunch break. By humanising your brand, you can strike a chord with your users.

Idea 7. Product Demonstrations

Product Demonstrations

If you’ve got a product that requires instruction, a live demonstration can work wonders. A live broadcast can facilitate question-and-answer sessions and allow people to feel more involved in the unveiling of your product. Plus, it can make your product look more genuine as users follow you through the beats of your demo. It’s worthwhile to do a practice demo before you jump into the real thing because you may want to iron out challenges before opening your broadcast to the world. Make your product demo lighthearted, interesting and fun and keep it as natural as possible.

You can use live video streaming for any of the ideas mentioned above and as you dig deeper into its potential, you’ll find specific ways that fit well with your audience. Explore and innovate along the way and unlock a whole world of live streaming opportunities.

 

10 Ways Corporates Can Successfully Use Live Video Streaming

10 Ways Corporates Can Successfully Use Live Video Streaming

With advancement in technology, innovative, as well as time efficient ways for communication both externally and internally in an organization, are required. Corporates are leveraging live video streaming techniques in innovative ways to effectively communicate the message.

For instance, Dunkin Donuts is using live streaming ideas to involve their on-field employees to be connected with all the events and information happening at their center. Also, the senior management is able to communicate about the performance of the company in the video. In this way,people feel connected and updated about the performance. Similarly, Buzzfeed is using live streaming for business. They earn money through advertisements, as there is no product, service or commodity to sell. Their famous watermelon video, being 45-minute-long, attracted a lot of viewers because it kept them curious and engaged till the end.

Another example is of Tough Muddler. They use live streaming ideas to promote their events and even post videos as testimonials from their existing employees on their website. This helps them in attracting future employees and the prospects one can enjoy while working with them.

There are many ways Corporate can use Live Streaming video, such as the following:

  • For Conducting Meetings:

There is no better way to conduct a meeting other than live streaming it. The benefit of conducting corporate live streaming through live streaming software is that people feel more engaged and connected and get to know about their team-mates and other involved people in a better way. It also rules out the possibility of misunderstandings and communication gap.

The team leads introduce their respective team members and then acknowledge their contribution in the team with other team members as well as with the management. This allows people to have genuine and honest opinions about the nature of work each employee does. The agenda is more clearly listed out, therefore confusion is minimized and the time involved in exchanging mails to get the work done is considerably reduced, resulting in better productivity.

There are situations where discussions over topics require people to be physically present, but to make sure this would require people to travel exclusively. Therefore, live streaming idea through streaming software can be a very effective and well sought out idea. It makes the environment as if everyone is in the same room, which makes people respond better, with clearer picture in mind to achieve the main goal. Various teams can comfortably sort out any form of communication gaps arising from inadequate ways of communication, which will result in more productivity and synchrony among the teams.

  • Communication to Employees:

In large organizations, it is not possible to engage and communicate with each of your employees, but you require them to be connected to the organization. Also you want them to be aware of the latest happenings of the market and how company is responding to it, its performance in previous quarter and how the shift in strategy (if at all is there) would benefit employees etc. In these situations, and others, top executive leadership takes the route of corporate live streaming.

They try to communicate their message in a video via live streaming software and make sure they cover all the major points they wish to communicate to their employees. Executives take into account that people often prefer visual content than written content, therefore they use the corporate live streaming route for effective communication with their employees.

The data shows that, in general, the top performers in the company hold the most viewership of these kinds of videos, which clearly shows how beneficial the live streaming idea can be for the company. These people align their personal objectives with the corporate objective to produce maximum efficiency, and these live streaming videos via streaming software help them to be updated.

  • Recruiting candidates :

The Human resource department has to shell out significant amount in organizing infrastructures to recruit people. Corporate live streaming through streaming software can allow HR people to recruit people over a live streaming video in the similar fashion as they would do otherwise. All that is required is a good live streaming software, good internet connectivity and Laptop or Computer at respective ends. This live streaming idea saves time and effort of both the employees and employers since one is not required to travel extensively for the recruitment process.

Going further, the live streaming idea can be also used in on-boarding the new employees, all the necessary details and procedures can be communicated to them through live streaming videos. Live streaming idea can also be further utilized by communicating people about the Do’s and Don’ts of the company, and various events and policies initiated by the organization.

  • Proactive Sales Team :

Sales teams which are required to be on-field can largely benefit from the live streaming videos, as it allows them to respond to the queries posted by the buyers more efficiently and convincingly. The on demand live streaming video allows people to post their comment about the product or service instantly as a result of which, there is an immediate feedback available to the sales team about the reaction of the people on the product and service. This makes them use their business acumen and align their potential and strategies to communicate to the buyers, with much more ease and commitment.

It also allows them to have a better coordination with the executive management team, as to suggest any improvements. If necessary, improvements can be incorporated in the product or service. Thus, corporate live streaming video allows the sales team to take proactive steps, and contribute to the organization well.

  • Covering Events :

live video streaming

Covering events through live streaming videos allow brands to have a better engagement with the audience. They may host interviews, can show the backstage activities live and can plan and produce anything which would attract audiences’ interest. This can also be used as a platform to acquire new sponsors.

At many places, many of the company’s employees work on field, so in order to make them feel connected and also allow them to experience the event happening at the workplace live on their screens can be a great booster in employee productivity as it will communicate the intentions of the company that it cares for each and every employee.

Therefore, corporate live streaming can be a great booster in covering events and reporting them live to employees, customers and etc.  Live coverage of the event organized by the organization also instigates interest among the people about the style of working of the organization, thus paving way for future employees as some of them might see their interests well aligned with the kind of work company is doing and how its employees are participating in full throttle to make the event a success.

Live Streaming of Corporate Social Responsibility events spreads the image of the company in the concerned people’s mind and they accept the brand in an empathetic way. They support their initiatives.

  • Live Customer Support :

There is no better alternative than communicating with the customer live as it is the most personalized version of providing support to the customer. This solves many purposes; first of all, it allows the support staff person to acknowledge the problem well.

The support person can understand the problem faced by the customer live; there will be no delay in coming to the point. This will save a lot of time both at customer end and at support end. If the support person is well competent, he or she will not be going to take much of the time of the customer to zero in on the problem and provide an appropriate solution through corporate live streaming video via streaming software.

The customer, on the other hand, will have a much more satisfying service and will definitely go to speak good words about the company’s support system, which in turn will benefit the company in the long run.

  • Live Video for Investor Meetings :

Many companies are relying on live streaming ideas to hold their shareholder meetings. The prime purpose for this is that it rules out the time and effort people have to make to travel and be physically present at the decided venue for the meeting. This, in turn, helps them to compensate for the cost involved in traveling.

Further, in order to have a clear understanding of things, they can have the recording of the live streaming video and replay it after to fetch any kind of report or chart to map out any strategy later with accurate data and information. Thus, corporate live streaming video benefits greatly to the shareholders from every direction. Also, if at all they require physical meeting to be conducted, they can conduct small live streaming meetings for the bigger physical meeting, so as to fetch maximum benefit from the physical meeting.

Corporate live streaming video thus will solve many purposes of shareholder’s meetings and will allow them to organize their strategies well.

  • Training Videos :

Live Stream training videos can be used very effectively in training videos in corporate organizations. This concept will help employees in grasping the training with better ease and receptivity. Corporate live streaming training videos will help the organization to impart training to thousands of employees at the same time. It will allow a great amount of data to be given to the employees more quickly and efficiently.

The live streaming training will allow employees to have direct interaction with the instructor, thus clearing all sorts of doubts, if they arise. It is clearly better than the passive form of training, which employees term as useless and don’t often pay much attention to it. The active form of training video can instill their interest in knowing about the subject, which is being taught in their training. They will understand its seriousness in a better way, thus will respond in a better way.

Therefore, using live streaming idea to convey a message or training will greatly benefit the employee as well as the organization.

  • Communicating to Franchises :

It is often a great challenge to communicate to franchises about the organization policies, updates and style of working. The live streaming ideas can greatly benefit the organization in this front. It is often observed that many franchises of the same organization don’t contribute in the same amount or do not operate in the similar fashion.

The subtle differences owing to the geography or region are anyway good, but large deviation from the organization style can result in a loss of the brand image. In order to have a certain sense of uniformity and have a sense of engagement with franchises, live video conferencing can make a great difference.

Corporate live streaming videos will help franchises feel that they belong to the organization, and in turn, they will work with more motivation to achieve quality results in respective services or products. This will also allow business leaders to be connected toa large number of franchises at the same time, thus reducing time and effort to visit each one of them and explain the updates of the organization.

  • Marketing :

This is a section where organizations can make use of corporate live streaming videos in a variety of ways. Marketing is all about putting the product or service in the market, in such a way that it reaches the intended audience in a way company desires. Therefore, it lays out the possibility of using live streaming ideas to communicate with the consumers, buyers, distributers, franchise owners and others.

Organizing an event and conducting a live streaming video interview in order to engage audiences about the product or service is one of many ways company can use live streaming in marketing. People greatly connect with celebrities and their lifestyle, therefore celebrity brand ambassadors’ interviews can be live streamed using streaming software to make people engage with the brand or product or service in the most exciting of ways.

StreamNow: For Live Streaming

StreamNow

StreamNow app is available for both iPhone and Android phones. It will allow the user to view 4 cameras at the same time, and will also capture the live stream video which can then be played after the streaming is over. It has the facility of panning, zooming and it also allows the user to take the still images, which will be stored in the phone device. All you require is a stable internet connection to make it work seamlessly.

It is a great app for streaming live videos and use as per one’s requirement and need. All the corporate live streaming videos can be streamed on this software, as it provides a great live streaming platform for corporates to solve their requirements. It comes with many monetization features.

If you have any doubts or concerns, feel free to drop a line or two in the comments section. I shall reply in a day or two. Keep watching this space for insights on live streaming video. Subscribe to our newsletter to learn more about corporate live streaming. My best wishes are with you and your live streaming venture. Cheers!