10 Ways Corporates Can Successfully Use Live Video Streaming

10 Ways Corporates Can Successfully Use Live Video Streaming

With advancement in technology, innovative, as well as time efficient ways for communication both externally and internally in an organization, are required. Corporates are leveraging live video streaming techniques in innovative ways to effectively communicate the message.

For instance, Dunkin Donuts is using live streaming ideas to involve their on-field employees to be connected with all the events and information happening at their center. Also, the senior management is able to communicate about the performance of the company in the video. In this way,people feel connected and updated about the performance. Similarly, Buzzfeed is using live streaming for business. They earn money through advertisements, as there is no product, service or commodity to sell. Their famous watermelon video, being 45-minute-long, attracted a lot of viewers because it kept them curious and engaged till the end.

Another example is of Tough Muddler. They use live streaming ideas to promote their events and even post videos as testimonials from their existing employees on their website. This helps them in attracting future employees and the prospects one can enjoy while working with them.

There are many ways Corporate can use Live Streaming video, such as the following:

  • For Conducting Meetings:

There is no better way to conduct a meeting other than live streaming it. The benefit of conducting corporate live streaming through live streaming software is that people feel more engaged and connected and get to know about their team-mates and other involved people in a better way. It also rules out the possibility of misunderstandings and communication gap.

The team leads introduce their respective team members and then acknowledge their contribution in the team with other team members as well as with the management. This allows people to have genuine and honest opinions about the nature of work each employee does. The agenda is more clearly listed out, therefore confusion is minimized and the time involved in exchanging mails to get the work done is considerably reduced, resulting in better productivity.

There are situations where discussions over topics require people to be physically present, but to make sure this would require people to travel exclusively. Therefore, live streaming idea through streaming software can be a very effective and well sought out idea. It makes the environment as if everyone is in the same room, which makes people respond better, with clearer picture in mind to achieve the main goal. Various teams can comfortably sort out any form of communication gaps arising from inadequate ways of communication, which will result in more productivity and synchrony among the teams.

  • Communication to Employees:

In large organizations, it is not possible to engage and communicate with each of your employees, but you require them to be connected to the organization. Also you want them to be aware of the latest happenings of the market and how company is responding to it, its performance in previous quarter and how the shift in strategy (if at all is there) would benefit employees etc. In these situations, and others, top executive leadership takes the route of corporate live streaming.

They try to communicate their message in a video via live streaming software and make sure they cover all the major points they wish to communicate to their employees. Executives take into account that people often prefer visual content than written content, therefore they use the corporate live streaming route for effective communication with their employees.

The data shows that, in general, the top performers in the company hold the most viewership of these kinds of videos, which clearly shows how beneficial the live streaming idea can be for the company. These people align their personal objectives with the corporate objective to produce maximum efficiency, and these live streaming videos via streaming software help them to be updated.

  • Recruiting candidates :

The Human resource department has to shell out significant amount in organizing infrastructures to recruit people. Corporate live streaming through streaming software can allow HR people to recruit people over a live streaming video in the similar fashion as they would do otherwise. All that is required is a good live streaming software, good internet connectivity and Laptop or Computer at respective ends. This live streaming idea saves time and effort of both the employees and employers since one is not required to travel extensively for the recruitment process.

Going further, the live streaming idea can be also used in on-boarding the new employees, all the necessary details and procedures can be communicated to them through live streaming videos. Live streaming idea can also be further utilized by communicating people about the Do’s and Don’ts of the company, and various events and policies initiated by the organization.

  • Proactive Sales Team :

Sales teams which are required to be on-field can largely benefit from the live streaming videos, as it allows them to respond to the queries posted by the buyers more efficiently and convincingly. The on demand live streaming video allows people to post their comment about the product or service instantly as a result of which, there is an immediate feedback available to the sales team about the reaction of the people on the product and service. This makes them use their business acumen and align their potential and strategies to communicate to the buyers, with much more ease and commitment.

It also allows them to have a better coordination with the executive management team, as to suggest any improvements. If necessary, improvements can be incorporated in the product or service. Thus, corporate live streaming video allows the sales team to take proactive steps, and contribute to the organization well.

  • Covering Events :

live video streaming

Covering events through live streaming videos allow brands to have a better engagement with the audience. They may host interviews, can show the backstage activities live and can plan and produce anything which would attract audiences’ interest. This can also be used as a platform to acquire new sponsors.

At many places, many of the company’s employees work on field, so in order to make them feel connected and also allow them to experience the event happening at the workplace live on their screens can be a great booster in employee productivity as it will communicate the intentions of the company that it cares for each and every employee.

Therefore, corporate live streaming can be a great booster in covering events and reporting them live to employees, customers and etc.  Live coverage of the event organized by the organization also instigates interest among the people about the style of working of the organization, thus paving way for future employees as some of them might see their interests well aligned with the kind of work company is doing and how its employees are participating in full throttle to make the event a success.

Live Streaming of Corporate Social Responsibility events spreads the image of the company in the concerned people’s mind and they accept the brand in an empathetic way. They support their initiatives.

  • Live Customer Support :

There is no better alternative than communicating with the customer live as it is the most personalized version of providing support to the customer. This solves many purposes; first of all, it allows the support staff person to acknowledge the problem well.

The support person can understand the problem faced by the customer live; there will be no delay in coming to the point. This will save a lot of time both at customer end and at support end. If the support person is well competent, he or she will not be going to take much of the time of the customer to zero in on the problem and provide an appropriate solution through corporate live streaming video via streaming software.

The customer, on the other hand, will have a much more satisfying service and will definitely go to speak good words about the company’s support system, which in turn will benefit the company in the long run.

  • Live Video for Investor Meetings :

Many companies are relying on live streaming ideas to hold their shareholder meetings. The prime purpose for this is that it rules out the time and effort people have to make to travel and be physically present at the decided venue for the meeting. This, in turn, helps them to compensate for the cost involved in traveling.

Further, in order to have a clear understanding of things, they can have the recording of the live streaming video and replay it after to fetch any kind of report or chart to map out any strategy later with accurate data and information. Thus, corporate live streaming video benefits greatly to the shareholders from every direction. Also, if at all they require physical meeting to be conducted, they can conduct small live streaming meetings for the bigger physical meeting, so as to fetch maximum benefit from the physical meeting.

Corporate live streaming video thus will solve many purposes of shareholder’s meetings and will allow them to organize their strategies well.

  • Training Videos :

Live Stream training videos can be used very effectively in training videos in corporate organizations. This concept will help employees in grasping the training with better ease and receptivity. Corporate live streaming training videos will help the organization to impart training to thousands of employees at the same time. It will allow a great amount of data to be given to the employees more quickly and efficiently.

The live streaming training will allow employees to have direct interaction with the instructor, thus clearing all sorts of doubts, if they arise. It is clearly better than the passive form of training, which employees term as useless and don’t often pay much attention to it. The active form of training video can instill their interest in knowing about the subject, which is being taught in their training. They will understand its seriousness in a better way, thus will respond in a better way.

Therefore, using live streaming idea to convey a message or training will greatly benefit the employee as well as the organization.

  • Communicating to Franchises :

It is often a great challenge to communicate to franchises about the organization policies, updates and style of working. The live streaming ideas can greatly benefit the organization in this front. It is often observed that many franchises of the same organization don’t contribute in the same amount or do not operate in the similar fashion.

The subtle differences owing to the geography or region are anyway good, but large deviation from the organization style can result in a loss of the brand image. In order to have a certain sense of uniformity and have a sense of engagement with franchises, live video conferencing can make a great difference.

Corporate live streaming videos will help franchises feel that they belong to the organization, and in turn, they will work with more motivation to achieve quality results in respective services or products. This will also allow business leaders to be connected toa large number of franchises at the same time, thus reducing time and effort to visit each one of them and explain the updates of the organization.

  • Marketing :

This is a section where organizations can make use of corporate live streaming videos in a variety of ways. Marketing is all about putting the product or service in the market, in such a way that it reaches the intended audience in a way company desires. Therefore, it lays out the possibility of using live streaming ideas to communicate with the consumers, buyers, distributers, franchise owners and others.

Organizing an event and conducting a live streaming video interview in order to engage audiences about the product or service is one of many ways company can use live streaming in marketing. People greatly connect with celebrities and their lifestyle, therefore celebrity brand ambassadors’ interviews can be live streamed using streaming software to make people engage with the brand or product or service in the most exciting of ways.

StreamNow: For Live Streaming

StreamNow

StreamNow app is available for both iPhone and Android phones. It will allow the user to view 4 cameras at the same time, and will also capture the live stream video which can then be played after the streaming is over. It has the facility of panning, zooming and it also allows the user to take the still images, which will be stored in the phone device. All you require is a stable internet connection to make it work seamlessly.

It is a great app for streaming live videos and use as per one’s requirement and need. All the corporate live streaming videos can be streamed on this software, as it provides a great live streaming platform for corporates to solve their requirements. It comes with many monetization features.

If you have any doubts or concerns, feel free to drop a line or two in the comments section. I shall reply in a day or two. Keep watching this space for insights on live streaming video. Subscribe to our newsletter to learn more about corporate live streaming. My best wishes are with you and your live streaming venture. Cheers!

 

5 Best Live Streaming Tools in the E-Market You Should Know

5 Best Live Streaming Tools in the E-Market You Should Know

Live streaming is taking the world by storm. And how. Companies of all sizes are clamouring to add live streaming tools to their interfaces, allowing users to connect more deeply and to experience products up close. From Alibabas e-commerce offerings to cosmetics brands like Lancôme, Maybelline and Elle, live streaming is being explored as an advertising medium. Live advertising encourages digital entrepreneurs to sell and advertise in real-time, and companies centred on this new brand of marketing are quickly sprouting up, thanks to the tremendous demand that the medium holds. The potential in live streaming, and more so, live advertising is enormous. If youve been chasing the entrepreneurial dream, theres no better sector than this.

When youre about to launch a business, youre bound to be bombarded by a million questions. But the most important one will probably be which technology to use to capture your video streams. Luckily, there are several live video streaming software in the E-market, that will plug right into your existing technology. Heres a list of the 5 best live streaming tools out there:

Open Broadcaster Software:

Open Broadcaster Software (OBS) is a free, open source software that lets users stream, both real-time and archived videos. The software is compatible with an array of operating systems, including Windows, Mac and Linux, and is especially useful for those who are in the spheres of gaming, art and entertainment. OBS can connect to any RTMP-enabled platform; some big names include Twitch, YouTube, DailyMotion and Hitbox. If youre still zeroing in on an RTMP framework, think of Streamhash. Streamhash is a cost-effective, powerful turnkey technology equipped with diverse customisation options that will fit perfectly with OBS. OBS is also aligned to Intels Quick Sync, an encryption technology that holds a candle to x264, in terms of speed, quality and compression ratio. Quick Sync plays a pivotal role in swifter, more effective video processing and buffering, and is licensed under GPLv2.

Key Features

OBS boasts of custom transitions that let you toggle among several scenes while maintaining superior quality in live video and audio captures and blends. It comes equipped with an instinctual audio mixer featuring per-source filters, including noise gate, noise suppression and gain. OBS also allows lucidity between a variety of profiles and a settings panel that allows for the lightning-fast configuration of broadcasts and recordings. The appearance and personalization attributes are composed of filters, colour correction, chroma keying, light and dark themes and more. All in all, OBS is convenient and powerful.

FFSplit

FFSplit is a lightweight freeware live video streaming software that allows you to record activities ensuing on your desktop in various high-quality video formats. Then, once the sequence is saved, FFSplit lets you upload it onto social media platforms and websites of your choice using a streaming software. Alternatively, if you’re an aspiring entrepreneur, think of linking FFSplit to a platform of your own, using Streamhash. This will give you a distinct virtual identity, without having to rely on third-party video platforms like YouTube to drive your growth.

Key Features

FFSplit offers unique features, some of which are hotkeys, webcam functionalities and overlays to stitch your videos together in a more precise, professional and engaging manner. The FFSplit development community is growing, with users helping to augment the interface, enhance features and improve the programme.

XSplit

XSplit is a minimalistic, yet effective live streaming tool that fuels video streams and archived recordings. It specialises in creating uber-luxe, immersive content that meshes with video games. Essentially split into two verticals, XSplits broadcasting arm, XSplit Broadcaster goes hand in hand with its gaming arm, XSplit Gamecaster. Gamecaster helps users record the console games on their screens.

Key Features

XSplits streaming and gaming solutions are compatible with a host of capture card brands, such as Elgato, AverMedia, Hauppauge and Magewell. The platform also provides a plethora of webcam options that let you add, resize and reposition your camera, regardless of which XSplit feature you are using. The Chroma Key function augments a broadcast by lending it a green screen transparency effect. Professional production features and multimedia sources underpin XSplit Broadcaster, letting users add an assortment of multimedia, including videos, music and guests who have connected via Skype. XSplits superlative audio features offer enhanced sound quality. Custom plugins are fed into XSplit through its plugin store. The plugins featured let users personalise their stream with baubles like donation alerts and music requests. And if theres something you want that isnt featured in the store, XSplit lets you build it yourself. In addition, editing videos are easier with XSplit, allowing users to tweak videos easily with the inbuilt editing tool. XSplit beats other platforms when it comes to keeping up with followers on a spectrum of networks. Apart from its own chat function, it also enables users to stream to Facebook and Twitter directly.

Wirecast

Wirecast is a streaming tool designed to let you capture an infinite number of content pieces, across cameras, desktops and web feed. Wirecasts media comes with a certain sheen, thanks to its myriad editing features, and the platform is used across sectors like entertainment, sports, worship, education and gaming.

Key Features

Wirecast lets you add animated titles, transitions and lower thirds to video content. Plus, with its capacity to support multi-format coding, it marries streaming services with CDNs like Periscope and Facebook Live. The platform also offers users a feature to produce and automate playlists, even during a live run. It does this by altering the duration of each frame, to match the music with the video. Wirecast also extends this feature to capture highlights for replays following a live session. Twin this with Streamhash, and youll have a special product. Streamhash will augment the features offered by Wirecast, with its unique dual server, customisation options and immersive display.

Airparrot 2

Airparrot 2 is a wireless beaming software that sends a screen or media files to logged in recipients. The platform detects users who have tapped into your network and employs Quick Connect to link to any device powered by Reflector 2. Airparrot allows for the sharing of videos, audio and presentations, amongst other media.

Key Features

Airparrot is equipped to transmit content wirelessly to multiple receivers, across a variety of devices. The platform even allows you to beam audio and video around your own house to AirPlay-enabled devices or speakers. The content streamed by Airparrot is supplied through 5.1 surround sound, creating a cinematic experience in the comfort of ones home or office. For businesses, the most important feature that Airparrot provides is mirroring, which is possible by using a Reflector to mirror your screen on any other device. Airparrot enables compatibility among all devices. The application of AirParrot extends from pint-sized schools to multi-million dollar corporations.

With those five options, we think we’ve got you sorted to take your first step into live streaming. Your live streaming ecosystem is already ready and waiting. All you must do is tap it.

How Chinese Dating App Momo Witnesses Rapid Growth? Is It Because of Live Streaming?

How Chinese Dating App Momo Witnesses Rapid Growth? Is It Because of Live Streaming?

Who knew that a location-based relationship app in China, set up to let millennials find like-minded partners in their vicinity, would eventually end up raking in 80% of its revenue from live streaming? Nobody. But Momo, an app that lets members connect through social posts, live videos, chat windows, personal and video posts, has done just that.

The Momo Growth Story

Momo was started in 2011 in China, with an aim to unite people within the same geography. For instance, if you had the Momo app downloaded onto your phone, and you happened to be in a restaurant, café or park, you would be able to trace people nearby. It is more specific than your average Tinder, because it boasts a unique radius, ensuring that the matches you receive are virtually within walking distance of you. The company has demonstrated tremendous growth since last year, as chronicled in its annual report. Having grown by 524% in the first quarter of last year and then topping it off with an annual revenue hike of 313%, Momo is going places. But Momo hasnt always had it hunky dory. After its initial wave of popularity way back in early 2015, it witnessed a trough, a trend the company attributed to a slump in smartphone sales and a setback in software updates. It was with the onset of new business initiatives, like the introduction of live streaming software on its platform, that Momo regained its momentum.

The Role of Live Streaming in Momo’s Success

So, we have established that Momo is doing phenomenally well. But what was the turning point for this Chinese homegrown venture? In late 2015, the company added live streaming on its app, a feature that users lapped up from the get go.

Live streaming apps arent unusual in China, but it was even more relevant for Momo to integrate the service into its platform because it enabled users to virtually connect with others before arranging a physical meeting. Live streaming has brought in exorbitant revenues for Momo, adding up to $194. 8 million in the third quarter of 2016 alone. Today, live streaming is the largest revenue stream for the company, composing 80% of total revenues.

Many small firms today, are dabbling in live video streaming, thanks to economical platforms such as Streamhash. The good news is that you neednt overhaul your existing technology stack to introduce live streaming to your platform. You can purchase a readymade framework. Streamhash provides a turnkey technology that lets you do just that. Just plug and play, and youre ready to go in just two days.

Momo’s Monetisation Model:

Momo has established three primary revenue streams as part of its monetization model:

Membership Subscription:

Momos initial revenue approach revolved around paid membership subscriptions. Of course, anybody was free to use the app, but a membership unlocked exclusive benefits such as premium logos, refined search options, offers in the emoticon store, more features in a group chat and a window that allowed users to view the visitors that had visited their page of late. Today, the membership stands at $2 per month, which is further discounted, if a user chooses to lock in a higher tenure.

Sale of Digital Content:

In 2013, Momo started showcasing digital content, like value added services that nest within games, and business marketing services. In 2014, Momo started Dao Dian Tong, a feature through which ventures had the option of setting up accounts that users could follow, a bit like Twitter or Facebook.

Live Streaming:

We spoke earlier of how live streaming has become Momos key revenue driver. This is mainly because there has been a tremendous rise in paid users of the live video streaming service. The platform includes gifts that viewers can send to broadcasters, to catch their attention or as a token of gratitude. Then, Momo takes a small share of the worth of the gift and gives the rest to the broadcaster. By September 2016, the number of live streaming users had touched 1.3 million! Users employ the platform to project anything from beauty tutorials to music countdowns. Momo doesnt see the live video as purely a revenue play. Live video represents a new generation of netizens who use the internet as a creative outlet, as a medium of expression, and it is this growing trend that Momo intends to capitalize on, by turning existing users into users of live streams. It’s little wonder that a growing number of small and medium enterprises today are following suit, by employing live streaming platforms, the likes of Streamhash.

Mobile Game Revenue:

Momo lets you game your way into forming a new friendship. By adding a suite of games to their app, all developed in-house, the company saw a spike of 45% in revenue in the last quarter of 2016.

Momo’s Positioning and Marketing Strategy:

Momo has been inventive in the way that it has marketed itself since its birth, using simple, easy techniques to position the brand. In the summer of 2014, Momo launched a slew of outdoor advertising vehicles, from hoardings to street signages, to communicate its value proposition. The brand laid emphasis on its novelty. It also resorted to newspaper advertising to promote itself as a social media app. But what it did in the merchandising space was a masterstroke. Momo penetrated retail spaces and stuck badges over displays for toothpaste, detergent, and other household items. Their intention was to ingrain the brand in the minds of consumers.

Building Your Own Momo:

Businesses like Momo are composed of intricate layers of technology, constituting a fair share of the companys total expenses. Regardless of the industry that you are in, there are a few leaves you can take out of Momos entrepreneurial book, to make your business successful.

Integrate Live Streaming:

Live streaming, for one, has served as a fantastic growth engine for the company, proving that users are drawn by the power of video and that a friendly face can make all the difference. Even if you start out small, tools like Streamhash can help you gather users quickly.

Use Subliminal Advertising:

Momo has also displayed great success in employing subliminal advertising tools, by reaching the user in unlikely places like the grocery store, or the post box. If youre contemplating how to market your brand, a combination of these tools, as well as social media promotion, is an ideal starting point.

Video and novel marketing techniques can steer a business towards new horizons. Try the Momo approach in your business!