Live Streaming — A Game-Changer For Marketers

Live Streaming — A Game-Changer For Marketers

Live streaming is no longer a novelty for marketers. With real-time videos becoming prominent among social media users, we have seen a significant leap in the way businesses usually interact with their target audiences these days. Live video, as a part of the video marketing strategy, is becoming popular, and it is going to stay as a trend in 2020, as well. 

Did you know that online viewers spend 3X more time watching a Facebook live video as compared to other types of videos? The concept of live streaming is evolving and the number of brands using it to strengthen their relationships with the customers is increasing, too.

Live streaming is gradually taking a leading place as one of the most powerful marketing tools for individuals and businesses. With its rising significance, questions like how to build a live streaming website, how much it takes to stream live videos, etc. have become some prominent undertakings among the businesses these days. 

Live videos can either make or break your marketing campaigns; it’s a fact that all marketers agree with. However, you must be thoughtful to show your audience the real side of your business and offer something of great value. Live streaming can bring in more leads, conversions, and overall ROI. If you are looking for ins and outs of how to start a live streaming business, you should focus on the utility of live streaming first. 

Why Live Videos For Marketing?

Businesses can stream live videos over multiple social media channels like Facebook, Instagram, and YouTube, at the same time. They can also use this opportunity to sell their products by allowing viewers to purchase products directly with just a button click while watching the live videos. Let’s take a closer look at what else makes live streaming a popular marketing tool. 

No Investment Required

One of the biggest advantages of live video streaming is it’s available to anybody with a very little investment. Compared to earlier days, when live streaming setups were expensive affairs and were accessible only to the rich brands, we now have some much cheaper alternatives for everyone. The technologies we possess today to eliminate most of the expensive requirements and it has become easier for anyone to adopt live streaming in their marketing mix. 

Brands can now bypass traditional live streaming methods and reach directly to their customers with live streaming through popular social media channels. However, if the brands seek a better professional solution than social media streaming, they can also create a live streaming website of their own with some minimal investment. There are tons of affordable live streaming solutions available in the market. Having a dedicated live streaming website helps indeed, as it not only opens up the immense opportunities but also gives greater control over the brand message they want to deliver. 

The Emergence of New Business Models and Sales Channels

Brands now are shifting on influencer marketing to attract audiences and sell their products. Brands are approaching influencers with a large social following and paying them for doing sponsored streams. For instance, a fashion brand can recruit fashion bloggers for a campaign that includes live streaming of their fashion shows. Besides, these bloggers can put product links on the live screen and let viewers purchase the outfits shown in the show instantly. With the rising popularity and adoption of live streaming by the brands, new business models and many such effective sales channels are emerging.

Possibilities For Brands to Create New Expanded Experiences

Live streaming brings new business opportunities for brands. They can create a more integrated brand experience for customers where an immediate channel of communication will make sure the messages flow seamlessly in both directions. For instance, sports brands can sell their products to fans who are not physically present at a game but watching the same through live streaming. 

What Does It Mean For Marketers?

As it becomes competitive for brands to win customers on social media, combining both social media campaigns and paid promotions can offer an enhanced level of engagement with the audience. Live video streaming combines all of these elements into a new kind of medium with endless possibilities. By putting the capabilities of live TV into everyone’s hands, brands can deliver trust factors in a way we have not yet seen. However, we are still in the early days of adoption and are just starting to visualize the possibilities. 

Power of Live Streaming For Marketers and Brands

You already know that live streaming helps brands connect with their audience more realistically. It also allows the audience to participate in a brand’s storytelling. No matter if you are a video content creator or a business, you can leverage the benefits of live streaming and deliver your brand message to the prospects in innovative ways. Let’s see different ways you can use to leverage live streaming for your brand-

Engaging Content

Live videos are a great alternative to static visual content. Over 80% of online viewers would watch live videos than exploring other types of content. As video content is visually appealing and easier to grasp, viewers can connect with the real-time content better than any other form of content. Live video streaming offers a sense of real-time connection, which is even engaging than other content types. Allowing businesses to establish their web presence and narrate brand stories in real-time, live streaming can produce some faster results.   

Better Reach

There is no doubt live streaming helps to reach out to millions of global users by just a click of a button. Using live stream, brands can broadcast their events to a wider audience, and utilize this opportunity to increase brand awareness among the new audiences as well. The ability to get in touch with as many people as possible without any physical or geographical restrictions is a true power of marketing in hands.  

Enhance Customer Relationships

Live streaming ensures enhanced customer relations as they can interact with brands in real-time leading to trust and loyalty. Unlike pre-recorded videos, live videos connect with your audience in a more personal way, paving a seamless channel of communication to interact with the brands. Unrehearsed live video gives a more realistic touch to the brand messages and therefore, making it even trustworthy and relatable. It gives out a sense of value and transparency among the audience. The more customers brands, the more they are likely to undertake some business and recommended the brand to others as well. 

Reinforce Brand Value

Treat live streaming as any other marketing medium. What message do you want to convey to your audience? What should be the takeaway for our audience? Use your live streams to make a good impression, show the audience your personality, without just making a big sales pitch.

Different Ways To Use Live Streaming For Video Marketing

Whether you are using social media live streaming, or wondering how to set up live streaming videos from your official website, there are easier ways to undertake both kinds of plans. Irrespective of the platform you choose, you can conduct various kinds of live events to attract more and more audience to your live streams. Let’s look into different ways your business can utilize live streaming to engage with the target customers.

Host Webinars

Leveraging the power of live streaming for educational purposes can be a powerful idea. For example, a live demo on how to use a product or service can be a very honest live presentation of skills. A live demo is a practical and trustworthy solution to offer valuable information. Take this opportunity to offer knowledge while your brand builds authority in a particular field. You can even build a good part of your business around hosting webinars. 

Q & A Sessions

Host live Q&A sessions to let your viewers ask questions about your brand, product, and different services. Utilize the opportunity to have real-time conversations with your audience and dig deep into your opinions about the brand. Interaction with your audience shows that your brand supports transparency, which has a positive influence on embedding trust factors.

Try to address each question individually by mentioning usernames, as it helps to build a personal relationship with your audience. You must encourage your viewers to ask questions and put comments even if your live stream isn’t a Q&A session. These sessions hold the potential to build a strong community around your brand. 

For example, Humana broadcasted a live session with chef Nino answering to the questions of viewers while cooking.

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Behind the Scenes Look

Broadcasting behind the scenes is a great way to get a little personal with your audience. Live stream an event, a tour of your office, and show your audience how you make your products. Even the most routine business activity might be very interesting to people who see it for the first time. 

Live streaming a business victory or a celebration is another great way to share your company culture and let your viewers feel being a part of it. You can also utilize this opportunity to offer an exclusive sneak peek of your new product development status. The insights offered through such live sessions can build a special connection with your audience and can potentially attract many viewers.  

Collaborate With Influencers

Collaborating with popular influencers can have a significant impact on expanding your reach. Choose influencers who have a large following on their social media platforms and websites, and can provide some expertise in a particular area. You can invite influencers to be part of your live stream, be a guest on your live broadcasts, or you can also give them some creative freedom to create their own live sessions promoting your brand. 

Alternatively, you can also allow them to take your over live sessions for a period of time and allow them to post live content directly to your page. As opposed to a produced video, live streaming is an easy, honest, and unrehearsed way of reaching out to your viewers. 

When you collaborate with influencers, it must align well with your brand and be organic to your viewers. Make sure you do thorough research on your personality of choice, consider their primary demographic, hashtags they use, and overall reputation. The interest and values of the influencer’s audience must also align with your brand’s message and values, making it easy to gain their attention. This type of partnership with popular influencers improves discovery and expand the reach. 

Use Live Streams for Sales

Using live broadcasts for real-time sales can create a sense of urgency to buy especially if you are offering discounts exclusively for your online viewers. Set up a live broadcast displaying your special products or services, and offer a link to buy it instantly. Keep in mind that some live chats do not allow links, so you may need to get more creative. Alternatively, you can also create your own live streaming website using a decent live streaming software solution, and get better control on putting links and promoting your products even effortlessly. 

Run Contests

Running contests on your live streams has great potential to increase the reach of your live broadcast. To improve the reach, you can ask your viewers to share a link of your live stream as a part of the entry requirement to the contest. This way your viewers become an additional marketing channel. 

You can also use the contest entry requirements to expand your email list by capturing email addresses using a Signup form. Conducting contests via live streams can keep your audience engaged and you can use the platform to announce the results as well. Make sure you announce it early to increase the participation of your audience.

For example, Wingstop launched the world’s first live auction on periscope and announced it in advance in their Twitter account.

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Live Stream Big Events

Nowadays it is customary for a large enterprise to live-stream large events and product launches. A live launch can help your products and services stand out and create a lot of buzz and traffic around it. Consider going live with your product launch, important events, keynote presentations, demos, etc. Build up the hype around large events in advance so that your viewers have the chance to share the news till the big day. 

Conduct Live Interviews

Live interviews can act as an amazing traffic source as you are addressing not just your audience but another person’s audience as well. Setting up interviews with big names in the industry can give you instant recognition and authority in your niche. This further builds trust among your viewers. As mentioned earlier, you can also interview influencers who are from the same niche to capture a wider audience. For example, Benefit Cosmetics went live with makeup master José Rivera with 13k viewers and good engagement. 

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Live Stream Fun Activities

Your live broadcast need not be formal content always. To change it up a bit, try broadcasting fun activities like team actions, a humorous live, DIY crafts, or anything that your audience will find interesting. For example, Twitter live-streamed holiday-themed sessions with DIY crafts, cocktail mixing, and holiday planning tips by collaborating with top influencers. 

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Reveal Product Announcements

This is another significant strategy that works better when you have an audience, but it can be highly effective if done right otherwise too. Your viewers will love to be a part of the exclusive group that gets first access to big reveals and launches. Give them that privilege by live streaming product announcements or any similar events. Reveal big news on a live stream to people who tune in before anyone else.

Reuse Live Streams

Once you have a whole library of great content for viewing and reuse, reuse your live stream to promote it further. Create promotional videos, highlight videos, optimize uploaded VOD streams for search engines, and do a lot with your saved content even after the live broadcast is over. 

Best Practices To Succeed With Live Broadcasts

You have some ideas and a professional live streaming solution; you are all set to utilize the power of live streaming for your business. Here are some live streaming tips and best practices to help you come off professional and engaging with the first video itself. 

Set Your Goals

What do you want to accomplish with live streaming, reach a global audience, highlight product features, increased brand awareness, or grow your audience? Your goals help to determine what type of live experience to create. Create new customer experiences; offer branded moments, live stream product launches, live events, or customer education. In short, set your goals and decide what you are going to show. If you are not interested in your content, chances are your audience won’t be either.

Plan, Test, and Promote

While live video streaming happens in real, it is not wrong to plan ahead. You can and you must plan in advance. Be sure to script responses to possible scenarios that can arise, plot out key moments, and decide in advance the messages to convey. For example, if you are doing Q&A sessions, prepare responses and have a team ready to moderate comments. Before you go live, test in advance and make sure the camera is steady and the voice is clear. 

It is also important to promote your live sessions in advance to keep your audience tuned in. Start by announcing about your live broadcast on your website and social media channels to build anticipation. 

Welcome New Viewers

When you start live streaming, welcome all your viewers to the live session. This way you establish a personal relationship with them instantly. Also, make sure you welcome new viewers. However, it is not actually practical when you have thousands of viewers. You can also group names together so that it is easy to recognize a large number of people at once. 

Address Viewers by Names

People love being called by their names, especially during live streaming. Hearing their username called out while watching a live broadcast helps feel recognized and instantly connect with the brand. 

Look at the Camera

Similar to pre-recorded videos where you have to look at the camera, live streaming also demands the same. Looking at the camera is equivalent to making eye contact with your viewers. Just because you can’t see your audience, doesn’t mean that you shouldn’t look at them. This counts a lot when it comes to live streaming, as viewers might be offended if you don’t face them all the time. 

Keep a Check on the Environment

Pick a good place with ample lighting and less noise when you go live. This is very important to the overall quality of the stream. Even a bad camera can look good to an extent with good lighting. Try hosting your videos during the daytime, preferably with light background behind you. While natural lighting is the best lighting you can get, you can also buy lights if you have to shoot videos in a dark room. 

Choose the Right Platform

Selecting the right platform for your live streaming significantly affects the results you will achieve. If you take social networks, YouTube has over 3 billion searches a month and it is the second-largest search engine after Google. Facebook is already on the race to become a pioneer in this sector. On the other hand, Periscope is devoted to live broadcasts, which makes it easy for your Twitter audience to follow your live sessions. 

So which one you must choose? The answer depends on your business goals and preferences of your audience. While Facebook Live offers options for more viewers, popups on their feed often distract them. Alternatively, you can also create a live streaming website to gain much control over your live videos. 

How To Make Money Using a Live Streaming App?

We have discussed how live streaming can help with marketing campaigns and assist your brand to grow. Once you are well acquainted with how to create a live streaming website the next thing is to understand is how to monetize your live streams. Next, let’s look into some direct ways to use live videos to make money. 

Pay-Per-View

The pay-per-view allows your viewers to unlock access to your individual live streams for a fee. This works great if the content is unique. If you are using custom live video streaming software to create your website, it’s more likely you will find an option to integrate pay-per-view model to start earning from your live streams. This model works best for streaming webinars, tutorials, sports events, and other events where people don’t mind purchasing tickets.  

Subscriptions

Just like a pay-per-view model, subscriptions give access to all the streams at once for a specific period, instead of paying separately for each live session. Subscriptions can be quarterly, monthly, or yearly basis. You can also take advantage of the built-in subscription features that many custom video streaming software solutions offer. Besides access to live videos, monthly subscriptions can include other benefits for viewers like special badges, ability to chat and enjoy ad-free live streams. 

Run Ads

Another great way to earn money using your live streaming app is by running advertisements. If you join the right live streaming platform in social networks, you can make money from ads as many businesses are still relying upon advertising bucks.

For example, Facebook live ads have benefits for both marketers running the ad campaigns and live streamers allow the ads to be shown during their broadcast. If you use live streaming software to broadcast live sessions, you can run ads in your live streams and it can be pre-roll, mid-roll, display ads, or overlay ads.

To exercise more control over the advertisements displayed during your streams you need to get into depths of how to make your own live streaming website. However, it not the best idea to have ads as the only monetization channels during live streaming.

Brand Collaborations and Sponsorships

Brand deals and sponsorships are another great way to make money using live streaming app. It works well when you have a recognizable name for yourself in the industry as brands will reach out to you with deals. If they don’t, you have to reach out to engage with businesses for sponsorships. Either way, you can make money streaming through banners ads, sponsored content, and more. While sponsoring content make sure it doesn’t appear as a sellout. 

Affiliate Programs

A membership in affiliate programs will help you earn commissions every time a viewer clicks on your affiliate links and makes a purchase. Affiliate sales are not just limited to links; it can be even a coupon code that you are promoting. You can place the link or coupon code anywhere in your live stream description. While participating in affiliate programs, make sure to keep your content and the product or services you promote is relevant to the content you stream to make money using live streaming app.

Conclusion

Live streaming is a major shift in the way customers interact with business and each other., People are becoming more comfortable in getting on camera and engaging with others. This is also a great opportunity for businesses to market themselves and remain at the top of the industry. Create a plan now to include live streaming in your business marketing strategy. Capitalize on live streaming while it is still in its early development stage before all the big players gain the possible and it becomes harder to get into. If you want any assistance in creating a live streaming website, get in touch with us. We would like to help you out. 

Next Big Thing In Video Streaming Platform. Understand The Live Sports Event Trends

Next Big Thing In Video Streaming Platform. Understand The Live Sports Event Trends

Live video streaming isn’t new, but thanks to apps like Periscope, YouTube, Facebook, and Instagram, you no longer need a complicated stack of technologies to access it for day-to-day life. A smartphone and a good internet connection is all you need to stream a live video feed on these social media platforms. 

However, video streaming is not just a fun activity; it has a plethora of potentials from a business point of view, too. The sphere of video streaming is evolving with each day marking something new and unique. Whether it is social media, live product launch events, or live streaming of music concerts, we have seen an array of applications until now. So what’s the next big thing in the live streaming industry?

It has to be sports!

The MO of attending live sports events has changed dramatically over the recent few years, and with the advent of online sports streaming, it is just a matter of few clicks to get instant access to live sports events. Similar to in-stadium experiences, event organizers are devising dedicated strategies for engaging fans on live-streaming platforms, too.

According to NBC, over 6.5 billion sporting events were streamed live through OTT in 2018. However, the scene for live streaming through OTT was not this common until the last couple of years. Major sports leagues were holding out, forcing viewers to remain wired to their cable subscriptions. 

The tides are changing and a big wave is coming for live streaming sports in the years ahead. Increasingly, sports enthusiasts will expect to watch their favorite sports events whenever and wherever they want. With 5G’s rolling out soon, both sports broadcasters and viewers will have new experiences to create and enjoy the content. If you want to learn about the significance of starting sport live streaming, you are in the right place.

Let’s understand the live sports trends, their impact in the industry and how to explore excellent business opportunities it has to offer. 

Value of Video Potential in 2019

Video continues to be the most effective element in marketing strategies for a good reason. People find videos more entertaining, engaging, and memorable. Hence, they are more popular compared to other types of content on the internet. Videos offer a sense of storytelling and if you want to increase conversion, video marketing is the best way to go for it. 

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Source: filmora.wondershare.com

Let’s explore some more valuable statistics to prove the power of using video in increasing brand awareness. 

  • Videos attract 300% more traffic and help to nurture leads.
  • A website is 50 times more likely to make it to the front page of Google if it includes videos. 
  • Including a video on your landing page can boost your conversion rate by at least 80%
  • Over 50% of customers check out the product or service videos before visiting a store. 
  • Videos have the capability to improve organic search on a website by 157%. 
  • 25% of brands publish videos every week. 

Different Types of Videos Every Business Must Have to Thrive 

There are different types of videos you can create for your business. From how-to videos to explainers, Q & A, and case studies – the options are practically endless. Additionally, for every type of video you want to create, there are different styles you can approach it from different orientations. Here are some of the video types you must include meeting the different needs of your customers. 

Explainer Videos

Explainer videos work great if you want to educate your customers about your products and services, and illustrate why they need it. Product explainer videos are a useful for explaining the working of complicated products or services and enhancing positive brand awareness. They are a high-level outlook on how particular products or services solve a customer issue. These videos have the potential to be shareable content assets, so aim to make them more engaging by connecting with viewers on a deeper level. 

Teaser Videos

If you want to create brand awareness, increase traffic to a specific landing page, and generate leads, focus on creating teaser or highlight videos. Most businesses follow text-based content marketing to achieve the above-discussed elements. However, if you are into video marketing, create fun videos to promote more downloads. This works great for big events and conferences. When finding new content for videos, consider highlighting the bigger story you can pack in these. 

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Leadership Videos

Leadership videos are great to build thought leadership within your business or industry. It helps to establish a human connection and to share a unique perspective to build trust and user following. Leadership videos must be authentic and should focus on a specific point. Sharing the experience of professionals and starting a conversation with your target audience is the key. 

Webinars

Webinars are good to educate potential customers about products and about the issues that exist in the industry. When planning new webinars, think about how to repurpose the old videos you have. Design your webinar in such a way that bite-sized video clips can be included in that. 

Live Streaming Video Business Opportunities

Live streaming hasn’t been with us for long, but it is quickly gaining significance and attention among people and brands who are looking for innovative ways to deliver content to the audience. Live streaming is a powerful channel to deliver content to your viewers if you are planning about starting a sports business. As with any other marketing channels, it comes with its own challenges. However, the challenges offered by live streaming dominates the benefits it offers. Besides the benefits, live streaming offers a sense of excitement for viewers. It makes the audience feel exclusive and inclusive at the same time.

Viewers Consume Videos on Your Time

The biggest advantage of live streaming for businesses is that the audience consumes content on your time, not on their time. This implies that you are engaging with the audience who care about your brand and find your video content extremely beneficial. You are automatically targeting content at an audience that is more likely to follow and convert. No other tool is capable of achieving what live streaming does. 

Reach Highly Targeted Niches

As already said, viewing a live stream needs more commitment from your followers just because they have to tune in on your time regardless of whether it’s the right time for you. This helps to keep the unrelated audiences away and reach a highly targeted audience without any additional efforts. 

Takes Less Time to Implement

Implementing live stream takes less time as it just takes a button click. Unlike traditional video production like vlogs or shows, it exactly takes 5 minutes to create a 5-minute video. That’s it. However, if you are not using social media platforms to live steam, it takes a one-time effort to make a video sharing website and you will be ready to live stream anytime, anywhere. 

Grow Your Audience

Maybe the best thing about live streaming is that, you can grow your audience surpassing the geographical limits. The larger your audience is; the more chance you get to convert them into customers. If you want to implement live streaming solution for sports, it will help to expand your follower base considerably. 

Real-Time Engagement

One of the major reasons why live streaming is continuously making an impact on marketing is due to its ability to offer real-time user engagement and join direct communication with the influencer. Whenever you see a pre-reordered video, you are viewing the work of the past. However, live streaming facilitates real-time engagement benefits for users as it happens in the now. Not just real-time engagement, it also provides the opportunity to offer Q&A sessions, live support, and a lot more. You can effectively convey your brand’s story in real-time. 

Ability To Repurpose Content

Though this point applies to any type of content, live videos can also be easily converted to other types of content such as a published video transcript on your website or as a reproduced video on YouTube. The options are limitless. Whatever is the case, it is always recommended to repurpose content for a broader reach of your brand message. 

A Great Way To Cultivate Trust

Live streaming is surprisingly beneficial to create a close bond with your target audience. As you will be talking with your viewers in the most natural and real way, they feel as if they are being part of authentic interaction. Yes! Even authentic than pre-recorded and edited videos, which are well scripted. Businesses can increase trustworthiness with the help of live streaming, which leads to a great influence across the social space and helps in better conversion when promoting products and services. This will also have a direct impact on customer retention and loyalty, allowing the delivery of high-quality content immediately.

Facilitates High-Quality Content Delivery

Considering the nature of live streaming videos in general, it helps businesses to deliver the best quality content to their viewers in a convenient way. Be it news, product releases, business events, live streams bring them to the attention of followers instantaneously. Brands can also run product promotions through live streaming and offer exclusive access to viewers for a limited time- a very effective way to increase conversions and revenue. The sense of urgency created by live streaming makes it compelling to watch, making it ideal for the flash sales of products and services. 

Plenty of Opportunities For Monetization

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Source: streamingvideoprovider.com

For businesses that focus on generating income from websites and social channels, live streaming unveils some great monetization opportunities to monetize live sports events

Some of the best strategies to monetize live streaming are as follows.

– Charging viewers for exclusive access to webinars

-Offering paid product reviews and getting sponsorships

-Driving traffic to your existing website or affiliate offer

-Insert Ads in the live streaming broadcast

-Selling your own products

-Selling the entire broadcast to other publishers.

Better Brand Exposure

Live streaming solution for sports is not just about highlighting your brand in front of your potential customers; you actually get a chance to educate your audience about your brand and the services you offer. This manages to bring some amazing opportunities that can be very rewarding at the end. It helps to promote your business like never before with an outcome much appreciated.  

Why Video Streaming is Important

Video streaming services have changed the way people consume sports events and it is for the better. Here are some of the benefits of video streaming.

Instant Playback

Whether it is sports videos or any other videos in general, video streaming allows instant playback. Compared to the old days when people had to tune to into TV alone to watch shows and sports events, online streaming makes the content available in real-time and can be accessed by viewers regardless of their location. 

Cheap

Given that there is no additional cost involved when choosing the delivery medium, videos can be cheaply distributed over the web. Even if some exclusive videos are offered for a price, it is much cheaper when compared to the other entertainment channels. Learning how to stream sports online can be of great significance as it is one of the affordable marketing tools. 

More Options To Explore

With video-on-demand platforms like YouTube, Netflix, and Hulu, today’s audience has a broad range of options when it comes to the choice of online video content. Earlier if you wanted to watch the shows, you had to purchase or buy DVDs. It was required to watch what you have rented or purchased completely but now it is very easy to preview a show and decide whether to watch it or not, without having to pay extra costs. If you looking for how to start a sports website, ensure that incorporate similar features to make it easier for viewers to choose content. 

Make Event Coverage Easier

These days, social media platforms like Instagram or Facebook is used to live stream, as it is easy for brands to broadcast their events without having to pay anything extra. This very significant technology helps to make event coverages easier than ever. You can also start a sports business online to make event coverages easier. 

Discourages Content Piracy

The creative video industry has been suffering from piracy issues for a very long time. Many new solutions to combat piracy issues are enforced by brands, but affordability was always a problem. However, online video streaming makes entertainment very convenient and affordable. For the same reason, viewers prefer to subscribe to video streaming websites than watching pirated copies of videos and media. Hence if you are looking for different ways on how to start a sports website, now is the right time as the industry is thriving. 

What You Need To Know About OTT Networks

Over the top or OTT is the term used for the delivery of TV and film content via the internet. Traditionally viewers were required to subscribe to a traditional cable network to watch favorite shows and movies at home. However, with the emergence of OTT platforms like YouTube, and Netflix, it changed how people consume entertainment. 

Popular video streaming services made it possible to deliver video service over the top of the Internet rather than through expensive broadcasters and telecom providers. That is why it is significant to create a website like YouTube, Netflix, ESPN, or Twitch if you are into content production or event organization. 

How Do OTT Platforms Deliver Content to Viewers?

In general, OTT platforms use an online video platform or back-end, which typically handles all the media, subscriptions, users, security and rights, etc. of the platform. The back-end is what communicates with different customer devices. The most common hardware devices used for the stream are streaming boxes or TV followed by smart TVs and internet-connected gaming consoles. 

There are several development challenges involved to deliver your content to every device because each device comes with its own development stacks to create apps. A good video-sharing CMS will help to run your own video blog and it comes with additional features like SEO optimization, inbuilt security, tracking system, and a lot more. 

What are the Biggest OTT Opportunities?

With video streaming services on the rise globally, OTT technology has immense potential with brands like YouTube and Netflix expanding internationally. Beyond global adoption rates, major opportunities exist in both entertainment and non-entertainment markets. Recent surveys show that over 50% of OTT subscribers pay for educational content in the form of instructional streaming platforms. Streams that focus on health-based content and children’s programming hold a lot of potentials. 

OTT platforms must also consider the advantages of tired monetization. Even though most OTT solutions are subscription-based, over 20% of subscribers also made in-app purchases last year. If you plan to start a sports business online, casting a couple of monetization methods can help your OTT solution to grow in the years ahead. 

With that said, as the OTT sector has moved towards live programming, sports have also become an increasingly significant part of it. The arrival of online video content without the addition of sports was a big thing several years ago. However, today we are seeing the insertion of sports into the mix by major OTT providers. With cloud-based live sports streaming software now capable of handling live content day in and out, there is an increasing amount of interest shown in carrying live events. We are currently seeing the growing trends for sports brands to go OTT themselves to reach their audience is also being a clear indicator of changing TV viewing habits. 

For example, Formula One has revealed its own OTT service will expand to eight new territories in 2019. 

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When it comes to established OTT players, while Netflix denies taking any interest, Amazon is rapidly becoming a major force in sports. This itself is showing the NFL’s Thursday Night Football on both Prime and its Twitch subsidiary. Twitch is already a leader in the broadcast of game live streaming and eSports competitions. 

If you are thinking about how to make a sports streaming website, now is the right time to enter the market with your sports streaming platform. The opportunity has never been greater with cloud-based technology helping sports brands and organizations to launch new OTT services directly targeting customers at a greater speed and much lower cost than just a few years ago. 

E-sport Trends in the Video Streaming Industry

A new era of sports viewing is here and sports media companies are focused on delivering what customers really want- High quality and a reliable live stream of their favorite sports events. If you want to learn about how to stream sports online, understanding top industry trends can help. 

Let’s see some of the current e-sports trends in the video streaming market. 

Viewers Willing to Pay for Streaming

Sports fans are ready to spend money on a sport-streaming website than watching it on TV networks. On average, fans are ready to pay around $23 per month for unlimited access to live sports on any platform. With that said, the majority of sports fans prefer interactive content that offers the ability to chat with other fans while watching live sports. 

More Focus on Latency

Earlier, the negative effects of latency used to affect the quality of live streams. Imagine you are watching a major game online and there is a lag in audio and video synchronization, which will ruin the whole viewing experience. Even as online streaming continues to grow in popularity, there are cases of broadcast feeds arriving a couple of seconds before the online feeds which are becoming a great problem. For the same reason, solving latency issues is one of the hit industry trends for 2019. Many digital media brands use the best sports streaming software integrated with CDN to offer a great viewing experience to the audience without any lags. 

Solving Piracy Issues

While the shift to OTT is great, it also increases the danger of piracy. Researches shows over 50 unique illegal streamers were active during the UEFA Champions League knockout stages. Brands are increasingly becoming aware of the piracy threats and started to offer security features to streamers. In the coming years, we will see active collaboration between content owners and content protection technology brands to maintain the value of sports content by combating piracy threats. 

Live Interviews With Athletes 

Sport streaming websites facilitate real-time communication with sportsmen and women to increase fan engagement at sports events. An opportunity to meet their favorite sports star is enough to encourage most fans to attend more games and tournaments. Live experiences or being in the moment is just as significant as engaging with the game itself. If you are thinking about starting a sports business, ensure you incorporate live sessions with popular sports stars. 

Conclusion

It’s encouraging to see how technology is influencing live streaming space as more platforms enter the industry. OTT grows in popularity among audiences, and brands are seeking innovative ways to ensure that regulatory measures are being met. However, what it ultimately comes down to is the ability to deliver the best possible experience to viewers. A professional live sports streaming software can help you deliver top-quality streaming services to your audience. 

If you are a sports enthusiast wishing to build your own sports live stream setup, contact us for robust live sports streaming services with custom application development.

Things to Consider When Selecting a Live Streaming Platform

Things to Consider When Selecting a Live Streaming Platform

A live streaming platform can bind a well-crafted communication toolkit together, lending essential threads to a promotional quiver. It’s crucial that you take your time picking a live streaming technology that fits your needs; each offering in the market comes with a unique combination of facets and it is important that you align your objectives to the features offered by your framework. Selecting a superior technology can be a complex, long-drawn process if you don’t have the right resources at your fingertips. This guide gives you a much-needed insight into the world of live streaming technologies. Here, we highlight factors you should consider while making your decision.

Factor 1. The Right Fit:

A live video streaming platform can vastly augment your communication strategy, lending innovation and value to your engagement approach. Live streaming is a versatile tool that can fit just about any business or scenario. The advent of turnkey frameworks like StreamNow has only catalyzed the adoption of live streaming as a mainstream communication technique. Here’s how live streaming is included across segments.

Corporate Organisations

For a corporate organization, a live streaming software can serve a variety of needs, whether for training, virtual meetings, shareholder gatherings, product launches or even press releases. Live streams are especially relevant if a company’s geographical presence is fragmented, in which case a broadcast can be accessed equally from across regions.

Government Organisations

Increasingly, government organizations and public departments are embracing live streaming in a bid to promote clear, transparent communication with stakeholders.

Educational Institutions

Universities, schools, and other educational institutions leverage live streaming platforms to facilitate live tours, exclusive talks, special lectures and other elements of interest.

Entertainers

Entertainers often shoulder tremendous costs in order to deliver a grand performance. There’s the venue, the lights, the seats, the stalls; oh, the list never ends. A live stream, on the other hand, requires zero capital. It doesn’t even require a stage. Entertainers and performers can use live broadcasts to showcase new shows or performances. This is a great way to offer fans a sneak peek of what is to come.

Webinars

Webinars are useful tools for communicating important information with stakeholders.  

Sports Events

Whether it’s a neighborhood sports event or a professional sports league, a live stream can connect fans to live matches without having to navigate logistics.

Places of Worship

Virtual worship is a wonderful thing, especially when you can’t be present for a service or sermon. Places of worship around the world have become faithful proponents of live streams.

Every segment has a unique need when it comes to live streaming; while places of worship may want to address a specific geographic diaspora, a business organization may want a rock-solid enterprise stream that supports users from all over the globe. Technologies like StreamNow can be customised to fit perfectly into a user’s portfolio.

Factor 2. The Content Delivery Network:

A content delivery network, or CDN, is an international network of servers that work together to supply video data evenly across the world. What this means is, if you’re watching a stream broadcast from Shanghai, sitting in New York, your device will source the stream from your nearest server. Conversely, your friend sitting in London will source the same stream locally. A CDN can augment speeds, reduce lags and maximise load sharing. CDNs are categorized under two umbrellas: Tier 1 and Tier 2. Tier 1 CDNs, as the name suggests, are superior in both performance and quality, because they are able to span the corners of the internet routing maze through peering. As a result, their reach is vaster.

Factor 3. Convenience:

Live streaming is a complicated, deeply technical process composed of multiple pre-programmed layers. Thus, it is imperative that you find a live streaming platform with a user-friendly interface, a handy administration panel, and brilliant customisation features. After all, the last thing you want to be doing in setting up your live streaming software is staring at a screen full of complicated coding. A well-designed live streaming platform will preserve its technology in its bottom-most layers, topping it with a seamless interface for marketers and entrepreneurs. If you’re wary about how well you’ll be able to adapt to a new technology, there’s no harm in opting for a free trial period. Established live streaming platforms come with a 30-day trial window.

Factor 4. Fluidity and Integration:

If you have a product that is available across devices, it is important that you stitch your live stream into each of these platforms. Enter, the Application Programming Interface, or API. An API is a protocol that binds a service with several auxiliary technology pieces. A broadcaster API essentially means that you can build your live stream into a mobile, desktop, tablet or workflow.

Factor 5. Customer Service

Live streaming could become the backbone of your communication strategy and it is important that you are 100% in control of it at all times. In light of this, a service provider that offers customer service around the clock is gold, because you are insured against any untimely timeouts and downtimes. Not only this, the compatibility of technologies in your stack may prove to be a problem if you’re not careful and it is always a good idea to have support set up on speed dial. Also, pay close attention to the forms of customer service that a live streaming provider offers. Often, email interactions can be long-wound and slow, whereas a live stream could warrant intervention within seconds.

Make sure to put time and thought into selecting a live stream for your business. Pinlearn is a great solution that can be fluidly tailored to the needs of your organization. With the right framework, you’ll never have to compromise.

An Ultimate Buying Guide to Choose the Best Tripod for Live Streaming

An Ultimate Buying Guide to Choose the Best Tripod for Live Streaming

Live streaming can be a passion for a few people and in some cases, it can be their job. But whatever the situation is, live streaming equipment which includes tripod, camera, an encoder, and internet connection is must. So choosing the best tripod is a basic necessity for live streaming.

A tripod is a simple device required to hold the camera steadily. It has a set of legs and a head to give the balance as they are made for convenience and to make the live video streaming easier. For all intents and purposes, live video streaming can be hard without a tripod. The best way would be to use a tripod for your video projects for holding the camera and this should be the basic step.

Tripod can help shoot sharp images with best possible quality and a steady live video streaming. Tripod is an essential live video streaming equipment used for long exposures and for shooting in highly windy locations.

[bctt tweet=”An Ultimate Buying Guide to Choose the Best #Tripod for #LiveStreaming” username=”StreamHash”]

Live streaming Equipment:

For live video streaming, one requires a few types of equipments such as:

  1. Camera: A camera of a good quality and fully functional camcorder can help to get the job done and it should be easy to use. It should be able to broadcast the video through an internet connection. A camera can be selected based on the budget of the photographer as there are many models available in the market.
  2. Encoding Device: To convert the video input into a digital format, one needs an encoding device. The format should be played back on various devices. There are two options for an encoding device: hardware encoder or a computer with software encoder. The decision depends on the need. The computer with software encoder needs a capture device and an adapter that can go between the computer and the camera.
  3. Internet: Internet used for live broadcasting should of high-speed. Various options include Wi-Fi, a 4G network, Ethernet connection or a MiFi device which again depends on the location.
  4. Tripod: One needs a tripod for live streaming, as it enhances the quality of the video as it can hold the camera at a perfect place and results in prevention of blurry videos. A good tripod is essential for the best live video streaming. 

Types of Tripods:

There are two major kinds of tripods:

  • Camera Tripods
  • Video Tripods

Camera Tripods: Camera Tripods are basically made for still cameras. They consist of a ball head which allows the camera to move at any desired orientation and angle. This can be loosened and locked as required.

Video Camera Tripods: The video camera tripods are different compared to photography tripods as they are heavier and larger. They are made heavy so as to steady the high weights of video cameras. They are provided with a spreader to connect its legs so as to increase the stability.

If Tripod is of good quality, it lasts for more than 30 years if used in a proper way. Therefore, selecting the best tripod depends on the features. As a matter of fact, tripods can affect live streaming. There are lightweight tripods as they are made of carbon fibre which is a new advancement. They have got several advantages as they absorb and dampen the vibrations which make them easier to use in cold conditions. In case the user works on portraits, then aluminium type of tripods can be used with a supportive design. In this way, it can work smoothly with faster adjustments. All these aspects affect the final quality of the video.

Few tripod bestsellers are Gitzo series 4 (long); Manfrotto’s 536, 535; iFootage Wild Bull T7.

In a situation where weight and size do not matter, one can opt for a heavy-duty tripod. These are made of aluminium. Both cheap and expensive tripods are made of aluminium. Heavy duty tripods are also stable.

Spreader attaches the legs of tripod together which helps for adding stiffness. There are two kinds of spreaders.

  • Bottom-level spreaders: They stay still on the ground and offer better stability. In case of filming being done on flat surfaces, this tripod does not suit to the situation.
  • Mid-level spreaders: They are quite versatile, as they can be used on uneven surfaces also.

Twin-leg design is a recent feature developed for tripods, where each leg of this system is composed of two poles. Due to this, there is a higher level of stability and stiffness thereby minimizing vibrations when used in high windy situations or while moving the camera during a shoot.

Manfrotto MVT502AM is a twin leg mount model which is a best-seller and for heavy duty with a bottom spreader, one can opt for Vinten 3821-3 Pozi-Loc.

Many experts have realized that they can get good results by having a good tripod there by avoiding spending their valuable time on workshop to modify and edit the video. A stable tripod helps to capture extraordinary image quality thereby reducing the struggle of photographers.

Things to Consider Before Buying a Tripod:

  1. Quality of Tripod Legs: The rubber twist leg locks have to be flexible and they should be secured with extended legs that require a quick push of the thumb to lock them. Most preferably, the tripod should have four telescopic extenders with threaded grips so that setting up and stable shooting will be easier.
  2. Quality of Ball Heads: There needs to be one lever to tighten and loose for convenience, which means with just two turns, the lever can position the camera in the right position. The ball head should allow switching between portrait and landscape aspects. Selecting a high-quality tripod with good ball heads has a great impact on the quality of the videos.
  3. Quick and Easy Release: Cameras should be quickly and easily mounted on the tripod and when selecting the tripod, make sure you get a demonstration such that it is easy and quick to release the camera.
  4. Weight: The weight of the tripod depends on one’s choice and how much one can carry. It should be portable and steady and as well as light. Heavy tripods are convenient to use when shooting in strong winds. Lightweight carbon fibre tripods are convenient at normal shooting portfolios.
  5. Size: The size of the tripod should be selected based on the travel plans. A small tripod cannot withstand heavy winds and extreme weather conditions. In case the photographer is tall, they can opt for a tripod which can extend at the central column.
  6. Cost effectiveness: This is the most important thing to consider while buying a tripod. The durability, quality and the cost effectiveness are the major things to be looked in to.
  7. Speed: The tripod used to hold the camera should be fixed quickly without consuming much time so that the scenes that keep changing quickly can be captured. 

Use the Best Live Streaming Software with your Tripod: StreamNow

StreamNow is the best solution to start a live streaming business. StreamNow is one of the highly scalable live streaming software with various revenue channels which includes features to serve as an Ustream clone or Twitch. StreamNow can transmit live video and audio coverage for an event over the internet. It is available to the audience for free of cost or through payment on a monthly or per view basis.

A peer to peer comment or chat system available with StreamNow helps the user to discuss about the videos and can express their view or opinion. This can help the business to increase the brand value in a long run. The quality and continuous live streaming without any kind of technical issues made StreamNow a widely used software for live streaming.

A live streaming viewer or a user can easily follow each other. Even they will receive alerts when any of them update anything or do any activity like attending an event or going for a session. And for viewing a premium live streaming sessions, the user needs to subscribe. StreamNow has got various plans for subscription for its users. StreamNow has a robust and a dynamic admin panel which provides a wide range of features to the users. Such features include deleting videos, flagging or changing the social login configurations.

Some users may not be convenient with the subscription plans. In such a case, StreamNow gives them a feature called pay per view, where they can pay depending on the live streaming videos they watch. Search engine optimization (SEO) has an important role in digital marketing. StreamNow has implemented different strategies of SEO to get more quality visitors or traffic through an organic search. The payments are done easily by using PayPal across the world. Although, it has other convenient payment options too.

StreamNow is available as an app for Android and iOS for the users of streaming business. It helps users to sign up or login through various social media networks such as Google accounts, Facebook or Twitter.

StreamNow is a live streaming platform and a live streaming service for any business which can generate billions of dollars profit every year. This can happen through live streaming ads alone. The platform has a readymade turnkey solution which can launch live streaming solutions. The business can launch their own live streaming videos and get the users subscribed for the same. StreamNow has various social features which makes it the best live streaming solution.

If you have any doubts or concerns, feel free to drop a line or two in the comments section. I shall reply in a day or two. My best wishes are with you and your venture. Keep watching this space for insights on live video streaming. To learn more about live broadcasting and tripod for video camera, subscribe to our newsletter. My best wishes are with you and your live video streaming venture. Cheers!

A Beginner’s Guide to Start Live Streaming

A Beginner’s Guide to Start Live Streaming

Live streaming videos are quite trendy in today’s time. To start a live stream, one needs an internet connection, a smart phone, and live streaming software. This simple setup is enough for starting a low scale streaming. However, if you are planning for a high quality streaming, then you require a camera, a capturing device, a software encoder or hardware encoder, and a video streaming host.

The process of live streaming which involves broadcasting the video over the internet in real-time, has become seamlessly easy. The technology on which live streaming works is quite easily accessible and anyone can leverage it to the fullest. With best in class reliability and superior internet bandwidth, you can stream the video in HD. StreamNow is a live streaming software, which has made streaming quite easier.

How to Live Stream?

Here is a quick run-down on the equipment required to live stream:

  • Camera:

The most important thing for starting a live stream is a camera. You have various options to choose from: smartphone or a tablet camera to a Digital SLR (DSLR) camera. The best option would be using a USB connected webcam which can produce HD quality videos. USB can also simplify the process of live streaming through the computer on the internet. Irrespective of the camera you use, make sure that it can shoot full HD i.e. 1080p video and can give output through a HDMI.

  • Capture Device:

These are used to take the video input from the camera and transmit it to the computer or to send it directly to the live stream. There is a wide range of choices available in the market for encoding devices. Quite a few are available as cards or as plug-ins between computers and cameras. There are few encoders which can help one do away with computers.

  • Software and Hardware Encoders:

Encoders play an important role in video streaming as the cameras can only record the videos in a format that is suitable only for recording. For live streaming the same, one needs an encoder which can import videos from the capture device or USB and subsequently transcode it.

The price varies to a great extent between open-source options and free ones. Examples of open-source encoders are Flash Media Live Encoder, Wirecast Pro, and VidBlasterX. After choosing an encoder, the user has to download and install the software to explore the features. Subsequently, he / she is required to set the settings. One can become proficient after the usage progressively. There are various high-end encoders which can be opted if you don’t mind shelling out a few extra bucks.

  • Internet Connection:

For live streaming, the internet is an essential requirement. It is easier to connect with a cell phone or a webcam and if a video camera is used, one can connect to the internet using a laptop connected to a transcoding device. A Wi-Fi connection is suggested as video files are large and a slow connection may not be useful.

  • Video Streaming Host:

Video streaming host is the last but not the least requirement for a live streaming. For all intents and purposes, a video streaming host is an online platform which has enough bandwidth and is configured to take video inputs from all the viewers across the world. The hardware or the encoding software should be connected to the video streaming host. Download the video streaming host and signup to create a hosting account and provide a password or URL provided by the streaming host to the encoder. This way, the streaming host can broadcast the videos.

How to Start Streaming?

To start live streaming, you need to keep the entire equipment ready. Once you have the equipment, connect to the internet and begin live streaming. The most important step is to get the live stream available for the viewers and for this, copy the URL on your video streaming host website and share it with your viewers. Now, connect all the devices and start live streaming. The video shall be broadcast to all your target audiences.

Live Streaming Guide:

Live streaming is a great option to get the first impression for an organization. Live streaming software is a powerful means to facilitate live streaming. This could be the first point of contact with an organization. First impression is always hard to reserve and hence, a company having live streaming could make a better progress compared to the one without it. Live streaming can also generate revenue, thus making its contribution all the more pivotal for the overall success of your organization. Live streaming software is said to be the best if it provides excellent branding, superior viewing experience and messaging, support and monetization options.

Few important things to consider while live streaming are:

Planning the production

Acquisition of source

Preparing content

Streaming

Interfacing audience experience

A pre-event page has to be created in advance so as to avoid confusion to the viewers and to make everything clear. Therefore, before planning a live video streaming, you need to create a web page showing the date of the event and through that, you can manage the viewership of the live feed. Another way is to create a template. Through this, you can reduce not only time but also effort. You can even think of pre-event promotions and other creative ways to increase the number of viewers.

The live streaming environment need to be responsive to mobile and it should have a high quality. The best way is to make the video compatible to be broadcasted on iOS, Android devices, and the web. This is because many videos are watched on mobile phones.

A huge amount of effort and time will be spent in making, promoting and executing videos; so one has to make sure that videos garners enough eyeballs both during and after broadcasting.

There are various ways of increasing the number of viewers for live video streaming, such as the following:

  • Blogs: Create blogs and mention the details about the videos. Transcribe the video content and create summaries.
  • Emails: Draft emails having the information and details about the videos or about the speakers in the video. Send the emails to groups and cover as many people as you can.
  • Website: Build a webpage as an event resource and a hub so that the next upcoming videos can also be published monthly, quarterly or annually. People who have an intention to attend can learn through the website.
  • Social Media: Social media is one of the best ways to advertise about the video stream and when correctly targeted, the video can generate a great brand experience. The live video feeds can be clipped on online video platforms such as Facebook, YouTube, and Twitter. Multiple sets can be created for multiple usages. 

Video Streaming For Dummies:

For people who have got no experience, video streaming is a big challenge. Here are few ways of video streaming for dummies which can help a beginner to stream a video.

  • Computer: Get a firewire cable which is faster than a normal USB cable. Firewire cables are compatible with MacBook Pros. For a beginner, they are the best options.
  • Camera: A DSLR camera or a webcam fixed laptop can be convenient to use. The firewire can be plugged in to the camera and MacBook for swift streaming.
  • Microphone: A camera microphone can do the job but, using a handy recorder can improve the sound quality to a great extent.
  • Internet: Having Wi-Fi connection helps to upload huge video files faster rather than a mobile data connection.
  • Finding a Platform: StreamNow is a live streaming software which can transmit the live video and audio coverage for an event over the internet. One can download it and it is available to the audience for free of cost or through payment on a monthly or per view basis. It is also available as an app for Android and iOS for streaming the videos. You may sign-up or login through various social media networks such as Google accounts, Facebook or Twitter whichever is convenient to use.
  • Marketing: You can create your own blog or website to create an idea about the video streaming. Using social media can also help in marketing. Social media networks include Facebook, YouTube and Twitter.
  • Evangelize: Make simple events to create awareness about the videos and in this way, they can catch up the live streaming when it gets broadcasted.

Use the Best Live Streaming Software – StreamNow:

StreamNow Live Streaming

StreamNow is the best solution to start live streaming of the videos as compared to any other platform. StreamNow is a highly scalable live streaming software. It has many revenue channels, many features and is extremely easy to use. All its features make StreamNow a perfect platform to design either a Ustream clone or a Twitch clone. StreamNow transmits the live video and audio coverage for an event over the internet. It has an inbuilt chat system which helps the users to discuss about the videos and can express their views or opinions. Superior video quality and continuous live streaming without any sort of technical issues make SteamNow the popular global software for live streaming.

StreamNow has got various subscription plans for its users.

 

StreamNow’s admin panel is robust and dynamic which provides a wide range of options to its users. Some options include deleting videos, flagging or changing the social login configurations, etc.

 

Viewers and users can follow one another and get alerts whenever any update is made by the person. For viewing a premium live streaming sessions, the users are required to subscribe

 

Search engine optimization (SEO) has an important role in digital marketing. StreamNow has implemented different strategies of SEO to get more quality visitors or traffic through organic search.

 

A few users may not be okay with subscription based plans. StreamNow has a feature called pay per view, where they can pay depending on the live streaming videos they watch.

 

Payments can be done through PayPal. More often than not, payments are facilitated without any chaos and one can also explore other payments options.

 

StreamNow is a live streaming platform which provides outstanding live streaming services for any firm to help them in generating billions of dollars profit every year. This can happen through live streaming ads alone.

 

StreamNow is a ready-made turnkey solution where you can launch live streaming events. Thanks to its built-in growth hacking features, you can get users subscribed for your video based events. It has various social features which made it the best live streaming solution.

 

StreamNow is available as an app for Android and iOS for the users of streaming business. It helps users to sign up or login through various social media networks such as Google accounts, Facebook or Twitter.

StreamNow is an easy live streaming platform and it doesn’t require much technical knowledge. This makes it readily available for all the users to engage in live streaming.

If you have any doubts or concerns, feel free to drop a line or two in the comments section. I shall reply in a day or two. Keep watching this space to learn more about live streaming and live streaming software. Subscribe to our newsletter to keep yourself abreast of live streaming best practices. Our best wishes are with you and your live streaming venture. Cheers!