Sponsorship on YouTube for your channel is a lucrative source of income and a great way to monetize your videos. If you’ve seen even small YouTube channels getting huge sponsorships and are wondering how to get sponsored on YouTube, worry no more. It’s decoded here for you.
To get sponsored, you need to make sure that your channel covers all aspects that the sponsors look for. This is not so complicated, because, the very things that capture your audience is what impresses the sponsors.
Bases to be covered before reaching out to sponsors:
Quality of Your Content:
We all know that huge amount of content is churned out every minute on YouTube, and to capture an audience and keep them hooked to your channel, it is important to have quality content. It is not bad to have started as an amateur, but there has to be an improvement to attract viewers. And keeping up the quality consistently is what retains your fan base amidst the competition. When your audience are happy with the kind of content you are putting out, YouTube sponsorships will be open to you as they will benefit from sponsoring you. After all, sponsorship is a two-way street.
Building Content Backlog:
Only when you have a large backlog of content on your channel, it will help in getting new subscribers. First-time viewers to your channel will want to browse through your content to decide if they want to subscribe to your channel. When it comes to YouTube sponsorships for small channels, sponsors browse through your channel to know if it appeals to them. They check if there is enough content on it and if it is good enough. This decides if they would want their brand to be associated with your channel.
Use Business e-mail on Your YouTube Channel:
Using a business e-mail address on your channel says you are open for business inquiries. Also, this is where you will find video comments, friend request notifications, and videos; not to forget the assault messages on your videos once you have acquired a large following.
Refrain from Violating YouTube rules & Regulations:
Questionable content put up on your channel violates the rules of YouTube. Unauthorized music, nude photos, and videos, excessive cursing of users drives away sponsors. Check the Resource section of YouTube for a link to their rules & regulations, and make sure you stick to it. Violation of rules will get your channel deleted after which YouTube terminates your account and revokes your YouTube partnership with Google. This definitely doesn’t appeal to any companies that sponsor YouTubers.
So once you’ve checked on these and have a decent number of subscribers and views for your channel, you can check which type of sponsorships you’d like to go forward with.
Types of Sponsorships:
Distributing affiliate links and affiliate codes that can be used by your viewers to get discounts or provide you with kickback is how affiliate sponsorships work. There are two forms of affiliate sponsorships. First, give out a code of a site that offers a discount. It is usually anywhere between 5 to 15 percent. When your viewers use these codes, your partner offering these codes to you will check on how much revenue they received from the traffic through you, and reward you accordingly. Second, affiliate links that work in same fashion as the codes, the difference being, same benefits integrated into an URL.
Affiliate sponsorships are easy to get but least profitable. Still, this is a good place to start.
Before reaching out to sponsors, you need to make sure that the product you are looking for sponsorship fits your channel and what you are trying to do with it. Your audience can get put off due to mismatch, and your sponsor will not get the kind of result he’s expecting. So it’s a big no-no.
Product sponsorship for small YouTubers could be a little difficult because the sponsor has to trust them to promote their product with the limited following they have. You could do tutorials and product reviews by getting sponsorships. It’s a manner to grow your channel. Review channels can take utmost advantage of this kind of sponsorships. You could end up getting free review copies of hardware to review your sponsors’ products.
3. Paid Sponsorship:
This is the highest form of sponsorship where they pay you to talk about them and their products. It could be brief advertising at the middle and end of your videos. This kind of sponsorship for small YouTubers is the hardest but pays the most. As your channel becomes more popular and grows, it becomes easier to get paid sponsorship.
Steps to get sponsors
Identify your Audience
Only when you know your audience, you’ll know which types of brands are approachable for sponsorship. Knowing the age group of your audience, the fashion trends they follow, where they shop, which brands they love, and, what products they are interested in purchasing helps. Partnering with the brands that your audience can connect gives your sponsor great exposure, good reviews and of course, purchases. For this, you are rewarded either with cash and/or products. A successful partnership means repeat partnership, which again brings in more money to the table.
Know What you Can Offer to your Sponsors:
In-video shout-outs or mentions and product reviews are two ways to market your sponsor on your channel. When you approach any brand, they will want to know what you can offer them and how you will be marketing their brand. YouTubers usually set up several tiers of sponsorships, like, reviewing products in exchange to get those products for free from the brand. It is wise to not guarantee any positive review if the product doesn’t work the way it’s advertised. Another tie-up could be to exclusively give their products exposure on your videos and social media pages. Similarly, you can create different sponsorship plans at different price points that provide value, where every plan will have a different method of promotion.
Research on Sponsors:
Once you have the brands that will connect with your audience and you know how you will serve those brands in sponsorship, it’s time to research on those brands. Your target brands can be both start-ups and big-name, as long as they make the products that your viewers would be interested in. when you look for brands that you think will benefit from sponsoring your channel, you could check if they want to widen their reach or expand into other demographic. All this information will be useful when you make your proposal for a sponsorship.
It’s in this time period that you will know if you can connect to the brand. And this is important because it is difficult to market the brand wholeheartedly that give amazing results unless you believe in the brand yourself.
Create Quality Sponsorship Proposals:
Creating a proposal template and sending it out only with the name being changed has to be avoided. This is because companies receive sponsorship proposals all the time and are quick to spot such templates. Personalized proposal letters will get their attention. Your letter should have your introduction, description of your content and how sponsoring your channel will benefit them. The more specific you are, the easier it is for them to know how much you can relate to their brand and what they can get from their partnership with you.
Reach out to your YouTube Sponsors List
After drafting your letter, it’s time to send YouTube sponsorship application to the sponsors on your list. There are several ways to reach out to sponsors.
- Visit sponsor’s website to get contact details and sponsorship request guidelines
- Check ‘Contact’ page of the sponsor’s website and write to the most relevant e-mail id
- Use personal connections to reach sponsors
- E-mail concerned department with sponsorship proposal
- Websites like Famebit and Grapevine are other ways to drive YouTube sponsorship for small channels. They are marketplaces of affiliate and product sponsorships so it’s easy to make those first few connections. Although there’s no harm for major content creators to make use of these sites as they are known to fetch good results.
3 important sponsorship tips for video content creators:
- Tell them how sponsorship will help their brand. They know that it will help you.
- Don’t sell yourself short just because you want a sponsorship immediately. Remember you have a following and you create quality content. So you can partner with a brand to give them exposure to their audience.
- Don’t give up if your first few proposals don’t get you a sponsorship. Keep creating awesome content for your channel that will increase your following. And the bigger the following, the easier it is to find sponsorships.
Now that you have a clear idea on how to get sponsored on YouTube, you can work towards it and monetize your channel. When you get sponsorship, being open and honest about it will garner appreciation from your viewers and build your channel on transparency.