Okay, so you’ve started a movie website, you’ve curated awesome content and you’re raring to go. Only now that you’ve got it going, you aren’t seeing nearly as much user traffic as you’d have liked. Nowhere close. And you don’t know what to do. You aren’t alone, you know. There are thousands of entrepreneurs across the globe constantly trying to spotlight their websites against the dusty layers of the internet. With the localization of online video content, it’s only natural that brands within the on-demand video space are finding it challenging to penetrate new user segments, increase website traffic and stay ahead. If you’ve been having trouble driving traffic to your movie website, look no further. Here are six ways to which you can point your user traffic northwards.
Step 1. Create an Effective User Interface:
A fantastic user interface can work its magic on a user, enhancing engagement, augmenting retention and promoting return visits. It’s best to pick a turnkey technology fitted with superlative appearance controls to achieve this. StreamView, an on-demand video technology framework created by Streamhash is ideal for up and coming entrepreneurs, offering the benefits and frills of world-class video streaming websites, at a fraction of the cost.
Step 2. Craft a Robust Social Media Strategy:
Social media is an organic extension of your brand, holding just as much weightage and value as your video streaming website. Also, it’s worthwhile to consider the ideal mix of platforms you’d like to have in your marketing kitty. For a movie website, Facebook, Twitter and Instagram are apt vehicles that can carry your movie streaming website to the right users. YouTube can also be leveraged to post movie reviews and trailers. Remember that social media isn’t only a one-way street. Acknowledge comments and questions left by users and thank those that help to promote your brand through likes and shares.
Step 3. Leverage Search Engine Optimization:
The higher your website stacks up in search engine queries, the higher the likelihood of it being spotted by a potential user. To push your video streaming service higher up the ranks, you need to have a focused strategy in place. Search engine optimization is a combination of several factors: website speed, relevant headings, formatting, readability, and keywords all play critical roles. Search engine optimization isn’t an overnight phenomenon. It may take months to build your website up, but if you persevere, the results will be more than worth it. Search engine optimization is composed of a number of components.
On Page Optimization:
This refers to the proper management of content on a website, including the upload of new content, upload of pictures and visuals, and insertion of meta tags.
Off Page Optimization:
Off page optimization is a combination of social tools like social media participation, blog maintenance and bookmarking. All these work together to provide backlinks to your website.
Users favor websites that load quickly and an agreeable user experience may result in repeat sales.
Scattering your presence across sites through mentions and guest posts can leave little bits of your brand all over the internet. This can improve your website’s position in Google’s search engine index.
Internal linking can work wonders in ensuring that your web crawler performs its job to the best of its ability.
Step 4. Make Your Headings Pop:
Attention spans on the internet are extremely short-lived, which is why it is critical that your content is overarched by headings that turn heads. In your case, your movie website may feature unique reviews or summaries. Frame these under eye-popping titles; after all, these could work as great hooks in keeping a stranger engaged on your website. Mundane titles may lose you precious potential customers while interesting ones could do just the opposite. You don’t have to stop at headings. In face, subheadings are great for search engine optimization and they give you yet another opportunity to play around with quirky verbiage. StreamView offers adequate space for textual content and you can strike a perfect balance between visuals and text by seeking a tailored framework.
Step 5. Engage In Pay Per Click Advertising:
If you’re rolling your eyes at the prospect of another added expense, don’t. Pay per click advertising is a fantastic route to propel visitors to your movie website. There are several platforms you could choose from: Facebook, Google AdWords, Twitter, Bing, and Instagram all work on a pay per click model. And while it is indeed a paid route, it can be extremely effective in increasing your customer reach. Pay per click advertising also makes sure that the customers that are garnered are thoroughly targeted and selected. This technique paves the way for you to grow your website through niche advertising.
Step 6. Paid Content Placement:
Ever noticed how certain websites display specific content leading to other sites? This is called paid content placement. Paid content placement refers to the paid display of content on popular websites and is a brilliant tool to meet potential customers that may not otherwise have encountered your brand online. It is usually done through content distribution platforms such as Taboola and Outbrain. Like pay per click advertising, paid content placement levies a charge to you only when a user has clicked on a specific piece of routed content.
Driving traffic to your website is a long-term project, so don’t be disappointed if you don’t see overnight results. It may take months before you begin seeing traction, but keep at it and you’ll see people taking notice. With that, we come to the end of this guide on how to drive traffic to your website. By taking one day at a time, you can reach the user traffic milestones you’ve set for yourself. All it takes is a thoughtful strategy and a little patience.