How Much Money Do YouTubers Make?

How Much Money Do YouTubers Make?

Content can be delivered to the users in any form. Blogs, newsletters sent through emails, social media pages, and discussion forums are different ways of delivering content to people. Wait, were all the content marketing channels mentioned or did we miss something important? We did miss one dominant way of delivering content- the videos. When we hear the word ‘videos’, the first thing that would pop up in our heads is YouTube. YouTube is one among the topmost video streaming sites that have gained a lot of popularity over years and is now the most sorted streaming sites for any business to market itself. YouTubers who create video content are now huge money makers. Do you even know how much money do YouTubers make? Well, in this blog, we shall provide answers to the question and throw some light on how much money do YouTubers make per view.

Content marketing has come a long way and is one of the most important approaches used by businesses today to market themselves. With the increase in the usage of internet, content creation has become vital to each and every business’s growth in the market. Video content marketing strategy is now almost a must to every business keeping in view the competitive market. Video making has now become one of the most trending methods of not only furnishing content to the viewers but also some lucrative profession people are looking out for.

The number of subscribers of a YouTube channel is one important aspect that determines how much do YouTubers get paid. You already might have noticed that most of the videos at the end ask you not to forget to subscribe to their YouTube channel. And this makes the former statement clear. If we suppose that a YouTuber has around 1 million subscribers, for any video he makes, he can be sure that it would reach at least 1 lakh subscribers which would amount to having at least 1 lakh views. YouTube pays at least around $1 per 1000 views (maybe more depending on the viewer engagement) that would amount to 100$ in this case. So, YouTubers with subscribers in millions make money in ten thousand. However, these figures might vary depending on the advertiser’s willingness to pay YouTubers.

How Much Money Do Youtubers Make

Now there is another way in which YouTubers make money which is by Google AdSense to their channels. When they do this, they get around 68% of the ad revenue. Summing up the above stats, YouTubers money making is entirely dependent on the number of subscribers of their channel, the number of views a video gets, the amount a particular advertiser is willing to pay and other factors. Check out below the most popular YouTubers and the money they make:

1. PewDiePie:

how much money does pewdiepie make

Felix Kjellberg is a Swedish based YouTuber who stands on the first position with more than 54 million subscribers from all over the world. With this huge number of followers, can you estimate how much money does PewDiePie make from YouTube? His annual income as per the latest reports is around $15 million. His ‘Let’s Play’ videos feature him playing various video games, with a box in the top corner of the screen showing his reactions to his moves in the game. His success as most of them suggest attributes to his constant communication with his fans.

how much money does pewdiepie make from youtube

2. Smosh:

 

Smosh

Anthony Padilla and Ian Hecox duo’s Smosh is also among the top YouTube gainers. The duo makes parody videos on pop culture and video games. The current estimate of their annual income is around $8 million with more than 22 million subscribers for their YouTube channel.  They are the first YouTubers to have their wax statues at Madame Tussaud’s museum and also have a mobile app that provides their exclusive videos.

create youtube like website

3. Lilly Singh:

 

Lilly Singh

IISuperwomanII is what Lilly Singh is mostly known as to the YouTube world. Popular for her parody videos, this Canadian vlogger’s annual income is estimated at $7.5 million. She has gained popularity for her comedy timing in her videos and has also written a book by name ‘How To Be A Bawse: A Guide To Conquering Life’. Her YouTube channel has more than 11 million followers from across the world.

Lilly Singh Youtube Channel

4. Roman Atwood:

Roman Atwood has become popular for his prank movie ‘Natural Born Pranksters’ which was released in the year 2016. This got him many subscribers for his YouTube channel, and eventually, he became more popular. His channel ‘RomanAtwoodVlogs’ now has more than 12 million subscribers and earns around $2.5 million every year.

Roman Atwood

Though the above YouTubers haven’t been listed according to their ranks, they are the ones who rule YouTube and are earning millions through their videos. Now as we see that every coin has two sides, YouTube has got some disadvantages too. This takes us to thinking about creating YouTube like website rather than creating a YouTube channel.

RomanAtwoodVlogs

 

Reasons to start your own YouTube-like website instead of a channel

1. SOCIAL MOOD OF THE VIEWERS:

When people watch videos on YouTube, they watch them more in a fun mood rather than watching them for some purpose. If you think, you are going to use videos for promoting your business’s sales, creating a YouTube channel is not recommended. Instead, it would be better if you create a video streaming website like YouTube since most of the viewers do not concentrate on purchases while they watch YouTube videos. By creating a website of your own, you can ensure that the videos have an impact on viewer’s buying decisions.

2. EQUAL IMPORTANCE GIVEN TO YOUR COMPETITORS:

When you upload your video on your channel, you do so by using some keywords that would help the users to find your content easily. Even your competitor would almost the same keywords as your businesses are related to the same industry. When a user comes across your video and watches it, suggestions about your competitor’s video would also be made visible to him by YouTube in the ‘Suggested Videos’ section. This would distract the users from focusing on your product leading you to losses.

3. RESTRICTIONS ON VIDEOS:

YouTube imposes certain restrictions on the content of the videos. It doesn’t support customization of videos which might even lead to compromising on the quality of videos. This would be highly disadvantageous in case of promotional videos of your business. One such restriction is on Call to Action (CTA) feature (which directs the user to your website directly), being limited by YouTube. However, if it is your own website, then you are free to promote your business in a flexible manner.

4. RANDOM ADVERTISEMENTS:

Random advertisements are scheduled by YouTube to appear while your video is being viewed.  This might even annoy the user making him skip your video, though your video has some promising content. And it is not in your hands to control which advertisements must appear while your video streams.

While YouTube has some very good advantages over video streaming sites, it has got some serious disadvantages too. Keeping the pros and cons of YouTube in mind, it is up to you to decide to choose between creating a YouTube channel or your own website like YouTube.

StreamTube

If you are looking to create YouTube-like website, try StreamTube, a popular video sharing script power-packed with many growth hacking features. You just need to have the gumption for starting a YouTube clone. This video CMS will help you become the next Roman Atwood with its following stunning features:

Ad Manager:

 

StreamTube Video Ads

 

Ever wondered how YouTube makes money? YouTube makes money through advertisements. StreamTube’s Ad Manager is a monetization program which sets ceremonious standards to help you maximize your earnings. For instance, there is a provision to post featured advertisements on banners. This triggers higher clicks and high paying customers pile on your website.

SEO Manager:

 

StreamTube Channels

 

Identifying and targeting top ranked keywords will ratchet up your live streaming website rankings. To ensure that your videos are in line with SEO standards, this module helps you create SEO friendly URLs.   

Subscription Manager:

 

StreamTube - Subscription Manager

 

What is true of Ad Manager is also true of Subscription Manager. This is yet another monetization feature which lets curious visitor try your channel for free for 2 days. Once the users are convinced with the aesthetics and content of your channel, they can be converted to premium customers. By the way, this Subscription Manager is extremely promising and has all ceremonious features to convert casual customers into paying and loyal ones.

Video Manager:

 

StreamTube Video Manager

 

This video CMS comes with another interesting module called Video Manager. Thanks to this module, you can upload videos in various supported formats by using Amazon S3 bucket, YouTube link, and website link beside normal uploads.

If you have any doubts or concerns, feel free to drop a line or two in the comments section. I shall reply in a day or two. Keep watching this space for insights on video CMS open source platforms and trends in live streaming industry. My best wishes are with you and your YouTube clone. Cheers!

How To Get Sponsored On YouTube For Your Channels

How To Get Sponsored On YouTube For Your Channels

Sponsorship on YouTube for your channel is a lucrative source of income and a great way to monetize your videos. If you’ve seen even small YouTube channels getting huge sponsorships and are wondering how to get sponsored on YouTube, worry no more. It’s decoded here for you.

To get sponsored, you need to make sure that your channel covers all aspects that the sponsors look for. This is not so complicated, because, the very things that capture your audience is what impresses the sponsors.

Bases to be covered before reaching out to sponsors:

Quality of Your Content:

We all know that huge amount of content is churned out every minute on YouTube, and to capture an audience and keep them hooked to your channel, it is important to have quality content. It is not bad to have started as an amateur, but there has to be an improvement to attract viewers. And keeping up the quality consistently is what retains your fan base amidst the competition. When your audience are happy with the kind of content you are putting out, YouTube sponsorships will be open to you as they will benefit from sponsoring you. After all, sponsorship is a two-way street.

Building Content Backlog:

Only when you have a large backlog of content on your channel, it will help in getting new subscribers. First-time viewers to your channel will want to browse through your content to decide if they want to subscribe to your channel. When it comes to YouTube sponsorships for small channels, sponsors browse through your channel to know if it appeals to them. They check if there is enough content on it and if it is good enough. This decides if they would want their brand to be associated with your channel.

How To Get Sponsored On YouTube For Your Channels Click To Tweet

Use Business e-mail on Your YouTube Channel:

Using a business e-mail address on your channel says you are open for business inquiries. Also, this is where you will find video comments, friend request notifications, and videos; not to forget the assault messages on your videos once you have acquired a large following.

Refrain from Violating YouTube rules & Regulations:

Questionable content put up on your channel violates the rules of YouTube. Unauthorized music, nude photos, and videos, excessive cursing of users drives away sponsors. Check the Resource section of YouTube for a link to their rules & regulations, and make sure you stick to it. Violation of rules will get your channel deleted after which YouTube terminates your account and revokes your YouTube partnership with Google. This definitely doesn’t appeal to any companies that sponsor YouTubers.

So once you’ve checked on these and have a decent number of subscribers and views for your channel, you can check which type of sponsorships you’d like to go forward with.

Types of Sponsorships:

1.Affiliate Sponsorships:

Youtube Affiliate Sponsorships

Distributing affiliate links and affiliate codes that can be used by your viewers to get discounts or provide you with kickback is how affiliate sponsorships work. There are two forms of affiliate sponsorships. First, give out a code of a site that offers a discount. It is usually anywhere between 5 to 15 percent. When your viewers use these codes, your partner offering these codes to you will check on how much revenue they received from the traffic through you, and reward you accordingly. Second, affiliate links that work in same fashion as the codes, the difference being, same benefits integrated into an URL.   

Affiliate sponsorships are easy to get but least profitable. Still, this is a good place to start.

2.Product Sponsorships:

Youtube Product Sponsorships

Before reaching out to sponsors, you need to make sure that the product you are looking for sponsorship fits your channel and what you are trying to do with it. Your audience can get put off due to mismatch, and your sponsor will not get the kind of result he’s expecting. So it’s a big no-no.

Product sponsorship for small YouTubers could be a little difficult because the sponsor has to trust them to promote their product with the limited following they have. You could do tutorials and product reviews by getting sponsorships. It’s a manner to grow your channel. Review channels can take utmost advantage of this kind of sponsorships. You could end up getting free review copies of hardware to review your sponsors’ products.

3. Paid Sponsorship:

Youtube Paid Sponsorship

This is the highest form of sponsorship where they pay you to talk about them and their products. It could be brief advertising at the middle and end of your videos. This kind of sponsorship for small YouTubers is the hardest but pays the most. As your channel becomes more popular and grows, it becomes easier to get paid sponsorship.

Steps to get sponsors

  • Identify your Audience

Only when you know your audience, you’ll know which types of brands are approachable for sponsorship. Knowing the age group of your audience, the fashion trends they follow, where they shop, which brands they love, and, what products they are interested in purchasing helps. Partnering with the brands that your audience can connect gives your sponsor great exposure, good reviews and of course, purchases. For this, you are rewarded either with cash and/or products. A successful partnership means repeat partnership, which again brings in more money to the table.

  • Know What you Can Offer to your Sponsors:

In-video shout-outs or mentions and product reviews are two ways to market your sponsor on your channel. When you approach any brand, they will want to know what you can offer them and how you will be marketing their brand. YouTubers usually set up several tiers of sponsorships, like, reviewing products in exchange to get those products for free from the brand. It is wise to not guarantee any positive review if the product doesn’t work the way it’s advertised. Another tie-up could be to exclusively give their products exposure on your videos and social media pages. Similarly, you can create different sponsorship plans at different price points that provide value, where every plan will have a different method of promotion.

  • Research on Sponsors:

Once you have the brands that will connect with your audience and you know how you will serve those brands in sponsorship, it’s time to research on those brands. Your target brands can be both start-ups and big-name, as long as they make the products that your viewers would be interested in. when you look for brands that you think will benefit from sponsoring your channel, you could check if they want to widen their reach or expand into other demographic. All this information will be useful when you make your proposal for a sponsorship.

It’s in this time period that you will know if you can connect to the brand. And this is important because it is difficult to market the brand wholeheartedly that give amazing results unless you believe in the brand yourself.

  • Create Quality Sponsorship Proposals:

Creating a proposal template and sending it out only with the name being changed has to be avoided. This is because companies receive sponsorship proposals all the time and are quick to spot such templates. Personalized proposal letters will get their attention. Your letter should have your introduction, description of your content and how sponsoring your channel will benefit them. The more specific you are, the easier it is for them to know how much you can relate to their brand and what they can get from their partnership with you.

  • Reach out to your YouTube Sponsors List

After drafting your letter, it’s time to send YouTube sponsorship application to the sponsors on your list. There are several ways to reach out to sponsors.

  1. Visit sponsor’s website to get contact details and sponsorship request guidelines
  2. Check ‘Contact’ page of the sponsor’s website and write to the most relevant e-mail id
  3. Use personal connections to reach sponsors
  4. E-mail concerned department with sponsorship proposal
  5. Websites like Famebit and Grapevine are other ways to drive YouTube sponsorship for small channels. They are marketplaces of affiliate and product sponsorships so it’s easy to make those first few connections. Although there’s no harm for major content creators to make use of these sites as they are known to fetch good results.

3 important sponsorship tips for video content creators:

  1. Tell them how sponsorship will help their brand. They know that it will help you.
  2. Don’t sell yourself short just because you want a sponsorship immediately. Remember you have a following and you create quality content. So you can partner with a brand to give them exposure to their audience.
  3. Don’t give up if your first few proposals don’t get you a sponsorship. Keep creating awesome content for your channel that will increase your following. And the bigger the following, the easier it is to find sponsorships.

Now that you have a clear idea on how to get sponsored on YouTube, you can work towards it and monetize your channel. When you get sponsorship, being open and honest about it will garner appreciation from your viewers and build your channel on transparency.