If you are running a business, you must continually think of innovative ways to get your products and services in front of your target audience. Leveraging YouTube for your business is one of the cost-efficient ways to grow it if used as a part of your marketing strategy. The biggest brands and top marketers leverage the platform to stay at the top of the industry. If you have got a YouTube channel that is bringing in a decent amount of viewership and engagement, you must think about turning it into a video sharing platform.
Video streaming is the future and streaming services no longer serve just as a platform for watching movies and TV shows, they have completely transformed consumer demand for video consumption. According to the Digital Media Trends Survey by2018 by Deloitte, over 48% of all United states that over 48% of the consumers in the United States stream videos every day or week.
If the idea of a video sharing platform sounds great, make your own website like YouTube to leverage its potential. If you already have a popular YouTube channel, creating a video streaming platform can be a continuation of what you are already doing. All you have to do is to take videos with more views and engagement from your YouTube channel, organize them for easier consumption, and create a rich video library.
But how can you do it? For example, Tim Milgram, a renowned cinematographer and a dance choreographer who has over 3 million subscribers on YouTube built a standalonevideo sharing platform to sell his dance masterclasses.
He uses this video sharing platform to teach online dance classes to a global audience for a monthly subscription. The world’s best choreographers join the online classes to teach a wide variety of dance numbers like Jazz, Hip hop, technical styles, etc. from beginner to advanced level.
Why make a website for your YouTube channel?
If you have a couple of great videos ready, starting a YouTube channel is easy and you can have a good number of subscribers as well, all thanks to the widespread popularity of YouTube. Your business marketing success greatly depends on your ability to communicate effectively with the widest possible global audience. With more than 2 billion monthly active users especially tuning in from mobile devices, YouTube is one social platform where your audience is. Not only having a YouTube channel will help you create brand awareness for your individual brand or business, it will also allow you to generate new leads and grow your email list.
While many content creators create the best quality videos with a lot of views, the ever-fluctuating revenue generation programs do not provide a fair share of the revenue creators really deserve. For the same reason, content creators look forward to creating their own video streaming platform and branded websites which give them complete ownership of their content and control over the revenue generated.
Let’s look into more reasons why YouTubers must consider how to make a website for YouTube channel.
Brand customization
Unlike social video platforms like YouTube that offer very little opportunity for branding, video sharing platforms provide a lot of room to popularize your brand and get started with your branding activities. Having a video sharing platform for your business also allows you to run customized powerful campaigns with relevant call to actions, or diverting users to your landing page, and converting to your loyal customers.
Player customization
Running a YouTube channel doesn’t allow you to customize the video player giving the video creator no control of the video recommendations or other aspects that might appear in the video players during or after the playback. However, if you make your own website like YouTube, you can enjoy complete control over the branding and customization of the video player and provide options to publish videos into personalized embeddable players with subtitles and captions according to your requirements.
Content management
Considering how to create a website like YouTube offers you full ownership of the content and provides a white-labelled customizable video solution. These solutions feature content management, which helps in organizing and managing videos, tracking the metadata like title and descriptions more effectively. The content management feature helps in uploading videos, editing, and makes organizing videos simple and efficient.
Analytics
Video sharing platforms come with powerful analytics features that helps you to track all important metrics to measure the performance of your videos. You can get significant insights on bandwidth communication, subscriber count, watch time for individual videos, demographics, user engagement activities, etc.
Marketing
Video marketing is essential for driving sales and growing your business. Engaging customers through videos increases your brand exposure while engaging your users with relevant content. Video sharing websites display and recommend videos based on the browsing history of users, driving them deeper to your video platform to increase your brand exposure, ultimately driving more revenue. Video sharing platforms also feature dashboard, viewer statistics, user engagement activities, audience timeline, etc.
More ways to make money
The end goal of any content creators, freelancers, or businesses is to earn profitable revenue. Video sharing platforms offer more monetization options for content creators than video platforms like YouTube. Here are some of the ways you can make money with your video content.
Subscriptions
While YouTube offers subscriptions that are great for content creators to make money when starting out, the platform often rolls out newYouTube partnership program rules that put restrictions on the revenue share that creators can claim. However, hosting content on your Video sharing platform allows you to run a subscription revenue model where users can pay for accessing your content monthly or yearly. This allows you to have control over the revenue you generate.
Advertisement
YouTube deducts over 40% of the advertising money earned from video ads placed on your YouTube channel which is a lot for beginner-level content creators. However, if you make a website for your YouTube channel, you can keep all the advertising revenue to yourself. You can also implement your own ad types including skippable ads, non-skippable ads, dynamic ads, third-party integrations, etc.
Pay-per-view
You can also implement a pay-per-view monetization strategy where you allow your users to pay just for the individual content they want to watch. This monetization model provides content creators with the flexibility to make more money while offering a satisfying viewing experience to your end-users.
Sponsorships
Content sponsorships can work as a scalable option for making money that can pay out big. If you accept sponsorships for your videos, consider placing relevant ads to give maximum exposure. Video creators can also consider placing sponsor’s logos in the video player to increase exposure.
Content protection
Video sharing platforms feature content protection integrations that offer end-end security with AES encryption, paywall integration, etc. so that you can securely stream your videos over the internet and protect your content from unauthorized third-party access.
Steps to smoothly make the transition from YouTube to your own Video sharing platform
Now that you know why it is important to consider how to make a YouTube-like website, let’s look into the steps you need to follow to make the transition from a YouTube channel to your own Video sharing platform.
Devise clear content plans
When you are transitioning from your YouTube channel to your own video platform, clearly outline the content you are going to offer to your target audience. Your content plan must define the look and feel of the content, how the free and paid content would be, how your content would bring extra value to your viewers. When devising a content plan, there is no one-size-fits-all rule, you will have to customize the plans, according to the requirements of your viewers and your business goals.
As it is your own video platform, you can have full control over the content you create. You can also choose any niche according to your needs and preferences or anything that your viewers will love. When you are creating videos that you are going to offer your viewers for a fee, make sure you offer great value through your videos so that your viewers would be more than willing to pay for your content.
Create a business strategy
This is one of the most crucial steps when transiting from a YouTube channel to your video sharing platform. Before you start migrating your videos that are on your YouTube channel to your video sharing platform, you must have a clear idea of how things are going to work. Migrate YouTube videos with the highest value to your video sharing platform. Include relevant call to actions in your YouTube videos to redirect your videos to your new Video sharing platform. Moreover, white-label solutions give you access to the source code and allow you to customize your solution to suit your unique business requirements to any level. These readymade scripts also come with free trials so that you can try it out before actually purchasing it.
Building your own video sharing platform
With a great business plan, you can ensure that your transition will go as smoothly as possible. Now, comes the most important part-building your video sharing platform. If you have been running your YouTube channel for a while, you might have an idea about how you want your Video sharing platform to look and function like. However, there are differences when it comes to branding and optimizing your video streaming website when compared to your YouTube channel. You can consider creating your own website like YouTube using a white label solution which is the most viable and cost-effective approach. A white label solution allows you to build your Video sharing platform with the features and functionalities you require for the effective functioning of your video platform.
Craft video announcements on your YouTube channel
When making a website for your YouTube channel, you must announce it to your audience. Create an announcement video where you introduce your audience to your new Video sharing platform and how you are going to put up your best videos there.
You can decide how your announcement videos must be, because you know your audience better than anyone else and what they like better than anyone else.
Ensure your announcement videos has the following elements:
Benefits of your new video sharing platform
Preview of the videos they can access
Pricing information of your videos
Call to action to visit your new video sharing website.
Announcement videos allow building anticipation and desire around your new video sharing platform you are about to launch.
Create a high converting offer
If you want to attract more subscribers to your new video sharing platform, you can create high converting offers to sweeten the deal. Create coupons that provide free trials, and exciting discounts. These best deals can have a significant impact on your sales and help with growing your subscriber base. This makes sense as over half of the people who would sign up for your free trials might convert to your paying customers later. This is a powerful tactic that can offer a high level of value for both you and your subscribers. Try implementing this and see how it impacts your business.
Converting your YouTube channel to a video sharing platform has tons of perks as discussed in this blog. Considering how to make a website like YouTube is a great step for growing content creators which is even a nice side revenue stream.
Although running a YouTube channel is a good way to make money, dealing with the structural and financial limitations of the platform becomes frustrating and limits your growth. That’s when you need to start thinking about creating a dedicated video sharing platform. Modern technological advancements have brought the initial costs of building a video sharing platform to a practical level and having your own video sharing platform offer full data protection and control over all the aspects of your video site. In short, cutting out any third-party allows content creators to take the lead and it’s much easier to get here you are going in terms of growth.
Video is the future of digital content and is highly useful for internal business operations. What is a better way than using videos to send updates, training tutorials, meetings, etc than with engaging videos? According to Statista, in the United States alone, over 85% of internet users regularly watch online videos.
Here is the percentage of internet users who watch online videos.
Video is no longer just another aspect of your overall marketing strategy. It is central to your marketing outreach efforts, especially your social media strategy. If you aren’t creating videos, you are likely falling behind the competition. For that matter, all businesses are investing in video content production and management. Whether they are used for entertainment purposes or video marketing, videos you create and upload to your website must be managed efficiently.
As the size of your video library increases to a certain extent, you will have to invest your time in choosing the right CMS for your video platform.
What is a Video CMS
Video content management system, commonly referred to as a video CMS is a software that makes the process of organizing all of your videos simple and centralized. Depending on the size of your video library, the need for a video CMS differs. Businesses with small video libraries won’t feel the need for a powerful CMS like businesses with a relatively larger video library. A video CMS is best adopted before your library expands and becomes large in size. Having a CMS or your video library is not just great for your users, but also great for your businesses considering the benefits including SEO.
Benefits of a good video CMS
When you create and manage videos on a daily basis, a powerful and secure video CMS is a necessity. By adding a video CMS, all essential and advanced features and tools can be gathered in a single place to achieve your goals. Here is why choosing the right CMSis really important.
Better support for larger media content
A good video CMS supports HD video files of large size and displays them preserving the original quality. Large files are handled differently than small files before they reach the server.
For example, a full slideshow presentation comes around 50 MB which is mostly the maximum upload size allowed by document hosts like Slideshare and SharePoint. Whereas, an HD video recorded on a smartphone can be as large as 200 MB for just two minutes of video. Mostly, lots of servers won’t support uploading more than one file by default.
Bulk uploading can be heavy on a server if not implemented properly. The right video CMS will make automation easier by offering an intuitive UI and API that developers can plug into. Simply put, a powerful video CMS platform supports large media galleries and displays them in high quality.
Efficient video delivery to end-users
If you don’t use a CMS for your video management, your videos are just hosted and the method of video delivery to end customers won’t be optimal mostly. Different devices demand videos to be delivered in a particular way to meet the compatibility. In scenarios where videos have to reach the viewers as fast as possible, better video delivery is especially essential.
To maintain the kinds of video management, different methods like video conversion, transcoding, and support for different streaming protocols are being adopted. The best method for optimizing both video quality and delivery time is video transcoding. Video transcoding essentially converts videos from one type to another. Likewise, a video CMS must also be able to efficiently convert the videos to the best-supported type on the go. In this way. you need not worry about manual conversions or other technical aspects of video delivery. You might have noticed in video platforms like Youtube how videos automatically switch to low-quality versions. This is a feature adopted by the Youtube CMS to ensure that videos are delivered with a little or no buffering.
Better search functionality
When users need to find particular videos from a collection of thousands of videos, a search box is the most convenient method of finding specific videos. This is done depending on the type of video CMS you are using. It makes finding videos easier by allowing you to add the metadata that it can read later, index, and query.
Depending on how specific you want the search to get, others can also perform searches inside the video itself. Video CMS can index the words using efficient word recognition and speech recognition technologies. With the right video CMS, the searches can be incredibly accurate, even if users don’t input the exact title of videos.
Multi-level security
With a secure CMS for your video library, you can manage your videos by protecting your content on multiple levels. You can use secure methods to eliminate possible threats like domain lock, right-click protection, branding, watermark, etc. Additionally, you can also ensure the financial transactions that happen in your video platform if you monetize videos directly.
Makes embedding videos easier
Embedding video content is a common but necessary feature for any video CMS. A good CMS
allows you to share a video from any third-party location to your video streaming platform and then share it with multiple viewers. This brings in more traffic to your video site by gaining more views and clicks. Hence, look for a video CMS which will make the essential task of embedding videos a simple and trouble-free affair.
Facilitate social media integration
Almost 80 percent of the online audience is present on social media these days. Social media platforms help in giving more exposure and reach to your videos. Hence, attracting large viewership and engaging them on social platforms helps in building a good customer relationship which also increases brand loyalty. Choose a video CMS that facilitates easy integration of different social media channels to your video streaming platform.
Conclusion
The best video CMS platformsare not always the solution that offers a lot of features to the clients, but that allows you to customize the platform to meet their unique requirements. Some CMS restricts the access to code and compels you to use the platform as it is. Whereas, some other CMS platforms allow customization to different levels by giving full control over the end-user experience.
A video CMS helps to organize all your videos so you have a clear structure and your visitors can easily find what they are looking for. Choosing a CMS platformcan be tricky. The content management system you choose must make your tasks easier and not complicate it. The best video CMS platform not only guarantees the above-discussed features but also provides much more.
Videos are taking over the internet and staking their claim on popular social platforms like YouTube, Facebook, Instagram, and Vimeo. A brand’s image is not complete without having an inclusive place to display your videos and other aspects of your awesome business. When it comes to the choice of a video sharing website, the obvious choice for most businesses is YouTube.
YouTube has changed the way an average internet user searches and finds their favorite videos. It’s free, facilitates powerful and intelligent search, offers solid analytical features for brands to track their viewership and ROI.However, all free video hosting services like YouTube are powered by advertisements and sponsorships.
Benefits of Using YouTube Videos for Businesses
The new marketing strategy is moving towards videos over static content and YouTube is emerging as a significant video streaming player. However, there are a lot of pitfalls on YouTube platform that contribute to the requirement to look for a better option-launch your OTT platform. However, being a video streaming powerhouse, YouTube has a lot of benefits and strong reasons why businesses prefer using it. Here are some of the benefits for brands to use YouTube to grow their business.
Better Explore and Viewership
When it comes to the number of users, there is no real competition for YouTube in the industry. YouTube leads the industry with over 2 billion users constituting a major share of the entire internet users. For maximum reach and increased viewership for videos, businesses choose YouTube to promote their videos.
Your Users Want to Find You on YouTube
Given the vast number of users leveraging YouTube to watch their favorite videos, brands need to establish their presence on YouTube. Make it easy for your target audience to find your business on YouTube which helps you gain a competitive advantage over other brands.
People Prefer to Watch Videos
It is predicted that online videos will constitute over 82% of the entire internet traffic. One reason for increasing engagement in YouTube is that people prefer to watch videos than reading a blog post. Video platforms like YouTube make it easy for your content to be shared with your friends through social media platforms like Facebook, Instagram, Twitter, and other sites.
Search Optimization
YouTube is the second largest search engine on the Internet after Google. If you want to create videos crafted to suit a specific search query, it is great if you could upload your videos on YouTube. This will make sure your videos appear in search results on YouTube. Ever sinceGoogle has acquired YouTube, the search engine seems to favor videos from YouTube compared to videos on other video websites.
Running Advertisement Campaigns
As YouTube primarily work on advertisements, the platform allows you to run ads on your videos to promote them. YouTube is easy to use and advanced ad platform that offers personalized support from an expert when you spend some money per day on advertisements.
Powerful Analytics Tools
YouTube is a winner due to its powerful analytics and reporting tools including statistics like the number of video views to advancement analytics features. Other video platforms like Vimeo also offer analytics, but you need to pay additional money to access the feature. Whereas YouTube offers analytics and reporting tools, both basic and advanced for free.
Why is YouTube Not the Best Bet for Enterprise Video Hosting?
Now that we have explored the benefits of YouTube as a video sharing platform for enterprises, let’s look into some of the major reasons why YouTube is not suited for enterprise video hosting. Even though these video sharing platforms benefit brands under some circumstances, some limitations make them short for your business goals.
Content Ownership
When you upload your videos to video hosting services like YouTube, you grant a non-exclusive global transferable license to the video giant where they hold the right to leverage, recreate, or distribute the derivational works of that video.
Lack of Branding Opportunities
YouTube platform has a video player that is identical for all kinds of videos. While this particular feature is a strong foundation that strengthens YouTube’s branding, it is of no use for businesses trying to promote their brand to their audience.
When embedded on your business website, YouTube videos will have its logo and a clear visible link to the platform would be an integral part of your video. This is why YouTube is not an ideal enterprise video hosting solution. A video solution that is suited for businesses must allow them to customize the style of players avoiding the type and content of the videos.
Ads from Competitors in the Same Platform
Free video hosting services like YouTube are powered by ads, but one downfall is that the platform will also host ads from competitors to the same target market. Another advantage is that related videos are automatically suggested by Youtube’s algorithm when each video ends. Though this is not as recognizable as ads, it is also a result of paid advertising. It can lead to a competitor’s video getting more exposure and views.
Lack of Transparency
YouTube clearly lacks the term of service that lacks transparency. The platform holds the exclusive right to stop providing services to your users without any prior notices. For example, if any copyright infringement happens from your side, this is sufficient to have your videos terminated. Before learning how to create a video platform like YouTube, it is important to incorporate these features into your video platform.
YouTube is Public
While YouTube allows brands to share videos to a wide audience base, the major pitfall is that it is a public platform. By exposing enterprise videos on a global public platform like YouTube you are giving permission for everyone to download and use it the way they want. That is why you need to think about building your own video platform that allows you to share videos to a restricted user base and hold control over how you can access and download your videos.
If you are thinking about how to create a video platform like YouTube from a business perspective, consider adding advanced security options for your users that allows them to protect their videos.
Lack of Collaboration Mechanism
YouTube doesn’t allow users to collaborate on videos. A video can be accessed from a single user account that has a specific set of credentials. Everyone who needs to work on that video has to access those credentials to edit it or preview it. The platform doesn’t allow users to have separate access to different videos in a particular YouTube account. For example, if a user has access to a single video, he/she will get access to all other videos in that account.
Support
Producing, managing, and distributing enterprise videos involves a lot of significant aspects. YouTube doesn’t offer any valuable support which is an important feature any enterprise video hosting platform must feature.
Building Your Own Video Platform- Best Alternative for Enterprise Video Hosting
Enterprise video websites must be fully functional platforms that support the unique requirements of every business. Building your video platform is the best bet for business video hosting if you are looking for a powerful, flexible, and customizable video platform. Launch your OTT platform the easiest and affordable way using a white label solution that helps you to start your branded video streaming business and earn revenue from the first day. With your own video platform, you can assure a simple process of uploading, customizing, managing, and delivering videos to your users across the globe. In this way, you can focus on your core business objects and send time on creating engaging videos for your audience base.
Which One Should You Choose for Enterprise Video Streaming?
It greatly depends on what exactly you want to achieve with your videos. If you are looking to establish a powerful presence for your business online from the start, where you can connect with your target market and other video creators in a specific niche, YouTube would be a great option. However, if you have a business goal that revolves around heavy customization and monetizing your content, video hosting services like YouTube have their own shortcomings to fulfill your goals. That is when building your own video website is the best bet.
If you are serious about meeting your business goals and generating leads, you can start hosting your videos with our solutions, the best way. Get in touch with us to know more about our video streaming solutions.
Undoubtedly, the kind of reach an audio visual content gives in a short time is incomparable with any other content format. Videos are easier to remember, and anyone watching a video can grasp information more readily than reading lengthy textual content. That’ why we remember every scene in the movies we see days ago but forget what was written in a textbook that we read a day ago.
Videos are everywhere. From marketing, entertainment, to online learning, they have made an inseparable connection with the audience and so do the popular video platforms. Who doesn’t know YouTube, Netflix, Vimeo, or Hulu?
Out of all the popular video platforms, YouTube has a very special category with over 1.8 million monthly users. This platform is neither different from Netflix or Hulu, nor it is the same in many senses. Just open YouTube and see if there is a single niche that YouTube does not cover. The particular platform has everything to attract the audience, brands, businesses, creators, advertisers, and probably aliens from Mars as well.
Why YouTube is so special? Is it a great idea to start a video sharing platform like YouTube in 2019? A videos sharing platform like YouTube, which gets over 1 billion hours of watch time daily has to be a special one.
To understand that, we have to consider the trends associated with video content format, video sharing platforms, video content creators, and the businesses that rely on videos for marketing and brand education. Below are 8 reasons why a videos sharing platform like YouTube is a sagacious businesses idea in 2019.
1. The popularity of on-demand video content
The growth and acceptance of YouTube by the masses are because of the video and acceptance of Video content format by the same mass. Today, the VOD content has aworldwide marketof over $30.5 billion and it is expected to grow over $37.4 billion by 2023. As compared to 2018, there has been an upsurge of 4.7% in the total number of worldwide consumers of VOD content. It’s 1,773.3 million with a penetration rate of 24.1% to be exact.
When something is in such great demand and is being accepted insanely by the masses, it takes no time to deduce that just YouTube, Netflix, Hulu, or Amazon prime are not enough to cater the demands. The market has got enough space for many more VOD platforms that can cater to worldwide consumers.
If you still think, VOD is not very popular then be advised that aYouTube user is 3X more likelyto watch a video tutorial than reading the textual content about the same. Who does not know the famous video on YouTube, “Gangnam Style”. This video became so viral that its upsurge literallybroke YouTube’s video’s view counter.
In short, the main content format on YouTube, VOD, is itself a great content format capable of attracting the entire globe. A platform like YouTube would definitely be a great idea for VOD content publication.
2. Acceptance of live gameplays streaming
Live streaming on YouTube is still an infant feature, which they introduced in 2016. Within a very short span of time, the particular video content format penetrated the masses like a virus. As a result, the year of 2016 recorded an upsurge and81% of the entire internetwas seen watching more live videos as compared to 2015.
Today, live streaming has become one of the major content formats on the video-sharing platforms that support both VOD and Live content. Out of all kinds of live content on video sharing platforms, breaking NEWS makes the most with 56%, where events and concerts make up 43%.
In all this, a new genre of live video gameplays is flourishing. YouTube and Twitch are the most popular platforms to watch live video games. It does not mean, a new platform with the same niche cannot make a good profit. For your knowledge, even Facebook and Vimeo have started streaming live gameplay. At any time, You would find millions of people watching games on YouTube and Twitch.
Not just that, new platforms like IGTV of Instagram and Nimo TV are gradually grabbing a fair share of viewership. Twitch has grown to become a multi-billion company in just the gaming niche. You should know that the majority of the viewers in the live gaming niche are the millennials. There is no better businesses idea than offering live gaming on your video sharing platform today.
3. Growing fame in label-less video production
YouTube allows general users to create channels, build audience-base through free channel subscriptions, and share video content with anyone on the platform. YouTube is not just any platform but a social media network that uses video to connect. When one-third of the internet is watching videos, there could be a no better option to connect them.
That’s where a platform like YouTube gives equal opportunities for everyone to create, share content, and become famous within a massive community. We have seen YouTube-base creators making it to the mainstream media after the grown fame.
The platform gives an ability to create independent content without relying on a label. You don’t have to be a video production company to upload videos on YouTube. This public availability of the platform is the biggest reason for its success. It is a perfect inspiration for building a similar platform that offers a similar level of access to everyone. If you still doubt, gaming is not a good niche to start your platform, be advised that 5 out ofthe top ten YouTube stars in 2018are gamers.
4. Recognition of video marketing and Video Ads
When something is as big a YouTube and the majority of the internet is available on it, it’s obvious that it would attract marketers and Advertisers. The major section of revenue for YouTube comes through ads only. It offers various types of Ads that get immense traction.
It uses both banner Ads and video ads to maximize the chance of a conversion. It also uses special Ads combined with both Banner and video-based targeting. Just check out the followingAds from YouTube, you would comprehend the kind of Ads you need to incorporate on your own video sharing platform like YouTube.
There are mainly two types of Ads which are further customized to fit into various scenarios -YouTube Banner Ads and YouTube video Ads. Here are few of the Ad customizations, which will give your own video sharing platform better ways to make money:
In-roll Video Ads (Only Videos) :
YouTube Hybrid Ads (Banner Video + Top Banner):
YouTube Hybrid Ad (In-roll video Ad + Embedded Banner)
Today, YouTube has doubled the number of Ads it shows. This single revenue model is making trillions for the company. Marketers are being attracted to video Ads as even they know that video is the future. More brands and companies these days have separate plans for video advertising. It’s a perfect time, to launch your video sharing site like YouTube, and claim the massive Ad revenue.
5. Escalation of brand collaboration with creators
Brands are taking a keen interest in the independent creators on YouTube and other video sharing platforms like Twitch, Nimo TV, Vimeo, Daily Motion, etc. They know these creators have some massive follower’s base and they can influence their buying decisions.
The same influence can also be used to promote a certain brand, which encourages businesses to connect with as many famous creators. These famous independent creators have a much stronger hold on their audience, and they have actually proven useful to the brands. As a result, more and more brands are connecting with them.
This upsurge in the connection with brands through paid partnership, collaboration, and sponsorship is encouraging new creators to join the league. In short, the entire mechanism is boosting the growth of video creation as a career and the need for more video sharing platforms in different niches.
6. Evolution of web development technologies
One of the major factors that make a website like YouTube an accessible business idea is the grown ease of website development. With technologies like clone scripts, the entrepreneurs today don’t need to develop the websites from scratch.
The clone scripts have eliminated the need for re-inventing the wheel by offering ready-made websites and other applications. With this readiness, the clone scripts cost 100 times lesser than the development from scratch.
If you want to develop the complete suite of YouTube-like website, it would cost you around, $100,000, about, 6 months, and a team of at least 10 experts on various technologies. On the other hand, a typical clone script comes priced as low as $500 for the website and $1500 for the whole suite with mobile apps. Moreover, it takes only a few hours to set up your platform using the clone script.
Today, you don’t have to ask anyone how to set up a website like YouTube. You can simply purchase a YouTube clone script and set it up according to your needs. The best YouTube clones come as open-source code and with self-hosting capabilities. They give you complete control over your platform across all the channels.
In short, the cost of platform development has grown too low. You don’t have to spend a fortune anymore. If you don’t believe me, check out my article I have written about “how to set up a website like YouTube at low cost”.
I have explained how YouTube works, how it earns, and how you can develop a similar website like YouTube with all revenue channels intact. Having said that, YouTube’s Revenue model is also a big reason for its success, and it is still a perfect model to start your own YouTube-like site.
7. The popularity of Hybrid video revenue model
YouTube uses its Hybrid Revenue model to make money. You already know it uses Ads, but there are some more channels that make a significant share of YouTube’s total earnings. So if, you think you can run a business like YouTube, including the following three revenue model is a must-
Ad Revenue: We saw back in the previous points the kind of ads YouTube uses. So it shares the Ad revenue with the creators.
Subscription Revenue: YouTube also runs subscription plans to make extra revenue. What’s special is it uses two types of subscription revenue. One is from the users to use the platform without seeing any Ads. While other is channel wise subscription for creators, where their subscribers purchase their memberships to support their favorite creator.
Transaction Revenue: in addition to the free Ad-based and premium subscription-based content, YouTube also offers some extra-premium content. These are separate individual paid content. It lets users pay only for what they want to watch if they don’t want to subscribe to the premium plan on YouTube Red.
The hybrid model is a whole in itself. It incorporates the positive aspects of all popular revenue channels and makes a balanced use to attract every kind of user. This is one of the top reasons for YouTube’s success in all age group, nations, and kind of consumers.
We have seen many new platforms becoming successful with this same model. For example, twitch. There is both free and premium content on Twitch.
8. YouTube is growing sterner to make money
Started with a controversy erupted after Logan Paul’s infamous dead body filming incident, YouTube took a bitter turn post removing the creators from its Preferred ad program.Google made it clearthat it’s not going to monetize every other content on YouTube, and from now on, it would be going to be tough to make money. It introduced stricter monetization policies, which made many creators lose their already acquired monetized status.
In short, YouTube is no more as accessible for creators as it used to be. This has made many creators looking for alternative ways to make money. While few of the biggest creators have started their own video streaming platforms, many are still looking for new platforms to extend their income.
In all this, your own YouTube-like website might come as an advantage, and there is a higher chance that it would gain some enjoyable traction with a correct approach.
To Conclude: It’s a Huge Market
You might ask if YouTube is already this popular, how your site would compete with it to get traction.
Here is the thing. You don’t have to and you should not compete with YouTube. The online market for video streaming is full of various other platforms as well. However, still, they are making some great profit. For example, despite the fact that gaming on YouTube is also quite popular, Twitch is still performing exceptionally well.
Key is not competing with the giants but offering what they are not offering. Don’t be YouTube, be what it’s not. Even YouTube has an array of drawbacks if you look carefully. You can capitalize on these drawbacks and devise and unique business plan. For example:
If monetization on YouTube has become strict, you offer a more flexible monetization.
If YouTube lacks a niche, you start a platform in a particular niche. Example, cooking, art, etc.
If YouTube is full of various Fake and unethical content, you can offer a more curated platform.
If YouTube is too big to track everything, you start with a small platform first.
There are business opportunities in the drawbacks of your biggest inspiration. You just have to identify your own set of opportunities and offer a platform that addresses them. Users today are not limited to entertainment alone. There are infinite niches to focus on and cater to the consumers. If you still think, you can’t survive when YouTube is already there, think how Netflix, Amazon, Hulu, BHO, and others are co-surviving. Pick a niche, build your site, and start uploading today. Our YouTube Clone script will get the website development part covered for you.
It is certainly noticeable that YouTube has taken over the world by storm in the modern era. Other platforms such as Netflix and Dailymotion are widespread as well but YouTube with its startling features and unparallel user-friendly attributes is the portal admired by most of us.
Being the torchbearer and the source of education, entertainment, news and gossip YouTube is definitely a platform which has been accepted by all and sundry. YouTube, unlike other platforms do not ask for a subscription from the viewers. It is probably one of the only places from where video streaming is legally free.
How to make a website like YouTube?
Certain website owners look to implement a YouTube like portal which would be able to collect revenue as well as attract internet savvies to an excellent and superlative content.
Generating a YouTube clone might be familiar to most, but it also asks for a lot of patience and composure if you want to learn how to make a video sharing website like YouTube.
The setup might be expensive but the quality remains uncompromised. Video CMS software such as StreamTube creates the best YouTube clone in the market at the moment sticking to the goal of creating a flawless platform which would be beneficial for both the website and its viewers. Sharing videos, commenting on them and even saving them is only possible on a platform similar to YouTube.
Revenue is basically collected from viewers indirectly and advertisements with a direct approach. One can obviously monetize through a variety of schemes which had been commenced by YouTube clone makers. These are basically payment portals which are also a reflection of YouTube payment gateways.
Pre-rolled advertisements which are obligatory start playing once you would click on the thumbnail. You won’t relish an option here since you wouldn’t be given any. One has to watch the advertisement to attend the video.
Who can be your target customers?
Target customers must either be the ones who are on the prowl across the internet to watch their favorite video, sport or flick or the crowd which includes video developers, brands who upload clippings which are most recent and are again of utmost value. Marketers have not been in the spotlight much but even they provide commercial video content which kicks off at the beginning of the videos.
Target customers can also include ones with the question of how to create a website like YouTube.
How to make a website like YouTube for free or with a very low expenditure?
Creating a YouTube clone using PHP Video CMS is a common task carried out by many software solutions around the globe. WordPress would equip you with themes which can be both free and chargeable according to your urgency.
A video sharing website or a YouTube clone can achieve its goals if certain norms are maintained. These include:-
An exclusive collection of videos with charismatic content.
Designers must be allowed to earn from videos.
Escalation for branding.
Playlists of videos must be created, watched and shared time to time.
Search options are agile and user friendly
The price of getting a YouTube clone to work solely by manual means would range more than a thousand dollars; whereas there are certain PHP Video CMS which will facilitate you to initiate an unharmed YouTube clone with a cost of around four hundred dollars. Customization, according to the requester will incur a different charge altogether.
Video CMS such as StreamTube contain a video distributing script with a dedicated admin panel offering more than one input layouts for the benefit of users. The CMS besides being robust and authoritative is also laid out to handle an enormous amount of data.
StreamTube guarantees to generate traffic through certain inclusions while designing the website and also allows the requester to customize the website which would meet their own demands.
With a rooted business ideal, payment gateways and customizable characteristics StreamTube leads the market of the video CMS industry. PHP is the technology over which websites are designed at StreamTube.
Creation of a YouTube clone is also driven by factors such as Domains, Branding, Hosting and Marketing Websites. An unharmed web domain accompanied by online hosting is an extraordinary feature which cannot be ignored while generating an e-commerce site is availed by public.
The choice of a domain name must be straightforward so that it can easily be recollected and should be catchy enough to turn it into a brand with time. One can also prefer readymade scripts in place of tailored websites.
Branding is as crucial as selection of Domain since it grants uniqueness to the website among other competitors. Uploading viral videos can also be constructive since users are attracted to them in general once they come across these videos.
Acknowledge StreamTube as an innovation which can create an exclusively personalized video streaming and sharing site for you. If you are looking to create a video streaming platform based upon a niche or you are inquiring about how to make a video sharing website, this is the best solution to all your concerns.
It is certainly noticeable that YouTube has taken over the world by storm in the modern era. Other platforms such as Netflix and Dailymotion are widespread as well but YouTube with its startling features and unparallel user-friendly attributes is the portal connived by most of us. Being the sole antecedent and the source of education, entertainment, news and gossip YouTube is definitely a podium which has been accepted by all and sundry. YouTube, unlike other platforms do not ask for a subscription from the viewers. It is probably one of the only places from where video streaming is legally free.
Certain website owners look to implement a YouTube like portal which would be able to collect revenue as well as allure internet savvies to an unblemished and superlative content. Generating a YouTube clone might be familiar to most, but it is also asks for a lot of patience and composure. The setup might be expensive but the quality remains uncompromised. Video CMS software such as StreamTube creates the best YouTube clone in the market at the moment adhering to the goal of creating an impeccable website which would be beneficial for both the website and its viewers. Sharing videos, commenting on them and even saving them is only possible on a platform similar to YouTube.
Revenue is basically collected from viewers indirectly and advertisements with a direct approach. One can obviously monetize through variety of schemes which had been commenced by YouTube clone makers. These are basically payment portals which is also a reflection of YouTube payment gateways. Pre-rolled advertisements which are obligatory start playing once you would click on the thumbnail. You won’t relish an option here since you wouldn’t be given any. One has to watch the advertisement to attend the video.
Target customers must either be the ones who are on the prowl across the internet to watch their favorite video, sport or flick or the crowd which include video developers, brands who upload clippings which are most recent and are again of utmost value. Marketers have not been in the spotlight much but even they provide commercial video content which kicks off at the beginning of the videos.
How to build a website with minimum expenditure?
The task which was considered harassing is nothing close to insurmountable anymore. Creating a YouTube clone using PHP Video CMS is a common task carried out by many software solutions around the globe. WordPress would equip you with themes which can be both free and chargeable according to your exigency. It is crucial to realize the category of portal one is asking for before the commencement of development and designing. A video sharing website or a YouTube clone can achieve its goals if certain norms are maintained. These include:-
An exclusive collection of videos with charismatic content.
Designers must be allowed to earn from videos.
Escalation for branding.
Playlists of videos must be created, watched and shared time to time.
Search options are agile and user friendly
The price of getting a YouTube clone to work solely by manual means would range more than a thousand dollars; whereas there are certain PHP Video CMS which will facilitate you to initiate an unharmed YouTube clone with a cost of around four hundred dollars. Customization, according to the requester will incur a different charge altogether. Video CMS such as StreamTube contain a video distributing script with a dedicated admin panel offering more than one input layouts for the benefit of users. The CMS besides being robust and authoritative is also laid out to handle enormous and comprehensive amount of data. StreamTube guarantees to spawn traffic through certain inclusions while designing the website and also allows the requester to customize the website which would meet their own demands. With an ingrained business exemplary, payment gateways and customizable characteristics StreamTube leads the market of the video CMS industry. PHP is the platform over which websites are designed at StreamTube.
Creation of a YouTube like clone is also driven by factors such as Domains, Branding, Hosting and Marketing Websites. An unblemished web domain accompanied by online hosting is an indispensable feature which cannot be ignored while generation an e-commerce site availed by public. The choice of a domain name must be straightforward so that it can easily be recollected and should be catchy enough to turn it into a brand with time. One can also prefer prefabricated scripts in place of tailored websites.
Branding is as crucial as selection of Domain since it grants uniqueness to the website among other competitors. Uploading viral videos can also be constructive since users are attracted to them in general once they come across these videos.
In conclusion, Video CMS software is definitely one of its kind and of course considered to be a boon for the ones looking to clone YouTube.
