First things first, setting up a video on demand platform isn’t a tremendous feat reserved for the high and mighty. It’s a real possibility for anyone intending to pursue an audience in the online video space. The best part? Thanks to turnkey frameworks, your tools are already ready for you. The internet is brimming with ideas and innovations and the e-marketplace is an abundant store for turnkey technologies. One that stands out is StreamView, a bellwether framework that can have you set up your on-demand video platform within days. The advantage with picking a turnkey video on demand platform is that your user interface, customisation features and experience building tools are yours to the tailor. And you get to pick and choose content that goes into each template.
There are several things to consider on the road up to launching a video on demand business model. Start by addressing a few questions:
- Is your content repository adequate to sustain a video on demand service?
- Does your content belong exclusively to you?
- Have you established notable partnerships for new and cutting-edge content?
Once you have taken stock of your content repertoire, it’s time to piece together a platform for your users. At this stage, it’s important to note that purchasing a turnkey technology could prove wiser in the long run. The advantage? Well, the turnkey framework is products of years and years of development, design, and refinement. They work on a license model, meaning that you acquire a copy of the framework that is free to be customised on your terms. A turnkey framework is a more economical, aesthetic and functional option than a self-crafted technology.
Here are some steps to build a successful video on demand platform:
Step 1. Pick a Good VOD Platform
Your video on demand platform provider will supply the wings for your business and so, it is crucial that you pick a service that supports you around the clock. An effective way to sift through options is to keep customer service as a primary criterion. Certain video on demand platforms offers superlative customer service controls when compared to others. StreamView, for instance, ensures 24×7 technology support, seamless feedback handling, and professional troubleshooting services. Make a list of criteria that are important to you and draw up a checklist against each of your shortlisted videos on demand platform providers.
Step 2. Explore Potential for Diversification
With the internet burgeoning with communication tools, it is a good idea to set out a future path for your business with respect to the communication. Think of adding communication tools like live streaming and video sharing to your roster. The beauty of turkey technologies is that they are mostly compatible with associated frameworks. If we go back to the example of StreamView, you’ll see that the framework is one of a trifecta of technologies. Of the other two, one is for live streaming and the other, for video sharing. This means, that if you ever plan to introduce one of these forms of video to your platform, all you have to do is slide in an additional technology layer and you’re good to go!
Step 3. Set Up a Monetization Model
Once you’ve woven your content strategy together, the next step would be to set up a quantifiable marketing model. There are several tools that you could include; the key is to assign metrics for every idea that you want to push. This is the best way to measure the success of any campaign.
Tool 1. Advertising
Advertising is the most preferred monetization tool employed by companies that ride exclusively on content. And for good reason. Advertising can garner significant revenue for a content-based business as long as its audience is sizeable. A point to consider here is that ad-based revenue can be sustained only by volumes because a single advertisement contributes very little revenue. A video is an expensive form of content and you may spend exorbitant amounts of money sourcing, creating and producing content for your video on demand platform. Determine how many users you’ll need to reach in order to break even for each piece of content. If your number is far higher than your current user penetration, consider an alternate means of monetization until your user base reaches the required threshold. If you’re not sure where to start, a good yardstick would be one million page views per month.
Tool 2. Cross-Platform Production
The power of video has caught on for not just those attuned to online video, but even stakeholders of alternate content platforms. More and more content entrepreneurs and marketers are beginning to add video to their existing content mix. Many of them, however, don’t have the expertise to create quality videos. That’s where you come in. By catering to corporate clients seeking video content, you could cross-promote your brand while also charging at a per-video rate.
Tool 3. Subscription Model
Coveted content can sell well on a subscription model. However, introspect to gauge whether your content really warrants a subscription. Would people fork out money for your service? There are plenty of video on demand services in the market. What value can you add? To establish a sustainable subscription model, you must introduce novel content, seek exclusive rights for premium content and create in-house shows. Anything that you can offer that your neighbor can’t is a good differentiator.
Tool 4. Pay Per View
If you’d rather sell your content on a piecemeal basis, pay per view is your answer. This is the format you’d find on iTunes, where every item is priced individually. If you haven’t got a vast archive of content, this is a good model to adopt, because you can still engage with users without going all the way.
When it comes to picking the technology backbone for your video on demand platform, you should make several considerations. For starters, find out whether your shortlisted VOD platforms come with inbuilt content delivery networks. A content delivery network is a web of global servers that can deliver your feeds seamlessly to various corners of the globe. So, if you’ve got a considerable international audience, this is a worthwhile point to note. Some technologies also come with a slew of superior support features like intelligence and analytics tools that could come in awfully handy.
When you are on the path to starting a video on demand service, there are a variety of factors to consider: conventional marketing, technology, influencer-led promotions, referral programmes. The list is endless, really. By picking a specialized prebuilt technology like StreamView, you can channel your energy into building the foundation for your video on demand platform. It’s remarkable how quickly and easily you can breathe life into your brand. All you need is an idea.
There is certainly no living soul dwelling on this planet who does not want to witness their most treasured flicks and television series as per their convenience. Video on Demand is one such gem which allows an individual to do so. Also summarized as VoD in the industry it has quite similar features to that of a DVR service where recording and halting any content for later use is viable. VoD services represent a “Pay-Per-View” model which is administered by “OTT streaming service providers”. Users will definitely have to pay for the services and will be enjoying these benefits without any complication.
Amazon used to lead the domain of subscription video on demand services. Each year yields trillions of viewers and Amazon continues to beat their own records time to time. Currently, Netflix has become the torchbearer in the subscription video on demand domain. Netflix has allured abundant viewers enough to achieve a 10% more of the market share than Amazon. Certain solutions such as StreamView even commit in the deliverance of a Netflix like website or an unblemished clone of it.
The British regulatory board coined as the “Office of communications”, has listed the top notch subscription video on demand services in their decreasing order where the archive is led by Netflix with more than 65 million subscribers worldwide. Amazon Prime ranks second with around 40 million subscribers followed by Hulu with as few as 9 million subscribers. Sky Now TV is in the building process and still attracts around 750,000 audiences from all across the globe. With the advent of VoD services TV sets are becoming extinct while set top boxes are barely put to effect. A primary difference between a conventional cable service provider and platforms like Netflix and Amazon is that the latter does not have to be in anguish of uploading entire schedules over numerous channels which is a must for cable TV service providers. Netflix while collecting greater revenue than Amazon also have been bidding insurmountably every time. Barring all these factual information Amazon Prime still has been competent enough to carry forward a budget of £160 for a short span of three years.
Previously, Subscription Video on Demand services availed a drawback where the content could only be projected over a PC or a laptop. With the inauguration of IPTV the hindrance was cut short and later on it became viable for household purposes as well. Technologies such as Chromecast by Google and Fire Stick by Amazon act as hotspots or wireless devices allowing viewers to watch their favorite shows by on their Television with a better picture quality at ease. Subscription video on demand has become so popular in due time that even TV service providers have come up with the idea of providing Netflix to customers as a scheme of their amalgamation. The Chrome Cast dongle is certainly a boon to the ones who are familiar with the Television and not modern gizmos such as a laptop or an ipad. Analysts realize that with a minimalistic speed of about 23Mbps in the UK viewing SVOD on multiple devices might end up in buffering issues as well as the content might as well get pixilated. For subscription video on demand services the broadband must hoist a speed of 100Mbps or more or else need to be in an environment driven by jazzed-up WIFI bandwidths for its imminent growth.
As SVOD services commenced it engrossed 3% of the total UK inhabitants towards it in the year of 2014 while the rest was preoccupied with the notion of live TV and on-demand television. In this generation SVOD has become an integral form of witnessing TV shows and movies which chiefly stream US TV shows. Prevailing cable TV service providers are accomplished rivals of these video on demand services. These associations have finally come up with the idea of providing YouTube for free along with a TV including recording features.
On the other hand, Netflix has initiated exemplary TV series with the likes of “Breaking Bad” and “House of Cards” which had taken out the world by storm. Such flicks which are viewed by audience worldwide every single day has been quite an outstanding subsidy which aided in the growth of the subscription video on demand business. Netflix has spawned TV spectacles and manifestations in such a way that even legendary shows such as “Friends” have also been facing serious competition. Even without broadcasting Sports events or News, Netflix earns revenue which remains a delusion for most of the VoD applications.
Questions like “how to create a video on demand website” have been fired from time to time as people got indebted to Netflix and Amazon Prime. Multi National Industries are also looking to create Netflix clones so that their business is kick-started at a totally different level. One such turnkey solution is StreamView which would create a VOD website following the Netflix business model. StreamView initiates a Netflix clone with an economical expenditure and customizable features. Everything which Netflix contains will be present in the clone. In case of any other extension required by the appealer it will be added to the script as a supplement. Here at StreamView the HTTP format is being converted into HSL and RTMP so that it works on iOS and Android devices. Videos will play without any delay, lag and will be deprived of buffering. A Linux operating system is the imperative platform where the Netflix business model or the Netflix clone will be launched. The code used must be nothing other than PHP.
One can always bank upon their own selves for the initiation of such a venture but taking up things on your own won’t help you save a buck. You will have to spend dreadfully. Rather than doing that you can also rely on services such as StreamView who would embrace your assignment and create immaculate business models at a much lower rate. Coding is carried out by languages such as PHP and NodeJS for an effortless way to launch online rather than counting on CMS such as WordPress. Introducing unruffled and stellar themes for videos and galleries enhances aesthetic management. Some plug-ins qualified to handle websites with video content are popularized as well. Other factors include transcoding which is again a transcripting process along with customizations for video players which have been put to effect.
North America used to be the harbinger for Video on Demand services but now Asia Pacific has also come forth with challenges demanding progress. According to reports Wireless broadband will be enduring a compelling slam from 32% infiltration in 2016 to a 63% infiltration by 2022. Limited bandwidth will be bearing a stagnant growth which would be slower than that of unlimited bandwidth incursion. The research on subscription video on demand included 15000 correspondents from countries such as Australia, Indonesia, Thailand and Malaysia. Hong Kong leads the race with 72% of their population depending on video on demand with Australia behind them with a community of 56 percent who are indebted to subscription video on demand. The present day witnesses at least 78 percent of the American population obligated to avail at least a single OTT service. In the year 2014 around 90 percent of the U.S population were looking forward to subscribe to cable. However, the statistics dropped unbelievably and later on in the same year the count had depreciated to 79 percent. The E&M industry is in a state of constant change with spectators doubting the worth of paid TV subscription.
On embracing independent blueprints studios and networks wills surely pave a path towards the betterment of the industry. The ones who have actually prospered from such ventures are studios since their hunger for a superior content is never slackened. Video providers need to acquire information as to how the Digital Music market has been able to entice a humongous number of admirers. This might take time, but considering the rate at which the video on demand industry is booming this would not be a gruesome task. Learning how to harmonize depth which signifies that for each viewer there must be an appealing content and also studying the ways by which the viewers could experience a flawless content is a crucial task going forward. Traditional video circulators must consider creation of additional divisions, must pertain to cost cutting schemes and must also assimilate bundles of OTT services which enjoy access to broadband.
In conclusion it is convincible that the digital media world exclusively depends on its fans or viewers. Subscription video on demand services had been launched in order to impediment piracy. Watching your favorite shows for free must be brought to a standstill since this is not profitable for the team toiling day on day to release their content. With Netflix business model and clones of video on demand services created by different software solutions it is certainly feasible to watch your favorite movies and TV shows without any hardship. Together we can draw a borderline which will end piracy which is a colossal crime in the Video streaming industry.
The media industry today is continually tossing up new variants of over-the-top (OTT) entertainment for technology-savvy netizens. And while we already know that the sector has morphed into a colossal force powering millions of bits of content to all four corners of the globe, it’s worthwhile to dig deeper into the relevance of OTT and how you can start a business in this space. To begin with, let’s look at what OTT really is.
The Fundamentals of OTT Video:
OTT is a broadcasting method that transmits video content over an internet line. The term denotes the delivery of content above and beyond the purview of traditional broadcasting formats such as satellite, cinema, and cable. OTT has undergone an interesting evolution since its inception. Started as a means for users to stream content on-demand, it now exhibits the capability to transmit live content to users, akin to a live telecast on television. It’s likely that you’re more familiar with video streaming services like Netflix, as this model is far more evolved than its live broadcasting counterpart. Having said that, live streaming is gaining traction in several markets across the globe as a means to transmit real-time information to users. OTT is an ideal solution for users who decide to forego a monthly cable subscription or those who prefer to consume entertainment nuggets on the go. With emerging turnkey frameworks available in the market, setting up an OTT video streaming service is affordable, viable and sustainable. StreamView is an option worth considering.
Steps to Create Your Own Video Streaming Service:
If you’re already engaged in traditional media and plan to expand your repertoire to include OTT, you may have a whole lot on your plate. Adding OTT to your media portfolio can be a challenge if you don’t have the relevant technology. Plus, acquiring media rights entails a different licensing process to conventional content formats.
Here are some steps you can follow to start a video streaming service:
Step 1. Acquire Content Licenses:
Here’s the good news: licenses for OTT content follow a very similar path to that of traditional content. Naturally, your first step should be to get your content licenses in place. These include advertising agreements, revenue-sharing ratios with content owners and other relevant approvals and licensing clauses. It’s a good idea to consult a lawyer to get an insight into the legal implications for licensing.
Step 2. Create a Monetisation Model:
When it comes to monetizing OTT content, there are three recommended routes you could take. You could use each route independently or in conjunction with one or more others. Have a look to gauge which one you think suits your video streaming service the best:
Subscription Video on Demand:
Like the name suggests, Subscription Video on Demand (SVOD) pivots on a subscription model, requiring users to pay a fixed monthly fee for access to an unlimited library of content. Netflix, Amazon Prime, and Hulu follow this model. SVOD is ideal for users because there is no lock-in period or long-term commitment. At the same time, it serves OTT video streaming services well by garnering more users via word of mouth.
Ad-Supported Video on Demand:
By onboarding advertisers, you have the option of keeping your core video streaming service free. However, think twice before you go down this road because Ad-Supported Video on Demand (AVOD) is a rudimentary model for specialized content. If your content is coveted and your portfolio boasts features far superior to your competitors’, consider a subscription model. Where there’s value, there are bound to be customers, even for a price.
Transactional Video on Demand:
Transactional Video on Demand (TVOD) works on a piecemeal basis, requiring a user to pay only for specific content items consumed. You’re likely to reach a wider audience through TVOD, because users may not feel encumbered by a monthly subscription. The problem is, you may undercut yourself using this model. If your content quality is formidable, users may not mind paying a subscription for it.
Step 3. Pick a Technology:
Okay, so you’ve carved out your monetization model and content licenses and now it’s time to pick out a technology. There are several ways you could do this. If you’re feeling especially adventurous and have the appetite, you could build a framework from the ground up. But this takes time, money and resources and it’s probably wiser to opt for a turnkey streaming technology from a reputed brand. StreamView has become a prominent framework in the technology stack of numerous OTT companies across the world. Given its lightweight interface, customization features, and handy admin console, it’s little surprise.
Step 4. Organize Your Ancillary Tools:
Once you have your technology in place, there are several tools you should organize to make sure that your setup is seamless. Here’s a look at some of them.
An API is critical in powering an OTT video streaming service and serves as a key that unlocks the elementary components of a content service. StreamView comes with an inbuilt, full-fledged API that serves to provide access to an array of features.
Software Development Kit:
A Software Development Kit (SDK) is an organic off root of an API. Made up of software tools and coding scripts, it works as an enabler to propel long-drawn API routines. StreamView offers select bespoke SDK tools for a variety of streaming capabilities. Make sure you ask to have your SDK integrated when you set up your video streaming service.
Fluidity and Compatibility Tools:
Your users will likely access your content from a range of different devices. While StreamView comes equipped with tools to augment fluidity, it’s a good idea to seek out an HTML5 video player to make sure that your content is digestible on a variety of screen sizes.
Setting up your own version of Netflix doesn’t have to be a cumbersome, long-wound process. With the right technology partner and superior content, you’ve got yourself covered.
Video on demand is a system that allows viewers to request immediate access to video content on their PCs or TVs. Video On Demand provides a wide selection of video programming including sports, entertainment, educational programs and feature films. In general, TV is based on broadcast technology, while video on demand is provided as a unicast transmission.
This term has become a revolution in the global market. You can watch your favourite TV Shows and movies online , through subscribing to any of the services , and the most important thing is that you can find your own profit-making idea in this trend and piggyback on the enormous success of video on-demand subscription services such as Netflix and Hulu.
One product which has evolved in the video streaming business is “StreamHash”, which allows you to start your own Video Streaming Venture by providing you the websites or the apps .
Advantages of Video on Demand
Simpler Content Delivery:
In many cases, it is easier to deliver on-demand content through the network because users can access it whenever they want, not just during a streaming event or period when the stream is available.
When video is kept on-demand, it is more convenient for everybody involved. While it is definitely easier for viewers, individuals uploading content also benefit because they do not have to deal with any parameters for setting up streaming events or live viewing.
What is the difference between Video on demand and Video Streaming Site ?
Video on demand such as Netflix is a subscription-based service that streams licensed content. Customers pay flat monthly fees for streaming and may stream or rent an unlimited amount of content.
YouTube, on the other hand is an advertising-supported site which hosts videos uploaded by registered users. Anyone, registered or not, may view them. When they do, they are exposed to ads. The rules, require that the uploaders should not violate copyright.
So YouTube gets free content and sells ads, while Video on demand service distributes and creates licensed content and sells subscriptions.Any time you use a web site for free you aren’t the customer, you’re the product.
What is StreamHash ?
StreamHash is a new age video streaming business suite, a product for all the entrepreneurs who wants to start their own video streaming venture.
StreamHash provides you with the best Video Streaming Scripts which lets you post high quality videos with amazing graphics or themes with customisation and other features. You can watch the high quality (hd) videos with minimum buffering time.
By Using this software, you have got the minimum chances of server crash and you can let the user watch ample amount of videos without having to loose your bandwidth.
So , if you buy this product you get to access the most exciting features which streamhash has build to it’s consumers. The most cost effective and efficient way to start your video streaming venture.
Streamhash uses the nginx server , a high performance streaming server engine which saves your RAM to boost up the video streaming for Windows , Android as well as IOS devices.
So, by purchasing this software, it will let the entrepreneurs make their video streaming business reach to the enormous heights, due to its splendid features.
How StreamHash Works ?
StreamHash has a powerful admin panel, which is automated whenever the admin uploads videos for the users or allowing users to make payments. It process the whole flow or the architecture without any flaws or errors.
The user flow allows the users to login into their profile to browse or search into different video categories . It also lets them to change their profile settings or to pay for any services.
As an Entrepreneur:
An entrepreneur , who wants to start his own venture , can install the streamhash software and then he needs to register to the admin panel to access all the features but with some provisions. He will have the rights to change his website name and upload ample amount of videos with assigned subscriptions to the videos.
As a Customer:
The customer gets to access thousands of videos (whether subscription based or free) from different categories provided by the owner.
The customer can watch high streaming and high quality videos without any buffering , through the website or Android, iOS devices. He/she needs to login to the website to have access to the videos.
- The most convenient and the cheapest way to start your own business.
- It doesn’t need any other expense to run the business.
- It can be the best marketing platform.
StreamHash as Video On Demand:
StreamHash can be used as video on demand in which the users can stream lots of movies through subscription.
In this digital era, the video on demand and video streaming business has crossed more than 20$ billion as in 2017, and it will continue its expansion.
All you have to do is to purchase the streamhash software for the immense growth into your video streaming business.
The global revenue of the video streaming venture is increasing day by day has become the hot property in the industry, as it is the most perfect and the efficient way to start your own business, and take it to the new level.
Popular Video on Demand Startup:
“Eyethere” a mobile application platform enabling the user to create short form video requests, on demand, and receive specific and personalised content back from a pool of crowd sourced video shooters, within a specified deadline. There are 2 sides to the app.Requesters pay to get specified video on-demand, Shooters get paid to produce content.
There is lot of video content online now but the vast majority is generated for consumers by other people, media companies or corporates. Eyethere turns this process on its head, allowing the user to specifically request his or her own content to suit their personal wishes, at the time they want and in the precise location that they want it. The app uses Geolocation, a map feature and push notifications to coordinate, locate and alert users of video requests in their area.
Eyethere operates within several fast growing sectors of the internet, namely Mobile, Video, P2P networks and On-Demand services.
The company is based in United kingdom and it is started by Sunny Pal(Co-founder) and Angel Oritz(CPO)
So , at last , the video on demand business is conquering the world , and with the softwares like streamhash which has shown an immense growth in the recent years, you can startup your own video streaming business in the easiest way.
Streamhash has helped many entrepreneurs in the recent years to generate higher revenue and growth into their business through their video streaming venture product.
That’s what makes streamhash so attractive because the entrepreneur can build their own startup and the consumers , through video on demand subscription, have the power to choose what they want to see and when they want to see.