Live streaming has become a veritable sensation in technology circles, with the bigwigs of communication technology vouching for its relevance and potential. With the likes of Facebook and Google investing millions of dollars in live video features, live streaming has snatched the spotlight from its erstwhile, significantly larger counterparts like archived videos and on-demand content. Streaming has revolutionised the way that users seek content. Live streaming has been commoditised and a host of companies are jumping on board to make it a regular feature in their communication plan. Regardless of the nature of your communication, a live feed can be tailored to fit your content effectively.
Today, we take a look at two technology behemoths who have taken the live streaming industry by storm: Facebook Live and YouTube Live.
Facebook Live Video Streaming
Facebook Live is an intelligent extension to the Facebook core service. With the potential to tap thousands of people at a time, the Facebook Live service instantly notifies those following a page about the start of a live feed, drawing immediate users. The Live service is fairly simple on Facebook. The live streaming feature can be started from any Facebook-supported device and the system is as simple as posting a status message. However, it is important to note that live streaming is currently only supported on Facebook pages, not on personal profiles.
Initiation Process for Facebook Live Video Streaming
- Create a Facebook account
- Verify your account
- Create a Facebook page
- Set your video bit rate at or below 2500 Kbps
- Set your resolution at or below 1280 x 720
- Establish frames per second at 30
- Configure relevant video and audio sources
- Install encoding software
- Visit page and select ‘Publishing Tools’ > ‘Video’ > ‘Live’
- Enter the stream URL generated by Facebook into your encoder
- Enter a description overleaf
- Select ‘Go Live’ to kickstart your Facebook live stream
Merits of Facebook Live Video Streaming
- Facebook has a pre-built audience
- Facebook Live API is compatible with avant-garde cameras
- Facebook Live API pairs high-quality cameras with its inbuilt workflows
Demerits of Facebook Live Video Streaming
- Facebook Live content is not indexed in search engines
- Search engine optimisation becomes challenging as a result
- Facebook searches for live streams can be ineffective and complicated
- Older Facebook live streams can get buried under heaps of newer content
- The video interface on Facebook is no patch on specialised interfaces like YouTube
- The upper resolution limit sits at only 720p HD and not full HD
- The upper bit rate limit sits at only 2500 Kbps
- A Facebook live stream cannot exceed 90 minutes
- Facebook does not extend monetisation avenues to broadcasters
YouTube Live Video Streaming
Google’s very own live streaming platform, YouTube live is a much more conducive live broadcasting tool than Facebook Live. And while it’s fairly basic, it has myriad features packed into its folds.
Initiation Process for YouTube Live Video Streaming
- Create a YouTube/Google account
- Verify your account
- Create an additional AdSense account if you plan on embedding your stream on another webpage
- Connect your camera or webcam to your laptop or desktop
- Click on ‘Stream now’ to begin streaming
- Alternatively, select ‘Events’ to schedule a live event
- ‘Events’ lets you augment the quality of your YouTube live stream by using superior cameras and encoders
Merits of YouTube Live Video Streaming
- YouTube live streams are indexable on search engines
- YouTube live streams have the potential to stack quite high on Google as well as other engines
- The browsing experience on YouTube is easy and user-friendly
- YouTube has been developed to be be a forever archive of videos whereas Facebook is skewed towards current content
- YouTube Live API allows concurrent streaming across services and also allows the integration of apps with YouTube live stream
Demerits of YouTube Live Video Streaming
- YouTube live streams can result in a loss of content control due to its advertising policy
- YouTube ranks amongst the most-blocked services in the world
Other Live Video Streaming Providers
While Facebook and YouTube are amongst the most recognised live streaming providers in the world, they are only symbolic of the vast opportunity that exists in live streaming today. For entrepreneurs and marketers who are in search of a more augmented, professional live streaming experience, a tailor-made platform could work best. By opting to host your own stream, you can leverage novel monetisation techniques, diverse concurrent live streams and personalised features. Exclusive turnkey frameworks can help in the following ways:
- Monetisation of live streams
- Absence of competition on the same platform
- Gated access to specific geographical regions
- Use of custom videos
- Concurrent broadcasts
- Preservation of content rights
- Specialised technical platform support
Most exclusive live streaming frameworks encompass all of the aforementioned features at a certain fee. The pricing for these platforms varies greatly; while some are built for bigger businesses, others are built for smaller ones.
Here are the top 5 turnkey frameworks in the market.
Ustream is a high-standing live streaming provider and has been leading the market since its launch.
Ustream offers security features, embedding, playlist controls and social links. The framework also provides marketing intelligence, lead capture and analytics. Ustream comes with an API that allows streamers to navigate their content; in addition, it hosts a Player API and Channel API that control customisation.
Livestream is rooted in inclusive integration. Along with its framework, it also offers hardware such as encoders and cameras to power an end-to-end installation.
Livestream offers analytics, custom support and tracking tools, although these offerings are differentiated across pricing plans. The Livestream API framework is divided into three classes: API tools, Channel API and Player API, which work together to let you personalise, control and tweak your streams.
Brightcove has been designed especially for mid-range to larger businesses. It offers an array of monetisation tools as well as transcoding technology. The platform is directed at businesses that provide media and over-the-top content.
Brightcove provides ad-block technology, lead capture tools and integration features that plug into partner platforms. Brightcove houses a Media API as well as a host of other APIs that underpin the product categories of Brightcove.
Wowza has two primary offerings: Wowza Streaming Cloud and Wowza Streaming Engine.
Wowza Streaming Cloud is a cloud-based streaming tool that upholds 4K streaming, security features and a white label service. Wowza Streaming Engine is a software that lets you establish a streaming framework on your own servers.
StreamNow is a versatile, inclusive software that has made waves in technology communities across the globe. Designed exclusively for small and mid-sized businesses, it is an ideal combination of utility and aesthetics. Plus, it is affordable and can be set up swiftly.
StreamNow offers superior live streaming quality, customisation features, a sturdy admin console and fluidity across devices and operating systems. Its technology stack, which includes WebRTC, Node.js and Bootstrap, rivals some of the best live streaming frameworks in the world. StreamNow can be plugged into your existing technology stack.
Whatever your budget, objective and size, there’s always a way that you can use live streaming to build your business. Pick a live streaming technology that complements your business and get started on your journey.
With the rise of video over the past few years, a wide spectrum of video content has become available to marketers to leverage. A growing number of marketers are choosing to include video in their marketing plans to capitalise on the format’s reach, value and proclivity to proliferate the farthest corners of the world wide web. Video is powered tremendously by social media platforms like Facebook, Twitter and Instagram, which have collectively employed a clever quiver of tools to optimise the video viewing experience in recent years. From auto-play to live video streaming features, a veritable framework for video content has been built across virtual communication sites. Live video streaming has been the latest entrant in the video marketing arena. With a slew of live video streaming frameworks having made their way to the market, the adoption of live video by organisations has only been fuelled for the better. StreamNow, a turnkey live streaming software developed by Streamhash is emblematic of this colossal shift to live video. It has been implemented by myriad technology companies across the world as simply an additional layer to their existing technology stack. Its plug-and-play model is versatile, easy to use and intimate enough to lend every organisation a unique flavour.
If you’ve been scrambling for live streaming ideas, here’s a list that will get you going.
Idea 1. Live Event
A business event streamed live is an ideal way to bind your stakeholders, even the ones who aren’t there in person. A conference, an exhibition, a seminar; any corporate event is worth streaming as long as you have a sizeable following. Event live streaming can be tailored to the tastes of your audience. If you favour a more formal approach, perhaps a stationary camera could be adequate to cover the goings-on of your event. For more personalised, hands-on coverage, you could wire up an on-the-go live stream that can capture interviews, opinions and thoughts of visitors on the floor. Once you’re seasoned in the live video streaming space, you’ll know what your audience responds to best, and you’ll organically start creating your live video feeds to mesh with their interests.
Idea 2. Keynote Influencer
While you may have influencers and speakers scattered through special events like the ones mentioned above, this idea is more rooted in the projection of the influencer themselves. There could be various ways to select a significant influencer for your live video stream. You could pick someone from your domain or someone who commands authority amongst your followers, not necessarily from your industry at all. A celebrity, invited as a guest speaker, for instance could be a fantastic way to showcase your brand through a live stream. The great thing about a live broadcast is that you can interact with viewers in real-time, making them feel like they are a part of the event. Coverage of a keynote influencer can be a wonderful keyhole to never-seen-before content, in turn, drawing potential users to your brand. Live video streaming software like StreamNow are device-agnostic, which means that you can broadcast to users across a spectrum of devices, making sure that your stream does not get lost somewhere down the road.
Idea 3. Interesting Tête-à-Tête
Interesting interactions in the form of interviews and conversations can serve as engaging content for users. Plus, they’re much easier to plan than other formats of content. Tête-à-têtes can generate traction especially when the person you’re interacting with already has a considerable foothold in the digital realm. Of course, if your guest is a coveted invitee, it may be wiser to record, edit and stitch your interview together to highlight the bits that went well. However, for a more authentic approach, a live stream may make more sense. A live broadcast may entail significant planning in advance, so be prepared to put in the extra hours to make sure that everything is laid out for D-day. Interviews needn’t always be in person. They can even be over video conferencing, in which case your viewers will see both parties framed in two separate windows on the screen.
Idea 4. Skill Sharing
A live stream where you’re talking to your audience can be valuable if you have insights to offer. Perhaps you have a skill that you’d like to share or are well-versed in a specific topic. Whatever it is that you want to talk about, a live stream is perfect because it dispenses information in a more engaging way than text. It’s important to be prepared when you share a skill. Make notes in advance about the key topics that you’d like to cover and flesh out the content under each topic. The beauty of a live stream is that you don’t need a script in order to talk. You can speak as you go along, using your notes as a guide.
Idea 5. Interaction Forum
The only form of video that allows real-time interactions is live video streaming. StreamNow facilitates comments during live feeds, making your broadcast a fitting means to host questions. While you can take questions in real-time, it’s worth inviting questions in advance so as to save time scrolling through a live feed.
Idea 6. Live Tour
Whether your offerings are tangible or intangible, a tour of your office or factory is always a fabulous way to share a little bit of your brand with the world. During the feed, you can feature key elements of your office, the best-known faces in your organisation and possibly, the banter that takes place over lunch break. By humanising your brand, you can strike a chord with your users.
Idea 7. Product Demonstrations
If you’ve got a product that requires instruction, a live demonstration can work wonders. A live broadcast can facilitate question-and-answer sessions and allow people to feel more involved in the unveiling of your product. Plus, it can make your product look more genuine as users follow you through the beats of your demo. It’s worthwhile to do a practice demo before you jump into the real thing because you may want to iron out challenges before opening your broadcast to the world. Make your product demo lighthearted, interesting and fun and keep it as natural as possible.
You can use live video streaming for any of the ideas mentioned above and as you dig deeper into its potential, you’ll find specific ways that fit well with your audience. Explore and innovate along the way and unlock a whole world of live streaming opportunities.
HTTP live streaming, also known as HLS, has become a golden thread that binds thousands of technology-centred companies across the world. HLS is a protocol underpinned by adaptive bitrate technology and is the most used live streaming framework in the world. Amazingly, HLS supports an array of live streaming frameworks, so whether you’re big or small, tall or wide, chances are, HLS will fit right into your technology stack. If you’re on your way to building your stack, we suggest picking a turnkey framework. StreamNow, a live streaming technology developed by Streamhash, is a cost-effective, superlative framework that can fit into your core technology and also plug into an HLS streaming server.
Before we delve into the merits and demerits of HTTP live streaming, let’s understand how the technology came into being, what it offers and how it works.
An Introduction to HTTP Live Streaming
HTTP live streaming is a technology that rides the HTML5 communication protocol, which is regarded as the gold standard for web content. HTML5 is compatible with a vast array of online video formats and protocols.
So, what exactly is a streaming protocol? Simple answer: it’s a tool that determines how your video travels to a user. A protocol is responsible for breaking a video down into bite-sized pieces and then shooting it across cyberspace. These segments arrive at a live streaming server and then travel further to various users. The advent of HTTP live streaming was spurred on by the obsolescence of Flash Video. Its features include:
- H.264 for video compression
- AAC or MP3 for audio compression
- MPEG-TS for stream transmission
The HTTP Live Streaming Process
HLS live streaming is a plain-sailing process. It works like this:
- An MP4 video stream is segmented into 10-second video bits
- Streams are labelled by the HTTP server using M2U8 playlists
- Each playlist corresponds to a specific video segment
- Each video segment is indexed by the respective playlist
Merits of HTTP Live Streaming
HTTP live streaming has a range of benefits. It’s user-friendly, device-agnostic and can be plugged in quickly. But there’s more.
Merit 1. Device Fluidity
HTTP live streaming is a versatile technology because it allows you to target users behind just about any kind of device; tablet, mobile, laptop, set-top box, you name it. The only reasonable alternative to HTTP live streaming in the market today is MPEG-DASH, but this technology isn’t as fluid. It isn’t compatible with iOS and Safari and thus, HTTP live streaming is the more viable option. HLS is a wonderful partner to a live streaming framework like StreamNow since the latter is also equally device-agnostic.
Merit 2. Adaptive Bitrate Technology
Adaptive bitrate technology can work as a great blessing for broadcasters. This protocol tailors the speed of a video stream individually for every user, based on their availability of bandwidth. An example may make this clearer. Let’s say you’re watching a video stream while riding the subway on your way to work. Perhaps your station arrives and you turn your stream off midway. You access it only much later, this time on your laptop. Now, because you’re connected to a wired internet connection, your speed is far better. Adaptive bitrate delivery customises the quality of your stream based on your internet connection and device, ensuring an optimal user experience every time.
Merit 3. Affordability
Cost isn’t always proportional to quality. HTTP live streaming is a case in point. The protocol works in tandem with virtually every hardware device out there through HTML5. Thus, you can broadcast without worrying about users being strapped by inadequate technology. HTTP live streaming works well with an array of standard browsers.
Merit 4. Reliability
HTTP live streaming offers one of the most secure browsing experiences possible, saving your device from potential cyber threats.
Demerits of HTTP Live Streaming
While we’d love to tell you that HTTP live streaming is perfectly seamless, there are a few demerits that it presents. Have a look.
Demerit 1. Latency
In the context of live streaming, latency refers to the lag between when a video is captured and when it is delivered to viewers. The time in between is consumed by a process that involves:
- Live capture by a camera
- Processing by an encoder
- Transmission via the internet
- Distribution to edge servers
- Decoding by user’s device
Latency aside, there may be other problems that slow down a live stream. An obsolete device or a low internet connection perhaps. Latency can augment the quality of a live stream at a user’s end significantly. Unfortunately, while HTTP live streaming can dazzle in terms of quality, keeping latency in check isn’t exactly its forté. HTTP live streaming is limited by its key frame interval, buffer requirements and packet size, pushing your stream back by up to a minute. In most live streams such a delay may not hold much relevance. However, it could be a hindrance to viewers of sports streams or other fast-paced activities where even a few seconds’ delay could be impactful. While there isn’t anything out there to minimise latency just yet, the good news is that there are a host of tools being worked on to reduce latency on HTTP live streams.
HTTP live streaming ought to be an integral layer in your technology stack. With StreamNow and HLS, you’ve got a winning partnership that will power you to live streaming success.
With advancement in technology, innovative, as well as time efficient ways for communication both externally and internally in an organization, are required. Corporates are leveraging live video streaming techniques in innovative ways to effectively communicate the message.
For instance, Dunkin Donuts is using live streaming ideas to involve their on-field employees to be connected with all the events and information happening at their center. Also, the senior management is able to communicate about the performance of the company in the video. In this way,people feel connected and updated about the performance. Similarly, Buzzfeed is using live streaming for business. They earn money through advertisements, as there is no product, service or commodity to sell. Their famous watermelon video, being 45-minute-long, attracted a lot of viewers because it kept them curious and engaged till the end.
Another example is of Tough Muddler. They use live streaming ideas to promote their events and even post videos as testimonials from their existing employees on their website. This helps them in attracting future employees and the prospects one can enjoy while working with them.
There are many ways Corporate can use Live Streaming video, such as the following:
There is no better way to conduct a meeting other than live streaming it. The benefit of conducting corporate live streaming through live streaming software is that people feel more engaged and connected and get to know about their team-mates and other involved people in a better way. It also rules out the possibility of misunderstandings and communication gap.
The team leads introduce their respective team members and then acknowledge their contribution in the team with other team members as well as with the management. This allows people to have genuine and honest opinions about the nature of work each employee does. The agenda is more clearly listed out, therefore confusion is minimized and the time involved in exchanging mails to get the work done is considerably reduced, resulting in better productivity.
There are situations where discussions over topics require people to be physically present, but to make sure this would require people to travel exclusively. Therefore, live streaming idea through streaming software can be a very effective and well sought out idea. It makes the environment as if everyone is in the same room, which makes people respond better, with clearer picture in mind to achieve the main goal. Various teams can comfortably sort out any form of communication gaps arising from inadequate ways of communication, which will result in more productivity and synchrony among the teams.
- Communication to Employees:
In large organizations, it is not possible to engage and communicate with each of your employees, but you require them to be connected to the organization. Also you want them to be aware of the latest happenings of the market and how company is responding to it, its performance in previous quarter and how the shift in strategy (if at all is there) would benefit employees etc. In these situations, and others, top executive leadership takes the route of corporate live streaming.
They try to communicate their message in a video via live streaming software and make sure they cover all the major points they wish to communicate to their employees. Executives take into account that people often prefer visual content than written content, therefore they use the corporate live streaming route for effective communication with their employees.
The data shows that, in general, the top performers in the company hold the most viewership of these kinds of videos, which clearly shows how beneficial the live streaming idea can be for the company. These people align their personal objectives with the corporate objective to produce maximum efficiency, and these live streaming videos via streaming software help them to be updated.
The Human resource department has to shell out significant amount in organizing infrastructures to recruit people. Corporate live streaming through streaming software can allow HR people to recruit people over a live streaming video in the similar fashion as they would do otherwise. All that is required is a good live streaming software, good internet connectivity and Laptop or Computer at respective ends. This live streaming idea saves time and effort of both the employees and employers since one is not required to travel extensively for the recruitment process.
Going further, the live streaming idea can be also used in on-boarding the new employees, all the necessary details and procedures can be communicated to them through live streaming videos. Live streaming idea can also be further utilized by communicating people about the Do’s and Don’ts of the company, and various events and policies initiated by the organization.
Sales teams which are required to be on-field can largely benefit from the live streaming videos, as it allows them to respond to the queries posted by the buyers more efficiently and convincingly. The on demand live streaming video allows people to post their comment about the product or service instantly as a result of which, there is an immediate feedback available to the sales team about the reaction of the people on the product and service. This makes them use their business acumen and align their potential and strategies to communicate to the buyers, with much more ease and commitment.
It also allows them to have a better coordination with the executive management team, as to suggest any improvements. If necessary, improvements can be incorporated in the product or service. Thus, corporate live streaming video allows the sales team to take proactive steps, and contribute to the organization well.
Covering events through live streaming videos allow brands to have a better engagement with the audience. They may host interviews, can show the backstage activities live and can plan and produce anything which would attract audiences’ interest. This can also be used as a platform to acquire new sponsors.
At many places, many of the company’s employees work on field, so in order to make them feel connected and also allow them to experience the event happening at the workplace live on their screens can be a great booster in employee productivity as it will communicate the intentions of the company that it cares for each and every employee.
Therefore, corporate live streaming can be a great booster in covering events and reporting them live to employees, customers and etc. Live coverage of the event organized by the organization also instigates interest among the people about the style of working of the organization, thus paving way for future employees as some of them might see their interests well aligned with the kind of work company is doing and how its employees are participating in full throttle to make the event a success.
Live Streaming of Corporate Social Responsibility events spreads the image of the company in the concerned people’s mind and they accept the brand in an empathetic way. They support their initiatives.
There is no better alternative than communicating with the customer live as it is the most personalized version of providing support to the customer. This solves many purposes; first of all, it allows the support staff person to acknowledge the problem well.
The support person can understand the problem faced by the customer live; there will be no delay in coming to the point. This will save a lot of time both at customer end and at support end. If the support person is well competent, he or she will not be going to take much of the time of the customer to zero in on the problem and provide an appropriate solution through corporate live streaming video via streaming software.
The customer, on the other hand, will have a much more satisfying service and will definitely go to speak good words about the company’s support system, which in turn will benefit the company in the long run.
Live Video for Investor Meetings :
Many companies are relying on live streaming ideas to hold their shareholder meetings. The prime purpose for this is that it rules out the time and effort people have to make to travel and be physically present at the decided venue for the meeting. This, in turn, helps them to compensate for the cost involved in traveling.
Further, in order to have a clear understanding of things, they can have the recording of the live streaming video and replay it after to fetch any kind of report or chart to map out any strategy later with accurate data and information. Thus, corporate live streaming video benefits greatly to the shareholders from every direction. Also, if at all they require physical meeting to be conducted, they can conduct small live streaming meetings for the bigger physical meeting, so as to fetch maximum benefit from the physical meeting.
Corporate live streaming video thus will solve many purposes of shareholder’s meetings and will allow them to organize their strategies well.
Live Stream training videos can be used very effectively in training videos in corporate organizations. This concept will help employees in grasping the training with better ease and receptivity. Corporate live streaming training videos will help the organization to impart training to thousands of employees at the same time. It will allow a great amount of data to be given to the employees more quickly and efficiently.
The live streaming training will allow employees to have direct interaction with the instructor, thus clearing all sorts of doubts, if they arise. It is clearly better than the passive form of training, which employees term as useless and don’t often pay much attention to it. The active form of training video can instill their interest in knowing about the subject, which is being taught in their training. They will understand its seriousness in a better way, thus will respond in a better way.
Therefore, using live streaming idea to convey a message or training will greatly benefit the employee as well as the organization.
Communicating to Franchises :
It is often a great challenge to communicate to franchises about the organization policies, updates and style of working. The live streaming ideas can greatly benefit the organization in this front. It is often observed that many franchises of the same organization don’t contribute in the same amount or do not operate in the similar fashion.
The subtle differences owing to the geography or region are anyway good, but large deviation from the organization style can result in a loss of the brand image. In order to have a certain sense of uniformity and have a sense of engagement with franchises, live video conferencing can make a great difference.
Corporate live streaming videos will help franchises feel that they belong to the organization, and in turn, they will work with more motivation to achieve quality results in respective services or products. This will also allow business leaders to be connected toa large number of franchises at the same time, thus reducing time and effort to visit each one of them and explain the updates of the organization.
This is a section where organizations can make use of corporate live streaming videos in a variety of ways. Marketing is all about putting the product or service in the market, in such a way that it reaches the intended audience in a way company desires. Therefore, it lays out the possibility of using live streaming ideas to communicate with the consumers, buyers, distributers, franchise owners and others.
Organizing an event and conducting a live streaming video interview in order to engage audiences about the product or service is one of many ways company can use live streaming in marketing. People greatly connect with celebrities and their lifestyle, therefore celebrity brand ambassadors’ interviews can be live streamed using streaming software to make people engage with the brand or product or service in the most exciting of ways.
StreamNow: For Live Streaming
StreamNow app is available for both iPhone and Android phones. It will allow the user to view 4 cameras at the same time, and will also capture the live stream video which can then be played after the streaming is over. It has the facility of panning, zooming and it also allows the user to take the still images, which will be stored in the phone device. All you require is a stable internet connection to make it work seamlessly.
It is a great app for streaming live videos and use as per one’s requirement and need. All the corporate live streaming videos can be streamed on this software, as it provides a great live streaming platform for corporates to solve their requirements. It comes with many monetization features.
If you have any doubts or concerns, feel free to drop a line or two in the comments section. I shall reply in a day or two. Keep watching this space for insights on live streaming video. Subscribe to our newsletter to learn more about corporate live streaming. My best wishes are with you and your live streaming venture. Cheers!
Live streaming is a great option for getting the first impression for your organization. Live streaming is more powerful than one can even realize. It could be the first point of contact with your organization. And we all know that first impression is always hard to reserve hence, a company having live streaming could make a better progress compared to the one without it. Live streaming can also generate revenue, making its contribution to an overall success to your organization. The live streams are supported by live streaming platform provider that makes a good mark. A live streaming provider is said to be the best if it has got an excellent branding, viewing experience and messaging, support and monetization options.
Live streaming is significant for your business and here are the reasons why you need to choose it for your business:
Growing online videos:
Online videos are having massive growth in recent times. Companies like Cisco expect that online videos account for 80% of all the internet traffic by 2019. Huge social media websites like Facebook expects their platform would be all video by the next five years. Online videos improvethe communication medium that enables to capture the experience of the viewers. Videos are the best ways to communicate within technical limitations and the images added make it popular. The users expect more content of videos because they are easier to use and immediate connectivity within live streaming.
Engagement of audience:
Social media websites are very keen in making live streaming a significant option for their business. Facebook gives live stream content a boost on the live streaming platform and the videos generate more reach to the audience than any other content type. The videos need not be highly produced or scripted much and this is a great chance for brands, to promote their usage and live streaming is a great way to do that.
Future challenge for television:
TVs being an only entertainment device is now being replaced with online contents particularly video content. These videos promote the brands through ads which are mostly viewed through online resources. With time, more people started tuning-in to live streaming which resulted in a bigger opportunity for brands to reach targeted audience.
Live Streaming Platforms
Live streaming platforms offer built-in marketing modules and in 2017, businesses have got a wide variety of social live options to promote their brands such as Facebook, Instagram, YouTube, Twitter, and Periscope. Periscope is easy to expand to the audience and can easily gain new followers and viewers. But, each business has different live streaming needs.
There are few areas that need to be evaluated before selecting a platform. They are:
Messaging & Branding:
A first impression is the best impression and this impression should be reinforced in the organization messaging and branding. There needs to be an attractive portal for viewing custom built for the organization, the ability to upload notifications and graphics and a notes or news section such that users can know about the social activity and announcements of the organization.
The video content should be having relevant and immersive features for the viewers. It should have enhanced integration with social media, access from any device, highlights and live data feed.
This helps the business to get most of it from the live stream through pay-per-view (PPV) or ads and sponsorship. The funds generated in this way can help the program keep going or even improve it. Stretchable PPV options should be available on the platform. There should also be a flexibility to adjust inventory options and ability to generate 100% revenue from ads.
There needs to be an awesome support system not only for the business but for the viewers too. They need to identify the issue early and help the users and handle customer support problems and questions. When live streamed events take place, they need to work consistently.
Various Live Video Streaming Platforms
There are various live video streaming platforms available in the market. Based on the features, one can choose a live streaming platform for their business.
- LiveStream: This is a paid live streaming platform where a user can upload videos from cameras and mobile devices through the internet. It has more than 200 TV affiliates and it can be used with World Economic Forum, Spotify and many more.
- UStream: it has more than 80 million viewers and it is used to helps soldiers to communicate and let their families know what they are doing and how they are rather than waiting for a letter or call. This can be used with Twitter which gives a chance to connect with more viewers.
- Dacast: It is one of the widely used live streaming platforms for many users. This can be streamed through the cloud, which can save the device space. It is simple to use and monetize. It is used by many business individuals as it is customizable. Simple to use, particularly for beginners. The support system of this platform is round the clock which would be useful for the business.
- StreamShark: To record and stream high profile events worldwide, StreamShark is a best live streaming platform for your business. Users can manage different parts of events streaming and reach them worldwide giving an opportunity to grow the business. Many people like to have an experience of 360-degree videos, with StreamShark they can get the feature and make it easier for their viewers to view it from any device.
- Facebook Live: Social networks are the best place for live streaming videos. Facebook is one of the biggest social networking platforms, Facebook live streaming platform, it has many benefits. This has control over viewers who watch the videos and targeting a particular kind of audience is easy. Here you can target audience geographically which is great for business to reach out their purposes. There is no payment option here and live videos have been shown to be watched over three times compared to non-live video.
- Periscope: This is a live streaming video platform that allows the users to shoot using cell phones. The app can be conveniently used with iPhone and other devices. Live streaming videos can reach the masses faster because they watch the video without edits. Through Twitter, people are notified about the videos and they are available to be watched for 24 hours allowing those who missed up.
The Best Amongst all Live Streaming Platforms: StreamNow
StreamNow is the best solution to start a live streaming business. StreamNow is highly scalable live streaming software with various revenue channels which includes features to serve as Ustream clone or Twitch. This live streaming software can transmit live video and audio coverage for an event over the internet. It is available to the audience for free of cost or through payment on a monthly or per view basis.
A peer to peer comment or chat system helps the user to discuss about videos, and can express their view or opinion. This can help the business to increase the brand value in a long run.
Unbeatable Live streaming:
The quality and continuous live streaming without any kind of technical issues make SteamNow a widely used live streaming platform by many business firms.
A live streaming viewer or a user can easily follow others and gets a notification each time the person update anything or does any activity like attending an event or a session.
For viewing a premium live streaming sessions, the user needs to subscribe. StreamNow has got various plans for a subscription for its users.
It has a dynamic and robust admin panel which gives a wide range of options to the users. Such options include deleting a videos, flag or changing the social login configurations.
Pay per View:
Some users may not be convenient with the subscription plans. In such a case, StreamNow gives them a feature called pay per view, where they can pay depending on the live streaming videos they watch.
Search engine optimization (SEO) has an important role in digital marketing. StreamNow has implemented different strategies of SEO to get more quality visitors or traffic through an organic search.
The payment collections are through PayPal which seamlessly facilitates payments from all over the globe. It has other convenient payment options too.
Suitable for Android/iOS App:
52 percent online orders are from mobile devices. StreamNow is available as an app for Android and iOS for the users of streaming business.
StreamNow helps users to sign up or login through various social media networks such as Google accounts, Facebook or Twitter.
StreamNow is a live streaming platform which provides live streaming services for any business. Using it one can generate billions of dollars profit every year. This can happen through live streaming ads alone. The platform has a ready-made turnkey solution which can launch live streaming solutions. The business can launch their own live streaming videos and get the users subscribed for the same. StreamNow has various social features which make it the best live streaming solution.
If you have any doubts or concerns, feel free to drop a line or two in the comments section. I shall reply in a day or two. Keep watching this space for insights on live streaming services and live streaming platforms. Do subscribe to our newsletter to know more about live streaming solutions. My best wishes are with you and your live streaming venture. Cheers!
According to the statistics portal Statista, market share of Mac OS X is nearly 12%. It is really easy to find out various live streaming software online, but most of them are not usually compatible with Mac. If you are using Mac, then you will require live streaming software for Mac. More often than not, Mac users include business personnel and various professionals from multimedia. Hence, identifying the right video broadcasting software for Mac OS is very important and essential. It is in this spirit, this blog throws insights on the best live streaming software, but also provides you with all the necessary information regarding the most popular live video streaming software.
Best Live Streaming Software for Mac:
Selecting the best live streaming software for Mac requires analysis on different components such as its price, plans, revenue model, unique features and many more.
OBS stands for Open Broadcaster Software. This live streaming software is supported by windows, Linux as well as Mac platforms. Its unbelievable features make live streaming effortlessly easy for professionals as well as the novice. This video broadcasting software written in C and C++. OBS is known for its features such as scene composition, encoding, device capture, recording and broadcasting. The browser plug-in comes bundled in OBS Studio Full Installer and therefore you do not have to install it manually.
The OBS Studio is absolutely free of cost and it is very easy for any programmer to generate redesigned version of OBS that combines innovative features. This ensures smooth flow of your work.
- It is a free live streaming software which enables you to record everything at very high quality.
- The Open Broadcast Studio supports audio, video and file sources of various formats.In the case of videos, MP4 and FLV format are supported. In the case of audio, MP3 and AAC formats are supported.
- One can easily resort to a number of transitions to make videos more interesting.
- OBS provides various platforms to connect with live streaming providers.
- It also includes many filters for video effects such as chroma key, image mask, scale, sharpen, pad, color key and color correction tools.
- This software has a built in audio mixer with noise suppression.
- The OBS provides powerful configuration options where you can add new sources effortlessly while duplicating the existing ones and adjusting their properties.
Wirecast is yet another popular live streaming software. It is owned by Telestream, an American company known for its devices that facilitate video capture, encoding, transcoding and network based delivery. This live streaming software comes in two versions: Wirecast Studio and Wirecast Pro. It is one the best video streaming software which is compatible with an array of input devices. It is a webcasting software which can be used on the existing hardware.
The WirecastStudio version costs $495 whereas the pro version costs around $995. The Pro versioncomes with a number of extra features which are absent in thestudio version. The following Wirecast upgrades are also available:
- It includes Premium support, which costs around $99 for Studio users. For Pro users, it costs around $199.
- It provides Firewire HDV camera input support to studio users for $99. Pro users aren’t required to shell out extra money to avail the benefits of Firewire HDV.
- The cost ofNewBlueFXTitler Live Ultimate version used for creating animated titles and graphics is $945. Advance version is priced at $445 and theStandard versionis priced at $245.
- Lastly, the cost of Virtualsetworks for green screen usage is $329.
- It allows you to caption, transcode, absorb, inspect, stream as well as create all the types of videos.
- It comes with a distinct feature that allows you to stream professional multi camera produce to Facebook live.
- Any person can convert their iPhone or iPad into a wireless camera by using Wirecast Cam and capture Wirecast as a source.
- It provides you with a tool that can be used to synchronize audio and video using both audio and video delay features.
- One of the unique features is simultaneous broadcasts to multiple services.
- It is coupled withchroma key, which is one of the best video editing tools that lets you resize, filter and domuch
- WirecastStudio helps you add unlimited numbers of resources such as microphones, webcams, IP cameras, capture cards,
- It provides live and on demand streaming, packaging and distribution of videos.
- Wirecast Pro helps you record videos in high quality using every camera connected to it. There are enough provisions to edit the recorded video content immediately.
- This software makes use of IP streaming protocols such as HTTP, MMS, RTSP and RTMP.
- It benefits the user with instant replay feature to edit theclip and replay them at any particular speed.
- You can easily set up the required background in your video, position the background beautifully so as to lend areal An individual can choose either from the built-in virtual 3D sets or buy the expansion pack that includes around six sets with 90 different camera angles, available at Virtualsetworks.
Adobe Flash Media Live Encoder
Adobe Flash Media Live encoder is another feature-rich live video streaming software and media encoder that enables streaming of audio and video in the same time. The media encoder supports MP3 format. This software is a custom coded platform, mostly useful for business purposes that support audio as well as video streaming.
This is a free live streaming software where the user doesn’t have to incur any cost to avail the benefits provided by the software.
Main Features: The best part of this tool is that it can even be used by beginners in this field. Beginners can draw insights from the demo video provided.
- It supports timecoding.
- The updated 3.0 version of Adobe Flash Media Live Encoder is capable of Multi-core processing as far VP6 coding is concerned.
- It is also used to archive FLV or F4V file locally.
- This software has unique automatic functions that comprise auto adjust functionality, automatic restart for maintenance and automatic launch of theoperating
Streaming of live events can be very expensive for which you have to spend a hefty amount on cameras and various operators for high quality. That being said, if one wishes to sacrifice the quality of videos, one can use webcams and smartphones.
We have stated below the following ways to generate revenue from the live streaming videos:
- Sell the rights of your event: You can either sell or rent out the recording of your event to someone who wants to own it or who have missed the broadcast of the event. This can help you generating sufficient income.
- Advertisements: If you are willing to earn through advertisements, you can simply insert advertisements in the beginning or middle of the video streams.
- Charge for streaming live events: One can charge a fixed rate for streaming or broadcasting live events without getting into the chaos of distribution and promotion activities to increase the view of their video.
- Video accessing fees from viewers: Instead of earning revenue through advertisements, if that seems less profitable to you, charging a small fee from the viewers so as to provide access to them is a better option. It is suggested to combine this method of generating revenue with other ways to earn higher amount of income.
- Find sponsors: Mustering the support of sponsors who are willing to sponsor your event especially related to a particular niche can come a long way in funding.
Let us know your thoughts on the best live streaming software for Mac. If you have any doubts or concerns, feel free to ask queries. We shall reply in a day or two. Subscribe to our newsletter and keep watching this space for insights on live streaming. Our best wishes are with you and your live streaming venture. Cheers!