Top 5 Tips for Sports Live Streaming Success

Top 5 Tips for Sports Live Streaming Success

In a study conducted recently by A. T. Kearney, the global sports industry was pegged at between $480 and $620 billion. There has always been enormous opportunity in sports; whether in merchandising, tickets or sports celebrity-led influencing; but the internet has catapulted sports into a titanic league of its own. Thanks to sports online streaming, cable and satellite supplied sports matches are no longer a novelty and navigating traffic-riddled lanes at supersonic speeds are no longer a necessity to catch a live game in time. With live streaming, a sports event can be accessed from anywhere. All you need are a device and an internet connection.

Amongst the various sorts of video programmes, sports occupy the top spot in terms of popularity, across both conventional and digital realms. And numbers are multiplying furiously. An estimate made by Adobe suggested that sports streams on its video service has jumped 640% between 2012 and 2013. Interestingly, this engagement isn’t restricted to professional leagues and teams. Even little league games, university matches and school-level tournaments are garnering interest on live streams.

If you’ve been considering cashing in on the sports live streaming trend, here are five tips that will get you going. Stream live sports online, the easy way.

Tip 1. Strive for Quality

Live sports streaming online is a unique brand of live entertainment. When you stream sports online, every millisecond counts. You don’t have many other segments of entertainment where things could change in an instant. Flashes of activity need to be captured seamlessly and in real-time in online sports streaming. There are several elements that will influence your quality: the weather, the lighting, the capability of your technology to carry your stream through. Here’s a closer look at some of the factors that will play a role in determining the quality of your live stream.


If you pick a sturdy technology, your quality will automatically be taken care of. Of late, the sports streaming niche has taken a shine to a technology called StreamNow, a superlative turnkey framework that delivers sports streams fluidly and flawlessly. Built on an excellent technology stack, StreamNow doesn’t disappoint when it comes to broadcasting in real-time.


Your hardware is your biggest asset for your online sports streaming platform, aside from technology of course. Live sports streaming online requires superior equipment and sturdy gear in order to capture minute elements in excellent clarity on the go. Remember, that you may encounter adverse weather conditions during your outdoor schedules so it’s important to carry waterproof sheets to cover your equipment. When it comes to picking your camera, pick one that works optimally in dim lighting. Many sports games are evening events and capturing them can become a challenge if you’re not equipped. Consider options with a large sensor and a broad aperture.


Resolution can impact your stream in a big way and it’s worthwhile to invest in a camera that sits above a 1920 x 1080 full high definition threshold. You’ll also find that a lot of live streamers are gravitating towards 4K-compatible technology, but there’s still time before 4K sweeps the market and becomes mainstream. If you want to invest in a technology that lasts you several years, go for a 4K camera. It’s always good to be future-fit. While we’re on clarity, let’s also talk about zoom. During a live stream, it’s likely that you’ll operate with a minimum set of cameras, especially if you’re recording an amateur game. Thus, zoom becomes incredibly important in capturing the little details. These can be big for your stream and your audience. When you decide on your zoom capability, evaluate your options in light of the sport that you will be primarily capturing. Some sports entail finer details than others and are played on more expansive grounds. Basketball, for instance, is played across an entire court whereas a ping pong match is confined to a limited space. Autofocus is another critical feature you ought to keep as a criterion.

Frame Rate

The more the frames, the clearer your stream. Think of frame rate as an animated flipbook. When you turn the pages of a flipbook quickly, you see a fluid, crystal-clear story take form. On the other hand, if you turn them slowly, your story doesn’t make any sense. The same way, when you stream sports online, a high frame rate is a must. 60 fps is a good place to start. Make sure your camera is compatible with your frame rate.

Tip 2. Focus On Your Software

We’ve already spoken about the merits of selecting a specialised technology. But there are other factors that belong in your technology ecosystem. If you do invest in multiple cameras while live sports streaming online, purchase a camera encoder that will allow you to toggle among cameras. This is known as live switching. A mixing software should also find a place in your software suite. This can help you create instant replays, slow motion recaps, titles and transitions and on-screen score cards.

Tip 3. Marketing and Promotion

Marketing your live stream is the only way to get your word out there. Plan a marketing campaign around each of your live streams and prepare well in advance. Use marketing vehicles like newsletters, blogs and social media to promote your stream. Also, release teasers of what is to come by having players talk about the impending match. This can build excitement and energy in the lead up to your game.

Tip 4. Monetisation

There is a range of monetisation tools you could pick from when it comes to live streaming sports online. Advertising, pay-per-view, content sponsorships and dynamic subscription plans are some of these. While advertising makes sense only once you have a considerable user base, you could begin with other routes immediately.

Tip 5. Offer Extra Highlights

Everybody likes a little extra. Reserve the time before and after your game to engage with your viewers. Give them inside news on what’s going on, which players have entered the fray and any other updates you may have. You could even involve members of the audience for additional engagement. Your after-match highlights could include recaps, player interviews and a game summary.

The online sports industry has ballooned into a veritable force to reckon with. And it only seems to be growing. A compelling business model can help you become a part of it. Get creating.

Things to Consider When Selecting a Live Streaming Platform

Things to Consider When Selecting a Live Streaming Platform

A live streaming platform can bind a well-crafted communication toolkit together, lending essential threads to a promotional quiver. It’s crucial that you take your time picking a live streaming technology that fits your needs; each offering in the market comes with a unique combination of facets and it is important that you align your objectives to the features offered by your framework. Selecting a superior technology can be a complex, long-drawn process if you don’t have the right resources at your fingertips. This guide gives you a much-needed insight into the world of live streaming technologies. Here, we highlight factors you should consider while making your decision.

Factor 1. The Right Fit:

A live video streaming platform can vastly augment your communication strategy, lending innovation and value to your engagement approach. Live streaming is a versatile tool that can fit just about any business or scenario. The advent of turnkey frameworks like StreamNow has only catalyzed the adoption of live streaming as a mainstream communication technique. Here’s how live streaming is included across segments.

Corporate Organisations

For a corporate organization, a live streaming software can serve a variety of needs, whether for training, virtual meetings, shareholder gatherings, product launches or even press releases. Live streams are especially relevant if a company’s geographical presence is fragmented, in which case a broadcast can be accessed equally from across regions.

Government Organisations

Increasingly, government organizations and public departments are embracing live streaming in a bid to promote clear, transparent communication with stakeholders.

Educational Institutions

Universities, schools, and other educational institutions leverage live streaming platforms to facilitate live tours, exclusive talks, special lectures and other elements of interest.


Entertainers often shoulder tremendous costs in order to deliver a grand performance. There’s the venue, the lights, the seats, the stalls; oh, the list never ends. A live stream, on the other hand, requires zero capital. It doesn’t even require a stage. Entertainers and performers can use live broadcasts to showcase new shows or performances. This is a great way to offer fans a sneak peek of what is to come.


Webinars are useful tools for communicating important information with stakeholders.  

Sports Events

Whether it’s a neighborhood sports event or a professional sports league, a live stream can connect fans to live matches without having to navigate logistics.

Places of Worship

Virtual worship is a wonderful thing, especially when you can’t be present for a service or sermon. Places of worship around the world have become faithful proponents of live streams.

Every segment has a unique need when it comes to live streaming; while places of worship may want to address a specific geographic diaspora, a business organization may want a rock-solid enterprise stream that supports users from all over the globe. Technologies like StreamNow can be customised to fit perfectly into a user’s portfolio.

Factor 2. The Content Delivery Network:

A content delivery network, or CDN, is an international network of servers that work together to supply video data evenly across the world. What this means is, if you’re watching a stream broadcast from Shanghai, sitting in New York, your device will source the stream from your nearest server. Conversely, your friend sitting in London will source the same stream locally. A CDN can augment speeds, reduce lags and maximise load sharing. CDNs are categorized under two umbrellas: Tier 1 and Tier 2. Tier 1 CDNs, as the name suggests, are superior in both performance and quality, because they are able to span the corners of the internet routing maze through peering. As a result, their reach is vaster.

Factor 3. Convenience:

Live streaming is a complicated, deeply technical process composed of multiple pre-programmed layers. Thus, it is imperative that you find a live streaming platform with a user-friendly interface, a handy administration panel, and brilliant customisation features. After all, the last thing you want to be doing in setting up your live streaming software is staring at a screen full of complicated coding. A well-designed live streaming platform will preserve its technology in its bottom-most layers, topping it with a seamless interface for marketers and entrepreneurs. If you’re wary about how well you’ll be able to adapt to a new technology, there’s no harm in opting for a free trial period. Established live streaming platforms come with a 30-day trial window.

Factor 4. Fluidity and Integration:

If you have a product that is available across devices, it is important that you stitch your live stream into each of these platforms. Enter, the Application Programming Interface, or API. An API is a protocol that binds a service with several auxiliary technology pieces. A broadcaster API essentially means that you can build your live stream into a mobile, desktop, tablet or workflow.

Factor 5. Customer Service

Live streaming could become the backbone of your communication strategy and it is important that you are 100% in control of it at all times. In light of this, a service provider that offers customer service around the clock is gold, because you are insured against any untimely timeouts and downtimes. Not only this, the compatibility of technologies in your stack may prove to be a problem if you’re not careful and it is always a good idea to have support set up on speed dial. Also, pay close attention to the forms of customer service that a live streaming provider offers. Often, email interactions can be long-wound and slow, whereas a live stream could warrant intervention within seconds.

Make sure to put time and thought into selecting a live stream for your business. Pinlearn is a great solution that can be fluidly tailored to the needs of your organization. With the right framework, you’ll never have to compromise.

5 Best Live Streaming Platforms to Increase Exposure and Influence

5 Best Live Streaming Platforms to Increase Exposure and Influence

Every brand in the market is earning huge revenues and is undergoing unscathed success with the commencement of video streams and live broadcasting features. One can be hassle free while connecting with their audience and can relate to their viewers with a high level bonding. Allotting invaluable content to the viewers keeps the audience glued to these live streaming platforms and engages them to certain activities which in return help in the funding of these live stream providers. Marketing geniuses have ascertained than the video streaming industry has overshadowed other content selling websites and has given a tough competition to them. Video streaming platforms whether be it live or recorded carries the ability to entice its audience towards them. This aids in branding purposes and engage more masses to achieve one particular goal. It is probably the best platform to grow your own brands and market them online.

There are various advantages if one is using Live Streaming videos. The benefits are irresistible if the positive yield per year is taken into consideration. Amalgamation between you and the end user is fulfilled by this procedure. The bond between live streaming providers and their customers is definitely getting sharpened day by day.

Some of the advantages gained by implementing live videos are:

Spectators will get a preposterous value for money by allocating and distributing contents, learning and demonstration videos.

Post viewing a commodity endorsement, consumers will be most likely to acquire that product with a proper payment.

Your fans can access the backdoor of your brand and investigate the content in it.

Integrity and commitment from both side is enhanced. Customers will be trustworthy as well as loyal.

Video broadcasting alone generates revenue of 1200% more shares than that of content based on documents and images.

Live streaming is crucial if you are indebted to digital marketing and your objective is solely based on improving sales alteration and adaptation rates.

Let us start discussing five live streaming platforms which will enhance exposure and influence:


A platform which has engrossed Facebook users all over the globe is none other than Facebook Live. Live Streams don’t get better than this even if you are using the best in the world. A socially connected platform where you can get millions of viewers depending on your content is basically child’s play. Real-time event sharing has become painless and straightforward. However controlling Facebook gets, its live streaming software is authoritative enough to create such software which would easily connect you to your viewers in no time. Facebook live videos can also be recaptured anytime even after they have been stopped.

Facebook Live Streaming

Initiated during the month of August in the year of 2015 Facebook users since then have been blessed with this deal using the Facebook mention application. Users are able to comment on any content real-time. January 2016 marked the beginning of this live stream feature for use among all and sundry. With admirable live video streaming software and a stellar API, this project made it viable for drones and other recording appliances to consolidate with the live streaming platforms.


Commenced in the year 2015, this ingress owned by Twitter has made live video streaming exquisite and immaculate as ever. With various options including the tweet of a link which would redirect you to a live stream triggered by Periscope itself this application has been culminating and has also given a brawny competition to applications such as Facebook Live. Accounts have stated that every day customers if combined together watches videos worth 110 years. Options between streaming a public video or a private one is susceptible. This provides a heads up to the security management of the application. Broadcasters here are also able to paralyze comments which are unethical.

Periscope Live Streaming

With impeccable live video streaming software, Periscope in 2017 is the most established among all live streaming providers. A two way ability to block each other from the side of the user and the broadcaster is enabled.


YouTube, the most established video streaming application in the world also introduced a live streaming feature back in 2008. Inaugurated by celebrities, this application is now one of the largest growing businesses in the globe. YouTube live can be coined as the most agile among all other live streaming platforms. It is commendable to use YouTube live on different platforms such as smart phones including both android and iOS devices. With enhanced and user-friendly features videos on YouTube are aired moments after the commencement of the event with a feature that allows the video to be uploaded immediately on the channel of the broadcaster. Customer and broadcaster relationship strengthens since uploaders can easily connect to the audience in between the feed. The video however stays in the channel so that it can be experienced at a later stage. With monetization options and run anywhere features YouTube live using the best live video streaming software is the sturdiest and the most symbiotic application available.

Youtube Live Streaming

YouTube being a commonplace in lives of the general masses has become one of the most dependable platforms ever. Aiding in stellar video creation and ventures which would definitely be fruitful YouTube is one of the most robust and steady podium in the live video streaming business.


Accepted by more than 80 million viewers in the planet Ustream has literally been up and running since the year 2007. Owned by American brand Ustream Inc. , this application was initiated as the first live gaming service for Play Station 4. Monetization options are widespread with Ustream. Ustream is completely a video marketing stage which incorporates the generation with supremacy and assists in capturing the live video streaming software to get subscribers without any hassle and money making advertisements. Live web seminars, drill ceremonies and online training endeavor are originated on this platform. Supporting content which is comprehensive and exclusive is a distinct but salient feature of Ustream. Webinars act as a subsidy for in-depth content which is generally educational.

Ustream Live Streaming

Revenue collection get easier and beneficial from such a platform which earns form paid ads as well as subscriptions. Watershed was a formerly accessible paid service which used to charge communicators via a pay per view basis or advertisements and endorsements. Watershed was overshadowed with the commencement of Ustream which in turn invoked easier attributes for the collection of money from live streaming. A copyright service provider called Vobile depends on the fingerprint scan procedure for the detection of monopolized material. Falsification and security breach is beyond the bounds of possibility in such a website. Payment gateways are more than 100% sure and are authenticated beyond imagination.


With an insurmountable and colossal figure of 150 million users daily Snapchat is a portal for entertainment which remains unscathed and unblemished. Permission to share instant photos and abbreviated videos is what makes Snapchat cool among smart gadget users of this generation. This application allows involvement of peers where one could easily share videos and engagement in long chat sessions with their contacts. Discount coupons and other major giveaways, live shoots for events such as fashion, musical and promotional altogether improve the effectiveness of the platform. Content uploaded by you won’t be stored anywhere and is for one time use strictly making it most effective among others when it comes to you wanting your audience to only witness the content and not plunging deep into it.

Snapchat Live Streaming

The inaccessibility to photos and videos once the live stream is over is an incredible boon and also somewhat a meager curse for the audience. Once done, you cannot share or upload the content on any platform. This might be annoying for the spectator but certainly makes the platform a more secure one. Users share billions of photos everyday among each other making Snapchat the most used application in a prolific manner. Filters, edits and effects have made Snapchat more interesting than ever. Videos can maximum go on for ten seconds. Later for the discretion of viewers Snapchat came up with yet another feature labeled as “Memories” where private videos, photos and any other media were allowed to be stored in a personalized folder to avoid discrepancy. “Voice Filters” and “Backdrop” are visage which were added earlier this year to enhance the quality and the beautification of the application. Alas, a more attractive product sells better in the market than a shabby commodity.


Stated above are only 5 applications which act as live streaming providers whereas thousands of others have been developed only with the vision of creating an interconnected planet. Live streaming platforms such as Instagram and Kanvas which has not even been mentioned also holds a high authority in the video streaming industry. Video streaming is the most widely used method to hold people millions of miles apart from each other together. These commodities can even aid your digital marketing employment scheme in launching an esteemed business strategy. A couple of years from now on the world will not only witness a change in the digital media market but also a transformation of facet is buoyant.

An Ultimate Buying Guide to Choose the Best Tripod for Live Streaming

An Ultimate Buying Guide to Choose the Best Tripod for Live Streaming

Live streaming can be a passion for a few people and in some cases, it can be their job. But whatever the situation is, live streaming equipment which includes tripod, camera, an encoder, and internet connection is must. So choosing the best tripod is a basic necessity for live streaming.

A tripod is a simple device required to hold the camera steadily. It has a set of legs and a head to give the balance as they are made for convenience and to make the live video streaming easier. For all intents and purposes, live video streaming can be hard without a tripod. The best way would be to use a tripod for your video projects for holding the camera and this should be the basic step.

Tripod can help shoot sharp images with best possible quality and a steady live video streaming. Tripod is an essential live video streaming equipment used for long exposures and for shooting in highly windy locations.

An Ultimate Buying Guide to Choose the Best #Tripod for #LiveStreaming Click To Tweet

Live streaming Equipment:

For live video streaming, one requires a few types of equipments such as:

  1. Camera: A camera of a good quality and fully functional camcorder can help to get the job done and it should be easy to use. It should be able to broadcast the video through an internet connection. A camera can be selected based on the budget of the photographer as there are many models available in the market.
  2. Encoding Device: To convert the video input into a digital format, one needs an encoding device. The format should be played back on various devices. There are two options for an encoding device: hardware encoder or a computer with software encoder. The decision depends on the need. The computer with software encoder needs a capture device and an adapter that can go between the computer and the camera.
  3. Internet: Internet used for live broadcasting should of high-speed. Various options include Wi-Fi, a 4G network, Ethernet connection or a MiFi device which again depends on the location.
  4. Tripod: One needs a tripod for live streaming, as it enhances the quality of the video as it can hold the camera at a perfect place and results in prevention of blurry videos. A good tripod is essential for the best live video streaming. 

Types of Tripods:

There are two major kinds of tripods:

  • Camera Tripods
  • Video Tripods

Camera Tripods: Camera Tripods are basically made for still cameras. They consist of a ball head which allows the camera to move at any desired orientation and angle. This can be loosened and locked as required.

Video Camera Tripods: The video camera tripods are different compared to photography tripods as they are heavier and larger. They are made heavy so as to steady the high weights of video cameras. They are provided with a spreader to connect its legs so as to increase the stability.

If Tripod is of good quality, it lasts for more than 30 years if used in a proper way. Therefore, selecting the best tripod depends on the features. As a matter of fact, tripods can affect live streaming. There are lightweight tripods as they are made of carbon fibre which is a new advancement. They have got several advantages as they absorb and dampen the vibrations which make them easier to use in cold conditions. In case the user works on portraits, then aluminium type of tripods can be used with a supportive design. In this way, it can work smoothly with faster adjustments. All these aspects affect the final quality of the video.

Few tripod bestsellers are Gitzo series 4 (long); Manfrotto’s 536, 535; iFootage Wild Bull T7.

In a situation where weight and size do not matter, one can opt for a heavy-duty tripod. These are made of aluminium. Both cheap and expensive tripods are made of aluminium. Heavy duty tripods are also stable.

Spreader attaches the legs of tripod together which helps for adding stiffness. There are two kinds of spreaders.

  • Bottom-level spreaders: They stay still on the ground and offer better stability. In case of filming being done on flat surfaces, this tripod does not suit to the situation.
  • Mid-level spreaders: They are quite versatile, as they can be used on uneven surfaces also.

Twin-leg design is a recent feature developed for tripods, where each leg of this system is composed of two poles. Due to this, there is a higher level of stability and stiffness thereby minimizing vibrations when used in high windy situations or while moving the camera during a shoot.

Manfrotto MVT502AM is a twin leg mount model which is a best-seller and for heavy duty with a bottom spreader, one can opt for Vinten 3821-3 Pozi-Loc.

Many experts have realized that they can get good results by having a good tripod there by avoiding spending their valuable time on workshop to modify and edit the video. A stable tripod helps to capture extraordinary image quality thereby reducing the struggle of photographers.

Things to Consider Before Buying a Tripod:

  1. Quality of Tripod Legs: The rubber twist leg locks have to be flexible and they should be secured with extended legs that require a quick push of the thumb to lock them. Most preferably, the tripod should have four telescopic extenders with threaded grips so that setting up and stable shooting will be easier.
  2. Quality of Ball Heads: There needs to be one lever to tighten and loose for convenience, which means with just two turns, the lever can position the camera in the right position. The ball head should allow switching between portrait and landscape aspects. Selecting a high-quality tripod with good ball heads has a great impact on the quality of the videos.
  3. Quick and Easy Release: Cameras should be quickly and easily mounted on the tripod and when selecting the tripod, make sure you get a demonstration such that it is easy and quick to release the camera.
  4. Weight: The weight of the tripod depends on one’s choice and how much one can carry. It should be portable and steady and as well as light. Heavy tripods are convenient to use when shooting in strong winds. Lightweight carbon fibre tripods are convenient at normal shooting portfolios.
  5. Size: The size of the tripod should be selected based on the travel plans. A small tripod cannot withstand heavy winds and extreme weather conditions. In case the photographer is tall, they can opt for a tripod which can extend at the central column.
  6. Cost effectiveness: This is the most important thing to consider while buying a tripod. The durability, quality and the cost effectiveness are the major things to be looked in to.
  7. Speed: The tripod used to hold the camera should be fixed quickly without consuming much time so that the scenes that keep changing quickly can be captured. 

Use the Best Live Streaming Software with your Tripod: StreamNow

StreamNow is the best solution to start a live streaming business. StreamNow is one of the highly scalable live streaming software with various revenue channels which includes features to serve as an Ustream clone or Twitch. StreamNow can transmit live video and audio coverage for an event over the internet. It is available to the audience for free of cost or through payment on a monthly or per view basis.

A peer to peer comment or chat system available with StreamNow helps the user to discuss about the videos and can express their view or opinion. This can help the business to increase the brand value in a long run. The quality and continuous live streaming without any kind of technical issues made StreamNow a widely used software for live streaming.

A live streaming viewer or a user can easily follow each other. Even they will receive alerts when any of them update anything or do any activity like attending an event or going for a session. And for viewing a premium live streaming sessions, the user needs to subscribe. StreamNow has got various plans for subscription for its users. StreamNow has a robust and a dynamic admin panel which provides a wide range of features to the users. Such features include deleting videos, flagging or changing the social login configurations.

Some users may not be convenient with the subscription plans. In such a case, StreamNow gives them a feature called pay per view, where they can pay depending on the live streaming videos they watch. Search engine optimization (SEO) has an important role in digital marketing. StreamNow has implemented different strategies of SEO to get more quality visitors or traffic through an organic search. The payments are done easily by using PayPal across the world. Although, it has other convenient payment options too.

StreamNow is available as an app for Android and iOS for the users of streaming business. It helps users to sign up or login through various social media networks such as Google accounts, Facebook or Twitter.

StreamNow is a live streaming platform and a live streaming service for any business which can generate billions of dollars profit every year. This can happen through live streaming ads alone. The platform has a readymade turnkey solution which can launch live streaming solutions. The business can launch their own live streaming videos and get the users subscribed for the same. StreamNow has various social features which makes it the best live streaming solution.

If you have any doubts or concerns, feel free to drop a line or two in the comments section. I shall reply in a day or two. My best wishes are with you and your venture. Keep watching this space for insights on live video streaming. To learn more about live broadcasting and tripod for video camera, subscribe to our newsletter. My best wishes are with you and your live video streaming venture. Cheers!

A Beginner’s Guide to Start Live Streaming

A Beginner’s Guide to Start Live Streaming

Live streaming videos are quite trendy in today’s time. To start a live stream, one needs an internet connection, a smart phone, and live streaming software. This simple setup is enough for starting a low scale streaming. However, if you are planning for a high quality streaming, then you require a camera, a capturing device, a software encoder or hardware encoder, and a video streaming host.

The process of live streaming which involves broadcasting the video over the internet in real-time, has become seamlessly easy. The technology on which live streaming works is quite easily accessible and anyone can leverage it to the fullest. With best in class reliability and superior internet bandwidth, you can stream the video in HD. StreamNow is a live streaming software, which has made streaming quite easier.

How to Live Stream?

Here is a quick run-down on the equipment required to live stream:

  • Camera:

The most important thing for starting a live stream is a camera. You have various options to choose from: smartphone or a tablet camera to a Digital SLR (DSLR) camera. The best option would be using a USB connected webcam which can produce HD quality videos. USB can also simplify the process of live streaming through the computer on the internet. Irrespective of the camera you use, make sure that it can shoot full HD i.e. 1080p video and can give output through a HDMI.

  • Capture Device:

These are used to take the video input from the camera and transmit it to the computer or to send it directly to the live stream. There is a wide range of choices available in the market for encoding devices. Quite a few are available as cards or as plug-ins between computers and cameras. There are few encoders which can help one do away with computers.

  • Software and Hardware Encoders:

Encoders play an important role in video streaming as the cameras can only record the videos in a format that is suitable only for recording. For live streaming the same, one needs an encoder which can import videos from the capture device or USB and subsequently transcode it.

The price varies to a great extent between open-source options and free ones. Examples of open-source encoders are Flash Media Live Encoder, Wirecast Pro, and VidBlasterX. After choosing an encoder, the user has to download and install the software to explore the features. Subsequently, he / she is required to set the settings. One can become proficient after the usage progressively. There are various high-end encoders which can be opted if you don’t mind shelling out a few extra bucks.

  • Internet Connection:

For live streaming, the internet is an essential requirement. It is easier to connect with a cell phone or a webcam and if a video camera is used, one can connect to the internet using a laptop connected to a transcoding device. A Wi-Fi connection is suggested as video files are large and a slow connection may not be useful.

A Beginner’s Guide to Start Live Streaming #StreamHash Click To Tweet

  • Video Streaming Host:

Video streaming host is the last but not the least requirement for a live streaming. For all intents and purposes, a video streaming host is an online platform which has enough bandwidth and is configured to take video inputs from all the viewers across the world. The hardware or the encoding software should be connected to the video streaming host. Download the video streaming host and signup to create a hosting account and provide a password or URL provided by the streaming host to the encoder. This way, the streaming host can broadcast the videos.

How to Start Streaming?

To start live streaming, you need to keep the entire equipment ready. Once you have the equipment, connect to the internet and begin live streaming. The most important step is to get the live stream available for the viewers and for this, copy the URL on your video streaming host website and share it with your viewers. Now, connect all the devices and start live streaming. The video shall be broadcast to all your target audiences.

Live Streaming Guide:

Live streaming is a great option to get the first impression for an organization. Live streaming software is a powerful means to facilitate live streaming. This could be the first point of contact with an organization. First impression is always hard to reserve and hence, a company having live streaming could make a better progress compared to the one without it. Live streaming can also generate revenue, thus making its contribution all the more pivotal for the overall success of your organization. Live streaming software is said to be the best if it provides excellent branding, superior viewing experience and messaging, support and monetization options.

Few important things to consider while live streaming are:

Planning the production

Acquisition of source

Preparing content


Interfacing audience experience

A pre-event page has to be created in advance so as to avoid confusion to the viewers and to make everything clear. Therefore, before planning a live video streaming, you need to create a web page showing the date of the event and through that, you can manage the viewership of the live feed. Another way is to create a template. Through this, you can reduce not only time but also effort. You can even think of pre-event promotions and other creative ways to increase the number of viewers.

The live streaming environment need to be responsive to mobile and it should have a high quality. The best way is to make the video compatible to be broadcasted on iOS, Android devices, and the web. This is because many videos are watched on mobile phones.

A huge amount of effort and time will be spent in making, promoting and executing videos; so one has to make sure that videos garners enough eyeballs both during and after broadcasting.

There are various ways of increasing the number of viewers for live video streaming, such as the following:

  • Blogs: Create blogs and mention the details about the videos. Transcribe the video content and create summaries.
  • Emails: Draft emails having the information and details about the videos or about the speakers in the video. Send the emails to groups and cover as many people as you can.
  • Website: Build a webpage as an event resource and a hub so that the next upcoming videos can also be published monthly, quarterly or annually. People who have an intention to attend can learn through the website.
  • Social Media: Social media is one of the best ways to advertise about the video stream and when correctly targeted, the video can generate a great brand experience. The live video feeds can be clipped on online video platforms such as Facebook, YouTube, and Twitter. Multiple sets can be created for multiple usages. 

Video Streaming For Dummies:

For people who have got no experience, video streaming is a big challenge. Here are few ways of video streaming for dummies which can help a beginner to stream a video.

  • Computer: Get a firewire cable which is faster than a normal USB cable. Firewire cables are compatible with MacBook Pros. For a beginner, they are the best options.
  • Camera: A DSLR camera or a webcam fixed laptop can be convenient to use. The firewire can be plugged in to the camera and MacBook for swift streaming.
  • Microphone: A camera microphone can do the job but, using a handy recorder can improve the sound quality to a great extent.
  • Internet: Having Wi-Fi connection helps to upload huge video files faster rather than a mobile data connection.
  • Finding a Platform: StreamNow is a live streaming software which can transmit the live video and audio coverage for an event over the internet. One can download it and it is available to the audience for free of cost or through payment on a monthly or per view basis. It is also available as an app for Android and iOS for streaming the videos. You may sign-up or login through various social media networks such as Google accounts, Facebook or Twitter whichever is convenient to use.
  • Marketing: You can create your own blog or website to create an idea about the video streaming. Using social media can also help in marketing. Social media networks include Facebook, YouTube and Twitter.
  • Evangelize: Make simple events to create awareness about the videos and in this way, they can catch up the live streaming when it gets broadcasted.

Use the Best Live Streaming Software – StreamNow:

StreamNow Live Streaming

StreamNow is the best solution to start live streaming of the videos as compared to any other platform. StreamNow is a highly scalable live streaming software. It has many revenue channels, many features and is extremely easy to use. All its features make StreamNow a perfect platform to design either a Ustream clone or a Twitch clone. StreamNow transmits the live video and audio coverage for an event over the internet. It has an inbuilt chat system which helps the users to discuss about the videos and can express their views or opinions. Superior video quality and continuous live streaming without any sort of technical issues make SteamNow the popular global software for live streaming.

StreamNow has got various subscription plans for its users.


StreamNow’s admin panel is robust and dynamic which provides a wide range of options to its users. Some options include deleting videos, flagging or changing the social login configurations, etc.


Viewers and users can follow one another and get alerts whenever any update is made by the person. For viewing a premium live streaming sessions, the users are required to subscribe


Search engine optimization (SEO) has an important role in digital marketing. StreamNow has implemented different strategies of SEO to get more quality visitors or traffic through organic search.


A few users may not be okay with subscription based plans. StreamNow has a feature called pay per view, where they can pay depending on the live streaming videos they watch.


Payments can be done through PayPal. More often than not, payments are facilitated without any chaos and one can also explore other payments options.


StreamNow is a live streaming platform which provides outstanding live streaming services for any firm to help them in generating billions of dollars profit every year. This can happen through live streaming ads alone.


StreamNow is a ready-made turnkey solution where you can launch live streaming events. Thanks to its built-in growth hacking features, you can get users subscribed for your video based events. It has various social features which made it the best live streaming solution.


StreamNow is available as an app for Android and iOS for the users of streaming business. It helps users to sign up or login through various social media networks such as Google accounts, Facebook or Twitter.

StreamNow is an easy live streaming platform and it doesn’t require much technical knowledge. This makes it readily available for all the users to engage in live streaming.

If you have any doubts or concerns, feel free to drop a line or two in the comments section. I shall reply in a day or two. Keep watching this space to learn more about live streaming and live streaming software. Subscribe to our newsletter to keep yourself abreast of live streaming best practices. Our best wishes are with you and your live streaming venture. Cheers!


Start Live Sports Streaming Business using StreamNow

Start Live Sports Streaming Business using StreamNow

Great matches are often played in big fields or stadiums, great players are seen and surrounded by thousands of viewers. That being said, there are millions of untold stories and unseen players who perform quite well but never get noticed. But with technology, one can now easily showcase their talents by streaming live sports online. With time, online sports streaming has become quite popular and it is quite simple to implement.

It increases the traffic towards your site and provides a medium to all the users to cherish their favourite game or player.

Why Should One Start Live Sports Streaming?

With the advancement of internet, most of the work is done online; people prefer using the internet for fun, networking, entertainment, etc. In the same way, they prefer watching matches and other sports online, rather than watching it at home on TV. They get the flexibility of watching their favorite shows anywhere, anytime using their smartphones, tablets, laptops and other gadgets. It’s simple to create a live streaming app, to allure and cater the online viewers and increase the traffic on your site.

1. Live Streaming your Sports Attract More Audience:

The Internet has broken down all the geographical boundaries and now, people are easily connected with each other irrespective of where they live. Live sports streaming can help you gain more audience worldwide which brings more recognition and viewership to your website.

2. Live Sports Streaming Let you Earn more Revenue:

An interesting live streaming content from your website can bring you new business opportunities and new clients, letting you earn more revenue from your website. In the same way, live stream sports website provides greater revenue than any other website. Sports has its own fan following and people are crazy about one or more sports, which they never want to miss. Start live streaming to provide them a platform where they can enjoy their favorite sports and can see their favorite player. You can also charge the users and clients for watching online or can have a subscription fee or per view system to earn more.

Why Should One Start Live Sports Streaming? #StreamHash Click To Tweet

3. Live Sports Streaming Provides a Great Exposure:

Start live streaming to get the exposure as well as to great way for amateur sports to get acknowledgment. Professional sports get a lot of lime light but there are other sports as well which need to be showcased to get the attention and recognization. People are more interested in seeing things live than in seeing the recorded ones when it comes to sports.

There are several websites which are providing users a platform to view their favorite sports and with time, they have included a lot of sports in their list. The viewer can enjoy watching the live match of tennis, basketball, hockey, UFC, rugby, baseball, etc. One can also enjoy other sports like racing including the NASCAR, MotoGP, Formula 1, etc.

With the ever increasing viewer base, several video hosting platforms are being developed so that one can easily build live sports streaming website or can create a live streaming app. But not all of them are good and provide best results; sometimes a user might face buffering issues, reconnecting issue, quality issues, etc. But with the aid of StreamNow, one can overcome all such issues and provide the user the best quality live streaming video. Now you might be interested in knowing how to do so. Keep reading and you will get your answer.

StreamNow – Live Streaming Software:


Conventional live streaming software are quite big in size, have a lot of complex code, very expensive and may require special knowledge to deal with. But now you can easily live stream even the local tournaments or matches played in your schools or localities. For this, you only require a camera and flexible streaming software which allows you to live stream all your sports activities and various stuff. For this StreamNow is the best Video Hosting Platform available in the market. It allows you to live stream sports or events on your website.

StreamNow is an excellent solution to start Live Sports streaming that allows you to create your own live streaming app or even plug it into your website to allow live streaming. It is easy to use and one can start live streaming with it in the simplest manner. StreamNow software allows you to transmit good quality video and audio to the viewers. You can choose various subscription plans from the available ones as per your need either on monthly basis or pay per view basis.

If you want to know exactly how it works, here is a complete guide to live-streaming.

Important Live Streaming Elements:

If you are looking for a live streaming connection, you would need following elements:

  • Recording Camera

For connecting through live streaming, firstly you will need a camera. You can select a camera as per your budget. However, if you are looking for full-time live streaming than a good quality camera would be the perfect one. The video camera will allow you to capture all details, various moments and game factors like focusing on some particular video part or interviewing a player.

  • Internet Connection

Internet connection is the key element that connects your all data i.e. video and transfers or allows the live stream to other users across different parts of the world. For this, you need a good quality high-speed internet connection. A wireless connection is a great option that allows you to connect to the internet with the help of portable hotspot which you can purchase from any mobile store.

  • Encoding Device

To deliver a live streaming video, now you need some encoder that converts data into another format. For this, you can use either hardware encoder or software encoder. Live content must be formatted correctly and streamed so that it is available at another end in same quality and therefore for this, good quality encoder with codecs is required. A hardware encoder might cost you more than the software encoder and Flash Media Live Encoder is a nice option which is absolutely free.

  • Streaming Service

Now for live streaming your video, you need a streaming service and StreamNow is the best option that you can avail as it allows you to create your profile, save and edit the live streaming video as per your requirements. You can also monetize your stream through banner ads and earn some decent money.

Features of StreamNow:

StreamNow Live Streaming

  • Better communication. StreamNow live streaming software allows the viewers to connect with the video or live streaming stuff and provides them with a platform to express their views and opinions. It also helps in increasing the brand value and website recognition.
  • Good Audio Visual quality. StreamNow software delivers continuous live streaming along with great audio visual quality. You will never face any technical issue while streaming or any other problem while the transmission of the content to the users, which in turn give you satisfied viewership base.
  • Easy subscription plans and Payment options. You can choose and subscribe from the available subscription plans that suits your budget and requirements. You can either go with monthly subscriptions or per view plan. Along with this, you can also pay easily through StreamNow.
  • Scalability. StreamNow live streaming software is very easy to use and can be accessed easily through the internet for watching live contents and various sports activities.
  • Android/iOS support. StreamNow support both Android and iOS operating system and therefore allows viewers of both categories to access the live streaming contents and online order or subscription to the channel.
  • Dynamic Subscription and Themes. StreamNow live streaming software allow you to go with dynamic subscription through which you can monetize your window and if any user wishes to watch your video or live streaming content, he has to first subscribe your channel through the required amount.
  • Customization. StreamNow also allows you to enhance your window through various skins and themes through which you can attract your viewers. With the help of various customization options, you can control and design your brand while live streaming through StreamNow.
  • Analytics. With the help of analytics provided on the StreamNow user Dashboard, you can analyse and manipulate the most preferred or least liked contents. You can also sponsor your live streaming video or any other content based on the analytics.

Benefits of Using StreamNow:

StreamNow is a live streaming framework that allows streaming services for every type of sports and business activities. From small chess competition to live football streaming, StreamNow provides you live streaming along with earning money and generating huge profit every year and brand recognition to your website. This can happen through live streaming ads alone.

StreamNow continuous streamed contents allow advance buffering due to which the video never breaks. You can connect your website with StreamNow software and start live streaming without any hassle. It allows you to promote your website and video contents in more productive manner, which can be appreciated by the users worldwide.

You can also create a blog and write few contents on it and have some logo which will also help you in gaining brand exposure. You can also manage various recorded files as per their content quality. StreamNow allows you to manage everything through its available tools and options. But, it’s quite obvious that streaming meaningful and right contents always draw more audience to your website.

StreamNow lets you send the highest quality video streaming and automatically creates lower video qualities as per the user or viewer requirements and internet connectivity. Along with this it also allows you to control the audio and video equipment, sources and encoding.

StreamNow also let you create a shorter, edited video clip of the live stream event which enables the user to see the highlights of a video and create an interest to see the whole. You can select the best part of the whole live streaming event and design your own highlight clip. StreamNow automatically detects the encoder settings and the required bitrate itself.

StreamNow is the best software for your website to connect with live streaming and gain worldwide exposure and audience. It allows you live stream sports and video as long as you want, there are no restrictions at all. Along with this you can also earn more revenue through Ads and users subscription, through your website and brand it and make it worth. 

If you have any doubts or concerns, feel free to drop a line or two in the comments section. I shall reply in a day or two. Keep watching this space for insights on live sports streaming. Subscribe to our newsletter to keep yourself abreast of video hosting platforms and live streaming software. My best wishes are with you and your live streaming venture. Cheers!