How to Setup Live Video Streaming Website and Mobile App

How to Setup Live Video Streaming Website and Mobile App

Live video streaming websites have become very popular in today’s time. Anyone can use a live video streaming service and live stream any video he/she wants to rake in the views of public. Artists use it to showcase their talent, vbloggers can come up with any idea, one can also upload home videos, etc. Live video streaming websites are created using an advanced technology and require bandwidth with more disk space and plugins. Required utilities should be installed before the videos are uploaded or rendered.

How to make a live streaming website?

The most essential thing to start a live streaming website is a Web Host. A user cannot share videos with a normal web host. He / She requires a Virtual Private Server (VPS) which can host the video sharing and all the operations without letting the server down for not even a single minute. Another thing to keep in mind while creating the live streaming website is video sharing script. They can be installed on the server to create a YouTube Clone.

The scripts are available as paid scripts and free scripts. For all intents and purposes, paid scripts are highly favourable as they can provide support and help if needed later. Hosting server is needed to make a video streaming script work. It is worth mentioning that the video streaming script does not work unless some plugins are installed. Moreover, it is mandatory to set certain PHP configurations. Various plugins such as MP4 Box, PHP CLI etc.,are available.

HD videos can be created using video streaming script that is available in premium and free versions. The script can be customizable and the videos streamed through the CMS can be hosted on cloud as soon as the customization is complete. These are also available in free and premium version; you can choose as per your convenience.

Ready-made video streaming scripts are similar to the HD video streaming platforms that hold the same functionalities and features to build a live video streaming website.

How to setup live stream?

Live streaming can be a great option for getting the first impression for your projects. It is one of the best ways to showcase your business in public and to create better awareness. Live streaming can also help you in generating revenue. The live streams are supported bylive streaming platform providers which will help you in starting your own live stream. A live streaming provider can be the best, if it has got viewing experience, excellent branding, messaging, and support with monetization options.

Things Required for Live Stream Setup

People may ask how to start a live streaming website? The answer is quite simple; you might require several things for a live stream setup. Audio or video mixing software is required for which you have several options in the market. A video source, preferably HD camera which outputs, HDMI or HD-SDI and some people use DSLR camera, but using a proper video camera is very important. Capture devices are used to take the video input from the camera and transmit to the computer or can send it directly to the live stream. There are cameras that can directly stream to upstream and offers many services. The video output from camera can be captured through a Mac with USB capture devices. Open source encoders are Flash Media Live Encoder, Wirecast Pro and VidBlasterX. The user has to download and install the software to explore the settings. One can be proficient after the usage progressively. There needs to be a Wi-Fi preferably of high speed to upload high quality and bigger video clips. By using StreamNow software, live streaming can be broadcasted to various devices throughout the world.

How to do live streaming on a website?

Most people wanted to know how to create a live streaming website? The answer is simple; To do live streaming on website, keep all the equipment ready, that are mentioned above. Once the equipment is ready, connect to the internet which has a good speed and begin the live streaming. The most important step is to get the live stream available for the viewers and for this, copy the URL on your video streaming host website and share it with the viewers. Connect all the devices and start live streaming which will be broadcasted through the website.

How to add live streaming video to a website?

For adding live streaming video to website, it should be user friendly, well optimized and technically sound video sharing website. For developing such a sharing website, it requires many coding hours, design creativity, user interface intelligence and experience to understand how to begin and many more. StreamNow provides a video sharing YouTube clone script which can help you create the best live video sharing for your users. Video sharing clone script is fully customizable. From video input conversion to the design of messaging system, almost every aspect can be customized. After using the proper configurations in the server, the video script can work through which the videos can be uploaded by the user and can be played by others.

Some web hosting companies may provide the built-in settings to start a video sharing mobile app after getting the web hosting. Later, the user can install the video sharing script and the app can work instantaneously and learn how to setup live streaming.

StreamNow : The best live Streaming software for your website and mobile app

StreamNow Mobile AppStreamNow is one of the best solutions to start a live streaming business. This live streaming software can transmit live streaming video and audio coverage for an event over the internet. It is available to audience for free of cost or through payment on a monthly or per view basis. StreamNow is a highly used live streaming software with various revenue channels which includes features to serve as Twitch or Ustream clone. One can use StreamNow and easily learn how to do live streaming on website.

Features:

Communication system:

An efficient and easy to use chat system is available. This communication system helps the users discuss about videos, and can subsequently express their view with the customer service. This kind of communication system can help the business to increase the brand value in the long run.

Unbeatable Live streaming through website:

The availability of choice for high definition and standard definition qualities and a continuous live streaming without any kind of technical issues makes SteamNow a widely used live streaming platform.

Follow-up of the interested channel:

A live streaming viewer or user can follow another user / viewer and the users shall receive notifications when the person they follow updates activities such as attending an event or a session.

Subscription with Various Plans:

To view a premium live streaming sessions, the user needs to subscribe to the channel. StreamNow has various plans for subscription such as premium and free for its users.

Robust Administration:

StreamNow offers a wide range of options to the users through its admin panel. Options that include deleting a videos, flagging and changing the social login configurations etc.

Payment per View:

Some users may not be convenient with the subscription plans. In such a case, StreamNow gives them a feature called payment per view. The viewer can pay depending on the live streaming videos they watch.

Convenient Payment Options:

It has several payment options, amongst which PayPal is the widely used one.

SEO Friendly:

Search engine optimization (SEO) has an important role in digital marketing field. StreamNow has implemented different strategies of SEO to get more quality visitors or traffic through an organic search.

Suitable for Android/iOS App:

Most of the online orders are from mobile devices. StreamNow is available as an app for Android and iOS for the users of streaming business. The app is compatible with both the operating systems.

Social login:

StreamNow helps users to sign up or login through many social media networks such as Google accounts, Facebook or Twitter.

Live streaming of videos on website and mobile apps is a present trend. For making a live video streaming, one needs a cell phone and a free account with a live stream provider. The process has become easier due to the advancement in technology. With availability of features, one can broadcast their videos live to the viewers through the world. The process involves broadcasting the video over internet in real-time. Live streaming is an easily accessible technology that everyone can use. Because of the reliability and speed of the internet connection, one can stream the video of high quality. StreamNow helps to live stream the videos and live streaming has become easier. Hope now you get the answer for how to make live streaming website.

If you have any doubts or concerns, feel free to drop a line or two in the comments section. I shall reply in a day or two. Keep watching this space to learn more about live streams and live stream setup. To keep yourself abreast of how to make live streaming websites, subscribe to our newsletter. My best wishes are with you and your live streaming website. Cheers!

 

Why Zuckerberg Believes that Live Streaming is the Future?

Why Zuckerberg Believes that Live Streaming is the Future?

In the current scenario, one of the most sought after live video streaming platforms is Facebook live video streaming. There is no doubt that live video streaming is the future and Facebook saw its potential and invested heavily to tap on its billion user base. Mark Zuckerberg is a pioneer in analyzing its utility and future and put forward his thoughts on live video streaming in the most logical way possible. Facebook invested a great amount in 2015 to give its user base the taste of live streaming videos. They launched live streaming for the public on April 2016, where it was first opened only to the celebrities. The future of video streaming is clearly evident in the below-mentioned points:

Video is the new Information Medium

Compared to the 8-10 yesteryear trends, when text was more prominent in the communication sphere, every social media platform was based on the text communication. It then gradually translated to photos. Facebook too hosted large number of photos till date and is continuously doing so. People expressed their emotions and thoughts through photographs. Facebook purchased Instagram to extend its user base in this zone. The internet trend now shows that at present, the maximum demand of communication among people is through videos. The video is easy to comprehend and one can quickly grasp things which are said in videos as compared to text. Analytic data shows that in the newer future, video will far supersede any other form of communication on internet. Keeping this trend in mind, Mark Zuckerberg and his team invested heavily in Facebook Live streaming.

Video gives the Sense of Reality

future of live streaming

People have a liking and inclination towards things which give them the feeling of reality. Video has that capacity over any other form of communication. You can almost sense the person sitting in front of you in the video. The emotional connect over video is far more than one can expect on a live chat. It greatly rules out the communication gap. It gives room to have a clear understanding of things as they are. Facebook live streaming allows people to be connected with their friends and family live. All you require is your smartphone with a good internet connection.  What we generally see in TV shows and events, is a scripted show.  Facebook live streaming allows seeing the event or showing live, without any script or planning. It is raw and immediate.

Accessible to All

Gone are the days when live video was believed to be a hefty task. The internet bandwidth available to normal users and companies was also low. The cost of instruments involved was high. There were less number of people exposed to this technology. But now, it is available to every person on the planet who has a smartphone and decent internet connectivity. The Facebook live streaming video just requires few taps on your phone to be connected live. People enjoy face to face conversations more. Also, it allows them to connect with people whom they seldom meet physically. Facebook Live streaming gives people the feeling that they are going places with their friends and family. The future of video streaming is bright, with many opportunities to unfold. Technology has actually taken out the inertia from the system. It has disrupted the concentration of power in limited hands. Anyone can post their live video. Anyone can post their views on the content being offered.

Two Way Communication

One of the most advanced features of live streaming is that people are allowed to comment. There is a two-way communication. Seldom, in a TV show, you see what is being recorded or pre-planned. Audience comments sent through phone or the internet are separately received. In Facebook live streaming, people can comment their views instantly. This also allows the presenter of the video to interact with the audience at the same time. In training videos, this helps to clear the doubts. In conversation video, this makes the room to answer the questions posted by viewers instantly. There is also a trend analytics that live video garners 10 times more comments than a TV show or a recorded talk show. The instant reactions seem more realistic to millennials. It gives an opportunity for celebrities to have a live conversation with their fans. Also, it gives fans an opportunity to pose their questions to their favorite movie star, soccer star etc.

New Platform for Television Content

Thanks to major television shows, content is also moving online. People no longer want to restrict themselves to any single device. They want to watch the latest season of their favorite series on mobile. Some prefer to watch them on Laptops and the choice goes on. There are many events, matches which people wish to see moment by moment. Live streaming allows them to have this opportunity at their disposal. There are many TV channels which pose their content live on internet. It is unlike past where the choice of content was limited. Producers of the content are on their toes to produce the best possible content. If they don’t produce quality content, audience is empowered enough today to give them live feedback.

Ideal for Business Enterprises

live video stream

Corporates can benefit greatly with the live streaming facility. They can have better work dynamics in the office. Live meetings allow people to have better communication with their respective teams. They can have good emotional connect with each other. Communication gap can reduce to a great extent. The text communication largely misses out the true emotion behind the message. Live video meetings can fill the gap. It can also reduce the time for action considerably. Facebook live streaming can allow them to showcase the event to a large number of people. They can benefit with the live feedback, which can give them opportunity to improve. They can use live streaming to conduct training and recruiting programs. The product launches, interviews, backstage activities all can be showcased on Facebook live streaming.

Emotional Connect

People in the world wish to say a lot of things to the world from their own personal space. Some would like to share his or her happiness. Many would seek accolades, appreciation for their recent achievements. Some people would like to share their knowledge. There are people who wish to seek help. Social media is connecting all these people on one platform to fulfill their wishes. The Facebook live streaming allows them to be acknowledged in more accepting way. People can directly communicate to the huge user base of Facebook and can spread their message and thoughts instantly. The emotional connect with the real person speaking, exceeds far than somebody posting a photo or expressing in text.

Use the Latest Innovative Solution for Live Streaming: StreamNow

StreamNow

StreamNow provides you a platform to live-stream any of your activity just like Facebook live streaming or periscope. It provides ample features to choose from. You can live stream the video from web, android or ios. It has the notification system similar to Facebook. When you follow any of your friends and he is live streaming than you get the notification in StreamNow.

One can login in StreamNow through Facbook, Twitter or Google account. It provides many live streaming, like sports live streaming, one to many live streaming, one to one live streaming and etc. You can also charge the user who will going to use live streaming through your set up platform. Users viewing anything of StreamNow can comment or be a part of the chat instantly. It is a good platform to have answers to all your live streaming session needs.

If you have any doubts or concerns, feel free to drop a line or two in the comments section. I shall reply in a day or two. To learn more about Facebook live streaming and live video streaming, keep watching this space. Subscribe to our newsletter to keep yourself abreast of Elon Musk’s opinions on Artificial Intelligence and how AI impacts live video streaming. Our best wishes are with you and your live video streaming venture. Cheers!

 

7 Best Live Streaming Services For Your Church

7 Best Live Streaming Services For Your Church

For hundreds of years, Sunday mornings have been synonymous with church gatherings for many families across the world. Churches have drawn believers in their vicinity into a central commune to share stories and wisdom and faith. As the world shrinks however, cross-border pollination and exchanges are becoming more and more common, pulling people away from their home ground for months or even years at a time. The threads that bind families and congregations however remain tight across many church fraternities, thanks to the merits of technology. One turnkey framework in particular has gained relevance for many churches. StreamNow, a turnkey, lightweight technology has led many church communities to broadcast live streaming services to viewers in various corners of the globe. Distances have shrunk and faith is being carried across the internet in the most amazing ways.

Merits of Live Streaming Services

Church services can cement communities together, but more often, the most inclined are unable to visit and participate in sermons in person. The elderly, mothers with young babies, the ill and indisposed, and those living in other cities make up just part of this subset. By introducing live streaming services, you can open the doors of your church to those who would like to watch at home. Live streams can be converted to recorded content that you can save in a permanent library for future reference.

If you’ve been scouring the internet for effective church live streaming solutions to host your church service, here are seven options you can choose from.

Option 1. StreamNow

StreamNow is a cutting-edge technology that combines aesthetics and functionality to give you a fluid, interactive interface. The framework works seamlessly across devices and pairs with state-of-the-art cameras and hardware. With a host of personalisation features, you can tailor your interface to align with your brand’s outlook. StreamNow also comes with an archived content store called StreamView, which can serve as a perfect repository for all your content.

Key Features

StreamNow allows users to live stream in a variety of formats. For instance, an event that is privately live streamed is broadcast only to select users, specifically those following the broadcaster. A public event on the other hand, is notified to all users. Further, StreamNow is stocked with user discretion features. Users have the option of accepting or rejecting an event. If they choose to accept, another notification will be sent to them at the time of the event. The framework also offers a real-time commenting feature and doubles up as a social media platform, with users able to follow and unfollow each other at will, and share statuses. StreamNow is equipped with excellent monetisation features, with administrators free to design their own dynamic subscription plan. This means that you can create differentiated premium content, charging users a fee to unlock content. Banner advertisements are a brilliant monetisation technique that come inbuilt with StreamNow. StreamNow comes with a technology stack that matches up to some of the best live streaming frameworks in the world. Crafted with layers such as WebRTC, Node.js, Laravel 5.2, Bootstrap and Wowza, StreamNow houses superlative software rings in its technology stack.

Option 2. Streamingchurch.tv

Streamingchurch.tv is a tailor-made platform for church live streaming services. It comes with a range of features that make it ideal for sharing your stream across social networks. Streamingchurch.tv is a church-centric platform that offers exclusive features like sermon notes and virtual visitor maps. Sermon notes provide notes to those watching remotely, so that they can follow the flow of a service without any problem.

Key Features

Streamingchurch.tv is armed with a double-barreled carriage of features that span live streaming and video on demand. The platform can be embedded onto your own website and streams can be shared fluidly across devices, both mobile and desktop. The service also features a map of virtual visitors who are attending a service. Moreover, Streamingchurch.tv can be plugged into social media websites like Facebook and Twitter.

Option 3. Sunday Streams

Sunday Streams is a service meant exclusively for church streaming services. It comes in two differentiated price plans, each one with its own set of offerings. The plans vary in terms of maximum upload limit, advertisement displays, domain allotment, mobile compatibility and Roku customisation, amongst other attributes.

Key Features

Sunday Streams is a simple, effective platform that is easy to install and use. This makes it especially useful for newbies who are still learning the ropes of live streaming. Sunday Streams does not rely on a content delivery network, raising the risk of compromised content quality. The service offers excellent customer support, and is known for its 24-hour response policy.

Option 4. ChristianWorldMedia

ChristianWorldMedia is ideal for church streaming services. It comes in three differentiated price plans, each one with its own set of benefits and features. The plans stand apart from each other in terms of storage space, online bible integration and Roku channel configuration, amongst other features.

Key Features

ChristianWorldMedia offers rungs of pricing that sit in the budgets of churches big and small. The platform is flexible, fluid and customisable. Plus, because its pricing model starts from the very bottom, more churches are encouraged to pick live streaming as a means of communication. ChristianWorldMedia offers a content delivery network with all its packages.

Option 5. TruthCasting

TruthCasting offers a flexi-price model that pivots on the number of members in your church. Alternatively, the number of visitors that attend Sunday mass is used as a yardstick. Interestingly, the features offered in every tier of the TruthCasting pricing model are the same; only the fees differ according to the number of on-site members. The platform is hosted on Amazon Web Server.

Key Features

TruthCasting offers an ad-free experience to viewers while providing unlimited storage to broadcasters. The service also provisions for code sharing for website integration and is device-agnostic.

Option 6. MyChurchWebsite.com

MyChurchWebsite.com was originally established as a boutique website development company. Over the years, it has evolved its offerings and has now come to provide church live streaming services. The brand offers a vanilla price point of $49, which contains 250 GB of storage space and an ad-free interface. The platform is not underpinned by a content delivery network, making it susceptible to quality issues.

Key Features

The service provides 250 GB of bandwidth, mobile compatibility, an ad-free interface and social media plugins.

Option 7. Livestream

Livestream is a bigwig in the live streaming services space and this is reflected in its cost structure. Contrary to perception, Livestream does not offer the best features for its price. Live embedding for instance, isn’t supported on its basic plan, meaning that you cannot host your live stream on your own website. For this, you’d have to upgrade to a more expensive plan. Small churches couldn’t possibly afford this price tag, making it an automatic no-no. Livestream does offer an on-demand facility that lets you archive your live content. It also works on a content delivery network, keeping your stream functioning at its best, even with a large number of viewers.

Key Features

Livestream offers four tiers of pricing ranging from $42 all the way up to $1199 per month. Features included in the more high-end plans include cloud input, lead capture, live embedding, tracking and analytics, telephone customer support, white labelling and password protected events.

Before picking a live streaming framework, consider the needs of your church, its propensity to spend and its community spread. Every church has a unique need; it’s up to you to decide which live streaming route to take.

 

 

How To Set Up Your Own Live Animal Cam Using StreamNow

How To Set Up Your Own Live Animal Cam Using StreamNow

Perhaps you’re an animal enthusiast with a penchant for cameras, or maybe you’re just fascinated by the world of live streaming. Either way, animal live streaming is a glorious way to channel your inner Steve Irwin and capture a happy digital user foothold while you’re at it. Five years ago, live streaming would have entailed an enormous arsenal of hardware and software technologies. Today, all you need are a few hardware tools and a superior live streaming framework. Thanks to the upswing of turnkey platforms in the market, establishing a live stream is no longer a long-wound, cumbersome process. In fact, thanks to technologies like StreamNow, you can set up quickly and easily without breaking the bank.

If you harbour a love for animals and communication, setting up an animal live stream can marry your interests perfectly. Here’s how to set up a live camera feed.

Steps to Set Up an Animal Live Stream

If you aspire to be on the best live animal broadcasters’ map, there are seven key steps you should follow to set up a superior animal live stream.

Step 1. Acquire a Camera and Audio System

A live stream, or any video for that matter, can be projected significantly better with a good live stream camera setup. If you prefer to complement your animal live stream with a voiceover, then consider investing in a microphone too. However, know that a large number of live streams are broadcast without a running commentary, simply capturing an animal in its natural habitat. When it comes to recording an animal in its natural state, it’s advisable to keep a camera tucked inside the trees or other nooks within the forest. Human movement may throw off an animal, threatening it and in turn, affecting the authenticity of your animal live stream. IP cameras and surveillance cameras are apt for outdoor shooting, allowing you to be restrained and discreet during a capture. Capturing domesticated animals in an indoor environment can be just as entertaining for viewers. An indoor capture also gives you flexibility in terms of lighting, camera and connectivity. In either case, if you use a professional camera, you’ll need a capture card to go with it.

Step 2. Secure a Robust Internet Connection

When you’re live streaming from a forest environment where network coverage can be sketchy, it’s imperative that you acquire a reliable, sturdy internet connection. A poor stream peppered with empty screens can tip your viewers in favour of alternate means of entertainment. That said, it may be next to impossible to seek an internet source in an obscure environment, but a well-configured hotspot may serve you well.

Step 3. Use a Content Delivery Network

CDN

Think of a content delivery network (CDN) as a tube that keeps its contents flowing smoothly and seamlessly. A CDN sits atop a streaming service and monitors the flow of content to servers, to save them from being overburdened. As a result, the quality of your animal live stream remains optimal. The truth is, wildlife enthusiasts tend to be exceptionally loyal to brands of wildlife content. This special group of viewers even resort to leaving their broadcasts on for hours together, just to watch a predator attack. Although around-the-clock live content typically garners very few viewers, wildlife content stands apart from this generalisation. Such channels witness more users per hour than any other live broadcast format. A CDN can help to manage large numbers of viewers as well as cater to viewers across the globe.

Step 4. Establish a Live Streaming Channel

StreamNow

StreamNow is a professional, user-friendly turnkey technology that will spotlight your animal live streams effectively. Along with a framework like StreamNow, you will also need an encoder for your live stream. Adobe Flash Live is a good option for this.

Step 5. Scatter Your Live Streaming Presence

Avoid keeping your animal live stream restricted to one or two locations on the web. The more locations, the better. Make sure you embed your source code on your website to make it easier to spread your video across cyberspace. To do this, simply copy the source code from your ‘Publish Settings’ tab to the code page on your website.

Step 6. Line Up Your Animals

There are several things to consider when you’re live streaming an animal. There’s your safety, your crew’s safety, proximity to the animal, lighting, internet connectivity. And that’s just the beginning. However, amongst these peripheral worries, your main concern should be the animal you intend to film. Make sure that your stream begins when the animal has acquainted itself with its environment and is displaying attributes worth capturing. Also, ensure that your camera is stationed at a safe, yet adequate distance. The last thing you need is a provoked attack on your live feed.

Step 7. Market Your Live Animal Cam

An effectively shot live animal cam can be a sensational source of entertainment for viewers and it is important that it is marketed well. Create a Facebook page and an Instagram business account to get your word out. The latter is a visually rich, engaging medium that can work well for your brand. Twitter is also effective, leading you to promote your content in bite-sized nuggets. StreamNow offers an exclusive feature that lets you plug your live stream right into social media platforms so that your content is streamed concurrently across the board. Posting entertaining tidbits throughout your animal live stream can attract users and promote cross-pollination of ideas and thoughts. Hashtags can tie your posts together so remember to use key hashtags to highlight the nature of each post.

A live animal cam can provide viewers a real-time keyhole to content they can possibly never view in person. Unlike documentaries on National Geographic, animal live streams are not edited. This makes them more genuine and relatable.

Now that you know how to set up a live stream, you can take one step closer to your animal cam dream. We promise you, it will be an adventure of a lifetime that you won’t regret.

Youtube Live Streaming vs Facebook Live Streaming

Youtube Live Streaming vs Facebook Live Streaming

Live streaming has become a veritable sensation in technology circles, with the bigwigs of communication technology vouching for its relevance and potential. With the likes of Facebook and Google investing millions of dollars in live video features, live streaming has snatched the spotlight from its erstwhile, significantly larger counterparts like archived videos and on-demand content. Streaming has revolutionised the way that users seek content. Live streaming has been commoditised and a host of companies are jumping on board to make it a regular feature in their communication plan. Regardless of the nature of your communication, a live feed can be tailored to fit your content effectively.  

Today, we take a look at two technology behemoths who have taken the live streaming industry by storm: Facebook Live and YouTube Live.

Facebook Live Video Streaming

facebook livestream

Facebook Live is an intelligent extension to the Facebook core service. With the potential to tap thousands of people at a time, the Facebook Live service instantly notifies those following a page about the start of a live feed, drawing immediate users. The Live service is fairly simple on Facebook. The live streaming feature can be started from any Facebook-supported device and the system is as simple as posting a status message. However, it is important to note that live streaming is currently only supported on Facebook pages, not on personal profiles.

Initiation Process for Facebook Live Video Streaming

  • Create a Facebook account
  • Verify your account
  • Create a Facebook page
  • Set your video bit rate at or below 2500 Kbps
  • Set your resolution at or below 1280 x 720
  • Establish frames per second at 30
  • Configure relevant video and audio sources
  • Install encoding software
  • Visit page and select ‘Publishing Tools’ > ‘Video’ > ‘Live’
  • Enter the stream URL generated by Facebook into your encoder
  • Enter a description overleaf
  • Select ‘Go Live’ to kickstart your Facebook live stream

Merits of Facebook Live Video Streaming

  • Facebook has a pre-built audience
  • Facebook Live API is compatible with avant-garde cameras
  • Facebook Live API pairs high-quality cameras with its inbuilt workflows

Demerits of Facebook Live Video Streaming

  • Facebook Live content is not indexed in search engines
  • Search engine optimisation becomes challenging as a result
  • Facebook searches for live streams can be ineffective and complicated
  • Older Facebook live streams can get buried under heaps of newer content
  • The video interface on Facebook is no patch on specialised interfaces like YouTube
  • The upper resolution limit sits at only 720p HD and not full HD
  • The upper bit rate limit sits at only 2500 Kbps
  • A Facebook live stream cannot exceed 90 minutes
  • Facebook does not extend monetisation avenues to broadcasters

YouTube Live Video Streaming

youtube-live-stream

Google’s very own live streaming platform, YouTube live is a much more conducive live broadcasting tool than Facebook Live. And while it’s fairly basic, it has myriad features packed into its folds.

Initiation Process for YouTube Live Video Streaming

  • Create a YouTube/Google account
  • Verify your account
  • Create an additional AdSense account if you plan on embedding your stream on another webpage
  • Connect your camera or webcam to your laptop or desktop
  • Click on ‘Stream now’ to begin streaming
  • Alternatively, select ‘Events’ to schedule a live event
  • ‘Events’ lets you augment the quality of your YouTube live stream by using superior cameras and encoders

Merits of YouTube Live Video Streaming

  • YouTube live streams are indexable on search engines
  • YouTube live streams have the potential to stack quite high on Google as well as other engines
  • The browsing experience on YouTube is easy and user-friendly
  • YouTube has been developed to be be a forever archive of videos whereas Facebook is skewed towards current content
  • YouTube Live API allows concurrent streaming across services and also allows the integration of apps with YouTube live stream

Demerits of YouTube Live Video Streaming

  • YouTube live streams can result in a loss of content control due to its advertising policy
  • YouTube ranks amongst the most-blocked services in the world

Other Live Video Streaming Providers

While Facebook and YouTube are amongst the most recognised live streaming providers in the world, they are only symbolic of the vast opportunity that exists in live streaming today. For entrepreneurs and marketers who are in search of a more augmented, professional live streaming experience, a tailor-made platform could work best. By opting to host your own stream, you can leverage novel monetisation techniques, diverse concurrent live streams and personalised features. Exclusive turnkey frameworks can help in the following ways:

  • Monetisation of live streams
  • Absence of competition on the same platform
  • Gated access to specific geographical regions
  • Use of custom videos
  • Concurrent broadcasts
  • Preservation of content rights
  • Specialised technical platform support

Most exclusive live streaming frameworks encompass all of the aforementioned features at a certain fee. The pricing for these platforms varies greatly; while some are built for bigger businesses, others are built for smaller ones.

Here are the top 5 turnkey frameworks in the market.

Ustream

Ustream is a high-standing live streaming provider and has been leading the market since its launch.

Key Features

Ustream offers security features, embedding, playlist controls and social links. The framework also provides marketing intelligence, lead capture and analytics. Ustream comes with an API that allows streamers to navigate their content; in addition, it hosts a Player API and Channel API that control customisation.

Livestream

Livestream is rooted in inclusive integration. Along with its framework, it also offers hardware such as encoders and cameras to power an end-to-end installation.

Key Features

Livestream offers analytics, custom support and tracking tools, although these offerings are differentiated across pricing plans. The Livestream API framework is divided into three classes: API tools, Channel API and Player API, which work together to let you personalise, control and tweak your streams.

Brightcove

Brightcove has been designed especially for mid-range to larger businesses. It offers an array of monetisation tools as well as transcoding technology. The platform is directed at businesses that provide media and over-the-top content.

Key Features

Brightcove provides ad-block technology, lead capture tools and integration features that plug into partner platforms. Brightcove houses a Media API as well as a host of other APIs that underpin the product categories of Brightcove.

Wowza

Wowza has two primary offerings: Wowza Streaming Cloud and Wowza Streaming Engine.

Key Features

Wowza Streaming Cloud is a cloud-based streaming tool that upholds 4K streaming, security features and a white label service. Wowza Streaming Engine is a software that lets you establish a streaming framework on your own servers.

StreamNow

StreamNow is a versatile, inclusive software that has made waves in technology communities across the globe. Designed exclusively for small and mid-sized businesses, it is an ideal combination of utility and aesthetics. Plus, it is affordable and can be set up swiftly.

Key Features

StreamNow offers superior live streaming quality, customisation features, a sturdy admin console and fluidity across devices and operating systems. Its technology stack, which includes WebRTC, Node.js and Bootstrap, rivals some of the best live streaming frameworks in the world. StreamNow can be plugged into your existing technology stack.

Whatever your budget, objective and size, there’s always a way that you can use live streaming to build your business. Pick a live streaming technology that complements your business and get started on your journey.

 

7 Effective Ideas for Live Streaming Content

7 Effective Ideas for Live Streaming Content

With the rise of video over the past few years, a wide spectrum of video content has become available to marketers to leverage. A growing number of marketers are choosing to include video in their marketing plans to capitalise on the format’s reach, value and proclivity to proliferate the farthest corners of the world wide web. Video is powered tremendously by social media platforms like Facebook, Twitter and Instagram, which have collectively employed a clever quiver of tools to optimise the video viewing experience in recent years. From auto-play to live video streaming features, a veritable framework for video content has been built across virtual communication sites. Live video streaming has been the latest entrant in the video marketing arena. With a slew of live video streaming frameworks having made their way to the market, the adoption of live video by organisations has only been fuelled for the better. StreamNow, a turnkey live streaming software developed by Streamhash is emblematic of this colossal shift to live video. It has been implemented by myriad technology companies across the world as simply an additional layer to their existing technology stack. Its plug-and-play model is versatile, easy to use and intimate enough to lend every organisation a unique flavour.

If you’ve been scrambling for live streaming ideas, here’s a list that will get you going.

Idea 1. Live Event

Live events

A business event streamed live is an ideal way to bind your stakeholders, even the ones who aren’t there in person. A conference, an exhibition, a seminar; any corporate event is worth streaming as long as you have a sizeable following. Event live streaming can be tailored to the tastes of your audience. If you favour a more formal approach, perhaps a stationary camera could be adequate to cover the goings-on of your event. For more personalised, hands-on coverage, you could wire up an on-the-go live stream that can capture interviews, opinions and thoughts of visitors on the floor. Once you’re seasoned in the live video streaming space, you’ll know what your audience responds to best, and you’ll organically start creating your live video feeds to mesh with their interests.

Idea 2. Keynote Influencer

Keynote Influencer

While you may have influencers and speakers scattered through special events like the ones mentioned above, this idea is more rooted in the projection of the influencer themselves. There could be various ways to select a significant influencer for your live video stream. You could pick someone from your domain or someone who commands authority amongst your followers, not necessarily from your industry at all. A celebrity, invited as a guest speaker, for instance could be a fantastic way to showcase your brand through a live stream. The great thing about a live broadcast is that you can interact with viewers in real-time, making them feel like they are a part of the event. Coverage of a keynote influencer can be a wonderful keyhole to never-seen-before content, in turn, drawing potential users to your brand. Live video streaming software like StreamNow are device-agnostic, which means that you can broadcast to users across a spectrum of devices, making sure that your stream does not get lost somewhere down the road.

Idea 3. Interesting Tête-à-Tête

Broadcasting Live Video

Interesting interactions in the form of interviews and conversations can serve as engaging content for users. Plus, they’re much easier to plan than other formats of content. Tête-à-têtes can generate traction especially when the person you’re interacting with already has a considerable foothold in the digital realm. Of course, if your guest is a coveted invitee, it may be wiser to record, edit and stitch your interview together to highlight the bits that went well. However, for a more authentic approach, a live stream may make more sense. A live broadcast may entail significant planning in advance, so be prepared to put in the extra hours to make sure that everything is laid out for D-day. Interviews needn’t always be in person. They can even be over video conferencing, in which case your viewers will see both parties framed in two separate windows on the screen.

Idea 4. Skill Sharing

live skill sharing

A live stream where you’re talking to your audience can be valuable if you have insights to offer. Perhaps you have a skill that you’d like to share or are well-versed in a specific topic. Whatever it is that you want to talk about, a live stream is perfect because it dispenses information in a more engaging way than text. It’s important to be prepared when you share a skill. Make notes in advance about the key topics that you’d like to cover and flesh out the content under each topic. The beauty of a live stream is that you don’t need a script in order to talk. You can speak as you go along, using your notes as a guide.

Idea 5. Interaction Forum

Interaction Forum

The only form of video that allows real-time interactions is live video streaming. StreamNow facilitates comments during live feeds, making your broadcast a fitting means to host questions. While you can take questions in real-time, it’s worth inviting questions in advance so as to save time scrolling through a live feed.

Idea 6. Live Tour

Live Tour

Whether your offerings are tangible or intangible, a tour of your office or factory is always a fabulous way to share a little bit of your brand with the world. During the feed, you can feature key elements of your office, the best-known faces in your organisation and possibly, the banter that takes place over lunch break. By humanising your brand, you can strike a chord with your users.

Idea 7. Product Demonstrations

Product Demonstrations

If you’ve got a product that requires instruction, a live demonstration can work wonders. A live broadcast can facilitate question-and-answer sessions and allow people to feel more involved in the unveiling of your product. Plus, it can make your product look more genuine as users follow you through the beats of your demo. It’s worthwhile to do a practice demo before you jump into the real thing because you may want to iron out challenges before opening your broadcast to the world. Make your product demo lighthearted, interesting and fun and keep it as natural as possible.

You can use live video streaming for any of the ideas mentioned above and as you dig deeper into its potential, you’ll find specific ways that fit well with your audience. Explore and innovate along the way and unlock a whole world of live streaming opportunities.